Intro Ecwid Revenue
Have you ever Wondered if you are using the ideal ecommerce platform for selling on the internet? Can you occasionally stumble upon a new service that’s more functional and cheaper than what you’re using today? Starting a small business is all about keeping your prices low, and locating an ecommerce platform to help you with half the battle. Unfortunately, when you operate a small company site it frequently becomes tricky once you want to bring on a brand new ecommerce platform or perhaps just alter your site whatsoever. Read our Ecwid review to find out more about this option. Ecwid Revenue
Many options Purposefully create a closed system, which can be tedious to maneuver away from once you begin. However, with a stage named Ecwid, you do not have to be concerned about this. Actually, the entire goal of the business, which began in 2009, would be to quickly and inexpensively create an online store system on your present websites.
You do not have To create a whole new site. Just implement Ecwid on any platform, CMS or social network (in five minutes) and you’re good to go.
This increased my Attention, because I understand the struggles that come along with trying to migrate sites, particularly when it comes to ecommerce. So, I wanted to put together an in-depth review of the Ecwid system to see whether it’s worth the time.
How Many Men and Women Use Ecwid?
It’s quite Impressive what Ecwid has done since 2009, with over 1 million merchants getting signed up. What’s even more cool is that the Ecwid merchants span over 175 different countries, showing that this is not just a platform for most people in the US or Europe. Even companies in developing nations have a opportunity to find an internet store going, and you don’t even have to squander your previous site if you have one.
The usership Continues to grow, particularly considering Ecwid is now PCI DSS Level 1 certified. If you are not certain what this is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing you and your clients’ data is safe and protected.
Along with The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 and also the 1 million is the fact that you don’t require a WordPress site in order to implement Ecwid. So, the 20,000 simply refers to WordPress users with the plugin.
What is Ecwid, and how can this work?
Ecwid is a hosted Alternative for building an internet store. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to construct a new website with e-commerce functionality, Ecwid is targeted more towards people who already have a site and just want to add an online store for this.
Much like other E-commerce platforms, Ecwid lets you install’catalogs’ of goods, and add photos, pricing, weight etc. . each. You can define shipping rates, accept credit card payments etc — all the key things that you’d expect to be able to perform with an e-commerce alternative.
However it differs Significantly from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it isn’t actually designed to allow you to produce a fully-featured, standalone e-commerce website; rather, it is designed to enable you add an online store to an existing online existence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Site’, which does allow you produce a one-page standalone offering. We are going to chat through this in more depth later on in the inspection.) Ecwid Revenue
The Product works by providing you a widget that gets placed on other sites — hence the name Ecwid: it is short for’E-commerce Widget’. You receive a few lines of HTML code (the widget) to add into an present site or social media profile, and your shop is displayed wherever you’ve added this code.
Ecwid makes Strides in the market by catering to companies that don’t want to start a brand new site. The main attribute is that you can choose your old site and quickly integrate the Ecwid system within a couple of minutes.
You can also Mirror the machine on several different sites if you anticipate selling elsewhere online. Manage all of these sites from 1 place rather than switching between multiple dashboards.
Another pleasant Attribute is the syncing between multiple devices. Sell on-the-go together with your smartphone. This means you could visit a tradeshow to generate a number of sales and all these sales are reflected on the back part of your site.
The system is Also made to integrate nicely with social networks, and that means you may sell your items on Facebook if needed. 1 part of Ecwid we particularly enjoy is the delivery facet. With real-time shipping integrations you constantly know what’s going on with your orders and where they’re being shipped to.
What other trendy Items are comprised with Ecwid?
It runs on a super quick framework
It comes with an address book for customers and clients
The machine has over 43 translations for selling round the world
You get lots of promotional tools such as vouchers, discounts, bulk pricing and much more
Create your personalized email alerts
Utilize the automated tax solution (automatic tax rates at checkout, tax reporting and submitting )
Thanks Into Ecwid’s point-of-sale (POS) functionality, you may use your Ecwid shop to sell not only online but in bodily locations too — in shops, market stalls, at theatres and so on.
With Ecwid’s POS Performance, regardless of if or not a customer buys a product in store, online, in their phone or via Facebook, everything stays in sync – i.e., the merchant’s catalogue, inventory and customer / trade information.
There is a couple of ways that you can take advantage of this attribute: the easiest is likely to use’Paypal Here.’ This involves downloading the Ecwid iOS program from the Apple’s App shop, connecting it to the Paypal Here service, and then taking payments using a cell card reader (pictured above).
You’ve got two options when it comes to POS Hardware and Paypal Here: you can either buy a chip and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both can be arranged direct from Ecwid.
There’s a few Things worth noting about the Paypal Here integration: it’s only available to merchants in the US and UK. Second, it’s not yet available on Android apparatus. (On their website, Ecwid state it will be available soon — but they’ve been saying that for quite some time now). Ecwid Revenue
If you’re located outside That the US / UK, or need to utilize another mobile device kind, the good news is that Ecwid also functions together with the Vend, Clover, NCR Silver and Square POS systems. These all ease using a wider selection of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers tablet stands etc.) and are usable in more countries.
Although you could avail Of the Paypal Here POS choice on most of paid-for plans, you’ll want to be to the priciest’Unlimited’ program if you would like to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning they will display correctly across devices — desktop, tablet and cellular. In an era where smartphone internet surfing is eclipsing desktop browsing, this is important.
Unlike many similar Goods, Ecwid offers a completely free program.
Granted, it’s a fairly Basic plan, where features such as discount coupons and support are not accessible, and it only allows you to sell up to 10 products in 2 categories — but this could actually be adequate for some customers, and using it is a fantastic way to try the system out.
However, A key point to notice about the free plan is that it is not great from an search engine optimization point of view — you need to be on a paid plan to ensure your product pages speak to hunt engines accurately (more on SEO below).
Ecwid is ahead of the Pack because its storefronts could be automatically translated into nearly 50 different languages — customers can view your shop in their own language, without you needing to worry about producing alternate versions of this. Ecwid provides this functionality by detecting visitors’ language automatically according to their browser preferences / IP address.
Competing products such as Shopify And Bigcommerce are yet to supply this type of functionality — that they force you to rely on third party programs, the production of multiple stores or Google Translate to supply different language versions of your store, which is less than ideal. So a definite win for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimisation (search engine optimization ) in Ecwid is a pretty straightforward affair. You can edit the name of your webpage and its meta description; the relevant fields are pre-populated for you automatically, however you can tweak them to match your SEO objectives.
So Far as I could tell However, you can not manually change the URL of a product — you have to make do with the one which Ecwid creates for you. This is not perfect because key words in URLs are used by some search engines to categorise content through indexing.
But, The URLs which are automatically generated by Ecwid include the name you’ve given to your product – so if you include some keywords in your product title (not a bad idea anyhow ) your URL will include them too. This functions as something of a workaround, but I’d prefer whole control over URLs. Ecwid Revenue
One area where Ecwid doesn’t perform quite so Well on the search engine optimization front involves AMP — accelerated mobile pages. As its name suggests, AMP pages load quicker on mobile devices. This motivates people to stay longer on your webpage, thus increasing’dwell time’ –something which is considered by many search engine optimization experts consider to be rewarded with Google with preferential treatment in search results. Furthermore, Google sometimes highlights AMP pages in carousels in search results, providing AMP content an extra little boost.
Regrettably However — and unlike most competing products like Bigcommerce or even Shopify, you can not produce AMP variations of your goods using Ecwid.
Importing and exporting information
Like most competing Products Ecwid permits you to import and export your data in CSV format.
The Export option permits you to export product information, orders and customers (again, in CSV format) and ensures that should you ever feel the need to migrate your shop to a different e-commerce platform, you should not have any major difficulties doing so.
Utilizing Ecwid with other programs
Ecwid and WordPress
WordPress does not Provided any e-commerce performance from this box, so anybody wishing to market on the stage will require a third-party solution like Ecwid. There’s an Ecwid plugin available, therefore adding an Ecwid store to your WordPress site is very simple — you can get up and running with a couple clicks.
You simply sign up for an Ecwid accounts and install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly excellent e-commerce attributes, but the amount of payment gateway options is very limited — you need to use Stripe or Paypal. (And with Stripe only functions if you’re selling products from certain countries). Another main issue with the built-in Squarespace marketing tools is they don’t facilitate dropshipping, and complete export of products isn’t currently possible.
Integrating Ecwid with Squarespace permits you to bypass these limitations, and adding it to a Squarespace website is quite simple: it is a simple matter of adding a code block into a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping option for Wix users, so again Ecwid can offer a good workaround. A dedicated program is offered by Ecwid to allow you incorporate the item onto a Wix shop easily.
Apps and plugins
Ecwid provides a fairly Restricted number integrations with other well-known apps. Integrations do exist together with key services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations may be extensive — competing goods such as Shopify offer a much broader range of programs. Notable omissions in the Ecwid store comprise Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming shortly ).
The Picture is better when it comes to CMS plugins: these are available for WordPress, Wix and Joomla, allowing for you to set up Ecwid on these platforms very easily. Ecwid Revenue
Interface and ease of use
Ecwid’s Interface is pretty user friendly. Like most similar online store builders, you get a vertical menu on the left which lets you access key functionality, and the area on the right is used to display or edit associated products, site content and reports.
As with any e-commerce tool, you will have to Spend a reasonable amount of time getting your head around producing catalogues and product variations, setting up transport prices and so on…but there isn’t anything here that should represent also a lot of a learning curve.
Matters are helped by an ‘onboarding checklist’ that is provided to you when you log in for the very first time.
If You are stuck nonetheless, you could always get in touch with Ecwid’s support team — more on that later — or, even if you are on a’Business’ or’Unlimited’, you can take advantage of the included customization support (you get two hours and 12 hours customization period from Ecwidon these plans).
Ecwid and GDPR
I am not a Lawyer, so please note that the below observations should not be interpreted as legal advice, but I am planning to do my best to spell out some of the major GDPR problems facing Ecwid consumers below.
With the introduction of That the EU’s new GDPR legislation, there are several legal measures that website owners now should take to ensure that they are adequately protecting EU customers’ and visitors’ privacy. There are serious financial penalties for doing so (to the point where it is typically a great idea to consult a lawyer about what to do); and even if your company is not based in the EU, you still need to comply with the regulations where any website visits from the EU are concerned.
According to my Understanding of the key GDPR rules, the principal priorities for potential Ecwid store owners are to:
· Provide sufficient privacy and cookie notices
· Process and store information safely
· Get explicit permission from those registering to mailing lists it is fine to send them e-newsletters
· Provide a way to opt in or revoke permission to use of non-essential cookies onto a website (and also to log that approval ).
There doesn’t Appear to be Anything that stops you meeting the first few requirements readily enough with Ecwid, although you will need to devote time and potentially money creating adequate notices and crafting information capture forms so they are GDPR compliant.
Where things get Complex with Ecwid is your fourth requirement — cookie cutter consent. To Guarantee GDPR compliance, you need to exhibit a cookie cutter banner to your visitors which
· Allows them to select which cookies they would like to conduct BEFORE those biscuits are run (i.e., to give’prior permission’)
· Logs their approval to conduct biscuits Ecwid Revenue
· Allows them to revoke consent at a later stage
So for Instance, If you Utilize a Facebook Advertising cookie in combination with your Ecwid store, you’ll be breaking GDPR laws unless you have a banner set up which does all the above.
Nowout of the box at There isn’t a means to deal with the cookie approval issue with Ecwid. Nor is there an adequate app available from the Ecwid app store (the only alternative on front that I can find, the’EU cookie banner’, doesn’t appear to provide the essential performance — despite costing $1.99 per month to use).
It Seems to me that the only option available to Ecwid consumers would be to use a professional product like CookiePro, which does provide all the necessary functionality to generate cookie approval fully GDPR compliant. Despite being a strong product however, Cookiepro does need quite a lot of configuration and you’ll want to set quite a great deal of time apart to set this up.
Setup and Layout
I Truly like The fact that you can run a website without paying anything. This makes the setup process that much easier, since you simply need to punch in your email and make a password to go right to the backend port.
The machine has Wizards for every platform that you want to set your shop on. If you have a WordPress site, simply walk through three steps to get up and running. You could also click on choices like Facebook and Joomla, depending on where you want to sell.
The backend Design is flawless, since it walks you through every site creation and integration measure with some fine text and photos. Once you obtain your shop implemented on a site or societal page it appears fairly slick.
The layout Depends somewhat on the subject you’ve got on your site, but as you can see below, it displays photos well and appears clean and simple to navigate. I particularly enjoy the Shopping Bag area, which is outstanding and easy to locate for customers when they want to checkout.
Though many Sites will be mobile friendly, its fine understanding that Ecwid involves a native shopping application for both iOS and Android. Merchants now receive a native shopping program for iOS and Android.
This means you Can mange your shop and market on the move, while also giving your clients an opportunity to buy products from the cell interface.
The final Design thing which makes sense to mention is the vocabulary tool. Since conducting an internet store generally requires one to reach out to people from throughout the world, you are bound to stumble upon some customers who would love to read product pages and other content in their native tongue. Ecwid supports 45 languages, so when a user would like to translate from English into Spanish, that’s no problem at all.
The Ecwid App Market
Possessing the Chance to put in applications is a sure fire way to scaling up your ecommerce site in a fair way. Ecwid includes a place known as the Ecwid App Market. It provides 65 applications, helping merchants extend their shop performance readily. Ecwid Revenue
A Few of the programs Will give you a hand with reviews and rating, rewards programs, automatic ad tools, analytics, custom layout themes and more.
SEO and Marketing
Ecwid is a Third party solution to your current site, so you would typically have to employ additional SEO and advertising tools to really get out the word. That said, Ecwid supplies quality SEO qualities to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, therefore all Ecwid stores are indexed by Google with no extra work. It gets even better with WordPress sites, as you acquire access to additional search engine optimization plugins as well as also the default search engine performance around the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as simple as they come, since it doesn’t appear to incorporate any of the unnecessary bells and whistles you might find on other ecommerce platforms.
Each measure is Concise and clear, so you can just go in there and type in a product name, price and image then save the product for later. Obviously you can always open up the More Powerful Options, but they different these for when you’re ready to get started ramping up your own store.
As an example of the inventory Rich management toolset, you gain access to things like out of stock merchandise monitoring, mobile device stock management, barcode scanning and more.
Ecwid offers A Chat With Earnings feature which is always one of my favorite ways to talk with companies. Only send them a query and you are able to work on something else until they respond.
The company also Provides a potent support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include phone support, online chat service and email support, maintaining the response time brief and support quality high.
In my mind, the Platform has all you could want in terms of support.
Payments and Safety
It is not necessarily Easy to locate an ecommerce platform that does not charge fees, but that’s exactly what you get with Ecwid. They never control any sort of transaction fee with any of the programs they provide, making it desirable for any shop that is hoping to keep down costs and to improve margins.
Keep in mind that Ecwid is not a payment processor, which means you have to set up something such as PayPal or Stripe to process all of the transactions that come through your website. It is rather simple to implement these systems, because Ecwid integrates with over 40 global payment options. However, each one of those processors have their particular transaction fees so that you have to prepare for these.
It is quite Clear that Ecwid takes security seriously, since the provider is a PCI DSS Grade 1 accredited service provider. The company also states that each transaction that includes sensitive data is transferred via a secure HTTPS channel. Ecwid Revenue
What if you Would like to collect both offline and online payments? Maybe you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your performance into both an offline and online system.
Advantages and cons of utilizing Ecwid
· Ecwid represents a really simple way to add e-commerce to any existing website.
· Point-of-sale functionality can be obtained, and there are quite a few strategies to apply it.
· The item is cheap by comparison to other solutions.
· It supports multi-language versions of your store.
· The shop designs are responsive.
· Plugins / apps are available for major platforms (such as WordPress, Drupal and Wix).
· It permits users of website building products which don’t facilitate dropshipping to start doing this (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter site’ option is a fantastic stopgap measure for retailers who need a store quickly, but have yet to create a complete site to bring the Ecwid widget to.
· The free Ecwid program is not time-limited, includes service, and is fairly generous concerning attributes.
· The Paypal This POS system is Limited to the US and UK.
· The Paypal This POS process is limited to iOS users.
· Telephone support is only available on the more expensive programs.
· There’s a restricted number of apps / integrations available in the Ecwid App store.
· You can not change merchandise URLs, which is slightly annoying from an search engine optimization perspective.
· You can’t create AMP variations of merchandise pages utilizing Ecwid.
· Making Ecwid GDPR-compliant (with respect to obtaining cookie consent) sounds difficult.
· The free version doesn’t allow you to access any of the SEO tools.
Ecwid comes With four strategies, one of which is completely free. They market the free plan like mad, and mention that a number of different platforms drag you into a free trial, where you may eventually have to pay.
This is where Ecwid stands out, and you can see that the other payment plans are fairly reasonably priced.
The Free program Allows you to sell 10 products, while the Venture program ups that count to 100 goods and you get items like an iPhone direction app. The company program goes up to 2500 merchandise for a wonderful price and you also get live chat support. Priority support comes along with the Unlimited plan and you can also market an unlimited amount of merchandise.
Ecwid is one of The cheapest solutions on the market. You may see that it’s actually more affordable than a lot of the other programs we have reviewed in the past, so if you’re searching for value, this might be the perfect plugin for you.
In short, I am Starting to think that Ecwid is one of the best ways to market online, provided that you employ the best methods to improve your earnings online too. Ecwid is a slick system, with superb easy implementation steps, which makes it perfect for the small business crowd. Ecwid Revenue