Intro Ecwid Review 2015
Have you ever Wondered if you’re using the ideal ecommerce platform for sale on the internet? Can you occasionally stumble upon a new service that’s more functional and cheaper than what you’re using now? Starting a small business is all about keeping your prices low, and locating an ecommerce platform that will assist you with that is half the battle. Unfortunately, when you operate a small company website it frequently becomes tricky once you would like to bring on a new ecommerce platform or even just alter your site at all. Read our Ecwid review to find out more about this option. Ecwid Review 2015
Many solutions Intentionally create a closed system, which is tedious to maneuver away from as soon as you get started. However, with a stage called Ecwid, you no longer have to be concerned about it. Actually, the whole goal of the company, which started in 2009, is to quickly and quickly make an internet store system in your present websites.
You don’t have To make a completely different site. Just apply Ecwid on any platform, CMS or social network (in five minutes) and you’re all set.
This raised my Attention, because I understand the struggles that come along with attempting to migrate websites, especially when it comes to ecommerce. So, I needed to put together a comprehensive review of the Ecwid system to see if it is worth the time.
How Many People Use Ecwid?
It’s rather Remarkable what Ecwid has achieved since 2009, with over 1 million merchants getting signed up. What’s even more cool is that the Ecwid merchants span over 175 different countries, demonstrating that this is not only a platform for most people in the united states or Europe. Even companies in developing nations have a opportunity to get an internet store going, and you do not have to squander your prior site in case you have one.
The usership Continues to grow, particularly considering Ecwid is currently PCI DSS Level 1 accredited. If you’re not sure what that is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing that you and your customers’ information is safe and secure.
Along with The overall merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The gap between that 20,000 and the 1 million is the simple fact that you don’t require a WordPress site in order to implement Ecwid. So, the 20,000 simply refers to WordPress users with the plugin.
What is Ecwid, and how can it work?
Ecwid is a hosted Alternative for building an internet shop. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to construct a fresh site with e-commerce performance, Ecwid is targeted more towards people who already have a site and simply want to add an online store to it.
Much like other E-commerce programs, Ecwid lets you set up’catalogs’ of all products, and add photos, pricing, weight etc. for each. You can specify shipping rates, accept credit card payments etc — all the crucial stuff that you would expect to be able to perform using an e-commerce solution.
However it differs Apart from competing products such as Shopify, Volusion, Squarespace and Bigcommerce in that it isn’t actually designed to allow you to produce a fully-featured, standalone e-commerce website; rather, it’s designed to allow you add an internet store to an present online existence.
(That said, Ecwid have Recently added some new functionality, called’Starter Site’, which will let you produce a one-page standalone offering. We are going to chat through this in more depth later on in the inspection.) Ecwid Review 2015
The Product works by giving you a widget that gets placed on other sites — hence the title Ecwid: it is short for’E-commerce Widget’. You get a few lines of HTML code (the widget) to add to an existing website or societal media profile, and your shop is displayed wherever you’ve added this code.
Ecwid makes Strides in the market by catering to companies which don’t want to begin a brand-new site. The primary attribute is that you can take your old website and quickly integrate the Ecwid system within a few minutes.
You can also Mirror the machine onto several other sites if you plan on selling elsewhere on the web. Manage all of these websites from 1 location instead of switching between multiple dashboards.
Another nice Attribute is that the syncing between multiple devices. Sell on-the-go with your smartphone. This usually means that you can visit a tradeshow to make a number of sales and all these sales are represented onto the backend of your site.
The system is Also made to integrate well with social networks, so you may sell your items on Facebook if needed. One part of Ecwid we especially enjoy is the delivery aspect. With real time shipping integrations you always know what’s going on with your orders and where they are being shipped to.
What other trendy Things are included with Ecwid?
It runs on a super fast frame
It comes with an address book for customers and customers
The system has over 43 translations for sale around the planet
You get a Lot of promotional tools like vouchers, discounts, bulk pricing and more
Create your personalized email alerts
Utilize the automatic tax solution (automatic tax rates at checkout, tax reporting and filing)
Thank you Into Ecwid’s point-of-sale (POS) performance, you can use your Ecwid store to sell not just online but in bodily locations too — in shops, market stalls, at concerts and so on.
With Ecwid’s POS Functionality, regardless of whether a customer purchases a product in store, online, in their telephone or through Facebook, everything remains in sync – i.e., the retailer’s catalogue, inventory and client / trade info.
There’s a few methods you can use this feature: the easiest is probably to use’Paypal Here.’ This entails downloading the Ecwid iOS program from the Apple’s App store, linking it to the Paypal Here support, and then taking payments using a mobile card reader (pictured above).
You have two choices when it comes to POS Hardware and Paypal Here: you can either buy a chip and swipe reader (for $24.99) or a chip and tap reader (for $79.99). Both can be arranged straight from Ecwid.
There is a few Things worth noting about the Paypal Here integration: it’s only available to retailers in the US and UK. Second, it is not yet available on Android apparatus. (On their site, Ecwid say it will be available shortly — but they have been saying that for quite a while now). Ecwid Review 2015
If you are based outside The US / UK, or want to work with another mobile device type, the fantastic news is that Ecwid also works together with all the Vend, Clover, NCR Silver and Square POS systems. These all ease utilizing a larger selection of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers pill racks etc.) and are usable in more nations.
Although you can avail Of this Paypal Here POS choice on most of paid-for programs, you’ll need to be to the most expensive’Unlimited’ plan if you want to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning they will display properly across devices — desktop, tablet computers and cellular. In a age where smartphone web browsing is eclipsing desktop surfing, this is important.
Unlike many similar Goods, Ecwid offers a totally free plan.
Granted, it’s a pretty Standard plan, in which features like discount vouchers and service are not accessible, and it merely allows you to sell up to 10 products in 2 classes — but this could really be sufficient for some customers, and using it’s a fantastic way to try out the system.
However, A key point to note about the free program is that it isn’t great from an search engine optimization point of view — you need to be on a paid program to ensure that your product pages talk to hunt engines accurately (more on SEO below).
Ecwid is forward of the Pack because its storefronts can be automatically translated into nearly 50 distinct languages — clients can see your store in their own language, without you having to worry about creating alternate versions of it. Ecwid provides this performance by discovering visitors’ language automatically based on their browser preferences / IP address.
Competing products like Shopify And Bigcommerce are yet to provide this sort of performance — that they force you to rely on third party programs, the production of numerous stores or Google Translate to provide different language versions of your shop, which can be less than perfect. Therefore a definite win for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimization (search engine optimization ) in Ecwid is a pretty straightforward affair. You can edit the title of your webpage and its meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to suit your search engine optimization objectives.
As far as I could tell But you can not manually change the URL of a product — you have to make do with the one that Ecwid generates for you. This is not ideal because keywords in URLs are used by some search engines to categorise content through indexing.
But, The URLs that are automatically generated by Ecwid include the title you have given to your product – so in the event that you include some keywords in your product title (not a bad idea anyway) that your URL will comprise them also. This serves as something of a workaround, but I would prefer full control over URLs. Ecwid Review 2015
One place where Ecwid doesn’t perform quite so Well on the search engine optimization front entails AMP — accelerated mobile pages. As its name suggests, AMP pages load faster on cellular devices. This motivates people to remain longer on your page, thus increasing’dwell time’ –something that’s considered by many search engine optimization experts believe to be rewarded with Google with preferential treatment in search results. Additionally, Google occasionally highlights AMP webpages in carousels in search results, giving AMP content an extra little boost.
Unfortunately However — and unlike competing products such as Bigcommerce or even Shopify, you can’t create AMP versions of your products using Ecwid.
Importing and exporting information
Like many competing Products Ecwid allows you to import and export your data in CSV format.
The Export option permits you to export product data, orders and clients (in CSV format) and ensures that if you ever feel the need to migrate your shop to another e-commerce platform, then you shouldn’t have any major difficulties doing so.
Utilizing Ecwid with other programs
Ecwid and WordPress
WordPress doesn’t Supplied any e-commerce functionality from the box, so anyone wishing to market on the stage will need a third-party solution like Ecwid. There’s an Ecwid plugin accessible, therefore adding an Ecwid shop to your WordPress site is very straightforward — you can get up and running with a few clicks.
You simply sign up for an Ecwid account and then install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly good e-commerce features, but the number of payment gateway options is very limited — you need to utilize Stripe or Paypal. (And using Stripe only functions if you’re selling products from certain countries). The other main problem with the built-in Squarespace selling tools is that they don’t facilitate dropshipping, and complete export of products isn’t currently possible.
Integrating Ecwid with Squarespace allows you to bypass these limitations, and adding it to some Squarespace site is very easy: it is a simple matter of adding a code block into a webpage and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping choice for Wix users, so again Ecwid can offer a good workaround. A committed program is provided by Ecwid to enable you incorporate the product on a Wix shop easily.
Programs and plugins
Ecwid provides a pretty Restricted number integrations with other well-known apps. Integrations do exist together with services Mailchimp, Xero and Freshbooks; but to be honest the range of integrations may be more extensive — competing products such as Shopify provide a much wider assortment of programs. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming shortly ).
The Picture is better when it comes to CMS plugins: these are offered for WordPress, Wix and Joomla, allowing to you set up Ecwid on one of these platforms quite easily. Ecwid Review 2015
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like many similar online shop builders, you get a vertical menu on the left which allows you to access key functionality, and the place on the right can be used to edit or display related products, site content and reports.
Much like any e-commerce tool, you will have to Spend a reasonable amount of time getting your head around producing catalogues and product variants, establishing shipping rates and so on…but there is nothing here that should represent also much of a learning curve.
Things are aided by an ‘onboarding checklist’ that’s provided to you once you log in for the first time.
If You are stuck nonetheless, you could always get in contact with Ecwid’s support team — more on this later — or, even if you’re on a’Business’ or’Unlimited’, you are able to make the most of this included customization support (you get two hours and 12 hours personalization period from Ecwidon these plans).
Ecwid and GDPR
I’m not a Lawyer, so please note the below observations should not be interpreted as legal information, but I am going to do my very best to spell out some of the key GDPR issues facing Ecwid users below.
With the introduction of The EU’s new GDPR legislation, there are several legal steps that website owners now need to take to ensure that they are adequately protecting EU customers’ and visitors’ privacy. There are severe financial penalties for doing so (to the point where it’s usually a good idea to speak with an attorney on what to do); and even if your business isn’t located in the EU, you still need to obey the regulations where any site visits from the EU are concerned.
Based on my Understanding of the crucial GDPR rules, the main priorities for prospective Ecwid shop owners would be to:
· Provide sufficient privacy and cookie cutter notices
· Process and store data safely
· Get explicit permission from those signing up to mailing lists it is okay to send them e-newsletters
· Provide a means to opt in or revoke consent to use of non-essential biscuits on a site (and also to log that approval ).
There does not Appear to be Whatever stops you meeting the first few requirements readily enough with Ecwid, although you will need to spend time and possibly money generating adequate notices and crafting information capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie cutter consent. To Guarantee GDPR compliance, you need to exhibit a cookie banner to your customers which
· Allows them to choose which cookies they want to run BEFORE those biscuits are conducted (i.e., to give’prior permission’)
· Logs their approval to conduct biscuits Ecwid Review 2015
· Allows them to revoke approval at a later point
So for Instance, If you Utilize a Facebook Advertising cookie in conjunction with your Ecwid shop, you will be breaking GDPR laws unless you’ve got a banner in place which does all the above.
Now, out of the box at Least there isn’t a way to take care of the cookie consent issue with Ecwid. Nor is there an adequate program accessible from the Ecwid app store (the only alternative on front I can locate, the’EU cookie banner’, does not appear to supply the necessary functionality — despite costing $1.99 per month to utilize ).
It Seems to me that the only option available to Ecwid consumers is to use a specialist product like CookiePro, which does supply all the essential performance to generate cookie approval fully GDPR compliant. Despite being a strong product however, Cookiepro does require quite a great deal of configuration and you’ll need to put quite a lot of time apart to set this up.
Installation and Layout
I really enjoy The fact that you’re able to run a web site without paying anything. This makes the setup process that much simpler, because you just need to punch in your email and create a password to go straight to the backend interface.
The machine has Wizards for every platform you would like to set your shop on. In case you have a WordPress site, just walk through three steps to get up and running. You could also click on options like Facebook and Joomla, based on the place you would like to market.
The backend Design is perfect, because it walks you through each site creation and integration step with some fine photos and text. Once you get your store implemented on a website or social page it looks fairly sleek.
The design Depends somewhat on the theme you have on your site, however as you can see below, it displays photos well and looks clean and easy to navigate. I particularly enjoy the Shopping Bag place, which can be prominent and easy to locate for customers when they wish to market.
Although many Websites will be cellular friendly, its nice understanding that Ecwid involves a native shopping program for both iOS and Android. Merchants now get a native shopping program for iOS and Android.
This means you Can mange your store and sell on the move, while also giving your clients a chance to buy products from the mobile interface.
The closing Design item that makes sense to mention is the language tool. Since running an online store generally requires one to attain out to individuals from throughout the world, you are bound to stumble upon some customers who would love to read product pages and other content in their native language. Ecwid supports 45 languages, so if a user wants to translate from English into Spanish, that’s no problem in any respect.
The Ecwid Program Economy
Having the Opportunity to put in software is a sure fire way to scaling your ecommerce site in a fair way. Ecwid has a location known as the Ecwid App Market. It offers 65 software, helping merchants extend their shop functionality easily. Ecwid Review 2015
Some of the apps Can give you a hand with reviews and rating, rewards programs, automated ad tools, analytics, customized layout themes and much more.
SEO and Marketing
Ecwid is a Third-party solution to your present site, so you would typically have to employ additional SEO and advertising tools to really get the word out. Nevertheless, Ecwid provides quality SEO features to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid shops are indexed by Google with no extra work. It gets better with WordPress websites, as you gain access to additional SEO plugins and also the default search engine functionality around the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as simple as they come, because it doesn’t seem to incorporate any of those unnecessary bells and whistles you might find on other ecommerce platforms.
Each step is Clear and concise, so you may just go in there and type in a product name, price and image then save the merchandise for later. Obviously you could always open up the More Powerful Options, however they different these for if you’re ready to get started ramping up your store.
As an example of the inventory Rich management toolset, you gain access to things like out of stock merchandise tracking, mobile device stock management, barcode scanning and much more.
Ecwid provides A Chat With Sales feature that is always one of my favorite ways to talk with companies. Only send them a query and you are able to work on something else until they respond.
The Business also Provides a powerful support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include phone support, online chat service and email support, maintaining the response time short and encourage quality .
In my mind, the Platform has everything you could want concerning support.
Payments and Security
It is not necessarily Simple to locate an ecommerce platform that doesn’t charge transaction fees, but that is just what you get with Ecwid. They never charge any kind of trade fee with any of those plans they offer, which makes it desirable for any store that is hoping to keep down costs and to improve margins.
Remember that Ecwid isn’t a payment processor, so you’ve got to setup something like PayPal or Stripe to process all the transactions that come through your site. It is pretty easy to implement one of these systems, since Ecwid incorporates with over 40 international payment choices. However, each one of those processors have their particular transaction fees so you have to prepare for these.
It’s rather Evident that Ecwid takes safety seriously, because the provider is a PCI DSS Grade 1 accredited supplier. The business also states that each trade that includes sensitive information is transferred through a secure HTTPS channel. Ecwid Review 2015
Imagine if you Would like to collect both offline and online payments? Perhaps you’d prefer a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your performance into both an offline and online system.
Benefits and disadvantages of utilizing Ecwid
· Ecwid signifies a really easy way to add e-commerce to some present website.
· Point-of-sale performance is available, and there are quite a few strategies to implement it.
· The product is cheap compared to other solutions.
· It supports multi-language versions of your shop.
· The shop designs are responsive.
· Plugins / apps are available for major platforms (such as WordPress, Drupal and Wix).
· It allows users of site building products which don’t facilitate dropshipping to start doing this (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter website’ option is a fantastic stopgap measure for merchants who want a store quickly, but have yet to develop a full site to bring the Ecwid widget to.
· The free Ecwid program isn’t time-limited, includes service, and is rather generous concerning attributes.
· The Paypal This POS system is limited to the US and UK.
· The Paypal This POS process is limited to iOS users.
· Telephone support is only available on the more expensive programs.
· There is a restricted number of programs / integrations available from the Ecwid App shop.
· You can’t alter merchandise URLs, which is slightly annoying from an SEO perspective.
· You can’t create AMP versions of merchandise pages utilizing Ecwid.
· Making Ecwid GDPR-compliant (with respect to obtaining cookie approval ) sounds difficult.
· The free version doesn’t allow you to access any of the search engine optimization tools.
Ecwid comes With four strategies, one of which is completely free. They promote the free plan like crazy, and mention that many other platforms drag you into a free trial, even where you may eventually need to pay.
This is where Ecwid stands out, and you can see the other payment plans are rather reasonably priced.
The Free plan Allows you to sell 10 products, while the Venture program ups that depend to 100 goods and you get items like an iPhone management app. The company plan goes up to 2500 products for a superb price and you also get live chat service. Priority support comes alongside the Unlimited program and you can also market an unlimited number of products.
Ecwid is one of The most economical solutions available on the market. You can see that it is actually cheaper than many of the other programs we’ve reviewed in the past, so if you’re searching for value, this might be the right plugin for you.
In short, I’m Starting to believe that Ecwid is among the best ways to sell online, provided that you implement the best methods to improve your earnings online too. Ecwid is a slick system, with superb simple implementation steps, making it perfect for the small business audience. Ecwid Review 2015