Background Ecwid Reviews 2017
Have you ever Wondered if you are using the ideal ecommerce platform for selling online? Can you occasionally stumble upon a new service that’s more functional and more economical than what you’re using today? Starting a small business is all about keeping your prices low, and locating an ecommerce platform to help you with half the battle. Unfortunately, when you run a small business website it frequently becomes tricky once you would like to attract on a brand new ecommerce platform or even just modify your site at all. Read our Ecwid review to find out more about this option. Ecwid Reviews 2017
Many solutions Purposefully create a closed system, which is tedious to maneuver away from once you get started. But with a stage called Ecwid, you do not need to worry about this. Actually, the whole aim of the company, which began in 2009, is to quickly and inexpensively create an online store system on your existing websites.
You do not have To make a completely different website. Just implement Ecwid on any stage, CMS or social networking (in five minutes) and you’re all set.
That raised my Attention, since I know the struggles that come along with trying to migrate sites, particularly in regards to ecommerce. So, I needed to put together a comprehensive review of the Ecwid system to see if it’s worth the time.
How Many Men and Women Use Ecwid?
It’s rather Impressive what Ecwid has done since 2009, with over 1 million retailers getting signed up. What is even more cool is that the Ecwid merchants span over 175 different countries, demonstrating that this isn’t just a platform for most people in the united states or Europe. Even businesses in developing nations have a opportunity to find an online store going, and you don’t have to trash your prior site in case you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 accredited. If you are not sure what this is, it’s pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing that you and your customers’ data is safe and protected.
In addition to The overall merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 along with also the 1 million is the fact that you don’t require a WordPress site to implement Ecwid. So, the 20,000 only refers to WordPress users using the plugin.
What is Ecwid, and how can this work?
Ecwid is a hosted Solution for building an internet shop. Unlike competing products such as Shopify, Bigcommerce and Volusion, which permit you to build a fresh website with e-commerce performance, Ecwid is targeted more towards people who already have a site and simply want to add an internet store for this.
Much like other E-commerce platforms, Ecwid lets you install’catalogs’ of products, and include photos, pricing, weight etc. . each. You can define shipping prices, accept credit card payments etc — all of the crucial stuff that you would expect to be able to perform using an e-commerce alternative.
However it differs Significantly from competing products like Shopify, Volusion, Squarespace and Bigcommerce in that it is not actually designed to allow you to create a fully-featured, standalone e-commerce website; instead, it is intended to allow you add an internet store to an present online presence.
(That said, Ecwid have Recently added some new functionality, called’Starter Website’, which will let you create a one-page standalone offering. We are going to chat through this in more detail later on in the inspection.) Ecwid Reviews 2017
The Product works by giving you a widget that gets placed on other sites — hence the name Ecwid: it is short for’E-commerce Widget’. You receive a couple lines of HTML code (the widget) to add into an existing site or societal media profile, and your store is displayed wherever you have inserted this code.
Ecwid makes Strides in the market by catering to businesses which don’t need to begin a brand-new site. The primary attribute is that you can choose your old site and quickly incorporate the Ecwid system inside a few minutes.
You can also Mirror the system on various different websites if you plan on selling elsewhere online. Handle all these websites from 1 location rather than switching between multiple dashboards.
Another pleasant Attribute is that the syncing between multiple devices. Sell on-the-go with your smartphone. This usually means you could visit a tradeshow to generate a few sales and each one of these sales are represented onto the backend of your site.
The system is Also designed to integrate nicely with social networks, and that means you can sell your items on Facebook if needed. One part of Ecwid that we particularly enjoy is the delivery facet. With real time shipping integrations you constantly know what is happening with your orders and where they’re being sent to.
What other cool Items are included with Ecwid?
It runs on a super quick frame
It comes with an address book to get customers and clients
The system has over 43 translations for sale around the world
You get lots of promotional tools like vouchers, discounts, bulk pricing and much more
Produce your own customized email alerts
Use the automated tax solution (automatic tax rates at checkout, tax reporting and filing)
Thanks To Ecwid’s point-of-sale (POS) functionality, you can use your Ecwid shop to sell not only online but in physical places too — in shops, market stalls, in theatres and so forth.
With Ecwid’s POS Performance, regardless of if a customer purchases a product in shop, online, on their phone or through Facebook, everything remains in sync – i.e., the retailer’s catalogue, inventory and customer / transaction information.
There’s a couple of methods that you can take advantage of this feature: the simplest is probably to use’Paypal Here.’ This involves downloading the Ecwid iOS program from the Apple’s App shop, linking it to the Paypal Here service, then taking payments utilizing a cell card reader (pictured above).
You’ve got two options when it comes to POS Hardware and Paypal Here: you can either buy a chip and swipe reader (for $24.99) or a chip and tap reader (for $79.99). Both may be ordered straight from Ecwid.
There is a few Things worth noting about the Paypal Here integration: it’s only available to retailers in america and UK. Second, it is not yet available on Android apparatus. (On their website, Ecwid state it will be available shortly — but they’ve been saying that for quite some time now). Ecwid Reviews 2017
If you’re located outside The US / UK, or need to work with another mobile device kind, the fantastic news is that Ecwid also functions together with the Vend, Clover, NCR Silver and Square POS systems. These all facilitate utilizing a wider range of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers pill racks etc.) and are usable in more countries.
Although you can avail Of the Paypal Here POS option on most of paid-for plans, you’ll need to be to the most expensive’Unlimited’ plan if you want to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning they will display properly across devices — desktop, tablet and cellular. In a age where smartphone internet browsing is eclipsing desktop surfing, this is important.
Unlike many similar Goods, Ecwid provides a totally free plan.
Granted, it’s a pretty Standard plan, in which features such as discount vouchers and service aren’t accessible, and it only lets you sell up to ten products in two categories — but this may actually be adequate for some users, and using it is a fantastic way to try the system out.
But, A vital point to notice about the free plan is that it is not great from an search engine optimization standpoint — you have to be on a paid program to make certain that your product pages speak to hunt engines correctly (more on SEO under ).
Ecwid is ahead of the Pack because its storefronts could be mechanically translated into nearly 50 distinct languages — customers can see your shop in their own language, without you having to worry about producing alternate versions of it. Ecwid provides this performance by discovering visitors’ language mechanically based on their browser preferences / IP address.
Competing products such as Shopify And Bigcommerce are nevertheless to provide this sort of performance — they force you to rely on third party programs, the creation of multiple shops or Google Translate to supply different language versions of your store, which is less than ideal. Therefore a definite triumph for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimization (SEO) in Ecwid is a pretty straightforward affair. You are able to edit the title of your page and its own meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to match your SEO objectives.
As far as I can tell However, you can not manually change the URL of a product — you need to make do with the one that Ecwid generates for you. This isn’t ideal because keywords in URLs are used by some search engines to categorise content during indexing.
But, The URLs which are automatically generated by Ecwid include the name you have given to your product – so if you include some keywords in your product name (maybe not a bad idea anyhow ) your URL will comprise them also. This functions as something of a workaround, but I’d prefer full control over URLs. Ecwid Reviews 2017
1 place where Ecwid does not perform quite so Well on the search engine optimization front entails AMP — accelerated cellular pages. As the name suggests, AMP pages load quicker on cellular devices. This encourages people to stay longer on your webpage, thus increasing’dwell time’ –something that’s considered by many SEO experts consider to be rewarded by Google with preferential treatment in search results. Additionally, Google occasionally highlights AMP webpages in carousels in search results, giving AMP articles an extra little boost.
Regrettably However — and unlike most rival products like Bigcommerce or even Shopify, you can’t produce AMP versions of your goods using Ecwid.
Importing and exporting information
Like many competing Goods Ecwid permits you to import and export your data in CSV format.
The Export option allows you to export product information, orders and clients (in CSV format) and means that should you ever feel the need to migrate your shop to another e-commerce platform, you shouldn’t have any significant difficulties doing so.
Utilizing Ecwid with other programs
Ecwid and WordPress
WordPress doesn’t Supplied any e-commerce functionality from the box, so anyone wishing to sell on the platform will require a third-party alternative like Ecwid. There’s an Ecwid plugin accessible, so adding an Ecwid shop to your WordPress site is quite simple — you can get up and running with a few clicks.
You simply sign up to get an Ecwid account and then install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly excellent e-commerce attributes, but the number of payment gateway options is quite limited — you need to utilize Stripe or Paypal. (And using Stripe only works if you are selling products from certain countries). The other main problem with the built-in Squarespace marketing tools is they don’t facilitate dropshipping, and complete export of merchandise isn’t currently possible.
Integrating Ecwid with Squarespace permits you to bypass these limitations, and adding it to some Squarespace website is quite simple: it is a simple matter of adding a code block to a page and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping choice for Wix users, so again Ecwid can offer a good workaround. A committed app is provided by Ecwid to enable you incorporate the item on a Wix shop easily.
Apps and plugins
Ecwid provides a fairly Restricted number integrations with other apps that are well-known. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations may be more extensive — competing goods like Shopify offer a much broader range of apps. Notable omissions from the Ecwid store include Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming shortly ).
The Picture is better when it comes to CMS plugins: All these are available for WordPress, Wix and Joomla, enabling to you install Ecwid on these platforms quite easily. Ecwid Reviews 2017
Interface and ease of use
Ecwid’s Interface is rather easy to use. Like many similar online store builders, you get a vertical menu on the left that allows you to access key functionality, and the place on the right is used to edit or display related products, site reports and content.
As with any e-commerce tool, you’ll need to Spend a fair amount of time getting your head around producing catalogues and product variants, establishing shipping rates and so on…but there is nothing here that should represent also a lot of a learning curve.
Things are aided by an ‘onboarding checklist’ that is supplied to you when you log in for the first time.
If You are stuck however, you could always get in contact with Ecwid’s support staff — more on that later — or, even if you are on a’Business’ or’Unlimited’, you can make the most of this included customization service (you get two hours and 12 hours personalization time from Ecwidon these programs ).
Ecwid and GDPR
I am not a Lawyer, so please be aware that the below observations should not be interpreted as legal information, but I’m going to do my very best to spell out some of the key GDPR problems facing Ecwid users below.
With the introduction of That the EU’s new GDPR laws, there are many legal steps that site owners now need to take to ensure they are adequately protecting EU customers’ and visitors’ privacy. There are serious financial penalties for not doing so (to the point where it is usually a good idea to speak with a lawyer on what to do); and even when your business is not located in the EU, then you still need to comply with the regulations where any website visits in the EU are concerned.
Based on my Understanding of the key GDPR rules, the main priorities for prospective Ecwid shop owners are to:
· Provide sufficient privacy and cookie cutter notices
· Process and store information securely
· Get explicit consent from people registering to mailing lists it is okay to send them e-newsletters
· Provide a way to opt in or revoke permission to use of non-essential cookies onto a site (and to log that consent).
There doesn’t Appear to be Anything that stops you meeting the first few requirements readily enough with Ecwid, although you will need to spend time and potentially money generating adequate notices and crafting data capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie cutter consent. To ensure GDPR compliance, you need to exhibit a cookie banner to your customers which
· Allows them to select which cookies they would like to run BEFORE those biscuits are conducted (i.e., to give’prior consent’)
· Logs their consent to run biscuits Ecwid Reviews 2017
· Allows them to revoke approval at a later point
So for Instance, If you Utilize a Facebook Ads cookie in combination with your Ecwid shop, you’ll be breaking GDPR legislation unless you’ve got a banner in place which does all of the above.
Nowout of the box at Least there is not a means to take care of the cookie consent issue with Ecwid. Nor is there a decent program available from the Ecwid app shop (the only alternative on front I can locate, the’EU cookie banner’, does not appear to provide the necessary performance — even though costing $1.99 per month to use).
It Seems to me that the only option available to Ecwid consumers would be to use a specialist product such as CookiePro, which does provide all the necessary functionality to make cookie approval fully GDPR compliant. Despite being a strong product nonetheless, Cookiepro does require quite a lot of configuration and you’ll want to put quite a great deal of time apart to set this up.
Installation and Layout
I Truly like The simple fact that you can run a web site without paying anything. This makes the setup process that much easier, because you just need to punch in your email and create a password to proceed right to the backend interface.
The system has Wizards for every platform you would like to set your store on. In case you have a WordPress site, simply walk through three steps to get up and running. You could also click on options like Facebook and Joomla, depending on where you want to market.
The backend Design is flawless, because it walks you through each site creation and integration step with some nice photos and text. Once you obtain your store implemented on a site or societal page it looks fairly slick.
The layout Depends upon the subject you have on your website, but as you can see below, it shows photos well and appears clean and easy to navigate. I especially enjoy the Shopping Bag place, which is outstanding and easy to find for clients when they want to checkout.
Though many Sites will be cellular friendly, its nice knowing that Ecwid involves a native shopping program for both iOS and Android. Merchants now receive a native shopping application for iOS and Android.
This means you Can mange your store and market on the move, while also giving your customers an opportunity to get products from the cell interface.
The closing Design item which makes sense to mention is the vocabulary instrument. Since running an internet store generally requires one to reach out to people from all over the world, you’re bound to stumble upon some customers who would like to read product webpages and other content in their native tongue. Ecwid supports 45 languages, so if a user wants to translate from English to Spanish, that’s no problem at all.
The Ecwid Program Market
Having the Opportunity to put in applications is a sure fire way to scaling your ecommerce website in a reasonable manner. Ecwid includes a location called the Ecwid App Market. It provides 65 software, helping merchants extend their store functionality readily. Ecwid Reviews 2017
A Few of the programs Will give you a hand with rating and reviews, rewards programs, automated ad tools, analytics, custom design themes and much more.
SEO and Marketing
Ecwid is a Third party remedy to your current website, so you would typically have to employ additional SEO and marketing tools to truly get the word out. That said, Ecwid supplies quality SEO qualities to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, therefore all Ecwid stores are indexed by Google without any excess work. It gets better with WordPress sites, since you acquire access to additional SEO plugins as well as also the default search engine performance around the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as straightforward as they come, since it doesn’t appear to incorporate any of the unnecessary bells and whistles you might find on other e commerce platforms.
Each measure is Concise and clear, so you may just go in there and sort in a product name, price and picture then save the merchandise for later. Obviously you could always open up the Powerful Options, but they separate these for if you are ready to get started ramping up your store.
As an example of the inventory Rich direction toolset, you gain access to things like from stock merchandise monitoring, mobile device stock management, barcode scanning and more.
Ecwid offers A Chat With Sales feature that is always one of my favourite ways to talk with companies. Only send them a question and you are able to work on something else until they respond.
The Business also Provides a potent support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include telephone service, online chat support and email support, keeping the response time brief and support quality .
In my mind, the Platform has all you could want concerning support.
Payments and Security
It’s not necessarily Simple to find an ecommerce platform which doesn’t charge transaction fees, but that is exactly what you get with Ecwid. They never charge any kind of trade fee with any of those programs they provide, making it desirable for any store that is trying to keep down costs and also to improve margins.
Keep in mind that Ecwid is not a payment processor, so you’ve got to set up something like PayPal or Stripe to process all of the transactions that come through your site. It is rather simple to implement these systems, because Ecwid incorporates with over 40 global payment choices. However, each one of these processors have their particular transaction fees so you have to get ready for these.
It’s quite Clear that Ecwid takes safety seriously, because the company is a PCI DSS Level 1 accredited supplier. The company also claims that each trade that includes sensitive information is transferred via a secure HTTPS channel. Ecwid Reviews 2017
What if you Would love to collect both online and offline payments? Maybe you’d prefer a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your operation into both an online and offline system.
Benefits and disadvantages of utilizing Ecwid
· Ecwid represents a really easy way to add e-commerce to some existing website.
· Point-of-sale functionality is available, and there are a number of strategies to apply it.
· The item is cheap compared to other alternatives.
· It supports multi-language versions of your shop.
· The store designs are responsive.
· Plugins / programs are available for major platforms (like WordPress, Drupal and Wix).
· It allows users of site building products which don’t facilitate dropshipping to start doing this (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter site’ option is a fantastic stopgap measure for merchants who want a store quickly, but have yet to develop a full site to add the Ecwid widget to.
· The free Ecwid program is not time-limited, includes support, and is fairly generous concerning attributes.
· The Paypal This POS system is Limited to the US and UK.
· The Paypal This POS process is limited to iOS users.
· Phone support is only available on the more expensive plans.
· There’s a limited number of apps / integrations offered from the Ecwid App store.
· You can not change merchandise URLs, which can be slightly annoying in the search engine optimization point of view.
· You can not create AMP versions of merchandise pages using Ecwid.
· Making Ecwid GDPR-compliant (with regard to getting cookie approval ) seems hard.
· The free version will not allow you to get any of the SEO tools.
Ecwid comes With four strategies, one of which is totally free. They promote the free program like crazy, and mention that a number of different platforms drag you into a free trial, even where you will finally need to pay.
This is where Ecwid stands out, and you can see that the other payment programs are fairly reasonably priced.
The Free program Allows you to sell 10 products, while the Venture program ups that depend to 100 goods and you get things like an iPhone management app. The company plan goes up to 2500 products for a superb price and you also get live chat service. Priority support comes alongside the Unlimited plan and you can also sell an unlimited number of products.
Ecwid is one of The most economical solutions available on the market. You may see that it is actually more affordable than many of the other programs we’ve reviewed previously, so if you’re searching for value, this could be the right plugin for you.
In short, I am Beginning to think that Ecwid is among the best ways to market online, as long as you employ the best ways to improve your sales online as well. Ecwid is a sleek system, with super simple implementation measures, which makes it ideal for your small business crowd. Ecwid Reviews 2017