Background Ecwid Sell On The Go
Have you ever Wondered if you are using the ideal ecommerce platform for sale on the internet? Do you sometimes stumble upon a new service that’s more practical and more economical than what you’re using now? Starting a small business is all about keeping your prices low, and locating an ecommerce platform that will help you with that is half the battle. Unfortunately, when you operate a small company site it often becomes tricky once you would like to bring on a new ecommerce platform or perhaps just alter your website whatsoever. Read our Ecwid review to find out more about this option. Ecwid Sell On The Go
Many options Intentionally make a closed system, which is tedious to move away from as soon as you begin. But with a stage named Ecwid, you no longer need to worry about this. Actually, the entire aim of the business, which began in 2009, would be to quickly and inexpensively create an online store system on your present websites.
You don’t have To create a whole new site. Just implement Ecwid on any platform, CMS or social network (in five minutes) and you’re good to go.
This raised my Attention, since I know the struggles that come along with trying to migrate sites, especially when it comes to ecommerce. So, I wanted to put together an in-depth review of this Ecwid system to see whether it’s worth the time.
How Many Men and Women Use Ecwid?
It’s rather Impressive what Ecwid has achieved since 2009, with over 1 million retailers getting signed up. What’s even more cool is that the Ecwid retailers span over 175 different countries, showing that this is not just a platform for people in the united states or Europe. Even businesses in developing nations have a chance to get an online store going, and you do not even have to squander your prior site in case you have one.
The usership Continues to grow, especially considering Ecwid is currently PCI DSS Level 1 certified. If you are not sure what this is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing you and your customers’ data is safe and protected.
In addition to The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The gap between that 20,000 along with the 1 million is the fact that you don’t need a WordPress site in order to implement Ecwid. So, the 20,000 only refers to WordPress users using the plugin.
What’s Ecwid, and how can this work?
Ecwid is a hosted Solution for building an internet store. Unlike competing products like Shopify, Bigcommerce and Volusion, which permit you to build a fresh site with e-commerce functionality, Ecwid is targeted more towards people who currently have a website and just wish to add an online store for this.
Much like other E-commerce programs, Ecwid allows you to install’catalogs’ of products, and add photographs, pricing, weight etc. for each. You can specify shipping rates, accept credit card payments etc — all of the key things that you’d expect to be able to do with an e-commerce alternative.
However it differs Significantly from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it isn’t actually designed to allow you to produce a fully-featured, standalone e-commerce website; rather, it is designed to enable you add an internet store to an existing online existence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Site’, that will let you create a one-page standalone offering. We are going to talk via this in more detail later on in the inspection.) Ecwid Sell On The Go
The Product works by giving you a widget that gets placed on other sites — hence the title Ecwid: it’s short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add to an present website or societal networking profile, and your store is displayed wherever you have added this code.
Ecwid makes Strides in the market by catering to businesses which don’t want to start a brand-new website. The primary attribute is that you can choose your old website and quickly incorporate the Ecwid system inside a couple of minutes.
You can also Mirror the system onto several other sites if you plan on selling elsewhere online. Handle all of these websites from one location rather than switching between multiple dashboards.
Another nice Feature is the syncing between multiple devices. Sell on-the-go with your smartphone. This means you could visit a tradeshow to make a number of sales and all these earnings are reflected onto the backend of your website.
The system is Also designed to integrate nicely with social networks, so that you can sell your things on Facebook if desired. One part of Ecwid we especially enjoy is the delivery facet. With real time transport integrations you always know what is happening with your orders and at which they are being sent to.
What other trendy Items are comprised with Ecwid?
It runs on a super fast framework
It comes with an address book for customers and customers
The machine has over 43 translations for selling around the planet
You get lots of promotional tools such as vouchers, discounts, and bulk pricing and more
Produce your own customized email alerts
Use the automatic tax alternative (automatic taxation rates at checkout, tax reporting and filing)
Thank you Into Ecwid’s point-of-sale (POS) performance, you can use your Ecwid shop to sell not just online but in physical locations too — in stores, market stalls, at concerts and so forth.
With Ecwid’s POS Performance, regardless of whether or not a customer buys a product in shop, online, in their telephone or via Facebook, everything stays in sync – i.e., the merchant’s catalog, inventory and client / trade information.
There’s a couple of ways you can take advantage of this attribute: the simplest is probably to use’Paypal Here.’ This involves downloading the Ecwid iOS program from the Apple’s App store, connecting it to the Paypal Here support, then taking payments using a mobile card reader (pictured above).
You’ve got two choices when it comes to POS Hardware and Paypal This: you can buy a processor and swipe reader (for $24.99) or a chip and tap reader (for $79.99). Both can be ordered straight from Ecwid.
There’s a couple of Things worth noting the Paypal Here integration: first, it’s only available to merchants in america and UK. Second, it’s not yet available on Android devices. (On their site, Ecwid say it will be available shortly — but they have been saying that for quite a while now). Ecwid Sell On The Go
If you are located outside That the US / UK, or want to work with another mobile device kind, the fantastic thing is that Ecwid also functions with all the Vend, Clover, NCR Silver and Square POS systems. These all ease using a wider selection of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers pill racks etc.) and are usable in more countries.
Although you could avail Of the Paypal Here POS option on all paid-for plans, you will want to be on the priciest’Unlimited’ plan if you want to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning they will display properly across apparatus — desktopcomputer, tablet computers and mobile. In an era where smartphone internet surfing is eclipsing desktop surfing, this is vital.
Unlike many similar Products, Ecwid offers a completely free plan.
Granted, it’s a fairly Standard plan, in which attributes such as discount coupons and support are not accessible, and it merely allows you to sell up to ten products in two classes — but this may really be sufficient for some customers, and using it’s a good way to try out the system.
However, A vital point to note about the free program is that it isn’t good from an search engine optimization standpoint — you need to be on a paid program to ensure that your product pages talk to hunt engines accurately (more on SEO under ).
Ecwid is ahead of the Pack because its storefronts could be automatically translated into nearly 50 different languages — customers can see your shop in their own language, without you having to worry about creating alternate versions of it. Ecwid provides this performance by detecting visitors’ language mechanically according to their browser settings / IP address.
Competing products like Shopify And Bigcommerce are nevertheless to supply this type of performance — they force you to rely on third party apps, the creation of multiple shops or Google Translate to provide different language versions of your store, which can be less than ideal. So a definite triumph for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimization (SEO) in Ecwid is a fairly straightforward affair. You can edit the title of your page and its meta description; the applicable fields are pre-populated for you automatically, however you can tweak them to match your search engine optimization objectives.
So Far as I could tell But you can’t manually change the URL of a product — you have to make do with the one which Ecwid generates for you. This is not ideal because keywords in URLs are used by some search engines to categorise content through indexing.
However, The URLs which are automatically generated by Ecwid comprise the title you have given to your own product – so if you include some keywords on your product name (maybe not a bad idea anyway) that your URL will include them too. This functions as something of a workaround, but I’d prefer full control over URLs. Ecwid Sell On The Go
1 area where Ecwid doesn’t perform so Well on the SEO front involves AMP — accelerated mobile pages. As its name suggests, AMP pages load faster on mobile devices. This encourages people to remain longer on your webpage, thus increasing’live time’ –something which is considered by many search engine optimization experts believe to be rewarded with Google with preferential treatment in search results. Additionally, Google occasionally highlights AMP webpages in carousels in search results, giving AMP content an extra little boost.
Regrettably However — and unlike most competing products such as Bigcommerce or Shopify, you can not create AMP variations of your goods using Ecwid.
Importing and exporting data
Like many competing Products Ecwid permits you to import and export your data in CSV format.
The Export option permits you to export merchandise data, orders and clients (again, in CSV format) and ensures that should you ever feel the need to migrate your shop to a different e-commerce platform, you should not have some significant difficulties doing so.
Utilizing Ecwid with other programs
Ecwid and Twitter
WordPress does not Provided any e-commerce performance from the box, so anybody wishing to sell on the platform will need a third-party solution like Ecwid. There’s an Ecwid plugin available, therefore adding an Ecwid shop to your WordPress site is very straightforward — you can get up and running with a couple clicks.
You simply sign up for an Ecwid accounts and then install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly good e-commerce attributes, but the number of payment gateway options is quite limited — you need to utilize Stripe or Paypal. (And using Stripe only functions if you are selling products from particular countries). The other principal issue with the built-in Squarespace marketing tools is they don’t facilitate dropshipping, and full export of products isn’t currently possible.
Integrating Ecwid with Squarespace permits you to bypass these constraints, and adding it into some Squarespace site is quite easy: it’s a simple matter of including a code block to a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping option for Wix users, so again Ecwid can offer a good workaround. A committed app is offered by Ecwid to allow you integrate the item onto a Wix shop easily.
Programs and plugins
Ecwid provides a fairly Limited number integrations with other apps that are well-known. Integrations do exist together with key services Mailchimp, Xero and Freshbooks; but to be fair the assortment of integrations could be extensive — competing goods like Shopify provide a much wider range of apps. Notable omissions in the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
The Image is better in regards to CMS plugins: All these are available for WordPress, Wix and Joomla, allowing to you set up Ecwid on one of these platforms quite easily. Ecwid Sell On The Go
Interface and ease of use
Ecwid’s Interface is rather easy to use. Like many similar online shop builders, you get a vertical menu on the left which allows you to access key functionality, and the place on the right is used to edit or display associated products, website reports and content.
As with any e-commerce tool, you will have to Spend a reasonable amount of time getting your head about producing catalogues and product variants, establishing shipping prices and so on…but there isn’t anything that should represent also much of a learning curve.
Things are aided by an ‘onboarding checklist’ that’s supplied to you when you log in for the very first time.
If You are stuck nonetheless, you can always get in contact with Ecwid’s support staff — more on that later — or, even if you are on a’Business’ or’Unlimited’, you can make the most of the included customization support (you get 2 hours and 12 hours customization time from Ecwidon these programs ).
Ecwid and GDPR
I am not a Lawyer, so please note the below observations should not be interpreted as legal advice, but I’m going to do my best to spell out a number of the major GDPR issues facing Ecwid users below.
With the introduction of That the EU’s new GDPR laws, there are many legal steps that site owners now need to take to ensure that they are adequately protecting EU clients’ and visitors’ privacy. There are serious financial penalties for not doing so (to the point where it’s usually a great idea to consult an attorney on what to do); and even when your business is not based in the EU, then you still need to comply with the regulations where any site visits in the EU are worried.
Based on my Understanding of the key GDPR rules, the main priorities for prospective Ecwid store owners would be to:
· Provide adequate privacy and cookie cutter notices
· Process and store data securely
· Get explicit permission from those registering to mailing lists it is okay to send them e-newsletters
· Provide a way to opt in or revoke permission to use of non-essential cookies on a site (and also to log that approval ).
There does not Appear to be Whatever stops you meeting the first few requirements readily enough with Ecwid, though you will need to devote time and possibly money generating adequate notices and crafting information capture forms so they are GDPR compliant.
Where things get Complex with Ecwid is your fourth requirement — cookie consent. To Guarantee GDPR compliance, You Have to display a cookie cutter banner to your customers which
· Allows them to select which cookies they would like to conduct BEFORE those biscuits are conducted (i.e., to give’prior consent’)
· Logs their consent to run biscuits Ecwid Sell On The Go
· Enables them to revoke approval at a later point
So for Instance, If you Use a Facebook Advertising cookie in conjunction with your Ecwid shop, you will be breaking GDPR legislation unless you’ve got a banner in place which does all of the above.
Now, out of the box at Least there isn’t a means to take care of the cookie approval issue with Ecwid. Nor is there a decent program accessible from the Ecwid app shop (the only alternative on front I can locate, the’EU cookie banner’, doesn’t appear to supply the necessary functionality — even though costing $1.99 per month to utilize ).
It Seems to me that the only option available to Ecwid users is to use a specialist product such as CookiePro, which will provide all the necessary functionality to generate cookie approval fully GDPR compliant. Despite being a strong product nonetheless, Cookiepro does need quite a great deal of configuration and you’ll want to put quite a lot of time aside to set this up.
Installation and Layout
I really enjoy The simple fact that you can run a web site without paying for anything. This makes the setup process that much simpler, because you simply have to punch in your email and make a password to go straight to the backend interface.
The system has Wizards for each platform that you want to place your shop on. If you have a WordPress site, just walk through three steps to get up and running. You can even click on choices like Facebook and Joomla, based on where you would like to sell.
The backend Design is flawless, because it walks you through every website creation and integration measure with a few fine text and photos. As soon as you obtain your store implemented on a website or societal page it looks fairly sleek.
The design Depends somewhat on the subject you have on your site, however as you can see below, it shows photos well and looks clean and simple to navigate. I especially enjoy the Shopping Bag area, which is prominent and easy to find for customers when they wish to checkout.
Although many Websites will be cellular friendly, its nice knowing that Ecwid includes a native shopping program for both iOS and Android. Merchants now get a native shopping application for iOS and Android.
This means you Can mange your store and sell on the go, while also giving your customers an opportunity to get products from the mobile interface.
The closing Design item that makes sense to mention is the vocabulary tool. Since running an internet store generally requires one to reach out to people from all over the planet, you are bound to stumble upon some clients who would like to read product webpages and other content in their native language. Ecwid supports 45 languages, so when a user wants to translate from English into Spanish, that is not a problem at all.
The Ecwid App Economy
Having the Opportunity to install applications is a sure fire way to scaling up your ecommerce website in a reasonable manner. Ecwid includes a location known as the Ecwid App Market. It offers 65 applications, helping merchants extend their store functionality readily. Ecwid Sell On The Go
Some of the apps Can help you out with rating and reviews, rewards programs, automated ad tools, analytics, customized design topics and more.
SEO and Marketing
Ecwid is a Third party solution to your current site, so you’d normally need to employ additional SEO and marketing tools to truly get out the word. Nevertheless, Ecwid provides quality SEO features to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid shops are indexed by Google without any extra effort. It gets even better with WordPress websites, as you gain access to additional search engine optimization plugins and also the default search engine functionality on the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as simple as they come, since it doesn’t seem to include any of the unnecessary bells and whistles you might find on other ecommerce platforms.
Each step is Concise and clear, so that you can just go in there and sort in a product name, price and picture then save the merchandise for afterwards. Obviously you could always open up the More Powerful Options, however they separate these for when you’re ready to get started ramping up your own store.
As an example of the inventory Rich direction toolset, you gain access to items like from stock merchandise monitoring, mobile device stock management, barcode scanning and more.
Ecwid provides A Chat With Sales feature that is one of my favorite ways to converse to companies. Simply send them a query and you are able to work on something else until they respond.
The company also Provides a powerful support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include telephone service, online chat service and email support, maintaining the response time brief and support quality .
In my mind, the Platform has everything you could want concerning support.
Payments and Security
It’s not necessarily Easy to locate an ecommerce platform which does not charge transaction fees, but that’s exactly what you get with Ecwid. They never control any sort of transaction fee with any of the programs they offer, making it desirable for any store that’s trying to keep down costs and also to improve margins.
Remember that Ecwid is not a payment processor, which means you’ve got to set up something such as PayPal or Stripe to process all of the transactions that come through your website. It is pretty easy to employ these systems, because Ecwid incorporates with over 40 international payment choices. However, each one of these processors have their particular trade fees so you need to get ready for these.
It is quite Evident that Ecwid takes safety seriously, because the provider is a PCI DSS Level 1 accredited supplier. The business also claims that each transaction that includes sensitive information is transferred via a secure HTTPS channel. Ecwid Sell On The Go
Imagine if you Would love to accumulate both online and offline payments? Perhaps you’d prefer a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your performance into both an offline and online system.
Benefits and cons of utilizing Ecwid
· Ecwid signifies a really simple way to add e-commerce to some present website.
· Point-of-sale performance is available, and there are quite a few ways to implement it.
· The product is cheap compared to other alternatives.
· It supports multi-language versions of your store.
· The shop designs are responsive.
· Plugins / apps are available for major platforms (such as WordPress, Drupal and Wix).
· It permits users of website building products that don’t facilitate dropshipping to begin doing so (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a good stopgap measure for retailers who need a store fast, but have yet to develop a full website to add the Ecwid widget to.
· The free Ecwid plan is not time-limited, includes service, and is rather generous in terms of attributes.
· The Paypal Here POS system is limited to the US and UK.
· The Paypal Here POS process is limited to iOS users.
· Phone support is only available on the more expensive plans.
· There’s a restricted number of apps / integrations available from the Ecwid App shop.
· You can not alter merchandise URLs, which can be slightly annoying from an SEO perspective.
· You can’t create AMP variations of merchandise pages using Ecwid.
· Making Ecwid GDPR-compliant (with regard to obtaining cookie consent) sounds hard.
· The free version doesn’t let you get any of the search engine optimization tools.
Ecwid comes With four plans, one of which is completely free. They promote the free program like crazy, and mention that many other platforms drag you into a free trial, even where you will finally have to pay.
This is where Ecwid stands outside, and you’ll be able to see that the other payment programs are rather reasonably priced.
The Free plan Allows you to sell 10 products, while the Venture program ups that depend to 100 products and you get things like an iPhone direction program. The Business program goes up to 2500 products for a superb price and you get live chat service. Priority support comes alongside the Unlimited plan and you might also market an unlimited number of merchandise.
Ecwid is one of The cheapest solutions available on the market. You may see that it’s actually more affordable than a lot of the other platforms we’ve reviewed previously, so if you’re looking for value, this might be the perfect plugin for you.
In short, I’m Starting to believe that Ecwid is one of the greatest ways to market online, provided that you implement the best ways to enhance your earnings online too. Ecwid is a slick system, with superb simple implementation measures, making it ideal for your small business crowd. Ecwid Sell On The Go