Intro Ecwid Shipstation
Have you ever Wondered if you’re using the ideal ecommerce platform for sale online? Can you occasionally stumble upon a new service that’s more practical and cheaper than what you’re using today? Starting a small business is all about keeping your costs low, and locating an ecommerce platform to assist you with half the battle. Unfortunately, when you run a small company site it often becomes tricky once you would like to bring on a new ecommerce platform or perhaps just alter your site at all. Read our Ecwid review to find out more about this solution. Ecwid Shipstation
Many options Intentionally create a closed system, which is tedious to maneuver away from as soon as you get started. But with a stage named Ecwid, you do not need to be concerned about it. In fact, the whole goal of the business, which began in 2009, would be to quickly and inexpensively make an internet store system in your present websites.
You don’t have To create a completely different website. Just apply Ecwid on any stage, CMS or social networking (in five minutes) and you’re all set.
This raised my Attention, since I understand the struggles that come along with attempting to migrate websites, especially when it comes to ecommerce. So, I needed to put together a comprehensive review of the Ecwid system to find out if it’s worth the time.
How Many People Use Ecwid?
It is rather Remarkable what Ecwid has achieved since 2009, with over 1 million merchants getting signed up. What is even more cool is that the Ecwid retailers span over 175 different countries, showing that this is not just a platform for most people in the US or Europe. Even businesses in developing nations have a chance to get an online store heading, and you don’t even have to squander your prior website in case you have one.
The usership Continues to grow, particularly considering Ecwid is currently PCI DSS Level 1 accredited. If you’re not certain what this is, it’s pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your clients’ data is safe and protected.
Along with The overall merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 and also the 1 million is the fact you don’t require a WordPress site to implement Ecwid. So, the 20,000 simply refers to WordPress users using the plugin.
What is Ecwid, and how can this function?
Ecwid is a hosted Solution for building an internet store. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to construct a fresh site with e-commerce functionality, Ecwid is targeted more towards people who already have a site and simply want to add an online store for this.
Much like other E-commerce programs, Ecwid allows you to set up’catalogs’ of all products, and add photos, pricing, weight etc. . each. You can define shipping rates, accept credit card payments and so on — all the crucial stuff that you would expect to be able to do using an e-commerce solution.
However it differs Apart from competing products such as Shopify, Volusion, Squarespace and Bigcommerce since it is not really designed to allow you to create a fully-featured, standalone e-commerce website; instead, it’s designed to allow you add an internet store to an present online presence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Website’, which does let you create a one-page standalone offering. We’ll talk via this in more depth later on in the review.) Ecwid Shipstation
The Product works by providing you a widget which gets placed on other websites — hence the title Ecwid: it is short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add into an present site or societal media profile, and your shop is displayed wherever you’ve added this code.
Ecwid makes Strides in the market by catering to companies that don’t want to begin a brand-new website. The primary attribute is that you can choose your old website and immediately incorporate the Ecwid system within a few minutes.
You can also Mirror the machine onto various other websites if you anticipate selling elsewhere on the web. Handle all these sites from one place instead of switching between multiple dashboards.
Another pleasant Attribute is the syncing between multiple devices. Sell on-the-go with your smartphone. This usually means that you can visit a tradeshow to make a number of sales and all of these earnings are represented on the back part of your site.
The system is Also designed to integrate well with social networks, and that means you can sell your things on Facebook if needed. One part of Ecwid that we especially enjoy is the shipping facet. With real-time shipping integrations you always know what is going on with your orders and at which they are being sent to.
What other trendy Things are included with Ecwid?
It runs on a super quick framework
It comes with an address book to get customers and clients
The system has over 43 translations for selling around the world
You receive a Lot of promotional tools like coupons, discounts, and bulk pricing and much more
Produce your personalized email alerts
Utilize the automatic tax solution (automatic taxation rates at checkout, tax reporting and submitting )
Thank you To Ecwid’s point-of-sale (POS) functionality, you can use your Ecwid shop to sell not just online but in bodily places too — in stores, market stalls, at theatres and so forth.
With Ecwid’s POS Performance, irrespective of whether or not a customer purchases a product in store, online, in their phone or through Facebook, everything remains in sync – i.e., the merchant’s catalogue, inventory and client / trade information.
There’s a few ways you can take advantage of this feature: the simplest is likely to use’Paypal Here.’ This involves downloading the Ecwid iOS program from the Apple’s App store, linking it to the Paypal Here service, and then taking payments using a cell card reader (pictured above).
You have two options when it comes to POS Hardware and Paypal Here: you can either buy a chip and swipe reader (for $24.99) or a processor and also tap reader (for $79.99). Both can be arranged straight from Ecwid.
There’s a couple of Things worth noting the Paypal Here integration: it’s only available to merchants in america and UK. Secondly, it’s not yet available on Android devices. (On their site, Ecwid state it’ll be available shortly — but they’ve been saying that for quite a while now). Ecwid Shipstation
If you’re based outside That the US / UK, or need to utilize another mobile device kind, the fantastic news is that Ecwid also works with the Vend, Clover, NCR Silver and Square POS systems. These all ease utilizing a larger range of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers pill racks etc.) and are usable in more countries.
Although you could avail Of this Paypal Here POS option on all paid-for programs, you’ll want to be on the priciest’Unlimited’ program if you would like to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning that they will display properly across devices — desktopcomputer, tablet and cellular. In an era where smartphone web surfing is eclipsing desktop surfing, this is vital.
Unlike many similar Goods, Ecwid provides a totally free plan.
Granted, it is a fairly Standard plan, where attributes such as discount vouchers and service are not accessible, and it only allows you to sell up to ten products in two classes — but this may actually be sufficient for some customers, and using it is a good way to try the system out.
However, A key point to notice about the free plan is that it isn’t good from an search engine optimization point of view — you have to be on a paid program to make certain your product pages speak to hunt engines accurately (more on SEO below).
Ecwid is forward of the Pack in that its storefronts can be mechanically translated into nearly 50 different languages — clients can see your store in their own language, without you having to worry about producing alternate versions of it. Ecwid provides this performance by discovering visitors’ language automatically according to their browser settings / IP address.
Competing products such as Shopify And Bigcommerce are yet to supply this type of performance — they force you to rely on third party apps, the production of multiple stores or Google Translate to supply different language variations of your shop, which is less than ideal. So a definite triumph for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimization (SEO) in Ecwid is a pretty straightforward affair. You can edit the title of your page and its meta description; the applicable fields are pre-populated for you automatically, but you can tweak them to suit your SEO objectives.
As far as I can tell But you can not manually change the URL of a product — you need to make do with the one that Ecwid creates for you. This isn’t perfect because key words in URLs are used by some search engines to categorise content through indexing.
But, The URLs which are automatically generated by Ecwid comprise the name you have given to your product – so if you include some keywords on your product title (not a bad idea anyhow ) that your URL will include them too. This functions as a tool of a workaround, but I’d prefer full control over URLs. Ecwid Shipstation
One area where Ecwid doesn’t perform quite so Well on the SEO front entails AMP — accelerated mobile pages. As its name implies, AMP pages load quicker on mobile devices. This encourages people to stay longer on your page, thus increasing’live time’ –something which is considered by many SEO experts believe to be rewarded with Google with preferential treatment in search results. Additionally, Google occasionally highlights AMP webpages in carousels in search results, providing AMP articles an extra little boost.
Regrettably However — and unlike most rival products like Bigcommerce or even Shopify, you can’t produce AMP versions of your goods using Ecwid.
Importing and exporting information
Like many competing Goods Ecwid allows you to import and export your data in CSV format.
The Export option allows you to export merchandise information, orders and clients (again, in CSV format) and means that should you ever feel the need to migrate your store to a different e-commerce platform, then you shouldn’t have any major difficulties doing so.
Utilizing Ecwid with other programs
Ecwid and WordPress
WordPress does not Provided any e-commerce functionality out of this box, so anyone wishing to market on the stage will require a third-party solution like Ecwid. There’s an Ecwid plugin available, therefore adding an Ecwid store to your WordPress site is very simple — you can get up and running with a few clicks.
You just sign up for an Ecwid account and install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly excellent e-commerce features, but the amount of payment gateway options is very limited — you have to use Stripe or Paypal. (And with Stripe only functions if you’re selling products from certain countries). Another principal issue with the built-in Squarespace selling software is that they don’t facilitate dropshipping, and complete export of merchandise is not currently possible.
Integrating Ecwid with Squarespace allows you to bypass these constraints, and adding it into some Squarespace website is quite simple: it’s a simple matter of adding a code block to a webpage and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping option for Wix users, so again Ecwid can offer a good workaround. A committed app is provided by Ecwid to allow you incorporate the product on a Wix shop easily.
Programs and plugins
Ecwid provides a fairly Limited number integrations with other well-known apps. Integrations do exist together with key services Mailchimp, Xero and Freshbooks; but to be honest the assortment of integrations could be more extensive — competing products like Shopify offer a much wider range of programs. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming soon).
The Image is better when it comes to CMS plugins: All these are offered for WordPress, Wix and Joomla, enabling for you to set up Ecwid on one of these platforms very easily. Ecwid Shipstation
Interface and ease of use
Ecwid’s Interface is rather user friendly. Like many similar online shop builders, you get a vertical menu on the left which lets you access key performance, and the area on the right can be used to edit or display related products, website reports and content.
Much like any e-commerce tool, you will have to Spend a fair amount of time getting your head around creating catalogues and product variations, establishing shipping rates etc…but there is nothing here that should represent too much of a learning curve.
Matters are helped by an ‘onboarding checklist’ that is supplied to you when you log in for the first time.
If You are stuck nonetheless, you could always get in contact with Ecwid’s support team — more on this later — or, even if you’re on a’Business’ or’Unlimited’, you can take advantage of this included customization service (you get 2 hours and 12 hours personalization time from Ecwidon these programs ).
Ecwid and GDPR
I am not a Lawyer, so please be aware that the below observations shouldn’t be interpreted as legal information, but I’m planning to do my very best to spell out a number of the major GDPR problems facing Ecwid consumers below.
With the introduction of The EU’s new GDPR laws, there are many legal measures that site owners now should take to ensure they are adequately protecting EU customers’ and visitors’ privacy. There are serious financial penalties for doing so (to the point where it’s usually a good idea to speak with an attorney on what to do); and even if your business is not based in the EU, then you still will need to obey the regulations where any website visits from the EU are concerned.
Based on my Understanding of the crucial GDPR rules, the main priorities for potential Ecwid shop owners would be to:
· Provide sufficient privacy and cookie notices
· Process and store information securely
· Get explicit consent from people signing up to mailing lists it is fine to send them e-newsletters
· Provide a means to opt in or revoke permission to use of non-essential cookies on a site (and also to log that approval ).
There does not Appear to be Anything that stops you meeting the first few requirements readily enough with Ecwid, though you will have to devote time and potentially money generating adequate notices and crafting data capture forms so that they are GDPR compliant.
Where things get Complicated with Ecwid is the fourth requirement — cookie consent. To ensure GDPR compliance, You Have to display a cookie cutter banner to your visitors which
· Allows them to choose which cookies they would like to conduct BEFORE those biscuits are run (i.e., to provide’prior consent’)
· Logs their approval to conduct cookies Ecwid Shipstation
· Allows them to revoke consent at a later stage
So for example, if you Use a Facebook Advertising cookie in combination with your Ecwid store, you’ll be breaking GDPR laws unless you have a banner set up which does all the above.
Now, out of the box at There isn’t a way to deal with the cookie consent issue with Ecwid. Nor is there a decent app available from the Ecwid app store (the only alternative on front that I can find, the’EU cookie banner’, does not appear to supply the necessary functionality — despite costing $1.99 a month to use).
It Seems to me that the only option available to Ecwid consumers would be to use a professional product like CookiePro, which does provide all the necessary performance to generate cookie approval fully GDPR compliant. Despite being a strong product nonetheless, Cookiepro does require quite a great deal of configuration and you’ll want to set quite a great deal of time apart to set this up.
Installation and Design
I Truly enjoy The simple fact that you can run a website without paying anything. This makes the installation process that much simpler, since you just need to punch in your email and create a password to go straight to the backend port.
The system has Wizards for each platform that you would like to set your shop on. In case you have a WordPress site, simply walk through three steps to get up and running. You could also click on options like Facebook and Joomla, based on where you want to market.
The backend Design is flawless, because it walks you through each website creation and integration measure with a few fine text and photos. As soon as you get your store implemented on a site or social page it looks fairly sleek.
The layout Depends upon the subject you have on your site, but as you can see below, it displays photos well and appears clean and simple to navigate. I particularly enjoy the Shopping Bag area, which can be prominent and easy to locate for customers when they wish to market.
Though many Websites will be cellular friendly, it;s nice understanding that Ecwid includes a native shopping program for both iOS and Android. Merchants now receive a native shopping application for iOS and Android.
This means you Can mange your shop and market on the go, while also giving your clients an opportunity to get products from the cell interface.
The final Design thing that makes sense to mention is your vocabulary instrument. Since conducting an online store generally requires you to attain out to people from all over the planet, you’re bound to stumble upon a few customers who’d like to read product webpages and other content in their native tongue. Ecwid supports 45 languages, so if a user wants to translate from English into Spanish, that is no problem in any respect.
The Ecwid Program Market
Having the Chance to put in software is a sure fire way to scaling your ecommerce website in a reasonable manner. Ecwid includes a place known as the Ecwid App Market. It offers 65 applications, helping retailers extend their shop functionality easily. Ecwid Shipstation
A Few of the programs Will give you a hand with reviews and rating, rewards programs, automated advertising tools, analytics, customized design topics and more.
SEO and Marketing
Ecwid is a Third party solution to your current website, so you’d typically have to implement additional SEO and marketing tools to truly get the word out. That said, Ecwid supplies quality SEO features to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, so all Ecwid stores are indexed by Google without any excess work. It gets even better with WordPress websites, since you acquire access to additional search engine optimization plugins and also the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as straightforward as they come, since it doesn’t appear to include any of those unnecessary bells and whistles you might find on other e commerce platforms.
Each measure is Clear and concise, so you can just go in there and type in a product name, price and image then save the merchandise for afterwards. Obviously you can always open the Powerful Options, however they different these for if you’re all set to get started ramping up your store.
As an example of the inventory Rich direction toolset, you obtain access to things like out of stock merchandise tracking, mobile device stock management, barcode scanning and more.
Ecwid offers A Chat With Sales attribute which is always one of my favourite ways to talk to companies. Only send them a query and you can work on something else until they respond.
The Business also Provides a powerful support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include phone support, online chat support and email support, keeping the response time brief and support quality .
In my eyes, the Platform has all you might want concerning support.
Payments and Security
It is not necessarily Simple to locate an ecommerce platform that doesn’t charge transaction fees, but that’s exactly what you get with Ecwid. They never charge any sort of trade fee with any of the plans they provide, which makes it desirable for any shop that is hoping to keep down costs and also to improve margins.
Keep in mind that Ecwid isn’t a payment processor, so you’ve got to setup something such as PayPal or Stripe to process all of the trades that come through your site. It’s pretty easy to implement one of these systems, since Ecwid integrates with over 40 global payment choices. However, each one of these processors have their own transaction fees so that you have to prepare for these.
It’s rather Evident that Ecwid takes security seriously, because the company is a PCI DSS Level 1 accredited service provider. The company also claims that every transaction that includes sensitive information is transferred through a secure HTTPS channel. Ecwid Shipstation
Imagine if you Would like to accumulate both online and offline payments? Perhaps you’d prefer a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your performance into both an offline and online system.
Advantages and cons of using Ecwid
· Ecwid represents a very simple way to add e-commerce to any existing website.
· Point-of-sale functionality can be obtained, and there are quite a few strategies to implement it.
· The item is cheap by comparison to other alternatives.
· It supports multi-language versions of your shop.
· The store designs are responsive.
· Plugins / apps are available for major platforms (such as WordPress, Drupal and Wix).
· It permits users of website building products which don’t facilitate dropshipping to start doing so (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter website’ option is a good stopgap measure for retailers who want a store fast, but have yet to develop a complete site in order to bring the Ecwid widget to.
· The free Ecwid program is not time-limited, includes service, and is rather generous concerning attributes.
· The Paypal This POS system is Limited to the US and UK.
· The Paypal Here POS process is limited to iOS users.
· Telephone support is only available on the more expensive plans.
· There is a limited number of apps / integrations offered from the Ecwid App shop.
· You can not change merchandise URLs, which is slightly annoying from an SEO perspective.
· You can’t create AMP versions of merchandise pages using Ecwid.
· Making Ecwid GDPR-compliant (with regard to obtaining cookie approval ) sounds difficult.
· The free version will not allow you to access any of the search engine optimization tools.
Ecwid comes With four plans, among which is completely free. They promote the free program like mad, and mention that a number of different platforms drag you in free trial, where you may finally need to pay.
That is where Ecwid stands outside, and you can see the other payment programs are fairly reasonably priced.
The Free plan Lets you sell 10 products, whereas the Venture plan ups that depend to 100 products and you get items like an iPhone management program. The company plan goes up to 2500 products for a superb price and you get live chat support. Priority support comes along with the Unlimited plan and you can also sell an unlimited number of products.
Ecwid is one of The cheapest solutions available on the market. You may see that it’s actually more affordable than a lot of the other programs we’ve reviewed in the past, so if you’re looking for value, this could be the right plugin for you.
In short, I’m Starting to believe that Ecwid is one of the greatest ways to sell online, as long as you employ the best methods to enhance your sales online too. Ecwid is a slick system, with super easy implementation steps, making it ideal for the small business crowd. Ecwid Shipstation