Background Ecwid Shopping Bag
Have you ever Wondered if you are using the ideal ecommerce platform for selling online? Do you sometimes stumble upon a new service that’s more practical and cheaper than what you’re using now? Starting a small business is all about keeping your prices low, and finding an ecommerce platform that will assist you with half the battle. Unfortunately, when you operate a small company website it often becomes tricky once you would like to attract on a brand new ecommerce platform or perhaps just modify your site at all. Read our Ecwid review to find out more about this option. Ecwid Shopping Bag
Many solutions Intentionally create a closed system, which is tedious to move away from as soon as you begin. But with a stage named Ecwid, you do not need to be concerned about this. Actually, the entire aim of the business, which began in 2009, would be to quickly and quickly make an online store system in your present websites.
You do not have To make a completely different site. Just apply Ecwid on any platform, CMS or social networking (in five minutes) and you are all set.
This increased my Attention, since I understand the struggles that come along with attempting to migrate websites, especially when it comes to ecommerce. So, I needed to gather a comprehensive review of this Ecwid system to see if it is worth the time.
How Many Men and Women Use Ecwid?
It’s rather Impressive what Ecwid has done since 2009, with more than 1 million retailers getting signed up. What is even more cool is that the Ecwid retailers span over 175 different countries, demonstrating that this isn’t only a platform for people in the united states or Europe. Even businesses in developing nations have a chance to find an internet store heading, and you do not have to squander your previous site if you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 accredited. If you’re not sure what this is, it is pretty much the gold standard for security in the ecommerce world. You can rest easy knowing you and your clients’ information is safe and protected.
Along with The overall merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The difference between that 20,000 along with the 1 million is the simple fact that you don’t need a WordPress site to implement Ecwid. So, the 20,000 simply identifies WordPress users using the plugin.
What is Ecwid, and how can this work?
Ecwid is a hosted Alternative for building an internet store. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to construct a new site with e-commerce functionality, Ecwid is targeted more towards people who already have a website and simply want to add an internet store to it.
Much like other E-commerce programs, Ecwid lets you set up’catalogs’ of goods, and add photographs, pricing, weight etc. . each. You can define shipping prices, accept credit card payments and so on — all of the crucial things that you’d expect to be able to perform with an e-commerce solution.
However it differs Significantly from competing products such as Shopify, Volusion, Squarespace and Bigcommerce in that it isn’t actually designed to let you create a fully-featured, standalone e-commerce site; rather, it is designed to allow you add an internet store to an existing online presence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Website’, that does allow you create a one-page standalone offering. We are going to talk via this in more detail later on in the review.) Ecwid Shopping Bag
The Product operates by giving you a widget which gets placed on other websites — hence the name Ecwid: it’s short for’E-commerce Widget’. You receive a few lines of HTML code (the widget) to add to an present website or societal networking profile, and your store is displayed wherever you’ve added this code.
Ecwid makes Strides in the market by catering to businesses which don’t want to start a brand new website. The primary attribute is that you can take your old site and quickly incorporate the Ecwid system inside a couple of minutes.
You can also Mirror the machine onto various other websites if you anticipate selling elsewhere online. Handle all of these websites from one location rather than switching between multiple dashboards.
Another nice Feature is that the syncing between multiple devices. Sell on-the-go together with your smartphone. This means that you can visit a tradeshow to make a few sales and each one of these sales are reflected on the backend of your site.
The system is Also designed to integrate nicely with social networks, so that you can sell your things on Facebook if desired. One part of Ecwid we particularly enjoy is the delivery aspect. With real time shipping integrations you constantly know what is going on with your requests and where they are being sent to.
What other cool Things are comprised with Ecwid?
It runs on a super quick frame
It comes with an address book to get customers and customers
The system has over 43 translations for sale around the planet
You get lots of promotional tools like vouchers, discounts, and bulk pricing and more
Produce your personalized email alerts
Utilize the automated tax alternative (automatic taxation rates at checkout, tax reporting and submitting )
Thanks Into Ecwid’s point-of-sale (POS) performance, you may use your Ecwid store to sell not only online but in physical locations too — in stores, market stalls, at concerts and so forth.
Together with Ecwid’s POS Performance, regardless of if a customer buys a product in shop, online, on their telephone or via Facebook, everything stays in sync – i.e., the retailer’s catalogue, inventory and client / transaction info.
There is a few ways you can use this attribute: the simplest is probably to use’Paypal Here.’ This involves downloading the Ecwid iOS program from the Apple’s App store, connecting it to the Paypal Here support, then taking payments utilizing a mobile card reader (pictured above).
You’ve got two choices when it comes to POS Hardware and Paypal This: you can either buy a chip and swipe reader (for $24.99) or a chip and tap reader (for $79.99). Both can be ordered direct from Ecwid.
There’s a few Things worth noting the Paypal Here integration: first, it’s only available to merchants in the US and UK. Second, it’s not yet available on Android apparatus. (On their website, Ecwid say it will be available soon — but they’ve been saying that for quite a while now). Ecwid Shopping Bag
If you’re based outside The US / UK, or want to utilize another mobile device kind, the good thing is that Ecwid also works with all the Vend, Clover, NCR Silver and Square POS systems. These all facilitate using a wider range of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers tablet stands etc.) and are usable in more nations.
Although you can avail Of the Paypal Here POS choice on most of paid-for plans, you will need to be to the priciest’Unlimited’ plan if you want to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning they will display correctly across apparatus — desktop, tablet and cellular. In an era where smartphone web surfing is eclipsing desktop surfing, this is vital.
Unlike many similar Goods, Ecwid offers a completely free program.
Granted, it’s a fairly Standard plan, where attributes like discount vouchers and service are not accessible, and it merely allows you to sell up to 10 products in 2 classes — but this could really be adequate for some users, and using it’s a good way to try the system out.
But, A vital point to note about the free plan is that it is not great from an SEO point of view — you need to be on a paid plan to ensure your product pages talk to hunt engines correctly (more on SEO below).
Ecwid is ahead of the Pack because its storefronts can be mechanically translated into nearly 50 distinct languages — customers can see your store in their own language, without you needing to worry about creating alternate versions of it. Ecwid provides this functionality by detecting visitors’ language mechanically according to their browser preferences / IP address.
Competing products such as Shopify And Bigcommerce are nevertheless to supply this sort of performance — that they force you to rely on third party programs, the creation of multiple stores or Google Translate to supply different language versions of your shop, which can be less than ideal. So a definite win for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimisation (search engine optimization ) in Ecwid is a pretty straightforward affair. You can edit the name of your webpage and its meta description; the applicable fields are pre-populated for you automatically, but you can tweak them to suit your search engine optimization objectives.
So Far as I could tell However, you can not manually change the URL of a product — you have to make do with the one that Ecwid generates for you. This is not ideal because keywords in URLs are used by some search engines to categorise content through indexing.
But, The URLs which are automatically generated by Ecwid include the name you have given to your product – so in the event that you include some keywords on your product title (maybe not a bad idea anyway) that your URL will include them also. This serves as something of a workaround, but I’d prefer whole control over URLs. Ecwid Shopping Bag
1 area where Ecwid doesn’t perform so Well on the SEO front entails AMP — accelerated mobile pages. As the name suggests, AMP pages load faster on cellular devices. This encourages people to remain longer on your webpage, thus increasing’live time’ –something that’s considered by many search engine optimization experts believe to be rewarded with Google with preferential treatment in search results. Additionally, Google occasionally highlights AMP pages in carousels in search results, providing AMP content an extra little boost.
Unfortunately However — and unlike rival products like Bigcommerce or Shopify, you can’t create AMP variations of your goods using Ecwid.
Importing and exporting information
Like most competing Products Ecwid permits you to import and export your data in CSV format.
The Export option allows you to export product information, orders and clients (again, in CSV format) and means that should you ever feel the need to migrate your shop to a different e-commerce platform, you should not have any significant problems doing so.
Utilizing Ecwid with other platforms
Ecwid and Twitter
WordPress does not Supplied any e-commerce functionality from this box, so anybody wishing to sell on the stage will require a third-party solution like Ecwid. There’s an Ecwid plugin accessible, so adding an Ecwid shop to your WordPress site is very straightforward — you can get up and running with a few clicks.
You just sign up for an Ecwid account and then install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly good e-commerce features, but the number of payment gateway options is quite limited — you need to utilize Stripe or Paypal. (And with Stripe only works if you’re selling goods from certain countries). The other main issue with the built-in Squarespace marketing software is that they don’t facilitate dropshipping, and full export of merchandise is not currently possible.
Integrating Ecwid with Squarespace allows you to bypass these limitations, and adding it into some Squarespace site is very simple: it’s a simple matter of adding a code block to a page and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping choice for Wix users, therefore again Ecwid can provide a fantastic workaround. A committed program is provided by Ecwid to enable you integrate the product on a Wix shop easily.
Apps and plugins
Ecwid provides a fairly Limited number integrations with other apps that are well-known. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations may be more extensive — competing products like Shopify offer a much wider assortment of programs. Notable omissions from the Ecwid store include Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming soon).
The Image is better in regards to CMS plugins: All these are available for WordPress, Wix and Joomla, enabling to you install Ecwid on one of these platforms very easily. Ecwid Shopping Bag
Interface and ease of use
Ecwid’s Interface is rather easy to use. Like many similar online shop builders, you get a vertical menu on the left which lets you access key functionality, and the place on the right can be used to display or edit associated products, site reports and content.
Much like any e-commerce tool, you’ll need to Spend a fair amount of time getting your head around creating catalogues and product variations, establishing transport prices and so on…but there is nothing here that should represent also a lot of a learning curve.
Matters are aided by an ‘onboarding checklist’ that is provided to you once you log in for the first time.
If You are stuck nonetheless, you can always get in contact with Ecwid’s support team — more on that later — or, even if you’re on a’Business’ or’Unlimited’, you can make the most of the included customization service (you get 2 hours and 12 hours personalization time from Ecwidon these programs ).
Ecwid and GDPR
I’m not a Lawyer, so please note the below observations should not be interpreted as legal advice, but I am going to do my best to spell out a number of the major GDPR problems facing Ecwid consumers under.
With the introduction of The EU’s new GDPR laws, there are many legal steps that website owners now need to take to ensure that they are adequately protecting EU clients’ and visitors’ privacy. There are severe financial penalties for not doing this (to the point where it’s typically a good idea to speak with a lawyer on what to do); and even when your company is not based in the EU, you still will need to comply with the regulations where any site visits in the EU are worried.
Based on my Understanding of the key GDPR rules, the main priorities for prospective Ecwid store owners would be to:
· Provide sufficient privacy and cookie cutter notices
· Process and store information safely
· Get explicit permission from those signing up to mailing lists it is okay to send them e-newsletters
· Provide a way to opt in or revoke consent to use of non-essential biscuits onto a site (and to log that consent).
There does not Appear to be Anything that stops you fulfilling the first three requirements easily enough with Ecwid, although you will need to spend time and possibly money generating adequate notices and crafting information capture forms so that they are GDPR compliant.
Where things get Complex with Ecwid is your fourth requirement — cookie cutter consent. To Guarantee GDPR compliance, you need to display a cookie cutter banner to your visitors which
· Allows them to choose which cookies they would like to run BEFORE those biscuits are run (i.e., to give’prior permission’)
· Logs their consent to run biscuits Ecwid Shopping Bag
· Enables them to revoke approval at a later point
So for Instance, If you Utilize a Facebook Advertising cookie in combination with your Ecwid store, you will be breaking GDPR laws unless you have a banner in place which does all of the above.
Now, out of the box at There isn’t a means to deal with the cookie approval issue with Ecwid. Nor is there an adequate program accessible from the Ecwid app shop (the only alternative on this front I can locate, the’EU cookie banner’, doesn’t appear to provide the necessary functionality — despite costing $1.99 per month to use).
It Seems to me that the only alternative available to Ecwid users would be to use a professional product like CookiePro, which does supply all the necessary functionality to make cookie approval fully GDPR compliant. Despite being a strong product nonetheless, Cookiepro does require quite a great deal of configuration and you will need to put quite a lot of time apart to set it up.
Installation and Design
I Truly enjoy The fact which you’re able to run a web site without paying anything. This makes the setup process that much easier, since you just have to punch in your email and make a password to go right to the backend port.
The machine has Wizards for each platform that you want to set your store on. In case you have a WordPress site, simply walk through three steps to get up and running. You could also click on options like Facebook and Joomla, based on where you want to sell.
The backend Design is perfect, because it walks you through each website creation and integration measure with some fine photos and text. Once you get your shop implemented on a website or social page it looks fairly slick.
The design Depends upon the subject you have on your website, but as you can see below, it shows photos well and appears clean and easy to navigate. I especially enjoy the Shopping Bag place, which can be prominent and easy to locate for customers when they want to market.
Although many Websites are going to be cellular friendly, it;s fine understanding that Ecwid includes a native shopping program for both iOS and Android. Merchants now receive a native shopping application for iOS and Android.
This means you Can mange your shop and sell on the move, while also providing your clients a chance to get products from the cell interface.
The final Design thing which makes sense to mention is the language tool. Since conducting an online store generally requires you to attain out to individuals from all over the world, you are bound to stumble upon some customers who would like to read product pages and other content in their native language. Ecwid supports 45 languages, so when a user would like to translate from English to Spanish, that is no problem in any respect.
The Ecwid App Economy
Possessing the Chance to install software is a sure fire way to scaling up your ecommerce website in a fair manner. Ecwid has a place known as the Ecwid App Market. It offers 65 applications, helping retailers extend their shop performance easily. Ecwid Shopping Bag
Some of the programs Can help you out with rating and reviews, rewards programs, automatic ad tools, analytics, customized design topics and much more.
SEO and Marketing
Ecwid is a Third party remedy to your current site, so you’d typically have to employ additional SEO and marketing tools to truly get out the word. Nevertheless, Ecwid supplies quality SEO features to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid shops are indexed by Google with no extra work. It gets better with WordPress sites, as you acquire access to additional search engine optimization plugins as well as the default search engine functionality on the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as simple as they come, since it doesn’t appear to incorporate any of those unnecessary bells and whistles you may find on other e commerce platforms.
Each step is Clear and concise, so you may just go in there and type in a product name, price and image then save the product for later. Of course you can always open the More Powerful Options, however they different these for when you’re all set to get started ramping up your store.
As an example of the inventory Rich management toolset, you gain access to items like out of stock merchandise tracking, mobile device inventory management, barcode scanning and more.
Ecwid offers A Chat With Sales attribute that is always one of my favorite ways to talk to companies. Only send them a question and you are able to work on something else until they respond.
The Business also Provides a powerful support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include telephone service, online chat support and email support, maintaining the response time short and support quality high.
In my eyes, the Platform has everything you could want concerning support.
Payments and Safety
It’s not necessarily Easy to locate an ecommerce platform which does not charge transaction fees, but that is just what you get with Ecwid. They never charge any sort of transaction fee with any of the plans they offer, which makes it desirable for any shop that is hoping to keep costs down and also to improve margins.
Keep in mind that Ecwid isn’t a payment processor, which means you have to setup something such as PayPal or Stripe to process all of the transactions that come through your site. It’s rather simple to implement these systems, because Ecwid integrates with over 40 global payment choices. However, each of these processors have their particular transaction fees so you need to get ready for them.
It is rather Clear that Ecwid takes security seriously, because the company is a PCI DSS Level 1 certified service provider. The business also claims that each trade that includes sensitive information is transferred via a secure HTTPS channel. Ecwid Shopping Bag
What if you Would love to accumulate both offline and online payments? Perhaps you’d prefer a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your performance into both an offline and online system.
Benefits and cons of utilizing Ecwid
· Ecwid represents a very simple way to add e-commerce to any existing website.
· Point-of-sale performance can be obtained, and there are quite a few ways to implement it.
· The product is cheap compared to other solutions.
· It supports multi-language versions of your shop.
· The store designs are responsive.
· Plugins / apps are available for major platforms (like WordPress, Drupal and Wix).
· It allows users of website building products that don’t facilitate dropshipping to start doing so (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter site’ option is a good stopgap measure for merchants who want a store quickly, but have yet to develop a full site to bring the Ecwid widget to.
· The free Ecwid plan is not time-limited, includes support, and is rather generous concerning attributes.
· The Paypal Here POS system is limited to the US and UK.
· The Paypal This POS system is limited to iOS users.
· Telephone support is only available on the more expensive plans.
· There’s a limited number of apps / integrations offered from the Ecwid Program store.
· You can not alter product URLs, which is slightly annoying from an search engine optimization point of view.
· You can not create AMP variations of merchandise pages utilizing Ecwid.
· Creating Ecwid GDPR-compliant (with respect to obtaining cookie consent) seems difficult.
· The free version doesn’t let you access any of the SEO tools.
Ecwid comes With four plans, one of which is completely free. They promote the free plan like crazy, and mention that a number of different platforms drag you in free trial, even where you will eventually have to pay.
This is where Ecwid stands outside, and you’ll be able to see the other payment plans are fairly affordable.
The Free program Allows you to sell 10 products, whereas the Venture program ups that count to 100 products and you get things like an iPhone management program. The Business plan goes up to 2500 products for a superb price and you also get live chat support. Priority support comes along with the Unlimited plan and you might also market an unlimited amount of merchandise.
Ecwid is one of The most economical solutions on the market. You can see that it’s actually more affordable than a lot of the other programs we’ve reviewed in the past, so if you’re searching for value, this could be the right plugin for you.
In short, I am Starting to believe that Ecwid is among the greatest ways to sell online, as long as you employ the best methods to improve your earnings online too. Ecwid is a sleek system, with superb easy implementation measures, making it ideal for the small business audience. Ecwid Shopping Bag