Introduction Ecwid Shopping Cart Code
Have you ever Wondered if you’re using the ideal ecommerce platform for sale online? Can you occasionally stumble upon a new service that’s more functional and cheaper than what you’re using today? Starting a small business is all about keeping your prices low, and locating an ecommerce platform that will help you with that is half the battle. Unfortunately, when you operate a small business site it frequently becomes tricky once you would like to attract on a brand new ecommerce platform or even just alter your site whatsoever. Read our Ecwid review to find out more about this solution. Ecwid Shopping Cart Code
Many solutions Purposefully create a closed system, which is tedious to move away from once you get started. But with a platform named Ecwid, you do not need to worry about it. Actually, the entire goal of the business, which started in 2009, would be to quickly and quickly create an online store system in your present websites.
You do not have To create a whole new site. Just implement Ecwid on any stage, CMS or social networking (in five minutes) and you’re good to go.
This increased my Attention, since I know the struggles that come along with attempting to migrate sites, particularly in regards to ecommerce. So, I wanted to gather an in-depth review of the Ecwid system to find out if it is worth the time.
How Many Men and Women Use Ecwid?
It is quite Impressive what Ecwid has achieved since 2009, with over 1 million merchants getting signed up. What is even more cool is that the Ecwid retailers span over 175 distinct countries, showing that this isn’t just a platform for people in the US or Europe. Even businesses in developing nations have a opportunity to find an internet store going, and you don’t even have to trash your previous site if you have one.
The usership Continues to grow, especially considering Ecwid is currently PCI DSS Level 1 accredited. If you’re not certain what this is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing you and your customers’ data is safe and secure.
Along with The overall merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The gap between that 20,000 along with also the 1 million is the fact you don’t require a WordPress site in order to implement Ecwid. So, the 20,000 simply refers to WordPress users with the plugin.
What is Ecwid, and how does this function?
Ecwid is a hosted Alternative for building an internet store. Unlike competing products such as Shopify, Bigcommerce and Volusion, which allow you to construct a new site with e-commerce performance, Ecwid is geared more towards people who currently have a site and simply want to add an online store to it.
Much like other E-commerce programs, Ecwid lets you install’catalogs’ of all goods, and add photographs, pricing, weight etc. . each. You are able to specify shipping prices, accept credit card payments and so on — all the crucial stuff that you’d expect to be able to do using an e-commerce alternative.
However it differs Apart from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it is not really designed to allow you to create a fully-featured, standalone e-commerce website; instead, it is intended to allow you add an internet store to an existing online presence.
(That said, Ecwid have Recently added some new functionality, called’Starter Website’, which does allow you create a one-page standalone offering. We are going to chat through this in more detail later on in the review.) Ecwid Shopping Cart Code
The Product operates by giving you a widget that gets put on other sites — hence the title Ecwid: it is short for’E-commerce Widget’. You get a few lines of HTML code (the widget) to add into an existing website or social networking profile, and your store is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to companies that don’t want to begin a brand-new website. The primary attribute is that you can take your old website and quickly incorporate the Ecwid system inside a few minutes.
You can also Mirror the machine onto various other websites if you plan on selling elsewhere on the web. Handle all these sites from 1 location rather than switching between multiple dashboards.
Another pleasant Feature is that the syncing between multiple devices. Sell on-the-go with your smartphone. This means you could visit a tradeshow to make a few sales and all of these sales are reflected on the back part of your site.
The system is Also designed to integrate nicely with social networks, so you may sell your things on Facebook if needed. 1 part of Ecwid that we especially enjoy is the delivery facet. With real-time shipping integrations you always know what’s happening with your orders and where they are being shipped to.
What other trendy Things are comprised with Ecwid?
It runs on a super fast frame
It comes with an address book to get customers and clients
The system has over 43 translations for sale round the planet
You get a Lot of promotional tools like vouchers, discounts, bulk pricing and much more
Create your own customized email notifications
Use the automatic tax solution (automatic taxation charges at checkout, tax reporting and submitting )
Thanks To Ecwid’s point-of-sale (POS) functionality, you may use your Ecwid shop to market not only online but in bodily locations too — in stores, market stalls, in theatres and so forth.
Together with Ecwid’s POS Performance, irrespective of if or not a customer buys a product in store, online, in their telephone or through Facebook, everything stays in sync – i.e., the retailer’s catalogue, inventory and client / trade info.
There’s a couple of ways that you can take advantage of this feature: the easiest is likely to use’Paypal Here.’ This entails downloading the Ecwid iOS program from the Apple’s App shop, linking it to the Paypal Here service, and then taking payments utilizing a mobile card reader (pictured above).
You’ve got two choices when it comes to POS Hardware and Paypal Here: you can buy a processor and swipe reader (for $24.99) or a chip and also tap reader (for $79.99). Both can be ordered straight from Ecwid.
There’s a few Things worth noting the Paypal Here integration: it’s only available to retailers in america and UK. Second, it is not yet available on Android apparatus. (On their website, Ecwid state it’ll be available soon — but they’ve been saying that for quite a while now). Ecwid Shopping Cart Code
If you are located outside That the US / UK, or want to utilize another mobile device type, the fantastic news is that Ecwid also functions together with all the Vend, Clover, NCR Silver and Square POS systems. These all facilitate utilizing a larger selection of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers tablet stands etc.) and are usable in more nations.
Although you can avail Of this Paypal Here POS choice on all paid-for plans, you’ll want to be to the most expensive’Unlimited’ plan if you want to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning they will display properly across devices — desktopcomputer, tablet and mobile. In an era where smartphone web surfing is eclipsing desktop surfing, this is vital.
Unlike many similar Goods, Ecwid provides a totally free plan.
Granted, it is a pretty Standard plan, in which features like discount vouchers and support are not accessible, and it only lets you sell up to 10 products in 2 classes — but this may actually be sufficient for some customers, and using it’s a fantastic way to try the system out.
But, A vital point to note about the free program is that it isn’t good from an SEO point of view — you need to be on a paid program to make certain that your product pages speak to search engines accurately (more on SEO below).
Ecwid is ahead of the Pack in that its storefronts can be mechanically translated into nearly 50 distinct languages — clients can view your shop in their own language, without you having to worry about creating alternate versions of it. Ecwid provides this performance by detecting visitors’ language automatically based on their browser preferences / IP address.
Competing products such as Shopify And Bigcommerce are yet to supply this type of performance — that they force you to rely on third party programs, the creation of multiple stores or Google Translate to supply different language variations of your shop, which can be less than ideal. So a definite win for Ecwid here.
Ecwid and search engine optimization
Search engine Optimization (search engine optimization ) in Ecwid is a fairly straightforward affair. You can edit the title of your webpage and its meta description; the applicable fields are pre-populated for you automatically, however you can tweak them to suit your SEO objectives.
As far as I can tell But you can’t manually change the URL of a product — you need to make do with the one which Ecwid creates for you. This is not ideal because key words in URLs are used by some search engines to categorise content during indexing.
However, The URLs that are automatically generated by Ecwid include the title you’ve given to your product – so in the event that you include some keywords on your product name (maybe not a bad idea anyhow ) that your URL will include them also. This serves as something of a workaround, but I’d prefer whole control over URLs. Ecwid Shopping Cart Code
One place where Ecwid does not perform so Well on the search engine optimization front entails AMP — accelerated mobile pages. As the name implies, AMP pages load faster on cellular devices. This motivates people to remain longer on your page, thus increasing’live time’ –something that’s believed by many search engine optimization experts consider to be rewarded with Google with preferential treatment in search results. Furthermore, Google occasionally highlights AMP webpages in carousels in search results, giving AMP articles an extra little boost.
Regrettably However — and unlike most competing products like Bigcommerce or Shopify, you can not create AMP variations of your goods using Ecwid.
Importing and exporting data
Like many competing Goods Ecwid allows you to import and export your data in CSV format.
The Export option allows you to export product data, orders and customers (in CSV format) and means that should you feel the need to migrate your store to a different e-commerce platform, then you shouldn’t have some significant problems doing so.
Using Ecwid with other programs
Ecwid and Twitter
WordPress does not Provided any e-commerce performance from this box, so anyone wishing to market on the platform will need a third-party alternative like Ecwid. There is an Ecwid plugin accessible, so adding an Ecwid store to your WordPress site is quite straightforward — you can get up and running with a few clicks.
You just sign up for an Ecwid account and install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly good e-commerce features, but the number of payment gateway options is very limited — you need to use Stripe or Paypal. (And using Stripe only works if you’re selling products from particular countries). Another principal issue with the built-in Squarespace marketing software is they don’t facilitate dropshipping, and complete export of products is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these constraints, and adding it to a Squarespace site is very simple: it is a simple matter of including a code block into a page and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping option for Wix users, therefore again Ecwid can offer a fantastic workaround. A committed program is provided by Ecwid to enable you integrate the item on a Wix store easily.
Apps and plugins
Ecwid provides a pretty Restricted number integrations with other well-known apps. Integrations do exist together with key services Mailchimp, Xero and Freshbooks; but to be honest the range of integrations may be more extensive — competing goods like Shopify provide a much wider range of programs. Notable omissions from the Ecwid store include Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming soon).
The Image is better in regards to CMS plugins: All these are available for WordPress, Wix and Joomla, enabling to you set up Ecwid on these platforms very easily. Ecwid Shopping Cart Code
Interface and ease of use
Ecwid’s Interface is pretty user friendly. Like many similar online store builders, you receive a vertical menu on the left which lets you access key performance, and the area on the right is used to display or edit associated products, website reports and content.
Much like any e-commerce tool, you’ll need to Spend a fair amount of time getting your head about creating catalogues and product variations, establishing shipping rates and so on…but there is nothing here that should represent too much of a learning curve.
Matters are helped by an ‘onboarding checklist’ that’s supplied to you once you log in for the very first time.
If You’re stuck nonetheless, you could always get in touch with Ecwid’s support staff — more on this later — or, if you’re on a’Business’ or’Unlimited’, you can take advantage of the included customization service (you get two hours and 12 hours customization period from Ecwidon these programs ).
Ecwid and GDPR
I’m not a Attorney, so please note the below observations should not be interpreted as legal information, but I am going to do my best to spell out some of the major GDPR problems facing Ecwid users under.
With the introduction of The EU’s new GDPR legislation, there are many legal measures that site owners now need to take to ensure that they are adequately protecting EU clients’ and visitors’ privacy. There are serious financial penalties for not doing so (to the point where it is typically a great idea to consult a lawyer on what to do); and even if your business isn’t based in the EU, then you still need to comply with the regulations where any site visits in the EU are worried.
According to my Understanding of the key GDPR rules, the main priorities for prospective Ecwid store owners would be to:
· Provide sufficient privacy and cookie notices
· Process and store information safely
· Get explicit consent from those registering to mailing lists it is okay to send them e-newsletters
· Provide a means to opt in or revoke consent to use of non-essential cookies on a website (and also to log that consent).
There does not Appear to be Anything that stops you fulfilling the first few requirements easily enough with Ecwid, although you will need to spend time and possibly money generating adequate notices and crafting information capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is the fourth requirement — cookie cutter approval. To Guarantee GDPR compliance, you need to display a cookie banner to your visitors which
· Allows them to select which cookies they would like to run BEFORE those cookies are run (i.e., to give’prior permission’)
· Logs their approval to conduct biscuits Ecwid Shopping Cart Code
· Enables them to revoke consent at a later stage
So for example, if you Use a Facebook Advertising cookie in conjunction with your Ecwid shop, you’ll be breaking GDPR legislation unless you have a banner in place which does all of the above.
Nowout of the box at Least there isn’t a way to deal with the cookie approval issue with Ecwid. Nor is there an adequate app available from the Ecwid app store (the only option on front that I can locate, the’EU cookie banner’, doesn’t seem to supply the essential functionality — despite costing $1.99 a month to use).
It Appears to me that the only option available to Ecwid consumers is to use a professional product such as CookiePro, which does provide all the essential performance to generate cookie approval fully GDPR compliant. Despite being a strong product however, Cookiepro does need quite a great deal of configuration and you will need to set quite a lot of time aside to set this up.
Setup and Layout
I really like The fact that you’re able to run a web site without paying anything. This makes the setup process that much easier, because you simply have to punch in your email and create a password to go straight to the backend interface.
The system has Wizards for each platform that you would like to set your store on. If you’ve got a WordPress site, simply walk through three steps to get up and running. You could also click on options like Facebook and Joomla, depending on where you would like to sell.
The backend Design is perfect, since it walks you through each site creation and integration measure with a few fine text and photos. As soon as you obtain your shop implemented on a website or societal page it looks fairly slick.
The layout Depends somewhat on the subject you have on your website, but as you can see below, it displays photos well and appears clean and easy to navigate. I particularly enjoy the Shopping Bag place, which can be prominent and easy to locate for customers when they want to checkout.
Although many Sites will be cellular friendly, it;s fine knowing that Ecwid includes a native shopping program for both iOS and Android. Merchants now get a native shopping program for iOS and Android.
This means you Can mange your shop and market on the move, while also giving your clients an opportunity to buy products from the mobile interface.
The final Design thing which makes sense to mention is your vocabulary instrument. Since conducting an online store generally requires one to reach out to people from throughout the world, you are bound to stumble upon some customers who would like to read product pages and other content in their native tongue. Ecwid supports 45 languages, so if a user would like to translate from English into Spanish, that is not a problem at all.
The Ecwid Program Economy
Having the Chance to put in applications is a sure fire way to scaling your ecommerce site in a fair way. Ecwid includes a place known as the Ecwid App Market. It offers 65 software, helping merchants extend their store performance readily. Ecwid Shopping Cart Code
Some of the apps Can help you out with rating and reviews, rewards programs, automatic ad tools, analytics, customized design topics and more.
SEO and Marketing
Ecwid is a Third-party solution to your present website, so you would typically have to employ additional SEO and marketing tools to really get out the word. Nevertheless, Ecwid supplies quality SEO features to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, therefore all Ecwid stores are indexed by Google without any excess effort. It gets even better with WordPress websites, since you acquire access to additional SEO plugins as well as also the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as simple as they come, since it doesn’t appear to incorporate any of those unnecessary bells and whistles you may find on other ecommerce platforms.
Each measure is Concise and clear, so you may just go in there and sort in a product name, price and picture then save the merchandise for afterwards. Of course you could always open up the Powerful Options, however they separate these for when you’re all set to start ramping up your own store.
As an example of the stock Rich direction toolset, you gain access to items like out of stock merchandise monitoring, mobile device stock management, barcode scanning and more.
Ecwid offers A Chat With Earnings feature that is always one of my favourite ways to talk to companies. Simply send them a query and you are able to work on something else until they respond.
The Business also Provides a potent support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include phone support, online chat support and email support, keeping the response time short and support quality high.
In my eyes, the Platform has all you could want in terms of support.
Payments and Safety
It’s not always Easy to find an ecommerce platform that doesn’t charge fees, but that is exactly what you get with Ecwid. They never control any kind of transaction fee with any of the programs they offer, which makes it desirable for any shop that’s hoping to keep down costs and to improve margins.
Remember that Ecwid is not a payment processor, which means you’ve got to set up something like PayPal or Stripe to process all the trades that come through your website. It’s pretty easy to implement one of these systems, since Ecwid incorporates with over 40 global payment options. However, each one of these processors have their own transaction fees so that you have to prepare for them.
It’s rather Evident that Ecwid takes safety seriously, since the company is a PCI DSS Grade 1 accredited service provider. The business also claims that each trade that includes sensitive data is transferred via a secure HTTPS channel. Ecwid Shopping Cart Code
Imagine if you Would like to collect both online and offline payments? Perhaps you’d like a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your performance into both an online and offline system.
Benefits and disadvantages of using Ecwid
· Ecwid represents a really easy way to add e-commerce to any existing website.
· Point-of-sale performance can be obtained, and there are a number of ways to apply it.
· The item is cheap compared to other solutions.
· It supports multi-language variations of your shop.
· The store layouts are responsive.
· Plugins / programs are available for major platforms (like WordPress, Drupal and Wix).
· It permits users of website building products which don’t facilitate dropshipping to start doing so (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter website’ option is a fantastic stopgap measure for retailers who need a shop fast, but have yet to create a complete website in order to add the Ecwid widget to.
· The free Ecwid plan isn’t time-limited, includes support, and is fairly generous in terms of features.
· The Paypal Here POS system is limited to the US and UK.
· The Paypal Here POS system is limited to iOS users.
· Telephone support is only available on the more expensive programs.
· There is a limited number of programs / integrations available in the Ecwid App shop.
· You can not change merchandise URLs, which can be slightly annoying from an search engine optimization point of view.
· You can not create AMP versions of product pages using Ecwid.
· Creating Ecwid GDPR-compliant (with respect to obtaining cookie approval ) seems difficult.
· The free version will not let you access any of the search engine optimization tools.
Ecwid comes With four plans, among which is completely free. They market the free program like crazy, and mention that a number of different platforms drag you into a free trial, even where you will finally need to pay.
This is where Ecwid stands out, and you’ll be able to see that the other payment programs are rather affordable.
The Free plan Allows you to sell 10 products, whereas the Venture program ups that count to 100 products and you get things like an iPhone direction app. The company program goes up to 2500 merchandise for a wonderful price and you also get live chat service. Priority support comes alongside the Unlimited plan and you might also sell an unlimited amount of merchandise.
Ecwid is one of The cheapest solutions available on the market. You can see that it is actually cheaper than many of the other platforms we have reviewed previously, so if you’re looking for value, this could be the perfect plugin for you.
In short, I am Beginning to believe that Ecwid is one of the greatest ways to sell online, as long as you employ the best methods to enhance your earnings online too. Ecwid is a sleek system, with super simple implementation measures, making it ideal for your small business audience. Ecwid Shopping Cart Code