Introduction Ecwid Shopping Cart Examples
Have you ever Wondered if you’re using the ideal ecommerce platform for selling online? Do you occasionally stumble upon a new service that’s more practical and more economical than what you’re using now? Starting a small business is all about keeping your costs low, and locating an ecommerce platform that will help you with that is half the battle. Unfortunately, when you operate a small company website it frequently becomes tricky when you would like to bring on a brand new ecommerce platform or even just alter your website at all. Read our Ecwid review to find out more about this solution. Ecwid Shopping Cart Examples
Many options Purposefully make a closed system, which is tedious to maneuver away from once you get started. However, with a stage called Ecwid, you no longer have to worry about it. Actually, the entire aim of the business, which began in 2009, is to quickly and quickly make an online store system in your present websites.
You don’t have To make a whole new site. Just apply Ecwid on any stage, CMS or social networking (in five minutes) and you’re all set.
This raised my Attention, because I understand the struggles that come along with trying to migrate websites, especially in regards to ecommerce. So, I wanted to put together a comprehensive review of the Ecwid system to find out whether it’s worth the time.
How Many Men and Women Use Ecwid?
It is quite Impressive what Ecwid has achieved since 2009, with more than 1 million retailers getting signed up. What’s even more cool is that the Ecwid merchants span over 175 distinct countries, demonstrating that this is not only a platform for most people in the united states or Europe. Even businesses in developing nations have a chance to find an internet store heading, and you don’t even have to squander your previous site in case you have one.
The usership Continues to grow, especially considering Ecwid is currently PCI DSS Level 1 certified. If you are not sure what this is, it is pretty much the gold standard for security in the ecommerce world. You can rest easy knowing you and your customers’ information is safe and secure.
Along with The overall merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 along with the 1 million is the fact that you don’t need a WordPress site in order to implement Ecwid. So, the 20,000 simply refers to WordPress users with the plugin.
What is Ecwid, and how does this function?
Ecwid is a hosted Alternative for building an online store. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to build a fresh website with e-commerce performance, Ecwid is geared more towards people who currently have a website and simply want to add an online store to it.
Much like other E-commerce platforms, Ecwid lets you install’catalogs’ of goods, and include photos, pricing, weight etc. . each. You can specify shipping prices, accept credit card payments etc — all the key stuff that you would expect to be able to perform using an e-commerce alternative.
However it differs Significantly from competing products such as Shopify, Volusion, Squarespace and Bigcommerce in that it isn’t really designed to let you produce a fully-featured, standalone e-commerce site; instead, it is intended to enable you add an internet store to an present online presence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Website’, which will allow you create a one-page standalone offering. We are going to talk via this in more depth later on in the review.) Ecwid Shopping Cart Examples
The Product operates by providing you a widget which gets put on other websites — hence the title Ecwid: it’s short for’E-commerce Widget’. You receive a couple lines of HTML code (the widget) to add to an existing website or social media profile, and your shop is displayed wherever you’ve added this code.
Ecwid makes Strides in the market by catering to businesses that don’t want to start a brand new website. The main attribute is that you can choose your old site and quickly incorporate the Ecwid system inside a few minutes.
You can also Mirror the machine onto various other websites if you plan on selling elsewhere online. Manage all of these websites from one location instead of switching between multiple dashboards.
Another pleasant Attribute is the syncing between multiple devices. Sell on-the-go together with your smartphone. This means that you can visit a tradeshow to generate a number of sales and each one of these sales are represented on the back part of your site.
The system is Also designed to integrate well with social networks, and that means that you may sell your items on Facebook if desired. One part of Ecwid we particularly enjoy is the shipping aspect. With real time transport integrations you constantly know what is happening with your orders and at which they are being sent to.
What other cool Items are comprised with Ecwid?
It runs on a super quick framework
It comes with an address book for customers and customers
The system has over 43 translations for selling round the planet
You receive a Lot of promotional tools like vouchers, discounts, bulk pricing and much more
Produce your personalized email alerts
Utilize the automated tax solution (automatic tax charges at checkout, tax reporting and filing)
Thanks Into Ecwid’s point-of-sale (POS) functionality, you can use your Ecwid store to sell not only online but in physical locations too — in shops, market stalls, in concerts and so on.
With Ecwid’s POS Performance, regardless of if or not a customer buys a product in store, online, in their telephone or via Facebook, everything remains in sync – i.e., the retailer’s catalogue, inventory and customer / trade information.
There is a few methods you can take advantage of this feature: the easiest is likely to use’Paypal Here.’ This involves downloading the Ecwid iOS app from the Apple’s App shop, connecting it to the Paypal Here service, and then taking payments utilizing a mobile card reader (pictured above).
You’ve got two options when it comes to POS Hardware and Paypal Here: you can either buy a processor and swipe reader (for $24.99) or a chip and also tap reader (for $79.99). Both may be arranged straight from Ecwid.
There’s a few Things worth noting about the Paypal Here integration: it’s only available to merchants in the US and UK. Secondly, it is not yet available on Android apparatus. (On their site, Ecwid say it’ll be available soon — but they’ve been saying that for quite a while now). Ecwid Shopping Cart Examples
If you are located outside That the US / UK, or need to utilize another mobile device type, the fantastic news is that Ecwid also functions with the Vend, Clover, NCR Silver and Square POS systems. These all facilitate utilizing a wider range of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers tablet racks etc.) and are usable in more countries.
Although you could avail Of this Paypal Here POS option on most of paid-for programs, you’ll want to be on the most expensive’Unlimited’ plan if you would like to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning they will display properly across devices — desktopcomputer, tablet computers and mobile. In a age where smartphone internet browsing is eclipsing desktop surfing, this is vital.
Unlike many similar Goods, Ecwid offers a completely free program.
Granted, it is a pretty Standard plan, in which attributes such as discount vouchers and support aren’t available, and it only allows you to sell up to ten products in two classes — but this may really be sufficient for some users, and using it’s a fantastic way to try out the system.
But, A vital point to notice about the free program is that it isn’t good from an search engine optimization standpoint — you have to be on a paid plan to ensure your product pages speak to search engines correctly (more on SEO below).
Ecwid is ahead of the Pack in that its storefronts can be mechanically translated into nearly 50 distinct languages — customers can view your store in their own language, without you needing to worry about creating alternate versions of it. Ecwid provides this functionality by discovering visitors’ language automatically according to their browser preferences / IP address.
Competing products like Shopify And Bigcommerce are nevertheless to provide this sort of functionality — they force you to rely on third party programs, the production of numerous stores or Google Translate to supply different language variations of your store, which can be less than perfect. Therefore a definite win for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimisation (SEO) in Ecwid is a fairly straightforward affair. You are able to edit the name of your webpage and its own meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to suit your search engine optimization objectives.
As far as I could tell But you can not manually change the URL of a product — you have to make do with the one which Ecwid generates for you. This isn’t perfect because keywords in URLs are used by some search engines to categorise content during indexing.
But, The URLs which are automatically generated by Ecwid include the name you have given to your own product – so in the event that you include some keywords on your product title (maybe not a bad idea anyhow ) your URL will comprise them also. This serves as something of a workaround, but I’d prefer whole control over URLs. Ecwid Shopping Cart Examples
One area where Ecwid does not perform so Well on the search engine optimization front entails AMP — accelerated mobile pages. As its name implies, AMP pages load faster on mobile devices. This encourages people to stay longer on your webpage, thus increasing’live time’ –something that’s believed by many SEO experts believe to be rewarded with Google with preferential treatment in search results. Additionally, Google occasionally highlights AMP pages in carousels in search results, giving AMP articles an extra little boost.
Unfortunately However — and unlike rival products such as Bigcommerce or even Shopify, you can’t produce AMP versions of your goods using Ecwid.
Importing and exporting information
Like many competing Goods Ecwid allows you to import and export your data in CSV format.
The Export option permits you to export product data, orders and customers (in CSV format) and ensures that should you feel the need to migrate your shop to another e-commerce platform, you should not have any major problems doing so.
Using Ecwid with other platforms
Ecwid and Twitter
WordPress doesn’t Supplied any e-commerce performance from the box, so anyone wishing to sell on the stage will require a third-party solution like Ecwid. There’s an Ecwid plugin accessible, so adding an Ecwid store to your WordPress site is very simple — you can get up and running with a couple clicks.
You simply sign up for an Ecwid accounts and install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly excellent e-commerce attributes, but the number of payment gateway options is very limited — you have to utilize Stripe or Paypal. (And with Stripe only works if you are selling products from certain countries). Another main problem with the built-in Squarespace marketing software is that they don’t facilitate dropshipping, and full export of products is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these limitations, and adding it to a Squarespace site is very simple: it is a simple matter of adding a code block into a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping choice for Wix users, so again Ecwid can offer a fantastic workaround. A dedicated program is offered by Ecwid to enable you incorporate the item onto a Wix shop easily.
Programs and plugins
Ecwid provides a fairly Limited number integrations with other well-known apps. Integrations do exist with services Mailchimp, Xero and Freshbooks; but to be fair the assortment of integrations could be extensive — competing products such as Shopify provide a much broader assortment of apps. Notable omissions in the Ecwid store include Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming soon).
The Image is better in regards to CMS plugins: All these are offered for WordPress, Wix and Joomla, allowing to you install Ecwid on these platforms very easily. Ecwid Shopping Cart Examples
Interface and ease of use
Ecwid’s Interface is rather easy to use. Like most similar online store builders, you get a vertical menu on the left that allows you to access key functionality, and the area on the right can be used to display or edit associated products, site content and reports.
As with any e-commerce tool, you will have to Spend a reasonable amount of time getting your head around creating catalogues and product variations, establishing transport prices and so on…but there isn’t anything that should represent too a lot of a learning curve.
Matters are aided by an ‘onboarding checklist’ that’s provided to you once you log in for the very first time.
If You’re stuck however, you can always get in contact with Ecwid’s support team — more on that later — or, if you are on a’Business’ or’Unlimited’, you are able to make the most of the included customization service (you get 2 hours and 12 hours customization time from Ecwidon these plans).
Ecwid and GDPR
I’m not a Attorney, so please note that the below observations should not be interpreted as legal advice, but I’m planning to do my very best to spell out a number of the key GDPR issues facing Ecwid consumers under.
With the introduction of The EU’s new GDPR legislation, there are several legal measures that website owners now need to take to ensure that they are adequately protecting EU clients’ and visitors’ privacy. There are serious financial penalties for doing so (to the point where it is usually a good idea to speak with a lawyer about what to do); and even when your business is not based in the EU, then you still will need to obey the regulations where any site visits from the EU are worried.
Based on my Understanding of the key GDPR principles, the main priorities for prospective Ecwid store owners are to:
· Provide adequate privacy and cookie notices
· Process and store data safely
· Get explicit permission from those signing up to mailing lists it is okay to send them e-newsletters
· Provide a way to opt in or revoke permission to use of non-essential biscuits onto a website (and also to log that consent).
There does not seem to be Anything that stops you fulfilling the first three requirements easily enough with Ecwid, though you will have to spend time and possibly money creating adequate notices and crafting information capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie approval. To Guarantee GDPR compliance, You Have to display a cookie banner to your customers which
· Allows them to select which cookies they want to run BEFORE those biscuits are conducted (i.e., to provide’prior consent’)
· Logs their consent to conduct biscuits Ecwid Shopping Cart Examples
· Allows them to revoke consent at a later stage
So for Instance, If you Utilize a Facebook Ads cookie in combination with your Ecwid shop, you’ll be breaking GDPR legislation unless you’ve got a banner in place which does all the above.
Now, out of the box at There is not a way to take care of the cookie approval issue with Ecwid. Nor is there an adequate app available from the Ecwid app store (the only option on front I can locate, the’EU cookie banner’, does not appear to provide the necessary performance — despite costing $1.99 a month to use).
It Seems to me that the only option available to Ecwid consumers would be to use a professional product like CookiePro, which does supply all the necessary performance to generate cookie consent fully GDPR compliant. Despite being a strong product however, Cookiepro does require quite a lot of configuration and you will need to set quite a great deal of time aside to set it up.
Setup and Layout
I Truly like The fact that you can run a web site without paying for anything. This makes the setup process that much easier, since you just need to punch in your email and create a password to go right to the backend port.
The machine has Wizards for every platform that you want to place your store on. In case you’ve got a WordPress site, simply walk through three steps to get up and running. You can even click on choices like Facebook and Joomla, depending on where you want to market.
The backend Design is flawless, since it walks you through each website creation and integration measure with some fine photos and text. Once you obtain your store implemented on a site or social page it looks fairly sleek.
The layout Depends somewhat on the theme you’ve got on your website, however as you can see below, it displays photos well and looks clean and easy to navigate. I especially enjoy the Shopping Bag place, which can be prominent and easy to find for clients when they wish to market.
Although many Sites will be cellular friendly, its nice understanding that Ecwid involves a native shopping application for both iOS and Android. Merchants now receive a native shopping program for iOS and Android.
This means you Can mange your store and market on the go, while also providing your customers an opportunity to buy products from the mobile interface.
The closing Design item that makes sense to mention is your vocabulary tool. Since conducting an internet store generally requires one to attain out to individuals from all over the world, you are bound to stumble upon some clients who would love to read product webpages and other content in their native language. Ecwid supports 45 languages, so when a user wants to translate from English into Spanish, that’s not a problem at all.
The Ecwid Program Market
Having the Chance to put in software is a sure fire way to scaling your ecommerce website in a reasonable manner. Ecwid has a location known as the Ecwid App Market. It offers 65 software, helping retailers extend their shop functionality easily. Ecwid Shopping Cart Examples
Some of the apps Will help you out with reviews and rating, rewards programs, automatic advertising tools, analytics, customized design topics and more.
SEO and Marketing
Ecwid is a Third-party solution to your current website, so you would typically have to employ additional SEO and advertising tools to truly get the word out. Nevertheless, Ecwid supplies quality SEO features to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, therefore all Ecwid shops are indexed by Google with no excess work. It gets even better with WordPress sites, as you acquire access to additional SEO plugins and the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as simple as they come, since it doesn’t seem to include any of those unnecessary bells and whistles you may find on other e commerce platforms.
Each measure is Clear and concise, so you can just go in there and sort in a product name, price and image then save the merchandise for later. Obviously you can always open up the Powerful Options, but they separate these for if you are all set to start ramping up your own store.
As an example of the inventory Rich management toolset, you gain access to items like out of stock merchandise tracking, mobile device inventory management, barcode scanning and much more.
Ecwid offers A Chat With Sales feature which is one of my favorite ways to talk with companies. Simply send them a question and you are able to work on something else until they respond.
The company also Provides a powerful support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include telephone service, online chat support and email support, keeping the response time short and encourage quality high.
In my eyes, the Platform has everything you could want in terms of support.
Payments and Security
It is not always Easy to locate an ecommerce platform that does not charge transaction fees, but that is exactly what you get with Ecwid. They never control any sort of trade fee with any of the programs they offer, making it desirable for any shop that is hoping to keep down costs and to improve margins.
Keep in mind that Ecwid is not a payment processor, so you have to setup something such as PayPal or Stripe to process all of the transactions that come through your website. It’s rather simple to employ one of these systems, because Ecwid integrates with over 40 international payment choices. However, each of those processors have their particular trade fees so you have to prepare for these.
It’s quite Evident that Ecwid takes safety seriously, because the company is a PCI DSS Level 1 certified supplier. The business also claims that each transaction that includes sensitive information is transferred through a secure HTTPS channel. Ecwid Shopping Cart Examples
Imagine if you Would love to collect both online and offline payments? Perhaps you’d like a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your performance into both an online and offline system.
Benefits and disadvantages of using Ecwid
· Ecwid signifies a very simple way to add e-commerce to some existing website.
· Point-of-sale performance can be obtained, and there are quite a few ways to apply it.
· The item is cheap compared to other solutions.
· It supports multi-language versions of your store.
· The shop layouts are responsive.
· Plugins / programs are available for major platforms (like WordPress, Drupal and Wix).
· It permits users of website building products that don’t facilitate dropshipping to start doing this (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter website’ option is a fantastic stopgap measure for merchants who need a store quickly, but have yet to create a complete site in order to bring the Ecwid widget to.
· The free Ecwid plan is not time-limited, includes service, and is fairly generous concerning features.
· The Paypal This POS system is limited to the US and UK.
· The Paypal This POS process is limited to iOS users.
· Telephone support is only available on the more expensive programs.
· There’s a restricted number of apps / integrations available from the Ecwid App shop.
· You can not change product URLs, which can be slightly annoying from an search engine optimization point of view.
· You can not create AMP variations of merchandise pages using Ecwid.
· Making Ecwid GDPR-compliant (with regard to obtaining cookie consent) seems hard.
· The free version will not let you access any of the search engine optimization tools.
Ecwid comes With four strategies, one of which is completely free. They promote the free plan like crazy, and mention that many other platforms drag you into a free trial, where you may finally need to pay.
That is where Ecwid stands outside, and you can see the other payment programs are rather reasonably priced.
The Free plan Lets you sell 10 products, whereas the Venture plan ups that depend to 100 goods and you get things like an iPhone management app. The Business program goes up to 2500 merchandise for a wonderful price and you get live chat support. Priority support comes alongside the Unlimited program and you might also market an unlimited number of products.
Ecwid is one of The cheapest solutions on the market. You may see that it is actually more affordable than many of the other programs we have reviewed in the past, so if you’re looking for value, this could be the right plugin for you.
In short, I’m Beginning to believe that Ecwid is among the greatest ways to market online, provided that you employ the best methods to improve your sales online as well. Ecwid is a slick system, with superb easy implementation measures, making it ideal for your small business audience. Ecwid Shopping Cart Examples