Introduction Ecwid Shopping Cart WordPress
Have you ever Wondered if you’re using the right ecommerce platform for selling on the internet? Can you sometimes stumble upon a new service that’s more functional and cheaper than what you’re using now? Starting a small business is all about keeping your prices low, and finding an ecommerce platform to assist you with half the battle. Unfortunately, when you operate a small business website it frequently becomes tricky when you would like to attract on a new ecommerce platform or even just modify your site at all. Read our Ecwid review to find out more about this option. Ecwid Shopping Cart WordPress
Many options Intentionally create a closed system, which is tedious to move away from once you get started. However, with a stage named Ecwid, you no longer have to worry about it. Actually, the entire aim of the company, which started in 2009, would be to quickly and inexpensively create an online store system in your present websites.
You don’t have To make a whole new website. Just apply Ecwid on any stage, CMS or social network (in five minutes) and you are good to go.
This increased my Attention, since I know the struggles that come along with trying to migrate sites, especially when it comes to ecommerce. So, I needed to put together an in-depth review of this Ecwid system to see if it is worth the time.
How Many People Use Ecwid?
It’s quite Impressive what Ecwid has achieved since 2009, with more than 1 million retailers getting signed up. What’s even more cool is that the Ecwid merchants span over 175 different countries, showing that this is not just a platform for most people in the united states or Europe. Even companies in developing nations have a chance to find an internet store heading, and you do not even have to trash your prior website if you have one.
The usership Continues to grow, particularly considering Ecwid is currently PCI DSS Level 1 accredited. If you’re not sure what this is, it is pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your clients’ data is safe and secure.
In addition to The overall merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The gap between that 20,000 along with the 1 million is the fact you don’t need a WordPress site to implement Ecwid. So, the 20,000 simply refers to WordPress users using the plugin.
What is Ecwid, and how can this function?
Ecwid is a hosted Alternative for building an online shop. Unlike competing products such as Shopify, Bigcommerce and Volusion, which permit you to build a fresh site with e-commerce functionality, Ecwid is targeted more towards people who currently have a site and just wish to add an online store for this.
Much like other E-commerce platforms, Ecwid lets you set up’catalogs’ of all products, and include photos, pricing, weight etc. . each. You are able to specify shipping rates, accept credit card payments etc — all the crucial stuff that you would expect to be able to do using an e-commerce alternative.
However it differs Significantly from competing products such as Shopify, Volusion, Squarespace and Bigcommerce since it is not really designed to allow you to produce a fully-featured, standalone e-commerce website; instead, it is designed to allow you add an internet store to an existing online existence.
(That said, Ecwid have Recently added some new functionality, called’Starter Site’, that will allow you create a one-page standalone offering. We’ll chat through this in more detail later on in the inspection.) Ecwid Shopping Cart WordPress
The Product works by giving you a widget that gets put on other sites — hence the title Ecwid: it is short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add into an existing site or social networking profile, and your store is displayed wherever you have inserted this code.
Ecwid makes Strides in the market by catering to businesses that don’t need to begin a brand-new site. The main attribute is that you can choose your old site and quickly integrate the Ecwid system within a couple of minutes.
You can also Mirror the system on various other websites if you anticipate selling elsewhere online. Handle all these websites from one location rather than switching between multiple dashboards.
Another pleasant Feature is that the syncing between multiple devices. Sell on-the-go together with your smartphone. This usually means you could go to a tradeshow to make a few sales and all these earnings are represented onto the back part of your website.
The system is Also made to integrate well with social networks, and that means that you can sell your things on Facebook if desired. 1 part of Ecwid we especially enjoy is the shipping aspect. With real time transport integrations you constantly know what is going on with your requests and at which they are being shipped to.
What other cool Items are included with Ecwid?
It runs on a super quick framework
It comes with an address book to get customers and customers
The system has over 43 translations for selling round the world
You get a Lot of promotional tools like vouchers, discounts, and bulk pricing and more
Produce your own customized email notifications
Use the automated tax alternative (automatic tax charges at checkout, tax reporting and submitting )
Thanks To Ecwid’s point-of-sale (POS) performance, you can use your Ecwid store to market not only online but in bodily places too — in stores, market stalls, at theatres and so forth.
With Ecwid’s POS Functionality, irrespective of if or not a customer purchases a product in shop, online, in their phone or through Facebook, everything stays in sync – i.e., the merchant’s catalog, inventory and customer / trade info.
There is a few ways you can use this feature: the easiest is probably to use’Paypal Here.’ This entails downloading the Ecwid iOS program from the Apple’s App shop, linking it to the Paypal Here support, then taking payments using a mobile card reader (pictured above).
You’ve got two options when it comes to POS Hardware and Paypal This: you can either buy a processor and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both can be ordered direct from Ecwid.
There is a couple of Things worth noting the Paypal Here integration: first, it’s only available to retailers in america and UK. Second, it is not yet available on Android devices. (On their website, Ecwid state it will be available soon — but they’ve been saying that for quite a while now). Ecwid Shopping Cart WordPress
If you’re located outside The US / UK, or need to utilize another mobile device kind, the good thing is that Ecwid also works together with all the Vend, Clover, NCR Silver and Square POS systems. These all ease utilizing a wider selection of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers tablet stands etc.) and are usable in more nations.
Although you could avail Of this Paypal Here POS choice on most of paid-for programs, you will want to be to the priciest’Unlimited’ plan if you would like to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning that they will display correctly across devices — desktopcomputer, tablet computers and mobile. In a age where smartphone internet surfing is eclipsing desktop browsing, this is vital.
Unlike many similar Products, Ecwid provides a totally free plan.
Granted, it is a fairly Basic plan, where features like discount coupons and support are not available, and it merely lets you sell up to 10 products in two classes — but this may really be sufficient for some customers, and using it’s a good way to try out the system.
However, A key point to note about the free plan is the fact that it is not good from an SEO standpoint — you have to be on a paid program to make certain your product pages speak to search engines accurately (more on SEO under ).
Ecwid is ahead of the Pack because its storefronts could be automatically translated into nearly 50 different languages — clients can view your store in their own language, without you having to worry about creating alternate versions of this. Ecwid provides this performance by detecting visitors’ language mechanically based on their browser settings / IP address.
Competing products like Shopify And Bigcommerce are yet to provide this type of functionality — that they force you to rely on third party programs, the production of multiple stores or Google Translate to provide different language versions of your shop, which can be less than perfect. So a definite triumph for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimisation (SEO) in Ecwid is a fairly straightforward affair. You are able to edit the name of your webpage and its own meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to match your SEO objectives.
So Far as I can tell However, you can not manually change the URL of a product — you have to make do with the one that Ecwid creates for you. This isn’t ideal because keywords in URLs are used by some search engines to categorise content during indexing.
But, The URLs that are automatically generated by Ecwid include the title you’ve given to your own product – so in the event that you include some keywords in your product name (maybe not a bad idea anyhow ) your URL will include them also. This functions as something of a workaround, but I would prefer whole control over URLs. Ecwid Shopping Cart WordPress
1 place where Ecwid does not perform so Well on the search engine optimization front entails AMP — accelerated cellular pages. As its name implies, AMP pages load faster on mobile devices. This encourages people to stay longer on your webpage, thus increasing’live time’ –something that’s believed by many SEO experts consider to be rewarded by Google with preferential treatment in search results. Additionally, Google occasionally highlights AMP webpages in carousels in search results, giving AMP content an extra little boost.
Regrettably However — and unlike most rival products such as Bigcommerce or Shopify, you can not produce AMP versions of your goods using Ecwid.
Importing and exporting information
Like most competing Products Ecwid allows you to import and export your data in CSV format.
The Export option permits you to export product data, orders and customers (again, in CSV format) and means that should you ever feel the need to migrate your store to another e-commerce platform, you should not have any significant difficulties doing so.
Using Ecwid with other platforms
Ecwid and Twitter
WordPress doesn’t Supplied any e-commerce performance out of this box, so anybody wishing to sell on the stage will need a third-party solution like Ecwid. There is an Ecwid plugin accessible, so adding an Ecwid store to your WordPress site is very simple — you can get up and running with a couple clicks.
You just sign up for an Ecwid account and install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly excellent e-commerce features, but the amount of payment gateway options is very limited — you have to use Stripe or Paypal. (And with Stripe only functions if you are selling products from particular countries). Another principal problem with the built-in Squarespace marketing software is they don’t facilitate dropshipping, and complete export of products is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these limitations, and adding it to some Squarespace website is very easy: it is a simple matter of including a code block into a webpage and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping choice for Wix users, so again Ecwid can provide a fantastic workaround. A committed program is offered by Ecwid to allow you integrate the product on a Wix store easily.
Programs and plugins
Ecwid provides a fairly Restricted number integrations with other apps that are well-known. Integrations do exist together with services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations could be extensive — competing products such as Shopify provide a much broader assortment of apps. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
The Image is better in regards to CMS plugins: All these are offered for WordPress, Wix and Joomla, allowing to you install Ecwid on one of these platforms quite easily. Ecwid Shopping Cart WordPress
Interface and ease of use
Ecwid’s Interface is rather easy to use. Like most similar online store builders, you get a vertical menu on the left that lets you access key functionality, and the place on the right is used to display or edit related products, website reports and content.
Much like any e-commerce tool, you will have to Spend a fair amount of time getting your head about creating catalogues and product variants, establishing transport prices etc…but there isn’t anything that should represent also much of a learning curve.
Things are helped by an ‘onboarding checklist’ that is provided to you once you log in for the first time.
If You’re stuck however, you could always get in contact with Ecwid’s support staff — more on that later — or, if you are on a’Business’ or’Unlimited’, you are able to make the most of the included customization support (you get 2 hours and 12 hours personalization time from Ecwidon these plans).
Ecwid and GDPR
I am not a Attorney, so please be aware that the below observations shouldn’t be interpreted as legal information, but I am planning to do my very best to spell out a number of the major GDPR issues facing Ecwid users below.
With the introduction of That the EU’s new GDPR legislation, there are several legal steps that site owners now need to take to ensure they are adequately protecting EU customers’ and visitors’ privacy. There are serious financial penalties for not doing so (to the point where it’s usually a great idea to consult a lawyer on what to do); and even when your company isn’t based in the EU, then you still will need to obey the regulations where any website visits in the EU are concerned.
Based on my Understanding of the crucial GDPR principles, the principal priorities for potential Ecwid store owners would be to:
· Provide sufficient privacy and cookie cutter notices
· Process and store information safely
· Get explicit consent from those signing up to mailing lists it is okay to send them e-newsletters
· Provide a means to opt in or revoke permission to use of non-essential cookies onto a site (and to log that approval ).
There doesn’t Appear to be Anything that stops you meeting the first few requirements easily enough with Ecwid, though you will have to spend time and potentially money creating adequate notices and crafting data capture forms so that they are GDPR compliant.
Where things get Complex with Ecwid is the fourth requirement — cookie cutter approval. To Guarantee GDPR compliance, you need to exhibit a cookie banner to your visitors which
· Allows them to select which cookies they would like to run BEFORE those cookies are run (i.e., to give’prior consent’)
· Logs their consent to conduct cookies Ecwid Shopping Cart WordPress
· Allows them to revoke consent at a later stage
So for example, if you Utilize a Facebook Ads cookie in combination with your Ecwid store, you will be breaking GDPR laws unless you’ve got a banner set up which does all of the above.
Now, out of the box at There isn’t a means to deal with the cookie consent issue with Ecwid. Nor is there an adequate program accessible from the Ecwid app store (the only option on front I can find, the’EU cookie banner’, doesn’t seem to supply the essential functionality — even though costing $1.99 per month to use).
It Seems to me that the only option available to Ecwid consumers is to use a professional product like CookiePro, which does supply all the essential functionality to make cookie consent fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does require quite a lot of configuration and you’ll need to set quite a lot of time aside to set it up.
Installation and Design
I really like The simple fact that you can run a website without paying anything. This makes the setup process that much simpler, since you just need to punch in your email and make a password to proceed straight to the backend interface.
The machine has Wizards for each platform you would like to set your shop on. In case you’ve got a WordPress site, simply walk through three steps to get up and running. You could also click on choices like Facebook and Joomla, depending on the place you want to sell.
The backend Design is perfect, because it walks you through every site creation and integration measure with some fine photos and text. Once you obtain your shop implemented on a site or societal page it appears fairly sleek.
The design Depends upon the theme you have on your website, however as you can see below, it shows photos well and looks clean and easy to navigate. I especially enjoy the Shopping Bag place, which can be prominent and easy to find for clients when they wish to market.
Though many Websites are going to be mobile friendly, its nice understanding that Ecwid includes a native shopping application for both iOS and Android. Merchants now receive a native shopping application for iOS and Android.
This means you Can mange your store and market on the move, while also providing your customers a chance to buy products from the mobile interface.
The final Design item that makes sense to mention is your language instrument. Since running an online store generally requires you to reach out to individuals from all over the planet, you’re bound to stumble upon some customers who’d love to read product pages and other content in their native language. Ecwid supports 45 languages, so if a user would like to translate from English into Spanish, that’s not a problem at all.
The Ecwid Program Market
Having the Opportunity to install applications is a sure fire way to scaling your ecommerce site in a fair manner. Ecwid has a place known as the Ecwid App Market. It provides 65 applications, helping merchants extend their shop functionality readily. Ecwid Shopping Cart WordPress
Some of the programs Can give you a hand with reviews and rating, rewards programs, automated advertising tools, analytics, customized layout topics and more.
SEO and Marketing
Ecwid is a Third-party remedy to your present website, so you would normally need to implement additional SEO and marketing tools to really get out the word. Nevertheless, Ecwid provides quality SEO features to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, therefore all Ecwid stores are indexed by Google without any excess effort. It gets even better with WordPress websites, since you gain access to additional search engine optimization plugins as well as the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as simple as they come, since it doesn’t appear to incorporate any of those unnecessary bells and whistles you may find on other ecommerce platforms.
Each step is Concise and clear, so that you may just go in there and sort in a product name, price and picture then save the merchandise for later. Of course you can always open the Powerful Options, however they separate these for if you’re all set to get started ramping up your own store.
As an example of the inventory Rich direction toolset, you obtain access to items like from stock product tracking, mobile device inventory management, barcode scanning and more.
Ecwid provides A Chat With Sales feature that is one of my favourite ways to talk to companies. Only send them a question and you can work on something else until they respond.
The Business also Provides a potent support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include phone support, online chat service and email support, keeping the response time brief and encourage quality .
In my mind, the Platform has all you could want concerning support.
Payments and Security
It is not necessarily Easy to locate an ecommerce platform which does not charge fees, but that’s exactly what you get with Ecwid. They never charge any kind of trade fee with any of those plans they provide, making it desirable for any store that’s hoping to keep costs down and to improve margins.
Remember that Ecwid isn’t a payment processor, which means you have to setup something such as PayPal or Stripe to process all of the transactions that come through your website. It’s rather simple to employ one of these systems, since Ecwid integrates with over 40 global payment options. However, each one of these processors have their particular trade fees so that you need to prepare for these.
It is quite Evident that Ecwid takes safety seriously, since the company is a PCI DSS Level 1 accredited supplier. The company also states that every transaction that includes sensitive data is transferred via a secure HTTPS channel. Ecwid Shopping Cart WordPress
Imagine if you Would like to accumulate both online and offline payments? Maybe you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your performance into both an online and offline system.
Advantages and disadvantages of utilizing Ecwid
· Ecwid represents a really simple way to add e-commerce to some existing website.
· Point-of-sale functionality can be obtained, and there are a number of strategies to implement it.
· The item is cheap by comparison to other solutions.
· It supports multi-language variations of your store.
· The shop designs are responsive.
· Plugins / programs are available for major platforms (such as WordPress, Drupal and Wix).
· It allows users of site building products which don’t facilitate dropshipping to start doing so (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a good stopgap measure for merchants who need a store quickly, but have yet to develop a complete site to add the Ecwid widget to.
· The free Ecwid program is not time-limited, includes service, and is rather generous concerning attributes.
· The Paypal Here POS system is limited to the US and UK.
· The Paypal Here POS system is limited to iOS users.
· Telephone support is only available on the more expensive programs.
· There’s a limited number of apps / integrations offered in the Ecwid App store.
· You can’t alter product URLs, which is slightly annoying from an search engine optimization point of view.
· You can’t create AMP versions of merchandise pages utilizing Ecwid.
· Making Ecwid GDPR-compliant (with regard to getting cookie consent) seems hard.
· The free version doesn’t let you get any of the SEO tools.
Ecwid comes With four strategies, one of which is completely free. They promote the free program like mad, and mention that many different platforms drag you into a free trial, where you will eventually need to pay.
That is where Ecwid stands outside, and you can see the other payment programs are rather reasonably priced.
The Free program Allows you to sell 10 products, whereas the Venture program ups that count to 100 products and you get things like an iPhone management app. The company plan goes up to 2500 products for a wonderful price and you get live chat service. Priority support comes along with the Unlimited plan and you might also sell an unlimited number of products.
Ecwid is one of The cheapest solutions on the marketplace. You may see that it is actually cheaper than a lot of the other programs we’ve reviewed previously, so if you’re looking for value, this might be the right plugin for you.
In short, I am Starting to think that Ecwid is one of the best ways to sell online, as long as you employ the best ways to enhance your earnings online too. Ecwid is a sleek system, with superb simple implementation steps, making it perfect for your small business audience. Ecwid Shopping Cart WordPress