Introduction Ecwid Single Product Widget
Have you ever Wondered if you are using the ideal ecommerce platform for selling on the internet? Do you occasionally stumble upon a new service that’s more functional and more economical than what you’re using today? Starting a small business is all about keeping your costs low, and finding an ecommerce platform that will help you with that is half the battle. Unfortunately, when you run a small company site it frequently becomes tricky once you would like to attract on a new ecommerce platform or perhaps just alter your site whatsoever. Read our Ecwid review to find out more about this solution. Ecwid Single Product Widget
Many options Purposefully make a closed system, which can be tedious to maneuver away from as soon as you begin. But with a stage called Ecwid, you do not have to be concerned about this. Actually, the entire aim of the company, which started in 2009, is to quickly and quickly make an online store system on your existing websites.
You do not have To make a completely different website. Just implement Ecwid on any platform, CMS or social networking (in five minutes) and you are good to go.
That increased my Attention, since I know the struggles that come along with attempting to migrate sites, particularly in regards to ecommerce. So, I needed to put together a comprehensive review of this Ecwid system to see if it is worth the time.
How Many People Use Ecwid?
It’s rather Remarkable what Ecwid has done since 2009, with more than 1 million merchants getting signed up. What is even more cool is that the Ecwid retailers span over 175 distinct countries, demonstrating that this isn’t just a platform for people in the US or Europe. Even companies in developing nations have a chance to get an online store going, and you do not even have to squander your previous website in case you have one.
The usership Continues to grow, particularly considering Ecwid is now PCI DSS Level 1 certified. If you’re not certain what that is, it’s pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your customers’ data is safe and protected.
In addition to The total merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The difference between that 20,000 and also the 1 million is the simple fact you don’t require a WordPress site to implement Ecwid. So, the 20,000 only refers to WordPress users using the plugin.
What is Ecwid, and how can this work?
Ecwid is a hosted Alternative for building an internet shop. Unlike competing products like Shopify, Bigcommerce and Volusion, which permit you to construct a fresh website with e-commerce functionality, Ecwid is geared more towards people who already have a site and just wish to add an online store to it.
Much like other E-commerce platforms, Ecwid allows you to set up’catalogs’ of all products, and add photographs, pricing, weight etc. for each. You are able to specify shipping rates, accept credit card payments etc — all of the key things that you would expect to be able to perform with an e-commerce solution.
However it differs Apart from competing products like Shopify, Volusion, Squarespace and Bigcommerce in that it isn’t actually designed to let you produce a fully-featured, standalone e-commerce site; instead, it is intended to enable you add an online store to an existing online existence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Website’, which will let you produce a one-page standalone offering. We are going to chat through this in more depth later on in the review.) Ecwid Single Product Widget
The Product operates by giving you a widget that gets put on other websites — hence the name Ecwid: it’s short for’E-commerce Widget’. You receive a few lines of HTML code (the widget) to add into an present site or societal networking profile, and your shop is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to companies which don’t want to begin a brand new website. The primary feature is that you can take your old site and immediately integrate the Ecwid system inside a couple of minutes.
You can also Mirror the system on various different websites if you plan on selling elsewhere online. Handle all these sites from 1 place instead of switching between multiple dashboards.
Another nice Feature is the syncing between multiple devices. Sell on-the-go together with your smartphone. This usually means you could go to a tradeshow to generate a few sales and each one of these sales are represented onto the backend of your site.
The system is Also made to integrate well with social networks, so that you may sell your things on Facebook if desired. 1 part of Ecwid that we particularly enjoy is the delivery facet. With real-time transport integrations you constantly know what’s happening with your orders and at which they are being shipped to.
What other trendy Things are comprised with Ecwid?
It runs on a super quick framework
It comes with an address book for customers and customers
The system has over 43 translations for selling around the planet
You get lots of promotional instruments such as coupons, discounts, bulk pricing and more
Create your personalized email notifications
Use the automatic tax solution (automatic tax charges at checkout, tax reporting and submitting )
Thanks Into Ecwid’s point-of-sale (POS) functionality, you can use your Ecwid store to market not just online but in physical locations too — in stores, market stalls, in theatres and so on.
Together with Ecwid’s POS Functionality, regardless of if or not a customer purchases a product in shop, online, in their telephone or via Facebook, everything stays in sync – i.e., the merchant’s catalog, inventory and client / transaction info.
There’s a few methods you can use this attribute: the easiest is likely to use’Paypal Here.’ This entails downloading the Ecwid iOS program from the Apple’s App shop, linking it to the Paypal Here service, then taking payments utilizing a cell card reader (pictured above).
You’ve got two choices when it comes to POS Hardware and Paypal This: you can either buy a chip and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both may be ordered straight from Ecwid.
There’s a couple of Things worth noting the Paypal Here integration: first, it’s only available to merchants in the US and UK. Second, it is not yet available on Android apparatus. (On their website, Ecwid state it will be available soon — but they have been saying that for quite a while now). Ecwid Single Product Widget
If you’re based outside The US / UK, or need to utilize another mobile device kind, the fantastic news is that Ecwid also works together with the Vend, Clover, NCR Silver and Square POS systems. These all ease using a larger range of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers tablet racks etc.) and are usable in more countries.
Although you can avail Of the Paypal Here POS choice on all paid-for programs, you’ll need to be to the priciest’Unlimited’ program if you want to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning they will display correctly across devices — desktopcomputer, tablet computers and cellular. In a age where smartphone internet browsing is eclipsing desktop surfing, this is important.
Unlike many similar Goods, Ecwid provides a completely free plan.
Granted, it’s a fairly Basic plan, in which features like discount vouchers and service aren’t accessible, and it only allows you to sell up to ten products in 2 categories — but this could really be adequate for some customers, and using it is a good way to try out the system.
However, A vital point to note about the free plan is the fact that it is not good from an search engine optimization point of view — you have to be on a paid plan to make certain that your product pages talk to search engines accurately (more on SEO under ).
Ecwid is ahead of the Pack because its storefronts could be automatically translated into nearly 50 distinct languages — customers can view your store in their own language, without you needing to worry about creating alternate versions of this. Ecwid provides this performance by detecting visitors’ language automatically based on their browser preferences / IP address.
Competing products like Shopify And Bigcommerce are yet to supply this sort of performance — they force you to rely on third party apps, the production of multiple shops or Google Translate to supply different language versions of your shop, which can be less than perfect. So a definite triumph for Ecwid here.
Ecwid and search engine optimization
Search engine Optimization (search engine optimization ) in Ecwid is a pretty straightforward affair. You are able to edit the name of your webpage and its own meta description; the applicable fields are pre-populated for you automatically, however you can tweak them to match your SEO objectives.
So Far as I could tell However, you can’t manually change the URL of a product — you need to make do with the one which Ecwid generates for you. This isn’t perfect because key words in URLs are used by some search engines to categorise content during indexing.
However, The URLs that are automatically generated by Ecwid comprise the title you have given to your own product – so in the event that you include some keywords in your product name (not a bad idea anyhow ) your URL will comprise them also. This functions as something of a workaround, but I would prefer full control over URLs. Ecwid Single Product Widget
One area where Ecwid doesn’t perform quite so Well on the search engine optimization front involves AMP — accelerated cellular pages. As the name implies, AMP pages load faster on mobile devices. This motivates people to stay longer on your page, thus increasing’dwell time’ –something that’s considered by many search engine optimization experts consider to be rewarded by Google with preferential treatment in search results. Additionally, Google occasionally highlights AMP webpages in carousels in search results, giving AMP content an extra little boost.
Regrettably However — and unlike most competing products like Bigcommerce or even Shopify, you can’t produce AMP variations of your goods using Ecwid.
Importing and exporting information
Like many competing Goods Ecwid permits you to import and export your data in CSV format.
The Export option permits you to export merchandise information, orders and clients (again, in CSV format) and means that if you ever feel the need to migrate your store to a different e-commerce platform, then you should not have any significant difficulties doing so.
Using Ecwid with other platforms
Ecwid and Twitter
WordPress does not Provided any e-commerce functionality from this box, so anybody wishing to sell on the platform will require a third-party solution like Ecwid. There is an Ecwid plugin accessible, so adding an Ecwid store to your WordPress site is very straightforward — you can get up and running with a few clicks.
You simply sign up for an Ecwid accounts and install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly excellent e-commerce attributes, but the amount of payment gateway options is quite limited — you have to use Stripe or Paypal. (And using Stripe only functions if you’re selling products from particular countries). Another main problem with the built-in Squarespace selling tools is they don’t facilitate dropshipping, and complete export of products isn’t currently possible.
Integrating Ecwid with Squarespace permits you to bypass these constraints, and adding it to some Squarespace site is quite easy: it’s a simple matter of including a code block into a page and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping choice for Wix users, therefore again Ecwid can provide a good workaround. A committed app is offered by Ecwid to enable you incorporate the item onto a Wix shop easily.
Programs and plugins
Ecwid provides a pretty Limited number integrations with other well-known apps. Integrations do exist together with services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations may be extensive — competing goods like Shopify offer a much broader range of programs. Notable omissions in the Ecwid store include Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming soon).
The Picture is better in regards to CMS plugins: All these are offered for WordPress, Wix and Joomla, enabling for you to install Ecwid on one of these platforms quite easily. Ecwid Single Product Widget
Interface and ease of use
Ecwid’s Interface is rather easy to use. Like most similar online store builders, you receive a vertical menu on the left which allows you to access key functionality, and the place on the right can be used to edit or display associated products, website content and reports.
Much like any e-commerce tool, you’ll need to Spend a reasonable amount of time getting your head around producing catalogues and product variations, establishing shipping prices etc…but there is nothing here that should represent also a lot of a learning curve.
Things are helped by an ‘onboarding checklist’ that is supplied to you when you log in for the first time.
If You’re stuck nonetheless, you could always get in contact with Ecwid’s support staff — more on this later — or, even if you’re on a’Business’ or’Unlimited’, you can take advantage of the included customization support (you get two hours and 12 hours customization period from Ecwidon these programs ).
Ecwid and GDPR
I’m not a Lawyer, so please be aware the below observations should not be interpreted as legal advice, but I’m going to do my very best to spell out a number of the major GDPR problems facing Ecwid consumers below.
With the introduction of That the EU’s new GDPR laws, there are several legal steps that website owners now should take to ensure they are adequately protecting EU clients’ and visitors’ privacy. There are severe financial penalties for doing this (to the point where it is typically a good idea to consult an attorney on what to do); and even when your business is not located in the EU, you still need to obey the regulations where any website visits in the EU are concerned.
Based on my Understanding of the crucial GDPR rules, the main priorities for prospective Ecwid shop owners would be to:
· Provide sufficient privacy and cookie cutter notices
· Process and store data safely
· Get explicit consent from people registering to mailing lists it is okay to send them e-newsletters
· Provide a means to opt in or revoke consent to use of non-essential biscuits on a website (and also to log that approval ).
There doesn’t Appear to be Anything that stops you fulfilling the first few requirements easily enough with Ecwid, although you will need to devote time and possibly money generating adequate notices and crafting data capture forms so they are GDPR compliant.
Where things get Complex with Ecwid is your fourth requirement — cookie consent. To Guarantee GDPR compliance, you need to display a cookie cutter banner to your customers which
· Allows them to select which cookies they would like to run BEFORE those biscuits are run (i.e., to provide’prior consent’)
· Logs their approval to run biscuits Ecwid Single Product Widget
· Enables them to revoke consent at a later point
So for example, if you Use a Facebook Advertising cookie in conjunction with your Ecwid shop, you’ll be breaking GDPR legislation unless you’ve got a banner in place which does all of the above.
Nowout of the box at Least there isn’t a means to take care of the cookie approval issue with Ecwid. Nor is there an adequate app available from the Ecwid app shop (the only alternative on this front that I can locate, the’EU cookie banner’, doesn’t seem to supply the essential performance — despite costing $1.99 per month to utilize ).
It Appears to me that the only option available to Ecwid consumers would be to use a professional product such as CookiePro, which will supply all the necessary functionality to generate cookie approval fully GDPR compliant. Despite being a strong product however, Cookiepro does require quite a lot of configuration and you’ll need to put quite a great deal of time aside to set this up.
Installation and Design
I really like The fact which you’re able to run a website without paying for anything. This makes the setup process that much easier, because you simply need to punch in your email and make a password to go straight to the backend port.
The system has Wizards for each platform that you would like to place your store on. If you’ve got a WordPress site, simply walk through three steps to get up and running. You can also click on options like Facebook and Joomla, depending on where you want to sell.
The backend Design is flawless, because it walks you through each site creation and integration measure with some nice photos and text. Once you get your shop implemented on a website or societal page it looks fairly sleek.
The design Depends upon the theme you have on your site, but as you can see below, it displays photos well and looks clean and easy to navigate. I particularly enjoy the Shopping Bag place, which is outstanding and easy to locate for customers when they wish to checkout.
Although many Websites are going to be mobile friendly, its nice understanding that Ecwid includes a native shopping application for both iOS and Android. Merchants now get a native shopping program for iOS and Android.
This means you Can mange your store and market on the move, while also providing your customers a chance to buy products from the mobile interface.
The closing Design item that makes sense to mention is your language instrument. Since conducting an online store generally requires you to reach out to people from all over the world, you are bound to stumble upon a few clients who’d love to read product pages and other content in their native tongue. Ecwid supports 45 languages, so if a user would like to translate from English into Spanish, that’s not a problem at all.
The Ecwid Program Economy
Having the Opportunity to put in applications is a sure fire way to scaling up your ecommerce website in a fair manner. Ecwid has a location called the Ecwid App Market. It offers 65 software, helping merchants extend their shop performance easily. Ecwid Single Product Widget
A Few of the programs Will help you out with reviews and rating, rewards programs, automated ad tools, analytics, customized design topics and more.
SEO and Marketing
Ecwid is a Third party solution to your present website, so you would normally need to implement additional SEO and advertising tools to truly get out the word. Nevertheless, Ecwid supplies quality SEO features to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, therefore all Ecwid shops are indexed by Google without any excess effort. It gets better with WordPress sites, as you acquire access to additional SEO plugins and the default search engine functionality around the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as simple as they come, since it doesn’t seem to incorporate any of the unnecessary bells and whistles you may find on other e commerce platforms.
Each measure is Clear and concise, so that you may just go in there and sort in a product name, price and picture then save the product for afterwards. Of course you could always open up the More Powerful Options, however they separate these for when you’re all set to get started ramping up your store.
As an example of the stock Rich direction toolset, you obtain access to items like out of stock product tracking, mobile device inventory management, barcode scanning and much more.
Ecwid offers A Chat With Earnings attribute that is one of my favorite ways to converse to companies. Only send them a query and you are able to work on something else until they respond.
The Business also Provides a potent support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include telephone support, online chat support and email support, keeping the response time brief and support quality .
In my mind, the Platform has everything you could want in terms of support.
Payments and Safety
It is not necessarily Simple to find an ecommerce platform which doesn’t charge fees, but that is exactly what you get with Ecwid. They never charge any sort of trade fee with any of the programs they offer, which makes it desirable for any store that is trying to keep down costs and to improve margins.
Keep in mind that Ecwid isn’t a payment processor, so you’ve got to set up something like PayPal or Stripe to process all the trades that come through your site. It’s rather simple to employ these systems, since Ecwid integrates with over 40 international payment options. However, each of those processors have their own trade fees so you need to prepare for them.
It is rather Clear that Ecwid takes security seriously, since the provider is a PCI DSS Level 1 accredited service provider. The company also claims that each transaction that includes sensitive information is transferred through a secure HTTPS channel. Ecwid Single Product Widget
Imagine if you Would like to collect both offline and online payments? Perhaps you’d prefer a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your performance into both an online and offline system.
Advantages and disadvantages of utilizing Ecwid
· Ecwid signifies a really simple way to add e-commerce to some present website.
· Point-of-sale performance is available, and there are a number of strategies to apply it.
· The product is cheap by comparison to other solutions.
· It supports multi-language variations of your store.
· The store designs are responsive.
· Plugins / programs are available for major platforms (such as WordPress, Drupal and Wix).
· It permits users of site building products which don’t facilitate dropshipping to begin doing so (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter site’ option is a good stopgap measure for merchants who want a shop quickly, but have yet to develop a full website in order to add the Ecwid widget to.
· The free Ecwid plan isn’t time-limited, includes service, and is rather generous in terms of attributes.
· The Paypal Here POS system is limited to the US and UK.
· The Paypal Here POS process is limited to iOS users.
· Telephone support is only available on the more expensive plans.
· There is a limited number of apps / integrations available in the Ecwid Program shop.
· You can’t alter merchandise URLs, which is slightly annoying from an search engine optimization point of view.
· You can’t create AMP variations of product pages utilizing Ecwid.
· Creating Ecwid GDPR-compliant (with regard to getting cookie approval ) seems difficult.
· The free version will not let you access any of the search engine optimization tools.
Ecwid comes With four strategies, one of which is completely free. They promote the free plan like crazy, and mention that a number of other platforms drag you in free trial, even where you may finally have to pay.
That is where Ecwid stands outside, and you can see the other payment plans are fairly affordable.
The Free plan Lets you sell 10 products, while the Venture plan ups that count to 100 goods and you get things like an iPhone direction app. The Business program goes up to 2500 merchandise for a superb price and you also get live chat service. Priority support comes alongside the Unlimited program and you can also sell an unlimited number of merchandise.
Ecwid is one of The cheapest solutions on the market. You can see that it is actually cheaper than many of the other programs we’ve reviewed in the past, so if you’re looking for value, this could be the right plugin for you.
In short, I’m Beginning to think that Ecwid is among the greatest ways to sell online, as long as you employ the best methods to improve your earnings online too. Ecwid is a slick system, with super simple implementation steps, making it perfect for your small business audience. Ecwid Single Product Widget