Intro Ecwid South Africa
Have you ever Wondered if you are using the ideal ecommerce platform for selling on the internet? Do you sometimes stumble upon a new service that’s more functional and cheaper than what you’re using today? Starting a small business is all about keeping your costs low, and finding an ecommerce platform that will help you with that is half the battle. Unfortunately, when you operate a small company website it frequently becomes tricky when you would like to attract on a brand new ecommerce platform or even just alter your website at all. Read our Ecwid review to discover more about this option. Ecwid South Africa
Many options Purposefully create a closed system, which can be tedious to move away from as soon as you get started. However, with a platform named Ecwid, you no longer have to worry about it. In fact, the entire aim of the company, which started in 2009, would be to quickly and inexpensively create an internet store system in your present websites.
You don’t have To create a whole new website. Just implement Ecwid on any stage, CMS or social network (in five minutes) and you are good to go.
This increased my Attention, because I understand the struggles that come along with trying to migrate websites, especially in regards to ecommerce. So, I needed to put together an in-depth review of this Ecwid system to see if it is worth the time.
How Many Men and Women Use Ecwid?
It is rather Impressive what Ecwid has done since 2009, with over 1 million merchants getting signed up. What is even more cool is that the Ecwid merchants span over 175 different countries, demonstrating that this is not only a platform for people in the united states or Europe. Even businesses in developing countries have a opportunity to find an online store going, and you don’t have to trash your prior site in case you have one.
The usership Continues to grow, especially considering Ecwid is currently PCI DSS Level 1 certified. If you are not sure what that is, it is pretty much the gold standard for security in the ecommerce world. You can rest easy knowing you and your customers’ information is safe and protected.
In addition to The overall merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 and also the 1 million is the fact that you don’t need a WordPress site in order to implement Ecwid. So, the 20,000 only identifies WordPress users with the plugin.
What’s Ecwid, and how can it function?
Ecwid is a hosted Solution for building an online store. Unlike competing products such as Shopify, Bigcommerce and Volusion, which permit you to construct a new website with e-commerce functionality, Ecwid is geared more towards people who already have a site and just want to add an internet store for this.
Much like other E-commerce platforms, Ecwid lets you set up’catalogs’ of all goods, and include photographs, pricing, weight etc. for each. You can specify shipping prices, accept credit card payments etc — all of the key stuff that you would expect to be able to perform with an e-commerce alternative.
However it differs Apart from competing products like Shopify, Volusion, Squarespace and Bigcommerce in that it is not really designed to let you create a fully-featured, standalone e-commerce website; rather, it’s intended to enable you add an internet store to an present online existence.
(That said, Ecwid have Recently added some new functionality, called’Starter Website’, which does allow you create a one-page standalone offering. We are going to talk via this in more depth later on in the inspection.) Ecwid South Africa
The Product operates by giving you a widget which gets placed on other websites — hence the name Ecwid: it is short for’E-commerce Widget’. You get a few lines of HTML code (the widget) to add into an present website or social networking profile, and your store is displayed wherever you have added this code.
Ecwid makes Strides in the market by catering to companies which don’t need to begin a brand new website. The primary feature is that you can take your old website and quickly incorporate the Ecwid system within a few minutes.
You can also Mirror the machine on several different sites if you plan on selling elsewhere online. Handle all of these websites from one location rather than switching between multiple dashboards.
Another nice Feature is the syncing between multiple devices. Sell on-the-go with your smartphone. This means you could visit a tradeshow to generate a few sales and each one of these sales are represented onto the backend of your website.
The system is Also designed to integrate nicely with social networks, and that means that you can sell your things on Facebook if needed. One part of Ecwid that we particularly enjoy is the delivery aspect. With real-time transport integrations you constantly know what is happening with your orders and where they are being sent to.
What other cool Things are comprised with Ecwid?
It runs on a super quick frame
It comes with an address book for customers and customers
The machine has over 43 translations for sale around the planet
You receive a Lot of promotional tools such as coupons, discounts, bulk pricing and more
Create your personalized email alerts
Use the automatic tax alternative (automatic tax charges at checkout, tax reporting and filing)
Thank you Into Ecwid’s point-of-sale (POS) performance, you may use your Ecwid shop to market not only online but in bodily places too — in shops, market stalls, in theatres and so forth.
With Ecwid’s POS Functionality, regardless of whether a customer buys a product in store, online, in their phone or through Facebook, everything stays in sync – i.e., the retailer’s catalog, inventory and customer / trade info.
There is a few methods you can take advantage of this feature: the easiest is likely to use’Paypal Here.’ This entails downloading the Ecwid iOS app from the Apple’s App store, connecting it to the Paypal Here support, and then taking payments utilizing a cell card reader (pictured above).
You’ve got two choices when it comes to POS Hardware and Paypal Here: you can either buy a chip and swipe reader (for $24.99) or a processor and also tap reader (for $79.99). Both may be arranged direct from Ecwid.
There’s a couple of Things worth noting about the Paypal Here integration: it’s only available to merchants in america and UK. Secondly, it’s not yet available on Android apparatus. (On their site, Ecwid say it’ll be available soon — but they’ve been saying that for quite a while now). Ecwid South Africa
If you are located outside That the US / UK, or want to utilize another mobile device type, the good news is that Ecwid also functions together with the Vend, Clover, NCR Silver and Square POS systems. These all ease using a larger selection of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers tablet racks etc.) and are usable in more nations.
Although you could avail Of the Paypal Here POS choice on all paid-for programs, you will need to be to the most expensive’Unlimited’ plan if you want to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning that they will display correctly across devices — desktop, tablet and cellular. In a age where smartphone internet surfing is eclipsing desktop browsing, this is vital.
Unlike many similar Products, Ecwid provides a totally free plan.
Granted, it is a fairly Basic plan, where attributes such as discount vouchers and service aren’t available, and it only allows you to sell up to ten products in two classes — but this could actually be sufficient for some users, and using it is a fantastic way to try the system out.
However, A vital point to notice about the free plan is the fact that it isn’t good from an SEO standpoint — you have to be on a paid plan to make certain your product pages talk to search engines correctly (more on SEO below).
Ecwid is forward of the Pack in that its storefronts can be mechanically translated into nearly 50 different languages — customers can see your store in their own language, without you having to worry about creating alternate versions of it. Ecwid provides this performance by discovering visitors’ language mechanically based on their browser preferences / IP address.
Competing products such as Shopify And Bigcommerce are nevertheless to supply this sort of performance — that they force you to rely on third party programs, the production of multiple shops or Google Translate to supply different language versions of your shop, which can be less than ideal. So a definite triumph for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimization (search engine optimization ) in Ecwid is a fairly straightforward affair. You can edit the name of your webpage and its own meta description; the relevant fields are pre-populated for you automatically, however you can tweak them to suit your search engine optimization objectives.
As far as I can tell But you can’t manually change the URL of a product — you have to make do with the one which Ecwid creates for you. This is not perfect because keywords in URLs are used by some search engines to categorise content through indexing.
However, The URLs which are automatically generated by Ecwid include the name you have given to your product – so in the event that you include some keywords in your product title (maybe not a bad idea anyhow ) your URL will include them also. This serves as a tool of a workaround, but I would prefer full control over URLs. Ecwid South Africa
1 place where Ecwid does not perform quite so Well on the search engine optimization front entails AMP — accelerated cellular pages. As its name suggests, AMP pages load quicker on cellular devices. This encourages people to stay longer on your page, thus increasing’dwell time’ –something that’s believed by many search engine optimization experts believe to be rewarded with Google with preferential treatment in search results. Furthermore, Google sometimes highlights AMP pages in carousels in search results, providing AMP content an extra little boost.
Regrettably However — and unlike most rival products like Bigcommerce or Shopify, you can’t produce AMP variations of your goods using Ecwid.
Importing and exporting data
Like most competing Products Ecwid allows you to import and export your data in CSV format.
The Export option permits you to export product information, orders and clients (in CSV format) and ensures that should you feel the need to migrate your shop to a different e-commerce platform, then you shouldn’t have some significant problems doing so.
Utilizing Ecwid with other programs
Ecwid and WordPress
WordPress doesn’t Supplied any e-commerce functionality from the box, so anybody wishing to sell on the platform will require a third-party solution like Ecwid. There is an Ecwid plugin accessible, therefore adding an Ecwid shop to your WordPress site is quite straightforward — you can get up and running with a couple clicks.
You just sign up for an Ecwid account and install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly excellent e-commerce features, but the number of payment gateway options is very limited — you need to use Stripe or Paypal. (And with Stripe only works if you are selling products from particular countries). The other principal issue with the built-in Squarespace marketing software is that they don’t facilitate dropshipping, and complete export of merchandise is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these limitations, and adding it to some Squarespace website is very easy: it’s a simple matter of including a code block to a page and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping choice for Wix users, therefore again Ecwid can offer a good workaround. A committed program is offered by Ecwid to allow you incorporate the product on a Wix store easily.
Programs and plugins
Ecwid provides a pretty Restricted number integrations with other well-known apps. Integrations do exist together with services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations could be more extensive — competing goods like Shopify provide a much wider assortment of apps. Notable omissions in the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
The Picture is better in regards to CMS plugins: All these are offered for WordPress, Wix and Joomla, allowing to you set up Ecwid on these platforms quite easily. Ecwid South Africa
Interface and ease of use
Ecwid’s Interface is rather easy to use. Like most similar online store builders, you receive a vertical menu on the left that allows you to access key performance, and the place on the right can be used to edit or display related products, site content and reports.
Much like any e-commerce tool, you’ll need to Spend a reasonable amount of time getting your head around producing catalogues and product variations, establishing shipping rates and so on…but there is nothing here that should represent also much of a learning curve.
Things are aided by an ‘onboarding checklist’ that is supplied to you once you log in for the very first time.
If You are stuck however, you can always get in touch with Ecwid’s support team — more on that later — or, if you are on a’Business’ or’Unlimited’, you are able to make the most of this included customization service (you get two hours and 12 hours customization time from Ecwidon these plans).
Ecwid and GDPR
I’m not a Attorney, so please be aware that the below observations should not be interpreted as legal information, but I am going to do my best to spell out some of the major GDPR problems facing Ecwid users under.
With the introduction of That the EU’s new GDPR legislation, there are many legal measures that site owners now should take to ensure that they are adequately protecting EU clients’ and visitors’ privacy. There are severe financial penalties for doing so (to the point where it’s typically a good idea to consult an attorney on what to do); and even when your company is not located in the EU, then you still will need to obey the regulations where any site visits in the EU are worried.
Based on my Understanding of the crucial GDPR rules, the principal priorities for potential Ecwid shop owners would be to:
· Provide adequate privacy and cookie cutter notices
· Process and store information securely
· Get explicit permission from those signing up to mailing lists it is fine to send them e-newsletters
· Provide a way to opt in or revoke consent to use of non-essential biscuits on a website (and also to log that approval ).
There doesn’t Appear to be Anything that stops you meeting the first few requirements easily enough with Ecwid, though you will need to devote time and possibly money generating adequate notices and crafting information capture forms so they are GDPR compliant.
Where things get Complex with Ecwid is your fourth requirement — cookie consent. To ensure GDPR compliance, You Have to display a cookie cutter banner to your customers which
· Allows them to select which cookies they would like to run BEFORE those cookies are run (i.e., to provide’prior consent’)
· Logs their consent to run biscuits Ecwid South Africa
· Enables them to revoke approval at a later point
So for Instance, If you Utilize a Facebook Advertising cookie in combination with your Ecwid store, you will be breaking GDPR laws unless you have a banner in place which does all of the above.
Nowout of the box at There isn’t a means to deal with the cookie consent issue with Ecwid. Nor is there a decent app available from the Ecwid app shop (the only option on this front I can find, the’EU cookie banner’, does not appear to provide the necessary functionality — despite costing $1.99 per month to utilize ).
It Appears to me that the only alternative available to Ecwid consumers is to use a professional product such as CookiePro, which does provide all the essential functionality to make cookie consent fully GDPR compliant. Despite being a strong product nonetheless, Cookiepro does need quite a lot of configuration and you will need to set quite a lot of time aside to set this up.
Setup and Layout
I Truly like The simple fact which you’re able to run a website without paying for anything. This makes the installation process that much easier, since you simply need to punch in your email and create a password to go straight to the backend port.
The machine has Wizards for every platform you would like to set your store on. If you have a WordPress site, just walk through three steps to get up and running. You could also click on choices like Facebook and Joomla, based on where you want to market.
The backend Design is perfect, because it walks you through every site creation and integration measure with some fine text and photos. As soon as you get your shop implemented on a website or societal page it looks fairly slick.
The layout Depends somewhat on the subject you have on your site, but as you can see below, it displays photos well and looks clean and easy to navigate. I particularly enjoy the Shopping Bag place, which is prominent and easy to find for clients when they want to market.
Although many Websites will be cellular friendly, its nice understanding that Ecwid involves a native shopping program for both iOS and Android. Merchants now get a native shopping application for iOS and Android.
This means you Can mange your shop and market on the go, while also giving your customers an opportunity to get products from the cell interface.
The final Design thing that makes sense to mention is your language tool. Since running an online store generally requires you to reach out to individuals from all over the planet, you are bound to stumble upon a few customers who would love to read product webpages and other content in their native tongue. Ecwid supports 45 languages, so if a user would like to translate from English to Spanish, that’s no problem in any respect.
The Ecwid Program Economy
Possessing the Opportunity to install applications is a sure fire way to scaling your ecommerce site in a reasonable way. Ecwid includes a place called the Ecwid App Market. It offers 65 software, helping merchants extend their store functionality easily. Ecwid South Africa
A Few of the apps Will give you a hand with reviews and rating, rewards programs, automated ad tools, analytics, customized layout themes and more.
SEO and Marketing
Ecwid is a Third party solution to your current website, so you’d typically have to implement additional SEO and advertising tools to truly get out the word. That said, Ecwid provides quality SEO qualities to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid shops are indexed by Google without any excess work. It gets better with WordPress sites, since you acquire access to additional search engine optimization plugins and also the default search engine functionality around the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as simple as they come, since it doesn’t appear to include any of the unnecessary bells and whistles you may find on other e commerce platforms.
Each step is Concise and clear, so that you may just go in there and sort in a product name, price and image then save the product for later. Of course you could always open up the Powerful Options, however they separate these for if you’re all set to get started ramping up your store.
As an example of the inventory Rich direction toolset, you gain access to things like out of stock product monitoring, mobile device inventory management, barcode scanning and more.
Ecwid provides A Chat With Sales feature which is one of my favourite ways to talk with companies. Simply send them a query and you are able to work on something else until they respond.
The company also Provides a powerful support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include telephone service, online chat support and email support, keeping the response time short and encourage quality high.
In my mind, the Platform has all you could want concerning support.
Payments and Safety
It’s not always Simple to find an ecommerce platform that doesn’t charge fees, but that is just what you get with Ecwid. They never charge any kind of trade fee with any of the plans they provide, which makes it desirable for any store that is trying to keep costs down and also to improve margins.
Remember that Ecwid is not a payment processor, which means you have to set up something such as PayPal or Stripe to process all the transactions that come through your website. It’s rather simple to employ one of these systems, since Ecwid incorporates with over 40 international payment options. However, each of those processors have their own trade fees so that you have to get ready for them.
It is quite Clear that Ecwid takes security seriously, since the company is a PCI DSS Grade 1 accredited service provider. The company also claims that each trade that includes sensitive information is transferred via a secure HTTPS channel. Ecwid South Africa
Imagine if you Would like to accumulate both online and offline payments? Maybe you’d like a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your performance into both an online and offline system.
Advantages and disadvantages of utilizing Ecwid
· Ecwid represents a really easy way to add e-commerce to some present website.
· Point-of-sale performance is available, and there are a number of strategies to apply it.
· The item is cheap compared to other alternatives.
· It supports multi-language versions of your store.
· The store layouts are responsive.
· Plugins / apps are available for major platforms (such as WordPress, Drupal and Wix).
· It permits users of site building products which don’t facilitate dropshipping to start doing this (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter site’ option is a fantastic stopgap measure for retailers who want a store quickly, but have yet to develop a full website to add the Ecwid widget to.
· The free Ecwid plan is not time-limited, includes support, and is rather generous concerning attributes.
· The Paypal Here POS system is limited to the US and UK.
· The Paypal This POS system is limited to iOS users.
· Telephone support is only available on the more expensive plans.
· There’s a restricted number of apps / integrations offered from the Ecwid App store.
· You can not change product URLs, which is slightly annoying in the SEO perspective.
· You can’t create AMP variations of product pages using Ecwid.
· Making Ecwid GDPR-compliant (with regard to obtaining cookie approval ) seems hard.
· The free version doesn’t let you get any of the SEO tools.
Ecwid comes With four plans, among which is completely free. They market the free plan like crazy, and mention that a number of other platforms drag you in free trial, even where you may eventually have to pay.
That is where Ecwid stands out, and you’ll be able to see that the other payment programs are fairly reasonably priced.
The Free plan Allows you to sell 10 products, whereas the Venture plan ups that depend to 100 goods and you get items like an iPhone direction app. The company program goes up to 2500 products for a superb price and you also get live chat support. Priority support comes along with the Unlimited plan and you might also market an unlimited number of products.
Ecwid is one of The cheapest solutions available on the market. You may see that it is actually more affordable than a lot of the other platforms we’ve reviewed in the past, so if you’re searching for value, this might be the perfect plugin for you.
In short, I’m Beginning to think that Ecwid is one of the greatest ways to market online, as long as you implement the best methods to enhance your sales online too. Ecwid is a sleek system, with superb easy implementation measures, which makes it ideal for your small business audience. Ecwid South Africa