Background Ecwid Squarespace
Have you ever Wondered if you are using the right ecommerce platform for selling online? Do you occasionally stumble upon a new service that’s more practical and more economical than what you’re using today? Starting a small business is all about keeping your prices low, and locating an ecommerce platform to assist you with half the battle. Unfortunately, when you run a small company site it often becomes tricky once you would like to attract on a new ecommerce platform or even just alter your site at all. Read our Ecwid review to discover more about this option. Ecwid Squarespace
Many options Purposefully make a closed system, which is tedious to move away from as soon as you get started. But with a platform named Ecwid, you no longer have to worry about this. In fact, the entire aim of the business, which started in 2009, is to quickly and quickly make an online store system in your existing websites.
You don’t have To create a completely different site. Just implement Ecwid on any platform, CMS or social network (in five minutes) and you are good to go.
That raised my Attention, since I know the struggles that come along with attempting to migrate websites, particularly in regards to ecommerce. So, I wanted to put together a comprehensive review of this Ecwid system to see if it is worth the time.
How Many Men and Women Use Ecwid?
It’s rather Remarkable what Ecwid has achieved since 2009, with over 1 million retailers getting signed up. What’s even more cool is that the Ecwid merchants span over 175 distinct countries, showing that this isn’t only a platform for people in the US or Europe. Even businesses in developing nations have a opportunity to find an online store heading, and you do not have to squander your previous site if you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 certified. If you’re not sure what that is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing you and your customers’ data is safe and secure.
In addition to The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 and also the 1 million is the fact you don’t require a WordPress site in order to implement Ecwid. So, the 20,000 simply identifies WordPress users using the plugin.
What is Ecwid, and how does this work?
Ecwid is a hosted Alternative for building an online shop. Unlike competing products such as Shopify, Bigcommerce and Volusion, which allow you to build a fresh website with e-commerce performance, Ecwid is geared more towards people who already have a site and just wish to add an online store for this.
Much like other E-commerce platforms, Ecwid lets you set up’catalogs’ of goods, and include photos, pricing, weight etc. for each. You can define shipping prices, accept credit card payments and so on — all of the key stuff that you would expect to be able to perform using an e-commerce alternative.
However it differs Apart from competing products like Shopify, Volusion, Squarespace and Bigcommerce in that it isn’t actually designed to let you create a fully-featured, standalone e-commerce site; rather, it’s intended to allow you add an online store to an existing online presence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Site’, which does let you create a one-page standalone offering. We are going to chat through this in more detail later on in the inspection.) Ecwid Squarespace
The Product operates by giving you a widget which gets put on other websites — hence the name Ecwid: it is short for’E-commerce Widget’. You receive a couple lines of HTML code (the widget) to add to an existing site or social networking profile, and your store is displayed wherever you’ve added this code.
Ecwid makes Strides in the market by catering to businesses that don’t want to begin a brand new website. The primary attribute is that you can take your old website and quickly integrate the Ecwid system inside a couple of minutes.
You can also Mirror the machine on several other sites if you anticipate selling elsewhere on the web. Handle all of these websites from 1 location instead of switching between multiple dashboards.
Another pleasant Attribute is that the syncing between multiple devices. Sell on-the-go with your smartphone. This usually means that you can visit a tradeshow to generate a number of sales and each one these earnings are represented onto the back part of your website.
The system is Also made to integrate nicely with social networks, and that means you may sell your things on Facebook if desired. 1 part of Ecwid that we particularly enjoy is the delivery aspect. With real time transport integrations you constantly know what is going on with your requests and where they are being shipped to.
What other trendy Things are comprised with Ecwid?
It runs on a super quick frame
It comes with an address book for customers and clients
The system has over 43 translations for selling around the world
You get a Lot of promotional tools such as vouchers, discounts, bulk pricing and more
Produce your personalized email alerts
Utilize the automated tax solution (automatic taxation charges at checkout, tax reporting and submitting )
Thanks Into Ecwid’s point-of-sale (POS) functionality, you may use your Ecwid store to market not just online but in bodily places too — in shops, market stalls, in concerts and so on.
With Ecwid’s POS Performance, irrespective of if a customer purchases a product in store, online, in their telephone or via Facebook, everything stays in sync – i.e., the retailer’s catalogue, inventory and client / trade info.
There’s a couple of methods that you can use this attribute: the easiest is probably to use’Paypal Here.’ This entails downloading the Ecwid iOS program from the Apple’s App shop, linking it to the Paypal Here service, then taking payments utilizing a cell card reader (pictured above).
You’ve got two choices when it comes to POS Hardware and Paypal This: you can buy a chip and swipe reader (for $24.99) or a processor and also tap reader (for $79.99). Both can be ordered straight from Ecwid.
There’s a couple of Things worth noting the Paypal Here integration: first, it’s only available to merchants in america and UK. Second, it is not yet available on Android devices. (On their website, Ecwid say it will be available shortly — but they’ve been saying that for quite a while now). Ecwid Squarespace
If you’re based outside The US / UK, or need to utilize another mobile device type, the fantastic thing is that Ecwid also functions together with all the Vend, Clover, NCR Silver and Square POS systems. These all ease utilizing a larger selection of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers pill racks etc.) and are usable in more countries.
Although you can avail Of this Paypal Here POS option on most of paid-for plans, you’ll need to be on the priciest’Unlimited’ program if you want to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning they will display properly across devices — desktop, tablet and mobile. In a age where smartphone internet browsing is eclipsing desktop surfing, this is important.
Unlike many similar Goods, Ecwid offers a completely free plan.
Granted, it is a pretty Standard plan, in which attributes like discount vouchers and service are not available, and it merely allows you to sell up to 10 products in 2 categories — but this could actually be adequate for some users, and using it’s a good way to try the system out.
But, A key point to notice about the free program is the fact that it isn’t good from an search engine optimization standpoint — you need to be on a paid plan to ensure that your product pages speak to search engines correctly (more on SEO below).
Ecwid is ahead of the Pack because its storefronts can be mechanically translated into nearly 50 distinct languages — clients can view your shop in their own language, without you having to worry about producing alternate versions of this. Ecwid provides this performance by detecting visitors’ language automatically according to their browser settings / IP address.
Competing products like Shopify And Bigcommerce are yet to provide this type of functionality — they force you to rely on third party apps, the production of numerous shops or Google Translate to provide different language versions of your shop, which can be less than ideal. So a definite triumph for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimisation (search engine optimization ) in Ecwid is a pretty straightforward affair. You are able to edit the title of your page and its own meta description; the relevant fields are pre-populated for you automatically, however you can tweak them to match your SEO objectives.
So Far as I can tell However, you can not manually change the URL of a product — you need to make do with the one which Ecwid creates for you. This is not perfect because key words in URLs are used by some search engines to categorise content through indexing.
However, The URLs which are automatically generated by Ecwid include the title you have given to your own product – so in the event that you include some keywords in your product title (not a bad idea anyway) your URL will comprise them too. This serves as a tool of a workaround, but I would prefer whole control over URLs. Ecwid Squarespace
1 place where Ecwid does not perform so Well on the SEO front involves AMP — accelerated mobile pages. As the name implies, AMP pages load quicker on cellular devices. This motivates people to stay longer on your page, thus increasing’live time’ –something which is believed by many SEO experts believe to be rewarded with Google with preferential treatment in search results. Furthermore, Google sometimes highlights AMP webpages in carousels in search results, giving AMP articles an extra little boost.
Unfortunately However — and unlike competing products like Bigcommerce or Shopify, you can not produce AMP variations of your products using Ecwid.
Importing and exporting data
Like many competing Products Ecwid allows you to import and export your data in CSV format.
The Export option allows you to export product data, orders and customers (again, in CSV format) and means that if you feel the need to migrate your store to a different e-commerce platform, then you shouldn’t have some significant problems doing so.
Using Ecwid with other platforms
Ecwid and Twitter
WordPress doesn’t Supplied any e-commerce functionality out of this box, so anyone wanting to market on the stage will require a third-party solution like Ecwid. There’s an Ecwid plugin available, so adding an Ecwid store to your WordPress site is very straightforward — you can get up and running with a few clicks.
You simply sign up for an Ecwid accounts and then install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly good e-commerce attributes, but the number of payment gateway options is very limited — you need to utilize Stripe or Paypal. (And with Stripe only functions if you are selling goods from certain countries). The other main problem with the built-in Squarespace selling software is they don’t facilitate dropshipping, and full export of merchandise is not currently possible.
Integrating Ecwid with Squarespace allows you to bypass these constraints, and adding it into a Squarespace website is quite simple: it is a simple matter of adding a code block to a page and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping option for Wix users, therefore again Ecwid can offer a fantastic workaround. A committed app is offered by Ecwid to enable you integrate the product onto a Wix shop easily.
Programs and plugins
Ecwid provides a pretty Limited number integrations with other well-known apps. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations could be extensive — competing goods such as Shopify provide a much broader assortment of apps. Notable omissions in the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
The Image is better in regards to CMS plugins: All these are available for WordPress, Wix and Joomla, allowing to you set up Ecwid on one of these platforms very easily. Ecwid Squarespace
Interface and ease of use
Ecwid’s Interface is rather easy to use. Like many similar online store builders, you receive a vertical menu on the left that lets you access key performance, and the area on the right can be used to display or edit associated products, website reports and content.
Much like any e-commerce tool, you will have to Spend a reasonable amount of time getting your head about creating catalogues and product variations, establishing shipping rates etc…but there isn’t anything here that should represent also a lot of a learning curve.
Matters are aided by an ‘onboarding checklist’ that is provided to you once you log in for the first time.
If You are stuck nonetheless, you could always get in touch with Ecwid’s support staff — more on that later — or, even if you are on a’Business’ or’Unlimited’, you can make the most of this included customization service (you get 2 hours and 12 hours personalization time from Ecwidon these programs ).
Ecwid and GDPR
I’m not a Lawyer, so please note the below observations should not be interpreted as legal information, but I am going to do my very best to spell out some of the major GDPR problems facing Ecwid users below.
With the introduction of That the EU’s new GDPR laws, there are many legal measures that site owners now need to take to ensure that they are adequately protecting EU customers’ and visitors’ privacy. There are serious financial penalties for doing this (to the point where it is typically a good idea to speak with an attorney about what to do); and even if your company is not located in the EU, you still need to obey the regulations where any website visits from the EU are worried.
According to my Understanding of the crucial GDPR rules, the main priorities for potential Ecwid store owners are to:
· Provide sufficient privacy and cookie notices
· Process and store data safely
· Get explicit consent from those registering to mailing lists that it is okay to send them e-newsletters
· Provide a way to opt in or revoke consent to use of non-essential biscuits on a site (and also to log that consent).
There doesn’t seem to be Anything that stops you meeting the first three requirements readily enough with Ecwid, though you will need to devote time and potentially money creating adequate notices and crafting information capture forms so they are GDPR compliant.
Where things get Complex with Ecwid is your fourth requirement — cookie cutter approval. To ensure GDPR compliance, you need to display a cookie banner to your customers which
· Allows them to select which cookies they want to run BEFORE those cookies are run (i.e., to provide’prior permission’)
· Logs their consent to conduct biscuits Ecwid Squarespace
· Allows them to revoke approval at a later point
So for Instance, If you Utilize a Facebook Ads cookie in conjunction with your Ecwid shop, you’ll be breaking GDPR laws unless you’ve got a banner set up which does all the above.
Now, out of the box at Least there isn’t a means to deal with the cookie approval issue with Ecwid. Nor is there a decent app accessible from the Ecwid app store (the only alternative on this front I can locate, the’EU cookie banner’, does not appear to provide the necessary functionality — despite costing $1.99 a month to use).
It Seems to me that the only alternative available to Ecwid users would be to use a specialist product like CookiePro, which does supply all the necessary functionality to make cookie approval fully GDPR compliant. Despite being a powerful product however, Cookiepro does require quite a great deal of configuration and you will need to set quite a great deal of time apart to set it up.
Installation and Design
I really enjoy The fact that you can run a website without paying anything. This makes the installation process that much easier, since you just have to punch in your email and create a password to proceed right to the backend interface.
The machine has Wizards for each platform that you want to place your store on. In case you’ve got a WordPress site, simply walk through three steps to get up and running. You can even click on choices like Facebook and Joomla, depending on where you want to market.
The backend Design is flawless, because it walks you through each website creation and integration step with a few fine text and photos. As soon as you obtain your shop implemented on a site or social page it looks fairly slick.
The layout Depends upon the subject you’ve got on your site, however as you can see below, it shows photos well and appears clean and easy to navigate. I especially enjoy the Shopping Bag place, which is outstanding and easy to locate for customers when they wish to checkout.
Although many Websites are going to be mobile friendly, its fine understanding that Ecwid includes a native shopping program for both iOS and Android. Merchants now receive a native shopping program for iOS and Android.
This means you Can mange your shop and market on the move, while also giving your clients an opportunity to get products from the mobile interface.
The final Design item that makes sense to mention is your vocabulary tool. Since conducting an online store generally requires one to reach out to individuals from throughout the world, you’re bound to stumble upon some customers who would love to read product pages and other content in their native tongue. Ecwid supports 45 languages, so when a user wants to translate from English to Spanish, that’s not a problem in any respect.
The Ecwid Program Market
Having the Chance to install applications is a sure fire way to scaling your ecommerce website in a fair way. Ecwid includes a location known as the Ecwid App Market. It offers 65 software, helping merchants extend their store functionality easily. Ecwid Squarespace
A Few of the apps Can give you a hand with rating and reviews, rewards programs, automatic ad tools, analytics, custom layout themes and much more.
SEO and Marketing
Ecwid is a Third-party solution to your present site, so you’d normally need to employ additional SEO and advertising tools to really get the word out. That said, Ecwid supplies quality SEO qualities to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid stores are indexed by Google with no extra work. It gets better with WordPress websites, since you acquire access to additional SEO plugins as well as the default search engine performance around the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as simple as they come, since it doesn’t seem to include any of those unnecessary bells and whistles you might find on other ecommerce platforms.
Each measure is Concise and clear, so that you may just go in there and type in a product name, price and picture then save the product for later. Of course you can always open up the Powerful Options, however they separate these for if you’re ready to get started ramping up your store.
As an example of the inventory Rich management toolset, you gain access to things like out of stock merchandise tracking, mobile device stock management, barcode scanning and more.
Ecwid offers A Chat With Earnings feature that is always one of my favorite ways to talk to companies. Simply send them a question and you are able to work on something else until they respond.
The Business also Provides a powerful support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include phone service, online chat support and email support, maintaining the response time short and encourage quality .
In my eyes, the Platform has everything you could want concerning support.
Payments and Safety
It’s not necessarily Easy to find an ecommerce platform that does not charge fees, but that is just what you get with Ecwid. They never charge any sort of trade fee with any of those programs they offer, which makes it desirable for any shop that’s hoping to keep costs down and also to improve margins.
Remember that Ecwid is not a payment processor, so you’ve got to set up something like PayPal or Stripe to process all of the transactions that come through your site. It’s rather simple to implement these systems, since Ecwid integrates with over 40 international payment options. However, each one of those processors have their own transaction fees so you have to get ready for these.
It is quite Evident that Ecwid takes security seriously, because the provider is a PCI DSS Level 1 accredited supplier. The business also states that each trade that includes sensitive information is transferred via a secure HTTPS channel. Ecwid Squarespace
Imagine if you Would love to accumulate both offline and online payments? Perhaps you’d like a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your performance into both an offline and online system.
Advantages and disadvantages of using Ecwid
· Ecwid signifies a really easy way to add e-commerce to any existing website.
· Point-of-sale performance is available, and there are a number of ways to implement it.
· The product is cheap compared to other alternatives.
· It supports multi-language variations of your shop.
· The store layouts are responsive.
· Plugins / programs are available for major platforms (such as WordPress, Drupal and Wix).
· It allows users of website building products that don’t facilitate dropshipping to start doing this (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter website’ option is a good stopgap measure for retailers who want a store quickly, but have yet to create a full site to add the Ecwid widget to.
· The free Ecwid plan isn’t time-limited, includes service, and is fairly generous in terms of features.
· The Paypal Here POS system is limited to the US and UK.
· The Paypal Here POS system is limited to iOS users.
· Telephone support is only available on the more expensive plans.
· There is a restricted number of programs / integrations offered in the Ecwid Program store.
· You can not alter product URLs, which can be slightly annoying in the SEO point of view.
· You can’t create AMP versions of merchandise pages using Ecwid.
· Making Ecwid GDPR-compliant (with regard to getting cookie consent) seems difficult.
· The free version doesn’t let you access any of the SEO tools.
Ecwid comes With four plans, one of which is completely free. They market the free plan like crazy, and mention that many different platforms drag you in free trial, where you may finally need to pay.
That is where Ecwid stands out, and you can see the other payment programs are fairly affordable.
The Free plan Lets you sell 10 products, whereas the Venture plan ups that count to 100 products and you get things like an iPhone direction app. The Business program goes up to 2500 products for a superb price and you get live chat service. Priority support comes along with the Unlimited program and you can also sell an unlimited number of products.
Ecwid is one of The cheapest solutions available on the marketplace. You can see that it’s actually cheaper than a lot of the other programs we’ve reviewed in the past, so if you’re looking for value, this could be the right plugin for you.
In short, I’m Starting to think that Ecwid is among the greatest ways to sell online, provided that you employ the best ways to enhance your earnings online too. Ecwid is a slick system, with superb simple implementation steps, making it perfect for the small business crowd. Ecwid Squarespace