Background Ecwid Ssl
Have you ever Wondered if you are using the ideal ecommerce platform for sale online? Can you sometimes stumble upon a new service that’s more practical and cheaper than what you’re using today? Starting a small business is all about keeping your costs low, and finding an ecommerce platform that will assist you with that is half the battle. Unfortunately, when you operate a small business website it often becomes tricky once you would like to attract on a brand new ecommerce platform or even just alter your website at all. Read our Ecwid review to discover more about this solution. Ecwid Ssl
Many solutions Purposefully make a closed system, which can be tedious to maneuver away from as soon as you begin. However, with a platform named Ecwid, you no longer need to be concerned about this. Actually, the whole goal of the business, which began in 2009, is to quickly and quickly make an internet store system in your existing websites.
You do not have To make a whole new site. Just apply Ecwid on any stage, CMS or social network (in five minutes) and you are all set.
That increased my Attention, since I know the struggles that come along with attempting to migrate sites, especially in regards to ecommerce. So, I wanted to gather an in-depth review of the Ecwid system to see if it’s worth the time.
How Many People Use Ecwid?
It is quite Impressive what Ecwid has done since 2009, with more than 1 million merchants getting signed up. What is even more cool is that the Ecwid retailers span over 175 distinct countries, demonstrating that this is not just a platform for people in the united states or Europe. Even businesses in developing nations have a opportunity to get an online store going, and you don’t even have to trash your previous website in case you have one.
The usership Continues to grow, especially considering Ecwid is currently PCI DSS Level 1 accredited. If you are not certain what this is, it’s pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing you and your clients’ data is safe and secure.
In addition to The total merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The gap between that 20,000 along with also the 1 million is the fact that you don’t require a WordPress site in order to implement Ecwid. So, the 20,000 only refers to WordPress users using the plugin.
What’s Ecwid, and how can this work?
Ecwid is a hosted Alternative for building an online shop. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to construct a fresh website with e-commerce performance, Ecwid is geared more towards people who currently have a website and simply want to add an internet store to it.
Much like other E-commerce programs, Ecwid allows you to set up’catalogs’ of all goods, and include photos, pricing, weight etc. for each. You can specify shipping rates, accept credit card payments etc — all of the key stuff that you would expect to be able to perform using an e-commerce alternative.
However it differs Significantly from competing products such as Shopify, Volusion, Squarespace and Bigcommerce in that it isn’t actually designed to allow you to create a fully-featured, standalone e-commerce website; instead, it’s intended to enable you add an internet store to an existing online presence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Site’, that will let you create a one-page standalone offering. We’ll chat through this in more depth later on in the review.) Ecwid Ssl
The Product operates by providing you a widget that gets placed on other sites — hence the title Ecwid: it’s short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add into an present site or societal media profile, and your shop is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to companies that don’t need to start a brand-new website. The primary attribute is that you can take your old website and quickly incorporate the Ecwid system within a couple of minutes.
You can also Mirror the machine on various other websites if you plan on selling elsewhere online. Manage all of these sites from one location rather than switching between multiple dashboards.
Another nice Feature is the syncing between multiple devices. Sell on-the-go with your smartphone. This means you could visit a tradeshow to make a number of sales and each one of these earnings are reflected onto the back part of your website.
The system is Also designed to integrate well with social networks, so you can sell your items on Facebook if needed. 1 part of Ecwid we particularly enjoy is the delivery aspect. With real time shipping integrations you always know what’s going on with your orders and at which they’re being shipped to.
What other trendy Things are included with Ecwid?
It runs on a super quick framework
It comes with an address book to get customers and clients
The machine has over 43 translations for sale around the planet
You get a Lot of promotional tools like vouchers, discounts, and bulk pricing and much more
Create your personalized email alerts
Utilize the automatic tax alternative (automatic tax rates at checkout, tax reporting and filing)
Thanks To Ecwid’s point-of-sale (POS) performance, you can use your Ecwid store to sell not only online but in physical locations too — in shops, market stalls, in concerts and so forth.
Together with Ecwid’s POS Functionality, regardless of whether a customer purchases a product in shop, online, in their telephone or via Facebook, everything stays in sync – i.e., the retailer’s catalogue, inventory and customer / trade information.
There’s a few ways you can take advantage of this feature: the easiest is likely to use’Paypal Here.’ This involves downloading the Ecwid iOS app from the Apple’s App store, connecting it to the Paypal Here service, then taking payments utilizing a mobile card reader (pictured above).
You have two options when it comes to POS Hardware and Paypal Here: you can either buy a chip and swipe reader (for $24.99) or a chip and tap reader (for $79.99). Both can be ordered direct from Ecwid.
There’s a couple of Things worth noting the Paypal Here integration: first, it’s only available to retailers in the US and UK. Secondly, it’s not yet available on Android apparatus. (On their website, Ecwid say it’ll be available shortly — but they’ve been saying that for quite some time now). Ecwid Ssl
If you are located outside That the US / UK, or need to work with another mobile device type, the good news is that Ecwid also functions with all the Vend, Clover, NCR Silver and Square POS systems. These all facilitate utilizing a wider range of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers pill stands etc.) and are usable in more nations.
Although you can avail Of this Paypal Here POS choice on most of paid-for programs, you’ll want to be on the priciest’Unlimited’ program if you want to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning that they will display properly across devices — desktopcomputer, tablet and cellular. In an era where smartphone internet browsing is eclipsing desktop surfing, this is important.
Unlike many similar Goods, Ecwid provides a completely free plan.
Granted, it’s a pretty Basic plan, where attributes like discount vouchers and support are not accessible, and it only allows you to sell up to 10 products in 2 classes — but this may really be sufficient for some users, and using it’s a good way to try the system out.
However, A vital point to note about the free plan is the fact that it isn’t great from an search engine optimization standpoint — you need to be on a paid program to make certain your product pages talk to search engines correctly (more on SEO below).
Ecwid is ahead of the Pack in that its storefronts can be mechanically translated into nearly 50 different languages — clients can see your shop in their own language, without you needing to worry about creating alternate versions of it. Ecwid provides this functionality by discovering visitors’ language automatically based on their browser settings / IP address.
Competing products like Shopify And Bigcommerce are yet to supply this sort of functionality — that they force you to rely on third party apps, the creation of multiple stores or Google Translate to provide different language variations of your shop, which is less than perfect. Therefore a definite triumph for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimization (search engine optimization ) in Ecwid is a fairly straightforward affair. You can edit the name of your page and its meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to match your search engine optimization objectives.
So Far as I can tell However, you can not manually change the URL of a product — you have to make do with the one which Ecwid creates for you. This isn’t ideal because key words in URLs are used by some search engines to categorise content through indexing.
However, The URLs which are automatically generated by Ecwid include the title you’ve given to your product – so if you include some keywords in your product name (maybe not a bad idea anyway) your URL will include them too. This functions as a tool of a workaround, but I’d prefer full control over URLs. Ecwid Ssl
One area where Ecwid doesn’t perform quite so Well on the SEO front entails AMP — accelerated mobile pages. As its name implies, AMP pages load quicker on mobile devices. This motivates people to stay longer on your page, thus increasing’live time’ –something which is believed by many SEO experts believe to be rewarded with Google with preferential treatment in search results. Additionally, Google sometimes highlights AMP pages in carousels in search results, providing AMP content an extra little boost.
Unfortunately However — and unlike rival products like Bigcommerce or Shopify, you can’t create AMP variations of your goods using Ecwid.
Importing and exporting data
Like most competing Products Ecwid allows you to import and export your data in CSV format.
The Export option permits you to export merchandise data, orders and clients (in CSV format) and ensures that should you ever feel the need to migrate your shop to a different e-commerce platform, you should not have some major difficulties doing so.
Utilizing Ecwid with other platforms
Ecwid and Twitter
WordPress doesn’t Provided any e-commerce performance from the box, so anybody wanting to market on the platform will require a third-party alternative like Ecwid. There is an Ecwid plugin available, so adding an Ecwid store to your WordPress site is very simple — you can get up and running with a couple clicks.
You just sign up for an Ecwid accounts and then install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly excellent e-commerce features, but the number of payment gateway options is quite limited — you have to utilize Stripe or Paypal. (And with Stripe only functions if you are selling products from particular countries). Another main issue with the built-in Squarespace selling software is that they don’t facilitate dropshipping, and complete export of products is not currently possible.
Integrating Ecwid with Squarespace allows you to bypass these constraints, and adding it to a Squarespace website is very easy: it is a simple matter of adding a code block to a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping option for Wix users, therefore again Ecwid can provide a good workaround. A dedicated app is offered by Ecwid to enable you integrate the item on a Wix store easily.
Programs and plugins
Ecwid provides a fairly Limited number integrations with other apps that are well-known. Integrations do exist with services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations could be extensive — competing products such as Shopify offer a much wider range of programs. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming shortly ).
The Picture is better in regards to CMS plugins: All these are available for WordPress, Wix and Joomla, allowing to you install Ecwid on these platforms very easily. Ecwid Ssl
Interface and ease of use
Ecwid’s Interface is rather easy to use. Like most similar online shop builders, you receive a vertical menu on the left which allows you to access key functionality, and the place on the right can be used to display or edit associated products, website content and reports.
Much like any e-commerce tool, you’ll need to Spend a reasonable amount of time getting your head about creating catalogues and product variants, setting up transport prices and so on…but there isn’t anything here that should represent too much of a learning curve.
Matters are helped by an ‘onboarding checklist’ that’s supplied to you when you log in for the first time.
If You are stuck nonetheless, you could always get in contact with Ecwid’s support staff — more on this later — or, even if you’re on a’Business’ or’Unlimited’, you can make the most of this included customization support (you get 2 hours and 12 hours customization time from Ecwidon these plans).
Ecwid and GDPR
I’m not a Lawyer, so please be aware the below observations should not be interpreted as legal advice, but I am planning to do my very best to spell out some of the major GDPR issues facing Ecwid users below.
With the introduction of The EU’s new GDPR legislation, there are many legal measures that website owners now need to take to ensure they are adequately protecting EU clients’ and visitors’ privacy. There are severe financial penalties for not doing this (to the point where it’s usually a good idea to consult an attorney on what to do); and even if your business is not located in the EU, then you still need to obey the regulations where any site visits in the EU are concerned.
Based on my Understanding of the key GDPR principles, the main priorities for potential Ecwid shop owners are to:
· Provide sufficient privacy and cookie notices
· Process and store information securely
· Get explicit permission from people registering to mailing lists that it is fine to send them e-newsletters
· Provide a means to opt in or revoke consent to use of non-essential biscuits onto a website (and also to log that consent).
There does not Appear to be Anything that stops you fulfilling the first few requirements readily enough with Ecwid, although you will need to spend time and possibly money creating adequate notices and crafting data capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie cutter consent. To ensure GDPR compliance, You Have to display a cookie banner to your visitors which
· Allows them to select which cookies they would like to conduct BEFORE those biscuits are conducted (i.e., to give’prior permission’)
· Logs their consent to conduct biscuits Ecwid Ssl
· Allows them to revoke consent at a later stage
So for Instance, If you Utilize a Facebook Advertising cookie in conjunction with your Ecwid shop, you will be breaking GDPR laws unless you have a banner set up which does all the above.
Now, out of the box at There is not a way to deal with the cookie consent issue with Ecwid. Nor is there an adequate app accessible from the Ecwid app store (the only option on front that I can find, the’EU cookie banner’, does not seem to provide the essential functionality — despite costing $1.99 a month to use).
It Appears to me that the only alternative available to Ecwid consumers is to use a professional product like CookiePro, which will provide all the essential performance to generate cookie approval fully GDPR compliant. Despite being a strong product nonetheless, Cookiepro does need quite a lot of configuration and you will want to set quite a lot of time aside to set it up.
Setup and Layout
I really like The fact that you can run a website without paying anything. This makes the setup process that much simpler, because you just have to punch in your email and make a password to go right to the backend interface.
The machine has Wizards for each platform you want to place your store on. In case you’ve got a WordPress site, simply walk through three steps to get up and running. You could also click on options like Facebook and Joomla, based on the place you would like to sell.
The backend Design is perfect, since it walks you through each site creation and integration step with a few nice text and photos. As soon as you get your shop implemented on a website or social page it looks fairly sleek.
The design Depends somewhat on the theme you’ve got on your website, but as you can see below, it shows photos well and appears clean and easy to navigate. I especially enjoy the Shopping Bag place, which can be prominent and easy to locate for customers when they wish to market.
Though many Websites will be cellular friendly, its nice knowing that Ecwid involves a native shopping application for both iOS and Android. Merchants now get a native shopping program for iOS and Android.
This means you Can mange your shop and sell on the go, while also providing your customers a chance to buy products from the mobile interface.
The final Design item which makes sense to mention is the vocabulary tool. Since conducting an online store generally requires you to reach out to people from throughout the planet, you are bound to stumble upon some customers who would like to read product webpages and other content in their native language. Ecwid supports 45 languages, so when a user wants to translate from English to Spanish, that is no problem in any respect.
The Ecwid App Market
Possessing the Opportunity to install applications is a sure fire way to scaling up your ecommerce website in a reasonable manner. Ecwid includes a place known as the Ecwid App Market. It provides 65 applications, helping retailers extend their store functionality easily. Ecwid Ssl
Some of the programs Can help you out with reviews and rating, rewards programs, automated ad tools, analytics, custom design themes and much more.
SEO and Marketing
Ecwid is a Third party remedy to your current site, so you would typically have to employ additional SEO and marketing tools to truly get the word out. That said, Ecwid supplies quality SEO qualities to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, therefore all Ecwid stores are indexed by Google with no excess effort. It gets better with WordPress websites, since you gain access to additional search engine optimization plugins as well as also the default search engine performance around the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as straightforward as they come, because it doesn’t seem to incorporate any of those unnecessary bells and whistles you might find on other e commerce platforms.
Each measure is Clear and concise, so you can just go in there and sort in a product name, price and image then save the merchandise for afterwards. Obviously you could always open the More Powerful Options, but they separate these for if you’re all set to start ramping up your store.
As an example of the stock Rich direction toolset, you gain access to things like out of stock product tracking, mobile device stock management, barcode scanning and much more.
Ecwid offers A Chat With Earnings attribute that is one of my favorite ways to talk with companies. Simply send them a question and you are able to work on something else until they respond.
The company also Provides a powerful support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include telephone support, online chat support and email support, maintaining the response time short and encourage quality high.
In my mind, the Platform has all you might want concerning support.
Payments and Security
It is not necessarily Easy to locate an ecommerce platform that doesn’t charge transaction fees, but that’s just what you get with Ecwid. They never control any sort of transaction fee with any of the plans they provide, making it desirable for any store that is trying to keep costs down and also to improve margins.
Keep in mind that Ecwid isn’t a payment processor, which means you have to set up something like PayPal or Stripe to process all of the transactions that come through your site. It is rather simple to employ one of these systems, because Ecwid incorporates with over 40 global payment choices. However, each one of those processors have their particular trade fees so that you need to get ready for them.
It’s quite Evident that Ecwid takes safety seriously, because the provider is a PCI DSS Level 1 accredited service provider. The business also states that every trade that includes sensitive data is transferred via a secure HTTPS channel. Ecwid Ssl
Imagine if you Would like to collect both online and offline payments? Perhaps you’d like a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your performance into both an offline and online system.
Advantages and disadvantages of using Ecwid
· Ecwid signifies a really simple way to add e-commerce to some present website.
· Point-of-sale performance can be obtained, and there are quite a few strategies to implement it.
· The product is cheap compared to other alternatives.
· It supports multi-language versions of your store.
· The store designs are responsive.
· Plugins / apps are available for major platforms (such as WordPress, Drupal and Wix).
· It allows users of website building products which don’t facilitate dropshipping to start doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter website’ option is a good stopgap measure for retailers who want a store fast, but have yet to create a complete website in order to bring the Ecwid widget to.
· The free Ecwid plan isn’t time-limited, includes service, and is fairly generous concerning features.
· The Paypal This POS system is limited to the US and UK.
· The Paypal Here POS system is limited to iOS users.
· Telephone support is only available on the more expensive programs.
· There is a restricted number of apps / integrations available from the Ecwid Program store.
· You can not change merchandise URLs, which is slightly annoying in the SEO perspective.
· You can not create AMP versions of merchandise pages utilizing Ecwid.
· Creating Ecwid GDPR-compliant (with respect to getting cookie consent) sounds difficult.
· The free version doesn’t let you access any of the search engine optimization tools.
Ecwid comes With four plans, one of which is totally free. They market the free program like mad, and mention that many different platforms drag you in free trial, where you may eventually need to pay.
This is where Ecwid stands outside, and you’ll be able to see that the other payment programs are rather affordable.
The Free program Allows you to sell 10 products, whereas the Venture plan ups that depend to 100 products and you get things like an iPhone direction program. The company program goes up to 2500 merchandise for a wonderful price and you also get live chat support. Priority support comes alongside the Unlimited program and you can also sell an unlimited number of merchandise.
Ecwid is one of The cheapest solutions on the market. You may see that it is actually more affordable than a lot of the other platforms we’ve reviewed previously, so if you’re looking for value, this might be the perfect plugin for you.
In short, I’m Starting to think that Ecwid is among the greatest ways to sell online, provided that you implement the best ways to enhance your earnings online as well. Ecwid is a slick system, with superb easy implementation steps, making it perfect for the small business crowd. Ecwid Ssl