Intro Ecwid Starter Site
Have you ever Wondered if you are using the right ecommerce platform for selling on the internet? Do you occasionally stumble upon a new service that’s more practical and more economical than what you’re using now? Starting a small business is all about keeping your costs low, and locating an ecommerce platform to assist you with that is half the battle. Unfortunately, when you operate a small company website it often becomes tricky when you would like to attract on a brand new ecommerce platform or perhaps just alter your site whatsoever. Read our Ecwid review to discover more about this option. Ecwid Starter Site
Many options Intentionally create a closed system, which can be tedious to move away from as soon as you begin. However, with a stage named Ecwid, you do not need to be concerned about it. Actually, the entire goal of the company, which began in 2009, is to quickly and quickly create an online store system in your present websites.
You do not have To make a completely different website. Just implement Ecwid on any stage, CMS or social network (in five minutes) and you’re good to go.
That raised my Attention, since I know the struggles that come along with trying to migrate sites, especially in regards to ecommerce. So, I needed to put together a comprehensive review of this Ecwid system to see whether it is worth the time.
How Many People Use Ecwid?
It’s quite Remarkable what Ecwid has done since 2009, with more than 1 million retailers getting signed up. What is even more cool is that the Ecwid merchants span over 175 different countries, showing that this is not just a platform for most people in the US or Europe. Even businesses in developing nations have a chance to get an online store going, and you don’t have to squander your prior website if you have one.
The usership Continues to grow, particularly considering Ecwid is now PCI DSS Level 1 certified. If you are not certain what this is, it’s pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your clients’ information is safe and protected.
In addition to The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The gap between that 20,000 along with also the 1 million is the simple fact you don’t need a WordPress site to implement Ecwid. So, the 20,000 simply identifies WordPress users using the plugin.
What’s Ecwid, and how can this work?
Ecwid is a hosted Alternative for building an online shop. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to build a fresh website with e-commerce performance, Ecwid is geared more towards people who already have a website and just want to add an online store to it.
Much like other E-commerce platforms, Ecwid allows you to install’catalogs’ of goods, and include photos, pricing, weight etc. . each. You are able to specify shipping prices, accept credit card payments etc — all of the key things that you would expect to be able to do using an e-commerce alternative.
However it differs Apart from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it is not actually designed to let you produce a fully-featured, standalone e-commerce site; rather, it is designed to allow you add an internet store to an present online existence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Website’, which will allow you create a one-page standalone offering. We’ll chat through this in more detail later on in the review.) Ecwid Starter Site
The Product works by providing you a widget that gets placed on other websites — hence the title Ecwid: it’s short for’E-commerce Widget’. You get a few lines of HTML code (the widget) to add into an existing website or social networking profile, and your store is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to companies that don’t need to start a brand-new website. The primary attribute is that you can take your old website and immediately integrate the Ecwid system inside a few minutes.
You can also Mirror the machine onto several different websites if you plan on selling elsewhere online. Manage all of these sites from 1 location rather than switching between multiple dashboards.
Another nice Feature is that the syncing between multiple devices. Sell on-the-go with your smartphone. This usually means that you can visit a tradeshow to generate a few sales and each one these sales are represented onto the back part of your site.
The system is Also designed to integrate well with social networks, and that means you can sell your items on Facebook if needed. One part of Ecwid we particularly enjoy is the delivery facet. With real time transport integrations you always know what’s happening with your requests and where they’re being sent to.
What other cool Things are included with Ecwid?
It runs on a super quick frame
It comes with an address book to get customers and customers
The machine has over 43 translations for selling round the world
You receive lots of promotional tools like coupons, discounts, and bulk pricing and much more
Create your own customized email notifications
Utilize the automated tax alternative (automatic tax rates at checkout, tax reporting and filing)
Thank you To Ecwid’s point-of-sale (POS) performance, you may use your Ecwid shop to sell not only online but in physical places too — in shops, market stalls, in theatres and so on.
With Ecwid’s POS Functionality, regardless of if or not a customer purchases a product in shop, online, in their telephone or via Facebook, everything stays in sync – i.e., the retailer’s catalog, inventory and client / trade information.
There’s a few ways that you can take advantage of this feature: the easiest is likely to use’Paypal Here.’ This involves downloading the Ecwid iOS program from the Apple’s App shop, linking it to the Paypal Here support, then taking payments utilizing a mobile card reader (pictured above).
You have two choices when it comes to POS Hardware and Paypal Here: you can buy a processor and swipe reader (for $24.99) or a chip and tap reader (for $79.99). Both can be arranged direct from Ecwid.
There is a few Things worth noting about the Paypal Here integration: it’s only available to merchants in america and UK. Second, it’s not yet available on Android devices. (On their website, Ecwid say it’ll be available soon — but they have been saying that for quite a while now). Ecwid Starter Site
If you’re located outside The US / UK, or want to work with another mobile device type, the fantastic thing is that Ecwid also functions together with all the Vend, Clover, NCR Silver and Square POS systems. These all facilitate using a wider selection of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers tablet racks etc.) and are usable in more countries.
Although you could avail Of this Paypal Here POS option on most of paid-for plans, you’ll want to be on the most expensive’Unlimited’ plan if you want to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning they will display correctly across apparatus — desktopcomputer, tablet computers and cellular. In an era where smartphone internet surfing is eclipsing desktop surfing, this is vital.
Unlike many similar Goods, Ecwid provides a completely free plan.
Granted, it’s a pretty Standard plan, where features like discount coupons and service aren’t available, and it only lets you sell up to ten products in two categories — but this could really be sufficient for some users, and using it’s a fantastic way to try the system out.
But, A key point to notice about the free program is the fact that it is not great from an SEO point of view — you have to be on a paid program to ensure your product pages talk to search engines accurately (more on SEO below).
Ecwid is ahead of the Pack in that its storefronts could be automatically translated into nearly 50 distinct languages — customers can view your store in their own language, without you needing to worry about creating alternate versions of this. Ecwid provides this functionality by detecting visitors’ language mechanically according to their browser preferences / IP address.
Competing products such as Shopify And Bigcommerce are yet to provide this sort of functionality — that they force you to rely on third party apps, the production of numerous stores or Google Translate to provide different language variations of your store, which can be less than perfect. So a definite win for Ecwid here.
Ecwid and search engine optimization
Search engine Optimisation (search engine optimization ) in Ecwid is a pretty straightforward affair. You are able to edit the name of your webpage and its meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to match your SEO objectives.
As far as I could tell But you can not manually change the URL of a product — you have to make do with the one that Ecwid generates for you. This isn’t ideal because key words in URLs are used by some search engines to categorise content during indexing.
However, The URLs that are automatically generated by Ecwid comprise the title you’ve given to your product – so if you include some keywords on your product title (maybe not a bad idea anyway) your URL will include them also. This functions as something of a workaround, but I would prefer full control over URLs. Ecwid Starter Site
One area where Ecwid doesn’t perform quite so Well on the SEO front entails AMP — accelerated mobile pages. As the name implies, AMP pages load quicker on cellular devices. This motivates people to stay longer on your page, thus increasing’dwell time’ –something which is believed by many search engine optimization experts believe to be rewarded by Google with preferential treatment in search results. Additionally, Google sometimes highlights AMP pages in carousels in search results, giving AMP articles an extra little boost.
Unfortunately However — and unlike most rival products like Bigcommerce or Shopify, you can not create AMP versions of your goods using Ecwid.
Importing and exporting data
Like most competing Goods Ecwid permits you to import and export your data in CSV format.
The Export option allows you to export product information, orders and clients (again, in CSV format) and ensures that should you ever feel the need to migrate your store to a different e-commerce platform, then you shouldn’t have some major difficulties doing so.
Using Ecwid with other platforms
Ecwid and Twitter
WordPress does not Provided any e-commerce functionality out of this box, so anybody wanting to sell on the platform will need a third-party alternative like Ecwid. There’s an Ecwid plugin available, therefore adding an Ecwid shop to your WordPress site is quite straightforward — you can get up and running with a couple clicks.
You simply sign up to get an Ecwid account and then install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly excellent e-commerce attributes, but the amount of payment gateway options is very limited — you have to use Stripe or Paypal. (And with Stripe only functions if you’re selling products from certain countries). The other main problem with the built-in Squarespace selling tools is they don’t facilitate dropshipping, and complete export of merchandise isn’t currently possible.
Integrating Ecwid with Squarespace allows you to bypass these limitations, and adding it into some Squarespace website is very easy: it’s a simple matter of adding a code block into a page and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping choice for Wix users, so again Ecwid can offer a good workaround. A committed program is offered by Ecwid to enable you integrate the item onto a Wix shop easily.
Programs and plugins
Ecwid provides a pretty Limited number integrations with other apps that are well-known. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations could be extensive — competing goods such as Shopify offer a much wider range of apps. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming soon).
The Image is better when it comes to CMS plugins: these are offered for WordPress, Wix and Joomla, enabling to you install Ecwid on one of these platforms quite easily. Ecwid Starter Site
Interface and ease of use
Ecwid’s Interface is pretty user friendly. Like many similar online store builders, you receive a vertical menu on the left which allows you to access key performance, and the place on the right is used to edit or display related products, website content and reports.
As with any e-commerce tool, you will have to Spend a reasonable amount of time getting your head about producing catalogues and product variations, establishing transport prices and so on…but there isn’t anything that should represent too a lot of a learning curve.
Things are helped by an ‘onboarding checklist’ that is supplied to you once you log in for the first time.
If You are stuck nonetheless, you can always get in contact with Ecwid’s support team — more on that later — or, even if you are on a’Business’ or’Unlimited’, you can make the most of the included customization support (you get two hours and 12 hours customization period from Ecwidon these programs ).
Ecwid and GDPR
I’m not a Lawyer, so please be aware that the below observations shouldn’t be interpreted as legal advice, but I am planning to do my very best to spell out some of the major GDPR issues facing Ecwid consumers under.
With the introduction of The EU’s new GDPR laws, there are several legal measures that site owners now need to take to ensure they are adequately protecting EU customers’ and visitors’ privacy. There are serious financial penalties for not doing so (to the point where it is usually a great idea to consult a lawyer on what to do); and even if your company isn’t based in the EU, you still will need to comply with the regulations where any site visits in the EU are worried.
Based on my Understanding of the crucial GDPR principles, the principal priorities for potential Ecwid shop owners would be to:
· Provide sufficient privacy and cookie notices
· Process and store data safely
· Get explicit consent from those signing up to mailing lists it is okay to send them e-newsletters
· Provide a means to opt in or revoke consent to use of non-essential cookies on a website (and also to log that consent).
There does not seem to be Whatever stops you fulfilling the first few requirements readily enough with Ecwid, although you will need to devote time and potentially money creating adequate notices and crafting information capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie cutter approval. To ensure GDPR compliance, You Have to exhibit a cookie cutter banner to your visitors which
· Allows them to choose which cookies they want to run BEFORE those biscuits are run (i.e., to provide’prior consent’)
· Logs their approval to run biscuits Ecwid Starter Site
· Enables them to revoke approval at a later stage
So for example, if you Utilize a Facebook Advertising cookie in combination with your Ecwid store, you’ll be breaking GDPR laws unless you have a banner set up which does all the above.
Now, out of the box at Least there isn’t a means to deal with the cookie consent issue with Ecwid. Nor is there an adequate program available from the Ecwid app shop (the only option on this front that I can locate, the’EU cookie banner’, doesn’t seem to provide the essential functionality — despite costing $1.99 per month to utilize ).
It Appears to me that the only alternative available to Ecwid consumers would be to use a professional product such as CookiePro, which will provide all the essential performance to generate cookie approval fully GDPR compliant. Despite being a powerful product however, Cookiepro does need quite a lot of configuration and you will need to put quite a lot of time apart to set it up.
Installation and Layout
I Truly enjoy The fact which you can run a website without paying anything. This makes the setup process that much simpler, since you just need to punch in your email and make a password to go straight to the backend interface.
The machine has Wizards for each platform you would like to set your shop on. In case you have a WordPress site, simply walk through three steps to get up and running. You can even click on choices like Facebook and Joomla, depending on the place you want to sell.
The backend Design is flawless, because it walks you through each site creation and integration step with a few fine photos and text. As soon as you get your shop implemented on a site or social page it appears fairly slick.
The layout Depends upon the theme you have on your site, but as you can see below, it shows photos well and appears clean and easy to navigate. I especially enjoy the Shopping Bag area, which is outstanding and easy to find for clients when they want to market.
Though many Websites are going to be mobile friendly, it;s fine understanding that Ecwid involves a native shopping program for both iOS and Android. Merchants now receive a native shopping application for iOS and Android.
This means you Can mange your store and market on the move, while also giving your clients a chance to buy products from the mobile interface.
The closing Design item which makes sense to mention is your vocabulary instrument. Since running an internet store generally requires one to reach out to individuals from throughout the planet, you are bound to stumble upon a few customers who would like to read product webpages and other content in their native tongue. Ecwid supports 45 languages, so when a user wants to translate from English to Spanish, that’s not a problem in any respect.
The Ecwid App Market
Having the Opportunity to put in software is a sure fire way to scaling up your ecommerce website in a reasonable way. Ecwid includes a place known as the Ecwid App Market. It offers 65 software, helping merchants extend their shop functionality easily. Ecwid Starter Site
Some of the apps Will give you a hand with rating and reviews, rewards programs, automated ad tools, analytics, customized layout topics and much more.
SEO and Marketing
Ecwid is a Third-party remedy to your current website, so you would typically have to employ additional SEO and marketing tools to really get out the word. Nevertheless, Ecwid supplies quality SEO features to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, therefore all Ecwid shops are indexed by Google without any extra work. It gets better with WordPress sites, as you acquire access to additional search engine optimization plugins and the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as simple as they come, because it doesn’t appear to include any of the unnecessary bells and whistles you might find on other e commerce platforms.
Each step is Concise and clear, so that you can just go in there and type in a product name, price and image then save the product for afterwards. Obviously you could always open the More Powerful Options, however they different these for if you are ready to start ramping up your store.
As an example of the stock Rich direction toolset, you gain access to things like out of stock merchandise monitoring, mobile device stock management, barcode scanning and more.
Ecwid offers A Chat With Sales attribute that is always one of my favourite ways to talk with companies. Only send them a question and you can work on something else until they respond.
The Business also Provides a potent support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include telephone service, online chat support and email support, maintaining the response time brief and encourage quality high.
In my mind, the Platform has all you might want in terms of support.
Payments and Security
It is not necessarily Simple to find an ecommerce platform which does not charge transaction fees, but that is exactly what you get with Ecwid. They never charge any sort of trade fee with any of those plans they provide, making it desirable for any shop that is hoping to keep down costs and also to improve margins.
Keep in mind that Ecwid isn’t a payment processor, which means you have to setup something such as PayPal or Stripe to process all of the trades that come through your website. It is rather simple to implement these systems, since Ecwid incorporates with over 40 global payment options. However, each one of these processors have their own transaction fees so you have to prepare for them.
It’s rather Evident that Ecwid takes safety seriously, because the company is a PCI DSS Grade 1 certified supplier. The business also claims that each transaction that includes sensitive information is transferred via a secure HTTPS channel. Ecwid Starter Site
Imagine if you Would like to collect both offline and online payments? Perhaps you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your operation into both an online and offline system.
Advantages and disadvantages of utilizing Ecwid
· Ecwid signifies a really simple way to add e-commerce to any existing website.
· Point-of-sale functionality can be obtained, and there are quite a few ways to implement it.
· The product is cheap compared to other alternatives.
· It supports multi-language versions of your shop.
· The store layouts are responsive.
· Plugins / apps are available for major platforms (such as WordPress, Drupal and Wix).
· It permits users of website building products which don’t facilitate dropshipping to start doing so (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a fantastic stopgap measure for merchants who want a store quickly, but have yet to develop a full website to bring the Ecwid widget to.
· The free Ecwid program is not time-limited, includes service, and is fairly generous concerning attributes.
· The Paypal This POS system is Limited to the US and UK.
· The Paypal This POS process is limited to iOS users.
· Telephone support is only available on the more expensive programs.
· There’s a restricted number of apps / integrations offered from the Ecwid Program store.
· You can not change product URLs, which can be slightly annoying from an SEO perspective.
· You can’t create AMP versions of product pages using Ecwid.
· Making Ecwid GDPR-compliant (with respect to getting cookie approval ) seems hard.
· The free version will not let you access any of the SEO tools.
Ecwid comes With four plans, one of which is completely free. They promote the free plan like crazy, and mention that many other platforms drag you into a free trial, even where you will eventually need to pay.
That is where Ecwid stands outside, and you’ll be able to see that the other payment programs are fairly reasonably priced.
The Free program Lets you sell 10 products, whereas the Venture plan ups that count to 100 goods and you get items like an iPhone direction app. The company plan goes up to 2500 merchandise for a superb price and you get live chat support. Priority support comes alongside the Unlimited program and you might also sell an unlimited amount of merchandise.
Ecwid is one of The most economical solutions on the market. You can see that it’s actually more affordable than many of the other platforms we have reviewed in the past, so if you’re looking for value, this could be the perfect plugin for you.
In short, I am Beginning to believe that Ecwid is among the best ways to market online, provided that you employ the best ways to enhance your earnings online as well. Ecwid is a slick system, with superb easy implementation measures, which makes it perfect for the small business audience. Ecwid Starter Site