Introduction Ecwid Store
Have you ever Wondered if you’re using the right ecommerce platform for selling on the internet? Can you occasionally stumble upon a new service that’s more functional and more economical than what you’re using today? Starting a small business is all about keeping your costs low, and finding an ecommerce platform to help you with half the battle. Unfortunately, when you operate a small business site it frequently becomes tricky when you would like to bring on a brand new ecommerce platform or even just alter your site whatsoever. Read our Ecwid review to discover more about this solution. Ecwid Store
Many solutions Purposefully create a closed system, which is tedious to maneuver away from as soon as you begin. However, with a stage named Ecwid, you no longer have to be concerned about this. Actually, the whole aim of the company, which started in 2009, would be to quickly and quickly make an online store system in your present websites.
You don’t have To make a whole new site. Just apply Ecwid on any stage, CMS or social networking (in five minutes) and you’re all set.
That increased my Attention, because I know the struggles that come along with attempting to migrate sites, especially in regards to ecommerce. So, I needed to put together a comprehensive review of this Ecwid system to find out whether it is worth the time.
How Many Men and Women Use Ecwid?
It’s rather Remarkable what Ecwid has achieved since 2009, with more than 1 million merchants getting signed up. What is even more cool is that the Ecwid merchants span over 175 different countries, showing that this is not only a platform for people in the united states or Europe. Even businesses in developing countries have a chance to find an internet store heading, and you do not even have to squander your prior site if you have one.
The usership Continues to grow, particularly considering Ecwid is currently PCI DSS Level 1 certified. If you’re not sure what this is, it’s pretty much the gold standard for security in the ecommerce world. You can rest easy knowing you and your clients’ data is safe and protected.
In addition to The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The gap between that 20,000 and also the 1 million is the simple fact you don’t require a WordPress site in order to implement Ecwid. So, the 20,000 simply identifies WordPress users with the plugin.
What is Ecwid, and how does this function?
Ecwid is a hosted Alternative for building an online shop. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to build a fresh site with e-commerce performance, Ecwid is geared more towards people who currently have a website and simply wish to add an internet store to it.
Much like other E-commerce programs, Ecwid allows you to install’catalogs’ of goods, and include photographs, pricing, weight etc. . each. You can specify shipping prices, accept credit card payments etc — all the crucial things that you would expect to be able to do with an e-commerce alternative.
However it differs Apart from competing products such as Shopify, Volusion, Squarespace and Bigcommerce since it is not actually designed to allow you to produce a fully-featured, standalone e-commerce site; rather, it’s designed to enable you add an online store to an existing online presence.
(That said, Ecwid have Recently added some new functionality, called’Starter Website’, which will allow you produce a one-page standalone offering. We are going to talk via this in more depth later on in the review.) Ecwid Store
The Product operates by giving you a widget that gets placed on other websites — hence the name Ecwid: it is short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add to an present site or societal networking profile, and your store is displayed wherever you have added this code.
Ecwid makes Strides in the market by catering to businesses which don’t need to begin a brand-new site. The primary feature is that you can choose your old site and quickly incorporate the Ecwid system inside a couple of minutes.
You can also Mirror the machine on various different sites if you plan on selling elsewhere on the web. Handle all of these websites from 1 location rather than switching between multiple dashboards.
Another nice Feature is that the syncing between multiple devices. Sell on-the-go with your smartphone. This usually means that you can go to a tradeshow to make a few sales and all these sales are reflected onto the backend of your site.
The system is Also designed to integrate well with social networks, and that means you can sell your things on Facebook if desired. 1 part of Ecwid that we especially enjoy is the delivery facet. With real time shipping integrations you always know what is going on with your orders and where they’re being sent to.
What other trendy Things are comprised with Ecwid?
It runs on a super fast frame
It comes with an address book for customers and clients
The system has over 43 translations for sale round the planet
You receive a Lot of promotional tools such as coupons, discounts, bulk pricing and much more
Create your own customized email alerts
Utilize the automated tax solution (automatic taxation charges at checkout, tax reporting and filing)
Thanks To Ecwid’s point-of-sale (POS) functionality, you can use your Ecwid shop to sell not only online but in bodily locations too — in shops, market stalls, in concerts and so forth.
Together with Ecwid’s POS Performance, irrespective of if or not a customer purchases a product in store, online, on their phone or through Facebook, everything remains in sync – i.e., the retailer’s catalog, inventory and client / transaction information.
There’s a few methods you can take advantage of this feature: the easiest is probably to use’Paypal Here.’ This involves downloading the Ecwid iOS program from the Apple’s App store, linking it to the Paypal Here support, and then taking payments using a mobile card reader (pictured above).
You’ve got two choices when it comes to POS Hardware and Paypal Here: you can either buy a processor and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both may be arranged straight from Ecwid.
There is a few Things worth noting the Paypal Here integration: it’s only available to merchants in america and UK. Second, it’s not yet available on Android apparatus. (On their site, Ecwid state it will be available soon — but they’ve been saying that for quite a while now). Ecwid Store
If you’re based outside The US / UK, or need to work with another mobile device type, the good thing is that Ecwid also works with all the Vend, Clover, NCR Silver and Square POS systems. These all ease using a wider range of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers tablet racks etc.) and are usable in more nations.
Although you can avail Of this Paypal Here POS option on all paid-for plans, you will need to be on the most expensive’Unlimited’ plan if you would like to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning that they will display properly across apparatus — desktop, tablet computers and mobile. In a age where smartphone web browsing is eclipsing desktop browsing, this is important.
Unlike many similar Goods, Ecwid provides a totally free program.
Granted, it is a fairly Basic plan, where attributes such as discount vouchers and support aren’t available, and it only lets you sell up to ten products in two categories — but this could actually be adequate for some customers, and using it’s a fantastic way to try the system out.
But, A key point to note about the free plan is that it is not good from an search engine optimization standpoint — you have to be on a paid plan to make certain that your product pages talk to hunt engines correctly (more on SEO under ).
Ecwid is forward of the Pack because its storefronts could be mechanically translated into nearly 50 different languages — clients can view your store in their own language, without you needing to worry about creating alternate versions of this. Ecwid provides this functionality by discovering visitors’ language mechanically according to their browser preferences / IP address.
Competing products like Shopify And Bigcommerce are nevertheless to supply this sort of functionality — they force you to rely on third party programs, the creation of multiple shops or Google Translate to supply different language versions of your shop, which can be less than ideal. Therefore a definite triumph for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimisation (SEO) in Ecwid is a pretty straightforward affair. You can edit the name of your webpage and its own meta description; the relevant fields are pre-populated for you automatically, however you can tweak them to suit your search engine optimization objectives.
So Far as I could tell However, you can not manually change the URL of a product — you need to make do with the one that Ecwid generates for you. This is not ideal because keywords in URLs are used by some search engines to categorise content through indexing.
However, The URLs which are automatically generated by Ecwid include the title you’ve given to your product – so in the event that you include some keywords on your product name (not a bad idea anyhow ) that your URL will include them also. This serves as something of a workaround, but I’d prefer full control over URLs. Ecwid Store
1 place where Ecwid does not perform so Well on the search engine optimization front involves AMP — accelerated cellular pages. As its name implies, AMP pages load quicker on mobile devices. This encourages people to stay longer on your page, thus increasing’dwell time’ –something that’s considered by many SEO experts believe to be rewarded with Google with preferential treatment in search results. Furthermore, Google sometimes highlights AMP webpages in carousels in search results, giving AMP articles an extra little boost.
Unfortunately However — and unlike most rival products such as Bigcommerce or even Shopify, you can’t create AMP versions of your products using Ecwid.
Importing and exporting data
Like most competing Products Ecwid permits you to import and export your data in CSV format.
The Export option allows you to export merchandise data, orders and clients (in CSV format) and means that if you ever feel the need to migrate your store to another e-commerce platform, then you should not have some significant problems doing so.
Using Ecwid with other programs
Ecwid and WordPress
WordPress doesn’t Supplied any e-commerce functionality from this box, so anyone wishing to market on the platform will require a third-party alternative like Ecwid. There’s an Ecwid plugin available, therefore adding an Ecwid shop to your WordPress site is quite straightforward — you can get up and running with a couple clicks.
You simply sign up for an Ecwid accounts and install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly excellent e-commerce attributes, but the amount of payment gateway options is very limited — you need to utilize Stripe or Paypal. (And using Stripe only functions if you’re selling goods from certain countries). Another principal problem with the built-in Squarespace selling software is that they don’t facilitate dropshipping, and full export of products is not currently possible.
Integrating Ecwid with Squarespace allows you to bypass these constraints, and adding it to a Squarespace site is very easy: it is a simple matter of including a code block into a webpage and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping option for Wix users, therefore again Ecwid can offer a fantastic workaround. A dedicated app is provided by Ecwid to allow you incorporate the product on a Wix shop easily.
Apps and plugins
Ecwid provides a fairly Restricted number integrations with other apps that are well-known. Integrations do exist together with services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations may be more extensive — competing goods such as Shopify provide a much wider range of apps. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming soon).
The Picture is better in regards to CMS plugins: All these are offered for WordPress, Wix and Joomla, allowing to you set up Ecwid on these platforms very easily. Ecwid Store
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like many similar online store builders, you receive a vertical menu on the left which lets you access key functionality, and the area on the right can be used to edit or display related products, website reports and content.
Much like any e-commerce tool, you will have to Spend a fair amount of time getting your head about producing catalogues and product variations, setting up shipping rates etc…but there isn’t anything that should represent also a lot of a learning curve.
Matters are aided by an ‘onboarding checklist’ that’s provided to you once you log in for the first time.
If You’re stuck nonetheless, you can always get in contact with Ecwid’s support team — more on this later — or, even if you are on a’Business’ or’Unlimited’, you can make the most of the included customization service (you get 2 hours and 12 hours customization period from Ecwidon these programs ).
Ecwid and GDPR
I am not a Lawyer, so please be aware the below observations should not be interpreted as legal advice, but I am planning to do my best to spell out a number of the major GDPR problems facing Ecwid consumers under.
With the introduction of That the EU’s new GDPR legislation, there are many legal steps that website owners now need to take to ensure that they are adequately protecting EU clients’ and visitors’ privacy. There are severe financial penalties for not doing so (to the point where it’s typically a great idea to consult a lawyer on what to do); and even when your business isn’t based in the EU, you still need to comply with the regulations where any website visits in the EU are concerned.
Based on my Understanding of the key GDPR principles, the principal priorities for potential Ecwid shop owners are to:
· Provide sufficient privacy and cookie cutter notices
· Process and store information safely
· Get explicit consent from those registering to mailing lists it is fine to send them e-newsletters
· Provide a way to opt in or revoke permission to use of non-essential biscuits on a site (and also to log that approval ).
There doesn’t seem to be Whatever stops you meeting the first few requirements easily enough with Ecwid, although you will have to devote time and potentially money creating adequate notices and crafting data capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie consent. To Guarantee GDPR compliance, you need to display a cookie cutter banner to your customers which
· Allows them to choose which cookies they want to run BEFORE those biscuits are run (i.e., to give’prior permission’)
· Logs their approval to conduct biscuits Ecwid Store
· Enables them to revoke consent at a later stage
So for example, if you Utilize a Facebook Ads cookie in conjunction with your Ecwid store, you’ll be breaking GDPR legislation unless you have a banner in place which does all the above.
Nowout of the box at Least there is not a means to deal with the cookie consent issue with Ecwid. Nor is there a decent app accessible from the Ecwid app shop (the only alternative on front I can locate, the’EU cookie banner’, doesn’t appear to provide the necessary functionality — even though costing $1.99 per month to use).
It Appears to me that the only option available to Ecwid users is to use a professional product like CookiePro, which will provide all the essential functionality to make cookie consent fully GDPR compliant. Despite being a strong product nonetheless, Cookiepro does need quite a great deal of configuration and you’ll need to set quite a great deal of time apart to set this up.
Setup and Layout
I really enjoy The simple fact that you can run a website without paying anything. This makes the installation process that much simpler, because you simply have to punch in your email and create a password to proceed right to the backend interface.
The system has Wizards for each platform that you want to place your store on. In case you’ve got a WordPress site, simply walk through three steps to get up and running. You could even click on choices like Facebook and Joomla, depending on where you would like to sell.
The backend Design is flawless, because it walks you through each website creation and integration measure with a few nice text and photos. As soon as you get your store implemented on a site or social page it appears fairly sleek.
The layout Depends upon the theme you’ve got on your site, but as you can see below, it shows photos well and appears clean and simple to navigate. I especially enjoy the Shopping Bag area, which can be prominent and easy to find for customers when they want to checkout.
Although many Sites will be cellular friendly, it;s nice understanding that Ecwid includes a native shopping program for both iOS and Android. Merchants now get a native shopping application for iOS and Android.
This means you Can mange your store and sell on the move, while also providing your clients an opportunity to get products from the cell interface.
The closing Design item which makes sense to mention is your language instrument. Since conducting an internet store generally requires one to attain out to individuals from throughout the planet, you’re bound to stumble upon a few clients who’d love to read product webpages and other content in their native language. Ecwid supports 45 languages, so when a user would like to translate from English into Spanish, that is not a problem in any respect.
The Ecwid Program Market
Possessing the Opportunity to put in software is a sure fire way to scaling your ecommerce website in a reasonable manner. Ecwid has a location called the Ecwid App Market. It provides 65 applications, helping merchants extend their store performance readily. Ecwid Store
Some of the apps Can give you a hand with rating and reviews, rewards programs, automated advertising tools, analytics, customized design topics and much more.
SEO and Marketing
Ecwid is a Third-party remedy to your present website, so you’d typically have to implement additional SEO and advertising tools to really get the word out. That said, Ecwid provides quality SEO features to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid stores are indexed by Google without any extra work. It gets even better with WordPress websites, since you acquire access to additional SEO plugins as well as the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as simple as they come, because it doesn’t appear to incorporate any of the unnecessary bells and whistles you might find on other ecommerce platforms.
Each measure is Concise and clear, so you can just go in there and sort in a product name, price and picture then save the merchandise for afterwards. Obviously you can always open the Powerful Options, however they different these for when you are ready to get started ramping up your store.
As an example of the inventory Rich management toolset, you gain access to items like out of stock product tracking, mobile device stock management, barcode scanning and much more.
Ecwid offers A Chat With Earnings feature which is one of my favourite ways to talk to companies. Simply send them a question and you are able to work on something else until they respond.
The Business also Provides a potent support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include telephone support, online chat service and email support, keeping the response time short and support quality high.
In my eyes, the Platform has everything you could want in terms of support.
Payments and Safety
It’s not necessarily Simple to find an ecommerce platform that does not charge fees, but that’s just what you get with Ecwid. They never control any sort of trade fee with any of those plans they provide, making it desirable for any store that’s hoping to keep costs down and to improve margins.
Keep in mind that Ecwid isn’t a payment processor, so you’ve got to setup something such as PayPal or Stripe to process all the trades that come through your site. It’s rather simple to employ one of these systems, because Ecwid incorporates with over 40 global payment options. However, each one of these processors have their own trade fees so that you need to prepare for these.
It is quite Evident that Ecwid takes safety seriously, since the company is a PCI DSS Level 1 accredited supplier. The business also states that every trade that includes sensitive information is transferred via a secure HTTPS channel. Ecwid Store
Imagine if you Would like to collect both offline and online payments? Maybe you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your performance into both an offline and online system.
Advantages and cons of utilizing Ecwid
· Ecwid signifies a very easy way to add e-commerce to any existing website.
· Point-of-sale performance is available, and there are quite a few strategies to implement it.
· The item is cheap by comparison to other solutions.
· It supports multi-language versions of your store.
· The store designs are responsive.
· Plugins / programs are available for major platforms (such as WordPress, Drupal and Wix).
· It permits users of website building products that don’t facilitate dropshipping to begin doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter website’ option is a good stopgap measure for merchants who need a shop quickly, but have yet to develop a complete website in order to bring the Ecwid widget to.
· The free Ecwid plan is not time-limited, includes support, and is fairly generous in terms of attributes.
· The Paypal Here POS system is limited to the US and UK.
· The Paypal This POS system is limited to iOS users.
· Phone support is only available on the more expensive plans.
· There’s a limited number of apps / integrations available from the Ecwid App store.
· You can’t alter merchandise URLs, which can be slightly annoying from an search engine optimization perspective.
· You can’t create AMP versions of product pages utilizing Ecwid.
· Creating Ecwid GDPR-compliant (with regard to getting cookie consent) seems hard.
· The free version doesn’t let you get any of the SEO tools.
Ecwid comes With four strategies, among which is completely free. They promote the free program like mad, and mention that a number of different platforms drag you into a free trial, even where you may finally need to pay.
That is where Ecwid stands outside, and you’ll be able to see that the other payment programs are rather affordable.
The Free program Allows you to sell 10 products, whereas the Venture plan ups that count to 100 products and you get things like an iPhone management app. The Business program goes up to 2500 products for a wonderful price and you also get live chat service. Priority support comes along with the Unlimited plan and you might also sell an unlimited number of merchandise.
Ecwid is one of The cheapest solutions available on the market. You may see that it is actually more affordable than many of the other programs we have reviewed in the past, so if you’re looking for value, this could be the perfect plugin for you.
In short, I am Beginning to think that Ecwid is among the greatest ways to sell online, as long as you implement the best ways to improve your sales online as well. Ecwid is a sleek system, with superb simple implementation measures, making it ideal for your small business audience. Ecwid Store