Introduction Ecwid Storefront
Have you ever Wondered if you are using the right ecommerce platform for sale on the internet? Do you sometimes stumble upon a new service that’s more functional and cheaper than what you’re using now? Starting a small business is all about keeping your costs low, and finding an ecommerce platform to help you with half the battle. Unfortunately, when you operate a small company website it frequently becomes tricky when you would like to attract on a new ecommerce platform or even just modify your site at all. Read our Ecwid review to find out more about this solution. Ecwid Storefront
Many options Intentionally create a closed system, which can be tedious to maneuver away from as soon as you begin. However, with a platform called Ecwid, you do not have to be concerned about it. Actually, the entire goal of the company, which began in 2009, is to quickly and inexpensively make an online store system on your present websites.
You don’t have To make a whole new site. Just implement Ecwid on any stage, CMS or social networking (in five minutes) and you’re all set.
That raised my Attention, because I understand the struggles that come along with trying to migrate sites, particularly in regards to ecommerce. So, I wanted to gather an in-depth review of this Ecwid system to see if it’s worth the time.
How Many People Use Ecwid?
It’s rather Impressive what Ecwid has achieved since 2009, with more than 1 million merchants getting signed up. What is even more cool is that the Ecwid merchants span over 175 different countries, demonstrating that this is not just a platform for most people in the US or Europe. Even businesses in developing nations have a opportunity to find an online store going, and you don’t have to squander your prior website if you have one.
The usership Continues to grow, particularly considering Ecwid is currently PCI DSS Level 1 accredited. If you are not sure what this is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing you and your clients’ data is safe and secure.
In addition to The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The gap between that 20,000 along with also the 1 million is the simple fact you don’t require a WordPress site in order to implement Ecwid. So, the 20,000 simply identifies WordPress users with the plugin.
What is Ecwid, and how can it function?
Ecwid is a hosted Alternative for building an online shop. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to build a fresh website with e-commerce functionality, Ecwid is targeted more towards people who already have a site and simply wish to add an internet store for this.
Much like other E-commerce platforms, Ecwid lets you install’catalogs’ of all goods, and add photographs, pricing, weight etc. . each. You are able to specify shipping rates, accept credit card payments and so on — all of the key things that you’d expect to be able to perform using an e-commerce alternative.
However it differs Apart from competing products such as Shopify, Volusion, Squarespace and Bigcommerce in that it is not actually designed to let you produce a fully-featured, standalone e-commerce site; rather, it’s intended to enable you add an internet store to an present online presence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Website’, that will allow you create a one-page standalone offering. We’ll chat through this in more depth later on in the inspection.) Ecwid Storefront
The Product works by giving you a widget which gets put on other sites — hence the name Ecwid: it’s short for’E-commerce Widget’. You get a few lines of HTML code (the widget) to add into an present site or societal networking profile, and your shop is displayed wherever you have inserted this code.
Ecwid makes Strides in the market by catering to businesses that don’t want to begin a brand-new site. The primary feature is that you can choose your old site and immediately incorporate the Ecwid system within a couple of minutes.
You can also Mirror the system onto several different sites if you plan on selling elsewhere on the web. Handle all of these sites from one location instead of switching between multiple dashboards.
Another nice Attribute is that the syncing between multiple devices. Sell on-the-go with your smartphone. This usually means you could go to a tradeshow to generate a number of sales and all of these earnings are reflected on the backend of your site.
The system is Also made to integrate nicely with social networks, and that means that you can sell your things on Facebook if needed. 1 part of Ecwid we especially enjoy is the shipping facet. With real-time shipping integrations you constantly know what is going on with your requests and at which they are being sent to.
What other cool Items are included with Ecwid?
It runs on a super quick frame
It comes with an address book to get customers and customers
The system has over 43 translations for selling round the planet
You get a Lot of promotional instruments like coupons, discounts, bulk pricing and much more
Create your own customized email alerts
Use the automated tax solution (automatic taxation charges at checkout, tax reporting and submitting )
Thanks To Ecwid’s point-of-sale (POS) performance, you can use your Ecwid store to market not only online but in physical places too — in stores, market stalls, in theatres and so on.
Together with Ecwid’s POS Performance, irrespective of if or not a customer buys a product in store, online, in their telephone or via Facebook, everything stays in sync – i.e., the merchant’s catalog, inventory and client / transaction info.
There’s a few methods you can use this attribute: the easiest is likely to use’Paypal Here.’ This entails downloading the Ecwid iOS program from the Apple’s App store, linking it to the Paypal Here service, and then taking payments utilizing a mobile card reader (pictured above).
You have two options when it comes to POS Hardware and Paypal This: you can either buy a processor and swipe reader (for $24.99) or a processor and also tap reader (for $79.99). Both can be ordered direct from Ecwid.
There’s a few Things worth noting about the Paypal Here integration: first, it’s only available to merchants in the US and UK. Second, it’s not yet available on Android apparatus. (On their site, Ecwid state it’ll be available soon — but they’ve been saying that for quite some time now). Ecwid Storefront
If you’re located outside That the US / UK, or need to utilize another mobile device kind, the fantastic thing is that Ecwid also works with the Vend, Clover, NCR Silver and Square POS systems. These all ease using a wider range of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers tablet stands etc.) and are usable in more nations.
Although you can avail Of this Paypal Here POS option on most of paid-for plans, you’ll want to be on the most expensive’Unlimited’ plan if you want to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning that they will display properly across apparatus — desktopcomputer, tablet and cellular. In a age where smartphone web browsing is eclipsing desktop surfing, this is vital.
Unlike many similar Goods, Ecwid provides a totally free plan.
Granted, it is a pretty Standard plan, where features such as discount coupons and support aren’t accessible, and it merely lets you sell up to 10 products in 2 categories — but this may actually be sufficient for some users, and using it’s a good way to try the system out.
But, A key point to notice about the free plan is that it is not great from an search engine optimization standpoint — you have to be on a paid plan to ensure that your product pages speak to search engines correctly (more on SEO below).
Ecwid is ahead of the Pack in that its storefronts can be automatically translated into nearly 50 distinct languages — clients can see your store in their own language, without you having to worry about producing alternate versions of it. Ecwid provides this functionality by detecting visitors’ language mechanically based on their browser preferences / IP address.
Competing products such as Shopify And Bigcommerce are nevertheless to supply this type of performance — they force you to rely on third party programs, the production of multiple stores or Google Translate to provide different language versions of your store, which is less than perfect. Therefore a definite win for Ecwid here.
Ecwid and search engine optimization
Search engine Optimisation (SEO) in Ecwid is a pretty straightforward affair. You can edit the name of your page and its meta description; the applicable fields are pre-populated for you automatically, however you can tweak them to match your SEO objectives.
So Far as I could tell However, you can not manually change the URL of a product — you have to make do with the one that Ecwid creates for you. This is not ideal because key words in URLs are used by some search engines to categorise content through indexing.
But, The URLs which are automatically generated by Ecwid include the title you’ve given to your product – so in the event that you include some keywords on your product name (maybe not a bad idea anyway) your URL will comprise them too. This functions as something of a workaround, but I would prefer whole control over URLs. Ecwid Storefront
1 area where Ecwid doesn’t perform quite so Well on the SEO front involves AMP — accelerated cellular pages. As the name implies, AMP pages load quicker on mobile devices. This encourages people to remain longer on your webpage, thus increasing’dwell time’ –something that’s considered by many SEO experts consider to be rewarded with Google with preferential treatment in search results. Furthermore, Google sometimes highlights AMP webpages in carousels in search results, providing AMP articles an extra little boost.
Unfortunately However — and unlike most rival products like Bigcommerce or Shopify, you can not create AMP variations of your products using Ecwid.
Importing and exporting data
Like many competing Products Ecwid permits you to import and export your data in CSV format.
The Export option allows you to export merchandise information, orders and clients (again, in CSV format) and ensures that should you feel the need to migrate your shop to a different e-commerce platform, then you should not have any major difficulties doing so.
Using Ecwid with other programs
Ecwid and WordPress
WordPress does not Supplied any e-commerce performance out of the box, so anybody wanting to market on the platform will need a third-party solution like Ecwid. There’s an Ecwid plugin accessible, therefore adding an Ecwid store to your WordPress site is very simple — you can get up and running with a couple clicks.
You just sign up to get an Ecwid account and install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly good e-commerce attributes, but the number of payment gateway options is very limited — you have to utilize Stripe or Paypal. (And with Stripe only functions if you’re selling products from certain countries). The other principal issue with the built-in Squarespace marketing software is that they don’t facilitate dropshipping, and complete export of merchandise isn’t currently possible.
Integrating Ecwid with Squarespace allows you to bypass these constraints, and adding it into a Squarespace site is quite simple: it is a simple matter of including a code block into a webpage and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping choice for Wix users, so again Ecwid can provide a good workaround. A dedicated program is offered by Ecwid to enable you incorporate the product onto a Wix store easily.
Apps and plugins
Ecwid provides a pretty Restricted number integrations with other well-known apps. Integrations do exist together with services Mailchimp, Xero and Freshbooks; but to be fair the assortment of integrations may be extensive — competing products such as Shopify provide a much wider assortment of apps. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming soon).
The Image is better when it comes to CMS plugins: All these are available for WordPress, Wix and Joomla, enabling to you install Ecwid on these platforms quite easily. Ecwid Storefront
Interface and ease of use
Ecwid’s Interface is rather user friendly. Like many similar online shop builders, you get a vertical menu on the left that allows you to access key functionality, and the place on the right is used to display or edit associated products, site content and reports.
Much like any e-commerce tool, you’ll need to Spend a reasonable amount of time getting your head about producing catalogues and product variations, establishing transport rates and so on…but there is nothing that should represent too a lot of a learning curve.
Matters are helped by an ‘onboarding checklist’ that’s provided to you when you log in for the very first time.
If You’re stuck nonetheless, you can always get in contact with Ecwid’s support staff — more on that later — or, even if you’re on a’Business’ or’Unlimited’, you can make the most of the included customization support (you get 2 hours and 12 hours personalization period from Ecwidon these plans).
Ecwid and GDPR
I am not a Attorney, so please note that the below observations shouldn’t be interpreted as legal advice, but I’m going to do my very best to spell out some of the key GDPR problems facing Ecwid users below.
With the introduction of The EU’s new GDPR legislation, there are many legal steps that website owners now need to take to ensure they are adequately protecting EU customers’ and visitors’ privacy. There are severe financial penalties for doing so (to the point where it’s typically a great idea to consult a lawyer on what to do); and even when your company is not located in the EU, then you still will need to obey the regulations where any site visits from the EU are worried.
According to my Understanding of the key GDPR principles, the principal priorities for prospective Ecwid shop owners are to:
· Provide sufficient privacy and cookie notices
· Process and store information securely
· Get explicit consent from those signing up to mailing lists that it is fine to send them e-newsletters
· Provide a way to opt in or revoke consent to use of non-essential cookies onto a website (and also to log that approval ).
There doesn’t Appear to be Whatever stops you fulfilling the first few requirements easily enough with Ecwid, though you will need to devote time and potentially money creating adequate notices and crafting data capture forms so they are GDPR compliant.
Where things get Complex with Ecwid is your fourth requirement — cookie cutter approval. To ensure GDPR compliance, You Have to exhibit a cookie banner to your customers which
· Allows them to choose which cookies they would like to conduct BEFORE those cookies are run (i.e., to provide’prior consent’)
· Logs their approval to conduct cookies Ecwid Storefront
· Allows them to revoke consent at a later stage
So for example, if you Utilize a Facebook Ads cookie in combination with your Ecwid shop, you’ll be breaking GDPR laws unless you’ve got a banner set up which does all the above.
Now, out of the box at There is not a means to take care of the cookie approval issue with Ecwid. Nor is there a decent program accessible from the Ecwid app store (the only alternative on front that I can find, the’EU cookie banner’, does not seem to provide the necessary functionality — even though costing $1.99 a month to use).
It Appears to me that the only alternative available to Ecwid users would be to use a specialist product like CookiePro, which does provide all the essential functionality to make cookie consent fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does require quite a lot of configuration and you will want to set quite a lot of time aside to set it up.
Installation and Design
I Truly enjoy The fact that you’re able to run a web site without paying for anything. This makes the setup process that much simpler, because you simply need to punch in your email and create a password to proceed straight to the backend interface.
The machine has Wizards for each platform you would like to set your store on. If you’ve got a WordPress site, just walk through three steps to get up and running. You can also click on choices like Facebook and Joomla, depending on where you want to sell.
The backend Design is flawless, because it walks you through each website creation and integration step with a few fine text and photos. Once you get your shop implemented on a website or social page it looks fairly sleek.
The design Depends somewhat on the subject you have on your site, however as you can see below, it displays photos well and looks clean and easy to navigate. I particularly enjoy the Shopping Bag area, which is outstanding and easy to locate for clients when they wish to market.
Though many Websites will be cellular friendly, it;s fine understanding that Ecwid involves a native shopping application for both iOS and Android. Merchants now receive a native shopping application for iOS and Android.
This means you Can mange your shop and market on the go, while also giving your clients an opportunity to buy products from the mobile interface.
The closing Design thing that makes sense to mention is the vocabulary instrument. Since running an internet store generally requires you to attain out to individuals from throughout the world, you are bound to stumble upon a few customers who’d love to read product pages and other content in their native language. Ecwid supports 45 languages, so if a user wants to translate from English into Spanish, that is not a problem at all.
The Ecwid Program Market
Having the Opportunity to install applications is a sure fire way to scaling up your ecommerce website in a fair manner. Ecwid includes a place known as the Ecwid App Market. It offers 65 applications, helping retailers extend their shop performance easily. Ecwid Storefront
Some of the apps Can give you a hand with reviews and rating, rewards programs, automatic ad tools, analytics, custom layout topics and more.
SEO and Marketing
Ecwid is a Third-party remedy to your current website, so you’d normally need to implement additional SEO and marketing tools to truly get out the word. That said, Ecwid supplies quality SEO qualities to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, therefore all Ecwid shops are indexed by Google without any excess work. It gets better with WordPress websites, as you acquire access to additional search engine optimization plugins as well as also the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as simple as they come, since it doesn’t appear to include any of those unnecessary bells and whistles you may find on other ecommerce platforms.
Each step is Clear and concise, so you can just go in there and sort in a product name, price and image then save the merchandise for later. Of course you could always open up the Powerful Options, however they separate these for when you’re ready to get started ramping up your store.
As an example of the stock Rich direction toolset, you obtain access to items like out of stock product monitoring, mobile device stock management, barcode scanning and much more.
Ecwid offers A Chat With Sales feature which is one of my favorite ways to converse to companies. Simply send them a question and you can work on something else until they respond.
The company also Provides a potent support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include telephone support, online chat support and email support, maintaining the response time brief and encourage quality high.
In my mind, the Platform has everything you might want in terms of support.
Payments and Security
It’s not always Easy to find an ecommerce platform that does not charge fees, but that is just what you get with Ecwid. They never charge any kind of trade fee with any of the programs they provide, which makes it desirable for any shop that is trying to keep costs down and to improve margins.
Remember that Ecwid is not a payment processor, which means you have to setup something like PayPal or Stripe to process all the transactions that come through your website. It is pretty easy to employ one of these systems, since Ecwid integrates with over 40 global payment options. However, each one of those processors have their particular trade fees so you have to prepare for them.
It’s rather Evident that Ecwid takes security seriously, since the company is a PCI DSS Grade 1 certified service provider. The company also states that each transaction that includes sensitive information is transferred through a secure HTTPS channel. Ecwid Storefront
Imagine if you Would love to collect both online and offline payments? Perhaps you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your performance into both an offline and online system.
Benefits and disadvantages of using Ecwid
· Ecwid represents a really simple way to add e-commerce to some present website.
· Point-of-sale functionality is available, and there are a number of ways to implement it.
· The item is cheap by comparison to other alternatives.
· It supports multi-language variations of your shop.
· The shop designs are responsive.
· Plugins / apps are available for major platforms (such as WordPress, Drupal and Wix).
· It permits users of site building products that don’t facilitate dropshipping to start doing so (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter website’ option is a good stopgap measure for merchants who want a shop fast, but have yet to create a full site to add the Ecwid widget to.
· The free Ecwid program isn’t time-limited, includes support, and is rather generous in terms of features.
· The Paypal This POS system is limited to the US and UK.
· The Paypal This POS process is limited to iOS users.
· Telephone support is only available on the more expensive plans.
· There’s a limited number of apps / integrations offered from the Ecwid App store.
· You can’t alter merchandise URLs, which is slightly annoying in the SEO point of view.
· You can not create AMP versions of product pages using Ecwid.
· Making Ecwid GDPR-compliant (with respect to getting cookie consent) seems hard.
· The free version will not allow you to access any of the SEO tools.
Ecwid comes With four plans, among which is completely free. They market the free program like mad, and mention that a number of different platforms drag you into a free trial, where you will finally have to pay.
This is where Ecwid stands out, and you’ll be able to see the other payment plans are fairly affordable.
The Free plan Lets you sell 10 products, while the Venture program ups that count to 100 goods and you get items like an iPhone direction program. The Business plan goes up to 2500 merchandise for a wonderful price and you get live chat service. Priority support comes alongside the Unlimited plan and you can also sell an unlimited number of products.
Ecwid is one of The cheapest solutions available on the marketplace. You can see that it’s actually more affordable than a lot of the other programs we’ve reviewed previously, so if you’re searching for value, this might be the perfect plugin for you.
In short, I’m Beginning to believe that Ecwid is among the best ways to market online, as long as you implement the best methods to enhance your sales online as well. Ecwid is a slick system, with superb easy implementation measures, making it perfect for your small business audience. Ecwid Storefront