Background Ecwid Stripe
Have you ever Wondered if you are using the right ecommerce platform for sale on the internet? Do you occasionally stumble upon a new service that’s more functional and cheaper than what you’re using now? Starting a small business is all about keeping your costs low, and locating an ecommerce platform to help you with half the battle. Unfortunately, when you run a small business site it frequently becomes tricky once you want to bring on a new ecommerce platform or perhaps just modify your website whatsoever. Read our Ecwid review to find out more about this option. Ecwid Stripe
Many options Purposefully create a closed system, which is tedious to move away from as soon as you begin. However, with a stage called Ecwid, you no longer have to be concerned about it. Actually, the entire goal of the business, which started in 2009, would be to quickly and quickly create an internet store system in your present websites.
You do not have To create a completely different site. Just implement Ecwid on any stage, CMS or social network (in five minutes) and you’re all set.
This increased my Attention, because I know the struggles that come along with trying to migrate websites, especially when it comes to ecommerce. So, I wanted to put together an in-depth review of the Ecwid system to find out whether it’s worth the time.
How Many People Use Ecwid?
It’s quite Impressive what Ecwid has achieved since 2009, with more than 1 million retailers getting signed up. What’s even more cool is that the Ecwid retailers span over 175 distinct countries, showing that this isn’t only a platform for people in the united states or Europe. Even companies in developing countries have a opportunity to find an internet store heading, and you do not have to trash your prior site in case you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 certified. If you’re not sure what this is, it’s pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing you and your customers’ data is safe and protected.
In addition to The overall merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The difference between that 20,000 and the 1 million is the fact that you don’t need a WordPress site to implement Ecwid. So, the 20,000 only refers to WordPress users with the plugin.
What is Ecwid, and how can it function?
Ecwid is a hosted Solution for building an internet shop. Unlike competing products such as Shopify, Bigcommerce and Volusion, which allow you to build a fresh site with e-commerce performance, Ecwid is geared more towards people who currently have a website and just wish to add an online store for this.
Much like other E-commerce platforms, Ecwid allows you to set up’catalogs’ of all products, and include photographs, pricing, weight etc. . each. You are able to define shipping prices, accept credit card payments etc — all the key stuff that you’d expect to be able to perform with an e-commerce solution.
However it differs Apart from competing products such as Shopify, Volusion, Squarespace and Bigcommerce since it is not actually designed to allow you to produce a fully-featured, standalone e-commerce site; rather, it’s intended to enable you add an internet store to an present online existence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Site’, which will let you create a one-page standalone offering. We are going to chat through this in more depth later on in the inspection.) Ecwid Stripe
The Product works by providing you a widget that gets placed on other sites — hence the name Ecwid: it’s short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add to an existing site or societal networking profile, and your shop is displayed wherever you have inserted this code.
Ecwid makes Strides in the market by catering to companies which don’t need to start a brand new website. The main feature is that you can take your old website and immediately integrate the Ecwid system inside a few minutes.
You can also Mirror the system onto various other websites if you anticipate selling elsewhere on the web. Handle all of these sites from 1 place rather than switching between multiple dashboards.
Another nice Attribute is the syncing between multiple devices. Sell on-the-go with your smartphone. This usually means you could visit a tradeshow to make a number of sales and each one of these sales are represented on the backend of your website.
The system is Also designed to integrate well with social networks, so that you can sell your items on Facebook if needed. One part of Ecwid we particularly enjoy is the shipping aspect. With real-time transport integrations you constantly know what’s happening with your orders and at which they’re being sent to.
What other cool Items are included with Ecwid?
It runs on a super fast frame
It comes with an address book to get customers and customers
The machine has over 43 translations for selling around the world
You receive a Lot of promotional tools like coupons, discounts, bulk pricing and much more
Produce your personalized email notifications
Utilize the automated tax solution (automatic tax rates at checkout, tax reporting and submitting )
Thanks Into Ecwid’s point-of-sale (POS) performance, you can use your Ecwid shop to market not only online but in bodily places too — in stores, market stalls, at theatres and so on.
With Ecwid’s POS Functionality, irrespective of if or not a customer buys a product in shop, online, on their phone or through Facebook, everything stays in sync – i.e., the merchant’s catalog, inventory and customer / transaction information.
There is a couple of methods that you can take advantage of this attribute: the easiest is probably to use’Paypal Here.’ This involves downloading the Ecwid iOS app from the Apple’s App store, linking it to the Paypal Here support, then taking payments utilizing a cell card reader (pictured above).
You have two options when it comes to POS Hardware and Paypal This: you can buy a chip and swipe reader (for $24.99) or a chip and tap reader (for $79.99). Both can be arranged direct from Ecwid.
There’s a few Things worth noting about the Paypal Here integration: first, it’s only available to merchants in america and UK. Second, it’s not yet available on Android apparatus. (On their site, Ecwid say it will be available shortly — but they’ve been saying that for quite some time now). Ecwid Stripe
If you’re based outside The US / UK, or want to work with another mobile device kind, the good thing is that Ecwid also functions with all the Vend, Clover, NCR Silver and Square POS systems. These all ease using a larger selection of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers tablet racks etc.) and are usable in more countries.
Although you could avail Of the Paypal Here POS option on most of paid-for plans, you’ll need to be on the most expensive’Unlimited’ plan if you would like to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning they will display correctly across devices — desktopcomputer, tablet and cellular. In a age where smartphone internet surfing is eclipsing desktop browsing, this is vital.
Unlike many similar Products, Ecwid provides a totally free program.
Granted, it is a fairly Basic plan, in which features such as discount vouchers and support are not accessible, and it merely allows you to sell up to ten products in 2 categories — but this may really be adequate for some users, and using it is a good way to try the system out.
But, A key point to note about the free plan is the fact that it is not great from an SEO point of view — you need to be on a paid program to ensure that your product pages talk to hunt engines accurately (more on SEO below).
Ecwid is forward of the Pack because its storefronts could be automatically translated into nearly 50 different languages — clients can see your store in their own language, without you needing to worry about creating alternate versions of this. Ecwid provides this functionality by detecting visitors’ language mechanically based on their browser settings / IP address.
Competing products like Shopify And Bigcommerce are yet to supply this sort of functionality — they force you to rely on third party programs, the production of multiple stores or Google Translate to supply different language variations of your shop, which can be less than perfect. So a definite triumph for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimisation (search engine optimization ) in Ecwid is a pretty straightforward affair. You are able to edit the name of your page and its meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to suit your search engine optimization objectives.
As far as I could tell But you can’t manually change the URL of a product — you have to make do with the one that Ecwid generates for you. This isn’t perfect because keywords in URLs are used by some search engines to categorise content during indexing.
But, The URLs which are automatically generated by Ecwid comprise the name you’ve given to your own product – so if you include some keywords in your product name (maybe not a bad idea anyway) your URL will include them also. This functions as a tool of a workaround, but I would prefer full control over URLs. Ecwid Stripe
One area where Ecwid doesn’t perform so Well on the SEO front entails AMP — accelerated mobile pages. As its name implies, AMP pages load quicker on cellular devices. This motivates people to stay longer on your webpage, thus increasing’live time’ –something that’s considered by many SEO experts believe to be rewarded by Google with preferential treatment in search results. Furthermore, Google occasionally highlights AMP webpages in carousels in search results, providing AMP articles an extra little boost.
Regrettably However — and unlike most rival products like Bigcommerce or Shopify, you can’t create AMP variations of your goods using Ecwid.
Importing and exporting information
Like many competing Products Ecwid allows you to import and export your data in CSV format.
The Export option permits you to export merchandise information, orders and clients (in CSV format) and ensures that should you feel the need to migrate your shop to another e-commerce platform, then you should not have any significant problems doing so.
Utilizing Ecwid with other platforms
Ecwid and Twitter
WordPress doesn’t Supplied any e-commerce functionality out of this box, so anyone wanting to market on the platform will need a third-party alternative like Ecwid. There’s an Ecwid plugin accessible, therefore adding an Ecwid store to your WordPress site is very simple — you can get up and running with a few clicks.
You just sign up for an Ecwid accounts and then install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly excellent e-commerce features, but the amount of payment gateway options is quite limited — you need to utilize Stripe or Paypal. (And with Stripe only works if you are selling goods from certain countries). Another principal problem with the built-in Squarespace selling software is that they don’t facilitate dropshipping, and full export of merchandise isn’t currently possible.
Integrating Ecwid with Squarespace permits you to bypass these limitations, and adding it into a Squarespace website is quite simple: it’s a simple matter of adding a code block to a page and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping option for Wix users, therefore again Ecwid can offer a good workaround. A dedicated program is provided by Ecwid to enable you integrate the product on a Wix shop easily.
Apps and plugins
Ecwid provides a fairly Limited number integrations with other apps that are well-known. Integrations do exist together with services Mailchimp, Xero and Freshbooks; but to be honest the assortment of integrations could be extensive — competing goods such as Shopify provide a much wider assortment of apps. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming soon).
The Picture is better in regards to CMS plugins: All these are available for WordPress, Wix and Joomla, enabling for you to set up Ecwid on one of these platforms very easily. Ecwid Stripe
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like many similar online shop builders, you get a vertical menu on the left which allows you to access key functionality, and the place on the right can be used to display or edit related products, website reports and content.
As with any e-commerce tool, you’ll need to Spend a reasonable amount of time getting your head around producing catalogues and product variants, establishing transport rates and so on…but there isn’t anything that should represent also much of a learning curve.
Things are helped by an ‘onboarding checklist’ that is supplied to you once you log in for the first time.
If You’re stuck however, you could always get in touch with Ecwid’s support team — more on this later — or, if you’re on a’Business’ or’Unlimited’, you are able to take advantage of this included customization support (you get two hours and 12 hours personalization period from Ecwidon these programs ).
Ecwid and GDPR
I’m not a Attorney, so please note that the below observations should not be interpreted as legal information, but I’m planning to do my best to spell out a number of the major GDPR issues facing Ecwid consumers below.
With the introduction of The EU’s new GDPR legislation, there are many legal steps that website owners now need to take to ensure that they are adequately protecting EU customers’ and visitors’ privacy. There are serious financial penalties for not doing this (to the point where it is typically a great idea to consult a lawyer about what to do); and even when your business isn’t based in the EU, you still need to comply with the regulations where any website visits from the EU are concerned.
According to my Understanding of the key GDPR rules, the main priorities for potential Ecwid store owners are to:
· Provide adequate privacy and cookie notices
· Process and store information safely
· Get explicit consent from people signing up to mailing lists that it is fine to send them e-newsletters
· Provide a means to opt in or revoke consent to use of non-essential biscuits on a site (and also to log that approval ).
There doesn’t Appear to be Whatever stops you meeting the first three requirements readily enough with Ecwid, though you will have to spend time and possibly money creating adequate notices and crafting data capture forms so they are GDPR compliant.
Where things get Complex with Ecwid is your fourth requirement — cookie cutter approval. To ensure GDPR compliance, You Have to exhibit a cookie banner to your visitors which
· Allows them to choose which cookies they want to run BEFORE those biscuits are run (i.e., to give’prior consent’)
· Logs their consent to conduct biscuits Ecwid Stripe
· Allows them to revoke consent at a later point
So for example, if you Utilize a Facebook Ads cookie in conjunction with your Ecwid shop, you’ll be breaking up GDPR laws unless you’ve got a banner set up which does all the above.
Now, out of the box at There is not a means to deal with the cookie consent issue with Ecwid. Nor is there an adequate program accessible from the Ecwid app shop (the only option on this front that I can find, the’EU cookie banner’, doesn’t seem to supply the necessary performance — despite costing $1.99 a month to use).
It Seems to me that the only alternative available to Ecwid users is to use a specialist product like CookiePro, which does provide all the necessary performance to make cookie approval fully GDPR compliant. Despite being a strong product however, Cookiepro does need quite a great deal of configuration and you’ll want to put quite a lot of time apart to set it up.
Installation and Layout
I Truly enjoy The simple fact which you’re able to run a website without paying anything. This makes the installation process that much simpler, because you simply have to punch in your email and create a password to go straight to the backend port.
The machine has Wizards for every platform that you would like to set your store on. If you have a WordPress site, just walk through three steps to get up and running. You could even click on options like Facebook and Joomla, based on where you want to market.
The backend Design is flawless, because it walks you through each website creation and integration measure with some nice photos and text. Once you get your store implemented on a website or societal page it looks fairly slick.
The layout Depends upon the theme you have on your site, however as you can see below, it shows photos well and looks clean and simple to navigate. I particularly enjoy the Shopping Bag place, which can be outstanding and easy to locate for customers when they wish to checkout.
Though many Sites are going to be mobile friendly, it;s nice understanding that Ecwid includes a native shopping application for both iOS and Android. Merchants now get a native shopping program for iOS and Android.
This means you Can mange your store and sell on the move, while also giving your clients a chance to get products from the mobile interface.
The closing Design item which makes sense to mention is your language instrument. Since running an online store generally requires you to reach out to people from all over the planet, you’re bound to stumble upon some customers who’d like to read product webpages and other content in their native tongue. Ecwid supports 45 languages, so if a user wants to translate from English into Spanish, that’s not a problem in any respect.
The Ecwid Program Market
Possessing the Opportunity to put in software is a sure fire way to scaling up your ecommerce site in a reasonable way. Ecwid has a place called the Ecwid App Market. It provides 65 applications, helping merchants extend their shop performance easily. Ecwid Stripe
Some of the programs Can help you out with rating and reviews, rewards programs, automated advertising tools, analytics, custom design topics and much more.
SEO and Marketing
Ecwid is a Third-party remedy to your current website, so you’d normally need to implement additional SEO and marketing tools to really get out the word. That said, Ecwid supplies quality SEO qualities to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, therefore all Ecwid shops are indexed by Google with no extra effort. It gets better with WordPress websites, as you gain access to additional SEO plugins as well as also the default search engine functionality around the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as straightforward as they come, because it doesn’t seem to incorporate any of those unnecessary bells and whistles you might find on other e commerce platforms.
Each measure is Clear and concise, so that you can just go in there and sort in a product name, price and image then save the product for later. Of course you could always open the Powerful Options, but they different these for when you are all set to start ramping up your own store.
As an example of the stock Rich direction toolset, you obtain access to things like out of stock merchandise monitoring, mobile device stock management, barcode scanning and much more.
Ecwid provides A Chat With Sales attribute that is one of my favorite ways to talk to companies. Simply send them a question and you can work on something else until they respond.
The Business also Provides a potent support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include telephone service, online chat service and email support, maintaining the response time brief and support quality high.
In my mind, the Platform has all you could want concerning support.
Payments and Security
It is not necessarily Easy to locate an ecommerce platform which doesn’t charge fees, but that is exactly what you get with Ecwid. They never charge any sort of trade fee with any of the programs they provide, making it desirable for any shop that is hoping to keep costs down and to improve margins.
Keep in mind that Ecwid isn’t a payment processor, so you have to setup something like PayPal or Stripe to process all of the trades that come through your website. It’s rather simple to implement these systems, since Ecwid incorporates with over 40 global payment choices. However, each of those processors have their particular trade fees so that you need to get ready for them.
It is rather Clear that Ecwid takes security seriously, because the company is a PCI DSS Level 1 certified supplier. The business also states that each transaction that includes sensitive data is transferred via a secure HTTPS channel. Ecwid Stripe
What if you Would love to collect both offline and online payments? Maybe you’d like a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your operation into both an offline and online system.
Benefits and disadvantages of using Ecwid
· Ecwid represents a very easy way to add e-commerce to some existing website.
· Point-of-sale functionality can be obtained, and there are quite a few ways to implement it.
· The item is cheap compared to other solutions.
· It supports multi-language variations of your store.
· The store layouts are responsive.
· Plugins / programs are available for major platforms (like WordPress, Drupal and Wix).
· It allows users of website building products that don’t facilitate dropshipping to start doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a good stopgap measure for merchants who need a shop fast, but have yet to create a full website to bring the Ecwid widget to.
· The free Ecwid program is not time-limited, includes service, and is rather generous in terms of features.
· The Paypal This POS system is limited to the US and UK.
· The Paypal This POS process is limited to iOS users.
· Phone support is only available on the more expensive programs.
· There’s a restricted number of programs / integrations available from the Ecwid App shop.
· You can’t alter merchandise URLs, which can be slightly annoying in the SEO perspective.
· You can’t create AMP variations of merchandise pages using Ecwid.
· Making Ecwid GDPR-compliant (with respect to obtaining cookie consent) seems hard.
· The free version doesn’t allow you to get any of the SEO tools.
Ecwid comes With four plans, one of which is totally free. They market the free plan like crazy, and mention that many other platforms drag you in free trial, where you may finally have to pay.
This is where Ecwid stands outside, and you can see that the other payment programs are rather reasonably priced.
The Free program Lets you sell 10 products, while the Venture plan ups that count to 100 goods and you get things like an iPhone management app. The Business plan goes up to 2500 merchandise for a wonderful price and you also get live chat service. Priority support comes alongside the Unlimited program and you can also sell an unlimited amount of products.
Ecwid is one of The cheapest solutions available on the marketplace. You may see that it’s actually cheaper than many of the other programs we have reviewed previously, so if you’re searching for value, this could be the perfect plugin for you.
In short, I’m Starting to believe that Ecwid is one of the best ways to market online, provided that you employ the best methods to improve your sales online as well. Ecwid is a slick system, with super simple implementation measures, making it ideal for your small business audience. Ecwid Stripe