Intro Ecwid Subscriptions
Have you ever Wondered if you’re using the ideal ecommerce platform for sale online? Do you sometimes stumble upon a new service that’s more functional and cheaper than what you’re using now? Starting a small business is all about keeping your costs low, and finding an ecommerce platform to assist you with half the battle. Unfortunately, when you operate a small business website it frequently becomes tricky once you would like to bring on a brand new ecommerce platform or perhaps just alter your site whatsoever. Read our Ecwid review to find out more about this option. Ecwid Subscriptions
Many solutions Intentionally make a closed system, which is tedious to move away from as soon as you get started. But with a stage called Ecwid, you no longer have to be concerned about it. Actually, the entire goal of the business, which started in 2009, would be to quickly and inexpensively create an online store system in your present websites.
You do not have To make a whole new site. Just implement Ecwid on any stage, CMS or social networking (in five minutes) and you’re good to go.
That raised my Attention, since I know the struggles that come along with trying to migrate websites, particularly in regards to ecommerce. So, I needed to gather an in-depth review of the Ecwid system to find out whether it’s worth the time.
How Many People Use Ecwid?
It is quite Impressive what Ecwid has done since 2009, with over 1 million retailers getting signed up. What is even more cool is that the Ecwid retailers span over 175 different countries, demonstrating that this isn’t only a platform for most people in the US or Europe. Even businesses in developing nations have a chance to find an internet store going, and you do not have to trash your previous site if you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 accredited. If you are not certain what this is, it’s pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your clients’ data is safe and protected.
Along with The overall merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The gap between that 20,000 along with the 1 million is the simple fact you don’t need a WordPress site to implement Ecwid. So, the 20,000 simply identifies WordPress users with the plugin.
What’s Ecwid, and how does this function?
Ecwid is a hosted Alternative for building an online shop. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to build a fresh website with e-commerce performance, Ecwid is geared more towards people who currently have a site and just want to add an internet store to it.
Much like other E-commerce platforms, Ecwid lets you install’catalogs’ of all goods, and add photos, pricing, weight etc. . each. You are able to specify shipping prices, accept credit card payments and so on — all of the key things that you would expect to be able to do with an e-commerce solution.
However it differs Apart from competing products such as Shopify, Volusion, Squarespace and Bigcommerce in that it isn’t really designed to let you produce a fully-featured, standalone e-commerce site; rather, it is intended to enable you add an internet store to an present online presence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Site’, which does allow you produce a one-page standalone offering. We are going to talk via this in more detail later on in the inspection.) Ecwid Subscriptions
The Product works by providing you a widget which gets placed on other sites — hence the name Ecwid: it is short for’E-commerce Widget’. You receive a few lines of HTML code (the widget) to add to an existing site or social networking profile, and your store is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to businesses that don’t need to begin a brand-new website. The primary feature is that you can choose your old site and quickly incorporate the Ecwid system inside a couple of minutes.
You can also Mirror the machine onto various other sites if you plan on selling elsewhere online. Manage all these sites from 1 place rather than switching between multiple dashboards.
Another nice Feature is the syncing between multiple devices. Sell on-the-go together with your smartphone. This means you could go to a tradeshow to generate a few sales and all these sales are reflected onto the backend of your website.
The system is Also designed to integrate nicely with social networks, so that you may sell your things on Facebook if desired. One part of Ecwid that we especially enjoy is the shipping aspect. With real-time transport integrations you constantly know what’s happening with your requests and at which they are being sent to.
What other trendy Items are comprised with Ecwid?
It runs on a super fast framework
It comes with an address book for customers and clients
The system has over 43 translations for sale around the world
You get a Lot of promotional tools such as vouchers, discounts, bulk pricing and more
Create your own customized email alerts
Utilize the automatic tax alternative (automatic tax charges at checkout, tax reporting and submitting )
Thank you Into Ecwid’s point-of-sale (POS) functionality, you can use your Ecwid shop to market not just online but in physical locations too — in shops, market stalls, at concerts and so forth.
Together with Ecwid’s POS Performance, regardless of if or not a customer buys a product in store, online, on their phone or via Facebook, everything remains in sync – i.e., the merchant’s catalog, inventory and customer / transaction info.
There is a few ways you can take advantage of this attribute: the simplest is likely to use’Paypal Here.’ This involves downloading the Ecwid iOS app from the Apple’s App shop, linking it to the Paypal Here support, then taking payments using a cell card reader (pictured above).
You’ve got two options when it comes to POS Hardware and Paypal This: you can either buy a processor and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both may be ordered straight from Ecwid.
There is a couple of Things worth noting the Paypal Here integration: it’s only available to merchants in the US and UK. Second, it’s not yet available on Android apparatus. (On their website, Ecwid say it will be available soon — but they’ve been saying that for quite some time now). Ecwid Subscriptions
If you’re based outside That the US / UK, or need to utilize another mobile device type, the good news is that Ecwid also works together with all the Vend, Clover, NCR Silver and Square POS systems. These all facilitate utilizing a wider range of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers pill racks etc.) and are usable in more nations.
Although you can avail Of this Paypal Here POS choice on all paid-for plans, you will need to be on the most expensive’Unlimited’ program if you would like to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning they will display correctly across devices — desktopcomputer, tablet and mobile. In an era where smartphone internet browsing is eclipsing desktop browsing, this is important.
Unlike many similar Goods, Ecwid offers a completely free plan.
Granted, it’s a pretty Standard plan, where features such as discount coupons and support are not accessible, and it merely lets you sell up to ten products in two classes — but this could actually be adequate for some users, and using it’s a fantastic way to try the system out.
However, A key point to note about the free program is that it is not good from an SEO point of view — you have to be on a paid program to ensure that your product pages talk to search engines correctly (more on SEO below).
Ecwid is ahead of the Pack in that its storefronts could be mechanically translated into nearly 50 different languages — customers can view your shop in their own language, without you needing to worry about creating alternate versions of this. Ecwid provides this performance by detecting visitors’ language mechanically according to their browser settings / IP address.
Competing products like Shopify And Bigcommerce are yet to provide this type of performance — that they force you to rely on third party programs, the production of multiple shops or Google Translate to provide different language versions of your shop, which is less than perfect. Therefore a definite win for Ecwid here.
Ecwid and search engine optimization
Search engine Optimisation (SEO) in Ecwid is a pretty straightforward affair. You are able to edit the title of your webpage and its own meta description; the relevant fields are pre-populated for you automatically, however you can tweak them to suit your SEO objectives.
So Far as I could tell But you can’t manually change the URL of a product — you need to make do with the one that Ecwid generates for you. This is not ideal because keywords in URLs are used by some search engines to categorise content during indexing.
But, The URLs that are automatically generated by Ecwid include the name you’ve given to your product – so in the event that you include some keywords in your product name (not a bad idea anyhow ) that your URL will include them too. This functions as a tool of a workaround, but I’d prefer whole control over URLs. Ecwid Subscriptions
One place where Ecwid does not perform quite so Well on the search engine optimization front involves AMP — accelerated mobile pages. As its name implies, AMP pages load quicker on mobile devices. This encourages people to stay longer on your webpage, thus increasing’live time’ –something that’s considered by many search engine optimization experts consider to be rewarded with Google with preferential treatment in search results. Furthermore, Google occasionally highlights AMP webpages in carousels in search results, giving AMP content an extra little boost.
Unfortunately However — and unlike rival products like Bigcommerce or Shopify, you can’t create AMP variations of your goods using Ecwid.
Importing and exporting data
Like most competing Goods Ecwid allows you to import and export your data in CSV format.
The Export option allows you to export product information, orders and customers (in CSV format) and ensures that if you feel the need to migrate your store to a different e-commerce platform, you shouldn’t have some major difficulties doing so.
Using Ecwid with other programs
Ecwid and Twitter
WordPress doesn’t Supplied any e-commerce functionality from the box, so anybody wanting to market on the stage will require a third-party solution like Ecwid. There is an Ecwid plugin accessible, so adding an Ecwid store to your WordPress site is quite straightforward — you can get up and running with a couple clicks.
You just sign up to get an Ecwid account and then install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly good e-commerce features, but the amount of payment gateway options is very limited — you need to use Stripe or Paypal. (And using Stripe only works if you are selling products from particular countries). The other main issue with the built-in Squarespace marketing tools is that they don’t facilitate dropshipping, and full export of products is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these constraints, and adding it to some Squarespace site is quite simple: it is a simple matter of including a code block to a page and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping choice for Wix users, so again Ecwid can provide a good workaround. A committed program is provided by Ecwid to allow you integrate the product onto a Wix store easily.
Apps and plugins
Ecwid provides a pretty Limited number integrations with other well-known apps. Integrations do exist with services Mailchimp, Xero and Freshbooks; but to be fair the assortment of integrations could be extensive — competing goods such as Shopify offer a much wider range of apps. Notable omissions from the Ecwid store include Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming shortly ).
The Picture is better in regards to CMS plugins: these are offered for WordPress, Wix and Joomla, enabling to you set up Ecwid on these platforms quite easily. Ecwid Subscriptions
Interface and ease of use
Ecwid’s Interface is pretty user friendly. Like many similar online store builders, you receive a vertical menu on the left which lets you access key functionality, and the area on the right can be used to display or edit associated products, site content and reports.
As with any e-commerce tool, you’ll need to Spend a fair amount of time getting your head around creating catalogues and product variants, establishing shipping rates and so on…but there is nothing that should represent also a lot of a learning curve.
Things are aided by an ‘onboarding checklist’ that is provided to you once you log in for the first time.
If You’re stuck nonetheless, you can always get in touch with Ecwid’s support team — more on this later — or, even if you’re on a’Business’ or’Unlimited’, you are able to make the most of this included customization support (you get 2 hours and 12 hours customization period from Ecwidon these programs ).
Ecwid and GDPR
I’m not a Attorney, so please note the below observations should not be interpreted as legal information, but I’m planning to do my very best to spell out a number of the key GDPR issues facing Ecwid consumers under.
With the introduction of The EU’s new GDPR legislation, there are many legal measures that site owners now should take to ensure they are adequately protecting EU customers’ and visitors’ privacy. There are severe financial penalties for doing this (to the point where it’s usually a good idea to consult an attorney about what to do); and even if your company isn’t based in the EU, you still need to comply with the regulations where any website visits from the EU are worried.
Based on my Understanding of the key GDPR rules, the main priorities for prospective Ecwid shop owners would be to:
· Provide sufficient privacy and cookie notices
· Process and store data safely
· Get explicit consent from people signing up to mailing lists it is fine to send them e-newsletters
· Provide a means to opt in or revoke permission to use of non-essential biscuits on a website (and also to log that approval ).
There does not seem to be Anything that stops you fulfilling the first three requirements easily enough with Ecwid, though you will need to spend time and possibly money generating adequate notices and crafting data capture forms so they are GDPR compliant.
Where things get Complex with Ecwid is the fourth requirement — cookie cutter consent. To Guarantee GDPR compliance, you need to exhibit a cookie cutter banner to your visitors which
· Allows them to select which cookies they would like to conduct BEFORE those biscuits are conducted (i.e., to provide’prior consent’)
· Logs their approval to conduct cookies Ecwid Subscriptions
· Allows them to revoke consent at a later point
So for example, if you Use a Facebook Advertising cookie in combination with your Ecwid store, you will be breaking up GDPR legislation unless you have a banner set up which does all of the above.
Nowout of the box at There is not a means to deal with the cookie consent issue with Ecwid. Nor is there an adequate program accessible from the Ecwid app shop (the only option on this front that I can locate, the’EU cookie banner’, does not appear to provide the essential functionality — despite costing $1.99 per month to use).
It Appears to me that the only option available to Ecwid consumers would be to use a professional product such as CookiePro, which does supply all the necessary performance to generate cookie consent fully GDPR compliant. Despite being a powerful product however, Cookiepro does require quite a lot of configuration and you will need to put quite a lot of time apart to set it up.
Setup and Layout
I really enjoy The fact that you can run a website without paying for anything. This makes the setup process that much easier, since you just need to punch in your email and create a password to go straight to the backend interface.
The machine has Wizards for every platform that you want to set your store on. If you’ve got a WordPress site, simply walk through three steps to get up and running. You can even click on options like Facebook and Joomla, depending on the place you would like to sell.
The backend Design is flawless, since it walks you through every site creation and integration measure with a few nice photos and text. Once you get your store implemented on a site or social page it looks fairly sleek.
The design Depends upon the subject you’ve got on your website, but as you can see below, it displays photos well and appears clean and easy to navigate. I particularly enjoy the Shopping Bag area, which is outstanding and easy to find for customers when they wish to market.
Although many Sites are going to be mobile friendly, it;s fine knowing that Ecwid involves a native shopping program for both iOS and Android. Merchants now receive a native shopping program for iOS and Android.
This means you Can mange your shop and sell on the move, while also providing your customers a chance to buy products from the cell interface.
The closing Design thing which makes sense to mention is your vocabulary instrument. Since running an internet store generally requires one to reach out to people from all over the world, you are bound to stumble upon a few customers who’d love to read product pages and other content in their native language. Ecwid supports 45 languages, so if a user would like to translate from English into Spanish, that’s not a problem in any respect.
The Ecwid Program Market
Possessing the Opportunity to install software is a sure fire way to scaling up your ecommerce website in a fair manner. Ecwid has a location known as the Ecwid App Market. It provides 65 applications, helping retailers extend their store performance readily. Ecwid Subscriptions
A Few of the apps Will give you a hand with rating and reviews, rewards programs, automated ad tools, analytics, custom layout topics and much more.
SEO and Marketing
Ecwid is a Third party remedy to your present website, so you’d typically have to implement additional SEO and marketing tools to really get out the word. That said, Ecwid provides quality SEO features to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, therefore all Ecwid shops are indexed by Google without any excess work. It gets better with WordPress sites, as you acquire access to additional SEO plugins as well as also the default search engine functionality on the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as simple as they come, because it doesn’t appear to include any of the unnecessary bells and whistles you may find on other ecommerce platforms.
Each measure is Clear and concise, so that you may just go in there and sort in a product name, price and picture then save the merchandise for afterwards. Obviously you could always open the More Powerful Options, however they separate these for if you are all set to start ramping up your own store.
As an example of the inventory Rich direction toolset, you gain access to things like out of stock product monitoring, mobile device stock management, barcode scanning and more.
Ecwid provides A Chat With Earnings attribute which is one of my favorite ways to talk to companies. Simply send them a query and you can work on something else until they respond.
The company also Provides a powerful support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include telephone service, online chat support and email support, maintaining the response time short and support quality .
In my mind, the Platform has all you could want in terms of support.
Payments and Security
It’s not necessarily Simple to locate an ecommerce platform that doesn’t charge fees, but that is just what you get with Ecwid. They never control any kind of transaction fee with any of those plans they offer, making it desirable for any shop that is hoping to keep down costs and to improve margins.
Remember that Ecwid isn’t a payment processor, so you’ve got to setup something such as PayPal or Stripe to process all the transactions that come through your website. It’s rather simple to employ one of these systems, since Ecwid incorporates with over 40 global payment options. However, each one of those processors have their particular trade fees so that you need to get ready for these.
It’s quite Evident that Ecwid takes security seriously, since the company is a PCI DSS Level 1 certified service provider. The business also states that every trade that includes sensitive information is transferred via a secure HTTPS channel. Ecwid Subscriptions
What if you Would like to accumulate both offline and online payments? Perhaps you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your performance into both an offline and online system.
Advantages and cons of using Ecwid
· Ecwid represents a very easy way to add e-commerce to some existing website.
· Point-of-sale functionality can be obtained, and there are a number of strategies to implement it.
· The product is cheap by comparison to other solutions.
· It supports multi-language variations of your store.
· The store designs are responsive.
· Plugins / apps are available for major platforms (such as WordPress, Drupal and Wix).
· It allows users of site building products that don’t facilitate dropshipping to begin doing so (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a fantastic stopgap measure for retailers who need a store quickly, but have yet to create a complete website to bring the Ecwid widget to.
· The free Ecwid program is not time-limited, includes service, and is rather generous concerning attributes.
· The Paypal This POS system is limited to the US and UK.
· The Paypal Here POS system is limited to iOS users.
· Phone support is only available on the more expensive plans.
· There’s a limited number of apps / integrations offered from the Ecwid Program shop.
· You can’t alter merchandise URLs, which is slightly annoying in the search engine optimization perspective.
· You can’t create AMP versions of merchandise pages utilizing Ecwid.
· Creating Ecwid GDPR-compliant (with respect to obtaining cookie consent) sounds difficult.
· The free version will not let you get any of the SEO tools.
Ecwid comes With four strategies, among which is totally free. They promote the free plan like crazy, and mention that a number of other platforms drag you into a free trial, even where you will finally need to pay.
That is where Ecwid stands out, and you’ll be able to see that the other payment programs are rather reasonably priced.
The Free plan Allows you to sell 10 products, while the Venture plan ups that depend to 100 products and you get items like an iPhone direction app. The company program goes up to 2500 merchandise for a wonderful price and you also get live chat service. Priority support comes along with the Unlimited program and you can also sell an unlimited amount of products.
Ecwid is one of The most economical solutions available on the market. You may see that it is actually more affordable than a lot of the other platforms we have reviewed previously, so if you’re searching for value, this could be the right plugin for you.
In short, I am Beginning to think that Ecwid is one of the greatest ways to sell online, provided that you implement the best methods to improve your sales online as well. Ecwid is a slick system, with superb easy implementation steps, making it perfect for your small business crowd. Ecwid Subscriptions