Background Ecwid Team
Have you ever Wondered if you’re using the ideal ecommerce platform for sale online? Do you sometimes stumble upon a new service that’s more functional and cheaper than what you’re using now? Starting a small business is all about keeping your prices low, and locating an ecommerce platform that will help you with that is half the battle. Unfortunately, when you operate a small company website it frequently becomes tricky when you want to bring on a brand new ecommerce platform or even just modify your site whatsoever. Read our Ecwid review to discover more about this option. Ecwid Team
Many options Intentionally create a closed system, which can be tedious to move away from once you get started. However, with a platform named Ecwid, you do not have to be concerned about this. Actually, the whole goal of the business, which began in 2009, would be to quickly and quickly make an online store system in your present websites.
You do not have To make a completely different website. Just apply Ecwid on any platform, CMS or social networking (in five minutes) and you’re all set.
This raised my Attention, because I understand the struggles that come along with attempting to migrate websites, especially in regards to ecommerce. So, I needed to gather a comprehensive review of this Ecwid system to find out whether it is worth the time.
How Many Men and Women Use Ecwid?
It’s quite Remarkable what Ecwid has done since 2009, with over 1 million retailers getting signed up. What is even more cool is that the Ecwid merchants span over 175 different countries, demonstrating that this isn’t only a platform for most people in the US or Europe. Even companies in developing nations have a chance to get an online store going, and you don’t even have to squander your previous website in case you have one.
The usership Continues to grow, especially considering Ecwid is currently PCI DSS Level 1 certified. If you’re not sure what this is, it is pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your clients’ data is safe and protected.
In addition to The overall merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The gap between that 20,000 and also the 1 million is the simple fact that you don’t require a WordPress site to implement Ecwid. So, the 20,000 simply refers to WordPress users using the plugin.
What is Ecwid, and how does it work?
Ecwid is a hosted Alternative for building an online shop. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to construct a new site with e-commerce performance, Ecwid is geared more towards people who already have a site and just wish to add an online store for this.
Much like other E-commerce platforms, Ecwid allows you to set up’catalogs’ of all goods, and include photos, pricing, weight etc. . each. You can define shipping rates, accept credit card payments and so on — all the crucial stuff that you would expect to be able to perform with an e-commerce alternative.
However it differs Significantly from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it isn’t actually designed to let you produce a fully-featured, standalone e-commerce website; rather, it’s designed to allow you add an internet store to an existing online presence.
(That said, Ecwid have Recently added some new functionality, called’Starter Website’, that does allow you create a one-page standalone offering. We are going to chat through this in more detail later on in the inspection.) Ecwid Team
The Product operates by giving you a widget that gets put on other websites — hence the title Ecwid: it’s short for’E-commerce Widget’. You receive a few lines of HTML code (the widget) to add into an existing site or societal networking profile, and your shop is displayed wherever you have inserted this code.
Ecwid makes Strides in the market by catering to companies which don’t need to start a brand-new site. The primary attribute is that you can choose your old website and immediately integrate the Ecwid system inside a couple of minutes.
You can also Mirror the system on several different sites if you anticipate selling elsewhere online. Handle all of these websites from one place instead of switching between multiple dashboards.
Another nice Feature is that the syncing between multiple devices. Sell on-the-go with your smartphone. This usually means you could go to a tradeshow to make a number of sales and each one these sales are reflected on the backend of your site.
The system is Also made to integrate nicely with social networks, so that you may sell your things on Facebook if needed. 1 part of Ecwid we particularly enjoy is the shipping aspect. With real time shipping integrations you constantly know what is going on with your requests and where they’re being shipped to.
What other cool Things are included with Ecwid?
It runs on a super quick framework
It comes with an address book for customers and clients
The machine has over 43 translations for selling around the planet
You get a Lot of promotional tools like vouchers, discounts, bulk pricing and much more
Produce your personalized email notifications
Utilize the automated tax solution (automatic tax charges at checkout, tax reporting and submitting )
Thank you Into Ecwid’s point-of-sale (POS) performance, you may use your Ecwid shop to market not only online but in physical places too — in shops, market stalls, at theatres and so on.
Together with Ecwid’s POS Functionality, irrespective of whether a customer purchases a product in shop, online, in their telephone or via Facebook, everything remains in sync – i.e., the retailer’s catalogue, inventory and customer / trade info.
There’s a few ways that you can use this feature: the easiest is likely to use’Paypal Here.’ This entails downloading the Ecwid iOS program from the Apple’s App store, linking it to the Paypal Here support, and then taking payments utilizing a mobile card reader (pictured above).
You’ve got two options when it comes to POS Hardware and Paypal This: you can buy a processor and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both may be ordered straight from Ecwid.
There is a few Things worth noting about the Paypal Here integration: it’s only available to merchants in the US and UK. Second, it is not yet available on Android devices. (On their site, Ecwid say it will be available shortly — but they have been saying that for quite some time now). Ecwid Team
If you’re based outside That the US / UK, or want to utilize another mobile device kind, the good news is that Ecwid also functions with all the Vend, Clover, NCR Silver and Square POS systems. These all facilitate using a larger selection of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers pill stands etc.) and are usable in more nations.
Although you could avail Of this Paypal Here POS choice on all paid-for plans, you’ll need to be on the priciest’Unlimited’ plan if you want to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning that they will display correctly across devices — desktopcomputer, tablet computers and cellular. In a age where smartphone web browsing is eclipsing desktop browsing, this is important.
Unlike many similar Goods, Ecwid provides a totally free program.
Granted, it’s a pretty Standard plan, where attributes such as discount vouchers and support aren’t accessible, and it merely lets you sell up to 10 products in two classes — but this could really be adequate for some users, and using it is a fantastic way to try the system out.
But, A vital point to notice about the free plan is that it isn’t great from an SEO point of view — you need to be on a paid program to ensure your product pages talk to search engines accurately (more on SEO under ).
Ecwid is forward of the Pack in that its storefronts could be automatically translated into nearly 50 different languages — customers can view your store in their own language, without you needing to worry about producing alternate versions of it. Ecwid provides this performance by discovering visitors’ language automatically based on their browser settings / IP address.
Competing products like Shopify And Bigcommerce are yet to supply this sort of performance — that they force you to rely on third party apps, the creation of numerous shops or Google Translate to provide different language variations of your store, which can be less than perfect. So a definite win for Ecwid here.
Ecwid and search engine optimization
Search engine Optimisation (search engine optimization ) in Ecwid is a fairly straightforward affair. You are able to edit the name of your webpage and its own meta description; the relevant fields are pre-populated for you automatically, however you can tweak them to match your SEO objectives.
As far as I can tell However, you can’t manually change the URL of a product — you have to make do with the one that Ecwid generates for you. This is not ideal because key words in URLs are used by some search engines to categorise content through indexing.
But, The URLs that are automatically generated by Ecwid include the title you have given to your own product – so if you include some keywords on your product title (maybe not a bad idea anyhow ) your URL will include them too. This functions as something of a workaround, but I’d prefer whole control over URLs. Ecwid Team
One area where Ecwid doesn’t perform quite so Well on the SEO front entails AMP — accelerated mobile pages. As the name suggests, AMP pages load faster on mobile devices. This motivates people to stay longer on your webpage, thus increasing’dwell time’ –something which is believed by many SEO experts consider to be rewarded by Google with preferential treatment in search results. Additionally, Google occasionally highlights AMP pages in carousels in search results, giving AMP articles an extra little boost.
Unfortunately However — and unlike rival products like Bigcommerce or Shopify, you can not produce AMP versions of your products using Ecwid.
Importing and exporting data
Like many competing Products Ecwid permits you to import and export your data in CSV format.
The Export option permits you to export merchandise data, orders and customers (in CSV format) and means that should you ever feel the need to migrate your store to a different e-commerce platform, then you should not have any major problems doing so.
Using Ecwid with other programs
Ecwid and Twitter
WordPress does not Supplied any e-commerce functionality from this box, so anyone wishing to sell on the stage will require a third-party alternative like Ecwid. There’s an Ecwid plugin accessible, so adding an Ecwid store to your WordPress site is very simple — you can get up and running with a couple clicks.
You simply sign up to get an Ecwid account and then install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly excellent e-commerce features, but the amount of payment gateway options is very limited — you have to use Stripe or Paypal. (And using Stripe only functions if you’re selling products from particular countries). The other principal issue with the built-in Squarespace marketing software is that they don’t facilitate dropshipping, and complete export of products isn’t currently possible.
Integrating Ecwid with Squarespace allows you to bypass these limitations, and adding it to some Squarespace website is quite simple: it’s a simple matter of adding a code block into a webpage and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping choice for Wix users, therefore again Ecwid can offer a good workaround. A committed program is offered by Ecwid to enable you integrate the product on a Wix store easily.
Programs and plugins
Ecwid provides a pretty Restricted number integrations with other apps that are well-known. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be honest the range of integrations could be more extensive — competing goods like Shopify provide a much wider assortment of apps. Notable omissions from the Ecwid store include Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
The Picture is better when it comes to CMS plugins: All these are offered for WordPress, Wix and Joomla, enabling for you to install Ecwid on one of these platforms quite easily. Ecwid Team
Interface and ease of use
Ecwid’s Interface is rather easy to use. Like most similar online shop builders, you receive a vertical menu on the left that allows you to access key functionality, and the area on the right can be used to edit or display related products, website reports and content.
As with any e-commerce tool, you will have to Spend a fair amount of time getting your head about producing catalogues and product variants, setting up shipping rates etc…but there is nothing here that should represent also a lot of a learning curve.
Things are aided by an ‘onboarding checklist’ that’s provided to you once you log in for the very first time.
If You’re stuck nonetheless, you could always get in contact with Ecwid’s support team — more on this later — or, even if you are on a’Business’ or’Unlimited’, you can take advantage of the included customization service (you get 2 hours and 12 hours personalization period from Ecwidon these plans).
Ecwid and GDPR
I am not a Lawyer, so please note that the below observations shouldn’t be interpreted as legal advice, but I’m going to do my very best to spell out some of the key GDPR problems facing Ecwid consumers below.
With the introduction of The EU’s new GDPR laws, there are many legal steps that website owners now need to take to ensure that they are adequately protecting EU clients’ and visitors’ privacy. There are serious financial penalties for not doing so (to the point where it is typically a great idea to consult an attorney about what to do); and even when your company is not based in the EU, you still need to comply with the regulations where any website visits from the EU are concerned.
Based on my Understanding of the key GDPR rules, the main priorities for potential Ecwid store owners would be to:
· Provide sufficient privacy and cookie cutter notices
· Process and store data securely
· Get explicit consent from people signing up to mailing lists that it is fine to send them e-newsletters
· Provide a means to opt in or revoke permission to use of non-essential biscuits onto a website (and also to log that consent).
There doesn’t seem to be Whatever stops you fulfilling the first three requirements easily enough with Ecwid, though you will need to spend time and potentially money creating adequate notices and crafting data capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is the fourth requirement — cookie consent. To Guarantee GDPR compliance, You Have to display a cookie banner to your customers which
· Allows them to select which cookies they want to conduct BEFORE those biscuits are conducted (i.e., to provide’prior permission’)
· Logs their approval to run biscuits Ecwid Team
· Enables them to revoke approval at a later stage
So for Instance, If you Utilize a Facebook Ads cookie in conjunction with your Ecwid shop, you will be breaking up GDPR legislation unless you’ve got a banner in place which does all the above.
Nowout of the box at There is not a way to take care of the cookie consent issue with Ecwid. Nor is there a decent program available from the Ecwid app store (the only alternative on this front that I can find, the’EU cookie banner’, does not appear to supply the necessary functionality — even though costing $1.99 per month to utilize ).
It Seems to me that the only alternative available to Ecwid consumers is to use a professional product such as CookiePro, which will provide all the essential performance to generate cookie approval fully GDPR compliant. Despite being a strong product nonetheless, Cookiepro does require quite a lot of configuration and you’ll want to set quite a great deal of time aside to set it up.
Installation and Design
I really like The fact which you’re able to run a website without paying anything. This makes the installation process that much easier, because you simply have to punch in your email and create a password to proceed right to the backend port.
The machine has Wizards for each platform you want to set your shop on. If you have a WordPress site, simply walk through three steps to get up and running. You can even click on choices like Facebook and Joomla, depending on where you want to market.
The backend Design is perfect, because it walks you through each website creation and integration step with some fine text and photos. Once you get your shop implemented on a site or societal page it appears fairly sleek.
The design Depends upon the theme you have on your site, however as you can see below, it shows photos well and looks clean and simple to navigate. I especially enjoy the Shopping Bag place, which is prominent and easy to locate for clients when they wish to checkout.
Although many Websites will be cellular friendly, it;s nice knowing that Ecwid involves a native shopping program for both iOS and Android. Merchants now get a native shopping application for iOS and Android.
This means you Can mange your shop and sell on the move, while also giving your clients an opportunity to get products from the cell interface.
The closing Design thing that makes sense to mention is the vocabulary tool. Since conducting an online store generally requires one to reach out to people from throughout the planet, you are bound to stumble upon a few customers who would love to read product pages and other content in their native tongue. Ecwid supports 45 languages, so if a user wants to translate from English to Spanish, that is not a problem at all.
The Ecwid Program Economy
Possessing the Opportunity to put in software is a sure fire way to scaling up your ecommerce website in a reasonable way. Ecwid has a location known as the Ecwid App Market. It offers 65 applications, helping merchants extend their shop performance easily. Ecwid Team
Some of the programs Can give you a hand with reviews and rating, rewards programs, automatic ad tools, analytics, customized design topics and much more.
SEO and Marketing
Ecwid is a Third-party remedy to your present website, so you’d typically have to employ additional SEO and marketing tools to truly get the word out. Nevertheless, Ecwid provides quality SEO qualities to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, so all Ecwid stores are indexed by Google without any extra effort. It gets even better with WordPress websites, as you acquire access to additional search engine optimization plugins as well as also the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as straightforward as they come, because it doesn’t seem to incorporate any of the unnecessary bells and whistles you might find on other ecommerce platforms.
Each measure is Clear and concise, so you can just go in there and sort in a product name, price and picture then save the product for later. Obviously you can always open the Powerful Options, however they different these for if you’re ready to start ramping up your own store.
As an example of the inventory Rich direction toolset, you obtain access to items like out of stock merchandise monitoring, mobile device stock management, barcode scanning and much more.
Ecwid offers A Chat With Sales attribute that is always one of my favourite ways to converse with companies. Only send them a query and you can work on something else until they respond.
The company also Provides a powerful support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include telephone support, online chat support and email support, maintaining the response time brief and encourage quality .
In my eyes, the Platform has everything you might want in terms of support.
Payments and Safety
It’s not necessarily Simple to find an ecommerce platform that does not charge fees, but that is exactly what you get with Ecwid. They never control any kind of trade fee with any of the plans they provide, which makes it desirable for any shop that’s trying to keep costs down and to improve margins.
Remember that Ecwid is not a payment processor, which means you have to setup something such as PayPal or Stripe to process all the trades that come through your website. It’s rather simple to employ these systems, because Ecwid incorporates with over 40 global payment options. However, each one of these processors have their particular trade fees so that you need to get ready for them.
It’s rather Clear that Ecwid takes safety seriously, since the provider is a PCI DSS Level 1 accredited supplier. The company also states that each trade that includes sensitive data is transferred through a secure HTTPS channel. Ecwid Team
Imagine if you Would love to collect both online and offline payments? Maybe you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your operation into both an offline and online system.
Advantages and disadvantages of using Ecwid
· Ecwid signifies a very simple way to add e-commerce to any present website.
· Point-of-sale performance is available, and there are a number of ways to implement it.
· The item is cheap compared to other alternatives.
· It supports multi-language variations of your store.
· The store layouts are responsive.
· Plugins / apps are available for major platforms (such as WordPress, Drupal and Wix).
· It permits users of site building products which don’t facilitate dropshipping to begin doing so (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a fantastic stopgap measure for retailers who want a shop fast, but have yet to create a complete website to bring the Ecwid widget to.
· The free Ecwid program isn’t time-limited, includes service, and is rather generous concerning features.
· The Paypal This POS system is limited to the US and UK.
· The Paypal Here POS system is limited to iOS users.
· Phone support is only available on the more expensive programs.
· There’s a limited number of programs / integrations offered in the Ecwid Program store.
· You can’t alter product URLs, which can be slightly annoying in the search engine optimization point of view.
· You can’t create AMP variations of merchandise pages using Ecwid.
· Creating Ecwid GDPR-compliant (with respect to obtaining cookie consent) seems difficult.
· The free version doesn’t let you get any of the SEO tools.
Ecwid comes With four plans, one of which is completely free. They market the free plan like mad, and mention that many different platforms drag you in free trial, where you may eventually need to pay.
That is where Ecwid stands outside, and you’ll be able to see the other payment plans are fairly affordable.
The Free program Lets you sell 10 products, while the Venture program ups that depend to 100 products and you get things like an iPhone direction program. The Business program goes up to 2500 products for a superb price and you get live chat service. Priority support comes along with the Unlimited plan and you might also market an unlimited number of products.
Ecwid is one of The most economical solutions on the marketplace. You may see that it is actually cheaper than a lot of the other platforms we have reviewed previously, so if you’re searching for value, this might be the perfect plugin for you.
In short, I am Starting to believe that Ecwid is one of the greatest ways to market online, provided that you employ the best methods to enhance your sales online too. Ecwid is a sleek system, with super easy implementation measures, making it perfect for your small business audience. Ecwid Team