Background Ecwid Templates
Have you ever Wondered if you are using the ideal ecommerce platform for sale on the internet? Do you sometimes stumble upon a new service that’s more practical and cheaper than what you’re using today? Starting a small business is all about keeping your prices low, and finding an ecommerce platform that will help you with half the battle. Unfortunately, when you run a small business website it frequently becomes tricky when you want to bring on a new ecommerce platform or even just modify your website whatsoever. Read our Ecwid review to discover more about this solution. Ecwid Templates
Many solutions Intentionally create a closed system, which is tedious to maneuver away from as soon as you get started. However, with a stage called Ecwid, you do not have to worry about this. Actually, the whole goal of the company, which began in 2009, is to quickly and quickly make an internet store system in your present websites.
You don’t have To make a completely different site. Just apply Ecwid on any stage, CMS or social network (in five minutes) and you’re good to go.
This raised my Attention, because I understand the struggles that come along with attempting to migrate websites, particularly in regards to ecommerce. So, I wanted to put together an in-depth review of this Ecwid system to find out whether it is worth the time.
How Many People Use Ecwid?
It’s quite Impressive what Ecwid has done since 2009, with over 1 million merchants getting signed up. What’s even more cool is that the Ecwid retailers span over 175 distinct countries, showing that this isn’t only a platform for most people in the united states or Europe. Even companies in developing countries have a chance to get an online store heading, and you do not have to squander your previous website in case you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 accredited. If you are not sure what this is, it is pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your clients’ information is safe and protected.
Along with The overall merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 along with also the 1 million is the fact you don’t require a WordPress site in order to implement Ecwid. So, the 20,000 simply identifies WordPress users using the plugin.
What is Ecwid, and how does it function?
Ecwid is a hosted Alternative for building an online shop. Unlike competing products like Shopify, Bigcommerce and Volusion, which permit you to build a new site with e-commerce performance, Ecwid is geared more towards people who currently have a site and just want to add an internet store for this.
Much like other E-commerce platforms, Ecwid allows you to install’catalogs’ of goods, and add photos, pricing, weight etc. . each. You can define shipping prices, accept credit card payments etc — all the crucial stuff that you would expect to be able to do with an e-commerce alternative.
However it differs Significantly from competing products such as Shopify, Volusion, Squarespace and Bigcommerce in that it is not actually designed to let you create a fully-featured, standalone e-commerce site; rather, it is intended to enable you add an online store to an present online presence.
(That said, Ecwid have Recently added some new functionality, called’Starter Website’, that will allow you produce a one-page standalone offering. We’ll chat through this in more detail later on in the review.) Ecwid Templates
The Product works by giving you a widget that gets placed on other sites — hence the title Ecwid: it’s short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add into an existing site or social networking profile, and your shop is displayed wherever you have added this code.
Ecwid makes Strides in the market by catering to businesses that don’t need to begin a brand-new website. The primary feature is that you can choose your old website and quickly incorporate the Ecwid system inside a few minutes.
You can also Mirror the machine on various other sites if you plan on selling elsewhere on the web. Handle all these websites from 1 place rather than switching between multiple dashboards.
Another nice Feature is the syncing between multiple devices. Sell on-the-go together with your smartphone. This usually means you could go to a tradeshow to generate a few sales and each one of these sales are represented onto the backend of your website.
The system is Also designed to integrate nicely with social networks, and that means that you may sell your things on Facebook if desired. 1 part of Ecwid that we particularly enjoy is the shipping aspect. With real time shipping integrations you constantly know what is happening with your requests and at which they’re being shipped to.
What other trendy Things are included with Ecwid?
It runs on a super quick framework
It comes with an address book for customers and clients
The machine has over 43 translations for sale round the planet
You get a Lot of promotional instruments like coupons, discounts, bulk pricing and more
Create your own customized email alerts
Use the automated tax solution (automatic taxation rates at checkout, tax reporting and filing)
Thank you To Ecwid’s point-of-sale (POS) performance, you may use your Ecwid store to sell not just online but in physical places too — in shops, market stalls, at concerts and so forth.
With Ecwid’s POS Performance, regardless of whether or not a customer purchases a product in shop, online, on their telephone or via Facebook, everything stays in sync – i.e., the merchant’s catalogue, inventory and client / transaction info.
There is a couple of ways you can use this feature: the easiest is likely to use’Paypal Here.’ This entails downloading the Ecwid iOS program from the Apple’s App store, linking it to the Paypal Here support, then taking payments utilizing a cell card reader (pictured above).
You have two choices when it comes to POS Hardware and Paypal This: you can buy a chip and swipe reader (for $24.99) or a chip and also tap reader (for $79.99). Both can be arranged straight from Ecwid.
There’s a few Things worth noting about the Paypal Here integration: first, it’s only available to retailers in the US and UK. Secondly, it is not yet available on Android devices. (On their website, Ecwid state it will be available soon — but they’ve been saying that for quite a while now). Ecwid Templates
If you are based outside That the US / UK, or need to work with another mobile device kind, the fantastic thing is that Ecwid also works with all the Vend, Clover, NCR Silver and Square POS systems. These all ease using a wider selection of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers pill racks etc.) and are usable in more countries.
Although you could avail Of this Paypal Here POS option on most of paid-for programs, you’ll want to be on the most expensive’Unlimited’ program if you would like to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning that they will display correctly across devices — desktop, tablet computers and cellular. In a age where smartphone internet browsing is eclipsing desktop browsing, this is important.
Unlike many similar Goods, Ecwid provides a totally free plan.
Granted, it’s a fairly Standard plan, where attributes such as discount vouchers and service are not available, and it merely lets you sell up to ten products in two classes — but this may really be adequate for some users, and using it’s a fantastic way to try out the system.
But, A key point to notice about the free program is the fact that it is not great from an SEO point of view — you have to be on a paid program to make certain that your product pages talk to search engines accurately (more on SEO under ).
Ecwid is ahead of the Pack in that its storefronts could be automatically translated into nearly 50 distinct languages — clients can see your store in their own language, without you needing to worry about producing alternate versions of it. Ecwid provides this performance by detecting visitors’ language automatically according to their browser settings / IP address.
Competing products like Shopify And Bigcommerce are yet to provide this sort of performance — that they force you to rely on third party programs, the creation of numerous shops or Google Translate to supply different language variations of your shop, which is less than ideal. So a definite triumph for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimization (search engine optimization ) in Ecwid is a pretty straightforward affair. You can edit the name of your page and its meta description; the applicable fields are pre-populated for you automatically, however you can tweak them to match your search engine optimization objectives.
As far as I could tell However, you can’t manually change the URL of a product — you need to make do with the one which Ecwid creates for you. This isn’t ideal because keywords in URLs are used by some search engines to categorise content during indexing.
But, The URLs which are automatically generated by Ecwid include the name you have given to your own product – so in the event that you include some keywords in your product name (maybe not a bad idea anyway) that your URL will comprise them too. This serves as something of a workaround, but I’d prefer whole control over URLs. Ecwid Templates
One place where Ecwid does not perform quite so Well on the search engine optimization front involves AMP — accelerated cellular pages. As its name suggests, AMP pages load quicker on mobile devices. This motivates people to stay longer on your webpage, thus increasing’dwell time’ –something that’s considered by many search engine optimization experts consider to be rewarded with Google with preferential treatment in search results. Furthermore, Google occasionally highlights AMP webpages in carousels in search results, giving AMP content an extra little boost.
Regrettably However — and unlike competing products such as Bigcommerce or even Shopify, you can not create AMP versions of your goods using Ecwid.
Importing and exporting data
Like many competing Goods Ecwid permits you to import and export your data in CSV format.
The Export option permits you to export product information, orders and customers (again, in CSV format) and ensures that should you ever feel the need to migrate your store to a different e-commerce platform, you shouldn’t have some major difficulties doing so.
Using Ecwid with other platforms
Ecwid and WordPress
WordPress doesn’t Supplied any e-commerce functionality from the box, so anybody wishing to market on the platform will require a third-party solution like Ecwid. There’s an Ecwid plugin available, therefore adding an Ecwid store to your WordPress site is quite simple — you can get up and running with a few clicks.
You just sign up to get an Ecwid account and then install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly excellent e-commerce features, but the number of payment gateway options is quite limited — you have to utilize Stripe or Paypal. (And with Stripe only functions if you’re selling goods from certain countries). The other principal problem with the built-in Squarespace selling tools is they don’t facilitate dropshipping, and full export of merchandise is not currently possible.
Integrating Ecwid with Squarespace allows you to bypass these limitations, and adding it into a Squarespace site is quite easy: it is a simple matter of including a code block to a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping choice for Wix users, so again Ecwid can offer a good workaround. A dedicated app is provided by Ecwid to allow you incorporate the product on a Wix shop easily.
Programs and plugins
Ecwid provides a pretty Limited number integrations with other apps that are well-known. Integrations do exist with services Mailchimp, Xero and Freshbooks; but to be honest the assortment of integrations may be extensive — competing goods like Shopify offer a much broader range of apps. Notable omissions from the Ecwid store include Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming shortly ).
The Picture is better in regards to CMS plugins: All these are available for WordPress, Wix and Joomla, allowing for you to install Ecwid on these platforms very easily. Ecwid Templates
Interface and ease of use
Ecwid’s Interface is pretty user friendly. Like most similar online shop builders, you receive a vertical menu on the left that lets you access key performance, and the place on the right can be used to display or edit related products, site reports and content.
As with any e-commerce tool, you will have to Spend a fair amount of time getting your head about creating catalogues and product variants, setting up shipping rates etc…but there is nothing here that should represent also much of a learning curve.
Things are helped by an ‘onboarding checklist’ that is provided to you when you log in for the first time.
If You’re stuck however, you can always get in contact with Ecwid’s support staff — more on that later — or, even if you are on a’Business’ or’Unlimited’, you are able to make the most of this included customization service (you get two hours and 12 hours customization time from Ecwidon these plans).
Ecwid and GDPR
I am not a Lawyer, so please note that the below observations shouldn’t be interpreted as legal information, but I am going to do my best to spell out a number of the major GDPR problems facing Ecwid consumers under.
With the introduction of The EU’s new GDPR legislation, there are several legal steps that website owners now need to take to ensure that they are adequately protecting EU clients’ and visitors’ privacy. There are severe financial penalties for not doing this (to the point where it’s typically a good idea to speak with a lawyer about what to do); and even when your company isn’t based in the EU, then you still need to comply with the regulations where any website visits from the EU are worried.
According to my Understanding of the key GDPR principles, the main priorities for prospective Ecwid store owners would be to:
· Provide adequate privacy and cookie notices
· Process and store data securely
· Get explicit consent from people registering to mailing lists that it is okay to send them e-newsletters
· Provide a way to opt in or revoke consent to use of non-essential cookies onto a site (and to log that approval ).
There doesn’t Appear to be Whatever stops you fulfilling the first three requirements readily enough with Ecwid, although you will need to devote time and potentially money generating adequate notices and crafting data capture forms so that they are GDPR compliant.
Where things get Complicated with Ecwid is the fourth requirement — cookie cutter consent. To Guarantee GDPR compliance, You Have to exhibit a cookie banner to your visitors which
· Allows them to select which cookies they want to conduct BEFORE those cookies are conducted (i.e., to give’prior permission’)
· Logs their consent to conduct cookies Ecwid Templates
· Allows them to revoke approval at a later point
So for Instance, If you Use a Facebook Advertising cookie in combination with your Ecwid shop, you’ll be breaking GDPR legislation unless you have a banner set up which does all the above.
Now, out of the box at There is not a way to deal with the cookie approval issue with Ecwid. Nor is there an adequate app accessible from the Ecwid app shop (the only option on this front that I can locate, the’EU cookie banner’, doesn’t seem to supply the necessary performance — despite costing $1.99 per month to use).
It Seems to me that the only alternative available to Ecwid users is to use a specialist product such as CookiePro, which will provide all the necessary performance to make cookie consent fully GDPR compliant. Despite being a powerful product however, Cookiepro does require quite a great deal of configuration and you’ll want to set quite a lot of time apart to set this up.
Installation and Design
I Truly enjoy The fact which you’re able to run a website without paying anything. This makes the installation process that much easier, because you simply have to punch in your email and make a password to go straight to the backend interface.
The machine has Wizards for every platform you would like to set your store on. If you’ve got a WordPress site, just walk through three steps to get up and running. You can even click on choices like Facebook and Joomla, based on the place you would like to sell.
The backend Design is flawless, since it walks you through every site creation and integration step with some nice photos and text. As soon as you get your store implemented on a website or social page it appears fairly slick.
The design Depends somewhat on the subject you have on your website, but as you can see below, it shows photos well and looks clean and easy to navigate. I especially enjoy the Shopping Bag area, which is outstanding and easy to locate for clients when they wish to checkout.
Though many Websites will be mobile friendly, its fine knowing that Ecwid includes a native shopping application for both iOS and Android. Merchants now get a native shopping program for iOS and Android.
This means you Can mange your shop and market on the go, while also providing your clients a chance to buy products from the mobile interface.
The closing Design thing which makes sense to mention is the language tool. Since conducting an internet store generally requires one to attain out to individuals from throughout the planet, you are bound to stumble upon some clients who’d love to read product webpages and other content in their native language. Ecwid supports 45 languages, so when a user wants to translate from English to Spanish, that is no problem at all.
The Ecwid Program Market
Having the Opportunity to put in software is a sure fire way to scaling your ecommerce website in a reasonable manner. Ecwid has a location known as the Ecwid App Market. It offers 65 applications, helping retailers extend their shop performance readily. Ecwid Templates
A Few of the programs Can help you out with reviews and rating, rewards programs, automated ad tools, analytics, customized layout topics and more.
SEO and Marketing
Ecwid is a Third party solution to your present website, so you would typically have to employ additional SEO and advertising tools to truly get the word out. Nevertheless, Ecwid supplies quality SEO features to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, so all Ecwid stores are indexed by Google without any excess effort. It gets better with WordPress sites, since you gain access to additional search engine optimization plugins and the default search engine performance around the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as simple as they come, since it doesn’t seem to include any of the unnecessary bells and whistles you may find on other ecommerce platforms.
Each step is Clear and concise, so you may just go in there and type in a product name, price and picture then save the product for later. Of course you could always open up the More Powerful Options, but they separate these for when you are all set to get started ramping up your own store.
As an example of the stock Rich direction toolset, you obtain access to items like from stock merchandise monitoring, mobile device stock management, barcode scanning and much more.
Ecwid provides A Chat With Earnings attribute which is one of my favorite ways to converse to companies. Simply send them a question and you can work on something else until they respond.
The company also Provides a potent support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include phone support, online chat support and email support, keeping the response time short and encourage quality high.
In my mind, the Platform has everything you could want concerning support.
Payments and Safety
It is not necessarily Easy to find an ecommerce platform that doesn’t charge fees, but that’s just what you get with Ecwid. They never charge any sort of transaction fee with any of those plans they offer, which makes it desirable for any shop that is hoping to keep down costs and to improve margins.
Keep in mind that Ecwid is not a payment processor, so you have to setup something such as PayPal or Stripe to process all of the transactions that come through your website. It is pretty easy to employ one of these systems, since Ecwid incorporates with over 40 global payment options. However, each of these processors have their own transaction fees so that you have to prepare for these.
It’s rather Evident that Ecwid takes safety seriously, since the provider is a PCI DSS Grade 1 certified service provider. The business also states that every transaction that includes sensitive data is transferred via a secure HTTPS channel. Ecwid Templates
What if you Would love to collect both offline and online payments? Maybe you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your operation into both an offline and online system.
Benefits and cons of using Ecwid
· Ecwid signifies a really simple way to add e-commerce to any present website.
· Point-of-sale performance is available, and there are a number of strategies to apply it.
· The product is cheap by comparison to other alternatives.
· It supports multi-language versions of your shop.
· The shop designs are responsive.
· Plugins / programs are available for major platforms (like WordPress, Drupal and Wix).
· It allows users of website building products that don’t facilitate dropshipping to start doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a good stopgap measure for merchants who need a shop fast, but have yet to develop a full site in order to add the Ecwid widget to.
· The free Ecwid program isn’t time-limited, includes service, and is rather generous concerning attributes.
· The Paypal This POS system is Limited to the US and UK.
· The Paypal Here POS process is limited to iOS users.
· Phone support is only available on the more expensive programs.
· There is a restricted number of apps / integrations offered in the Ecwid App store.
· You can not change product URLs, which can be slightly annoying in the search engine optimization point of view.
· You can not create AMP variations of product pages utilizing Ecwid.
· Creating Ecwid GDPR-compliant (with regard to getting cookie approval ) sounds hard.
· The free version doesn’t let you get any of the search engine optimization tools.
Ecwid comes With four strategies, one of which is completely free. They market the free plan like crazy, and mention that many different platforms drag you into a free trial, even where you will eventually have to pay.
This is where Ecwid stands outside, and you’ll be able to see the other payment plans are rather affordable.
The Free plan Allows you to sell 10 products, while the Venture program ups that count to 100 goods and you get items like an iPhone management app. The Business program goes up to 2500 products for a superb price and you get live chat support. Priority support comes along with the Unlimited plan and you might also sell an unlimited number of merchandise.
Ecwid is one of The cheapest solutions available on the market. You can see that it is actually more affordable than a lot of the other programs we have reviewed in the past, so if you’re searching for value, this might be the perfect plugin for you.
In short, I am Beginning to believe that Ecwid is one of the greatest ways to sell online, provided that you implement the best ways to improve your sales online as well. Ecwid is a slick system, with super easy implementation steps, making it perfect for your small business crowd. Ecwid Templates