Introduction Ecwid Themes Css
Have you ever Wondered if you are using the ideal ecommerce platform for selling online? Do you sometimes stumble upon a new service that’s more functional and more economical than what you’re using today? Starting a small business is all about keeping your prices low, and locating an ecommerce platform that will help you with half the battle. Unfortunately, when you run a small company site it frequently becomes tricky when you would like to attract on a new ecommerce platform or perhaps just modify your website at all. Read our Ecwid review to find out more about this option. Ecwid Themes Css
Many options Purposefully make a closed system, which is tedious to maneuver away from once you begin. However, with a stage named Ecwid, you do not have to be concerned about it. Actually, the whole aim of the business, which began in 2009, is to quickly and quickly create an online store system on your present websites.
You don’t have To create a whole new website. Just apply Ecwid on any platform, CMS or social networking (in five minutes) and you are good to go.
That increased my Attention, since I understand the struggles that come along with attempting to migrate sites, especially in regards to ecommerce. So, I wanted to put together a comprehensive review of this Ecwid system to see if it is worth the time.
How Many Men and Women Use Ecwid?
It’s quite Impressive what Ecwid has achieved since 2009, with over 1 million retailers getting signed up. What is even more cool is that the Ecwid retailers span over 175 distinct countries, demonstrating that this is not only a platform for most people in the united states or Europe. Even companies in developing countries have a opportunity to get an online store heading, and you do not have to trash your previous website if you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 certified. If you’re not sure what that is, it’s pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your clients’ data is safe and protected.
Along with The total merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The gap between that 20,000 along with also the 1 million is the simple fact that you don’t need a WordPress site in order to implement Ecwid. So, the 20,000 only identifies WordPress users using the plugin.
What’s Ecwid, and how does this function?
Ecwid is a hosted Solution for building an online store. Unlike competing products like Shopify, Bigcommerce and Volusion, which permit you to build a new website with e-commerce functionality, Ecwid is geared more towards people who currently have a website and simply want to add an online store to it.
Much like other E-commerce programs, Ecwid allows you to set up’catalogs’ of products, and add photos, pricing, weight etc. . each. You can define shipping prices, accept credit card payments etc — all the crucial things that you would expect to be able to do using an e-commerce solution.
However it differs Apart from competing products such as Shopify, Volusion, Squarespace and Bigcommerce since it isn’t really designed to let you create a fully-featured, standalone e-commerce site; instead, it is designed to enable you add an online store to an present online existence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Site’, that will allow you create a one-page standalone offering. We are going to talk via this in more depth later on in the review.) Ecwid Themes Css
The Product operates by providing you a widget which gets put on other sites — hence the title Ecwid: it’s short for’E-commerce Widget’. You receive a couple lines of HTML code (the widget) to add into an existing website or social media profile, and your store is displayed wherever you have inserted this code.
Ecwid makes Strides in the market by catering to companies that don’t need to begin a brand-new website. The main feature is that you can take your old site and quickly integrate the Ecwid system inside a couple of minutes.
You can also Mirror the system on several different sites if you plan on selling elsewhere on the web. Manage all these sites from one place rather than switching between multiple dashboards.
Another nice Feature is the syncing between multiple devices. Sell on-the-go with your smartphone. This means you could go to a tradeshow to make a few sales and each one of these earnings are represented onto the back part of your site.
The system is Also designed to integrate nicely with social networks, so that you may sell your items on Facebook if needed. One part of Ecwid that we particularly enjoy is the delivery aspect. With real time transport integrations you constantly know what’s going on with your requests and at which they are being sent to.
What other cool Things are included with Ecwid?
It runs on a super quick frame
It comes with an address book for customers and customers
The system has over 43 translations for sale around the planet
You receive a Lot of promotional tools like vouchers, discounts, bulk pricing and more
Create your own customized email alerts
Use the automatic tax alternative (automatic taxation charges at checkout, tax reporting and submitting )
Thank you To Ecwid’s point-of-sale (POS) performance, you may use your Ecwid shop to market not only online but in physical locations too — in shops, market stalls, at concerts and so forth.
With Ecwid’s POS Performance, irrespective of whether or not a customer purchases a product in shop, online, on their phone or through Facebook, everything remains in sync – i.e., the retailer’s catalogue, inventory and customer / trade information.
There is a couple of methods that you can take advantage of this feature: the easiest is probably to use’Paypal Here.’ This involves downloading the Ecwid iOS app from the Apple’s App shop, linking it to the Paypal Here service, then taking payments using a cell card reader (pictured above).
You have two choices when it comes to POS Hardware and Paypal This: you can buy a chip and swipe reader (for $24.99) or a chip and tap reader (for $79.99). Both may be arranged direct from Ecwid.
There’s a few Things worth noting about the Paypal Here integration: it’s only available to merchants in the US and UK. Second, it is not yet available on Android apparatus. (On their website, Ecwid state it’ll be available soon — but they have been saying that for quite a while now). Ecwid Themes Css
If you’re located outside The US / UK, or want to utilize another mobile device kind, the good news is that Ecwid also works together with the Vend, Clover, NCR Silver and Square POS systems. These all ease using a wider selection of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers pill racks etc.) and are usable in more countries.
Although you could avail Of this Paypal Here POS choice on all paid-for programs, you will want to be on the priciest’Unlimited’ plan if you want to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning that they will display properly across apparatus — desktop, tablet computers and mobile. In a age where smartphone internet browsing is eclipsing desktop browsing, this is important.
Unlike many similar Goods, Ecwid provides a totally free plan.
Granted, it is a pretty Basic plan, in which features such as discount vouchers and support aren’t available, and it merely lets you sell up to ten products in 2 classes — but this may actually be adequate for some users, and using it is a good way to try out the system.
But, A key point to notice about the free program is the fact that it isn’t great from an search engine optimization point of view — you have to be on a paid plan to ensure your product pages speak to search engines correctly (more on SEO below).
Ecwid is forward of the Pack in that its storefronts can be mechanically translated into nearly 50 different languages — customers can see your shop in their own language, without you having to worry about producing alternate versions of it. Ecwid provides this performance by discovering visitors’ language automatically according to their browser settings / IP address.
Competing products like Shopify And Bigcommerce are nevertheless to supply this type of functionality — that they force you to rely on third party apps, the creation of numerous stores or Google Translate to supply different language variations of your shop, which can be less than perfect. So a definite win for Ecwid here.
Ecwid and search engine optimization
Search engine Optimisation (SEO) in Ecwid is a pretty straightforward affair. You are able to edit the title of your page and its own meta description; the applicable fields are pre-populated for you automatically, however you can tweak them to match your SEO objectives.
As far as I could tell But you can’t manually change the URL of a product — you need to make do with the one that Ecwid creates for you. This isn’t perfect because keywords in URLs are used by some search engines to categorise content through indexing.
However, The URLs which are automatically generated by Ecwid include the name you’ve given to your product – so if you include some keywords in your product name (maybe not a bad idea anyway) your URL will include them too. This functions as something of a workaround, but I would prefer full control over URLs. Ecwid Themes Css
One area where Ecwid doesn’t perform quite so Well on the SEO front entails AMP — accelerated mobile pages. As its name suggests, AMP pages load faster on mobile devices. This motivates people to remain longer on your webpage, thus increasing’dwell time’ –something that’s believed by many search engine optimization experts consider to be rewarded by Google with preferential treatment in search results. Furthermore, Google sometimes highlights AMP pages in carousels in search results, providing AMP articles an extra little boost.
Regrettably However — and unlike competing products like Bigcommerce or even Shopify, you can not produce AMP variations of your goods using Ecwid.
Importing and exporting information
Like most competing Products Ecwid permits you to import and export your data in CSV format.
The Export option permits you to export product information, orders and customers (again, in CSV format) and means that should you ever feel the need to migrate your store to a different e-commerce platform, then you should not have any significant problems doing so.
Using Ecwid with other platforms
Ecwid and Twitter
WordPress doesn’t Supplied any e-commerce functionality out of the box, so anyone wishing to sell on the stage will need a third-party alternative like Ecwid. There is an Ecwid plugin accessible, therefore adding an Ecwid store to your WordPress site is very simple — you can get up and running with a couple clicks.
You just sign up for an Ecwid account and then install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly good e-commerce attributes, but the amount of payment gateway options is very limited — you have to utilize Stripe or Paypal. (And using Stripe only functions if you are selling products from particular countries). The other principal problem with the built-in Squarespace selling tools is that they don’t facilitate dropshipping, and full export of products isn’t currently possible.
Integrating Ecwid with Squarespace allows you to bypass these limitations, and adding it to a Squarespace website is quite simple: it is a simple matter of including a code block into a page and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping option for Wix users, therefore again Ecwid can offer a fantastic workaround. A committed program is offered by Ecwid to allow you integrate the product on a Wix shop easily.
Apps and plugins
Ecwid provides a fairly Limited number integrations with other well-known apps. Integrations do exist with services Mailchimp, Xero and Freshbooks; but to be fair the assortment of integrations could be more extensive — competing products such as Shopify offer a much broader range of programs. Notable omissions from the Ecwid store include Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming soon).
The Picture is better in regards to CMS plugins: these are available for WordPress, Wix and Joomla, enabling for you to set up Ecwid on one of these platforms very easily. Ecwid Themes Css
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like most similar online shop builders, you receive a vertical menu on the left which lets you access key performance, and the area on the right is used to edit or display related products, site reports and content.
Much like any e-commerce tool, you will have to Spend a reasonable amount of time getting your head around creating catalogues and product variants, setting up shipping prices etc…but there is nothing here that should represent too a lot of a learning curve.
Matters are aided by an ‘onboarding checklist’ that’s provided to you once you log in for the very first time.
If You are stuck however, you could always get in contact with Ecwid’s support staff — more on that later — or, if you’re on a’Business’ or’Unlimited’, you can make the most of this included customization support (you get 2 hours and 12 hours customization period from Ecwidon these plans).
Ecwid and GDPR
I am not a Lawyer, so please be aware that the below observations shouldn’t be interpreted as legal information, but I’m going to do my best to spell out a number of the key GDPR issues facing Ecwid users below.
With the introduction of The EU’s new GDPR laws, there are many legal measures that website owners now need to take to ensure that they are adequately protecting EU customers’ and visitors’ privacy. There are serious financial penalties for not doing this (to the point where it’s usually a great idea to consult an attorney about what to do); and even if your company isn’t located in the EU, then you still need to obey the regulations where any site visits from the EU are concerned.
According to my Understanding of the key GDPR principles, the principal priorities for prospective Ecwid store owners would be to:
· Provide sufficient privacy and cookie cutter notices
· Process and store data safely
· Get explicit permission from people registering to mailing lists that it is fine to send them e-newsletters
· Provide a means to opt in or revoke permission to use of non-essential biscuits onto a site (and to log that consent).
There doesn’t seem to be Anything that stops you meeting the first few requirements readily enough with Ecwid, although you will need to spend time and possibly money creating adequate notices and crafting information capture forms so that they are GDPR compliant.
Where things get Complex with Ecwid is your fourth requirement — cookie cutter approval. To ensure GDPR compliance, you need to exhibit a cookie banner to your customers which
· Allows them to choose which cookies they want to conduct BEFORE those biscuits are conducted (i.e., to provide’prior consent’)
· Logs their approval to run biscuits Ecwid Themes Css
· Enables them to revoke approval at a later stage
So for example, if you Use a Facebook Advertising cookie in combination with your Ecwid store, you will be breaking GDPR laws unless you’ve got a banner in place which does all the above.
Nowout of the box at Least there is not a way to take care of the cookie approval issue with Ecwid. Nor is there a decent app accessible from the Ecwid app shop (the only option on front I can find, the’EU cookie banner’, doesn’t seem to supply the necessary functionality — despite costing $1.99 per month to use).
It Seems to me that the only option available to Ecwid users would be to use a specialist product like CookiePro, which does supply all the necessary performance to make cookie consent fully GDPR compliant. Despite being a strong product however, Cookiepro does require quite a great deal of configuration and you’ll want to put quite a lot of time apart to set it up.
Installation and Layout
I really enjoy The fact which you can run a web site without paying anything. This makes the setup process that much simpler, since you simply need to punch in your email and create a password to proceed straight to the backend port.
The system has Wizards for every platform you would like to set your store on. If you have a WordPress site, simply walk through three steps to get up and running. You could even click on choices like Facebook and Joomla, based on where you would like to market.
The backend Design is perfect, since it walks you through each site creation and integration step with a few fine photos and text. Once you obtain your store implemented on a website or societal page it looks fairly slick.
The layout Depends upon the theme you’ve got on your site, however as you can see below, it displays photos well and appears clean and simple to navigate. I particularly enjoy the Shopping Bag area, which is outstanding and easy to find for customers when they wish to checkout.
Though many Websites will be mobile friendly, it;s nice understanding that Ecwid involves a native shopping application for both iOS and Android. Merchants now get a native shopping program for iOS and Android.
This means you Can mange your shop and sell on the go, while also providing your clients an opportunity to get products from the cell interface.
The final Design item which makes sense to mention is the vocabulary instrument. Since conducting an online store generally requires you to attain out to people from throughout the world, you are bound to stumble upon a few clients who’d love to read product pages and other content in their native language. Ecwid supports 45 languages, so when a user would like to translate from English into Spanish, that’s not a problem in any respect.
The Ecwid App Economy
Having the Chance to put in applications is a sure fire way to scaling up your ecommerce website in a fair manner. Ecwid includes a place called the Ecwid App Market. It provides 65 applications, helping merchants extend their store functionality readily. Ecwid Themes Css
A Few of the apps Will help you out with rating and reviews, rewards programs, automatic advertising tools, analytics, custom design topics and much more.
SEO and Marketing
Ecwid is a Third-party remedy to your current site, so you would typically have to employ additional SEO and advertising tools to really get out the word. Nevertheless, Ecwid provides quality SEO features to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, so all Ecwid shops are indexed by Google with no extra work. It gets even better with WordPress sites, as you gain access to additional SEO plugins and also the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as straightforward as they come, since it doesn’t appear to incorporate any of the unnecessary bells and whistles you may find on other ecommerce platforms.
Each measure is Concise and clear, so you may just go in there and sort in a product name, price and image then save the merchandise for later. Obviously you can always open up the Powerful Options, however they separate these for if you’re all set to start ramping up your own store.
As an example of the stock Rich direction toolset, you obtain access to items like out of stock merchandise monitoring, mobile device stock management, barcode scanning and much more.
Ecwid offers A Chat With Sales feature that is one of my favorite ways to converse with companies. Only send them a question and you can work on something else until they respond.
The company also Provides a powerful support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include telephone service, online chat service and email support, keeping the response time brief and encourage quality high.
In my mind, the Platform has all you might want in terms of support.
Payments and Safety
It’s not always Simple to locate an ecommerce platform that does not charge fees, but that is exactly what you get with Ecwid. They never charge any kind of transaction fee with any of the programs they provide, which makes it desirable for any store that is hoping to keep costs down and to improve margins.
Remember that Ecwid isn’t a payment processor, which means you’ve got to setup something like PayPal or Stripe to process all the transactions that come through your site. It’s pretty easy to implement one of these systems, because Ecwid integrates with over 40 global payment choices. However, each of those processors have their particular trade fees so you need to prepare for these.
It is rather Clear that Ecwid takes safety seriously, since the company is a PCI DSS Level 1 accredited service provider. The business also states that every trade that includes sensitive data is transferred through a secure HTTPS channel. Ecwid Themes Css
What if you Would love to collect both online and offline payments? Maybe you’d prefer a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your performance into both an online and offline system.
Advantages and disadvantages of using Ecwid
· Ecwid signifies a really easy way to add e-commerce to some existing website.
· Point-of-sale performance is available, and there are a number of ways to implement it.
· The item is cheap compared to other alternatives.
· It supports multi-language versions of your store.
· The store layouts are responsive.
· Plugins / programs are available for major platforms (such as WordPress, Drupal and Wix).
· It allows users of website building products which don’t facilitate dropshipping to begin doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a fantastic stopgap measure for merchants who need a store fast, but have yet to create a full site to add the Ecwid widget to.
· The free Ecwid plan is not time-limited, includes service, and is fairly generous concerning features.
· The Paypal This POS system is Limited to the US and UK.
· The Paypal This POS system is limited to iOS users.
· Telephone support is only available on the more expensive programs.
· There’s a restricted number of programs / integrations offered in the Ecwid App store.
· You can’t change product URLs, which is slightly annoying from an SEO point of view.
· You can not create AMP versions of merchandise pages using Ecwid.
· Making Ecwid GDPR-compliant (with respect to getting cookie approval ) sounds hard.
· The free version doesn’t allow you to access any of the SEO tools.
Ecwid comes With four plans, one of which is totally free. They promote the free plan like crazy, and mention that many different platforms drag you into a free trial, even where you may finally have to pay.
That is where Ecwid stands outside, and you’ll be able to see the other payment plans are rather affordable.
The Free program Lets you sell 10 products, whereas the Venture program ups that count to 100 products and you get things like an iPhone management app. The company program goes up to 2500 products for a wonderful price and you also get live chat support. Priority support comes alongside the Unlimited plan and you might also market an unlimited number of products.
Ecwid is one of The cheapest solutions on the market. You may see that it’s actually cheaper than many of the other platforms we’ve reviewed in the past, so if you’re searching for value, this could be the perfect plugin for you.
In short, I am Starting to think that Ecwid is one of the best ways to market online, provided that you implement the best ways to enhance your sales online too. Ecwid is a sleek system, with super simple implementation measures, making it ideal for your small business audience. Ecwid Themes Css