Introduction Ecwid Themes
Have you ever Wondered if you are using the right ecommerce platform for sale on the internet? Can you occasionally stumble upon a new service that’s more practical and more economical than what you’re using now? Starting a small business is all about keeping your costs low, and locating an ecommerce platform to assist you with half the battle. Unfortunately, when you operate a small business website it frequently becomes tricky once you want to attract on a new ecommerce platform or even just alter your site at all. Read our Ecwid review to find out more about this solution. Ecwid Themes
Many solutions Purposefully make a closed system, which is tedious to maneuver away from once you begin. But with a stage named Ecwid, you no longer need to be concerned about it. Actually, the whole aim of the business, which began in 2009, would be to quickly and quickly create an online store system on your present websites.
You do not have To make a completely different website. Just apply Ecwid on any platform, CMS or social networking (in five minutes) and you are good to go.
That raised my Attention, since I understand the struggles that come along with attempting to migrate websites, especially when it comes to ecommerce. So, I wanted to gather an in-depth review of this Ecwid system to see if it is worth the time.
How Many Men and Women Use Ecwid?
It’s rather Impressive what Ecwid has achieved since 2009, with over 1 million retailers getting signed up. What’s even more cool is that the Ecwid merchants span over 175 distinct countries, showing that this is not just a platform for people in the US or Europe. Even companies in developing nations have a opportunity to get an internet store heading, and you do not even have to squander your prior site in case you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 accredited. If you’re not certain what this is, it is pretty much the gold standard for security in the ecommerce world. You can rest easy knowing you and your customers’ information is safe and protected.
In addition to The total merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The gap between that 20,000 along with the 1 million is the simple fact you don’t require a WordPress site to implement Ecwid. So, the 20,000 only identifies WordPress users with the plugin.
What is Ecwid, and how can it work?
Ecwid is a hosted Alternative for building an internet shop. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to construct a new website with e-commerce performance, Ecwid is geared more towards people who already have a site and simply want to add an online store to it.
Much like other E-commerce platforms, Ecwid lets you install’catalogs’ of all goods, and add photos, pricing, weight etc. for each. You can specify shipping rates, accept credit card payments and so on — all of the crucial things that you would expect to be able to perform using an e-commerce alternative.
However it differs Significantly from competing products such as Shopify, Volusion, Squarespace and Bigcommerce since it is not really designed to let you create a fully-featured, standalone e-commerce site; rather, it’s intended to enable you add an internet store to an present online presence.
(That said, Ecwid have Recently added some new functionality, called’Starter Site’, that will let you produce a one-page standalone offering. We’ll chat through this in more depth later on in the review.) Ecwid Themes
The Product works by giving you a widget that gets put on other sites — hence the title Ecwid: it’s short for’E-commerce Widget’. You get a few lines of HTML code (the widget) to add to an existing website or social media profile, and your store is displayed wherever you have inserted this code.
Ecwid makes Strides in the market by catering to businesses which don’t want to begin a brand new website. The primary attribute is that you can choose your old website and immediately incorporate the Ecwid system within a few minutes.
You can also Mirror the machine onto various other websites if you anticipate selling elsewhere online. Manage all these websites from 1 location instead of switching between multiple dashboards.
Another nice Feature is that the syncing between multiple devices. Sell on-the-go with your smartphone. This means that you can visit a tradeshow to generate a number of sales and all these earnings are reflected on the back part of your website.
The system is Also made to integrate nicely with social networks, and that means that you may sell your things on Facebook if desired. 1 part of Ecwid that we particularly enjoy is the delivery facet. With real time transport integrations you always know what’s happening with your requests and at which they are being sent to.
What other trendy Things are included with Ecwid?
It runs on a super fast frame
It comes with an address book to get customers and customers
The system has over 43 translations for sale round the world
You get a Lot of promotional tools such as vouchers, discounts, bulk pricing and much more
Produce your own customized email notifications
Use the automatic tax alternative (automatic taxation charges at checkout, tax reporting and filing)
Thanks To Ecwid’s point-of-sale (POS) performance, you may use your Ecwid shop to market not just online but in physical places too — in shops, market stalls, in concerts and so forth.
Together with Ecwid’s POS Performance, irrespective of whether a customer purchases a product in shop, online, in their telephone or through Facebook, everything stays in sync – i.e., the retailer’s catalogue, inventory and client / trade information.
There’s a couple of methods you can use this attribute: the simplest is likely to use’Paypal Here.’ This involves downloading the Ecwid iOS program from the Apple’s App shop, connecting it to the Paypal Here service, then taking payments using a cell card reader (pictured above).
You have two choices when it comes to POS Hardware and Paypal Here: you can either buy a chip and swipe reader (for $24.99) or a chip and also tap reader (for $79.99). Both can be arranged straight from Ecwid.
There is a couple of Things worth noting the Paypal Here integration: first, it’s only available to retailers in the US and UK. Secondly, it’s not yet available on Android apparatus. (On their website, Ecwid state it’ll be available shortly — but they have been saying that for quite some time now). Ecwid Themes
If you’re based outside The US / UK, or need to work with another mobile device kind, the good news is that Ecwid also works with the Vend, Clover, NCR Silver and Square POS systems. These all facilitate using a larger selection of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers tablet racks etc.) and are usable in more nations.
Although you can avail Of the Paypal Here POS choice on all paid-for plans, you’ll want to be on the most expensive’Unlimited’ plan if you want to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning that they will display properly across apparatus — desktopcomputer, tablet computers and mobile. In an era where smartphone internet browsing is eclipsing desktop browsing, this is vital.
Unlike many similar Goods, Ecwid provides a completely free plan.
Granted, it is a fairly Basic plan, in which features such as discount vouchers and support are not accessible, and it only allows you to sell up to 10 products in 2 classes — but this could actually be adequate for some users, and using it is a fantastic way to try the system out.
However, A vital point to note about the free plan is that it is not good from an search engine optimization point of view — you have to be on a paid program to ensure that your product pages talk to search engines correctly (more on SEO below).
Ecwid is ahead of the Pack because its storefronts can be mechanically translated into nearly 50 different languages — clients can view your shop in their own language, without you having to worry about creating alternate versions of it. Ecwid provides this performance by detecting visitors’ language mechanically based on their browser preferences / IP address.
Competing products like Shopify And Bigcommerce are nevertheless to provide this type of performance — that they force you to rely on third party programs, the creation of numerous shops or Google Translate to provide different language variations of your shop, which is less than ideal. Therefore a definite win for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimization (SEO) in Ecwid is a fairly straightforward affair. You are able to edit the title of your webpage and its own meta description; the relevant fields are pre-populated for you automatically, however you can tweak them to match your SEO objectives.
So Far as I could tell However, you can’t manually change the URL of a product — you have to make do with the one which Ecwid creates for you. This isn’t ideal because key words in URLs are used by some search engines to categorise content through indexing.
But, The URLs that are automatically generated by Ecwid include the name you have given to your own product – so if you include some keywords in your product name (not a bad idea anyway) your URL will comprise them too. This functions as a tool of a workaround, but I’d prefer full control over URLs. Ecwid Themes
1 area where Ecwid does not perform so Well on the search engine optimization front involves AMP — accelerated mobile pages. As the name implies, AMP pages load faster on cellular devices. This motivates people to remain longer on your webpage, thus increasing’dwell time’ –something that’s considered by many search engine optimization experts believe to be rewarded by Google with preferential treatment in search results. Additionally, Google sometimes highlights AMP webpages in carousels in search results, giving AMP articles an extra little boost.
Unfortunately However — and unlike most rival products such as Bigcommerce or even Shopify, you can not create AMP variations of your products using Ecwid.
Importing and exporting information
Like most competing Products Ecwid allows you to import and export your data in CSV format.
The Export option permits you to export product data, orders and customers (again, in CSV format) and ensures that should you feel the need to migrate your store to another e-commerce platform, you shouldn’t have any significant difficulties doing so.
Utilizing Ecwid with other programs
Ecwid and WordPress
WordPress does not Provided any e-commerce performance from the box, so anyone wishing to market on the platform will require a third-party alternative like Ecwid. There is an Ecwid plugin available, therefore adding an Ecwid shop to your WordPress site is quite straightforward — you can get up and running with a few clicks.
You just sign up to get an Ecwid account and then install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly excellent e-commerce attributes, but the amount of payment gateway options is very limited — you have to utilize Stripe or Paypal. (And using Stripe only functions if you’re selling goods from particular countries). Another main problem with the built-in Squarespace marketing software is that they don’t facilitate dropshipping, and complete export of merchandise is not currently possible.
Integrating Ecwid with Squarespace allows you to bypass these limitations, and adding it to some Squarespace website is quite easy: it’s a simple matter of adding a code block to a page and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping choice for Wix users, therefore again Ecwid can offer a fantastic workaround. A committed program is provided by Ecwid to enable you integrate the item onto a Wix store easily.
Apps and plugins
Ecwid provides a pretty Limited number integrations with other apps that are well-known. Integrations do exist with services Mailchimp, Xero and Freshbooks; but to be fair the assortment of integrations may be more extensive — competing goods like Shopify provide a much broader range of programs. Notable omissions in the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming soon).
The Picture is better when it comes to CMS plugins: All these are available for WordPress, Wix and Joomla, allowing to you install Ecwid on these platforms quite easily. Ecwid Themes
Interface and ease of use
Ecwid’s Interface is pretty user friendly. Like most similar online store builders, you get a vertical menu on the left which lets you access key functionality, and the place on the right can be used to display or edit associated products, site content and reports.
Much like any e-commerce tool, you’ll need to Spend a fair amount of time getting your head around creating catalogues and product variants, establishing transport prices and so on…but there is nothing that should represent also much of a learning curve.
Matters are helped by an ‘onboarding checklist’ that’s supplied to you once you log in for the first time.
If You are stuck nonetheless, you can always get in touch with Ecwid’s support staff — more on this later — or, even if you’re on a’Business’ or’Unlimited’, you can make the most of the included customization service (you get 2 hours and 12 hours personalization time from Ecwidon these programs ).
Ecwid and GDPR
I’m not a Attorney, so please note that the below observations shouldn’t be interpreted as legal advice, but I am planning to do my best to spell out a number of the key GDPR issues facing Ecwid consumers under.
With the introduction of The EU’s new GDPR laws, there are many legal measures that site owners now need to take to ensure that they are adequately protecting EU customers’ and visitors’ privacy. There are severe financial penalties for doing so (to the point where it is usually a great idea to consult a lawyer about what to do); and even if your company isn’t located in the EU, then you still need to comply with the regulations where any site visits in the EU are worried.
Based on my Understanding of the key GDPR rules, the principal priorities for prospective Ecwid store owners are to:
· Provide sufficient privacy and cookie notices
· Process and store data securely
· Get explicit permission from people signing up to mailing lists that it is okay to send them e-newsletters
· Provide a means to opt in or revoke consent to use of non-essential cookies on a site (and also to log that approval ).
There does not seem to be Anything that stops you meeting the first few requirements easily enough with Ecwid, though you will have to spend time and potentially money generating adequate notices and crafting data capture forms so they are GDPR compliant.
Where things get Complex with Ecwid is the fourth requirement — cookie consent. To Guarantee GDPR compliance, you need to display a cookie cutter banner to your customers which
· Allows them to choose which cookies they want to conduct BEFORE those cookies are conducted (i.e., to provide’prior permission’)
· Logs their consent to conduct cookies Ecwid Themes
· Allows them to revoke approval at a later point
So for example, if you Use a Facebook Ads cookie in combination with your Ecwid shop, you’ll be breaking up GDPR legislation unless you’ve got a banner set up which does all of the above.
Now, out of the box at There is not a means to take care of the cookie approval issue with Ecwid. Nor is there a decent program available from the Ecwid app shop (the only option on this front I can find, the’EU cookie banner’, doesn’t appear to provide the necessary performance — even though costing $1.99 per month to utilize ).
It Appears to me that the only option available to Ecwid consumers would be to use a professional product like CookiePro, which will provide all the necessary performance to make cookie consent fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does need quite a lot of configuration and you’ll want to put quite a lot of time aside to set this up.
Installation and Design
I really enjoy The fact which you’re able to run a website without paying for anything. This makes the installation process that much simpler, since you simply need to punch in your email and create a password to go right to the backend port.
The system has Wizards for every platform you would like to place your shop on. If you’ve got a WordPress site, simply walk through three steps to get up and running. You can also click on choices like Facebook and Joomla, depending on where you want to market.
The backend Design is perfect, because it walks you through each website creation and integration measure with some fine photos and text. Once you get your store implemented on a site or social page it appears fairly sleek.
The design Depends upon the subject you have on your site, but as you can see below, it displays photos well and appears clean and easy to navigate. I especially enjoy the Shopping Bag place, which is outstanding and easy to locate for clients when they want to market.
Although many Sites are going to be mobile friendly, its nice knowing that Ecwid includes a native shopping program for both iOS and Android. Merchants now get a native shopping application for iOS and Android.
This means you Can mange your shop and sell on the move, while also giving your clients an opportunity to buy products from the mobile interface.
The final Design thing that makes sense to mention is the language tool. Since conducting an online store generally requires you to attain out to individuals from all over the planet, you are bound to stumble upon some customers who would like to read product webpages and other content in their native language. Ecwid supports 45 languages, so when a user would like to translate from English to Spanish, that’s not a problem at all.
The Ecwid App Market
Having the Chance to put in applications is a sure fire way to scaling up your ecommerce website in a fair way. Ecwid includes a location known as the Ecwid App Market. It offers 65 software, helping retailers extend their shop performance readily. Ecwid Themes
A Few of the programs Will help you out with reviews and rating, rewards programs, automated advertising tools, analytics, custom design topics and more.
SEO and Marketing
Ecwid is a Third party solution to your current website, so you’d normally need to implement additional SEO and marketing tools to truly get the word out. That said, Ecwid provides quality SEO qualities to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, therefore all Ecwid shops are indexed by Google without any extra work. It gets even better with WordPress websites, since you acquire access to additional search engine optimization plugins as well as also the default search engine functionality on the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as straightforward as they come, since it doesn’t seem to include any of the unnecessary bells and whistles you may find on other ecommerce platforms.
Each step is Clear and concise, so you can just go in there and sort in a product name, price and picture then save the merchandise for later. Obviously you can always open the Powerful Options, however they different these for if you are all set to get started ramping up your own store.
As an example of the stock Rich direction toolset, you obtain access to things like out of stock merchandise tracking, mobile device inventory management, barcode scanning and much more.
Ecwid provides A Chat With Sales attribute which is one of my favorite ways to converse to companies. Only send them a query and you are able to work on something else until they respond.
The Business also Provides a potent support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include phone support, online chat service and email support, keeping the response time brief and support quality .
In my mind, the Platform has everything you might want in terms of support.
Payments and Security
It is not always Simple to find an ecommerce platform which doesn’t charge transaction fees, but that is just what you get with Ecwid. They never control any sort of transaction fee with any of those plans they provide, making it desirable for any shop that’s hoping to keep costs down and to improve margins.
Keep in mind that Ecwid isn’t a payment processor, so you have to set up something such as PayPal or Stripe to process all the transactions that come through your website. It is pretty easy to implement one of these systems, because Ecwid incorporates with over 40 international payment options. However, each one of those processors have their own trade fees so you have to prepare for them.
It is quite Evident that Ecwid takes safety seriously, because the provider is a PCI DSS Level 1 certified supplier. The business also claims that every trade that includes sensitive data is transferred through a secure HTTPS channel. Ecwid Themes
Imagine if you Would like to accumulate both online and offline payments? Perhaps you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your performance into both an online and offline system.
Advantages and disadvantages of utilizing Ecwid
· Ecwid represents a really easy way to add e-commerce to some existing website.
· Point-of-sale performance can be obtained, and there are a number of strategies to implement it.
· The product is cheap by comparison to other solutions.
· It supports multi-language variations of your shop.
· The store layouts are responsive.
· Plugins / programs are available for major platforms (such as WordPress, Drupal and Wix).
· It allows users of website building products which don’t facilitate dropshipping to begin doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a fantastic stopgap measure for merchants who want a shop fast, but have yet to develop a full site in order to bring the Ecwid widget to.
· The free Ecwid program is not time-limited, includes service, and is fairly generous concerning features.
· The Paypal Here POS system is limited to the US and UK.
· The Paypal This POS system is limited to iOS users.
· Telephone support is only available on the more expensive plans.
· There’s a restricted number of programs / integrations available in the Ecwid Program store.
· You can’t change product URLs, which is slightly annoying in the search engine optimization perspective.
· You can’t create AMP variations of merchandise pages utilizing Ecwid.
· Making Ecwid GDPR-compliant (with respect to getting cookie consent) sounds difficult.
· The free version will not allow you to get any of the search engine optimization tools.
Ecwid comes With four strategies, one of which is totally free. They market the free program like mad, and mention that many other platforms drag you into a free trial, even where you may eventually need to pay.
That is where Ecwid stands outside, and you’ll be able to see that the other payment plans are fairly reasonably priced.
The Free plan Allows you to sell 10 products, whereas the Venture program ups that count to 100 products and you get items like an iPhone direction app. The company program goes up to 2500 products for a superb price and you also get live chat service. Priority support comes along with the Unlimited plan and you can also sell an unlimited number of merchandise.
Ecwid is one of The most economical solutions available on the marketplace. You can see that it’s actually cheaper than many of the other programs we’ve reviewed in the past, so if you’re looking for value, this could be the perfect plugin for you.
In short, I am Beginning to think that Ecwid is one of the greatest ways to sell online, provided that you implement the best methods to enhance your earnings online too. Ecwid is a slick system, with superb easy implementation steps, making it ideal for your small business crowd. Ecwid Themes