Intro Ecwid Themes WordPress
Have you ever Wondered if you’re using the ideal ecommerce platform for selling online? Do you occasionally stumble upon a new service that’s more functional and cheaper than what you’re using now? Starting a small business is all about keeping your prices low, and locating an ecommerce platform to help you with half the battle. Unfortunately, when you run a small company website it often becomes tricky when you want to attract on a new ecommerce platform or perhaps just alter your website at all. Read our Ecwid review to discover more about this option. Ecwid Themes WordPress
Many solutions Intentionally create a closed system, which is tedious to move away from as soon as you get started. However, with a stage called Ecwid, you do not need to be concerned about this. In fact, the entire aim of the business, which began in 2009, is to quickly and quickly make an internet store system on your present websites.
You do not have To create a completely different website. Just implement Ecwid on any stage, CMS or social network (in five minutes) and you’re all set.
This increased my Attention, since I know the struggles that come along with attempting to migrate websites, particularly in regards to ecommerce. So, I needed to put together a comprehensive review of the Ecwid system to find out if it is worth the time.
How Many Men and Women Use Ecwid?
It is rather Remarkable what Ecwid has achieved since 2009, with more than 1 million retailers getting signed up. What’s even more cool is that the Ecwid retailers span over 175 different countries, showing that this isn’t just a platform for people in the united states or Europe. Even companies in developing nations have a chance to find an internet store going, and you do not have to squander your previous site if you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 certified. If you’re not sure what that is, it’s pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your customers’ data is safe and secure.
In addition to The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The gap between that 20,000 and also the 1 million is the fact you don’t need a WordPress site in order to implement Ecwid. So, the 20,000 simply identifies WordPress users using the plugin.
What’s Ecwid, and how can this work?
Ecwid is a hosted Alternative for building an internet store. Unlike competing products such as Shopify, Bigcommerce and Volusion, which permit you to build a new site with e-commerce functionality, Ecwid is targeted more towards people who already have a site and simply want to add an internet store for this.
Much like other E-commerce platforms, Ecwid allows you to set up’catalogs’ of all products, and include photos, pricing, weight etc. . each. You can define shipping prices, accept credit card payments etc — all of the key stuff that you would expect to be able to perform using an e-commerce alternative.
However it differs Apart from competing products such as Shopify, Volusion, Squarespace and Bigcommerce in that it isn’t actually designed to let you create a fully-featured, standalone e-commerce website; rather, it is intended to allow you add an online store to an present online existence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Site’, which will let you produce a one-page standalone offering. We’ll chat through this in more detail later on in the inspection.) Ecwid Themes WordPress
The Product operates by giving you a widget that gets put on other sites — hence the title Ecwid: it is short for’E-commerce Widget’. You receive a few lines of HTML code (the widget) to add into an existing site or social media profile, and your store is displayed wherever you have added this code.
Ecwid makes Strides in the market by catering to businesses that don’t need to start a brand-new website. The main attribute is that you can take your old site and immediately incorporate the Ecwid system within a few minutes.
You can also Mirror the machine on several other sites if you anticipate selling elsewhere on the web. Handle all of these sites from one location instead of switching between multiple dashboards.
Another pleasant Attribute is that the syncing between multiple devices. Sell on-the-go with your smartphone. This means that you can go to a tradeshow to generate a few sales and each one these earnings are reflected on the back part of your site.
The system is Also designed to integrate well with social networks, so that you may sell your items on Facebook if needed. 1 part of Ecwid that we especially enjoy is the shipping facet. With real-time transport integrations you always know what is going on with your requests and where they are being shipped to.
What other cool Items are included with Ecwid?
It runs on a super quick frame
It comes with an address book for customers and customers
The system has over 43 translations for sale round the planet
You get lots of promotional tools like coupons, discounts, and bulk pricing and more
Create your own customized email alerts
Utilize the automated tax solution (automatic taxation charges at checkout, tax reporting and submitting )
Thank you Into Ecwid’s point-of-sale (POS) performance, you may use your Ecwid shop to market not only online but in physical places too — in stores, market stalls, at theatres and so on.
Together with Ecwid’s POS Functionality, regardless of whether a customer purchases a product in store, online, in their phone or through Facebook, everything remains in sync – i.e., the retailer’s catalogue, inventory and client / trade info.
There’s a few ways that you can take advantage of this feature: the easiest is probably to use’Paypal Here.’ This involves downloading the Ecwid iOS app from the Apple’s App shop, connecting it to the Paypal Here service, and then taking payments using a mobile card reader (pictured above).
You have two choices when it comes to POS Hardware and Paypal This: you can buy a chip and swipe reader (for $24.99) or a chip and also tap reader (for $79.99). Both can be arranged straight from Ecwid.
There is a few Things worth noting about the Paypal Here integration: first, it’s only available to merchants in the US and UK. Second, it’s not yet available on Android apparatus. (On their website, Ecwid say it will be available soon — but they have been saying that for quite some time now). Ecwid Themes WordPress
If you’re located outside The US / UK, or need to work with another mobile device type, the fantastic thing is that Ecwid also functions with the Vend, Clover, NCR Silver and Square POS systems. These all facilitate utilizing a wider range of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers pill racks etc.) and are usable in more nations.
Although you could avail Of this Paypal Here POS choice on all paid-for programs, you will need to be to the priciest’Unlimited’ plan if you would like to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning they will display correctly across apparatus — desktopcomputer, tablet computers and mobile. In a age where smartphone web surfing is eclipsing desktop surfing, this is important.
Unlike many similar Products, Ecwid provides a completely free plan.
Granted, it is a fairly Standard plan, where features like discount coupons and support are not accessible, and it merely allows you to sell up to ten products in two classes — but this could actually be sufficient for some users, and using it is a good way to try out the system.
However, A key point to note about the free program is that it isn’t good from an search engine optimization point of view — you have to be on a paid plan to make certain that your product pages speak to hunt engines accurately (more on SEO under ).
Ecwid is ahead of the Pack in that its storefronts could be automatically translated into nearly 50 different languages — clients can see your store in their own language, without you needing to worry about creating alternate versions of this. Ecwid provides this functionality by discovering visitors’ language automatically based on their browser preferences / IP address.
Competing products like Shopify And Bigcommerce are yet to provide this sort of performance — that they force you to rely on third party apps, the production of multiple stores or Google Translate to supply different language variations of your shop, which can be less than perfect. So a definite win for Ecwid here.
Ecwid and search engine optimization
Search engine Optimisation (search engine optimization ) in Ecwid is a fairly straightforward affair. You are able to edit the name of your page and its meta description; the relevant fields are pre-populated for you automatically, however you can tweak them to suit your SEO objectives.
As far as I can tell But you can not manually change the URL of a product — you need to make do with the one that Ecwid creates for you. This is not perfect because key words in URLs are used by some search engines to categorise content during indexing.
But, The URLs which are automatically generated by Ecwid comprise the title you’ve given to your product – so in the event that you include some keywords in your product name (maybe not a bad idea anyhow ) your URL will comprise them also. This serves as a tool of a workaround, but I would prefer full control over URLs. Ecwid Themes WordPress
1 place where Ecwid doesn’t perform so Well on the SEO front involves AMP — accelerated cellular pages. As the name suggests, AMP pages load quicker on cellular devices. This encourages people to stay longer on your page, thus increasing’dwell time’ –something that’s considered by many SEO experts consider to be rewarded by Google with preferential treatment in search results. Additionally, Google occasionally highlights AMP pages in carousels in search results, giving AMP content an extra little boost.
Regrettably However — and unlike competing products such as Bigcommerce or even Shopify, you can’t create AMP versions of your products using Ecwid.
Importing and exporting information
Like most competing Products Ecwid allows you to import and export your data in CSV format.
The Export option allows you to export merchandise information, orders and customers (in CSV format) and means that should you ever feel the need to migrate your shop to a different e-commerce platform, then you shouldn’t have any significant difficulties doing so.
Using Ecwid with other programs
Ecwid and Twitter
WordPress doesn’t Supplied any e-commerce functionality out of the box, so anybody wanting to market on the stage will require a third-party alternative like Ecwid. There is an Ecwid plugin accessible, so adding an Ecwid shop to your WordPress site is quite straightforward — you can get up and running with a few clicks.
You simply sign up for an Ecwid account and install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly good e-commerce attributes, but the amount of payment gateway options is quite limited — you have to utilize Stripe or Paypal. (And with Stripe only functions if you’re selling goods from particular countries). The other main problem with the built-in Squarespace selling software is that they don’t facilitate dropshipping, and full export of merchandise is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these constraints, and adding it to a Squarespace site is quite simple: it’s a simple matter of including a code block into a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping choice for Wix users, so again Ecwid can provide a good workaround. A dedicated program is offered by Ecwid to enable you incorporate the product on a Wix store easily.
Apps and plugins
Ecwid provides a pretty Limited number integrations with other apps that are well-known. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be honest the range of integrations could be more extensive — competing goods like Shopify provide a much broader assortment of programs. Notable omissions from the Ecwid store include Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
The Picture is better when it comes to CMS plugins: All these are offered for WordPress, Wix and Joomla, allowing to you install Ecwid on one of these platforms very easily. Ecwid Themes WordPress
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like many similar online store builders, you get a vertical menu on the left which lets you access key functionality, and the area on the right can be used to display or edit associated products, site content and reports.
As with any e-commerce tool, you’ll need to Spend a reasonable amount of time getting your head about creating catalogues and product variations, setting up shipping rates and so on…but there isn’t anything here that should represent also much of a learning curve.
Matters are aided by an ‘onboarding checklist’ that’s supplied to you when you log in for the first time.
If You’re stuck however, you can always get in touch with Ecwid’s support staff — more on that later — or, even if you’re on a’Business’ or’Unlimited’, you can take advantage of this included customization service (you get two hours and 12 hours personalization time from Ecwidon these plans).
Ecwid and GDPR
I’m not a Attorney, so please note the below observations should not be interpreted as legal information, but I am going to do my best to spell out some of the major GDPR issues facing Ecwid consumers below.
With the introduction of That the EU’s new GDPR laws, there are several legal measures that website owners now need to take to ensure that they are adequately protecting EU clients’ and visitors’ privacy. There are serious financial penalties for not doing this (to the point where it’s typically a good idea to speak with an attorney on what to do); and even if your business is not based in the EU, then you still need to comply with the regulations where any website visits from the EU are worried.
According to my Understanding of the crucial GDPR rules, the principal priorities for potential Ecwid shop owners are to:
· Provide adequate privacy and cookie cutter notices
· Process and store data safely
· Get explicit consent from those signing up to mailing lists it is fine to send them e-newsletters
· Provide a means to opt in or revoke permission to use of non-essential biscuits on a site (and to log that consent).
There doesn’t seem to be Anything that stops you fulfilling the first few requirements readily enough with Ecwid, although you will have to spend time and possibly money creating adequate notices and crafting data capture forms so that they are GDPR compliant.
Where things get Complex with Ecwid is the fourth requirement — cookie cutter approval. To ensure GDPR compliance, You Have to exhibit a cookie banner to your visitors which
· Allows them to select which cookies they want to run BEFORE those biscuits are conducted (i.e., to provide’prior consent’)
· Logs their approval to conduct biscuits Ecwid Themes WordPress
· Enables them to revoke approval at a later point
So for example, if you Utilize a Facebook Advertising cookie in combination with your Ecwid store, you will be breaking up GDPR legislation unless you’ve got a banner set up which does all the above.
Now, out of the box at There isn’t a way to deal with the cookie consent issue with Ecwid. Nor is there an adequate app available from the Ecwid app shop (the only alternative on front I can find, the’EU cookie banner’, does not seem to provide the essential performance — even though costing $1.99 a month to utilize ).
It Appears to me that the only option available to Ecwid consumers would be to use a professional product like CookiePro, which will provide all the essential functionality to generate cookie approval fully GDPR compliant. Despite being a strong product nonetheless, Cookiepro does need quite a great deal of configuration and you will want to set quite a lot of time aside to set this up.
Setup and Design
I really enjoy The simple fact that you’re able to run a web site without paying for anything. This makes the setup process that much easier, because you simply have to punch in your email and make a password to go straight to the backend interface.
The system has Wizards for every platform you want to set your store on. In case you’ve got a WordPress site, just walk through three steps to get up and running. You could also click on choices like Facebook and Joomla, depending on the place you would like to sell.
The backend Design is flawless, because it walks you through each site creation and integration measure with a few nice text and photos. As soon as you get your store implemented on a website or societal page it looks fairly slick.
The design Depends somewhat on the theme you’ve got on your site, however as you can see below, it displays photos well and looks clean and easy to navigate. I especially enjoy the Shopping Bag place, which is prominent and easy to find for customers when they want to checkout.
Although many Sites will be cellular friendly, its fine understanding that Ecwid includes a native shopping application for both iOS and Android. Merchants now get a native shopping program for iOS and Android.
This means you Can mange your store and market on the go, while also giving your customers a chance to buy products from the cell interface.
The final Design thing which makes sense to mention is the language instrument. Since running an internet store generally requires you to reach out to people from all over the world, you’re bound to stumble upon a few customers who would love to read product webpages and other content in their native tongue. Ecwid supports 45 languages, so when a user wants to translate from English to Spanish, that is not a problem at all.
The Ecwid Program Market
Having the Opportunity to put in software is a sure fire way to scaling up your ecommerce site in a reasonable way. Ecwid has a place called the Ecwid App Market. It provides 65 software, helping merchants extend their shop performance readily. Ecwid Themes WordPress
A Few of the programs Can help you out with reviews and rating, rewards programs, automated ad tools, analytics, custom layout themes and more.
SEO and Marketing
Ecwid is a Third-party solution to your current site, so you’d normally need to employ additional SEO and marketing tools to truly get out the word. Nevertheless, Ecwid supplies quality SEO qualities to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, therefore all Ecwid shops are indexed by Google without any extra effort. It gets better with WordPress sites, since you acquire access to additional SEO plugins as well as the default search engine functionality around the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as straightforward as they come, since it doesn’t seem to include any of those unnecessary bells and whistles you may find on other e commerce platforms.
Each measure is Clear and concise, so that you may just go in there and sort in a product name, price and picture then save the merchandise for afterwards. Obviously you can always open up the Powerful Options, but they different these for when you’re all set to start ramping up your own store.
As an example of the inventory Rich direction toolset, you obtain access to things like from stock product monitoring, mobile device stock management, barcode scanning and much more.
Ecwid offers A Chat With Sales feature that is one of my favorite ways to talk to companies. Simply send them a query and you can work on something else until they respond.
The company also Provides a powerful support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include telephone support, online chat support and email support, keeping the response time short and encourage quality .
In my eyes, the Platform has all you might want in terms of support.
Payments and Security
It’s not always Simple to locate an ecommerce platform that doesn’t charge transaction fees, but that is exactly what you get with Ecwid. They never control any kind of transaction fee with any of the plans they provide, which makes it desirable for any store that’s trying to keep down costs and also to improve margins.
Keep in mind that Ecwid is not a payment processor, so you have to set up something like PayPal or Stripe to process all of the transactions that come through your website. It is rather simple to employ these systems, since Ecwid integrates with over 40 global payment choices. However, each of these processors have their own transaction fees so that you need to get ready for them.
It is rather Evident that Ecwid takes safety seriously, since the company is a PCI DSS Level 1 certified service provider. The company also states that each transaction that includes sensitive data is transferred through a secure HTTPS channel. Ecwid Themes WordPress
What if you Would like to collect both online and offline payments? Maybe you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your performance into both an online and offline system.
Benefits and cons of using Ecwid
· Ecwid represents a really easy way to add e-commerce to any existing website.
· Point-of-sale performance can be obtained, and there are quite a few ways to implement it.
· The product is cheap by comparison to other alternatives.
· It supports multi-language versions of your store.
· The store layouts are responsive.
· Plugins / programs are available for major platforms (like WordPress, Drupal and Wix).
· It allows users of site building products that don’t facilitate dropshipping to begin doing so (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter site’ option is a fantastic stopgap measure for retailers who need a shop quickly, but have yet to create a full website in order to bring the Ecwid widget to.
· The free Ecwid plan isn’t time-limited, includes support, and is fairly generous concerning attributes.
· The Paypal This POS system is limited to the US and UK.
· The Paypal This POS process is limited to iOS users.
· Telephone support is only available on the more expensive programs.
· There’s a restricted number of programs / integrations offered in the Ecwid App shop.
· You can’t change product URLs, which is slightly annoying in the SEO point of view.
· You can’t create AMP variations of product pages using Ecwid.
· Making Ecwid GDPR-compliant (with regard to getting cookie approval ) seems hard.
· The free version will not let you access any of the SEO tools.
Ecwid comes With four plans, one of which is completely free. They market the free plan like crazy, and mention that many other platforms drag you in free trial, even where you may eventually have to pay.
That is where Ecwid stands out, and you’ll be able to see that the other payment plans are fairly reasonably priced.
The Free program Lets you sell 10 products, while the Venture plan ups that depend to 100 goods and you get items like an iPhone management program. The company plan goes up to 2500 products for a wonderful price and you also get live chat service. Priority support comes along with the Unlimited plan and you can also sell an unlimited amount of products.
Ecwid is one of The cheapest solutions on the market. You can see that it’s actually more affordable than a lot of the other platforms we have reviewed in the past, so if you’re looking for value, this might be the right plugin for you.
In short, I’m Starting to think that Ecwid is among the best ways to sell online, as long as you employ the best ways to improve your sales online too. Ecwid is a slick system, with super simple implementation steps, making it perfect for your small business audience. Ecwid Themes WordPress