Intro Ecwid Tilda
Have you ever Wondered if you’re using the right ecommerce platform for sale on the internet? Do you occasionally stumble upon a new service that’s more practical and cheaper than what you’re using today? Starting a small business is all about keeping your prices low, and locating an ecommerce platform that will help you with half the battle. Unfortunately, when you run a small company website it often becomes tricky when you want to attract on a brand new ecommerce platform or perhaps just modify your website at all. Read our Ecwid review to find out more about this solution. Ecwid Tilda
Many options Intentionally make a closed system, which can be tedious to move away from as soon as you get started. But with a stage named Ecwid, you do not have to be concerned about this. Actually, the whole goal of the business, which began in 2009, would be to quickly and inexpensively create an internet store system in your existing websites.
You don’t have To make a completely different site. Just implement Ecwid on any stage, CMS or social networking (in five minutes) and you’re good to go.
That raised my Attention, since I understand the struggles that come along with attempting to migrate websites, particularly in regards to ecommerce. So, I needed to put together an in-depth review of this Ecwid system to find out if it is worth the time.
How Many People Use Ecwid?
It is rather Impressive what Ecwid has achieved since 2009, with over 1 million retailers getting signed up. What is even more cool is that the Ecwid merchants span over 175 different countries, demonstrating that this is not only a platform for people in the US or Europe. Even businesses in developing nations have a opportunity to get an online store going, and you do not have to trash your previous website in case you have one.
The usership Continues to grow, particularly considering Ecwid is now PCI DSS Level 1 certified. If you’re not sure what that is, it is pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your clients’ information is safe and protected.
Along with The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The gap between that 20,000 along with also the 1 million is the fact that you don’t require a WordPress site to implement Ecwid. So, the 20,000 simply identifies WordPress users with the plugin.
What is Ecwid, and how can this function?
Ecwid is a hosted Alternative for building an internet store. Unlike competing products like Shopify, Bigcommerce and Volusion, which permit you to construct a fresh site with e-commerce performance, Ecwid is geared more towards people who currently have a site and simply want to add an internet store to it.
Much like other E-commerce programs, Ecwid allows you to install’catalogs’ of all goods, and add photos, pricing, weight etc. . each. You are able to specify shipping rates, accept credit card payments and so on — all of the key things that you’d expect to be able to perform with an e-commerce solution.
However it differs Significantly from competing products such as Shopify, Volusion, Squarespace and Bigcommerce since it isn’t actually designed to let you produce a fully-featured, standalone e-commerce website; instead, it is designed to allow you add an internet store to an present online existence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Website’, that will let you create a one-page standalone offering. We’ll chat through this in more depth later on in the review.) Ecwid Tilda
The Product operates by providing you a widget which gets placed on other websites — hence the title Ecwid: it is short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add to an present website or social networking profile, and your store is displayed wherever you have added this code.
Ecwid makes Strides in the market by catering to businesses that don’t need to start a brand-new website. The main feature is that you can take your old website and quickly incorporate the Ecwid system inside a few minutes.
You can also Mirror the machine on various different sites if you anticipate selling elsewhere on the web. Manage all these sites from 1 place rather than switching between multiple dashboards.
Another pleasant Feature is the syncing between multiple devices. Sell on-the-go together with your smartphone. This usually means you could visit a tradeshow to generate a number of sales and all of these sales are reflected onto the backend of your site.
The system is Also made to integrate nicely with social networks, so that you can sell your items on Facebook if desired. 1 part of Ecwid we particularly enjoy is the delivery aspect. With real-time shipping integrations you constantly know what’s going on with your requests and where they’re being sent to.
What other cool Items are comprised with Ecwid?
It runs on a super fast frame
It comes with an address book for customers and clients
The machine has over 43 translations for selling round the planet
You receive lots of promotional instruments such as vouchers, discounts, bulk pricing and much more
Create your own customized email alerts
Use the automatic tax alternative (automatic taxation rates at checkout, tax reporting and submitting )
Thank you To Ecwid’s point-of-sale (POS) performance, you can use your Ecwid shop to market not only online but in bodily locations too — in shops, market stalls, at theatres and so forth.
Together with Ecwid’s POS Performance, irrespective of whether a customer buys a product in shop, online, on their phone or through Facebook, everything stays in sync – i.e., the retailer’s catalog, inventory and customer / trade information.
There’s a few ways that you can use this feature: the simplest is likely to use’Paypal Here.’ This entails downloading the Ecwid iOS app from the Apple’s App shop, connecting it to the Paypal Here service, and then taking payments utilizing a cell card reader (pictured above).
You’ve got two choices when it comes to POS Hardware and Paypal This: you can either buy a chip and swipe reader (for $24.99) or a chip and tap reader (for $79.99). Both can be ordered straight from Ecwid.
There is a couple of Things worth noting about the Paypal Here integration: first, it’s only available to retailers in the US and UK. Second, it’s not yet available on Android devices. (On their site, Ecwid say it will be available soon — but they’ve been saying that for quite a while now). Ecwid Tilda
If you’re located outside That the US / UK, or want to utilize another mobile device type, the good news is that Ecwid also functions together with all the Vend, Clover, NCR Silver and Square POS systems. These all ease utilizing a wider range of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers tablet racks etc.) and are usable in more nations.
Although you can avail Of the Paypal Here POS choice on all paid-for plans, you will need to be on the priciest’Unlimited’ program if you want to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning they will display properly across devices — desktopcomputer, tablet computers and cellular. In an era where smartphone web surfing is eclipsing desktop browsing, this is vital.
Unlike many similar Goods, Ecwid provides a completely free plan.
Granted, it’s a pretty Standard plan, in which features like discount coupons and service aren’t available, and it only allows you to sell up to 10 products in two categories — but this may really be sufficient for some users, and using it is a good way to try the system out.
However, A key point to note about the free plan is that it is not good from an SEO standpoint — you have to be on a paid plan to ensure that your product pages speak to hunt engines correctly (more on SEO below).
Ecwid is forward of the Pack because its storefronts could be automatically translated into nearly 50 different languages — customers can view your shop in their own language, without you having to worry about creating alternate versions of this. Ecwid provides this functionality by discovering visitors’ language automatically according to their browser preferences / IP address.
Competing products like Shopify And Bigcommerce are yet to provide this type of performance — that they force you to rely on third party programs, the creation of multiple stores or Google Translate to provide different language versions of your store, which can be less than ideal. Therefore a definite triumph for Ecwid here.
Ecwid and search engine optimization
Search engine Optimisation (SEO) in Ecwid is a fairly straightforward affair. You can edit the name of your page and its meta description; the applicable fields are pre-populated for you automatically, however you can tweak them to match your search engine optimization objectives.
So Far as I can tell However, you can’t manually change the URL of a product — you have to make do with the one which Ecwid creates for you. This is not perfect because keywords in URLs are used by some search engines to categorise content through indexing.
But, The URLs which are automatically generated by Ecwid include the name you’ve given to your own product – so in the event that you include some keywords in your product name (maybe not a bad idea anyway) your URL will include them also. This functions as something of a workaround, but I would prefer whole control over URLs. Ecwid Tilda
1 place where Ecwid doesn’t perform so Well on the SEO front entails AMP — accelerated cellular pages. As the name implies, AMP pages load faster on mobile devices. This encourages people to stay longer on your page, thus increasing’dwell time’ –something which is considered by many SEO experts consider to be rewarded with Google with preferential treatment in search results. Additionally, Google occasionally highlights AMP pages in carousels in search results, giving AMP articles an extra little boost.
Unfortunately However — and unlike competing products such as Bigcommerce or Shopify, you can’t produce AMP variations of your products using Ecwid.
Importing and exporting information
Like most competing Products Ecwid allows you to import and export your data in CSV format.
The Export option permits you to export merchandise information, orders and customers (again, in CSV format) and means that should you feel the need to migrate your store to another e-commerce platform, you should not have any significant difficulties doing so.
Utilizing Ecwid with other platforms
Ecwid and Twitter
WordPress doesn’t Provided any e-commerce performance from the box, so anyone wishing to market on the stage will need a third-party solution like Ecwid. There is an Ecwid plugin available, therefore adding an Ecwid store to your WordPress site is very straightforward — you can get up and running with a couple clicks.
You simply sign up for an Ecwid accounts and install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly good e-commerce attributes, but the number of payment gateway options is quite limited — you have to utilize Stripe or Paypal. (And with Stripe only functions if you’re selling products from particular countries). Another main issue with the built-in Squarespace selling software is they don’t facilitate dropshipping, and full export of merchandise isn’t currently possible.
Integrating Ecwid with Squarespace permits you to bypass these limitations, and adding it to some Squarespace website is quite easy: it’s a simple matter of including a code block to a webpage and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping option for Wix users, therefore again Ecwid can provide a good workaround. A dedicated app is provided by Ecwid to allow you incorporate the item on a Wix store easily.
Programs and plugins
Ecwid provides a pretty Restricted number integrations with other apps that are well-known. Integrations do exist with services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations may be extensive — competing products like Shopify offer a much wider range of programs. Notable omissions from the Ecwid store include Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming soon).
The Image is better in regards to CMS plugins: All these are offered for WordPress, Wix and Joomla, enabling to you set up Ecwid on one of these platforms quite easily. Ecwid Tilda
Interface and ease of use
Ecwid’s Interface is rather user friendly. Like most similar online shop builders, you get a vertical menu on the left which lets you access key functionality, and the area on the right can be used to display or edit related products, website content and reports.
As with any e-commerce tool, you will have to Spend a reasonable amount of time getting your head around producing catalogues and product variations, setting up transport rates and so on…but there is nothing that should represent also much of a learning curve.
Things are aided by an ‘onboarding checklist’ that’s supplied to you once you log in for the very first time.
If You’re stuck nonetheless, you could always get in contact with Ecwid’s support team — more on this later — or, if you’re on a’Business’ or’Unlimited’, you are able to make the most of this included customization service (you get 2 hours and 12 hours customization period from Ecwidon these plans).
Ecwid and GDPR
I am not a Lawyer, so please note the below observations should not be interpreted as legal information, but I’m planning to do my best to spell out some of the major GDPR issues facing Ecwid users under.
With the introduction of The EU’s new GDPR legislation, there are several legal measures that website owners now need to take to ensure they are adequately protecting EU customers’ and visitors’ privacy. There are serious financial penalties for not doing so (to the point where it’s typically a good idea to consult an attorney on what to do); and even when your business is not located in the EU, you still need to comply with the regulations where any website visits in the EU are concerned.
Based on my Understanding of the crucial GDPR principles, the principal priorities for prospective Ecwid store owners would be to:
· Provide adequate privacy and cookie cutter notices
· Process and store information securely
· Get explicit consent from those signing up to mailing lists that it is fine to send them e-newsletters
· Provide a way to opt in or revoke permission to use of non-essential cookies onto a website (and to log that consent).
There does not Appear to be Whatever stops you meeting the first few requirements readily enough with Ecwid, although you will need to spend time and possibly money generating adequate notices and crafting information capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie consent. To ensure GDPR compliance, You Have to display a cookie cutter banner to your customers which
· Allows them to select which cookies they want to run BEFORE those biscuits are conducted (i.e., to provide’prior consent’)
· Logs their approval to conduct cookies Ecwid Tilda
· Allows them to revoke approval at a later stage
So for example, if you Use a Facebook Advertising cookie in combination with your Ecwid shop, you will be breaking up GDPR laws unless you’ve got a banner in place which does all of the above.
Nowout of the box at There isn’t a means to take care of the cookie consent issue with Ecwid. Nor is there a decent app available from the Ecwid app store (the only option on this front that I can locate, the’EU cookie banner’, doesn’t appear to provide the necessary performance — even though costing $1.99 a month to use).
It Seems to me that the only alternative available to Ecwid users is to use a specialist product such as CookiePro, which will supply all the essential performance to make cookie consent fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does need quite a great deal of configuration and you will need to put quite a lot of time apart to set this up.
Setup and Design
I really enjoy The fact that you’re able to run a web site without paying anything. This makes the installation process that much easier, since you just have to punch in your email and make a password to proceed straight to the backend interface.
The machine has Wizards for every platform that you would like to place your store on. If you’ve got a WordPress site, just walk through three steps to get up and running. You can also click on choices like Facebook and Joomla, depending on where you want to market.
The backend Design is flawless, because it walks you through each site creation and integration measure with a few fine photos and text. Once you obtain your shop implemented on a site or social page it appears fairly sleek.
The layout Depends upon the subject you’ve got on your website, however as you can see below, it displays photos well and appears clean and simple to navigate. I particularly enjoy the Shopping Bag area, which can be outstanding and easy to locate for customers when they wish to checkout.
Although many Websites are going to be cellular friendly, it;s nice knowing that Ecwid involves a native shopping program for both iOS and Android. Merchants now receive a native shopping program for iOS and Android.
This means you Can mange your shop and market on the go, while also providing your customers a chance to get products from the mobile interface.
The closing Design thing which makes sense to mention is your language tool. Since conducting an online store generally requires you to reach out to people from all over the world, you are bound to stumble upon a few customers who’d like to read product pages and other content in their native language. Ecwid supports 45 languages, so when a user wants to translate from English into Spanish, that’s not a problem at all.
The Ecwid Program Economy
Having the Opportunity to install applications is a sure fire way to scaling your ecommerce site in a fair way. Ecwid includes a location known as the Ecwid App Market. It provides 65 applications, helping retailers extend their store functionality easily. Ecwid Tilda
Some of the programs Will give you a hand with reviews and rating, rewards programs, automated ad tools, analytics, customized layout topics and more.
SEO and Marketing
Ecwid is a Third-party remedy to your present site, so you’d typically have to employ additional SEO and marketing tools to truly get the word out. Nevertheless, Ecwid supplies quality SEO qualities to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, therefore all Ecwid stores are indexed by Google without any excess work. It gets better with WordPress websites, as you acquire access to additional SEO plugins and the default search engine functionality around the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as simple as they come, since it doesn’t appear to include any of the unnecessary bells and whistles you might find on other e commerce platforms.
Each measure is Clear and concise, so that you may just go in there and sort in a product name, price and picture then save the product for afterwards. Obviously you could always open up the More Powerful Options, but they separate these for when you’re all set to get started ramping up your store.
As an example of the inventory Rich management toolset, you obtain access to things like from stock merchandise tracking, mobile device stock management, barcode scanning and more.
Ecwid provides A Chat With Earnings attribute which is one of my favourite ways to converse with companies. Simply send them a question and you can work on something else until they respond.
The company also Provides a potent support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include phone service, online chat service and email support, keeping the response time short and support quality .
In my mind, the Platform has everything you could want concerning support.
Payments and Security
It’s not necessarily Simple to locate an ecommerce platform that doesn’t charge transaction fees, but that is just what you get with Ecwid. They never charge any kind of transaction fee with any of those programs they provide, which makes it desirable for any shop that’s hoping to keep costs down and also to improve margins.
Remember that Ecwid is not a payment processor, which means you’ve got to setup something like PayPal or Stripe to process all of the transactions that come through your site. It’s rather simple to implement one of these systems, because Ecwid incorporates with over 40 international payment choices. However, each of those processors have their particular transaction fees so that you have to get ready for them.
It’s quite Evident that Ecwid takes safety seriously, since the provider is a PCI DSS Grade 1 certified service provider. The company also states that every transaction that includes sensitive information is transferred via a secure HTTPS channel. Ecwid Tilda
Imagine if you Would like to collect both online and offline payments? Perhaps you’d like a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your performance into both an online and offline system.
Benefits and disadvantages of using Ecwid
· Ecwid signifies a very simple way to add e-commerce to some existing website.
· Point-of-sale performance is available, and there are a number of ways to apply it.
· The product is cheap compared to other alternatives.
· It supports multi-language variations of your shop.
· The store designs are responsive.
· Plugins / programs are available for major platforms (like WordPress, Drupal and Wix).
· It permits users of site building products that don’t facilitate dropshipping to begin doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a good stopgap measure for retailers who need a shop quickly, but have yet to create a full website in order to add the Ecwid widget to.
· The free Ecwid program is not time-limited, includes support, and is rather generous concerning attributes.
· The Paypal Here POS system is limited to the US and UK.
· The Paypal This POS system is limited to iOS users.
· Phone support is only available on the more expensive programs.
· There is a restricted number of apps / integrations available in the Ecwid Program store.
· You can not alter product URLs, which is slightly annoying in the SEO point of view.
· You can not create AMP variations of merchandise pages utilizing Ecwid.
· Making Ecwid GDPR-compliant (with respect to getting cookie approval ) sounds difficult.
· The free version doesn’t allow you to access any of the search engine optimization tools.
Ecwid comes With four plans, among which is completely free. They market the free plan like crazy, and mention that a number of different platforms drag you in free trial, even where you will eventually need to pay.
This is where Ecwid stands outside, and you’ll be able to see the other payment plans are fairly reasonably priced.
The Free plan Lets you sell 10 products, while the Venture plan ups that depend to 100 products and you get things like an iPhone management program. The Business plan goes up to 2500 products for a wonderful price and you get live chat support. Priority support comes alongside the Unlimited program and you might also sell an unlimited amount of merchandise.
Ecwid is one of The most economical solutions on the marketplace. You can see that it is actually cheaper than a lot of the other platforms we have reviewed in the past, so if you’re searching for value, this could be the right plugin for you.
In short, I am Starting to believe that Ecwid is one of the best ways to market online, provided that you implement the best ways to improve your earnings online as well. Ecwid is a slick system, with superb easy implementation measures, making it ideal for your small business audience. Ecwid Tilda