Introduction Ecwid To Website
Have you ever Wondered if you are using the right ecommerce platform for sale online? Can you sometimes stumble upon a new service that’s more practical and cheaper than what you’re using today? Starting a small business is all about keeping your costs low, and locating an ecommerce platform that will assist you with half the battle. Unfortunately, when you operate a small business website it frequently becomes tricky once you want to bring on a brand new ecommerce platform or even just alter your site at all. Read our Ecwid review to discover more about this option. Ecwid To Website
Many solutions Purposefully create a closed system, which can be tedious to maneuver away from as soon as you get started. However, with a stage named Ecwid, you no longer need to be concerned about this. Actually, the entire aim of the company, which began in 2009, is to quickly and inexpensively create an internet store system on your present websites.
You do not have To create a completely different website. Just implement Ecwid on any platform, CMS or social network (in five minutes) and you are all set.
This increased my Attention, since I know the struggles that come along with trying to migrate websites, particularly in regards to ecommerce. So, I needed to gather an in-depth review of this Ecwid system to find out whether it’s worth the time.
How Many Men and Women Use Ecwid?
It is rather Remarkable what Ecwid has achieved since 2009, with more than 1 million retailers getting signed up. What is even more cool is that the Ecwid merchants span over 175 distinct countries, demonstrating that this is not only a platform for most people in the US or Europe. Even companies in developing countries have a opportunity to get an internet store going, and you don’t have to trash your previous site in case you have one.
The usership Continues to grow, particularly considering Ecwid is currently PCI DSS Level 1 certified. If you’re not certain what that is, it is pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your customers’ data is safe and protected.
Along with The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The gap between that 20,000 and the 1 million is the simple fact you don’t need a WordPress site in order to implement Ecwid. So, the 20,000 simply refers to WordPress users using the plugin.
What’s Ecwid, and how can it work?
Ecwid is a hosted Alternative for building an online store. Unlike competing products such as Shopify, Bigcommerce and Volusion, which permit you to construct a new site with e-commerce performance, Ecwid is targeted more towards people who already have a website and simply want to add an online store for this.
Much like other E-commerce platforms, Ecwid lets you set up’catalogs’ of goods, and add photos, pricing, weight etc. for each. You can define shipping rates, accept credit card payments etc — all of the key things that you would expect to be able to do with an e-commerce alternative.
However it differs Significantly from competing products like Shopify, Volusion, Squarespace and Bigcommerce in that it is not actually designed to allow you to produce a fully-featured, standalone e-commerce website; instead, it is designed to enable you add an online store to an existing online existence.
(That said, Ecwid have Recently added some new functionality, called’Starter Site’, that does let you create a one-page standalone offering. We are going to talk via this in more depth later on in the review.) Ecwid To Website
The Product works by providing you a widget that gets placed on other websites — hence the title Ecwid: it is short for’E-commerce Widget’. You get a few lines of HTML code (the widget) to add into an existing website or societal networking profile, and your shop is displayed wherever you have added this code.
Ecwid makes Strides in the market by catering to companies which don’t want to begin a brand new website. The primary feature is that you can take your old website and quickly integrate the Ecwid system inside a few minutes.
You can also Mirror the system onto several other sites if you anticipate selling elsewhere online. Handle all these sites from one place instead of switching between multiple dashboards.
Another nice Attribute is that the syncing between multiple devices. Sell on-the-go with your smartphone. This means you could visit a tradeshow to generate a number of sales and all of these earnings are reflected onto the backend of your website.
The system is Also designed to integrate nicely with social networks, so you may sell your items on Facebook if desired. 1 part of Ecwid that we especially enjoy is the shipping aspect. With real-time shipping integrations you always know what is going on with your orders and where they’re being shipped to.
What other trendy Items are included with Ecwid?
It runs on a super quick framework
It comes with an address book for customers and customers
The machine has over 43 translations for sale around the planet
You receive a Lot of promotional tools like vouchers, discounts, and bulk pricing and more
Produce your own customized email alerts
Use the automatic tax solution (automatic taxation charges at checkout, tax reporting and filing)
Thanks Into Ecwid’s point-of-sale (POS) performance, you may use your Ecwid shop to market not just online but in physical places too — in shops, market stalls, at theatres and so on.
With Ecwid’s POS Functionality, regardless of whether a customer purchases a product in store, online, in their telephone or via Facebook, everything remains in sync – i.e., the merchant’s catalog, inventory and client / trade information.
There’s a couple of ways that you can take advantage of this attribute: the simplest is probably to use’Paypal Here.’ This involves downloading the Ecwid iOS program from the Apple’s App store, connecting it to the Paypal Here support, and then taking payments utilizing a cell card reader (pictured above).
You’ve got two choices when it comes to POS Hardware and Paypal This: you can either buy a processor and swipe reader (for $24.99) or a processor and also tap reader (for $79.99). Both can be ordered straight from Ecwid.
There’s a few Things worth noting the Paypal Here integration: it’s only available to merchants in america and UK. Second, it is not yet available on Android apparatus. (On their site, Ecwid say it’ll be available soon — but they have been saying that for quite some time now). Ecwid To Website
If you are based outside That the US / UK, or need to utilize another mobile device kind, the good thing is that Ecwid also works with all the Vend, Clover, NCR Silver and Square POS systems. These all ease using a larger selection of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers tablet racks etc.) and are usable in more countries.
Although you can avail Of the Paypal Here POS option on most of paid-for plans, you will want to be to the most expensive’Unlimited’ plan if you would like to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning they will display properly across devices — desktopcomputer, tablet and mobile. In a age where smartphone web browsing is eclipsing desktop surfing, this is important.
Unlike many similar Products, Ecwid provides a totally free plan.
Granted, it’s a pretty Basic plan, in which attributes such as discount coupons and service are not accessible, and it merely lets you sell up to 10 products in two categories — but this may really be sufficient for some users, and using it is a fantastic way to try the system out.
However, A vital point to note about the free program is that it is not good from an search engine optimization standpoint — you have to be on a paid program to ensure that your product pages speak to hunt engines accurately (more on SEO under ).
Ecwid is ahead of the Pack because its storefronts can be automatically translated into nearly 50 different languages — customers can view your store in their own language, without you needing to worry about creating alternate versions of this. Ecwid provides this performance by detecting visitors’ language automatically based on their browser settings / IP address.
Competing products such as Shopify And Bigcommerce are yet to provide this type of functionality — that they force you to rely on third party apps, the production of multiple shops or Google Translate to provide different language variations of your shop, which can be less than perfect. Therefore a definite triumph for Ecwid here.
Ecwid and search engine optimization
Search engine Optimization (search engine optimization ) in Ecwid is a pretty straightforward affair. You can edit the name of your webpage and its own meta description; the applicable fields are pre-populated for you automatically, however you can tweak them to suit your search engine optimization objectives.
So Far as I can tell But you can’t manually change the URL of a product — you need to make do with the one which Ecwid creates for you. This is not ideal because key words in URLs are used by some search engines to categorise content during indexing.
However, The URLs which are automatically generated by Ecwid include the title you have given to your own product – so if you include some keywords on your product title (maybe not a bad idea anyway) that your URL will include them also. This functions as a tool of a workaround, but I would prefer full control over URLs. Ecwid To Website
1 place where Ecwid doesn’t perform quite so Well on the search engine optimization front entails AMP — accelerated mobile pages. As its name implies, AMP pages load quicker on cellular devices. This encourages people to remain longer on your webpage, thus increasing’dwell time’ –something which is believed by many search engine optimization experts believe to be rewarded by Google with preferential treatment in search results. Furthermore, Google occasionally highlights AMP pages in carousels in search results, giving AMP content an extra little boost.
Unfortunately However — and unlike rival products such as Bigcommerce or even Shopify, you can’t create AMP variations of your goods using Ecwid.
Importing and exporting data
Like many competing Products Ecwid allows you to import and export your data in CSV format.
The Export option permits you to export merchandise information, orders and customers (again, in CSV format) and means that if you feel the need to migrate your shop to another e-commerce platform, then you shouldn’t have some significant problems doing so.
Utilizing Ecwid with other programs
Ecwid and WordPress
WordPress doesn’t Provided any e-commerce performance from the box, so anyone wanting to market on the stage will require a third-party solution like Ecwid. There is an Ecwid plugin accessible, so adding an Ecwid store to your WordPress site is quite simple — you can get up and running with a couple clicks.
You simply sign up to get an Ecwid accounts and install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly good e-commerce attributes, but the number of payment gateway options is quite limited — you have to utilize Stripe or Paypal. (And using Stripe only functions if you are selling goods from particular countries). The other principal issue with the built-in Squarespace selling tools is that they don’t facilitate dropshipping, and complete export of merchandise isn’t currently possible.
Integrating Ecwid with Squarespace permits you to bypass these constraints, and adding it into a Squarespace site is very easy: it is a simple matter of including a code block into a page and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping option for Wix users, therefore again Ecwid can offer a good workaround. A committed app is offered by Ecwid to allow you integrate the product onto a Wix store easily.
Programs and plugins
Ecwid provides a pretty Limited number integrations with other apps that are well-known. Integrations do exist together with key services Mailchimp, Xero and Freshbooks; but to be honest the range of integrations could be more extensive — competing products like Shopify provide a much wider assortment of programs. Notable omissions in the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming soon).
The Image is better in regards to CMS plugins: All these are offered for WordPress, Wix and Joomla, enabling for you to install Ecwid on these platforms quite easily. Ecwid To Website
Interface and ease of use
Ecwid’s Interface is rather easy to use. Like most similar online shop builders, you get a vertical menu on the left which lets you access key functionality, and the place on the right can be used to display or edit related products, website reports and content.
As with any e-commerce tool, you’ll need to Spend a fair amount of time getting your head about creating catalogues and product variations, establishing transport rates and so on…but there isn’t anything here that should represent also a lot of a learning curve.
Things are helped by an ‘onboarding checklist’ that is provided to you when you log in for the first time.
If You are stuck nonetheless, you can always get in contact with Ecwid’s support staff — more on that later — or, even if you’re on a’Business’ or’Unlimited’, you are able to take advantage of the included customization service (you get two hours and 12 hours customization period from Ecwidon these programs ).
Ecwid and GDPR
I’m not a Lawyer, so please note that the below observations should not be interpreted as legal information, but I am planning to do my very best to spell out some of the major GDPR problems facing Ecwid users under.
With the introduction of The EU’s new GDPR legislation, there are many legal steps that website owners now should take to ensure that they are adequately protecting EU customers’ and visitors’ privacy. There are serious financial penalties for not doing this (to the point where it is usually a good idea to consult a lawyer on what to do); and even when your company isn’t based in the EU, then you still will need to comply with the regulations where any website visits in the EU are worried.
According to my Understanding of the crucial GDPR principles, the main priorities for potential Ecwid store owners are to:
· Provide adequate privacy and cookie notices
· Process and store information safely
· Get explicit consent from those registering to mailing lists it is fine to send them e-newsletters
· Provide a means to opt in or revoke consent to use of non-essential cookies onto a website (and also to log that approval ).
There does not Appear to be Whatever stops you fulfilling the first few requirements readily enough with Ecwid, although you will need to devote time and possibly money creating adequate notices and crafting data capture forms so they are GDPR compliant.
Where things get Complex with Ecwid is the fourth requirement — cookie consent. To Guarantee GDPR compliance, You Have to display a cookie cutter banner to your visitors which
· Allows them to select which cookies they want to conduct BEFORE those biscuits are run (i.e., to give’prior consent’)
· Logs their approval to run biscuits Ecwid To Website
· Allows them to revoke consent at a later stage
So for example, if you Use a Facebook Ads cookie in combination with your Ecwid store, you will be breaking up GDPR laws unless you have a banner in place which does all the above.
Nowout of the box at There isn’t a means to take care of the cookie approval issue with Ecwid. Nor is there a decent app accessible from the Ecwid app shop (the only option on front that I can find, the’EU cookie banner’, doesn’t seem to supply the essential functionality — despite costing $1.99 a month to use).
It Appears to me that the only option available to Ecwid consumers would be to use a professional product like CookiePro, which does provide all the essential functionality to make cookie approval fully GDPR compliant. Despite being a strong product nonetheless, Cookiepro does require quite a lot of configuration and you’ll need to put quite a great deal of time aside to set this up.
Setup and Layout
I really enjoy The simple fact which you’re able to run a website without paying anything. This makes the installation process that much easier, since you just need to punch in your email and make a password to proceed right to the backend port.
The machine has Wizards for each platform that you would like to place your shop on. In case you’ve got a WordPress site, simply walk through three steps to get up and running. You could even click on choices like Facebook and Joomla, depending on the place you would like to sell.
The backend Design is perfect, since it walks you through every site creation and integration step with a few fine photos and text. Once you obtain your shop implemented on a site or social page it appears fairly slick.
The layout Depends upon the subject you have on your site, however as you can see below, it displays photos well and appears clean and easy to navigate. I particularly enjoy the Shopping Bag place, which is outstanding and easy to locate for customers when they wish to checkout.
Although many Websites will be mobile friendly, it;s fine understanding that Ecwid involves a native shopping program for both iOS and Android. Merchants now receive a native shopping application for iOS and Android.
This means you Can mange your store and market on the go, while also giving your customers an opportunity to buy products from the mobile interface.
The closing Design item that makes sense to mention is your language instrument. Since running an internet store generally requires you to attain out to individuals from throughout the planet, you are bound to stumble upon some clients who would love to read product pages and other content in their native language. Ecwid supports 45 languages, so when a user would like to translate from English into Spanish, that’s not a problem in any respect.
The Ecwid App Market
Having the Chance to install applications is a sure fire way to scaling up your ecommerce website in a reasonable way. Ecwid has a location called the Ecwid App Market. It provides 65 applications, helping retailers extend their store performance easily. Ecwid To Website
Some of the programs Can help you out with rating and reviews, rewards programs, automated advertising tools, analytics, customized design topics and much more.
SEO and Marketing
Ecwid is a Third-party remedy to your current site, so you would normally need to implement additional SEO and marketing tools to really get out the word. Nevertheless, Ecwid provides quality SEO qualities to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid stores are indexed by Google without any excess work. It gets even better with WordPress sites, since you gain access to additional search engine optimization plugins and the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as straightforward as they come, because it doesn’t seem to incorporate any of those unnecessary bells and whistles you may find on other ecommerce platforms.
Each step is Clear and concise, so you may just go in there and sort in a product name, price and picture then save the product for later. Of course you could always open the More Powerful Options, however they separate these for when you’re all set to get started ramping up your own store.
As an example of the inventory Rich management toolset, you gain access to items like out of stock product monitoring, mobile device inventory management, barcode scanning and more.
Ecwid provides A Chat With Sales feature which is one of my favourite ways to converse to companies. Only send them a query and you can work on something else until they respond.
The company also Provides a potent support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include telephone support, online chat service and email support, maintaining the response time short and support quality high.
In my mind, the Platform has everything you might want in terms of support.
Payments and Safety
It’s not always Easy to locate an ecommerce platform that does not charge fees, but that’s just what you get with Ecwid. They never charge any sort of transaction fee with any of those plans they provide, making it desirable for any store that’s hoping to keep costs down and to improve margins.
Keep in mind that Ecwid isn’t a payment processor, which means you’ve got to set up something such as PayPal or Stripe to process all of the trades that come through your site. It’s rather simple to employ these systems, since Ecwid incorporates with over 40 international payment options. However, each of these processors have their own transaction fees so you have to prepare for them.
It’s rather Evident that Ecwid takes security seriously, because the company is a PCI DSS Grade 1 accredited supplier. The business also states that each transaction that includes sensitive information is transferred via a secure HTTPS channel. Ecwid To Website
What if you Would like to collect both offline and online payments? Maybe you’d like a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your operation into both an online and offline system.
Benefits and cons of utilizing Ecwid
· Ecwid represents a really simple way to add e-commerce to any present website.
· Point-of-sale functionality can be obtained, and there are quite a few ways to apply it.
· The item is cheap by comparison to other alternatives.
· It supports multi-language variations of your store.
· The shop layouts are responsive.
· Plugins / programs are available for major platforms (such as WordPress, Drupal and Wix).
· It allows users of website building products that don’t facilitate dropshipping to start doing so (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter website’ option is a good stopgap measure for retailers who need a shop fast, but have yet to develop a full site to bring the Ecwid widget to.
· The free Ecwid program isn’t time-limited, includes service, and is rather generous in terms of attributes.
· The Paypal Here POS system is Limited to the US and UK.
· The Paypal This POS process is limited to iOS users.
· Telephone support is only available on the more expensive plans.
· There’s a limited number of programs / integrations available from the Ecwid App shop.
· You can’t alter product URLs, which can be slightly annoying from an SEO point of view.
· You can not create AMP variations of product pages using Ecwid.
· Making Ecwid GDPR-compliant (with respect to obtaining cookie consent) sounds hard.
· The free version will not allow you to get any of the SEO tools.
Ecwid comes With four plans, one of which is completely free. They promote the free program like mad, and mention that many other platforms drag you into a free trial, even where you will eventually need to pay.
That is where Ecwid stands outside, and you’ll be able to see the other payment programs are fairly affordable.
The Free program Lets you sell 10 products, while the Venture program ups that count to 100 goods and you get things like an iPhone management program. The company plan goes up to 2500 products for a superb price and you get live chat support. Priority support comes along with the Unlimited program and you can also market an unlimited number of merchandise.
Ecwid is one of The cheapest solutions available on the market. You may see that it is actually more affordable than many of the other platforms we’ve reviewed previously, so if you’re searching for value, this could be the right plugin for you.
In short, I’m Starting to believe that Ecwid is among the greatest ways to market online, as long as you implement the best ways to improve your earnings online as well. Ecwid is a slick system, with super simple implementation steps, which makes it ideal for your small business crowd. Ecwid To Website