Intro Ecwid Tutorial
Have you ever Wondered if you are using the ideal ecommerce platform for sale on the internet? Can you sometimes stumble upon a new service that’s more functional and more economical than what you’re using today? Starting a small business is all about keeping your prices low, and locating an ecommerce platform that will assist you with half the battle. Unfortunately, when you operate a small company website it frequently becomes tricky once you would like to bring on a new ecommerce platform or even just alter your website whatsoever. Read our Ecwid review to discover more about this option. Ecwid Tutorial
Many solutions Intentionally create a closed system, which can be tedious to move away from once you get started. But with a stage called Ecwid, you do not have to be concerned about this. Actually, the whole aim of the business, which started in 2009, is to quickly and quickly create an online store system on your present websites.
You do not have To make a whole new site. Just implement Ecwid on any platform, CMS or social networking (in five minutes) and you are all set.
This increased my Attention, since I know the struggles that come along with trying to migrate websites, especially in regards to ecommerce. So, I wanted to gather an in-depth review of the Ecwid system to see whether it is worth the time.
How Many People Use Ecwid?
It’s quite Impressive what Ecwid has achieved since 2009, with over 1 million merchants getting signed up. What’s even more cool is that the Ecwid merchants span over 175 different countries, showing that this is not just a platform for people in the US or Europe. Even businesses in developing countries have a chance to get an online store going, and you do not even have to trash your prior site in case you have one.
The usership Continues to grow, particularly considering Ecwid is now PCI DSS Level 1 certified. If you’re not sure what this is, it’s pretty much the gold standard for security in the ecommerce world. You can rest easy knowing you and your customers’ data is safe and secure.
Along with The overall merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The gap between that 20,000 along with also the 1 million is the simple fact you don’t need a WordPress site to implement Ecwid. So, the 20,000 only refers to WordPress users using the plugin.
What’s Ecwid, and how can this work?
Ecwid is a hosted Alternative for building an internet shop. Unlike competing products like Shopify, Bigcommerce and Volusion, which permit you to build a fresh website with e-commerce functionality, Ecwid is targeted more towards people who already have a site and just want to add an internet store to it.
Much like other E-commerce platforms, Ecwid allows you to set up’catalogs’ of products, and include photographs, pricing, weight etc. . each. You are able to define shipping rates, accept credit card payments and so on — all the crucial stuff that you’d expect to be able to do using an e-commerce solution.
However it differs Significantly from competing products like Shopify, Volusion, Squarespace and Bigcommerce in that it is not really designed to let you create a fully-featured, standalone e-commerce website; instead, it’s intended to allow you add an internet store to an existing online presence.
(That said, Ecwid have Recently added some new functionality, called’Starter Site’, that will allow you produce a one-page standalone offering. We’ll talk via this in more detail later on in the inspection.) Ecwid Tutorial
The Product works by providing you a widget that gets placed on other sites — hence the name Ecwid: it is short for’E-commerce Widget’. You receive a couple lines of HTML code (the widget) to add to an existing site or societal media profile, and your shop is displayed wherever you have inserted this code.
Ecwid makes Strides in the market by catering to companies which don’t need to begin a brand new website. The primary feature is that you can choose your old website and quickly incorporate the Ecwid system within a couple of minutes.
You can also Mirror the system on several different sites if you anticipate selling elsewhere on the web. Manage all these websites from one location rather than switching between multiple dashboards.
Another pleasant Attribute is the syncing between multiple devices. Sell on-the-go together with your smartphone. This means you could visit a tradeshow to make a few sales and all these sales are reflected on the back part of your website.
The system is Also made to integrate nicely with social networks, and that means that you can sell your things on Facebook if desired. 1 part of Ecwid that we particularly enjoy is the shipping aspect. With real-time transport integrations you constantly know what’s going on with your requests and where they are being sent to.
What other trendy Items are comprised with Ecwid?
It runs on a super quick frame
It comes with an address book for customers and customers
The machine has over 43 translations for sale around the world
You receive lots of promotional tools such as vouchers, discounts, and bulk pricing and more
Create your personalized email alerts
Utilize the automated tax alternative (automatic taxation charges at checkout, tax reporting and submitting )
Thanks Into Ecwid’s point-of-sale (POS) performance, you may use your Ecwid shop to sell not just online but in physical locations too — in stores, market stalls, at concerts and so on.
With Ecwid’s POS Performance, irrespective of whether or not a customer buys a product in shop, online, in their telephone or via Facebook, everything stays in sync – i.e., the merchant’s catalog, inventory and customer / transaction info.
There is a couple of ways that you can take advantage of this feature: the easiest is probably to use’Paypal Here.’ This involves downloading the Ecwid iOS app from the Apple’s App shop, linking it to the Paypal Here support, then taking payments using a mobile card reader (pictured above).
You have two choices when it comes to POS Hardware and Paypal This: you can buy a processor and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both may be arranged direct from Ecwid.
There is a few Things worth noting about the Paypal Here integration: it’s only available to retailers in america and UK. Second, it’s not yet available on Android devices. (On their website, Ecwid state it’ll be available shortly — but they have been saying that for quite some time now). Ecwid Tutorial
If you are based outside That the US / UK, or need to utilize another mobile device kind, the good thing is that Ecwid also works with the Vend, Clover, NCR Silver and Square POS systems. These all ease using a larger range of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers tablet stands etc.) and are usable in more nations.
Although you can avail Of the Paypal Here POS choice on most of paid-for plans, you’ll want to be to the most expensive’Unlimited’ plan if you would like to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning that they will display correctly across apparatus — desktop, tablet and cellular. In a age where smartphone internet surfing is eclipsing desktop browsing, this is vital.
Unlike many similar Goods, Ecwid provides a completely free plan.
Granted, it is a fairly Standard plan, where attributes such as discount vouchers and service aren’t available, and it only lets you sell up to ten products in two classes — but this may actually be sufficient for some customers, and using it’s a fantastic way to try out the system.
However, A vital point to note about the free plan is the fact that it is not great from an search engine optimization point of view — you have to be on a paid program to make certain your product pages speak to hunt engines correctly (more on SEO below).
Ecwid is forward of the Pack because its storefronts can be automatically translated into nearly 50 different languages — customers can see your store in their own language, without you having to worry about producing alternate versions of it. Ecwid provides this performance by detecting visitors’ language automatically according to their browser settings / IP address.
Competing products like Shopify And Bigcommerce are yet to supply this type of performance — that they force you to rely on third party apps, the creation of multiple stores or Google Translate to provide different language variations of your shop, which can be less than ideal. Therefore a definite win for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimisation (SEO) in Ecwid is a fairly straightforward affair. You are able to edit the title of your webpage and its meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to match your SEO objectives.
As far as I could tell But you can not manually change the URL of a product — you have to make do with the one which Ecwid creates for you. This isn’t ideal because key words in URLs are used by some search engines to categorise content through indexing.
But, The URLs which are automatically generated by Ecwid comprise the title you have given to your product – so in the event that you include some keywords in your product name (maybe not a bad idea anyhow ) your URL will include them too. This serves as something of a workaround, but I would prefer whole control over URLs. Ecwid Tutorial
One place where Ecwid doesn’t perform quite so Well on the SEO front involves AMP — accelerated cellular pages. As its name suggests, AMP pages load faster on mobile devices. This encourages people to remain longer on your webpage, thus increasing’live time’ –something that’s considered by many search engine optimization experts believe to be rewarded with Google with preferential treatment in search results. Additionally, Google occasionally highlights AMP pages in carousels in search results, giving AMP content an extra little boost.
Regrettably However — and unlike most rival products like Bigcommerce or Shopify, you can’t create AMP versions of your products using Ecwid.
Importing and exporting data
Like most competing Goods Ecwid permits you to import and export your data in CSV format.
The Export option permits you to export product information, orders and customers (again, in CSV format) and ensures that if you feel the need to migrate your shop to another e-commerce platform, you should not have some major problems doing so.
Utilizing Ecwid with other platforms
Ecwid and Twitter
WordPress doesn’t Provided any e-commerce performance from the box, so anyone wishing to market on the stage will need a third-party solution like Ecwid. There’s an Ecwid plugin available, so adding an Ecwid store to your WordPress site is very straightforward — you can get up and running with a few clicks.
You just sign up for an Ecwid account and install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly excellent e-commerce attributes, but the number of payment gateway options is quite limited — you need to use Stripe or Paypal. (And with Stripe only works if you’re selling goods from certain countries). The other main issue with the built-in Squarespace marketing tools is they don’t facilitate dropshipping, and complete export of merchandise is not currently possible.
Integrating Ecwid with Squarespace allows you to bypass these constraints, and adding it to a Squarespace website is very simple: it is a simple matter of including a code block into a page and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping option for Wix users, therefore again Ecwid can provide a fantastic workaround. A dedicated app is offered by Ecwid to allow you incorporate the item onto a Wix store easily.
Apps and plugins
Ecwid provides a pretty Limited number integrations with other apps that are well-known. Integrations do exist with services Mailchimp, Xero and Freshbooks; but to be honest the assortment of integrations may be more extensive — competing goods such as Shopify offer a much broader range of apps. Notable omissions in the Ecwid store include Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
The Image is better in regards to CMS plugins: these are available for WordPress, Wix and Joomla, allowing for you to set up Ecwid on one of these platforms quite easily. Ecwid Tutorial
Interface and ease of use
Ecwid’s Interface is rather user friendly. Like most similar online shop builders, you get a vertical menu on the left which lets you access key functionality, and the place on the right can be used to edit or display associated products, site reports and content.
Much like any e-commerce tool, you’ll need to Spend a reasonable amount of time getting your head around creating catalogues and product variations, setting up transport prices etc…but there is nothing here that should represent too a lot of a learning curve.
Matters are helped by an ‘onboarding checklist’ that’s supplied to you when you log in for the very first time.
If You’re stuck nonetheless, you could always get in touch with Ecwid’s support team — more on this later — or, if you are on a’Business’ or’Unlimited’, you are able to make the most of this included customization support (you get 2 hours and 12 hours customization time from Ecwidon these plans).
Ecwid and GDPR
I am not a Lawyer, so please note that the below observations should not be interpreted as legal advice, but I’m going to do my very best to spell out a number of the major GDPR issues facing Ecwid users below.
With the introduction of The EU’s new GDPR legislation, there are several legal measures that website owners now need to take to ensure they are adequately protecting EU clients’ and visitors’ privacy. There are serious financial penalties for not doing this (to the point where it is typically a good idea to consult an attorney about what to do); and even when your business isn’t located in the EU, then you still need to obey the regulations where any site visits in the EU are worried.
Based on my Understanding of the crucial GDPR principles, the principal priorities for prospective Ecwid store owners are to:
· Provide adequate privacy and cookie cutter notices
· Process and store information safely
· Get explicit consent from those signing up to mailing lists it is okay to send them e-newsletters
· Provide a means to opt in or revoke permission to use of non-essential biscuits onto a website (and to log that approval ).
There doesn’t Appear to be Anything that stops you meeting the first three requirements readily enough with Ecwid, though you will need to spend time and possibly money creating adequate notices and crafting data capture forms so that they are GDPR compliant.
Where things get Complex with Ecwid is your fourth requirement — cookie approval. To ensure GDPR compliance, You Have to display a cookie banner to your customers which
· Allows them to select which cookies they want to conduct BEFORE those biscuits are run (i.e., to give’prior permission’)
· Logs their approval to conduct cookies Ecwid Tutorial
· Enables them to revoke approval at a later point
So for example, if you Utilize a Facebook Advertising cookie in combination with your Ecwid shop, you’ll be breaking up GDPR laws unless you’ve got a banner set up which does all of the above.
Nowout of the box at Least there is not a means to take care of the cookie approval issue with Ecwid. Nor is there an adequate program available from the Ecwid app shop (the only option on front I can locate, the’EU cookie banner’, doesn’t seem to supply the essential performance — despite costing $1.99 a month to utilize ).
It Appears to me that the only option available to Ecwid consumers would be to use a professional product such as CookiePro, which does provide all the essential performance to make cookie consent fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does require quite a great deal of configuration and you’ll need to put quite a lot of time aside to set it up.
Installation and Layout
I really like The fact that you can run a web site without paying anything. This makes the installation process that much simpler, since you simply have to punch in your email and create a password to proceed straight to the backend interface.
The system has Wizards for every platform you want to place your shop on. If you’ve got a WordPress site, just walk through three steps to get up and running. You could even click on choices like Facebook and Joomla, depending on where you would like to sell.
The backend Design is flawless, since it walks you through every website creation and integration step with a few nice photos and text. As soon as you obtain your store implemented on a website or social page it looks fairly sleek.
The design Depends somewhat on the theme you have on your website, but as you can see below, it displays photos well and looks clean and easy to navigate. I particularly enjoy the Shopping Bag area, which is outstanding and easy to find for clients when they want to market.
Although many Websites will be mobile friendly, it;s nice knowing that Ecwid includes a native shopping application for both iOS and Android. Merchants now get a native shopping program for iOS and Android.
This means you Can mange your shop and market on the move, while also providing your clients an opportunity to get products from the mobile interface.
The final Design thing which makes sense to mention is the vocabulary tool. Since running an internet store generally requires you to attain out to people from throughout the planet, you’re bound to stumble upon some clients who’d like to read product webpages and other content in their native language. Ecwid supports 45 languages, so when a user would like to translate from English into Spanish, that is not a problem in any respect.
The Ecwid Program Market
Possessing the Chance to install applications is a sure fire way to scaling up your ecommerce site in a reasonable manner. Ecwid has a location called the Ecwid App Market. It offers 65 software, helping retailers extend their store performance readily. Ecwid Tutorial
Some of the apps Can give you a hand with rating and reviews, rewards programs, automated ad tools, analytics, custom layout themes and more.
SEO and Marketing
Ecwid is a Third party remedy to your present site, so you would typically have to implement additional SEO and advertising tools to truly get the word out. That said, Ecwid supplies quality SEO qualities to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, so all Ecwid shops are indexed by Google without any excess work. It gets better with WordPress websites, as you acquire access to additional SEO plugins as well as also the default search engine performance around the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as straightforward as they come, since it doesn’t seem to include any of the unnecessary bells and whistles you might find on other ecommerce platforms.
Each measure is Concise and clear, so that you may just go in there and sort in a product name, price and picture then save the merchandise for afterwards. Of course you can always open the Powerful Options, however they different these for when you are all set to get started ramping up your own store.
As an example of the stock Rich management toolset, you obtain access to things like out of stock product monitoring, mobile device stock management, barcode scanning and much more.
Ecwid offers A Chat With Earnings attribute which is one of my favorite ways to talk with companies. Simply send them a question and you can work on something else until they respond.
The company also Provides a powerful support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include phone support, online chat service and email support, maintaining the response time short and encourage quality .
In my mind, the Platform has all you could want concerning support.
Payments and Security
It’s not necessarily Simple to find an ecommerce platform that does not charge fees, but that is just what you get with Ecwid. They never charge any sort of trade fee with any of those plans they provide, making it desirable for any shop that is hoping to keep down costs and to improve margins.
Remember that Ecwid is not a payment processor, so you’ve got to setup something like PayPal or Stripe to process all the trades that come through your website. It’s pretty easy to employ these systems, because Ecwid integrates with over 40 global payment options. However, each of these processors have their own trade fees so you have to get ready for these.
It is quite Clear that Ecwid takes security seriously, because the company is a PCI DSS Level 1 accredited service provider. The company also states that each transaction that includes sensitive information is transferred via a secure HTTPS channel. Ecwid Tutorial
Imagine if you Would love to collect both online and offline payments? Perhaps you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your performance into both an online and offline system.
Benefits and disadvantages of using Ecwid
· Ecwid represents a very easy way to add e-commerce to some existing website.
· Point-of-sale performance can be obtained, and there are quite a few ways to implement it.
· The item is cheap by comparison to other alternatives.
· It supports multi-language variations of your shop.
· The store layouts are responsive.
· Plugins / programs are available for major platforms (such as WordPress, Drupal and Wix).
· It permits users of site building products which don’t facilitate dropshipping to begin doing so (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter site’ option is a fantastic stopgap measure for merchants who want a shop fast, but have yet to develop a complete site to bring the Ecwid widget to.
· The free Ecwid plan isn’t time-limited, includes service, and is rather generous concerning features.
· The Paypal This POS system is Limited to the US and UK.
· The Paypal This POS process is limited to iOS users.
· Phone support is only available on the more expensive plans.
· There’s a limited number of programs / integrations offered from the Ecwid Program shop.
· You can not alter product URLs, which can be slightly annoying in the SEO point of view.
· You can not create AMP variations of merchandise pages using Ecwid.
· Creating Ecwid GDPR-compliant (with regard to obtaining cookie approval ) sounds hard.
· The free version will not let you get any of the SEO tools.
Ecwid comes With four strategies, among which is completely free. They promote the free plan like crazy, and mention that a number of other platforms drag you into a free trial, where you may eventually have to pay.
That is where Ecwid stands outside, and you’ll be able to see that the other payment programs are fairly reasonably priced.
The Free program Allows you to sell 10 products, whereas the Venture plan ups that count to 100 goods and you get items like an iPhone direction app. The Business program goes up to 2500 products for a wonderful price and you get live chat service. Priority support comes alongside the Unlimited plan and you can also sell an unlimited amount of merchandise.
Ecwid is one of The cheapest solutions available on the market. You may see that it is actually more affordable than many of the other platforms we’ve reviewed in the past, so if you’re searching for value, this could be the right plugin for you.
In short, I’m Beginning to think that Ecwid is one of the best ways to market online, provided that you employ the best methods to improve your sales online as well. Ecwid is a sleek system, with superb easy implementation steps, which makes it ideal for your small business crowd. Ecwid Tutorial