Intro Ecwid Updates
Have you ever Wondered if you are using the ideal ecommerce platform for selling online? Do you occasionally stumble upon a new service that’s more practical and more economical than what you’re using today? Starting a small business is all about keeping your prices low, and finding an ecommerce platform to help you with that is half the battle. Unfortunately, when you operate a small business website it often becomes tricky when you want to attract on a brand new ecommerce platform or even just modify your site whatsoever. Read our Ecwid review to discover more about this solution. Ecwid Updates
Many options Intentionally make a closed system, which can be tedious to maneuver away from once you begin. But with a platform called Ecwid, you do not need to worry about this. In fact, the entire aim of the company, which started in 2009, would be to quickly and quickly create an internet store system in your existing websites.
You don’t have To make a whole new site. Just implement Ecwid on any platform, CMS or social network (in five minutes) and you are all set.
This increased my Attention, because I know the struggles that come along with attempting to migrate websites, especially in regards to ecommerce. So, I needed to gather an in-depth review of this Ecwid system to find out whether it is worth the time.
How Many People Use Ecwid?
It is quite Remarkable what Ecwid has achieved since 2009, with over 1 million merchants getting signed up. What’s even more cool is that the Ecwid merchants span over 175 different countries, demonstrating that this is not only a platform for most people in the united states or Europe. Even companies in developing countries have a chance to find an online store going, and you do not even have to squander your prior website if you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 certified. If you are not sure what that is, it’s pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your clients’ information is safe and protected.
Along with The total merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The difference between that 20,000 along with also the 1 million is the fact you don’t need a WordPress site to implement Ecwid. So, the 20,000 simply identifies WordPress users using the plugin.
What is Ecwid, and how does it function?
Ecwid is a hosted Solution for building an internet shop. Unlike competing products such as Shopify, Bigcommerce and Volusion, which allow you to construct a new website with e-commerce performance, Ecwid is targeted more towards people who already have a site and just want to add an internet store for this.
Much like other E-commerce programs, Ecwid lets you set up’catalogs’ of all products, and include photographs, pricing, weight etc. for each. You can specify shipping rates, accept credit card payments and so on — all the crucial things that you would expect to be able to perform with an e-commerce solution.
However it differs Significantly from competing products such as Shopify, Volusion, Squarespace and Bigcommerce in that it isn’t actually designed to allow you to produce a fully-featured, standalone e-commerce site; rather, it is intended to enable you add an internet store to an present online existence.
(That said, Ecwid have Recently added some new functionality, called’Starter Site’, which will allow you produce a one-page standalone offering. We are going to chat through this in more depth later on in the inspection.) Ecwid Updates
The Product operates by giving you a widget that gets put on other websites — hence the title Ecwid: it’s short for’E-commerce Widget’. You get a few lines of HTML code (the widget) to add into an existing site or societal media profile, and your shop is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to companies which don’t need to start a brand new site. The main attribute is that you can take your old website and quickly integrate the Ecwid system within a couple of minutes.
You can also Mirror the machine onto various other websites if you plan on selling elsewhere on the web. Manage all of these websites from one location instead of switching between multiple dashboards.
Another nice Feature is the syncing between multiple devices. Sell on-the-go together with your smartphone. This means that you can visit a tradeshow to make a few sales and all these earnings are represented on the back part of your website.
The system is Also designed to integrate nicely with social networks, and that means that you can sell your items on Facebook if desired. 1 part of Ecwid that we particularly enjoy is the delivery facet. With real time transport integrations you always know what’s happening with your requests and at which they’re being shipped to.
What other cool Items are comprised with Ecwid?
It runs on a super quick framework
It comes with an address book to get customers and customers
The system has over 43 translations for selling round the planet
You get a Lot of promotional tools such as coupons, discounts, and bulk pricing and more
Create your personalized email notifications
Use the automated tax solution (automatic taxation charges at checkout, tax reporting and filing)
Thanks Into Ecwid’s point-of-sale (POS) performance, you can use your Ecwid shop to sell not just online but in bodily locations too — in stores, market stalls, at concerts and so forth.
Together with Ecwid’s POS Performance, irrespective of whether or not a customer purchases a product in store, online, on their phone or via Facebook, everything remains in sync – i.e., the retailer’s catalog, inventory and customer / transaction information.
There’s a couple of ways that you can take advantage of this attribute: the easiest is probably to use’Paypal Here.’ This involves downloading the Ecwid iOS app from the Apple’s App store, linking it to the Paypal Here service, and then taking payments utilizing a mobile card reader (pictured above).
You’ve got two options when it comes to POS Hardware and Paypal This: you can buy a processor and swipe reader (for $24.99) or a chip and tap reader (for $79.99). Both may be arranged direct from Ecwid.
There is a couple of Things worth noting the Paypal Here integration: first, it’s only available to merchants in america and UK. Secondly, it’s not yet available on Android devices. (On their site, Ecwid state it’ll be available shortly — but they have been saying that for quite a while now). Ecwid Updates
If you’re based outside That the US / UK, or want to work with another mobile device kind, the good thing is that Ecwid also functions together with the Vend, Clover, NCR Silver and Square POS systems. These all facilitate utilizing a larger selection of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers pill racks etc.) and are usable in more countries.
Although you can avail Of this Paypal Here POS choice on most of paid-for plans, you will want to be to the priciest’Unlimited’ program if you want to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning they will display correctly across apparatus — desktopcomputer, tablet computers and cellular. In an era where smartphone web surfing is eclipsing desktop surfing, this is important.
Unlike many similar Products, Ecwid provides a totally free plan.
Granted, it’s a pretty Standard plan, where attributes such as discount coupons and support are not accessible, and it only allows you to sell up to ten products in 2 classes — but this may really be adequate for some users, and using it is a fantastic way to try the system out.
However, A key point to note about the free program is that it is not great from an SEO standpoint — you need to be on a paid plan to make certain that your product pages speak to search engines accurately (more on SEO under ).
Ecwid is ahead of the Pack because its storefronts can be mechanically translated into nearly 50 distinct languages — clients can view your store in their own language, without you needing to worry about producing alternate versions of it. Ecwid provides this functionality by discovering visitors’ language automatically based on their browser preferences / IP address.
Competing products such as Shopify And Bigcommerce are yet to provide this type of functionality — that they force you to rely on third party programs, the production of numerous shops or Google Translate to supply different language variations of your shop, which is less than ideal. Therefore a definite win for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimisation (SEO) in Ecwid is a pretty straightforward affair. You can edit the title of your page and its meta description; the applicable fields are pre-populated for you automatically, however you can tweak them to suit your SEO objectives.
So Far as I could tell But you can’t manually change the URL of a product — you need to make do with the one which Ecwid generates for you. This is not ideal because keywords in URLs are used by some search engines to categorise content during indexing.
However, The URLs which are automatically generated by Ecwid comprise the title you have given to your product – so in the event that you include some keywords in your product title (not a bad idea anyway) your URL will include them also. This functions as a tool of a workaround, but I would prefer full control over URLs. Ecwid Updates
1 area where Ecwid doesn’t perform quite so Well on the search engine optimization front involves AMP — accelerated mobile pages. As the name suggests, AMP pages load faster on mobile devices. This encourages people to remain longer on your webpage, thus increasing’live time’ –something which is considered by many SEO experts consider to be rewarded by Google with preferential treatment in search results. Additionally, Google sometimes highlights AMP webpages in carousels in search results, giving AMP content an extra little boost.
Unfortunately However — and unlike rival products such as Bigcommerce or even Shopify, you can not create AMP versions of your goods using Ecwid.
Importing and exporting information
Like many competing Products Ecwid allows you to import and export your data in CSV format.
The Export option allows you to export merchandise information, orders and clients (again, in CSV format) and means that if you ever feel the need to migrate your store to a different e-commerce platform, you should not have some significant difficulties doing so.
Using Ecwid with other programs
Ecwid and Twitter
WordPress does not Supplied any e-commerce performance from this box, so anyone wishing to market on the platform will need a third-party alternative like Ecwid. There’s an Ecwid plugin available, so adding an Ecwid shop to your WordPress site is very straightforward — you can get up and running with a few clicks.
You just sign up for an Ecwid account and install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly excellent e-commerce features, but the amount of payment gateway options is quite limited — you have to utilize Stripe or Paypal. (And using Stripe only functions if you’re selling goods from certain countries). The other main issue with the built-in Squarespace marketing tools is they don’t facilitate dropshipping, and complete export of merchandise isn’t currently possible.
Integrating Ecwid with Squarespace allows you to bypass these limitations, and adding it to some Squarespace site is quite simple: it is a simple matter of including a code block to a page and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping choice for Wix users, so again Ecwid can provide a fantastic workaround. A committed app is offered by Ecwid to enable you integrate the product on a Wix shop easily.
Apps and plugins
Ecwid provides a pretty Restricted number integrations with other apps that are well-known. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be honest the assortment of integrations may be extensive — competing goods such as Shopify provide a much wider assortment of apps. Notable omissions in the Ecwid store comprise Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming soon).
The Image is better in regards to CMS plugins: All these are offered for WordPress, Wix and Joomla, allowing to you set up Ecwid on these platforms quite easily. Ecwid Updates
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like most similar online store builders, you receive a vertical menu on the left which allows you to access key performance, and the place on the right is used to edit or display associated products, site content and reports.
Much like any e-commerce tool, you will have to Spend a reasonable amount of time getting your head around producing catalogues and product variants, setting up shipping prices etc…but there isn’t anything here that should represent also much of a learning curve.
Matters are aided by an ‘onboarding checklist’ that’s provided to you when you log in for the first time.
If You’re stuck however, you can always get in contact with Ecwid’s support staff — more on that later — or, even if you’re on a’Business’ or’Unlimited’, you can take advantage of this included customization support (you get 2 hours and 12 hours personalization time from Ecwidon these programs ).
Ecwid and GDPR
I am not a Attorney, so please note that the below observations should not be interpreted as legal information, but I’m going to do my best to spell out a number of the key GDPR issues facing Ecwid consumers under.
With the introduction of The EU’s new GDPR laws, there are many legal steps that website owners now need to take to ensure they are adequately protecting EU clients’ and visitors’ privacy. There are severe financial penalties for not doing so (to the point where it is usually a good idea to consult an attorney about what to do); and even when your company is not located in the EU, then you still need to obey the regulations where any site visits from the EU are worried.
Based on my Understanding of the crucial GDPR principles, the principal priorities for potential Ecwid store owners would be to:
· Provide sufficient privacy and cookie notices
· Process and store data securely
· Get explicit consent from people registering to mailing lists it is fine to send them e-newsletters
· Provide a way to opt in or revoke permission to use of non-essential biscuits on a website (and to log that consent).
There doesn’t Appear to be Whatever stops you meeting the first three requirements easily enough with Ecwid, though you will need to devote time and potentially money creating adequate notices and crafting information capture forms so that they are GDPR compliant.
Where things get Complex with Ecwid is your fourth requirement — cookie cutter approval. To Guarantee GDPR compliance, you need to display a cookie cutter banner to your visitors which
· Allows them to choose which cookies they want to run BEFORE those biscuits are run (i.e., to give’prior consent’)
· Logs their approval to run cookies Ecwid Updates
· Allows them to revoke consent at a later point
So for Instance, If you Utilize a Facebook Advertising cookie in combination with your Ecwid store, you will be breaking up GDPR laws unless you have a banner in place which does all of the above.
Now, out of the box at Least there is not a means to take care of the cookie approval issue with Ecwid. Nor is there a decent app accessible from the Ecwid app shop (the only alternative on this front I can find, the’EU cookie banner’, doesn’t appear to supply the necessary performance — despite costing $1.99 per month to utilize ).
It Appears to me that the only alternative available to Ecwid consumers is to use a professional product like CookiePro, which does provide all the necessary functionality to generate cookie consent fully GDPR compliant. Despite being a strong product nonetheless, Cookiepro does require quite a lot of configuration and you will want to put quite a great deal of time apart to set it up.
Installation and Design
I Truly enjoy The fact that you can run a website without paying for anything. This makes the setup process that much simpler, since you just need to punch in your email and make a password to proceed right to the backend port.
The machine has Wizards for every platform that you want to place your store on. In case you’ve got a WordPress site, simply walk through three steps to get up and running. You could also click on options like Facebook and Joomla, depending on where you want to sell.
The backend Design is perfect, since it walks you through each website creation and integration measure with some nice text and photos. Once you obtain your store implemented on a site or societal page it appears fairly slick.
The layout Depends upon the theme you’ve got on your website, but as you can see below, it shows photos well and appears clean and easy to navigate. I particularly enjoy the Shopping Bag place, which can be prominent and easy to locate for clients when they wish to market.
Though many Sites will be cellular friendly, it;s fine knowing that Ecwid includes a native shopping application for both iOS and Android. Merchants now receive a native shopping program for iOS and Android.
This means you Can mange your store and market on the go, while also giving your customers an opportunity to get products from the cell interface.
The closing Design thing which makes sense to mention is your vocabulary tool. Since conducting an internet store generally requires one to attain out to people from throughout the planet, you are bound to stumble upon a few clients who’d like to read product pages and other content in their native tongue. Ecwid supports 45 languages, so when a user would like to translate from English to Spanish, that is not a problem in any respect.
The Ecwid App Market
Having the Opportunity to install applications is a sure fire way to scaling up your ecommerce site in a reasonable manner. Ecwid has a location known as the Ecwid App Market. It offers 65 software, helping retailers extend their store functionality readily. Ecwid Updates
Some of the apps Can give you a hand with reviews and rating, rewards programs, automatic ad tools, analytics, custom layout themes and much more.
SEO and Marketing
Ecwid is a Third party remedy to your present website, so you’d normally need to employ additional SEO and marketing tools to truly get the word out. Nevertheless, Ecwid supplies quality SEO qualities to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, therefore all Ecwid stores are indexed by Google with no excess effort. It gets better with WordPress websites, since you gain access to additional search engine optimization plugins and the default search engine functionality around the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as simple as they come, since it doesn’t seem to incorporate any of the unnecessary bells and whistles you may find on other e commerce platforms.
Each measure is Clear and concise, so you may just go in there and type in a product name, price and image then save the product for afterwards. Of course you can always open the Powerful Options, but they different these for when you are all set to start ramping up your store.
As an example of the inventory Rich management toolset, you gain access to things like from stock product monitoring, mobile device stock management, barcode scanning and much more.
Ecwid offers A Chat With Earnings feature which is one of my favourite ways to talk to companies. Only send them a question and you can work on something else until they respond.
The company also Provides a powerful support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include phone support, online chat support and email support, keeping the response time brief and encourage quality .
In my eyes, the Platform has all you could want concerning support.
Payments and Security
It is not necessarily Simple to locate an ecommerce platform which doesn’t charge fees, but that’s exactly what you get with Ecwid. They never charge any kind of transaction fee with any of the plans they offer, which makes it desirable for any store that is trying to keep costs down and to improve margins.
Remember that Ecwid isn’t a payment processor, which means you have to setup something such as PayPal or Stripe to process all of the transactions that come through your site. It’s pretty easy to implement one of these systems, because Ecwid incorporates with over 40 international payment choices. However, each of these processors have their own trade fees so that you have to get ready for these.
It’s rather Evident that Ecwid takes safety seriously, since the provider is a PCI DSS Grade 1 certified service provider. The business also claims that each trade that includes sensitive data is transferred through a secure HTTPS channel. Ecwid Updates
Imagine if you Would like to accumulate both offline and online payments? Perhaps you’d like a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your performance into both an offline and online system.
Benefits and disadvantages of utilizing Ecwid
· Ecwid signifies a really easy way to add e-commerce to some present website.
· Point-of-sale performance is available, and there are quite a few strategies to implement it.
· The item is cheap by comparison to other solutions.
· It supports multi-language versions of your shop.
· The store designs are responsive.
· Plugins / apps are available for major platforms (such as WordPress, Drupal and Wix).
· It permits users of website building products which don’t facilitate dropshipping to begin doing so (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a good stopgap measure for merchants who need a store quickly, but have yet to develop a complete website to add the Ecwid widget to.
· The free Ecwid program isn’t time-limited, includes service, and is fairly generous in terms of features.
· The Paypal This POS system is limited to the US and UK.
· The Paypal This POS process is limited to iOS users.
· Telephone support is only available on the more expensive programs.
· There’s a restricted number of apps / integrations available in the Ecwid App store.
· You can not alter merchandise URLs, which is slightly annoying from an SEO perspective.
· You can’t create AMP versions of product pages utilizing Ecwid.
· Creating Ecwid GDPR-compliant (with respect to obtaining cookie consent) sounds hard.
· The free version will not let you get any of the SEO tools.
Ecwid comes With four plans, one of which is completely free. They promote the free program like crazy, and mention that many other platforms drag you into a free trial, even where you will finally have to pay.
That is where Ecwid stands outside, and you’ll be able to see that the other payment plans are rather affordable.
The Free program Allows you to sell 10 products, whereas the Venture plan ups that depend to 100 goods and you get items like an iPhone direction app. The company program goes up to 2500 merchandise for a wonderful price and you also get live chat support. Priority support comes along with the Unlimited plan and you can also sell an unlimited number of products.
Ecwid is one of The most economical solutions available on the market. You can see that it is actually more affordable than a lot of the other platforms we’ve reviewed in the past, so if you’re looking for value, this could be the right plugin for you.
In short, I’m Beginning to believe that Ecwid is among the greatest ways to sell online, as long as you implement the best ways to enhance your earnings online as well. Ecwid is a slick system, with superb simple implementation measures, making it perfect for the small business audience. Ecwid Updates