Intro Ecwid Upgrade
Have you ever Wondered if you’re using the right ecommerce platform for sale online? Do you occasionally stumble upon a new service that’s more functional and more economical than what you’re using today? Starting a small business is all about keeping your prices low, and locating an ecommerce platform that will help you with half the battle. Unfortunately, when you run a small company site it frequently becomes tricky when you want to bring on a brand new ecommerce platform or even just modify your website whatsoever. Read our Ecwid review to discover more about this solution. Ecwid Upgrade
Many solutions Purposefully make a closed system, which can be tedious to maneuver away from once you begin. But with a platform named Ecwid, you no longer need to be concerned about it. In fact, the entire aim of the company, which began in 2009, would be to quickly and inexpensively make an online store system on your present websites.
You don’t have To make a completely different website. Just apply Ecwid on any platform, CMS or social networking (in five minutes) and you’re all set.
This raised my Attention, because I know the struggles that come along with attempting to migrate websites, especially in regards to ecommerce. So, I needed to gather an in-depth review of the Ecwid system to see if it’s worth the time.
How Many Men and Women Use Ecwid?
It is quite Remarkable what Ecwid has achieved since 2009, with over 1 million retailers getting signed up. What is even more cool is that the Ecwid merchants span over 175 distinct countries, showing that this isn’t just a platform for most people in the united states or Europe. Even companies in developing countries have a chance to get an internet store going, and you do not have to trash your previous website in case you have one.
The usership Continues to grow, particularly considering Ecwid is now PCI DSS Level 1 accredited. If you’re not certain what this is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing that you and your customers’ data is safe and protected.
In addition to The overall merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The difference between that 20,000 and also the 1 million is the simple fact you don’t require a WordPress site to implement Ecwid. So, the 20,000 only refers to WordPress users with the plugin.
What is Ecwid, and how can it function?
Ecwid is a hosted Alternative for building an internet store. Unlike competing products such as Shopify, Bigcommerce and Volusion, which permit you to construct a new site with e-commerce performance, Ecwid is geared more towards people who already have a site and just wish to add an online store for this.
Much like other E-commerce platforms, Ecwid lets you set up’catalogs’ of products, and add photos, pricing, weight etc. . each. You are able to define shipping prices, accept credit card payments and so on — all the key stuff that you would expect to be able to do with an e-commerce alternative.
However it differs Significantly from competing products such as Shopify, Volusion, Squarespace and Bigcommerce in that it is not really designed to let you produce a fully-featured, standalone e-commerce website; instead, it is designed to enable you add an online store to an existing online presence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Website’, which will let you produce a one-page standalone offering. We are going to talk via this in more depth later on in the review.) Ecwid Upgrade
The Product operates by giving you a widget that gets put on other websites — hence the title Ecwid: it is short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add to an existing website or social networking profile, and your store is displayed wherever you’ve added this code.
Ecwid makes Strides in the market by catering to businesses which don’t want to start a brand new site. The primary attribute is that you can choose your old website and immediately integrate the Ecwid system inside a couple of minutes.
You can also Mirror the machine on several different sites if you anticipate selling elsewhere online. Manage all these sites from one place rather than switching between multiple dashboards.
Another nice Feature is the syncing between multiple devices. Sell on-the-go with your smartphone. This means that you can visit a tradeshow to make a number of sales and each one these earnings are represented on the backend of your site.
The system is Also designed to integrate nicely with social networks, and that means you can sell your items on Facebook if desired. One part of Ecwid we especially enjoy is the shipping facet. With real-time transport integrations you always know what is going on with your requests and where they’re being shipped to.
What other cool Things are comprised with Ecwid?
It runs on a super fast framework
It comes with an address book for customers and clients
The machine has over 43 translations for sale around the world
You receive a Lot of promotional instruments like coupons, discounts, and bulk pricing and more
Produce your own customized email alerts
Utilize the automatic tax solution (automatic taxation charges at checkout, tax reporting and submitting )
Thanks Into Ecwid’s point-of-sale (POS) performance, you can use your Ecwid shop to sell not just online but in physical locations too — in shops, market stalls, in theatres and so forth.
With Ecwid’s POS Performance, regardless of if a customer purchases a product in shop, online, on their telephone or via Facebook, everything remains in sync – i.e., the retailer’s catalog, inventory and client / trade info.
There’s a few ways you can use this feature: the easiest is probably to use’Paypal Here.’ This involves downloading the Ecwid iOS app from the Apple’s App store, linking it to the Paypal Here service, then taking payments utilizing a mobile card reader (pictured above).
You’ve got two choices when it comes to POS Hardware and Paypal Here: you can buy a chip and swipe reader (for $24.99) or a chip and tap reader (for $79.99). Both may be ordered straight from Ecwid.
There’s a couple of Things worth noting the Paypal Here integration: first, it’s only available to retailers in the US and UK. Secondly, it’s not yet available on Android devices. (On their website, Ecwid say it will be available shortly — but they’ve been saying that for quite a while now). Ecwid Upgrade
If you are based outside The US / UK, or need to utilize another mobile device kind, the good thing is that Ecwid also works with all the Vend, Clover, NCR Silver and Square POS systems. These all ease utilizing a wider range of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers pill stands etc.) and are usable in more countries.
Although you could avail Of this Paypal Here POS option on all paid-for plans, you will want to be to the priciest’Unlimited’ program if you would like to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning they will display properly across apparatus — desktop, tablet computers and mobile. In a age where smartphone web surfing is eclipsing desktop surfing, this is important.
Unlike many similar Goods, Ecwid provides a completely free plan.
Granted, it is a pretty Standard plan, where attributes such as discount vouchers and support aren’t accessible, and it merely lets you sell up to ten products in 2 classes — but this may actually be adequate for some users, and using it’s a fantastic way to try the system out.
But, A key point to note about the free plan is that it isn’t good from an search engine optimization point of view — you need to be on a paid program to ensure your product pages speak to hunt engines correctly (more on SEO below).
Ecwid is ahead of the Pack because its storefronts could be automatically translated into nearly 50 distinct languages — clients can view your shop in their own language, without you needing to worry about creating alternate versions of this. Ecwid provides this performance by detecting visitors’ language automatically based on their browser preferences / IP address.
Competing products like Shopify And Bigcommerce are yet to provide this sort of functionality — they force you to rely on third party apps, the production of multiple stores or Google Translate to provide different language variations of your shop, which can be less than perfect. So a definite triumph for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimisation (search engine optimization ) in Ecwid is a fairly straightforward affair. You can edit the name of your webpage and its meta description; the relevant fields are pre-populated for you automatically, however you can tweak them to suit your search engine optimization objectives.
So Far as I can tell However, you can not manually change the URL of a product — you need to make do with the one which Ecwid generates for you. This is not ideal because keywords in URLs are used by some search engines to categorise content through indexing.
But, The URLs which are automatically generated by Ecwid include the name you’ve given to your own product – so if you include some keywords on your product title (maybe not a bad idea anyhow ) that your URL will comprise them too. This functions as something of a workaround, but I’d prefer full control over URLs. Ecwid Upgrade
One area where Ecwid doesn’t perform so Well on the search engine optimization front entails AMP — accelerated mobile pages. As the name implies, AMP pages load faster on mobile devices. This motivates people to stay longer on your page, thus increasing’dwell time’ –something which is believed by many SEO experts believe to be rewarded by Google with preferential treatment in search results. Furthermore, Google sometimes highlights AMP webpages in carousels in search results, giving AMP articles an extra little boost.
Regrettably However — and unlike rival products like Bigcommerce or Shopify, you can’t create AMP variations of your products using Ecwid.
Importing and exporting data
Like most competing Goods Ecwid permits you to import and export your data in CSV format.
The Export option allows you to export product data, orders and clients (again, in CSV format) and means that if you ever feel the need to migrate your shop to another e-commerce platform, then you shouldn’t have any significant problems doing so.
Utilizing Ecwid with other programs
Ecwid and Twitter
WordPress does not Supplied any e-commerce functionality from the box, so anybody wishing to sell on the platform will need a third-party alternative like Ecwid. There’s an Ecwid plugin available, so adding an Ecwid shop to your WordPress site is quite simple — you can get up and running with a few clicks.
You just sign up to get an Ecwid accounts and then install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly excellent e-commerce features, but the amount of payment gateway options is quite limited — you need to utilize Stripe or Paypal. (And using Stripe only works if you’re selling goods from certain countries). The other principal issue with the built-in Squarespace selling tools is that they don’t facilitate dropshipping, and full export of products isn’t currently possible.
Integrating Ecwid with Squarespace permits you to bypass these limitations, and adding it to some Squarespace website is very simple: it’s a simple matter of adding a code block into a page and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping choice for Wix users, therefore again Ecwid can offer a fantastic workaround. A committed app is offered by Ecwid to enable you integrate the product on a Wix store easily.
Apps and plugins
Ecwid provides a fairly Restricted number integrations with other apps that are well-known. Integrations do exist with services Mailchimp, Xero and Freshbooks; but to be honest the assortment of integrations may be extensive — competing goods like Shopify provide a much broader range of programs. Notable omissions in the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming soon).
The Image is better in regards to CMS plugins: All these are available for WordPress, Wix and Joomla, allowing to you set up Ecwid on one of these platforms very easily. Ecwid Upgrade
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like most similar online store builders, you get a vertical menu on the left which allows you to access key functionality, and the area on the right is used to display or edit related products, website content and reports.
As with any e-commerce tool, you will have to Spend a reasonable amount of time getting your head around producing catalogues and product variants, setting up transport rates etc…but there isn’t anything here that should represent also much of a learning curve.
Things are aided by an ‘onboarding checklist’ that is supplied to you when you log in for the first time.
If You are stuck however, you can always get in contact with Ecwid’s support staff — more on that later — or, even if you’re on a’Business’ or’Unlimited’, you are able to take advantage of the included customization support (you get 2 hours and 12 hours personalization time from Ecwidon these plans).
Ecwid and GDPR
I am not a Attorney, so please be aware that the below observations shouldn’t be interpreted as legal advice, but I am planning to do my best to spell out some of the major GDPR issues facing Ecwid users below.
With the introduction of That the EU’s new GDPR legislation, there are several legal measures that website owners now need to take to ensure they are adequately protecting EU customers’ and visitors’ privacy. There are serious financial penalties for doing this (to the point where it is typically a good idea to speak with a lawyer about what to do); and even when your company is not located in the EU, then you still need to obey the regulations where any website visits in the EU are concerned.
Based on my Understanding of the crucial GDPR principles, the main priorities for potential Ecwid shop owners are to:
· Provide adequate privacy and cookie notices
· Process and store information securely
· Get explicit permission from those signing up to mailing lists that it is okay to send them e-newsletters
· Provide a means to opt in or revoke consent to use of non-essential cookies on a site (and to log that consent).
There does not Appear to be Whatever stops you fulfilling the first few requirements readily enough with Ecwid, though you will have to devote time and possibly money creating adequate notices and crafting data capture forms so that they are GDPR compliant.
Where things get Complicated with Ecwid is the fourth requirement — cookie approval. To Guarantee GDPR compliance, You Have to display a cookie banner to your visitors which
· Allows them to choose which cookies they want to conduct BEFORE those biscuits are run (i.e., to provide’prior permission’)
· Logs their consent to run biscuits Ecwid Upgrade
· Enables them to revoke consent at a later point
So for Instance, If you Use a Facebook Advertising cookie in conjunction with your Ecwid store, you will be breaking up GDPR legislation unless you have a banner set up which does all the above.
Now, out of the box at There is not a means to deal with the cookie approval issue with Ecwid. Nor is there an adequate program available from the Ecwid app shop (the only alternative on front that I can locate, the’EU cookie banner’, doesn’t appear to supply the necessary functionality — despite costing $1.99 a month to use).
It Seems to me that the only alternative available to Ecwid consumers would be to use a professional product like CookiePro, which does provide all the necessary functionality to generate cookie consent fully GDPR compliant. Despite being a strong product nonetheless, Cookiepro does require quite a lot of configuration and you will want to set quite a great deal of time aside to set this up.
Setup and Design
I really like The fact which you can run a website without paying for anything. This makes the installation process that much simpler, since you simply need to punch in your email and make a password to go right to the backend port.
The machine has Wizards for every platform you would like to set your store on. In case you have a WordPress site, simply walk through three steps to get up and running. You could also click on choices like Facebook and Joomla, depending on where you want to sell.
The backend Design is perfect, because it walks you through every website creation and integration step with a few nice text and photos. As soon as you obtain your shop implemented on a site or social page it looks fairly slick.
The design Depends upon the subject you have on your website, but as you can see below, it shows photos well and appears clean and simple to navigate. I particularly enjoy the Shopping Bag area, which is outstanding and easy to locate for clients when they wish to market.
Though many Websites will be cellular friendly, its nice knowing that Ecwid involves a native shopping program for both iOS and Android. Merchants now get a native shopping program for iOS and Android.
This means you Can mange your shop and market on the move, while also providing your clients an opportunity to buy products from the mobile interface.
The final Design item that makes sense to mention is the vocabulary instrument. Since conducting an online store generally requires you to attain out to individuals from throughout the planet, you are bound to stumble upon a few customers who would like to read product webpages and other content in their native tongue. Ecwid supports 45 languages, so when a user wants to translate from English into Spanish, that is no problem at all.
The Ecwid Program Market
Having the Opportunity to put in applications is a sure fire way to scaling up your ecommerce site in a reasonable manner. Ecwid has a place called the Ecwid App Market. It provides 65 software, helping merchants extend their store performance easily. Ecwid Upgrade
A Few of the programs Will give you a hand with rating and reviews, rewards programs, automated ad tools, analytics, custom layout themes and much more.
SEO and Marketing
Ecwid is a Third party remedy to your current site, so you’d normally need to employ additional SEO and marketing tools to really get out the word. That said, Ecwid provides quality SEO features to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, therefore all Ecwid shops are indexed by Google without any excess work. It gets even better with WordPress sites, since you acquire access to additional SEO plugins and also the default search engine performance around the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as simple as they come, since it doesn’t seem to incorporate any of those unnecessary bells and whistles you might find on other ecommerce platforms.
Each step is Clear and concise, so that you may just go in there and type in a product name, price and image then save the merchandise for afterwards. Of course you could always open the More Powerful Options, but they different these for when you’re all set to start ramping up your own store.
As an example of the stock Rich management toolset, you obtain access to items like from stock product tracking, mobile device inventory management, barcode scanning and more.
Ecwid offers A Chat With Earnings attribute that is one of my favorite ways to talk to companies. Only send them a question and you can work on something else until they respond.
The Business also Provides a potent support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include telephone support, online chat support and email support, keeping the response time brief and support quality high.
In my mind, the Platform has all you might want concerning support.
Payments and Security
It is not always Easy to locate an ecommerce platform which doesn’t charge transaction fees, but that’s exactly what you get with Ecwid. They never charge any kind of trade fee with any of those programs they offer, making it desirable for any store that’s trying to keep down costs and also to improve margins.
Remember that Ecwid isn’t a payment processor, which means you have to set up something like PayPal or Stripe to process all of the transactions that come through your website. It’s rather simple to implement these systems, since Ecwid incorporates with over 40 international payment choices. However, each of those processors have their own trade fees so you have to get ready for these.
It is quite Clear that Ecwid takes safety seriously, because the provider is a PCI DSS Grade 1 certified supplier. The business also states that every transaction that includes sensitive information is transferred via a secure HTTPS channel. Ecwid Upgrade
Imagine if you Would like to collect both online and offline payments? Maybe you’d prefer a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your operation into both an online and offline system.
Benefits and cons of using Ecwid
· Ecwid represents a really simple way to add e-commerce to any existing website.
· Point-of-sale functionality can be obtained, and there are quite a few strategies to implement it.
· The item is cheap by comparison to other solutions.
· It supports multi-language variations of your store.
· The shop designs are responsive.
· Plugins / apps are available for major platforms (like WordPress, Drupal and Wix).
· It permits users of website building products which don’t facilitate dropshipping to begin doing this (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter site’ option is a fantastic stopgap measure for merchants who want a shop fast, but have yet to create a full website in order to add the Ecwid widget to.
· The free Ecwid plan isn’t time-limited, includes support, and is rather generous concerning attributes.
· The Paypal Here POS system is limited to the US and UK.
· The Paypal Here POS system is limited to iOS users.
· Telephone support is only available on the more expensive programs.
· There’s a restricted number of programs / integrations offered in the Ecwid App store.
· You can not change merchandise URLs, which is slightly annoying in the SEO perspective.
· You can’t create AMP variations of product pages using Ecwid.
· Making Ecwid GDPR-compliant (with regard to obtaining cookie approval ) seems hard.
· The free version will not allow you to get any of the SEO tools.
Ecwid comes With four plans, one of which is totally free. They promote the free program like crazy, and mention that a number of other platforms drag you into a free trial, where you may finally need to pay.
This is where Ecwid stands outside, and you’ll be able to see that the other payment programs are rather affordable.
The Free program Allows you to sell 10 products, whereas the Venture program ups that count to 100 goods and you get items like an iPhone management program. The Business program goes up to 2500 merchandise for a superb price and you get live chat service. Priority support comes alongside the Unlimited program and you can also market an unlimited amount of products.
Ecwid is one of The cheapest solutions on the market. You may see that it is actually cheaper than many of the other platforms we have reviewed previously, so if you’re looking for value, this might be the perfect plugin for you.
In short, I’m Starting to believe that Ecwid is one of the best ways to sell online, provided that you implement the best ways to improve your sales online too. Ecwid is a slick system, with super easy implementation measures, which makes it ideal for the small business crowd. Ecwid Upgrade