Introduction Ecwid Ups
Have you ever Wondered if you’re using the right ecommerce platform for sale on the internet? Do you sometimes stumble upon a new service that’s more practical and cheaper than what you’re using today? Starting a small business is all about keeping your prices low, and finding an ecommerce platform to assist you with that is half the battle. Unfortunately, when you operate a small company site it often becomes tricky when you want to attract on a new ecommerce platform or perhaps just modify your site at all. Read our Ecwid review to discover more about this option. Ecwid Ups
Many options Intentionally make a closed system, which can be tedious to maneuver away from as soon as you get started. However, with a platform called Ecwid, you do not have to worry about this. Actually, the whole goal of the business, which started in 2009, would be to quickly and inexpensively create an internet store system on your existing websites.
You don’t have To make a whole new site. Just implement Ecwid on any platform, CMS or social network (in five minutes) and you’re good to go.
That increased my Attention, since I know the struggles that come along with attempting to migrate sites, especially in regards to ecommerce. So, I wanted to put together an in-depth review of this Ecwid system to see whether it is worth the time.
How Many Men and Women Use Ecwid?
It is quite Remarkable what Ecwid has done since 2009, with more than 1 million retailers getting signed up. What’s even more cool is that the Ecwid merchants span over 175 different countries, showing that this isn’t only a platform for people in the united states or Europe. Even businesses in developing countries have a chance to get an internet store heading, and you do not even have to trash your previous website if you have one.
The usership Continues to grow, particularly considering Ecwid is now PCI DSS Level 1 certified. If you are not sure what this is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing you and your clients’ data is safe and protected.
Along with The total merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The difference between that 20,000 and also the 1 million is the simple fact that you don’t require a WordPress site in order to implement Ecwid. So, the 20,000 simply identifies WordPress users with the plugin.
What is Ecwid, and how does this function?
Ecwid is a hosted Alternative for building an internet shop. Unlike competing products such as Shopify, Bigcommerce and Volusion, which permit you to build a new website with e-commerce functionality, Ecwid is geared more towards people who currently have a site and just want to add an online store for this.
Much like other E-commerce programs, Ecwid lets you set up’catalogs’ of goods, and include photos, pricing, weight etc. for each. You can specify shipping rates, accept credit card payments etc — all of the key stuff that you would expect to be able to do with an e-commerce alternative.
However it differs Significantly from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it is not actually designed to allow you to create a fully-featured, standalone e-commerce site; rather, it’s intended to allow you add an internet store to an present online presence.
(That said, Ecwid have Recently added some new functionality, called’Starter Site’, which will allow you produce a one-page standalone offering. We’ll talk via this in more depth later on in the inspection.) Ecwid Ups
The Product works by giving you a widget which gets placed on other sites — hence the title Ecwid: it’s short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add into an existing website or social networking profile, and your store is displayed wherever you have inserted this code.
Ecwid makes Strides in the market by catering to companies which don’t need to start a brand-new website. The primary feature is that you can choose your old website and immediately incorporate the Ecwid system within a few minutes.
You can also Mirror the machine onto several other sites if you plan on selling elsewhere on the web. Manage all of these sites from 1 place rather than switching between multiple dashboards.
Another nice Attribute is the syncing between multiple devices. Sell on-the-go together with your smartphone. This means you could visit a tradeshow to make a number of sales and each one of these sales are reflected on the backend of your site.
The system is Also designed to integrate well with social networks, and that means that you may sell your things on Facebook if needed. 1 part of Ecwid that we especially enjoy is the delivery aspect. With real time transport integrations you always know what’s happening with your orders and at which they’re being shipped to.
What other cool Items are included with Ecwid?
It runs on a super quick frame
It comes with an address book for customers and customers
The system has over 43 translations for sale round the planet
You receive a Lot of promotional instruments like coupons, discounts, bulk pricing and more
Produce your own customized email notifications
Use the automated tax solution (automatic tax charges at checkout, tax reporting and filing)
Thanks To Ecwid’s point-of-sale (POS) performance, you can use your Ecwid shop to market not just online but in physical locations too — in stores, market stalls, in theatres and so forth.
With Ecwid’s POS Performance, regardless of whether a customer purchases a product in shop, online, in their telephone or through Facebook, everything stays in sync – i.e., the merchant’s catalog, inventory and client / trade info.
There is a few methods you can take advantage of this attribute: the simplest is likely to use’Paypal Here.’ This involves downloading the Ecwid iOS program from the Apple’s App shop, linking it to the Paypal Here support, and then taking payments utilizing a cell card reader (pictured above).
You’ve got two choices when it comes to POS Hardware and Paypal This: you can buy a processor and swipe reader (for $24.99) or a processor and also tap reader (for $79.99). Both can be ordered straight from Ecwid.
There’s a couple of Things worth noting about the Paypal Here integration: it’s only available to retailers in the US and UK. Secondly, it is not yet available on Android devices. (On their website, Ecwid say it’ll be available shortly — but they have been saying that for quite a while now). Ecwid Ups
If you are based outside The US / UK, or want to work with another mobile device kind, the fantastic thing is that Ecwid also functions together with all the Vend, Clover, NCR Silver and Square POS systems. These all ease utilizing a wider selection of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers pill stands etc.) and are usable in more countries.
Although you could avail Of the Paypal Here POS choice on all paid-for programs, you will need to be on the priciest’Unlimited’ program if you want to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning that they will display correctly across apparatus — desktop, tablet computers and mobile. In an era where smartphone web browsing is eclipsing desktop browsing, this is vital.
Unlike many similar Products, Ecwid offers a completely free program.
Granted, it is a fairly Standard plan, where attributes such as discount coupons and service aren’t available, and it only lets you sell up to 10 products in two classes — but this could really be adequate for some users, and using it is a good way to try the system out.
But, A vital point to notice about the free program is the fact that it is not great from an SEO standpoint — you need to be on a paid plan to ensure that your product pages talk to hunt engines accurately (more on SEO below).
Ecwid is ahead of the Pack in that its storefronts can be mechanically translated into nearly 50 distinct languages — customers can see your store in their own language, without you needing to worry about producing alternate versions of it. Ecwid provides this functionality by detecting visitors’ language mechanically based on their browser preferences / IP address.
Competing products such as Shopify And Bigcommerce are yet to supply this sort of functionality — they force you to rely on third party programs, the creation of numerous shops or Google Translate to provide different language versions of your shop, which can be less than perfect. Therefore a definite win for Ecwid here.
Ecwid and search engine optimization
Search engine Optimization (SEO) in Ecwid is a pretty straightforward affair. You can edit the title of your webpage and its own meta description; the applicable fields are pre-populated for you automatically, however you can tweak them to match your SEO objectives.
So Far as I could tell However, you can’t manually change the URL of a product — you have to make do with the one that Ecwid generates for you. This is not perfect because keywords in URLs are used by some search engines to categorise content during indexing.
But, The URLs that are automatically generated by Ecwid include the name you’ve given to your product – so in the event that you include some keywords on your product title (maybe not a bad idea anyhow ) your URL will include them also. This serves as something of a workaround, but I would prefer whole control over URLs. Ecwid Ups
One area where Ecwid doesn’t perform quite so Well on the search engine optimization front involves AMP — accelerated mobile pages. As its name implies, AMP pages load quicker on cellular devices. This encourages people to remain longer on your page, thus increasing’live time’ –something that’s considered by many search engine optimization experts consider to be rewarded by Google with preferential treatment in search results. Additionally, Google occasionally highlights AMP pages in carousels in search results, giving AMP content an extra little boost.
Regrettably However — and unlike most rival products like Bigcommerce or even Shopify, you can’t produce AMP variations of your goods using Ecwid.
Importing and exporting data
Like most competing Products Ecwid permits you to import and export your data in CSV format.
The Export option allows you to export product data, orders and customers (in CSV format) and ensures that if you feel the need to migrate your shop to another e-commerce platform, then you shouldn’t have some significant difficulties doing so.
Using Ecwid with other programs
Ecwid and WordPress
WordPress doesn’t Supplied any e-commerce performance from the box, so anybody wishing to sell on the stage will need a third-party solution like Ecwid. There is an Ecwid plugin available, so adding an Ecwid shop to your WordPress site is quite straightforward — you can get up and running with a couple clicks.
You just sign up for an Ecwid account and install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly excellent e-commerce attributes, but the number of payment gateway options is very limited — you need to use Stripe or Paypal. (And using Stripe only functions if you are selling products from particular countries). The other principal issue with the built-in Squarespace marketing software is they don’t facilitate dropshipping, and complete export of merchandise is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these constraints, and adding it to a Squarespace website is very simple: it is a simple matter of including a code block to a page and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping option for Wix users, so again Ecwid can provide a good workaround. A committed program is provided by Ecwid to allow you integrate the product on a Wix shop easily.
Apps and plugins
Ecwid provides a pretty Limited number integrations with other apps that are well-known. Integrations do exist together with services Mailchimp, Xero and Freshbooks; but to be fair the assortment of integrations may be extensive — competing products like Shopify provide a much wider range of programs. Notable omissions in the Ecwid store include Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
The Image is better when it comes to CMS plugins: these are offered for WordPress, Wix and Joomla, enabling for you to install Ecwid on these platforms quite easily. Ecwid Ups
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like most similar online shop builders, you get a vertical menu on the left which lets you access key performance, and the place on the right can be used to edit or display related products, site reports and content.
As with any e-commerce tool, you will have to Spend a reasonable amount of time getting your head around creating catalogues and product variants, setting up transport rates and so on…but there is nothing that should represent also much of a learning curve.
Things are helped by an ‘onboarding checklist’ that’s supplied to you once you log in for the first time.
If You are stuck however, you can always get in touch with Ecwid’s support staff — more on this later — or, if you are on a’Business’ or’Unlimited’, you can make the most of this included customization service (you get two hours and 12 hours personalization period from Ecwidon these plans).
Ecwid and GDPR
I am not a Lawyer, so please note that the below observations shouldn’t be interpreted as legal advice, but I’m going to do my best to spell out some of the major GDPR problems facing Ecwid consumers below.
With the introduction of That the EU’s new GDPR laws, there are several legal measures that site owners now need to take to ensure they are adequately protecting EU clients’ and visitors’ privacy. There are severe financial penalties for doing so (to the point where it’s typically a great idea to speak with a lawyer on what to do); and even if your business is not based in the EU, then you still need to obey the regulations where any site visits in the EU are worried.
According to my Understanding of the key GDPR principles, the main priorities for potential Ecwid store owners are to:
· Provide sufficient privacy and cookie cutter notices
· Process and store data safely
· Get explicit permission from those signing up to mailing lists it is fine to send them e-newsletters
· Provide a means to opt in or revoke consent to use of non-essential biscuits onto a site (and also to log that approval ).
There does not seem to be Anything that stops you meeting the first few requirements easily enough with Ecwid, though you will need to devote time and potentially money generating adequate notices and crafting data capture forms so that they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie cutter consent. To Guarantee GDPR compliance, you need to exhibit a cookie banner to your visitors which
· Allows them to select which cookies they would like to conduct BEFORE those biscuits are run (i.e., to provide’prior permission’)
· Logs their consent to conduct biscuits Ecwid Ups
· Enables them to revoke approval at a later point
So for Instance, If you Utilize a Facebook Advertising cookie in combination with your Ecwid shop, you will be breaking GDPR legislation unless you have a banner set up which does all of the above.
Now, out of the box at There is not a way to deal with the cookie consent issue with Ecwid. Nor is there a decent program accessible from the Ecwid app store (the only alternative on this front that I can locate, the’EU cookie banner’, doesn’t appear to supply the essential performance — despite costing $1.99 per month to use).
It Appears to me that the only option available to Ecwid consumers is to use a specialist product like CookiePro, which does supply all the essential functionality to make cookie consent fully GDPR compliant. Despite being a powerful product however, Cookiepro does need quite a lot of configuration and you’ll want to set quite a lot of time aside to set it up.
Setup and Design
I really like The fact which you’re able to run a website without paying for anything. This makes the setup process that much easier, because you just need to punch in your email and make a password to go right to the backend port.
The system has Wizards for each platform that you would like to set your store on. In case you’ve got a WordPress site, just walk through three steps to get up and running. You could even click on options like Facebook and Joomla, based on where you would like to market.
The backend Design is perfect, since it walks you through each website creation and integration step with a few fine photos and text. As soon as you obtain your store implemented on a website or societal page it appears fairly sleek.
The design Depends somewhat on the subject you’ve got on your website, but as you can see below, it shows photos well and appears clean and easy to navigate. I especially enjoy the Shopping Bag area, which can be outstanding and easy to locate for customers when they wish to market.
Although many Sites are going to be cellular friendly, it;s fine knowing that Ecwid involves a native shopping application for both iOS and Android. Merchants now get a native shopping program for iOS and Android.
This means you Can mange your shop and sell on the move, while also giving your customers an opportunity to buy products from the cell interface.
The closing Design item which makes sense to mention is your language instrument. Since running an online store generally requires you to attain out to people from all over the world, you are bound to stumble upon a few clients who would love to read product webpages and other content in their native tongue. Ecwid supports 45 languages, so when a user wants to translate from English to Spanish, that’s no problem at all.
The Ecwid Program Market
Having the Opportunity to install software is a sure fire way to scaling up your ecommerce website in a fair manner. Ecwid has a location called the Ecwid App Market. It provides 65 applications, helping retailers extend their shop performance easily. Ecwid Ups
Some of the programs Can help you out with reviews and rating, rewards programs, automatic advertising tools, analytics, custom design themes and more.
SEO and Marketing
Ecwid is a Third-party remedy to your present website, so you would normally need to employ additional SEO and advertising tools to truly get the word out. Nevertheless, Ecwid provides quality SEO qualities to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, so all Ecwid shops are indexed by Google without any excess effort. It gets even better with WordPress sites, as you gain access to additional SEO plugins and the default search engine performance around the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as straightforward as they come, because it doesn’t appear to include any of those unnecessary bells and whistles you may find on other ecommerce platforms.
Each step is Concise and clear, so you may just go in there and sort in a product name, price and image then save the product for later. Of course you could always open up the More Powerful Options, however they different these for when you are all set to get started ramping up your store.
As an example of the inventory Rich management toolset, you obtain access to things like from stock merchandise tracking, mobile device inventory management, barcode scanning and more.
Ecwid provides A Chat With Earnings attribute that is always one of my favorite ways to talk with companies. Only send them a query and you are able to work on something else until they respond.
The Business also Provides a potent support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include telephone service, online chat service and email support, maintaining the response time short and support quality high.
In my mind, the Platform has all you might want concerning support.
Payments and Security
It is not necessarily Easy to locate an ecommerce platform that doesn’t charge fees, but that is exactly what you get with Ecwid. They never charge any sort of trade fee with any of the plans they provide, making it desirable for any shop that’s hoping to keep down costs and to improve margins.
Remember that Ecwid isn’t a payment processor, which means you’ve got to setup something such as PayPal or Stripe to process all the trades that come through your website. It’s rather simple to employ these systems, since Ecwid integrates with over 40 global payment choices. However, each of those processors have their particular transaction fees so that you need to get ready for these.
It is quite Evident that Ecwid takes safety seriously, because the company is a PCI DSS Level 1 accredited supplier. The business also states that each trade that includes sensitive data is transferred via a secure HTTPS channel. Ecwid Ups
Imagine if you Would like to accumulate both offline and online payments? Perhaps you’d like a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your performance into both an offline and online system.
Benefits and disadvantages of using Ecwid
· Ecwid represents a very easy way to add e-commerce to some present website.
· Point-of-sale functionality can be obtained, and there are a number of ways to implement it.
· The item is cheap compared to other solutions.
· It supports multi-language versions of your shop.
· The store designs are responsive.
· Plugins / apps are available for major platforms (such as WordPress, Drupal and Wix).
· It permits users of site building products that don’t facilitate dropshipping to start doing so (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter website’ option is a good stopgap measure for retailers who need a store fast, but have yet to create a full website to add the Ecwid widget to.
· The free Ecwid plan is not time-limited, includes support, and is rather generous concerning attributes.
· The Paypal This POS system is Limited to the US and UK.
· The Paypal This POS process is limited to iOS users.
· Phone support is only available on the more expensive programs.
· There is a limited number of programs / integrations available from the Ecwid App store.
· You can not change product URLs, which can be slightly annoying from an search engine optimization point of view.
· You can’t create AMP versions of merchandise pages using Ecwid.
· Making Ecwid GDPR-compliant (with respect to getting cookie consent) seems difficult.
· The free version doesn’t let you access any of the SEO tools.
Ecwid comes With four plans, among which is totally free. They market the free plan like crazy, and mention that a number of different platforms drag you into a free trial, even where you will finally have to pay.
That is where Ecwid stands out, and you’ll be able to see that the other payment programs are rather affordable.
The Free program Lets you sell 10 products, whereas the Venture plan ups that depend to 100 products and you get items like an iPhone direction program. The company program goes up to 2500 products for a superb price and you also get live chat service. Priority support comes along with the Unlimited program and you can also sell an unlimited amount of products.
Ecwid is one of The cheapest solutions available on the marketplace. You can see that it’s actually cheaper than a lot of the other platforms we have reviewed in the past, so if you’re looking for value, this could be the right plugin for you.
In short, I am Beginning to believe that Ecwid is one of the greatest ways to sell online, provided that you implement the best ways to enhance your sales online too. Ecwid is a sleek system, with super easy implementation steps, making it ideal for the small business audience. Ecwid Ups