Introduction Ecwid Upsell
Have you ever Wondered if you are using the right ecommerce platform for sale on the internet? Do you sometimes stumble upon a new service that’s more practical and more economical than what you’re using today? Starting a small business is all about keeping your prices low, and locating an ecommerce platform that will assist you with that is half the battle. Unfortunately, when you operate a small company site it often becomes tricky once you want to bring on a brand new ecommerce platform or perhaps just modify your website at all. Read our Ecwid review to discover more about this option. Ecwid Upsell
Many solutions Intentionally create a closed system, which can be tedious to move away from as soon as you begin. However, with a platform named Ecwid, you do not need to worry about it. In fact, the entire aim of the company, which began in 2009, is to quickly and inexpensively make an internet store system in your existing websites.
You don’t have To create a completely different website. Just implement Ecwid on any platform, CMS or social network (in five minutes) and you are all set.
That increased my Attention, since I know the struggles that come along with trying to migrate websites, especially when it comes to ecommerce. So, I wanted to gather an in-depth review of the Ecwid system to see whether it is worth the time.
How Many People Use Ecwid?
It is quite Impressive what Ecwid has done since 2009, with more than 1 million merchants getting signed up. What is even more cool is that the Ecwid merchants span over 175 distinct countries, showing that this isn’t just a platform for people in the united states or Europe. Even companies in developing nations have a opportunity to get an internet store going, and you do not even have to trash your prior website in case you have one.
The usership Continues to grow, especially considering Ecwid is currently PCI DSS Level 1 certified. If you’re not certain what that is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing you and your customers’ information is safe and protected.
In addition to The total merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The difference between that 20,000 along with also the 1 million is the fact you don’t need a WordPress site in order to implement Ecwid. So, the 20,000 simply refers to WordPress users with the plugin.
What’s Ecwid, and how can this function?
Ecwid is a hosted Solution for building an online shop. Unlike competing products such as Shopify, Bigcommerce and Volusion, which permit you to build a fresh site with e-commerce functionality, Ecwid is targeted more towards people who currently have a website and just want to add an internet store to it.
Much like other E-commerce platforms, Ecwid allows you to set up’catalogs’ of goods, and include photos, pricing, weight etc. for each. You can specify shipping prices, accept credit card payments and so on — all of the key stuff that you’d expect to be able to do using an e-commerce alternative.
However it differs Significantly from competing products like Shopify, Volusion, Squarespace and Bigcommerce in that it isn’t actually designed to allow you to create a fully-featured, standalone e-commerce site; instead, it’s intended to enable you add an internet store to an present online presence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Website’, that does allow you produce a one-page standalone offering. We are going to chat through this in more depth later on in the inspection.) Ecwid Upsell
The Product operates by providing you a widget that gets put on other sites — hence the name Ecwid: it’s short for’E-commerce Widget’. You receive a couple lines of HTML code (the widget) to add to an present site or social media profile, and your store is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to companies which don’t need to begin a brand-new site. The main attribute is that you can take your old site and quickly incorporate the Ecwid system within a couple of minutes.
You can also Mirror the machine on various different websites if you plan on selling elsewhere online. Manage all these websites from 1 place instead of switching between multiple dashboards.
Another nice Feature is the syncing between multiple devices. Sell on-the-go with your smartphone. This usually means that you can visit a tradeshow to make a number of sales and each one these sales are represented on the backend of your website.
The system is Also designed to integrate well with social networks, so that you may sell your items on Facebook if desired. One part of Ecwid that we especially enjoy is the shipping aspect. With real-time transport integrations you always know what is happening with your orders and where they’re being sent to.
What other cool Items are included with Ecwid?
It runs on a super quick frame
It comes with an address book for customers and customers
The system has over 43 translations for selling around the planet
You get lots of promotional instruments like coupons, discounts, bulk pricing and more
Create your personalized email notifications
Utilize the automated tax solution (automatic taxation rates at checkout, tax reporting and submitting )
Thank you Into Ecwid’s point-of-sale (POS) functionality, you may use your Ecwid shop to sell not just online but in physical locations too — in stores, market stalls, in theatres and so on.
With Ecwid’s POS Functionality, irrespective of whether a customer purchases a product in store, online, on their telephone or through Facebook, everything stays in sync – i.e., the retailer’s catalogue, inventory and client / trade information.
There is a few ways you can take advantage of this attribute: the easiest is probably to use’Paypal Here.’ This entails downloading the Ecwid iOS program from the Apple’s App store, connecting it to the Paypal Here service, and then taking payments using a cell card reader (pictured above).
You’ve got two options when it comes to POS Hardware and Paypal This: you can either buy a processor and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both may be ordered direct from Ecwid.
There’s a few Things worth noting the Paypal Here integration: it’s only available to merchants in america and UK. Second, it is not yet available on Android apparatus. (On their site, Ecwid state it will be available soon — but they’ve been saying that for quite a while now). Ecwid Upsell
If you’re located outside That the US / UK, or want to work with another mobile device type, the fantastic thing is that Ecwid also functions together with all the Vend, Clover, NCR Silver and Square POS systems. These all ease utilizing a larger selection of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers pill stands etc.) and are usable in more nations.
Although you could avail Of the Paypal Here POS choice on all paid-for programs, you will want to be to the most expensive’Unlimited’ program if you want to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning they will display correctly across devices — desktopcomputer, tablet and mobile. In an era where smartphone internet surfing is eclipsing desktop browsing, this is vital.
Unlike many similar Goods, Ecwid offers a totally free program.
Granted, it is a pretty Standard plan, where attributes like discount coupons and support aren’t available, and it only lets you sell up to 10 products in 2 categories — but this may really be sufficient for some users, and using it’s a good way to try the system out.
However, A vital point to notice about the free plan is that it isn’t good from an search engine optimization standpoint — you have to be on a paid plan to ensure your product pages speak to search engines accurately (more on SEO under ).
Ecwid is ahead of the Pack because its storefronts could be automatically translated into nearly 50 different languages — customers can view your shop in their own language, without you needing to worry about producing alternate versions of this. Ecwid provides this functionality by detecting visitors’ language mechanically according to their browser preferences / IP address.
Competing products like Shopify And Bigcommerce are yet to supply this type of functionality — that they force you to rely on third party apps, the production of numerous shops or Google Translate to provide different language versions of your shop, which is less than perfect. Therefore a definite triumph for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimisation (SEO) in Ecwid is a fairly straightforward affair. You can edit the title of your webpage and its meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to match your SEO objectives.
As far as I can tell However, you can’t manually change the URL of a product — you need to make do with the one that Ecwid generates for you. This is not ideal because key words in URLs are used by some search engines to categorise content during indexing.
However, The URLs that are automatically generated by Ecwid include the title you have given to your own product – so if you include some keywords on your product title (maybe not a bad idea anyway) that your URL will include them too. This functions as something of a workaround, but I would prefer whole control over URLs. Ecwid Upsell
1 place where Ecwid does not perform so Well on the SEO front entails AMP — accelerated cellular pages. As its name implies, AMP pages load quicker on cellular devices. This motivates people to remain longer on your webpage, thus increasing’live time’ –something which is considered by many SEO experts believe to be rewarded with Google with preferential treatment in search results. Additionally, Google occasionally highlights AMP pages in carousels in search results, giving AMP content an extra little boost.
Regrettably However — and unlike most competing products such as Bigcommerce or even Shopify, you can not create AMP versions of your products using Ecwid.
Importing and exporting information
Like most competing Products Ecwid allows you to import and export your data in CSV format.
The Export option permits you to export merchandise information, orders and customers (in CSV format) and means that should you feel the need to migrate your store to a different e-commerce platform, then you shouldn’t have some significant difficulties doing so.
Using Ecwid with other programs
Ecwid and Twitter
WordPress does not Provided any e-commerce performance out of this box, so anybody wishing to sell on the platform will need a third-party solution like Ecwid. There is an Ecwid plugin accessible, so adding an Ecwid store to your WordPress site is quite straightforward — you can get up and running with a few clicks.
You just sign up to get an Ecwid accounts and install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly good e-commerce features, but the amount of payment gateway options is very limited — you have to utilize Stripe or Paypal. (And using Stripe only works if you are selling goods from particular countries). The other main issue with the built-in Squarespace marketing software is that they don’t facilitate dropshipping, and full export of merchandise is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these limitations, and adding it into a Squarespace site is quite simple: it is a simple matter of adding a code block into a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping choice for Wix users, so again Ecwid can offer a good workaround. A dedicated program is offered by Ecwid to allow you incorporate the item onto a Wix shop easily.
Programs and plugins
Ecwid provides a fairly Restricted number integrations with other well-known apps. Integrations do exist together with key services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations could be extensive — competing products like Shopify provide a much wider assortment of apps. Notable omissions from the Ecwid store include Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming soon).
The Picture is better when it comes to CMS plugins: All these are available for WordPress, Wix and Joomla, enabling for you to install Ecwid on these platforms very easily. Ecwid Upsell
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like many similar online shop builders, you get a vertical menu on the left which allows you to access key functionality, and the area on the right can be used to display or edit associated products, site reports and content.
As with any e-commerce tool, you’ll need to Spend a reasonable amount of time getting your head around producing catalogues and product variants, setting up transport rates and so on…but there isn’t anything here that should represent too a lot of a learning curve.
Matters are aided by an ‘onboarding checklist’ that’s supplied to you when you log in for the very first time.
If You’re stuck however, you could always get in touch with Ecwid’s support staff — more on that later — or, even if you are on a’Business’ or’Unlimited’, you are able to take advantage of this included customization support (you get two hours and 12 hours customization period from Ecwidon these plans).
Ecwid and GDPR
I’m not a Lawyer, so please be aware that the below observations should not be interpreted as legal advice, but I’m planning to do my very best to spell out a number of the major GDPR issues facing Ecwid users below.
With the introduction of That the EU’s new GDPR laws, there are many legal measures that website owners now need to take to ensure they are adequately protecting EU clients’ and visitors’ privacy. There are serious financial penalties for not doing so (to the point where it is usually a good idea to speak with an attorney on what to do); and even when your company isn’t based in the EU, you still will need to comply with the regulations where any website visits from the EU are worried.
Based on my Understanding of the key GDPR principles, the main priorities for prospective Ecwid store owners are to:
· Provide adequate privacy and cookie notices
· Process and store data securely
· Get explicit permission from people registering to mailing lists it is fine to send them e-newsletters
· Provide a means to opt in or revoke consent to use of non-essential biscuits on a site (and to log that consent).
There does not seem to be Whatever stops you meeting the first three requirements easily enough with Ecwid, although you will have to spend time and possibly money creating adequate notices and crafting information capture forms so they are GDPR compliant.
Where things get Complex with Ecwid is your fourth requirement — cookie cutter approval. To ensure GDPR compliance, you need to exhibit a cookie banner to your customers which
· Allows them to choose which cookies they would like to run BEFORE those biscuits are conducted (i.e., to give’prior consent’)
· Logs their approval to run cookies Ecwid Upsell
· Enables them to revoke consent at a later point
So for example, if you Utilize a Facebook Advertising cookie in conjunction with your Ecwid store, you’ll be breaking GDPR legislation unless you have a banner set up which does all the above.
Nowout of the box at There is not a way to take care of the cookie approval issue with Ecwid. Nor is there a decent app available from the Ecwid app store (the only alternative on front I can find, the’EU cookie banner’, doesn’t seem to provide the necessary performance — even though costing $1.99 a month to utilize ).
It Appears to me that the only option available to Ecwid consumers is to use a professional product like CookiePro, which does supply all the essential performance to generate cookie consent fully GDPR compliant. Despite being a strong product however, Cookiepro does require quite a great deal of configuration and you will want to set quite a great deal of time apart to set this up.
Installation and Design
I really enjoy The simple fact that you can run a website without paying anything. This makes the setup process that much simpler, because you simply have to punch in your email and create a password to go straight to the backend port.
The machine has Wizards for every platform you want to place your shop on. If you’ve got a WordPress site, just walk through three steps to get up and running. You can even click on choices like Facebook and Joomla, depending on where you want to sell.
The backend Design is perfect, since it walks you through every site creation and integration measure with some fine text and photos. As soon as you get your shop implemented on a site or social page it appears fairly sleek.
The design Depends upon the subject you’ve got on your site, but as you can see below, it displays photos well and looks clean and easy to navigate. I especially enjoy the Shopping Bag area, which can be outstanding and easy to locate for customers when they want to market.
Though many Websites will be cellular friendly, it;s nice understanding that Ecwid includes a native shopping program for both iOS and Android. Merchants now get a native shopping program for iOS and Android.
This means you Can mange your store and sell on the move, while also giving your customers a chance to buy products from the cell interface.
The closing Design thing that makes sense to mention is your vocabulary tool. Since running an online store generally requires one to attain out to people from all over the world, you are bound to stumble upon some clients who’d love to read product pages and other content in their native language. Ecwid supports 45 languages, so if a user would like to translate from English to Spanish, that’s no problem in any respect.
The Ecwid Program Economy
Possessing the Opportunity to put in applications is a sure fire way to scaling up your ecommerce website in a fair manner. Ecwid includes a location known as the Ecwid App Market. It provides 65 software, helping retailers extend their store functionality readily. Ecwid Upsell
Some of the apps Will help you out with reviews and rating, rewards programs, automatic ad tools, analytics, customized layout themes and more.
SEO and Marketing
Ecwid is a Third party remedy to your current website, so you would typically have to implement additional SEO and advertising tools to truly get the word out. Nevertheless, Ecwid provides quality SEO features to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, therefore all Ecwid stores are indexed by Google with no extra effort. It gets even better with WordPress websites, as you acquire access to additional search engine optimization plugins and the default search engine performance around the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as simple as they come, since it doesn’t seem to incorporate any of the unnecessary bells and whistles you may find on other ecommerce platforms.
Each step is Clear and concise, so that you can just go in there and type in a product name, price and image then save the merchandise for afterwards. Obviously you can always open up the Powerful Options, but they separate these for when you are all set to start ramping up your store.
As an example of the inventory Rich management toolset, you obtain access to items like out of stock merchandise tracking, mobile device inventory management, barcode scanning and much more.
Ecwid provides A Chat With Earnings attribute that is always one of my favourite ways to converse to companies. Only send them a question and you are able to work on something else until they respond.
The company also Provides a potent support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include phone service, online chat service and email support, keeping the response time short and support quality high.
In my eyes, the Platform has all you could want in terms of support.
Payments and Safety
It’s not always Simple to find an ecommerce platform that doesn’t charge fees, but that’s just what you get with Ecwid. They never charge any sort of transaction fee with any of those programs they provide, which makes it desirable for any shop that is hoping to keep down costs and to improve margins.
Keep in mind that Ecwid isn’t a payment processor, which means you’ve got to setup something such as PayPal or Stripe to process all the trades that come through your site. It is rather simple to employ one of these systems, since Ecwid integrates with over 40 international payment options. However, each of those processors have their particular trade fees so that you have to prepare for these.
It’s rather Clear that Ecwid takes safety seriously, since the provider is a PCI DSS Level 1 accredited supplier. The company also states that each trade that includes sensitive data is transferred through a secure HTTPS channel. Ecwid Upsell
Imagine if you Would love to collect both online and offline payments? Perhaps you’d like a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your performance into both an online and offline system.
Benefits and cons of using Ecwid
· Ecwid signifies a very easy way to add e-commerce to any present website.
· Point-of-sale functionality can be obtained, and there are quite a few ways to apply it.
· The product is cheap by comparison to other alternatives.
· It supports multi-language versions of your shop.
· The store layouts are responsive.
· Plugins / apps are available for major platforms (such as WordPress, Drupal and Wix).
· It permits users of site building products that don’t facilitate dropshipping to begin doing this (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter site’ option is a fantastic stopgap measure for merchants who need a store fast, but have yet to develop a complete website to bring the Ecwid widget to.
· The free Ecwid program is not time-limited, includes support, and is rather generous in terms of attributes.
· The Paypal This POS system is limited to the US and UK.
· The Paypal Here POS process is limited to iOS users.
· Telephone support is only available on the more expensive programs.
· There’s a restricted number of programs / integrations available from the Ecwid Program shop.
· You can not change merchandise URLs, which is slightly annoying from an SEO perspective.
· You can not create AMP variations of merchandise pages using Ecwid.
· Making Ecwid GDPR-compliant (with respect to obtaining cookie approval ) seems difficult.
· The free version will not allow you to get any of the search engine optimization tools.
Ecwid comes With four strategies, one of which is completely free. They market the free program like mad, and mention that many other platforms drag you in free trial, even where you may finally have to pay.
That is where Ecwid stands out, and you’ll be able to see the other payment plans are fairly reasonably priced.
The Free program Lets you sell 10 products, whereas the Venture plan ups that count to 100 products and you get things like an iPhone management program. The Business program goes up to 2500 merchandise for a wonderful price and you get live chat service. Priority support comes along with the Unlimited plan and you might also sell an unlimited number of products.
Ecwid is one of The most economical solutions on the marketplace. You may see that it’s actually more affordable than many of the other programs we have reviewed in the past, so if you’re searching for value, this might be the perfect plugin for you.
In short, I’m Beginning to think that Ecwid is among the greatest ways to sell online, provided that you implement the best methods to improve your earnings online as well. Ecwid is a sleek system, with superb simple implementation steps, making it perfect for the small business crowd. Ecwid Upsell