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Have you ever Wondered if you’re using the ideal ecommerce platform for sale online? Can you occasionally stumble upon a new service that’s more functional and more economical than what you’re using today? Starting a small business is all about keeping your prices low, and finding an ecommerce platform that will help you with half the battle. Unfortunately, when you run a small business website it often becomes tricky when you want to attract on a brand new ecommerce platform or perhaps just alter your website whatsoever. Read our Ecwid review to discover more about this option. Ecwid Url
Many options Purposefully create a closed system, which can be tedious to move away from as soon as you begin. However, with a platform called Ecwid, you do not have to worry about it. In fact, the entire aim of the company, which began in 2009, would be to quickly and inexpensively create an online store system on your present websites.
You don’t have To create a completely different site. Just implement Ecwid on any platform, CMS or social networking (in five minutes) and you are good to go.
This raised my Attention, since I know the struggles that come along with attempting to migrate sites, especially in regards to ecommerce. So, I needed to gather an in-depth review of the Ecwid system to see if it’s worth the time.
How Many Men and Women Use Ecwid?
It is rather Remarkable what Ecwid has done since 2009, with over 1 million merchants getting signed up. What’s even more cool is that the Ecwid merchants span over 175 distinct countries, demonstrating that this isn’t only a platform for people in the united states or Europe. Even companies in developing nations have a chance to find an online store going, and you don’t have to squander your prior site in case you have one.
The usership Continues to grow, particularly considering Ecwid is now PCI DSS Level 1 certified. If you’re not sure what that is, it is pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your clients’ information is safe and protected.
Along with The total merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The gap between that 20,000 and also the 1 million is the fact you don’t require a WordPress site to implement Ecwid. So, the 20,000 simply refers to WordPress users using the plugin.
What is Ecwid, and how does this work?
Ecwid is a hosted Solution for building an internet store. Unlike competing products like Shopify, Bigcommerce and Volusion, which permit you to construct a fresh website with e-commerce functionality, Ecwid is targeted more towards people who currently have a site and just want to add an internet store for this.
Much like other E-commerce platforms, Ecwid lets you install’catalogs’ of all products, and add photos, pricing, weight etc. for each. You can define shipping prices, accept credit card payments and so on — all the crucial stuff that you would expect to be able to perform with an e-commerce alternative.
However it differs Significantly from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it isn’t really designed to let you create a fully-featured, standalone e-commerce website; instead, it is intended to allow you add an online store to an present online presence.
(That said, Ecwid have Recently added some new functionality, called’Starter Website’, which does allow you create a one-page standalone offering. We are going to talk via this in more depth later on in the inspection.) Ecwid Url
The Product works by providing you a widget that gets placed on other websites — hence the name Ecwid: it is short for’E-commerce Widget’. You get a few lines of HTML code (the widget) to add into an present website or societal networking profile, and your store is displayed wherever you have inserted this code.
Ecwid makes Strides in the market by catering to companies which don’t need to begin a brand-new website. The main attribute is that you can choose your old site and quickly integrate the Ecwid system within a couple of minutes.
You can also Mirror the machine onto several different sites if you plan on selling elsewhere online. Handle all of these sites from 1 location instead of switching between multiple dashboards.
Another pleasant Attribute is the syncing between multiple devices. Sell on-the-go together with your smartphone. This means that you can go to a tradeshow to generate a few sales and each one these sales are reflected onto the back part of your website.
The system is Also designed to integrate nicely with social networks, so that you can sell your items on Facebook if desired. 1 part of Ecwid we especially enjoy is the delivery facet. With real time shipping integrations you always know what is happening with your requests and where they are being shipped to.
What other trendy Things are included with Ecwid?
It runs on a super quick framework
It comes with an address book for customers and clients
The system has over 43 translations for selling round the world
You get lots of promotional tools such as vouchers, discounts, and bulk pricing and much more
Create your own customized email notifications
Utilize the automated tax solution (automatic tax charges at checkout, tax reporting and submitting )
Thank you To Ecwid’s point-of-sale (POS) functionality, you can use your Ecwid shop to market not only online but in physical locations too — in shops, market stalls, in theatres and so on.
Together with Ecwid’s POS Performance, regardless of if a customer buys a product in shop, online, on their phone or through Facebook, everything remains in sync – i.e., the merchant’s catalogue, inventory and client / trade information.
There’s a few ways you can take advantage of this attribute: the simplest is probably to use’Paypal Here.’ This entails downloading the Ecwid iOS app from the Apple’s App shop, connecting it to the Paypal Here service, then taking payments utilizing a cell card reader (pictured above).
You have two options when it comes to POS Hardware and Paypal This: you can buy a chip and swipe reader (for $24.99) or a processor and also tap reader (for $79.99). Both can be ordered straight from Ecwid.
There is a couple of Things worth noting about the Paypal Here integration: it’s only available to retailers in the US and UK. Second, it is not yet available on Android devices. (On their site, Ecwid say it’ll be available shortly — but they have been saying that for quite a while now). Ecwid Url
If you’re located outside The US / UK, or need to work with another mobile device kind, the fantastic news is that Ecwid also works together with all the Vend, Clover, NCR Silver and Square POS systems. These all facilitate utilizing a larger selection of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers tablet stands etc.) and are usable in more countries.
Although you could avail Of this Paypal Here POS choice on all paid-for programs, you’ll want to be to the priciest’Unlimited’ program if you want to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning they will display correctly across devices — desktopcomputer, tablet computers and cellular. In an era where smartphone internet browsing is eclipsing desktop browsing, this is vital.
Unlike many similar Products, Ecwid provides a totally free plan.
Granted, it is a pretty Basic plan, in which attributes such as discount coupons and service aren’t available, and it merely allows you to sell up to ten products in two classes — but this may really be sufficient for some users, and using it’s a fantastic way to try the system out.
But, A vital point to notice about the free plan is the fact that it isn’t great from an search engine optimization point of view — you have to be on a paid program to ensure that your product pages speak to hunt engines accurately (more on SEO under ).
Ecwid is forward of the Pack because its storefronts could be mechanically translated into nearly 50 different languages — clients can see your shop in their own language, without you having to worry about creating alternate versions of this. Ecwid provides this performance by detecting visitors’ language mechanically according to their browser preferences / IP address.
Competing products such as Shopify And Bigcommerce are nevertheless to supply this type of functionality — that they force you to rely on third party programs, the production of numerous shops or Google Translate to provide different language versions of your store, which is less than perfect. Therefore a definite triumph for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimisation (search engine optimization ) in Ecwid is a fairly straightforward affair. You can edit the title of your page and its own meta description; the relevant fields are pre-populated for you automatically, however you can tweak them to match your SEO objectives.
So Far as I could tell But you can not manually change the URL of a product — you need to make do with the one which Ecwid creates for you. This is not perfect because keywords in URLs are used by some search engines to categorise content through indexing.
However, The URLs that are automatically generated by Ecwid comprise the title you have given to your own product – so in the event that you include some keywords on your product name (not a bad idea anyhow ) your URL will comprise them too. This functions as a tool of a workaround, but I’d prefer whole control over URLs. Ecwid Url
1 place where Ecwid doesn’t perform so Well on the SEO front entails AMP — accelerated cellular pages. As the name implies, AMP pages load faster on mobile devices. This motivates people to stay longer on your page, thus increasing’live time’ –something which is believed by many search engine optimization experts believe to be rewarded with Google with preferential treatment in search results. Additionally, Google occasionally highlights AMP pages in carousels in search results, providing AMP articles an extra little boost.
Unfortunately However — and unlike competing products such as Bigcommerce or even Shopify, you can’t create AMP versions of your products using Ecwid.
Importing and exporting data
Like many competing Goods Ecwid allows you to import and export your data in CSV format.
The Export option allows you to export product information, orders and customers (again, in CSV format) and means that should you feel the need to migrate your shop to a different e-commerce platform, then you shouldn’t have some significant difficulties doing so.
Using Ecwid with other platforms
Ecwid and Twitter
WordPress does not Provided any e-commerce performance from the box, so anyone wanting to market on the platform will need a third-party alternative like Ecwid. There’s an Ecwid plugin available, so adding an Ecwid shop to your WordPress site is very straightforward — you can get up and running with a couple clicks.
You just sign up to get an Ecwid account and then install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly excellent e-commerce attributes, but the amount of payment gateway options is very limited — you have to use Stripe or Paypal. (And with Stripe only functions if you’re selling goods from certain countries). Another main problem with the built-in Squarespace marketing software is they don’t facilitate dropshipping, and full export of products is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these limitations, and adding it into some Squarespace site is quite simple: it’s a simple matter of including a code block into a webpage and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping option for Wix users, therefore again Ecwid can provide a good workaround. A dedicated program is provided by Ecwid to allow you integrate the product onto a Wix store easily.
Programs and plugins
Ecwid provides a fairly Restricted number integrations with other well-known apps. Integrations do exist with services Mailchimp, Xero and Freshbooks; but to be fair the assortment of integrations could be more extensive — competing goods like Shopify offer a much broader range of apps. Notable omissions in the Ecwid store comprise Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming shortly ).
The Picture is better in regards to CMS plugins: these are available for WordPress, Wix and Joomla, enabling for you to install Ecwid on one of these platforms very easily. Ecwid Url
Interface and ease of use
Ecwid’s Interface is pretty user friendly. Like many similar online shop builders, you receive a vertical menu on the left which allows you to access key performance, and the area on the right can be used to display or edit associated products, site reports and content.
As with any e-commerce tool, you will have to Spend a reasonable amount of time getting your head around creating catalogues and product variations, establishing shipping prices and so on…but there is nothing that should represent too much of a learning curve.
Things are aided by an ‘onboarding checklist’ that’s provided to you when you log in for the very first time.
If You’re stuck however, you could always get in touch with Ecwid’s support team — more on that later — or, if you’re on a’Business’ or’Unlimited’, you can make the most of the included customization support (you get 2 hours and 12 hours personalization period from Ecwidon these plans).
Ecwid and GDPR
I’m not a Lawyer, so please be aware the below observations should not be interpreted as legal advice, but I’m planning to do my best to spell out a number of the key GDPR problems facing Ecwid users under.
With the introduction of That the EU’s new GDPR laws, there are several legal steps that website owners now should take to ensure that they are adequately protecting EU clients’ and visitors’ privacy. There are serious financial penalties for doing so (to the point where it’s typically a good idea to speak with an attorney on what to do); and even when your business isn’t based in the EU, you still will need to obey the regulations where any site visits from the EU are concerned.
Based on my Understanding of the key GDPR rules, the principal priorities for prospective Ecwid shop owners are to:
· Provide sufficient privacy and cookie notices
· Process and store data safely
· Get explicit consent from those signing up to mailing lists that it is okay to send them e-newsletters
· Provide a way to opt in or revoke consent to use of non-essential cookies on a site (and to log that approval ).
There doesn’t Appear to be Whatever stops you meeting the first three requirements easily enough with Ecwid, though you will have to devote time and potentially money creating adequate notices and crafting information capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie consent. To ensure GDPR compliance, You Have to display a cookie cutter banner to your customers which
· Allows them to choose which cookies they want to conduct BEFORE those biscuits are conducted (i.e., to provide’prior consent’)
· Logs their approval to conduct biscuits Ecwid Url
· Enables them to revoke consent at a later stage
So for example, if you Utilize a Facebook Advertising cookie in combination with your Ecwid store, you’ll be breaking up GDPR legislation unless you have a banner in place which does all of the above.
Nowout of the box at There isn’t a means to deal with the cookie approval issue with Ecwid. Nor is there a decent program accessible from the Ecwid app shop (the only option on this front that I can find, the’EU cookie banner’, does not appear to provide the necessary functionality — despite costing $1.99 per month to utilize ).
It Seems to me that the only option available to Ecwid consumers is to use a specialist product like CookiePro, which does supply all the necessary functionality to generate cookie approval fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does require quite a great deal of configuration and you will need to set quite a lot of time aside to set this up.
Installation and Design
I Truly enjoy The fact that you’re able to run a web site without paying for anything. This makes the setup process that much simpler, because you just have to punch in your email and create a password to proceed straight to the backend interface.
The machine has Wizards for every platform that you want to place your shop on. If you’ve got a WordPress site, simply walk through three steps to get up and running. You can also click on choices like Facebook and Joomla, based on the place you would like to sell.
The backend Design is perfect, since it walks you through each website creation and integration measure with a few fine photos and text. Once you get your store implemented on a site or societal page it looks fairly slick.
The layout Depends upon the subject you’ve got on your site, but as you can see below, it shows photos well and appears clean and simple to navigate. I especially enjoy the Shopping Bag place, which is outstanding and easy to locate for clients when they want to market.
Although many Websites will be cellular friendly, it;s nice knowing that Ecwid involves a native shopping application for both iOS and Android. Merchants now get a native shopping application for iOS and Android.
This means you Can mange your shop and sell on the move, while also giving your clients a chance to buy products from the mobile interface.
The final Design thing that makes sense to mention is the vocabulary tool. Since conducting an online store generally requires you to attain out to individuals from throughout the planet, you are bound to stumble upon a few clients who’d like to read product pages and other content in their native language. Ecwid supports 45 languages, so if a user would like to translate from English into Spanish, that’s not a problem at all.
The Ecwid App Economy
Having the Chance to put in software is a sure fire way to scaling your ecommerce site in a reasonable way. Ecwid includes a location known as the Ecwid App Market. It provides 65 applications, helping merchants extend their shop functionality readily. Ecwid Url
Some of the apps Can help you out with rating and reviews, rewards programs, automatic advertising tools, analytics, customized design themes and more.
SEO and Marketing
Ecwid is a Third-party remedy to your present site, so you would normally need to implement additional SEO and advertising tools to truly get out the word. That said, Ecwid supplies quality SEO features to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid stores are indexed by Google without any excess effort. It gets better with WordPress websites, as you acquire access to additional SEO plugins and also the default search engine functionality around the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as simple as they come, since it doesn’t seem to include any of those unnecessary bells and whistles you may find on other e commerce platforms.
Each measure is Clear and concise, so that you may just go in there and type in a product name, price and image then save the merchandise for later. Of course you could always open the More Powerful Options, however they different these for if you’re all set to start ramping up your store.
As an example of the stock Rich management toolset, you obtain access to things like out of stock product tracking, mobile device stock management, barcode scanning and much more.
Ecwid provides A Chat With Earnings feature that is always one of my favorite ways to converse with companies. Only send them a query and you are able to work on something else until they respond.
The company also Provides a powerful support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include phone service, online chat support and email support, keeping the response time short and encourage quality high.
In my eyes, the Platform has everything you could want in terms of support.
Payments and Safety
It’s not always Easy to locate an ecommerce platform which does not charge transaction fees, but that’s exactly what you get with Ecwid. They never charge any sort of trade fee with any of those plans they provide, which makes it desirable for any store that is hoping to keep costs down and to improve margins.
Remember that Ecwid isn’t a payment processor, so you’ve got to set up something such as PayPal or Stripe to process all the transactions that come through your website. It’s pretty easy to employ these systems, since Ecwid integrates with over 40 international payment choices. However, each one of those processors have their particular trade fees so that you need to prepare for these.
It’s quite Evident that Ecwid takes safety seriously, because the company is a PCI DSS Grade 1 accredited service provider. The business also claims that each transaction that includes sensitive information is transferred via a secure HTTPS channel. Ecwid Url
What if you Would love to collect both offline and online payments? Perhaps you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your operation into both an online and offline system.
Advantages and disadvantages of utilizing Ecwid
· Ecwid signifies a very simple way to add e-commerce to any present website.
· Point-of-sale performance is available, and there are a number of ways to implement it.
· The item is cheap compared to other alternatives.
· It supports multi-language versions of your shop.
· The store layouts are responsive.
· Plugins / apps are available for major platforms (such as WordPress, Drupal and Wix).
· It allows users of site building products that don’t facilitate dropshipping to begin doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter website’ option is a fantastic stopgap measure for retailers who need a store fast, but have yet to develop a full site to add the Ecwid widget to.
· The free Ecwid plan is not time-limited, includes support, and is fairly generous concerning features.
· The Paypal This POS system is limited to the US and UK.
· The Paypal This POS system is limited to iOS users.
· Telephone support is only available on the more expensive programs.
· There is a limited number of programs / integrations available in the Ecwid Program store.
· You can’t change product URLs, which is slightly annoying in the SEO point of view.
· You can’t create AMP versions of merchandise pages utilizing Ecwid.
· Creating Ecwid GDPR-compliant (with regard to obtaining cookie consent) seems difficult.
· The free version will not allow you to get any of the search engine optimization tools.
Ecwid comes With four plans, one of which is totally free. They promote the free plan like mad, and mention that many different platforms drag you in free trial, even where you may eventually need to pay.
That is where Ecwid stands outside, and you can see that the other payment plans are rather affordable.
The Free program Allows you to sell 10 products, while the Venture program ups that depend to 100 products and you get items like an iPhone direction program. The company plan goes up to 2500 merchandise for a wonderful price and you get live chat service. Priority support comes alongside the Unlimited plan and you can also sell an unlimited number of products.
Ecwid is one of The most economical solutions on the market. You can see that it is actually more affordable than many of the other platforms we have reviewed previously, so if you’re looking for value, this might be the right plugin for you.
In short, I am Beginning to believe that Ecwid is among the greatest ways to sell online, as long as you employ the best methods to improve your sales online as well. Ecwid is a slick system, with super easy implementation measures, which makes it perfect for your small business audience. Ecwid Url