Background Ecwid Variations
Have you ever Wondered if you’re using the right ecommerce platform for selling on the internet? Do you sometimes stumble upon a new service that’s more practical and cheaper than what you’re using today? Starting a small business is all about keeping your prices low, and locating an ecommerce platform that will assist you with half the battle. Unfortunately, when you run a small company website it often becomes tricky once you want to bring on a new ecommerce platform or perhaps just alter your website at all. Read our Ecwid review to find out more about this option. Ecwid Variations
Many solutions Intentionally make a closed system, which can be tedious to maneuver away from once you begin. However, with a platform named Ecwid, you no longer have to be concerned about this. Actually, the whole goal of the company, which started in 2009, is to quickly and quickly make an online store system in your present websites.
You do not have To create a whole new website. Just apply Ecwid on any stage, CMS or social networking (in five minutes) and you’re all set.
This raised my Attention, because I know the struggles that come along with attempting to migrate websites, particularly when it comes to ecommerce. So, I needed to gather an in-depth review of the Ecwid system to see if it is worth the time.
How Many Men and Women Use Ecwid?
It is quite Impressive what Ecwid has achieved since 2009, with more than 1 million retailers getting signed up. What is even more cool is that the Ecwid merchants span over 175 different countries, showing that this isn’t just a platform for most people in the united states or Europe. Even companies in developing nations have a chance to get an internet store going, and you do not even have to trash your prior website in case you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 accredited. If you are not sure what this is, it is pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your customers’ data is safe and protected.
Along with The total merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The difference between that 20,000 and also the 1 million is the simple fact that you don’t require a WordPress site in order to implement Ecwid. So, the 20,000 simply refers to WordPress users with the plugin.
What is Ecwid, and how does this function?
Ecwid is a hosted Solution for building an internet shop. Unlike competing products such as Shopify, Bigcommerce and Volusion, which allow you to construct a new website with e-commerce functionality, Ecwid is targeted more towards people who already have a website and simply want to add an online store for this.
Much like other E-commerce platforms, Ecwid lets you install’catalogs’ of all goods, and add photos, pricing, weight etc. . each. You can define shipping prices, accept credit card payments etc — all the crucial things that you would expect to be able to perform using an e-commerce solution.
However it differs Significantly from competing products such as Shopify, Volusion, Squarespace and Bigcommerce in that it isn’t actually designed to let you create a fully-featured, standalone e-commerce site; instead, it is intended to enable you add an online store to an present online presence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Website’, which does allow you produce a one-page standalone offering. We’ll talk via this in more detail later on in the review.) Ecwid Variations
The Product works by giving you a widget that gets placed on other sites — hence the title Ecwid: it’s short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add to an present website or social media profile, and your shop is displayed wherever you have added this code.
Ecwid makes Strides in the market by catering to businesses which don’t want to begin a brand new website. The primary feature is that you can take your old site and quickly incorporate the Ecwid system inside a few minutes.
You can also Mirror the system onto several other sites if you plan on selling elsewhere online. Manage all of these websites from one place instead of switching between multiple dashboards.
Another nice Feature is the syncing between multiple devices. Sell on-the-go together with your smartphone. This usually means you could go to a tradeshow to make a number of sales and all of these earnings are represented on the back part of your website.
The system is Also designed to integrate nicely with social networks, and that means you can sell your things on Facebook if desired. 1 part of Ecwid that we particularly enjoy is the delivery facet. With real time shipping integrations you always know what is going on with your requests and at which they’re being shipped to.
What other trendy Things are included with Ecwid?
It runs on a super fast framework
It comes with an address book for customers and clients
The system has over 43 translations for selling round the planet
You get lots of promotional tools such as vouchers, discounts, and bulk pricing and much more
Create your own customized email alerts
Utilize the automatic tax alternative (automatic taxation rates at checkout, tax reporting and submitting )
Thanks To Ecwid’s point-of-sale (POS) performance, you can use your Ecwid shop to market not only online but in bodily locations too — in stores, market stalls, in theatres and so on.
Together with Ecwid’s POS Functionality, irrespective of whether a customer buys a product in store, online, on their phone or through Facebook, everything stays in sync – i.e., the retailer’s catalogue, inventory and client / transaction information.
There’s a couple of ways that you can take advantage of this attribute: the simplest is likely to use’Paypal Here.’ This entails downloading the Ecwid iOS program from the Apple’s App store, connecting it to the Paypal Here service, and then taking payments using a cell card reader (pictured above).
You have two choices when it comes to POS Hardware and Paypal Here: you can buy a processor and swipe reader (for $24.99) or a chip and also tap reader (for $79.99). Both may be ordered direct from Ecwid.
There is a few Things worth noting about the Paypal Here integration: it’s only available to merchants in the US and UK. Second, it is not yet available on Android apparatus. (On their site, Ecwid say it’ll be available soon — but they’ve been saying that for quite a while now). Ecwid Variations
If you are located outside The US / UK, or need to work with another mobile device type, the good thing is that Ecwid also functions with the Vend, Clover, NCR Silver and Square POS systems. These all ease utilizing a larger selection of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers pill stands etc.) and are usable in more countries.
Although you could avail Of the Paypal Here POS option on most of paid-for plans, you will want to be on the most expensive’Unlimited’ plan if you would like to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning that they will display properly across apparatus — desktopcomputer, tablet and cellular. In an era where smartphone web surfing is eclipsing desktop surfing, this is important.
Unlike many similar Products, Ecwid provides a completely free plan.
Granted, it’s a fairly Basic plan, in which attributes such as discount vouchers and support are not available, and it merely lets you sell up to 10 products in two classes — but this could really be adequate for some customers, and using it is a fantastic way to try the system out.
However, A vital point to notice about the free plan is the fact that it is not good from an search engine optimization standpoint — you have to be on a paid plan to make certain that your product pages talk to hunt engines accurately (more on SEO under ).
Ecwid is ahead of the Pack because its storefronts could be mechanically translated into nearly 50 distinct languages — customers can view your store in their own language, without you needing to worry about creating alternate versions of it. Ecwid provides this performance by detecting visitors’ language mechanically based on their browser preferences / IP address.
Competing products such as Shopify And Bigcommerce are nevertheless to provide this sort of performance — that they force you to rely on third party apps, the creation of multiple stores or Google Translate to supply different language variations of your shop, which can be less than perfect. Therefore a definite win for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimization (search engine optimization ) in Ecwid is a fairly straightforward affair. You are able to edit the title of your page and its meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to suit your SEO objectives.
As far as I can tell But you can not manually change the URL of a product — you have to make do with the one that Ecwid creates for you. This isn’t ideal because key words in URLs are used by some search engines to categorise content during indexing.
However, The URLs that are automatically generated by Ecwid comprise the title you have given to your product – so in the event that you include some keywords in your product name (maybe not a bad idea anyway) your URL will comprise them also. This serves as a tool of a workaround, but I’d prefer full control over URLs. Ecwid Variations
1 area where Ecwid does not perform quite so Well on the SEO front entails AMP — accelerated cellular pages. As the name implies, AMP pages load faster on cellular devices. This motivates people to remain longer on your page, thus increasing’live time’ –something that’s considered by many search engine optimization experts believe to be rewarded with Google with preferential treatment in search results. Furthermore, Google occasionally highlights AMP webpages in carousels in search results, giving AMP content an extra little boost.
Regrettably However — and unlike rival products such as Bigcommerce or Shopify, you can not produce AMP versions of your goods using Ecwid.
Importing and exporting information
Like many competing Products Ecwid permits you to import and export your data in CSV format.
The Export option allows you to export product information, orders and customers (in CSV format) and means that if you feel the need to migrate your store to a different e-commerce platform, then you shouldn’t have some major difficulties doing so.
Utilizing Ecwid with other programs
Ecwid and Twitter
WordPress doesn’t Supplied any e-commerce performance out of the box, so anybody wanting to market on the stage will require a third-party alternative like Ecwid. There’s an Ecwid plugin available, so adding an Ecwid store to your WordPress site is quite simple — you can get up and running with a few clicks.
You simply sign up to get an Ecwid account and install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly excellent e-commerce features, but the number of payment gateway options is quite limited — you need to use Stripe or Paypal. (And with Stripe only functions if you’re selling products from certain countries). The other principal issue with the built-in Squarespace selling tools is they don’t facilitate dropshipping, and full export of merchandise is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these limitations, and adding it to some Squarespace site is quite simple: it is a simple matter of including a code block into a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping choice for Wix users, so again Ecwid can provide a fantastic workaround. A committed program is offered by Ecwid to enable you integrate the item onto a Wix store easily.
Apps and plugins
Ecwid provides a fairly Restricted number integrations with other well-known apps. Integrations do exist with services Mailchimp, Xero and Freshbooks; but to be fair the assortment of integrations may be more extensive — competing goods such as Shopify offer a much wider assortment of programs. Notable omissions in the Ecwid store comprise Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming shortly ).
The Picture is better in regards to CMS plugins: these are offered for WordPress, Wix and Joomla, allowing for you to set up Ecwid on one of these platforms quite easily. Ecwid Variations
Interface and ease of use
Ecwid’s Interface is rather user friendly. Like most similar online shop builders, you receive a vertical menu on the left which allows you to access key performance, and the place on the right can be used to display or edit associated products, site content and reports.
Much like any e-commerce tool, you will have to Spend a reasonable amount of time getting your head about producing catalogues and product variations, establishing transport rates and so on…but there is nothing here that should represent also a lot of a learning curve.
Things are helped by an ‘onboarding checklist’ that’s supplied to you when you log in for the first time.
If You are stuck however, you could always get in contact with Ecwid’s support staff — more on this later — or, if you’re on a’Business’ or’Unlimited’, you can make the most of this included customization support (you get two hours and 12 hours personalization time from Ecwidon these plans).
Ecwid and GDPR
I am not a Lawyer, so please note that the below observations should not be interpreted as legal information, but I’m planning to do my best to spell out some of the key GDPR issues facing Ecwid users below.
With the introduction of That the EU’s new GDPR laws, there are several legal steps that website owners now should take to ensure that they are adequately protecting EU customers’ and visitors’ privacy. There are serious financial penalties for doing this (to the point where it is usually a good idea to speak with a lawyer on what to do); and even when your business is not located in the EU, then you still need to comply with the regulations where any website visits in the EU are worried.
Based on my Understanding of the key GDPR rules, the main priorities for prospective Ecwid store owners would be to:
· Provide sufficient privacy and cookie notices
· Process and store data securely
· Get explicit permission from those registering to mailing lists that it is fine to send them e-newsletters
· Provide a means to opt in or revoke consent to use of non-essential biscuits on a website (and also to log that approval ).
There doesn’t seem to be Whatever stops you fulfilling the first three requirements readily enough with Ecwid, though you will need to devote time and potentially money generating adequate notices and crafting information capture forms so they are GDPR compliant.
Where things get Complex with Ecwid is your fourth requirement — cookie approval. To Guarantee GDPR compliance, you need to display a cookie cutter banner to your visitors which
· Allows them to select which cookies they want to conduct BEFORE those cookies are conducted (i.e., to provide’prior permission’)
· Logs their approval to conduct biscuits Ecwid Variations
· Allows them to revoke approval at a later point
So for example, if you Utilize a Facebook Advertising cookie in conjunction with your Ecwid shop, you’ll be breaking GDPR legislation unless you’ve got a banner in place which does all of the above.
Nowout of the box at There is not a way to take care of the cookie approval issue with Ecwid. Nor is there an adequate app accessible from the Ecwid app shop (the only alternative on this front I can locate, the’EU cookie banner’, doesn’t appear to provide the necessary performance — despite costing $1.99 a month to utilize ).
It Appears to me that the only option available to Ecwid users would be to use a specialist product such as CookiePro, which does supply all the essential functionality to make cookie approval fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does require quite a great deal of configuration and you’ll need to set quite a lot of time apart to set this up.
Setup and Layout
I Truly enjoy The simple fact which you’re able to run a web site without paying for anything. This makes the installation process that much easier, because you simply have to punch in your email and create a password to proceed straight to the backend interface.
The machine has Wizards for every platform that you want to place your shop on. If you’ve got a WordPress site, simply walk through three steps to get up and running. You can even click on options like Facebook and Joomla, depending on where you would like to market.
The backend Design is flawless, because it walks you through every website creation and integration step with some fine text and photos. As soon as you obtain your store implemented on a website or social page it looks fairly slick.
The layout Depends somewhat on the subject you’ve got on your website, however as you can see below, it displays photos well and appears clean and simple to navigate. I especially enjoy the Shopping Bag area, which can be outstanding and easy to find for customers when they want to checkout.
Though many Sites will be cellular friendly, its fine understanding that Ecwid involves a native shopping program for both iOS and Android. Merchants now get a native shopping program for iOS and Android.
This means you Can mange your store and market on the move, while also providing your clients an opportunity to get products from the mobile interface.
The final Design thing that makes sense to mention is your vocabulary instrument. Since conducting an online store generally requires one to attain out to people from all over the planet, you’re bound to stumble upon some customers who would love to read product pages and other content in their native tongue. Ecwid supports 45 languages, so if a user wants to translate from English into Spanish, that’s no problem at all.
The Ecwid App Economy
Having the Chance to put in applications is a sure fire way to scaling up your ecommerce site in a reasonable manner. Ecwid includes a place called the Ecwid App Market. It provides 65 software, helping merchants extend their store performance readily. Ecwid Variations
Some of the apps Can give you a hand with rating and reviews, rewards programs, automated advertising tools, analytics, custom layout topics and more.
SEO and Marketing
Ecwid is a Third-party solution to your current website, so you would normally need to employ additional SEO and marketing tools to truly get the word out. Nevertheless, Ecwid provides quality SEO features to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, therefore all Ecwid stores are indexed by Google with no extra effort. It gets even better with WordPress websites, since you acquire access to additional search engine optimization plugins and the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as straightforward as they come, since it doesn’t appear to include any of those unnecessary bells and whistles you might find on other ecommerce platforms.
Each measure is Clear and concise, so you may just go in there and sort in a product name, price and picture then save the merchandise for later. Of course you can always open up the Powerful Options, however they separate these for if you are all set to get started ramping up your own store.
As an example of the stock Rich direction toolset, you gain access to things like out of stock merchandise monitoring, mobile device stock management, barcode scanning and more.
Ecwid offers A Chat With Sales feature that is always one of my favourite ways to converse to companies. Simply send them a question and you can work on something else until they respond.
The company also Provides a powerful support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include phone support, online chat service and email support, keeping the response time short and encourage quality .
In my eyes, the Platform has all you might want in terms of support.
Payments and Safety
It’s not always Simple to find an ecommerce platform which doesn’t charge transaction fees, but that’s just what you get with Ecwid. They never control any sort of trade fee with any of those programs they offer, which makes it desirable for any store that is hoping to keep costs down and also to improve margins.
Remember that Ecwid isn’t a payment processor, which means you have to setup something such as PayPal or Stripe to process all the transactions that come through your site. It’s pretty easy to implement these systems, since Ecwid integrates with over 40 international payment choices. However, each one of those processors have their own trade fees so you have to get ready for them.
It is rather Clear that Ecwid takes safety seriously, since the company is a PCI DSS Grade 1 certified supplier. The company also states that each transaction that includes sensitive data is transferred via a secure HTTPS channel. Ecwid Variations
What if you Would love to accumulate both offline and online payments? Perhaps you’d like a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your operation into both an online and offline system.
Advantages and cons of using Ecwid
· Ecwid signifies a really easy way to add e-commerce to any present website.
· Point-of-sale performance is available, and there are a number of strategies to implement it.
· The item is cheap compared to other solutions.
· It supports multi-language versions of your shop.
· The store designs are responsive.
· Plugins / programs are available for major platforms (such as WordPress, Drupal and Wix).
· It allows users of website building products which don’t facilitate dropshipping to start doing this (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter site’ option is a fantastic stopgap measure for retailers who need a store quickly, but have yet to develop a full website to add the Ecwid widget to.
· The free Ecwid program is not time-limited, includes support, and is rather generous concerning features.
· The Paypal Here POS system is limited to the US and UK.
· The Paypal This POS process is limited to iOS users.
· Phone support is only available on the more expensive programs.
· There is a restricted number of apps / integrations offered in the Ecwid App store.
· You can’t alter product URLs, which is slightly annoying in the search engine optimization perspective.
· You can not create AMP versions of merchandise pages using Ecwid.
· Creating Ecwid GDPR-compliant (with respect to getting cookie consent) sounds difficult.
· The free version doesn’t let you access any of the search engine optimization tools.
Ecwid comes With four strategies, among which is totally free. They promote the free plan like mad, and mention that many different platforms drag you into a free trial, where you will eventually need to pay.
That is where Ecwid stands out, and you’ll be able to see the other payment plans are fairly affordable.
The Free program Allows you to sell 10 products, while the Venture plan ups that depend to 100 goods and you get items like an iPhone management program. The company program goes up to 2500 merchandise for a superb price and you get live chat support. Priority support comes along with the Unlimited plan and you can also market an unlimited number of products.
Ecwid is one of The cheapest solutions on the marketplace. You can see that it’s actually more affordable than a lot of the other programs we’ve reviewed in the past, so if you’re looking for value, this might be the perfect plugin for you.
In short, I’m Starting to think that Ecwid is among the best ways to sell online, as long as you implement the best methods to improve your earnings online as well. Ecwid is a slick system, with superb simple implementation steps, which makes it perfect for the small business audience. Ecwid Variations