Introduction Ecwid Vend
Have you ever Wondered if you’re using the right ecommerce platform for selling online? Can you occasionally stumble upon a new service that’s more functional and cheaper than what you’re using now? Starting a small business is all about keeping your costs low, and locating an ecommerce platform to help you with half the battle. Unfortunately, when you operate a small company website it frequently becomes tricky when you want to attract on a new ecommerce platform or even just modify your website whatsoever. Read our Ecwid review to find out more about this solution. Ecwid Vend
Many options Intentionally make a closed system, which can be tedious to maneuver away from as soon as you begin. But with a stage named Ecwid, you no longer need to worry about this. Actually, the entire aim of the business, which began in 2009, is to quickly and inexpensively make an internet store system in your present websites.
You don’t have To create a whole new website. Just implement Ecwid on any stage, CMS or social networking (in five minutes) and you are all set.
This increased my Attention, because I understand the struggles that come along with trying to migrate sites, especially in regards to ecommerce. So, I needed to gather a comprehensive review of this Ecwid system to see if it is worth the time.
How Many Men and Women Use Ecwid?
It is rather Remarkable what Ecwid has done since 2009, with more than 1 million retailers getting signed up. What’s even more cool is that the Ecwid merchants span over 175 different countries, demonstrating that this isn’t just a platform for most people in the US or Europe. Even businesses in developing countries have a opportunity to find an internet store going, and you do not have to trash your prior site if you have one.
The usership Continues to grow, particularly considering Ecwid is currently PCI DSS Level 1 certified. If you are not sure what that is, it’s pretty much the gold standard for security in the ecommerce world. You can rest easy knowing you and your clients’ data is safe and secure.
Along with The overall merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The difference between that 20,000 and the 1 million is the simple fact you don’t require a WordPress site to implement Ecwid. So, the 20,000 simply refers to WordPress users using the plugin.
What is Ecwid, and how does this work?
Ecwid is a hosted Alternative for building an online store. Unlike competing products such as Shopify, Bigcommerce and Volusion, which permit you to build a new site with e-commerce performance, Ecwid is targeted more towards people who currently have a website and just wish to add an internet store for this.
Much like other E-commerce programs, Ecwid allows you to set up’catalogs’ of products, and add photos, pricing, weight etc. for each. You can specify shipping rates, accept credit card payments and so on — all the key things that you’d expect to be able to perform with an e-commerce solution.
However it differs Apart from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it isn’t really designed to let you produce a fully-featured, standalone e-commerce website; rather, it is designed to enable you add an online store to an existing online presence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Website’, that does allow you produce a one-page standalone offering. We’ll chat through this in more detail later on in the inspection.) Ecwid Vend
The Product operates by giving you a widget that gets placed on other sites — hence the title Ecwid: it’s short for’E-commerce Widget’. You receive a few lines of HTML code (the widget) to add into an existing site or societal media profile, and your store is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to businesses that don’t need to start a brand new site. The primary feature is that you can take your old website and quickly integrate the Ecwid system within a couple of minutes.
You can also Mirror the system onto several different sites if you anticipate selling elsewhere on the web. Handle all of these websites from 1 location rather than switching between multiple dashboards.
Another nice Feature is that the syncing between multiple devices. Sell on-the-go with your smartphone. This usually means you could visit a tradeshow to make a few sales and each one these earnings are reflected on the back part of your website.
The system is Also designed to integrate well with social networks, so you may sell your things on Facebook if desired. One part of Ecwid we especially enjoy is the shipping aspect. With real time shipping integrations you always know what is going on with your requests and at which they are being sent to.
What other trendy Things are included with Ecwid?
It runs on a super quick frame
It comes with an address book for customers and clients
The machine has over 43 translations for sale around the world
You get a Lot of promotional instruments such as coupons, discounts, bulk pricing and much more
Create your own customized email notifications
Utilize the automated tax alternative (automatic tax charges at checkout, tax reporting and filing)
Thank you To Ecwid’s point-of-sale (POS) functionality, you can use your Ecwid store to sell not only online but in physical locations too — in stores, market stalls, at theatres and so on.
With Ecwid’s POS Performance, irrespective of if or not a customer purchases a product in store, online, on their telephone or through Facebook, everything stays in sync – i.e., the retailer’s catalog, inventory and client / transaction info.
There’s a few ways that you can take advantage of this feature: the simplest is likely to use’Paypal Here.’ This involves downloading the Ecwid iOS app from the Apple’s App shop, linking it to the Paypal Here support, then taking payments using a mobile card reader (pictured above).
You’ve got two options when it comes to POS Hardware and Paypal This: you can buy a chip and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both can be ordered straight from Ecwid.
There is a few Things worth noting the Paypal Here integration: first, it’s only available to retailers in the US and UK. Secondly, it’s not yet available on Android devices. (On their site, Ecwid say it’ll be available shortly — but they’ve been saying that for quite a while now). Ecwid Vend
If you are located outside That the US / UK, or want to work with another mobile device type, the fantastic news is that Ecwid also functions together with the Vend, Clover, NCR Silver and Square POS systems. These all ease using a larger selection of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers pill racks etc.) and are usable in more countries.
Although you could avail Of this Paypal Here POS option on most of paid-for programs, you’ll want to be to the most expensive’Unlimited’ plan if you want to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning they will display correctly across apparatus — desktop, tablet and mobile. In an era where smartphone internet browsing is eclipsing desktop browsing, this is important.
Unlike many similar Goods, Ecwid offers a totally free plan.
Granted, it’s a pretty Basic plan, where features like discount vouchers and service aren’t available, and it only lets you sell up to 10 products in 2 classes — but this may really be adequate for some users, and using it’s a good way to try the system out.
But, A key point to note about the free program is the fact that it is not great from an search engine optimization standpoint — you need to be on a paid plan to ensure your product pages speak to hunt engines accurately (more on SEO under ).
Ecwid is ahead of the Pack because its storefronts can be automatically translated into nearly 50 distinct languages — customers can view your shop in their own language, without you having to worry about producing alternate versions of this. Ecwid provides this performance by discovering visitors’ language mechanically according to their browser settings / IP address.
Competing products such as Shopify And Bigcommerce are yet to supply this type of performance — they force you to rely on third party apps, the creation of multiple shops or Google Translate to provide different language variations of your store, which can be less than ideal. Therefore a definite triumph for Ecwid here.
Ecwid and search engine optimization
Search engine Optimization (search engine optimization ) in Ecwid is a fairly straightforward affair. You can edit the title of your webpage and its own meta description; the applicable fields are pre-populated for you automatically, but you can tweak them to match your SEO objectives.
So Far as I could tell However, you can not manually change the URL of a product — you need to make do with the one which Ecwid creates for you. This isn’t perfect because key words in URLs are used by some search engines to categorise content during indexing.
But, The URLs that are automatically generated by Ecwid include the name you have given to your own product – so in the event that you include some keywords in your product name (maybe not a bad idea anyhow ) your URL will comprise them too. This serves as something of a workaround, but I’d prefer full control over URLs. Ecwid Vend
One place where Ecwid does not perform quite so Well on the search engine optimization front entails AMP — accelerated mobile pages. As its name implies, AMP pages load quicker on cellular devices. This encourages people to stay longer on your webpage, thus increasing’live time’ –something which is considered by many SEO experts consider to be rewarded by Google with preferential treatment in search results. Additionally, Google occasionally highlights AMP pages in carousels in search results, providing AMP content an extra little boost.
Unfortunately However — and unlike rival products such as Bigcommerce or Shopify, you can’t produce AMP variations of your goods using Ecwid.
Importing and exporting data
Like many competing Products Ecwid permits you to import and export your data in CSV format.
The Export option allows you to export product data, orders and customers (in CSV format) and ensures that if you ever feel the need to migrate your store to another e-commerce platform, then you should not have some significant difficulties doing so.
Using Ecwid with other programs
Ecwid and Twitter
WordPress doesn’t Provided any e-commerce performance out of the box, so anyone wishing to market on the stage will require a third-party alternative like Ecwid. There is an Ecwid plugin accessible, so adding an Ecwid store to your WordPress site is quite simple — you can get up and running with a few clicks.
You just sign up to get an Ecwid accounts and install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly good e-commerce attributes, but the amount of payment gateway options is quite limited — you have to use Stripe or Paypal. (And with Stripe only functions if you’re selling products from certain countries). The other principal issue with the built-in Squarespace selling software is they don’t facilitate dropshipping, and full export of merchandise isn’t currently possible.
Integrating Ecwid with Squarespace allows you to bypass these constraints, and adding it into some Squarespace site is very simple: it’s a simple matter of including a code block to a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping option for Wix users, so again Ecwid can offer a fantastic workaround. A committed program is provided by Ecwid to allow you integrate the item onto a Wix shop easily.
Apps and plugins
Ecwid provides a pretty Limited number integrations with other apps that are well-known. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be fair the assortment of integrations may be more extensive — competing goods such as Shopify offer a much broader range of apps. Notable omissions from the Ecwid store include Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming soon).
The Picture is better when it comes to CMS plugins: these are offered for WordPress, Wix and Joomla, enabling for you to install Ecwid on these platforms quite easily. Ecwid Vend
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like many similar online shop builders, you get a vertical menu on the left which lets you access key functionality, and the place on the right can be used to edit or display associated products, site reports and content.
As with any e-commerce tool, you will have to Spend a fair amount of time getting your head about producing catalogues and product variations, setting up transport rates and so on…but there isn’t anything here that should represent too a lot of a learning curve.
Things are helped by an ‘onboarding checklist’ that is provided to you when you log in for the first time.
If You’re stuck however, you could always get in contact with Ecwid’s support staff — more on this later — or, if you are on a’Business’ or’Unlimited’, you can take advantage of the included customization service (you get 2 hours and 12 hours personalization time from Ecwidon these programs ).
Ecwid and GDPR
I am not a Lawyer, so please be aware the below observations should not be interpreted as legal advice, but I’m planning to do my very best to spell out some of the major GDPR problems facing Ecwid users below.
With the introduction of That the EU’s new GDPR legislation, there are many legal steps that website owners now should take to ensure that they are adequately protecting EU customers’ and visitors’ privacy. There are severe financial penalties for doing so (to the point where it is typically a good idea to consult a lawyer about what to do); and even if your business isn’t located in the EU, then you still will need to obey the regulations where any site visits in the EU are concerned.
According to my Understanding of the crucial GDPR principles, the main priorities for prospective Ecwid store owners would be to:
· Provide adequate privacy and cookie cutter notices
· Process and store data securely
· Get explicit permission from people signing up to mailing lists that it is okay to send them e-newsletters
· Provide a way to opt in or revoke permission to use of non-essential biscuits onto a site (and also to log that consent).
There does not seem to be Anything that stops you fulfilling the first few requirements readily enough with Ecwid, although you will have to spend time and potentially money generating adequate notices and crafting information capture forms so that they are GDPR compliant.
Where things get Complex with Ecwid is the fourth requirement — cookie cutter approval. To Guarantee GDPR compliance, you need to exhibit a cookie banner to your customers which
· Allows them to select which cookies they would like to conduct BEFORE those biscuits are conducted (i.e., to give’prior permission’)
· Logs their approval to run biscuits Ecwid Vend
· Allows them to revoke approval at a later point
So for Instance, If you Use a Facebook Ads cookie in conjunction with your Ecwid store, you will be breaking up GDPR legislation unless you’ve got a banner in place which does all the above.
Nowout of the box at There is not a way to deal with the cookie approval issue with Ecwid. Nor is there a decent app available from the Ecwid app store (the only option on front I can find, the’EU cookie banner’, doesn’t seem to provide the essential functionality — even though costing $1.99 per month to use).
It Seems to me that the only option available to Ecwid consumers is to use a specialist product like CookiePro, which will supply all the essential performance to generate cookie approval fully GDPR compliant. Despite being a strong product however, Cookiepro does need quite a great deal of configuration and you will want to put quite a lot of time aside to set this up.
Installation and Layout
I Truly like The simple fact that you can run a web site without paying anything. This makes the setup process that much easier, since you just need to punch in your email and create a password to proceed right to the backend port.
The system has Wizards for each platform that you want to place your store on. In case you’ve got a WordPress site, just walk through three steps to get up and running. You can even click on choices like Facebook and Joomla, depending on where you want to sell.
The backend Design is perfect, since it walks you through every website creation and integration measure with a few fine text and photos. As soon as you obtain your store implemented on a website or social page it appears fairly slick.
The layout Depends upon the subject you have on your website, however as you can see below, it displays photos well and appears clean and easy to navigate. I especially enjoy the Shopping Bag area, which is outstanding and easy to find for clients when they want to market.
Though many Sites are going to be cellular friendly, its fine understanding that Ecwid involves a native shopping application for both iOS and Android. Merchants now get a native shopping application for iOS and Android.
This means you Can mange your shop and market on the go, while also giving your clients an opportunity to get products from the mobile interface.
The closing Design item that makes sense to mention is the vocabulary tool. Since running an internet store generally requires you to reach out to individuals from throughout the planet, you’re bound to stumble upon some clients who’d like to read product webpages and other content in their native tongue. Ecwid supports 45 languages, so if a user wants to translate from English to Spanish, that is not a problem at all.
The Ecwid App Market
Having the Chance to install applications is a sure fire way to scaling up your ecommerce website in a fair manner. Ecwid has a place called the Ecwid App Market. It offers 65 software, helping retailers extend their shop performance readily. Ecwid Vend
A Few of the apps Will help you out with reviews and rating, rewards programs, automated advertising tools, analytics, customized design topics and much more.
SEO and Marketing
Ecwid is a Third party solution to your current site, so you’d typically have to employ additional SEO and advertising tools to really get out the word. Nevertheless, Ecwid supplies quality SEO features to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid shops are indexed by Google without any extra effort. It gets better with WordPress websites, since you gain access to additional SEO plugins and also the default search engine functionality on the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as simple as they come, because it doesn’t seem to incorporate any of the unnecessary bells and whistles you may find on other e commerce platforms.
Each measure is Concise and clear, so that you can just go in there and type in a product name, price and picture then save the product for later. Obviously you could always open up the More Powerful Options, but they different these for if you are all set to start ramping up your own store.
As an example of the stock Rich management toolset, you gain access to things like from stock product tracking, mobile device stock management, barcode scanning and much more.
Ecwid offers A Chat With Earnings feature which is one of my favourite ways to talk with companies. Simply send them a query and you are able to work on something else until they respond.
The company also Provides a powerful support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include phone service, online chat service and email support, maintaining the response time brief and support quality high.
In my mind, the Platform has everything you could want in terms of support.
Payments and Security
It’s not necessarily Simple to find an ecommerce platform that does not charge transaction fees, but that’s exactly what you get with Ecwid. They never control any kind of transaction fee with any of the plans they provide, making it desirable for any shop that is hoping to keep costs down and also to improve margins.
Remember that Ecwid is not a payment processor, which means you’ve got to setup something like PayPal or Stripe to process all the transactions that come through your website. It is rather simple to employ one of these systems, because Ecwid incorporates with over 40 international payment options. However, each one of these processors have their own transaction fees so that you have to prepare for them.
It is rather Clear that Ecwid takes security seriously, because the provider is a PCI DSS Level 1 accredited supplier. The business also states that every trade that includes sensitive data is transferred through a secure HTTPS channel. Ecwid Vend
Imagine if you Would love to collect both offline and online payments? Perhaps you’d prefer a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your performance into both an offline and online system.
Advantages and cons of using Ecwid
· Ecwid represents a really simple way to add e-commerce to some present website.
· Point-of-sale performance can be obtained, and there are quite a few ways to apply it.
· The item is cheap compared to other solutions.
· It supports multi-language variations of your shop.
· The store layouts are responsive.
· Plugins / programs are available for major platforms (like WordPress, Drupal and Wix).
· It permits users of site building products which don’t facilitate dropshipping to start doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a fantastic stopgap measure for retailers who want a shop quickly, but have yet to create a complete website to add the Ecwid widget to.
· The free Ecwid program isn’t time-limited, includes service, and is fairly generous in terms of features.
· The Paypal This POS system is limited to the US and UK.
· The Paypal Here POS process is limited to iOS users.
· Telephone support is only available on the more expensive plans.
· There’s a restricted number of programs / integrations available from the Ecwid Program shop.
· You can not change merchandise URLs, which can be slightly annoying in the SEO perspective.
· You can’t create AMP versions of product pages utilizing Ecwid.
· Making Ecwid GDPR-compliant (with regard to obtaining cookie approval ) sounds hard.
· The free version doesn’t let you access any of the SEO tools.
Ecwid comes With four strategies, one of which is completely free. They market the free plan like mad, and mention that many other platforms drag you in free trial, even where you will eventually need to pay.
This is where Ecwid stands out, and you can see that the other payment plans are rather affordable.
The Free plan Lets you sell 10 products, whereas the Venture program ups that count to 100 products and you get items like an iPhone direction program. The company program goes up to 2500 merchandise for a wonderful price and you get live chat service. Priority support comes alongside the Unlimited program and you can also market an unlimited amount of products.
Ecwid is one of The most economical solutions available on the marketplace. You can see that it is actually more affordable than a lot of the other platforms we’ve reviewed previously, so if you’re looking for value, this could be the perfect plugin for you.
In short, I’m Starting to believe that Ecwid is among the best ways to sell online, provided that you implement the best methods to enhance your earnings online too. Ecwid is a sleek system, with superb easy implementation steps, making it ideal for the small business crowd. Ecwid Vend