Background Ecwid Ventajas Y Desventajas
Have you ever Wondered if you’re using the right ecommerce platform for selling online? Can you sometimes stumble upon a new service that’s more practical and more economical than what you’re using today? Starting a small business is all about keeping your prices low, and locating an ecommerce platform to assist you with that is half the battle. Unfortunately, when you run a small company website it frequently becomes tricky once you would like to attract on a brand new ecommerce platform or perhaps just modify your website whatsoever. Read our Ecwid review to find out more about this solution. Ecwid Ventajas Y Desventajas
Many options Purposefully create a closed system, which can be tedious to move away from as soon as you get started. But with a platform called Ecwid, you no longer have to worry about it. Actually, the entire aim of the company, which started in 2009, would be to quickly and inexpensively create an online store system on your existing websites.
You don’t have To make a whole new site. Just implement Ecwid on any stage, CMS or social network (in five minutes) and you’re good to go.
This increased my Attention, because I understand the struggles that come along with attempting to migrate websites, particularly when it comes to ecommerce. So, I needed to put together a comprehensive review of this Ecwid system to see if it’s worth the time.
How Many People Use Ecwid?
It is quite Remarkable what Ecwid has achieved since 2009, with over 1 million retailers getting signed up. What is even more cool is that the Ecwid merchants span over 175 distinct countries, showing that this isn’t only a platform for people in the US or Europe. Even businesses in developing countries have a chance to find an internet store heading, and you don’t have to squander your prior site if you have one.
The usership Continues to grow, particularly considering Ecwid is now PCI DSS Level 1 certified. If you are not sure what this is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing that you and your clients’ information is safe and protected.
Along with The overall merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The gap between that 20,000 along with the 1 million is the simple fact that you don’t need a WordPress site in order to implement Ecwid. So, the 20,000 simply identifies WordPress users with the plugin.
What’s Ecwid, and how can it work?
Ecwid is a hosted Solution for building an internet store. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to construct a fresh website with e-commerce functionality, Ecwid is geared more towards people who already have a website and simply want to add an internet store for this.
Much like other E-commerce platforms, Ecwid allows you to install’catalogs’ of products, and add photographs, pricing, weight etc. for each. You are able to define shipping prices, accept credit card payments etc — all of the key things that you would expect to be able to perform with an e-commerce solution.
However it differs Apart from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it is not actually designed to let you produce a fully-featured, standalone e-commerce website; rather, it is designed to allow you add an internet store to an existing online presence.
(That said, Ecwid have Recently added some new functionality, called’Starter Website’, which will let you produce a one-page standalone offering. We are going to chat through this in more detail later on in the inspection.) Ecwid Ventajas Y Desventajas
The Product works by providing you a widget that gets placed on other sites — hence the name Ecwid: it is short for’E-commerce Widget’. You receive a few lines of HTML code (the widget) to add to an existing website or societal media profile, and your shop is displayed wherever you have inserted this code.
Ecwid makes Strides in the market by catering to businesses that don’t need to begin a brand new website. The main attribute is that you can choose your old website and quickly incorporate the Ecwid system within a couple of minutes.
You can also Mirror the machine onto several different websites if you anticipate selling elsewhere online. Handle all these websites from one location instead of switching between multiple dashboards.
Another pleasant Attribute is that the syncing between multiple devices. Sell on-the-go together with your smartphone. This usually means that you can go to a tradeshow to generate a number of sales and all these earnings are reflected on the backend of your site.
The system is Also made to integrate well with social networks, so that you may sell your things on Facebook if desired. One part of Ecwid we particularly enjoy is the delivery aspect. With real-time shipping integrations you always know what’s happening with your requests and at which they are being sent to.
What other cool Items are comprised with Ecwid?
It runs on a super fast framework
It comes with an address book for customers and clients
The system has over 43 translations for selling around the planet
You receive a Lot of promotional instruments like vouchers, discounts, and bulk pricing and much more
Create your own customized email notifications
Use the automatic tax solution (automatic tax rates at checkout, tax reporting and submitting )
Thank you Into Ecwid’s point-of-sale (POS) performance, you can use your Ecwid store to market not only online but in bodily locations too — in stores, market stalls, at concerts and so on.
With Ecwid’s POS Performance, irrespective of whether a customer purchases a product in shop, online, on their phone or via Facebook, everything remains in sync – i.e., the retailer’s catalog, inventory and customer / trade information.
There’s a couple of ways that you can take advantage of this feature: the simplest is probably to use’Paypal Here.’ This entails downloading the Ecwid iOS program from the Apple’s App store, connecting it to the Paypal Here service, then taking payments utilizing a mobile card reader (pictured above).
You have two choices when it comes to POS Hardware and Paypal Here: you can buy a chip and swipe reader (for $24.99) or a processor and also tap reader (for $79.99). Both may be arranged direct from Ecwid.
There is a few Things worth noting the Paypal Here integration: it’s only available to merchants in america and UK. Secondly, it is not yet available on Android apparatus. (On their website, Ecwid say it will be available shortly — but they’ve been saying that for quite a while now). Ecwid Ventajas Y Desventajas
If you’re located outside The US / UK, or want to work with another mobile device kind, the good thing is that Ecwid also functions together with all the Vend, Clover, NCR Silver and Square POS systems. These all ease utilizing a larger selection of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers tablet stands etc.) and are usable in more countries.
Although you can avail Of this Paypal Here POS choice on most of paid-for plans, you will want to be to the priciest’Unlimited’ program if you would like to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning they will display properly across apparatus — desktopcomputer, tablet computers and cellular. In an era where smartphone web browsing is eclipsing desktop browsing, this is important.
Unlike many similar Products, Ecwid offers a completely free program.
Granted, it’s a pretty Basic plan, where features such as discount coupons and service aren’t accessible, and it merely allows you to sell up to ten products in two categories — but this could actually be sufficient for some users, and using it is a fantastic way to try the system out.
However, A vital point to note about the free plan is that it is not good from an SEO point of view — you have to be on a paid plan to make certain your product pages talk to hunt engines accurately (more on SEO under ).
Ecwid is ahead of the Pack because its storefronts could be mechanically translated into nearly 50 different languages — clients can view your store in their own language, without you having to worry about producing alternate versions of this. Ecwid provides this functionality by detecting visitors’ language mechanically according to their browser preferences / IP address.
Competing products like Shopify And Bigcommerce are nevertheless to supply this type of functionality — they force you to rely on third party programs, the production of numerous stores or Google Translate to supply different language variations of your shop, which can be less than perfect. So a definite triumph for Ecwid here.
Ecwid and search engine optimization
Search engine Optimization (SEO) in Ecwid is a pretty straightforward affair. You can edit the title of your webpage and its own meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to match your SEO objectives.
As far as I could tell But you can not manually change the URL of a product — you have to make do with the one that Ecwid generates for you. This is not perfect because key words in URLs are used by some search engines to categorise content through indexing.
But, The URLs which are automatically generated by Ecwid comprise the name you’ve given to your product – so in the event that you include some keywords in your product name (not a bad idea anyway) your URL will include them too. This functions as something of a workaround, but I would prefer whole control over URLs. Ecwid Ventajas Y Desventajas
1 area where Ecwid does not perform so Well on the search engine optimization front entails AMP — accelerated cellular pages. As its name suggests, AMP pages load faster on cellular devices. This encourages people to stay longer on your webpage, thus increasing’live time’ –something that’s believed by many SEO experts consider to be rewarded with Google with preferential treatment in search results. Furthermore, Google sometimes highlights AMP webpages in carousels in search results, providing AMP articles an extra little boost.
Regrettably However — and unlike most competing products like Bigcommerce or even Shopify, you can’t create AMP versions of your goods using Ecwid.
Importing and exporting information
Like many competing Products Ecwid permits you to import and export your data in CSV format.
The Export option permits you to export merchandise data, orders and clients (again, in CSV format) and means that if you feel the need to migrate your shop to another e-commerce platform, you should not have any significant difficulties doing so.
Using Ecwid with other platforms
Ecwid and Twitter
WordPress doesn’t Provided any e-commerce functionality out of this box, so anyone wanting to sell on the platform will need a third-party alternative like Ecwid. There’s an Ecwid plugin accessible, therefore adding an Ecwid shop to your WordPress site is very straightforward — you can get up and running with a few clicks.
You just sign up to get an Ecwid account and install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly excellent e-commerce features, but the amount of payment gateway options is quite limited — you have to use Stripe or Paypal. (And using Stripe only functions if you’re selling goods from certain countries). Another main issue with the built-in Squarespace selling tools is they don’t facilitate dropshipping, and complete export of products is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these limitations, and adding it to a Squarespace site is very easy: it is a simple matter of adding a code block into a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping option for Wix users, therefore again Ecwid can provide a good workaround. A dedicated program is provided by Ecwid to allow you incorporate the product on a Wix store easily.
Programs and plugins
Ecwid provides a fairly Limited number integrations with other well-known apps. Integrations do exist with services Mailchimp, Xero and Freshbooks; but to be honest the range of integrations could be more extensive — competing products like Shopify provide a much broader assortment of programs. Notable omissions in the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming soon).
The Picture is better in regards to CMS plugins: All these are available for WordPress, Wix and Joomla, enabling for you to install Ecwid on these platforms quite easily. Ecwid Ventajas Y Desventajas
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like many similar online store builders, you receive a vertical menu on the left which lets you access key functionality, and the place on the right can be used to display or edit related products, site reports and content.
Much like any e-commerce tool, you’ll need to Spend a fair amount of time getting your head around producing catalogues and product variations, setting up transport rates etc…but there is nothing that should represent too a lot of a learning curve.
Things are aided by an ‘onboarding checklist’ that is provided to you when you log in for the first time.
If You’re stuck nonetheless, you could always get in touch with Ecwid’s support staff — more on that later — or, even if you are on a’Business’ or’Unlimited’, you are able to take advantage of this included customization support (you get two hours and 12 hours personalization time from Ecwidon these plans).
Ecwid and GDPR
I am not a Attorney, so please note the below observations should not be interpreted as legal advice, but I am planning to do my best to spell out a number of the key GDPR issues facing Ecwid consumers under.
With the introduction of That the EU’s new GDPR laws, there are many legal steps that website owners now should take to ensure they are adequately protecting EU customers’ and visitors’ privacy. There are serious financial penalties for doing so (to the point where it’s usually a good idea to consult a lawyer about what to do); and even when your company isn’t located in the EU, you still will need to obey the regulations where any site visits in the EU are concerned.
According to my Understanding of the crucial GDPR rules, the main priorities for prospective Ecwid store owners would be to:
· Provide adequate privacy and cookie notices
· Process and store data securely
· Get explicit consent from those registering to mailing lists that it is okay to send them e-newsletters
· Provide a way to opt in or revoke permission to use of non-essential cookies on a website (and to log that consent).
There doesn’t Appear to be Whatever stops you meeting the first few requirements easily enough with Ecwid, although you will have to spend time and possibly money generating adequate notices and crafting data capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie cutter consent. To Guarantee GDPR compliance, you need to display a cookie cutter banner to your customers which
· Allows them to select which cookies they want to conduct BEFORE those cookies are conducted (i.e., to give’prior permission’)
· Logs their approval to conduct biscuits Ecwid Ventajas Y Desventajas
· Allows them to revoke approval at a later stage
So for Instance, If you Utilize a Facebook Ads cookie in combination with your Ecwid shop, you’ll be breaking GDPR legislation unless you have a banner in place which does all of the above.
Nowout of the box at Least there is not a way to deal with the cookie consent issue with Ecwid. Nor is there an adequate app available from the Ecwid app store (the only alternative on front I can locate, the’EU cookie banner’, doesn’t appear to supply the essential performance — despite costing $1.99 a month to use).
It Seems to me that the only alternative available to Ecwid users would be to use a professional product such as CookiePro, which will supply all the necessary performance to generate cookie consent fully GDPR compliant. Despite being a strong product nonetheless, Cookiepro does need quite a lot of configuration and you will want to set quite a great deal of time aside to set it up.
Installation and Design
I really like The simple fact that you can run a web site without paying anything. This makes the installation process that much easier, because you just need to punch in your email and make a password to proceed straight to the backend interface.
The machine has Wizards for each platform that you want to place your shop on. In case you’ve got a WordPress site, just walk through three steps to get up and running. You could even click on options like Facebook and Joomla, depending on where you want to sell.
The backend Design is flawless, since it walks you through every website creation and integration measure with some fine text and photos. Once you get your shop implemented on a website or social page it appears fairly sleek.
The design Depends upon the theme you’ve got on your site, but as you can see below, it displays photos well and appears clean and easy to navigate. I especially enjoy the Shopping Bag place, which can be prominent and easy to find for clients when they want to market.
Although many Websites will be cellular friendly, its fine knowing that Ecwid includes a native shopping program for both iOS and Android. Merchants now get a native shopping application for iOS and Android.
This means you Can mange your store and sell on the go, while also giving your customers a chance to get products from the cell interface.
The closing Design thing that makes sense to mention is your vocabulary instrument. Since conducting an online store generally requires you to reach out to people from all over the planet, you’re bound to stumble upon some clients who’d like to read product pages and other content in their native tongue. Ecwid supports 45 languages, so when a user wants to translate from English to Spanish, that’s not a problem in any respect.
The Ecwid Program Economy
Having the Chance to put in applications is a sure fire way to scaling up your ecommerce website in a reasonable way. Ecwid has a location known as the Ecwid App Market. It offers 65 software, helping merchants extend their shop functionality easily. Ecwid Ventajas Y Desventajas
Some of the apps Will give you a hand with rating and reviews, rewards programs, automatic ad tools, analytics, customized layout topics and more.
SEO and Marketing
Ecwid is a Third party remedy to your present website, so you’d typically have to employ additional SEO and advertising tools to truly get out the word. Nevertheless, Ecwid supplies quality SEO qualities to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, therefore all Ecwid shops are indexed by Google with no excess work. It gets better with WordPress websites, since you acquire access to additional search engine optimization plugins as well as the default search engine functionality around the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as straightforward as they come, because it doesn’t seem to include any of those unnecessary bells and whistles you may find on other e commerce platforms.
Each measure is Clear and concise, so that you can just go in there and type in a product name, price and picture then save the product for afterwards. Obviously you can always open the Powerful Options, but they different these for if you’re ready to start ramping up your store.
As an example of the inventory Rich management toolset, you gain access to items like out of stock product monitoring, mobile device inventory management, barcode scanning and much more.
Ecwid provides A Chat With Earnings attribute which is one of my favorite ways to converse to companies. Only send them a query and you are able to work on something else until they respond.
The Business also Provides a powerful support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include phone support, online chat support and email support, keeping the response time short and encourage quality high.
In my eyes, the Platform has everything you might want concerning support.
Payments and Safety
It’s not necessarily Simple to find an ecommerce platform which does not charge transaction fees, but that’s just what you get with Ecwid. They never control any kind of transaction fee with any of those programs they provide, which makes it desirable for any shop that is trying to keep costs down and also to improve margins.
Keep in mind that Ecwid is not a payment processor, so you’ve got to set up something such as PayPal or Stripe to process all of the trades that come through your website. It is rather simple to implement one of these systems, since Ecwid integrates with over 40 global payment choices. However, each one of these processors have their particular trade fees so you need to prepare for them.
It is rather Evident that Ecwid takes security seriously, since the provider is a PCI DSS Level 1 certified service provider. The business also states that every transaction that includes sensitive information is transferred through a secure HTTPS channel. Ecwid Ventajas Y Desventajas
Imagine if you Would like to accumulate both offline and online payments? Maybe you’d like a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your operation into both an online and offline system.
Advantages and disadvantages of utilizing Ecwid
· Ecwid signifies a very simple way to add e-commerce to some present website.
· Point-of-sale functionality can be obtained, and there are a number of ways to apply it.
· The item is cheap by comparison to other solutions.
· It supports multi-language versions of your store.
· The shop layouts are responsive.
· Plugins / programs are available for major platforms (like WordPress, Drupal and Wix).
· It allows users of website building products that don’t facilitate dropshipping to begin doing this (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter site’ option is a fantastic stopgap measure for retailers who need a shop quickly, but have yet to create a full website to bring the Ecwid widget to.
· The free Ecwid program isn’t time-limited, includes support, and is rather generous in terms of attributes.
· The Paypal Here POS system is limited to the US and UK.
· The Paypal This POS process is limited to iOS users.
· Telephone support is only available on the more expensive programs.
· There’s a limited number of programs / integrations available in the Ecwid Program shop.
· You can’t alter merchandise URLs, which is slightly annoying from an SEO point of view.
· You can’t create AMP variations of product pages utilizing Ecwid.
· Making Ecwid GDPR-compliant (with respect to obtaining cookie approval ) sounds hard.
· The free version will not let you get any of the search engine optimization tools.
Ecwid comes With four strategies, among which is completely free. They promote the free plan like crazy, and mention that many different platforms drag you in free trial, where you may eventually need to pay.
That is where Ecwid stands outside, and you’ll be able to see the other payment plans are fairly affordable.
The Free program Allows you to sell 10 products, whereas the Venture plan ups that depend to 100 products and you get items like an iPhone direction program. The Business plan goes up to 2500 products for a superb price and you get live chat service. Priority support comes along with the Unlimited plan and you can also sell an unlimited number of merchandise.
Ecwid is one of The most economical solutions on the marketplace. You may see that it is actually more affordable than many of the other programs we have reviewed in the past, so if you’re searching for value, this might be the perfect plugin for you.
In short, I’m Starting to believe that Ecwid is one of the greatest ways to market online, as long as you implement the best methods to enhance your earnings online as well. Ecwid is a sleek system, with superb simple implementation steps, which makes it perfect for the small business audience. Ecwid Ventajas Y Desventajas