Intro Ecwid Vs Bigcommerce
Have you ever Wondered if you are using the right ecommerce platform for sale online? Can you sometimes stumble upon a new service that’s more practical and more economical than what you’re using now? Starting a small business is all about keeping your prices low, and finding an ecommerce platform that will help you with half the battle. Unfortunately, when you run a small company website it often becomes tricky once you want to bring on a new ecommerce platform or perhaps just modify your site whatsoever. Read our Ecwid review to discover more about this option. Ecwid Vs Bigcommerce
Many options Intentionally create a closed system, which is tedious to move away from as soon as you get started. However, with a platform named Ecwid, you no longer need to be concerned about it. Actually, the entire goal of the company, which started in 2009, is to quickly and quickly make an internet store system on your present websites.
You don’t have To make a whole new website. Just implement Ecwid on any stage, CMS or social network (in five minutes) and you are all set.
That raised my Attention, because I understand the struggles that come along with attempting to migrate sites, particularly when it comes to ecommerce. So, I wanted to put together a comprehensive review of the Ecwid system to see if it’s worth the time.
How Many People Use Ecwid?
It’s rather Remarkable what Ecwid has achieved since 2009, with more than 1 million merchants getting signed up. What’s even more cool is that the Ecwid retailers span over 175 different countries, showing that this is not only a platform for most people in the united states or Europe. Even companies in developing countries have a chance to find an internet store heading, and you do not even have to trash your previous site in case you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 certified. If you are not sure what that is, it’s pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing that you and your clients’ information is safe and secure.
Along with The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The gap between that 20,000 along with the 1 million is the simple fact that you don’t require a WordPress site to implement Ecwid. So, the 20,000 only identifies WordPress users using the plugin.
What’s Ecwid, and how does it function?
Ecwid is a hosted Alternative for building an internet store. Unlike competing products such as Shopify, Bigcommerce and Volusion, which allow you to build a new website with e-commerce functionality, Ecwid is targeted more towards people who currently have a website and simply want to add an online store to it.
Much like other E-commerce programs, Ecwid lets you set up’catalogs’ of all products, and include photos, pricing, weight etc. for each. You are able to specify shipping rates, accept credit card payments etc — all the key things that you would expect to be able to perform with an e-commerce alternative.
However it differs Apart from competing products such as Shopify, Volusion, Squarespace and Bigcommerce in that it is not actually designed to let you produce a fully-featured, standalone e-commerce site; instead, it’s designed to enable you add an online store to an present online presence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Website’, which will let you produce a one-page standalone offering. We are going to chat through this in more depth later on in the inspection.) Ecwid Vs Bigcommerce
The Product works by giving you a widget that gets placed on other websites — hence the name Ecwid: it’s short for’E-commerce Widget’. You get a few lines of HTML code (the widget) to add into an present site or societal networking profile, and your store is displayed wherever you have inserted this code.
Ecwid makes Strides in the market by catering to companies that don’t want to begin a brand-new website. The main attribute is that you can take your old site and immediately integrate the Ecwid system inside a couple of minutes.
You can also Mirror the system onto several different sites if you plan on selling elsewhere on the web. Handle all of these sites from 1 location instead of switching between multiple dashboards.
Another nice Attribute is the syncing between multiple devices. Sell on-the-go with your smartphone. This means you could go to a tradeshow to make a few sales and each one these earnings are reflected onto the back part of your website.
The system is Also made to integrate well with social networks, so that you may sell your items on Facebook if needed. One part of Ecwid we especially enjoy is the delivery facet. With real-time transport integrations you always know what is happening with your requests and where they’re being sent to.
What other trendy Items are included with Ecwid?
It runs on a super fast framework
It comes with an address book for customers and customers
The system has over 43 translations for sale around the planet
You receive lots of promotional tools such as vouchers, discounts, and bulk pricing and much more
Produce your personalized email notifications
Utilize the automatic tax alternative (automatic tax charges at checkout, tax reporting and filing)
Thanks Into Ecwid’s point-of-sale (POS) performance, you can use your Ecwid shop to market not only online but in physical locations too — in shops, market stalls, in theatres and so forth.
Together with Ecwid’s POS Performance, regardless of if a customer purchases a product in store, online, on their telephone or via Facebook, everything remains in sync – i.e., the retailer’s catalogue, inventory and client / transaction information.
There is a couple of ways that you can use this feature: the easiest is likely to use’Paypal Here.’ This entails downloading the Ecwid iOS app from the Apple’s App shop, linking it to the Paypal Here support, and then taking payments using a mobile card reader (pictured above).
You have two choices when it comes to POS Hardware and Paypal Here: you can either buy a processor and swipe reader (for $24.99) or a chip and tap reader (for $79.99). Both may be ordered straight from Ecwid.
There’s a few Things worth noting the Paypal Here integration: first, it’s only available to merchants in america and UK. Second, it is not yet available on Android apparatus. (On their website, Ecwid state it will be available soon — but they have been saying that for quite some time now). Ecwid Vs Bigcommerce
If you are located outside The US / UK, or want to work with another mobile device type, the good thing is that Ecwid also works together with all the Vend, Clover, NCR Silver and Square POS systems. These all facilitate using a larger range of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers pill racks etc.) and are usable in more nations.
Although you could avail Of this Paypal Here POS option on all paid-for programs, you’ll need to be to the most expensive’Unlimited’ program if you would like to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning that they will display correctly across apparatus — desktopcomputer, tablet computers and mobile. In an era where smartphone internet surfing is eclipsing desktop browsing, this is important.
Unlike many similar Goods, Ecwid provides a totally free plan.
Granted, it is a fairly Standard plan, where attributes like discount coupons and service are not available, and it merely lets you sell up to 10 products in 2 categories — but this may actually be adequate for some users, and using it’s a good way to try out the system.
However, A vital point to note about the free program is the fact that it isn’t great from an search engine optimization point of view — you need to be on a paid plan to ensure your product pages speak to hunt engines accurately (more on SEO below).
Ecwid is forward of the Pack because its storefronts could be mechanically translated into nearly 50 distinct languages — clients can view your shop in their own language, without you having to worry about producing alternate versions of it. Ecwid provides this performance by detecting visitors’ language mechanically according to their browser preferences / IP address.
Competing products like Shopify And Bigcommerce are nevertheless to provide this sort of performance — they force you to rely on third party programs, the production of multiple stores or Google Translate to provide different language versions of your store, which is less than perfect. Therefore a definite triumph for Ecwid here.
Ecwid and search engine optimization
Search engine Optimization (search engine optimization ) in Ecwid is a pretty straightforward affair. You are able to edit the name of your page and its own meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to suit your search engine optimization objectives.
As far as I can tell However, you can not manually change the URL of a product — you have to make do with the one which Ecwid generates for you. This isn’t ideal because keywords in URLs are used by some search engines to categorise content through indexing.
However, The URLs which are automatically generated by Ecwid include the title you’ve given to your product – so if you include some keywords on your product name (maybe not a bad idea anyway) your URL will include them too. This functions as something of a workaround, but I’d prefer whole control over URLs. Ecwid Vs Bigcommerce
One area where Ecwid doesn’t perform so Well on the SEO front involves AMP — accelerated mobile pages. As the name suggests, AMP pages load faster on mobile devices. This motivates people to stay longer on your webpage, thus increasing’live time’ –something which is considered by many SEO experts consider to be rewarded by Google with preferential treatment in search results. Furthermore, Google sometimes highlights AMP pages in carousels in search results, providing AMP content an extra little boost.
Unfortunately However — and unlike rival products such as Bigcommerce or Shopify, you can not create AMP variations of your products using Ecwid.
Importing and exporting information
Like most competing Products Ecwid permits you to import and export your data in CSV format.
The Export option permits you to export merchandise information, orders and customers (again, in CSV format) and ensures that should you feel the need to migrate your shop to another e-commerce platform, you shouldn’t have any major difficulties doing so.
Using Ecwid with other platforms
Ecwid and Twitter
WordPress does not Provided any e-commerce performance from the box, so anybody wishing to sell on the stage will require a third-party alternative like Ecwid. There is an Ecwid plugin accessible, so adding an Ecwid store to your WordPress site is quite simple — you can get up and running with a few clicks.
You simply sign up for an Ecwid account and then install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly good e-commerce features, but the number of payment gateway options is very limited — you need to utilize Stripe or Paypal. (And using Stripe only works if you are selling goods from particular countries). The other main problem with the built-in Squarespace marketing software is they don’t facilitate dropshipping, and full export of products isn’t currently possible.
Integrating Ecwid with Squarespace allows you to bypass these limitations, and adding it to some Squarespace website is very simple: it’s a simple matter of adding a code block into a webpage and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping choice for Wix users, therefore again Ecwid can offer a fantastic workaround. A committed app is provided by Ecwid to allow you integrate the item onto a Wix shop easily.
Apps and plugins
Ecwid provides a pretty Limited number integrations with other well-known apps. Integrations do exist together with services Mailchimp, Xero and Freshbooks; but to be fair the assortment of integrations may be more extensive — competing goods such as Shopify provide a much wider assortment of apps. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming soon).
The Picture is better in regards to CMS plugins: these are available for WordPress, Wix and Joomla, allowing for you to set up Ecwid on one of these platforms very easily. Ecwid Vs Bigcommerce
Interface and ease of use
Ecwid’s Interface is pretty user friendly. Like most similar online store builders, you get a vertical menu on the left which allows you to access key performance, and the area on the right is used to display or edit related products, website content and reports.
Much like any e-commerce tool, you will have to Spend a reasonable amount of time getting your head around producing catalogues and product variants, establishing transport prices etc…but there isn’t anything here that should represent also much of a learning curve.
Things are helped by an ‘onboarding checklist’ that is provided to you when you log in for the very first time.
If You’re stuck nonetheless, you can always get in touch with Ecwid’s support team — more on this later — or, if you’re on a’Business’ or’Unlimited’, you can take advantage of this included customization service (you get 2 hours and 12 hours personalization time from Ecwidon these plans).
Ecwid and GDPR
I am not a Attorney, so please be aware that the below observations should not be interpreted as legal information, but I am planning to do my best to spell out some of the key GDPR issues facing Ecwid consumers under.
With the introduction of The EU’s new GDPR legislation, there are many legal steps that website owners now need to take to ensure they are adequately protecting EU customers’ and visitors’ privacy. There are severe financial penalties for doing so (to the point where it is typically a great idea to speak with an attorney about what to do); and even if your company isn’t located in the EU, then you still need to comply with the regulations where any website visits in the EU are worried.
Based on my Understanding of the key GDPR rules, the principal priorities for potential Ecwid store owners are to:
· Provide adequate privacy and cookie notices
· Process and store data safely
· Get explicit permission from those signing up to mailing lists it is fine to send them e-newsletters
· Provide a means to opt in or revoke permission to use of non-essential cookies onto a website (and also to log that approval ).
There doesn’t Appear to be Whatever stops you meeting the first few requirements easily enough with Ecwid, though you will need to devote time and potentially money creating adequate notices and crafting information capture forms so that they are GDPR compliant.
Where things get Complex with Ecwid is your fourth requirement — cookie consent. To Guarantee GDPR compliance, you need to exhibit a cookie banner to your customers which
· Allows them to choose which cookies they would like to conduct BEFORE those cookies are conducted (i.e., to provide’prior permission’)
· Logs their consent to run biscuits Ecwid Vs Bigcommerce
· Enables them to revoke consent at a later point
So for Instance, If you Use a Facebook Ads cookie in conjunction with your Ecwid store, you will be breaking GDPR laws unless you have a banner in place which does all of the above.
Now, out of the box at Least there is not a means to take care of the cookie approval issue with Ecwid. Nor is there an adequate app accessible from the Ecwid app store (the only option on this front that I can find, the’EU cookie banner’, doesn’t seem to provide the essential functionality — even though costing $1.99 per month to utilize ).
It Appears to me that the only alternative available to Ecwid consumers would be to use a specialist product like CookiePro, which will supply all the essential performance to make cookie consent fully GDPR compliant. Despite being a strong product however, Cookiepro does need quite a great deal of configuration and you’ll need to set quite a great deal of time apart to set it up.
Setup and Layout
I Truly enjoy The fact which you’re able to run a website without paying for anything. This makes the setup process that much easier, because you just have to punch in your email and make a password to go straight to the backend port.
The machine has Wizards for every platform that you want to set your shop on. In case you’ve got a WordPress site, just walk through three steps to get up and running. You could even click on options like Facebook and Joomla, based on the place you want to sell.
The backend Design is perfect, because it walks you through every site creation and integration step with a few nice photos and text. As soon as you obtain your store implemented on a site or societal page it looks fairly slick.
The layout Depends somewhat on the theme you have on your website, but as you can see below, it shows photos well and appears clean and simple to navigate. I especially enjoy the Shopping Bag place, which can be outstanding and easy to find for clients when they wish to market.
Although many Websites are going to be cellular friendly, it;s fine understanding that Ecwid involves a native shopping program for both iOS and Android. Merchants now receive a native shopping application for iOS and Android.
This means you Can mange your store and sell on the go, while also providing your clients a chance to get products from the cell interface.
The closing Design thing that makes sense to mention is the vocabulary instrument. Since conducting an internet store generally requires one to attain out to individuals from all over the world, you are bound to stumble upon a few customers who would like to read product webpages and other content in their native tongue. Ecwid supports 45 languages, so if a user wants to translate from English into Spanish, that’s no problem in any respect.
The Ecwid Program Market
Having the Chance to install applications is a sure fire way to scaling your ecommerce website in a reasonable way. Ecwid includes a place known as the Ecwid App Market. It provides 65 applications, helping retailers extend their shop performance readily. Ecwid Vs Bigcommerce
A Few of the apps Can give you a hand with rating and reviews, rewards programs, automated ad tools, analytics, customized design topics and more.
SEO and Marketing
Ecwid is a Third-party solution to your present website, so you’d normally need to implement additional SEO and marketing tools to truly get out the word. That said, Ecwid provides quality SEO qualities to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid shops are indexed by Google without any extra work. It gets better with WordPress sites, since you acquire access to additional search engine optimization plugins as well as also the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as straightforward as they come, because it doesn’t appear to incorporate any of the unnecessary bells and whistles you might find on other e commerce platforms.
Each step is Clear and concise, so that you can just go in there and sort in a product name, price and image then save the product for afterwards. Obviously you could always open the More Powerful Options, however they different these for when you are all set to start ramping up your store.
As an example of the inventory Rich management toolset, you obtain access to items like from stock product monitoring, mobile device stock management, barcode scanning and more.
Ecwid offers A Chat With Earnings attribute which is always one of my favorite ways to talk to companies. Simply send them a question and you can work on something else until they respond.
The company also Provides a potent support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include telephone service, online chat service and email support, maintaining the response time short and encourage quality high.
In my eyes, the Platform has all you could want concerning support.
Payments and Security
It’s not always Easy to locate an ecommerce platform which doesn’t charge fees, but that is exactly what you get with Ecwid. They never control any kind of trade fee with any of the plans they offer, making it desirable for any store that’s trying to keep costs down and to improve margins.
Keep in mind that Ecwid is not a payment processor, so you have to set up something such as PayPal or Stripe to process all the transactions that come through your website. It’s pretty easy to employ these systems, since Ecwid incorporates with over 40 international payment choices. However, each one of these processors have their particular transaction fees so that you need to prepare for these.
It’s rather Evident that Ecwid takes safety seriously, since the provider is a PCI DSS Level 1 certified supplier. The business also claims that each trade that includes sensitive information is transferred through a secure HTTPS channel. Ecwid Vs Bigcommerce
Imagine if you Would like to collect both online and offline payments? Perhaps you’d prefer a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your operation into both an offline and online system.
Advantages and disadvantages of using Ecwid
· Ecwid represents a very simple way to add e-commerce to some existing website.
· Point-of-sale performance is available, and there are a number of ways to apply it.
· The product is cheap by comparison to other alternatives.
· It supports multi-language variations of your store.
· The shop layouts are responsive.
· Plugins / apps are available for major platforms (such as WordPress, Drupal and Wix).
· It allows users of website building products which don’t facilitate dropshipping to begin doing so (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a fantastic stopgap measure for retailers who want a shop quickly, but have yet to develop a complete website to bring the Ecwid widget to.
· The free Ecwid program is not time-limited, includes service, and is fairly generous in terms of features.
· The Paypal This POS system is limited to the US and UK.
· The Paypal This POS process is limited to iOS users.
· Phone support is only available on the more expensive plans.
· There is a limited number of programs / integrations offered in the Ecwid App store.
· You can not change product URLs, which is slightly annoying from an search engine optimization perspective.
· You can’t create AMP versions of merchandise pages using Ecwid.
· Making Ecwid GDPR-compliant (with regard to getting cookie consent) seems difficult.
· The free version doesn’t let you access any of the search engine optimization tools.
Ecwid comes With four plans, one of which is completely free. They market the free program like mad, and mention that a number of other platforms drag you in free trial, even where you will eventually have to pay.
This is where Ecwid stands out, and you can see that the other payment programs are rather affordable.
The Free program Allows you to sell 10 products, while the Venture program ups that count to 100 products and you get items like an iPhone direction program. The Business plan goes up to 2500 merchandise for a superb price and you get live chat service. Priority support comes along with the Unlimited program and you can also sell an unlimited number of products.
Ecwid is one of The cheapest solutions available on the marketplace. You can see that it is actually cheaper than many of the other programs we’ve reviewed in the past, so if you’re looking for value, this could be the perfect plugin for you.
In short, I’m Beginning to think that Ecwid is one of the best ways to sell online, provided that you employ the best methods to enhance your earnings online too. Ecwid is a slick system, with superb easy implementation measures, which makes it ideal for your small business crowd. Ecwid Vs Bigcommerce