Intro Ecwid Vs Magento
Have you ever Wondered if you are using the ideal ecommerce platform for sale online? Do you sometimes stumble upon a new service that’s more practical and cheaper than what you’re using today? Starting a small business is all about keeping your prices low, and locating an ecommerce platform that will help you with half the battle. Unfortunately, when you operate a small business website it often becomes tricky once you want to bring on a brand new ecommerce platform or even just modify your website at all. Read our Ecwid review to discover more about this option. Ecwid Vs Magento
Many solutions Purposefully create a closed system, which can be tedious to move away from as soon as you begin. However, with a platform called Ecwid, you no longer have to worry about this. Actually, the whole goal of the business, which began in 2009, is to quickly and quickly create an internet store system on your existing websites.
You don’t have To make a completely different website. Just implement Ecwid on any platform, CMS or social networking (in five minutes) and you’re all set.
This raised my Attention, since I understand the struggles that come along with trying to migrate sites, especially in regards to ecommerce. So, I wanted to gather an in-depth review of this Ecwid system to see whether it’s worth the time.
How Many People Use Ecwid?
It is quite Impressive what Ecwid has done since 2009, with over 1 million retailers getting signed up. What’s even more cool is that the Ecwid retailers span over 175 different countries, showing that this is not just a platform for most people in the united states or Europe. Even companies in developing countries have a chance to get an internet store going, and you do not even have to trash your previous site if you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 accredited. If you’re not sure what this is, it is pretty much the gold standard for security in the ecommerce world. You can rest easy knowing you and your customers’ data is safe and secure.
In addition to The overall merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The difference between that 20,000 along with the 1 million is the simple fact that you don’t require a WordPress site in order to implement Ecwid. So, the 20,000 simply identifies WordPress users with the plugin.
What is Ecwid, and how can it function?
Ecwid is a hosted Alternative for building an internet store. Unlike competing products like Shopify, Bigcommerce and Volusion, which permit you to construct a new website with e-commerce performance, Ecwid is geared more towards people who already have a website and simply wish to add an internet store to it.
Much like other E-commerce programs, Ecwid allows you to install’catalogs’ of products, and include photographs, pricing, weight etc. for each. You can define shipping prices, accept credit card payments etc — all the crucial things that you would expect to be able to perform using an e-commerce solution.
However it differs Significantly from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it isn’t really designed to allow you to produce a fully-featured, standalone e-commerce site; rather, it is designed to allow you add an online store to an present online existence.
(That said, Ecwid have Recently added some new functionality, called’Starter Site’, which will allow you create a one-page standalone offering. We are going to chat through this in more detail later on in the inspection.) Ecwid Vs Magento
The Product operates by providing you a widget that gets put on other sites — hence the title Ecwid: it is short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add to an present site or societal networking profile, and your shop is displayed wherever you have inserted this code.
Ecwid makes Strides in the market by catering to businesses which don’t need to start a brand-new website. The primary attribute is that you can choose your old site and immediately integrate the Ecwid system within a couple of minutes.
You can also Mirror the machine on various other sites if you plan on selling elsewhere online. Handle all of these websites from 1 place rather than switching between multiple dashboards.
Another pleasant Feature is the syncing between multiple devices. Sell on-the-go together with your smartphone. This usually means that you can go to a tradeshow to generate a number of sales and all of these sales are reflected on the backend of your site.
The system is Also designed to integrate nicely with social networks, and that means you may sell your things on Facebook if needed. One part of Ecwid that we particularly enjoy is the delivery facet. With real-time shipping integrations you constantly know what’s happening with your orders and at which they are being sent to.
What other cool Items are included with Ecwid?
It runs on a super quick framework
It comes with an address book for customers and customers
The system has over 43 translations for sale round the planet
You get lots of promotional instruments like coupons, discounts, bulk pricing and more
Create your personalized email notifications
Utilize the automatic tax solution (automatic taxation rates at checkout, tax reporting and submitting )
Thank you Into Ecwid’s point-of-sale (POS) performance, you may use your Ecwid store to sell not just online but in physical locations too — in shops, market stalls, at concerts and so on.
With Ecwid’s POS Performance, regardless of whether or not a customer purchases a product in store, online, on their telephone or through Facebook, everything stays in sync – i.e., the retailer’s catalog, inventory and client / trade information.
There is a couple of methods that you can take advantage of this feature: the easiest is probably to use’Paypal Here.’ This involves downloading the Ecwid iOS app from the Apple’s App shop, connecting it to the Paypal Here service, and then taking payments using a mobile card reader (pictured above).
You’ve got two choices when it comes to POS Hardware and Paypal This: you can buy a processor and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both may be arranged direct from Ecwid.
There is a couple of Things worth noting the Paypal Here integration: it’s only available to retailers in america and UK. Second, it’s not yet available on Android apparatus. (On their website, Ecwid say it will be available soon — but they’ve been saying that for quite some time now). Ecwid Vs Magento
If you’re based outside The US / UK, or need to utilize another mobile device type, the good thing is that Ecwid also works together with the Vend, Clover, NCR Silver and Square POS systems. These all ease utilizing a larger selection of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers pill racks etc.) and are usable in more nations.
Although you could avail Of this Paypal Here POS choice on all paid-for programs, you’ll want to be to the priciest’Unlimited’ plan if you want to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning they will display correctly across apparatus — desktopcomputer, tablet and mobile. In an era where smartphone internet surfing is eclipsing desktop surfing, this is vital.
Unlike many similar Products, Ecwid provides a totally free program.
Granted, it is a pretty Standard plan, in which attributes such as discount coupons and service are not available, and it merely lets you sell up to 10 products in two categories — but this could really be sufficient for some customers, and using it is a fantastic way to try the system out.
But, A key point to note about the free program is the fact that it isn’t great from an SEO point of view — you have to be on a paid plan to ensure your product pages speak to hunt engines accurately (more on SEO below).
Ecwid is ahead of the Pack in that its storefronts can be automatically translated into nearly 50 distinct languages — clients can see your store in their own language, without you having to worry about producing alternate versions of it. Ecwid provides this performance by detecting visitors’ language automatically based on their browser settings / IP address.
Competing products like Shopify And Bigcommerce are nevertheless to provide this type of performance — that they force you to rely on third party programs, the production of multiple shops or Google Translate to supply different language variations of your shop, which is less than ideal. So a definite win for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimisation (search engine optimization ) in Ecwid is a fairly straightforward affair. You are able to edit the title of your page and its own meta description; the applicable fields are pre-populated for you automatically, however you can tweak them to match your search engine optimization objectives.
As far as I could tell However, you can’t manually change the URL of a product — you have to make do with the one which Ecwid generates for you. This isn’t perfect because key words in URLs are used by some search engines to categorise content through indexing.
But, The URLs which are automatically generated by Ecwid comprise the title you have given to your product – so if you include some keywords on your product name (maybe not a bad idea anyhow ) that your URL will include them too. This functions as something of a workaround, but I’d prefer full control over URLs. Ecwid Vs Magento
1 place where Ecwid does not perform so Well on the search engine optimization front involves AMP — accelerated cellular pages. As its name suggests, AMP pages load faster on cellular devices. This encourages people to remain longer on your webpage, thus increasing’live time’ –something which is considered by many search engine optimization experts consider to be rewarded with Google with preferential treatment in search results. Additionally, Google sometimes highlights AMP webpages in carousels in search results, giving AMP articles an extra little boost.
Unfortunately However — and unlike rival products such as Bigcommerce or even Shopify, you can not create AMP versions of your products using Ecwid.
Importing and exporting data
Like most competing Products Ecwid permits you to import and export your data in CSV format.
The Export option allows you to export product information, orders and customers (again, in CSV format) and means that if you ever feel the need to migrate your store to another e-commerce platform, then you shouldn’t have any major difficulties doing so.
Using Ecwid with other programs
Ecwid and WordPress
WordPress does not Supplied any e-commerce functionality from this box, so anyone wanting to market on the stage will need a third-party alternative like Ecwid. There’s an Ecwid plugin accessible, so adding an Ecwid shop to your WordPress site is very straightforward — you can get up and running with a couple clicks.
You simply sign up for an Ecwid accounts and install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly good e-commerce features, but the amount of payment gateway options is quite limited — you have to utilize Stripe or Paypal. (And with Stripe only works if you’re selling products from particular countries). The other principal issue with the built-in Squarespace selling software is they don’t facilitate dropshipping, and full export of products is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these constraints, and adding it to a Squarespace site is quite simple: it’s a simple matter of adding a code block to a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping option for Wix users, therefore again Ecwid can offer a good workaround. A dedicated app is provided by Ecwid to allow you integrate the product on a Wix store easily.
Apps and plugins
Ecwid provides a pretty Limited number integrations with other apps that are well-known. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be honest the range of integrations could be extensive — competing products like Shopify provide a much broader assortment of programs. Notable omissions in the Ecwid store include Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming shortly ).
The Picture is better in regards to CMS plugins: All these are offered for WordPress, Wix and Joomla, allowing to you install Ecwid on one of these platforms quite easily. Ecwid Vs Magento
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like many similar online shop builders, you receive a vertical menu on the left which lets you access key performance, and the place on the right can be used to edit or display associated products, site reports and content.
As with any e-commerce tool, you’ll need to Spend a reasonable amount of time getting your head around creating catalogues and product variants, setting up transport prices etc…but there is nothing here that should represent also a lot of a learning curve.
Matters are helped by an ‘onboarding checklist’ that’s provided to you once you log in for the very first time.
If You are stuck however, you can always get in touch with Ecwid’s support staff — more on this later — or, if you’re on a’Business’ or’Unlimited’, you can make the most of this included customization service (you get 2 hours and 12 hours personalization period from Ecwidon these plans).
Ecwid and GDPR
I am not a Attorney, so please be aware that the below observations should not be interpreted as legal information, but I’m planning to do my best to spell out some of the key GDPR issues facing Ecwid consumers under.
With the introduction of That the EU’s new GDPR legislation, there are many legal measures that site owners now should take to ensure that they are adequately protecting EU customers’ and visitors’ privacy. There are serious financial penalties for not doing so (to the point where it is typically a good idea to consult an attorney on what to do); and even when your company isn’t located in the EU, you still will need to obey the regulations where any website visits from the EU are concerned.
According to my Understanding of the key GDPR principles, the principal priorities for prospective Ecwid shop owners are to:
· Provide adequate privacy and cookie cutter notices
· Process and store data securely
· Get explicit consent from people signing up to mailing lists it is okay to send them e-newsletters
· Provide a means to opt in or revoke consent to use of non-essential biscuits onto a site (and to log that consent).
There does not Appear to be Anything that stops you meeting the first few requirements readily enough with Ecwid, although you will need to spend time and potentially money generating adequate notices and crafting data capture forms so that they are GDPR compliant.
Where things get Complex with Ecwid is the fourth requirement — cookie cutter approval. To Guarantee GDPR compliance, you need to exhibit a cookie cutter banner to your visitors which
· Allows them to choose which cookies they want to run BEFORE those cookies are conducted (i.e., to provide’prior consent’)
· Logs their consent to run cookies Ecwid Vs Magento
· Allows them to revoke consent at a later point
So for Instance, If you Use a Facebook Ads cookie in combination with your Ecwid store, you will be breaking GDPR laws unless you’ve got a banner set up which does all of the above.
Nowout of the box at Least there isn’t a way to take care of the cookie consent issue with Ecwid. Nor is there an adequate app available from the Ecwid app shop (the only option on front that I can locate, the’EU cookie banner’, does not appear to provide the essential performance — despite costing $1.99 per month to use).
It Appears to me that the only alternative available to Ecwid users is to use a specialist product like CookiePro, which does supply all the necessary performance to generate cookie consent fully GDPR compliant. Despite being a strong product however, Cookiepro does need quite a great deal of configuration and you will want to put quite a lot of time apart to set this up.
Setup and Design
I Truly like The simple fact that you can run a web site without paying for anything. This makes the setup process that much easier, since you just need to punch in your email and create a password to go straight to the backend port.
The system has Wizards for each platform you want to set your store on. If you have a WordPress site, simply walk through three steps to get up and running. You can even click on choices like Facebook and Joomla, based on the place you want to sell.
The backend Design is perfect, since it walks you through every website creation and integration step with some nice photos and text. Once you get your store implemented on a site or social page it appears fairly slick.
The design Depends somewhat on the theme you have on your website, but as you can see below, it shows photos well and looks clean and easy to navigate. I particularly enjoy the Shopping Bag area, which can be prominent and easy to find for clients when they wish to market.
Although many Sites are going to be cellular friendly, it;s fine understanding that Ecwid includes a native shopping program for both iOS and Android. Merchants now get a native shopping application for iOS and Android.
This means you Can mange your shop and sell on the go, while also providing your customers a chance to buy products from the mobile interface.
The final Design thing which makes sense to mention is your vocabulary tool. Since conducting an internet store generally requires you to reach out to individuals from throughout the planet, you’re bound to stumble upon a few clients who would like to read product pages and other content in their native language. Ecwid supports 45 languages, so if a user would like to translate from English to Spanish, that’s no problem at all.
The Ecwid Program Market
Possessing the Opportunity to put in applications is a sure fire way to scaling your ecommerce website in a fair way. Ecwid has a location known as the Ecwid App Market. It offers 65 applications, helping merchants extend their store functionality easily. Ecwid Vs Magento
A Few of the apps Can give you a hand with reviews and rating, rewards programs, automatic ad tools, analytics, custom layout themes and more.
SEO and Marketing
Ecwid is a Third-party remedy to your current site, so you would typically have to employ additional SEO and advertising tools to really get the word out. That said, Ecwid provides quality SEO features to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, so all Ecwid shops are indexed by Google without any extra effort. It gets better with WordPress sites, since you gain access to additional SEO plugins and also the default search engine performance around the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as straightforward as they come, since it doesn’t appear to include any of the unnecessary bells and whistles you may find on other ecommerce platforms.
Each measure is Clear and concise, so that you may just go in there and type in a product name, price and image then save the product for afterwards. Of course you can always open the More Powerful Options, however they separate these for when you are ready to get started ramping up your own store.
As an example of the stock Rich direction toolset, you gain access to things like out of stock merchandise monitoring, mobile device stock management, barcode scanning and much more.
Ecwid offers A Chat With Sales feature which is always one of my favorite ways to talk to companies. Simply send them a question and you can work on something else until they respond.
The Business also Provides a potent support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include telephone support, online chat service and email support, keeping the response time short and support quality .
In my mind, the Platform has everything you might want concerning support.
Payments and Safety
It’s not always Easy to locate an ecommerce platform which doesn’t charge fees, but that is just what you get with Ecwid. They never control any kind of trade fee with any of those plans they provide, making it desirable for any store that is hoping to keep costs down and to improve margins.
Keep in mind that Ecwid is not a payment processor, which means you have to set up something like PayPal or Stripe to process all the trades that come through your website. It’s rather simple to implement these systems, since Ecwid integrates with over 40 global payment options. However, each of these processors have their own transaction fees so that you have to prepare for these.
It is rather Clear that Ecwid takes security seriously, since the company is a PCI DSS Grade 1 certified supplier. The business also claims that each transaction that includes sensitive information is transferred via a secure HTTPS channel. Ecwid Vs Magento
What if you Would like to accumulate both offline and online payments? Maybe you’d like a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your performance into both an offline and online system.
Advantages and cons of utilizing Ecwid
· Ecwid signifies a very simple way to add e-commerce to some present website.
· Point-of-sale functionality can be obtained, and there are quite a few ways to apply it.
· The item is cheap compared to other alternatives.
· It supports multi-language variations of your shop.
· The store designs are responsive.
· Plugins / apps are available for major platforms (such as WordPress, Drupal and Wix).
· It permits users of site building products that don’t facilitate dropshipping to start doing so (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter website’ option is a good stopgap measure for merchants who want a store fast, but have yet to create a complete website to add the Ecwid widget to.
· The free Ecwid program isn’t time-limited, includes service, and is fairly generous concerning features.
· The Paypal Here POS system is limited to the US and UK.
· The Paypal Here POS system is limited to iOS users.
· Phone support is only available on the more expensive programs.
· There’s a limited number of apps / integrations offered from the Ecwid App shop.
· You can’t change product URLs, which can be slightly annoying in the SEO point of view.
· You can not create AMP versions of merchandise pages utilizing Ecwid.
· Making Ecwid GDPR-compliant (with regard to getting cookie approval ) sounds difficult.
· The free version will not let you access any of the SEO tools.
Ecwid comes With four plans, among which is completely free. They promote the free plan like crazy, and mention that a number of other platforms drag you in free trial, where you will eventually need to pay.
This is where Ecwid stands outside, and you’ll be able to see that the other payment programs are fairly reasonably priced.
The Free plan Allows you to sell 10 products, while the Venture program ups that depend to 100 goods and you get things like an iPhone direction program. The Business program goes up to 2500 merchandise for a superb price and you get live chat service. Priority support comes along with the Unlimited program and you might also sell an unlimited number of merchandise.
Ecwid is one of The most economical solutions on the marketplace. You can see that it is actually more affordable than many of the other platforms we have reviewed in the past, so if you’re looking for value, this could be the perfect plugin for you.
In short, I’m Beginning to believe that Ecwid is among the greatest ways to market online, provided that you implement the best ways to enhance your sales online as well. Ecwid is a slick system, with superb simple implementation measures, making it perfect for the small business audience. Ecwid Vs Magento