Background Ecwid Vs Wix
Have you ever Wondered if you’re using the right ecommerce platform for selling online? Can you occasionally stumble upon a new service that’s more functional and cheaper than what you’re using now? Starting a small business is all about keeping your prices low, and finding an ecommerce platform to assist you with half the battle. Unfortunately, when you operate a small company website it frequently becomes tricky once you would like to attract on a new ecommerce platform or perhaps just alter your website at all. Read our Ecwid review to discover more about this option. Ecwid Vs Wix
Many options Purposefully make a closed system, which can be tedious to move away from once you get started. But with a platform named Ecwid, you do not have to be concerned about it. Actually, the whole goal of the business, which started in 2009, would be to quickly and inexpensively make an internet store system in your present websites.
You do not have To create a whole new website. Just apply Ecwid on any stage, CMS or social networking (in five minutes) and you are good to go.
This increased my Attention, since I understand the struggles that come along with attempting to migrate websites, especially when it comes to ecommerce. So, I needed to gather a comprehensive review of the Ecwid system to find out if it’s worth the time.
How Many People Use Ecwid?
It’s rather Remarkable what Ecwid has achieved since 2009, with over 1 million retailers getting signed up. What’s even more cool is that the Ecwid merchants span over 175 distinct countries, showing that this is not just a platform for people in the US or Europe. Even companies in developing countries have a chance to get an online store going, and you don’t have to squander your previous website if you have one.
The usership Continues to grow, particularly considering Ecwid is currently PCI DSS Level 1 accredited. If you’re not sure what this is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing that you and your clients’ data is safe and secure.
In addition to The overall merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The gap between that 20,000 along with the 1 million is the fact that you don’t need a WordPress site in order to implement Ecwid. So, the 20,000 simply identifies WordPress users with the plugin.
What’s Ecwid, and how can it work?
Ecwid is a hosted Solution for building an online shop. Unlike competing products such as Shopify, Bigcommerce and Volusion, which permit you to build a new site with e-commerce functionality, Ecwid is targeted more towards people who currently have a site and just wish to add an online store to it.
Much like other E-commerce programs, Ecwid lets you set up’catalogs’ of all products, and include photos, pricing, weight etc. for each. You are able to specify shipping rates, accept credit card payments and so on — all of the key things that you would expect to be able to perform using an e-commerce solution.
However it differs Significantly from competing products like Shopify, Volusion, Squarespace and Bigcommerce in that it is not really designed to let you create a fully-featured, standalone e-commerce site; instead, it’s intended to allow you add an internet store to an existing online presence.
(That said, Ecwid have Recently added some new functionality, called’Starter Site’, that does allow you produce a one-page standalone offering. We’ll talk via this in more depth later on in the review.) Ecwid Vs Wix
The Product works by giving you a widget that gets put on other websites — hence the title Ecwid: it is short for’E-commerce Widget’. You receive a couple lines of HTML code (the widget) to add into an present website or social networking profile, and your shop is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to companies which don’t want to start a brand-new website. The primary feature is that you can take your old website and quickly integrate the Ecwid system inside a few minutes.
You can also Mirror the system on various other sites if you plan on selling elsewhere on the web. Handle all of these websites from one place rather than switching between multiple dashboards.
Another nice Feature is the syncing between multiple devices. Sell on-the-go together with your smartphone. This means you could visit a tradeshow to make a few sales and each one these sales are reflected on the back part of your site.
The system is Also made to integrate nicely with social networks, so that you may sell your items on Facebook if needed. 1 part of Ecwid that we particularly enjoy is the delivery facet. With real time shipping integrations you constantly know what’s happening with your orders and where they’re being sent to.
What other trendy Things are comprised with Ecwid?
It runs on a super fast framework
It comes with an address book for customers and clients
The machine has over 43 translations for sale round the planet
You receive a Lot of promotional tools like coupons, discounts, bulk pricing and much more
Produce your own customized email notifications
Utilize the automated tax solution (automatic taxation rates at checkout, tax reporting and submitting )
Thank you To Ecwid’s point-of-sale (POS) functionality, you can use your Ecwid store to market not only online but in bodily places too — in stores, market stalls, at theatres and so forth.
With Ecwid’s POS Performance, regardless of whether a customer purchases a product in store, online, on their telephone or through Facebook, everything stays in sync – i.e., the merchant’s catalog, inventory and client / trade info.
There is a couple of methods you can take advantage of this feature: the easiest is probably to use’Paypal Here.’ This involves downloading the Ecwid iOS app from the Apple’s App shop, connecting it to the Paypal Here service, and then taking payments using a cell card reader (pictured above).
You have two choices when it comes to POS Hardware and Paypal Here: you can buy a processor and swipe reader (for $24.99) or a chip and tap reader (for $79.99). Both can be ordered direct from Ecwid.
There’s a couple of Things worth noting about the Paypal Here integration: it’s only available to retailers in america and UK. Secondly, it’s not yet available on Android apparatus. (On their site, Ecwid state it’ll be available soon — but they have been saying that for quite a while now). Ecwid Vs Wix
If you’re based outside That the US / UK, or want to work with another mobile device kind, the good news is that Ecwid also functions with all the Vend, Clover, NCR Silver and Square POS systems. These all facilitate using a wider selection of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers tablet racks etc.) and are usable in more countries.
Although you could avail Of this Paypal Here POS option on all paid-for plans, you’ll want to be to the priciest’Unlimited’ plan if you want to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning they will display correctly across apparatus — desktop, tablet and mobile. In a age where smartphone internet browsing is eclipsing desktop surfing, this is important.
Unlike many similar Goods, Ecwid provides a totally free plan.
Granted, it’s a pretty Standard plan, in which features like discount coupons and service aren’t accessible, and it merely lets you sell up to ten products in two classes — but this could really be sufficient for some users, and using it is a fantastic way to try out the system.
But, A vital point to note about the free plan is the fact that it isn’t great from an SEO standpoint — you have to be on a paid plan to ensure that your product pages talk to search engines accurately (more on SEO below).
Ecwid is forward of the Pack because its storefronts can be automatically translated into nearly 50 different languages — customers can see your shop in their own language, without you needing to worry about producing alternate versions of this. Ecwid provides this performance by discovering visitors’ language mechanically according to their browser settings / IP address.
Competing products like Shopify And Bigcommerce are yet to supply this sort of performance — that they force you to rely on third party programs, the production of multiple shops or Google Translate to supply different language variations of your store, which is less than ideal. Therefore a definite win for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimisation (SEO) in Ecwid is a pretty straightforward affair. You can edit the title of your page and its meta description; the applicable fields are pre-populated for you automatically, but you can tweak them to match your SEO objectives.
So Far as I can tell However, you can not manually change the URL of a product — you need to make do with the one which Ecwid creates for you. This is not perfect because keywords in URLs are used by some search engines to categorise content during indexing.
However, The URLs that are automatically generated by Ecwid comprise the name you’ve given to your product – so in the event that you include some keywords on your product title (maybe not a bad idea anyhow ) your URL will comprise them too. This functions as a tool of a workaround, but I’d prefer whole control over URLs. Ecwid Vs Wix
One area where Ecwid doesn’t perform so Well on the search engine optimization front entails AMP — accelerated mobile pages. As the name implies, AMP pages load quicker on cellular devices. This encourages people to remain longer on your page, thus increasing’dwell time’ –something which is believed by many search engine optimization experts believe to be rewarded by Google with preferential treatment in search results. Furthermore, Google occasionally highlights AMP webpages in carousels in search results, providing AMP content an extra little boost.
Regrettably However — and unlike most rival products such as Bigcommerce or even Shopify, you can’t create AMP versions of your products using Ecwid.
Importing and exporting data
Like many competing Products Ecwid permits you to import and export your data in CSV format.
The Export option allows you to export merchandise information, orders and customers (in CSV format) and means that if you feel the need to migrate your shop to a different e-commerce platform, then you shouldn’t have any significant problems doing so.
Utilizing Ecwid with other programs
Ecwid and WordPress
WordPress does not Provided any e-commerce functionality from the box, so anyone wanting to sell on the platform will need a third-party alternative like Ecwid. There’s an Ecwid plugin accessible, therefore adding an Ecwid shop to your WordPress site is quite simple — you can get up and running with a couple clicks.
You simply sign up for an Ecwid account and then install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly good e-commerce features, but the amount of payment gateway options is quite limited — you have to utilize Stripe or Paypal. (And using Stripe only functions if you are selling products from particular countries). Another principal issue with the built-in Squarespace selling tools is they don’t facilitate dropshipping, and complete export of merchandise isn’t currently possible.
Integrating Ecwid with Squarespace allows you to bypass these constraints, and adding it to some Squarespace website is quite simple: it is a simple matter of including a code block to a page and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping choice for Wix users, so again Ecwid can provide a good workaround. A committed app is provided by Ecwid to allow you incorporate the item on a Wix store easily.
Programs and plugins
Ecwid provides a pretty Limited number integrations with other well-known apps. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be fair the assortment of integrations may be more extensive — competing products such as Shopify provide a much broader range of programs. Notable omissions from the Ecwid store include Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming soon).
The Picture is better when it comes to CMS plugins: these are offered for WordPress, Wix and Joomla, enabling to you set up Ecwid on one of these platforms very easily. Ecwid Vs Wix
Interface and ease of use
Ecwid’s Interface is rather easy to use. Like many similar online shop builders, you get a vertical menu on the left that lets you access key performance, and the place on the right can be used to edit or display related products, site content and reports.
Much like any e-commerce tool, you will have to Spend a reasonable amount of time getting your head about producing catalogues and product variants, establishing shipping prices etc…but there isn’t anything here that should represent too a lot of a learning curve.
Matters are aided by an ‘onboarding checklist’ that is provided to you once you log in for the first time.
If You’re stuck however, you could always get in touch with Ecwid’s support staff — more on that later — or, even if you’re on a’Business’ or’Unlimited’, you are able to make the most of this included customization support (you get two hours and 12 hours personalization time from Ecwidon these plans).
Ecwid and GDPR
I am not a Attorney, so please be aware that the below observations shouldn’t be interpreted as legal advice, but I am going to do my best to spell out some of the key GDPR problems facing Ecwid users below.
With the introduction of The EU’s new GDPR laws, there are several legal measures that site owners now should take to ensure that they are adequately protecting EU clients’ and visitors’ privacy. There are severe financial penalties for not doing so (to the point where it’s typically a good idea to consult a lawyer about what to do); and even if your company isn’t located in the EU, you still will need to obey the regulations where any website visits in the EU are worried.
According to my Understanding of the key GDPR rules, the main priorities for prospective Ecwid shop owners would be to:
· Provide adequate privacy and cookie notices
· Process and store data securely
· Get explicit consent from those signing up to mailing lists it is fine to send them e-newsletters
· Provide a means to opt in or revoke consent to use of non-essential cookies on a site (and also to log that consent).
There does not seem to be Anything that stops you fulfilling the first few requirements easily enough with Ecwid, although you will have to devote time and possibly money creating adequate notices and crafting information capture forms so that they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie cutter consent. To Guarantee GDPR compliance, you need to exhibit a cookie banner to your customers which
· Allows them to select which cookies they want to run BEFORE those biscuits are run (i.e., to give’prior consent’)
· Logs their consent to run cookies Ecwid Vs Wix
· Enables them to revoke consent at a later point
So for example, if you Utilize a Facebook Advertising cookie in conjunction with your Ecwid store, you will be breaking GDPR legislation unless you have a banner in place which does all of the above.
Now, out of the box at There isn’t a means to take care of the cookie approval issue with Ecwid. Nor is there a decent app accessible from the Ecwid app store (the only alternative on front I can locate, the’EU cookie banner’, doesn’t seem to supply the necessary functionality — even though costing $1.99 per month to use).
It Seems to me that the only alternative available to Ecwid consumers would be to use a specialist product like CookiePro, which does provide all the essential functionality to generate cookie approval fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does need quite a great deal of configuration and you’ll need to set quite a great deal of time aside to set it up.
Setup and Layout
I Truly like The fact that you’re able to run a website without paying for anything. This makes the installation process that much simpler, because you simply have to punch in your email and create a password to proceed right to the backend interface.
The machine has Wizards for every platform that you want to set your shop on. In case you’ve got a WordPress site, simply walk through three steps to get up and running. You can also click on options like Facebook and Joomla, based on the place you would like to sell.
The backend Design is perfect, since it walks you through every site creation and integration step with a few fine text and photos. Once you obtain your store implemented on a site or societal page it appears fairly sleek.
The layout Depends somewhat on the subject you have on your site, however as you can see below, it displays photos well and looks clean and easy to navigate. I particularly enjoy the Shopping Bag place, which is prominent and easy to find for customers when they wish to market.
Though many Websites will be cellular friendly, its nice knowing that Ecwid involves a native shopping program for both iOS and Android. Merchants now receive a native shopping program for iOS and Android.
This means you Can mange your store and market on the go, while also giving your clients an opportunity to buy products from the mobile interface.
The closing Design item which makes sense to mention is your vocabulary instrument. Since conducting an internet store generally requires one to attain out to individuals from throughout the planet, you’re bound to stumble upon some customers who would love to read product webpages and other content in their native tongue. Ecwid supports 45 languages, so when a user wants to translate from English to Spanish, that’s no problem in any respect.
The Ecwid Program Market
Having the Chance to install applications is a sure fire way to scaling your ecommerce website in a reasonable way. Ecwid has a location called the Ecwid App Market. It provides 65 software, helping retailers extend their shop functionality readily. Ecwid Vs Wix
Some of the programs Will help you out with rating and reviews, rewards programs, automatic ad tools, analytics, custom layout themes and much more.
SEO and Marketing
Ecwid is a Third party remedy to your present website, so you’d normally need to implement additional SEO and advertising tools to really get out the word. Nevertheless, Ecwid provides quality SEO qualities to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, so all Ecwid stores are indexed by Google with no excess effort. It gets even better with WordPress websites, since you gain access to additional search engine optimization plugins and also the default search engine functionality on the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as straightforward as they come, since it doesn’t seem to incorporate any of the unnecessary bells and whistles you might find on other e commerce platforms.
Each measure is Concise and clear, so you may just go in there and sort in a product name, price and image then save the merchandise for afterwards. Of course you could always open up the Powerful Options, but they different these for if you are all set to get started ramping up your own store.
As an example of the stock Rich management toolset, you gain access to things like from stock merchandise tracking, mobile device inventory management, barcode scanning and more.
Ecwid offers A Chat With Earnings attribute that is one of my favorite ways to converse with companies. Only send them a query and you are able to work on something else until they respond.
The company also Provides a potent support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include phone service, online chat service and email support, keeping the response time short and support quality .
In my mind, the Platform has everything you might want concerning support.
Payments and Safety
It is not necessarily Easy to locate an ecommerce platform which doesn’t charge fees, but that’s just what you get with Ecwid. They never charge any kind of trade fee with any of the programs they offer, making it desirable for any shop that’s trying to keep down costs and also to improve margins.
Keep in mind that Ecwid is not a payment processor, so you’ve got to set up something such as PayPal or Stripe to process all the trades that come through your site. It’s rather simple to implement one of these systems, since Ecwid integrates with over 40 international payment choices. However, each of these processors have their particular trade fees so you need to get ready for these.
It is quite Evident that Ecwid takes safety seriously, because the provider is a PCI DSS Level 1 certified service provider. The business also states that each trade that includes sensitive information is transferred via a secure HTTPS channel. Ecwid Vs Wix
Imagine if you Would love to collect both offline and online payments? Maybe you’d prefer a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your performance into both an online and offline system.
Benefits and cons of using Ecwid
· Ecwid represents a really easy way to add e-commerce to some present website.
· Point-of-sale performance is available, and there are quite a few ways to implement it.
· The product is cheap by comparison to other alternatives.
· It supports multi-language variations of your shop.
· The store layouts are responsive.
· Plugins / programs are available for major platforms (such as WordPress, Drupal and Wix).
· It allows users of website building products that don’t facilitate dropshipping to start doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter website’ option is a fantastic stopgap measure for merchants who want a store fast, but have yet to develop a complete site in order to bring the Ecwid widget to.
· The free Ecwid plan is not time-limited, includes support, and is fairly generous in terms of attributes.
· The Paypal This POS system is Limited to the US and UK.
· The Paypal This POS system is limited to iOS users.
· Telephone support is only available on the more expensive programs.
· There’s a limited number of programs / integrations available in the Ecwid Program shop.
· You can not alter merchandise URLs, which can be slightly annoying in the SEO point of view.
· You can not create AMP variations of merchandise pages using Ecwid.
· Making Ecwid GDPR-compliant (with regard to getting cookie consent) seems hard.
· The free version will not allow you to get any of the SEO tools.
Ecwid comes With four plans, one of which is totally free. They promote the free program like mad, and mention that many different platforms drag you in free trial, even where you may eventually need to pay.
That is where Ecwid stands outside, and you can see that the other payment programs are fairly reasonably priced.
The Free plan Allows you to sell 10 products, whereas the Venture plan ups that count to 100 goods and you get things like an iPhone direction app. The Business plan goes up to 2500 products for a superb price and you also get live chat support. Priority support comes alongside the Unlimited plan and you might also sell an unlimited amount of products.
Ecwid is one of The most economical solutions on the market. You may see that it is actually cheaper than a lot of the other programs we have reviewed in the past, so if you’re searching for value, this might be the right plugin for you.
In short, I am Starting to believe that Ecwid is one of the best ways to market online, as long as you employ the best ways to improve your sales online as well. Ecwid is a sleek system, with superb easy implementation steps, which makes it perfect for the small business crowd. Ecwid Vs Wix