Background Ecwid Vs Woocommerce
Have you ever Wondered if you’re using the right ecommerce platform for selling online? Can you sometimes stumble upon a new service that’s more functional and more economical than what you’re using today? Starting a small business is all about keeping your prices low, and finding an ecommerce platform to assist you with half the battle. Unfortunately, when you run a small company site it frequently becomes tricky when you want to attract on a new ecommerce platform or even just modify your site whatsoever. Read our Ecwid review to find out more about this option. Ecwid Vs Woocommerce
Many options Purposefully create a closed system, which is tedious to maneuver away from as soon as you begin. However, with a stage named Ecwid, you do not have to be concerned about this. Actually, the whole goal of the business, which started in 2009, would be to quickly and inexpensively make an online store system on your present websites.
You do not have To create a completely different website. Just apply Ecwid on any platform, CMS or social network (in five minutes) and you are good to go.
That increased my Attention, because I understand the struggles that come along with attempting to migrate websites, especially in regards to ecommerce. So, I wanted to put together a comprehensive review of the Ecwid system to see whether it’s worth the time.
How Many People Use Ecwid?
It is rather Remarkable what Ecwid has done since 2009, with over 1 million retailers getting signed up. What’s even more cool is that the Ecwid merchants span over 175 distinct countries, showing that this isn’t just a platform for people in the united states or Europe. Even companies in developing countries have a opportunity to find an online store heading, and you don’t even have to squander your prior site if you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 certified. If you are not certain what that is, it is pretty much the gold standard for security in the ecommerce world. You can rest easy knowing you and your clients’ data is safe and protected.
Along with The overall merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 along with also the 1 million is the fact you don’t need a WordPress site in order to implement Ecwid. So, the 20,000 simply identifies WordPress users with the plugin.
What’s Ecwid, and how does this function?
Ecwid is a hosted Alternative for building an internet store. Unlike competing products such as Shopify, Bigcommerce and Volusion, which allow you to construct a new website with e-commerce functionality, Ecwid is geared more towards people who currently have a site and simply wish to add an online store for this.
Much like other E-commerce platforms, Ecwid lets you install’catalogs’ of all goods, and include photographs, pricing, weight etc. . each. You can define shipping rates, accept credit card payments etc — all the key stuff that you would expect to be able to do with an e-commerce solution.
However it differs Apart from competing products like Shopify, Volusion, Squarespace and Bigcommerce in that it is not actually designed to allow you to produce a fully-featured, standalone e-commerce site; instead, it’s designed to enable you add an internet store to an present online existence.
(That said, Ecwid have Recently added some new functionality, called’Starter Site’, which does allow you create a one-page standalone offering. We’ll chat through this in more detail later on in the inspection.) Ecwid Vs Woocommerce
The Product works by providing you a widget that gets put on other sites — hence the title Ecwid: it is short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add into an present site or social media profile, and your shop is displayed wherever you have inserted this code.
Ecwid makes Strides in the market by catering to companies that don’t want to start a brand new website. The main attribute is that you can take your old site and quickly incorporate the Ecwid system inside a couple of minutes.
You can also Mirror the machine on various other websites if you anticipate selling elsewhere online. Manage all these sites from one location instead of switching between multiple dashboards.
Another nice Attribute is that the syncing between multiple devices. Sell on-the-go together with your smartphone. This usually means that you can visit a tradeshow to make a number of sales and all of these earnings are represented on the backend of your site.
The system is Also designed to integrate nicely with social networks, and that means you can sell your items on Facebook if needed. 1 part of Ecwid we especially enjoy is the shipping aspect. With real-time shipping integrations you constantly know what’s happening with your requests and at which they’re being sent to.
What other trendy Things are comprised with Ecwid?
It runs on a super fast frame
It comes with an address book to get customers and clients
The system has over 43 translations for sale round the planet
You get lots of promotional tools like vouchers, discounts, bulk pricing and much more
Create your own customized email notifications
Use the automatic tax solution (automatic tax rates at checkout, tax reporting and submitting )
Thank you To Ecwid’s point-of-sale (POS) performance, you may use your Ecwid store to sell not only online but in bodily locations too — in stores, market stalls, in concerts and so on.
With Ecwid’s POS Functionality, regardless of whether or not a customer purchases a product in shop, online, in their telephone or through Facebook, everything stays in sync – i.e., the retailer’s catalogue, inventory and customer / trade information.
There’s a couple of methods you can use this feature: the simplest is probably to use’Paypal Here.’ This involves downloading the Ecwid iOS app from the Apple’s App store, linking it to the Paypal Here service, then taking payments using a mobile card reader (pictured above).
You have two options when it comes to POS Hardware and Paypal Here: you can either buy a chip and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both can be arranged direct from Ecwid.
There is a couple of Things worth noting about the Paypal Here integration: first, it’s only available to merchants in the US and UK. Secondly, it is not yet available on Android apparatus. (On their site, Ecwid state it’ll be available shortly — but they’ve been saying that for quite a while now). Ecwid Vs Woocommerce
If you’re located outside That the US / UK, or want to utilize another mobile device kind, the good news is that Ecwid also functions together with all the Vend, Clover, NCR Silver and Square POS systems. These all ease using a larger selection of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers pill stands etc.) and are usable in more countries.
Although you can avail Of the Paypal Here POS choice on most of paid-for plans, you’ll want to be on the priciest’Unlimited’ program if you would like to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning that they will display properly across devices — desktopcomputer, tablet computers and cellular. In an era where smartphone web browsing is eclipsing desktop surfing, this is vital.
Unlike many similar Products, Ecwid provides a totally free program.
Granted, it’s a pretty Standard plan, in which features such as discount vouchers and service are not available, and it only lets you sell up to 10 products in 2 categories — but this could actually be sufficient for some customers, and using it’s a good way to try the system out.
However, A key point to note about the free program is the fact that it isn’t good from an SEO standpoint — you need to be on a paid plan to ensure your product pages speak to search engines correctly (more on SEO under ).
Ecwid is forward of the Pack in that its storefronts can be mechanically translated into nearly 50 different languages — customers can see your store in their own language, without you needing to worry about creating alternate versions of it. Ecwid provides this performance by detecting visitors’ language automatically based on their browser settings / IP address.
Competing products like Shopify And Bigcommerce are nevertheless to provide this sort of performance — that they force you to rely on third party programs, the creation of multiple shops or Google Translate to supply different language versions of your store, which is less than ideal. So a definite win for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimisation (search engine optimization ) in Ecwid is a pretty straightforward affair. You are able to edit the name of your webpage and its own meta description; the applicable fields are pre-populated for you automatically, however you can tweak them to suit your search engine optimization objectives.
As far as I could tell However, you can’t manually change the URL of a product — you need to make do with the one which Ecwid creates for you. This is not ideal because keywords in URLs are used by some search engines to categorise content during indexing.
But, The URLs which are automatically generated by Ecwid comprise the name you’ve given to your own product – so in the event that you include some keywords on your product name (maybe not a bad idea anyway) your URL will include them too. This serves as a tool of a workaround, but I’d prefer full control over URLs. Ecwid Vs Woocommerce
One place where Ecwid doesn’t perform so Well on the search engine optimization front entails AMP — accelerated mobile pages. As its name implies, AMP pages load faster on cellular devices. This motivates people to stay longer on your page, thus increasing’dwell time’ –something that’s believed by many SEO experts consider to be rewarded by Google with preferential treatment in search results. Furthermore, Google sometimes highlights AMP pages in carousels in search results, giving AMP articles an extra little boost.
Regrettably However — and unlike most rival products like Bigcommerce or Shopify, you can’t produce AMP versions of your goods using Ecwid.
Importing and exporting data
Like many competing Products Ecwid permits you to import and export your data in CSV format.
The Export option allows you to export merchandise information, orders and customers (in CSV format) and means that if you feel the need to migrate your shop to another e-commerce platform, then you shouldn’t have any major problems doing so.
Utilizing Ecwid with other platforms
Ecwid and WordPress
WordPress does not Provided any e-commerce performance out of the box, so anybody wanting to sell on the platform will require a third-party alternative like Ecwid. There is an Ecwid plugin available, therefore adding an Ecwid shop to your WordPress site is very simple — you can get up and running with a few clicks.
You just sign up for an Ecwid accounts and then install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly excellent e-commerce features, but the amount of payment gateway options is quite limited — you need to utilize Stripe or Paypal. (And with Stripe only functions if you’re selling products from particular countries). Another principal issue with the built-in Squarespace selling tools is they don’t facilitate dropshipping, and full export of products isn’t currently possible.
Integrating Ecwid with Squarespace allows you to bypass these limitations, and adding it into some Squarespace website is very easy: it’s a simple matter of including a code block to a webpage and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping choice for Wix users, therefore again Ecwid can offer a fantastic workaround. A dedicated program is offered by Ecwid to allow you integrate the item on a Wix store easily.
Apps and plugins
Ecwid provides a fairly Restricted number integrations with other well-known apps. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations may be extensive — competing products such as Shopify offer a much wider assortment of apps. Notable omissions from the Ecwid store include Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming soon).
The Image is better in regards to CMS plugins: All these are offered for WordPress, Wix and Joomla, enabling for you to install Ecwid on these platforms quite easily. Ecwid Vs Woocommerce
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like many similar online shop builders, you receive a vertical menu on the left that allows you to access key functionality, and the place on the right is used to display or edit associated products, website content and reports.
Much like any e-commerce tool, you’ll need to Spend a reasonable amount of time getting your head around creating catalogues and product variations, setting up transport prices and so on…but there isn’t anything here that should represent also a lot of a learning curve.
Matters are aided by an ‘onboarding checklist’ that is supplied to you when you log in for the first time.
If You’re stuck however, you can always get in contact with Ecwid’s support staff — more on this later — or, if you’re on a’Business’ or’Unlimited’, you can take advantage of this included customization support (you get two hours and 12 hours personalization time from Ecwidon these plans).
Ecwid and GDPR
I’m not a Lawyer, so please be aware the below observations should not be interpreted as legal information, but I am planning to do my best to spell out a number of the key GDPR issues facing Ecwid users below.
With the introduction of That the EU’s new GDPR legislation, there are several legal steps that website owners now should take to ensure they are adequately protecting EU clients’ and visitors’ privacy. There are severe financial penalties for not doing so (to the point where it is typically a great idea to speak with an attorney about what to do); and even if your company is not located in the EU, then you still will need to obey the regulations where any website visits from the EU are concerned.
Based on my Understanding of the crucial GDPR rules, the principal priorities for potential Ecwid store owners are to:
· Provide adequate privacy and cookie notices
· Process and store information safely
· Get explicit permission from those registering to mailing lists it is okay to send them e-newsletters
· Provide a way to opt in or revoke consent to use of non-essential biscuits on a website (and also to log that consent).
There doesn’t Appear to be Whatever stops you meeting the first three requirements easily enough with Ecwid, although you will need to devote time and possibly money generating adequate notices and crafting data capture forms so that they are GDPR compliant.
Where things get Complicated with Ecwid is the fourth requirement — cookie consent. To Guarantee GDPR compliance, you need to display a cookie banner to your customers which
· Allows them to choose which cookies they would like to conduct BEFORE those cookies are run (i.e., to give’prior consent’)
· Logs their consent to conduct cookies Ecwid Vs Woocommerce
· Enables them to revoke approval at a later stage
So for example, if you Utilize a Facebook Ads cookie in combination with your Ecwid store, you’ll be breaking GDPR legislation unless you’ve got a banner in place which does all the above.
Now, out of the box at There isn’t a way to take care of the cookie approval issue with Ecwid. Nor is there a decent program available from the Ecwid app store (the only option on front that I can find, the’EU cookie banner’, doesn’t seem to supply the essential performance — despite costing $1.99 per month to utilize ).
It Appears to me that the only option available to Ecwid consumers is to use a specialist product such as CookiePro, which does supply all the essential performance to make cookie approval fully GDPR compliant. Despite being a strong product nonetheless, Cookiepro does require quite a great deal of configuration and you will need to set quite a lot of time apart to set this up.
Setup and Design
I really like The fact that you’re able to run a website without paying anything. This makes the installation process that much easier, because you just need to punch in your email and make a password to go straight to the backend port.
The system has Wizards for every platform that you would like to place your store on. In case you have a WordPress site, just walk through three steps to get up and running. You can even click on choices like Facebook and Joomla, depending on where you want to market.
The backend Design is flawless, since it walks you through each site creation and integration step with a few nice text and photos. Once you obtain your shop implemented on a site or social page it appears fairly slick.
The layout Depends somewhat on the subject you’ve got on your site, however as you can see below, it shows photos well and appears clean and easy to navigate. I particularly enjoy the Shopping Bag area, which can be outstanding and easy to locate for clients when they want to checkout.
Although many Sites will be mobile friendly, its nice knowing that Ecwid includes a native shopping application for both iOS and Android. Merchants now receive a native shopping application for iOS and Android.
This means you Can mange your shop and sell on the move, while also giving your clients an opportunity to buy products from the mobile interface.
The final Design item which makes sense to mention is your language instrument. Since conducting an internet store generally requires you to reach out to individuals from throughout the planet, you’re bound to stumble upon some customers who’d love to read product pages and other content in their native language. Ecwid supports 45 languages, so if a user wants to translate from English to Spanish, that is not a problem in any respect.
The Ecwid Program Market
Having the Chance to install software is a sure fire way to scaling your ecommerce website in a reasonable manner. Ecwid has a place known as the Ecwid App Market. It provides 65 applications, helping merchants extend their shop performance easily. Ecwid Vs Woocommerce
A Few of the programs Can help you out with rating and reviews, rewards programs, automatic ad tools, analytics, customized design themes and more.
SEO and Marketing
Ecwid is a Third-party solution to your current site, so you would typically have to employ additional SEO and marketing tools to really get out the word. That said, Ecwid provides quality SEO qualities to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, therefore all Ecwid shops are indexed by Google with no extra effort. It gets better with WordPress sites, since you acquire access to additional SEO plugins and the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as straightforward as they come, since it doesn’t seem to incorporate any of those unnecessary bells and whistles you might find on other e commerce platforms.
Each step is Concise and clear, so you may just go in there and type in a product name, price and image then save the merchandise for later. Obviously you can always open the More Powerful Options, but they different these for if you are all set to start ramping up your store.
As an example of the inventory Rich direction toolset, you obtain access to things like out of stock product tracking, mobile device inventory management, barcode scanning and more.
Ecwid offers A Chat With Earnings attribute that is one of my favorite ways to converse with companies. Simply send them a query and you can work on something else until they respond.
The company also Provides a potent support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include telephone support, online chat support and email support, keeping the response time brief and support quality high.
In my mind, the Platform has all you could want in terms of support.
Payments and Safety
It is not always Simple to locate an ecommerce platform that does not charge transaction fees, but that’s just what you get with Ecwid. They never control any sort of transaction fee with any of the programs they provide, which makes it desirable for any shop that’s trying to keep costs down and to improve margins.
Remember that Ecwid isn’t a payment processor, so you’ve got to setup something like PayPal or Stripe to process all of the transactions that come through your site. It’s pretty easy to employ one of these systems, because Ecwid integrates with over 40 global payment options. However, each of those processors have their particular trade fees so that you need to prepare for them.
It is rather Clear that Ecwid takes security seriously, since the company is a PCI DSS Grade 1 certified supplier. The business also claims that every trade that includes sensitive information is transferred through a secure HTTPS channel. Ecwid Vs Woocommerce
Imagine if you Would love to collect both offline and online payments? Perhaps you’d prefer a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your performance into both an offline and online system.
Benefits and disadvantages of utilizing Ecwid
· Ecwid represents a really easy way to add e-commerce to some existing website.
· Point-of-sale performance can be obtained, and there are quite a few strategies to implement it.
· The item is cheap compared to other alternatives.
· It supports multi-language variations of your store.
· The shop layouts are responsive.
· Plugins / apps are available for major platforms (like WordPress, Drupal and Wix).
· It permits users of website building products which don’t facilitate dropshipping to start doing so (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a fantastic stopgap measure for retailers who want a store quickly, but have yet to create a complete website to add the Ecwid widget to.
· The free Ecwid plan isn’t time-limited, includes support, and is fairly generous in terms of attributes.
· The Paypal This POS system is Limited to the US and UK.
· The Paypal This POS system is limited to iOS users.
· Telephone support is only available on the more expensive programs.
· There’s a limited number of programs / integrations offered in the Ecwid Program shop.
· You can’t change merchandise URLs, which is slightly annoying in the SEO point of view.
· You can not create AMP versions of merchandise pages utilizing Ecwid.
· Creating Ecwid GDPR-compliant (with respect to obtaining cookie approval ) sounds difficult.
· The free version doesn’t allow you to get any of the SEO tools.
Ecwid comes With four strategies, one of which is completely free. They market the free plan like crazy, and mention that a number of different platforms drag you in free trial, even where you may eventually have to pay.
That is where Ecwid stands out, and you’ll be able to see the other payment plans are rather reasonably priced.
The Free program Allows you to sell 10 products, while the Venture program ups that depend to 100 goods and you get things like an iPhone management app. The company program goes up to 2500 merchandise for a wonderful price and you also get live chat service. Priority support comes along with the Unlimited plan and you might also sell an unlimited number of merchandise.
Ecwid is one of The cheapest solutions on the marketplace. You can see that it is actually more affordable than a lot of the other platforms we have reviewed in the past, so if you’re looking for value, this might be the right plugin for you.
In short, I am Beginning to think that Ecwid is one of the best ways to market online, provided that you implement the best ways to enhance your earnings online too. Ecwid is a sleek system, with superb easy implementation steps, which makes it ideal for your small business crowd. Ecwid Vs Woocommerce