Intro Ecwid Web Store
Have you ever Wondered if you are using the ideal ecommerce platform for sale on the internet? Can you sometimes stumble upon a new service that’s more functional and more economical than what you’re using today? Starting a small business is all about keeping your prices low, and locating an ecommerce platform that will assist you with that is half the battle. Unfortunately, when you run a small business site it frequently becomes tricky once you would like to attract on a new ecommerce platform or perhaps just alter your website whatsoever. Read our Ecwid review to find out more about this solution. Ecwid Web Store
Many options Intentionally make a closed system, which is tedious to maneuver away from as soon as you begin. But with a platform called Ecwid, you no longer have to be concerned about this. Actually, the whole goal of the business, which started in 2009, is to quickly and inexpensively create an online store system on your existing websites.
You don’t have To make a completely different website. Just implement Ecwid on any platform, CMS or social network (in five minutes) and you are all set.
That raised my Attention, since I know the struggles that come along with attempting to migrate websites, especially when it comes to ecommerce. So, I needed to put together a comprehensive review of the Ecwid system to see whether it’s worth the time.
How Many People Use Ecwid?
It is rather Impressive what Ecwid has achieved since 2009, with more than 1 million retailers getting signed up. What is even more cool is that the Ecwid retailers span over 175 distinct countries, showing that this is not just a platform for most people in the united states or Europe. Even businesses in developing nations have a opportunity to find an online store going, and you do not have to squander your prior site in case you have one.
The usership Continues to grow, particularly considering Ecwid is currently PCI DSS Level 1 certified. If you are not sure what that is, it is pretty much the gold standard for security in the ecommerce world. You can rest easy knowing you and your customers’ information is safe and protected.
In addition to The total merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The gap between that 20,000 along with the 1 million is the simple fact you don’t need a WordPress site in order to implement Ecwid. So, the 20,000 only identifies WordPress users using the plugin.
What is Ecwid, and how does it function?
Ecwid is a hosted Alternative for building an online store. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to build a new website with e-commerce performance, Ecwid is geared more towards people who currently have a site and simply wish to add an online store for this.
Much like other E-commerce platforms, Ecwid allows you to set up’catalogs’ of products, and add photos, pricing, weight etc. . each. You can define shipping prices, accept credit card payments and so on — all of the key stuff that you would expect to be able to do using an e-commerce solution.
However it differs Apart from competing products such as Shopify, Volusion, Squarespace and Bigcommerce in that it isn’t actually designed to allow you to create a fully-featured, standalone e-commerce website; instead, it is intended to allow you add an online store to an existing online existence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Site’, which will allow you produce a one-page standalone offering. We’ll talk via this in more detail later on in the review.) Ecwid Web Store
The Product works by providing you a widget that gets placed on other sites — hence the title Ecwid: it’s short for’E-commerce Widget’. You receive a couple lines of HTML code (the widget) to add to an existing site or social media profile, and your store is displayed wherever you have added this code.
Ecwid makes Strides in the market by catering to companies that don’t want to start a brand-new website. The primary feature is that you can take your old site and quickly integrate the Ecwid system inside a few minutes.
You can also Mirror the machine on several other websites if you anticipate selling elsewhere online. Handle all these websites from one place rather than switching between multiple dashboards.
Another nice Feature is that the syncing between multiple devices. Sell on-the-go together with your smartphone. This usually means you could visit a tradeshow to generate a few sales and each one these sales are represented on the back part of your website.
The system is Also made to integrate well with social networks, so that you can sell your things on Facebook if needed. 1 part of Ecwid that we especially enjoy is the delivery aspect. With real-time transport integrations you constantly know what’s going on with your requests and at which they are being shipped to.
What other cool Things are included with Ecwid?
It runs on a super quick framework
It comes with an address book to get customers and clients
The machine has over 43 translations for sale around the planet
You get lots of promotional tools like coupons, discounts, and bulk pricing and more
Produce your own customized email alerts
Use the automatic tax alternative (automatic tax rates at checkout, tax reporting and filing)
Thanks To Ecwid’s point-of-sale (POS) functionality, you can use your Ecwid shop to sell not only online but in physical places too — in shops, market stalls, at concerts and so on.
Together with Ecwid’s POS Performance, regardless of if a customer buys a product in store, online, in their telephone or through Facebook, everything stays in sync – i.e., the retailer’s catalog, inventory and client / trade information.
There is a couple of methods that you can take advantage of this attribute: the easiest is likely to use’Paypal Here.’ This entails downloading the Ecwid iOS app from the Apple’s App store, connecting it to the Paypal Here service, then taking payments using a cell card reader (pictured above).
You’ve got two options when it comes to POS Hardware and Paypal This: you can either buy a processor and swipe reader (for $24.99) or a chip and also tap reader (for $79.99). Both may be ordered direct from Ecwid.
There is a couple of Things worth noting the Paypal Here integration: it’s only available to merchants in america and UK. Second, it’s not yet available on Android apparatus. (On their site, Ecwid state it will be available shortly — but they’ve been saying that for quite some time now). Ecwid Web Store
If you are located outside That the US / UK, or need to work with another mobile device type, the good thing is that Ecwid also works together with the Vend, Clover, NCR Silver and Square POS systems. These all facilitate utilizing a wider selection of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers pill racks etc.) and are usable in more nations.
Although you could avail Of the Paypal Here POS option on most of paid-for programs, you will want to be on the most expensive’Unlimited’ program if you would like to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning that they will display correctly across devices — desktopcomputer, tablet computers and cellular. In an era where smartphone web browsing is eclipsing desktop browsing, this is vital.
Unlike many similar Products, Ecwid offers a totally free program.
Granted, it is a pretty Basic plan, where features such as discount coupons and service are not accessible, and it merely allows you to sell up to ten products in two classes — but this could really be adequate for some customers, and using it’s a fantastic way to try the system out.
But, A vital point to note about the free program is the fact that it is not great from an SEO standpoint — you have to be on a paid plan to ensure that your product pages talk to hunt engines accurately (more on SEO under ).
Ecwid is ahead of the Pack in that its storefronts can be mechanically translated into nearly 50 different languages — clients can view your store in their own language, without you having to worry about creating alternate versions of it. Ecwid provides this functionality by discovering visitors’ language mechanically based on their browser preferences / IP address.
Competing products like Shopify And Bigcommerce are yet to supply this type of performance — they force you to rely on third party apps, the creation of multiple shops or Google Translate to supply different language versions of your shop, which is less than ideal. Therefore a definite win for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimisation (search engine optimization ) in Ecwid is a pretty straightforward affair. You can edit the name of your page and its meta description; the relevant fields are pre-populated for you automatically, however you can tweak them to suit your SEO objectives.
So Far as I could tell However, you can’t manually change the URL of a product — you need to make do with the one which Ecwid generates for you. This is not perfect because key words in URLs are used by some search engines to categorise content through indexing.
However, The URLs which are automatically generated by Ecwid comprise the title you have given to your product – so if you include some keywords on your product name (not a bad idea anyhow ) your URL will comprise them also. This serves as something of a workaround, but I’d prefer whole control over URLs. Ecwid Web Store
1 place where Ecwid does not perform so Well on the search engine optimization front involves AMP — accelerated cellular pages. As its name implies, AMP pages load faster on mobile devices. This encourages people to remain longer on your webpage, thus increasing’dwell time’ –something which is believed by many SEO experts consider to be rewarded by Google with preferential treatment in search results. Additionally, Google sometimes highlights AMP pages in carousels in search results, providing AMP content an extra little boost.
Unfortunately However — and unlike most rival products like Bigcommerce or even Shopify, you can’t produce AMP versions of your goods using Ecwid.
Importing and exporting information
Like most competing Goods Ecwid permits you to import and export your data in CSV format.
The Export option allows you to export merchandise information, orders and customers (again, in CSV format) and means that should you ever feel the need to migrate your store to a different e-commerce platform, then you should not have any significant difficulties doing so.
Utilizing Ecwid with other platforms
Ecwid and WordPress
WordPress does not Supplied any e-commerce performance out of this box, so anybody wishing to market on the platform will require a third-party alternative like Ecwid. There’s an Ecwid plugin accessible, therefore adding an Ecwid shop to your WordPress site is very simple — you can get up and running with a few clicks.
You simply sign up for an Ecwid account and install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly excellent e-commerce attributes, but the number of payment gateway options is quite limited — you need to use Stripe or Paypal. (And using Stripe only works if you’re selling products from particular countries). Another principal issue with the built-in Squarespace selling tools is that they don’t facilitate dropshipping, and complete export of merchandise isn’t currently possible.
Integrating Ecwid with Squarespace allows you to bypass these limitations, and adding it into some Squarespace site is very easy: it’s a simple matter of including a code block into a page and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping option for Wix users, so again Ecwid can provide a good workaround. A dedicated app is provided by Ecwid to enable you incorporate the product onto a Wix shop easily.
Programs and plugins
Ecwid provides a fairly Restricted number integrations with other well-known apps. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations may be more extensive — competing goods like Shopify provide a much broader range of apps. Notable omissions in the Ecwid store include Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming soon).
The Image is better when it comes to CMS plugins: these are offered for WordPress, Wix and Joomla, allowing for you to install Ecwid on one of these platforms very easily. Ecwid Web Store
Interface and ease of use
Ecwid’s Interface is rather easy to use. Like most similar online shop builders, you get a vertical menu on the left which lets you access key functionality, and the area on the right is used to edit or display related products, website reports and content.
Much like any e-commerce tool, you will have to Spend a reasonable amount of time getting your head around producing catalogues and product variations, establishing shipping prices etc…but there isn’t anything here that should represent too much of a learning curve.
Things are aided by an ‘onboarding checklist’ that is supplied to you once you log in for the very first time.
If You are stuck nonetheless, you can always get in touch with Ecwid’s support team — more on that later — or, if you’re on a’Business’ or’Unlimited’, you are able to take advantage of this included customization service (you get 2 hours and 12 hours customization time from Ecwidon these programs ).
Ecwid and GDPR
I’m not a Lawyer, so please note the below observations should not be interpreted as legal advice, but I’m planning to do my very best to spell out a number of the major GDPR problems facing Ecwid users under.
With the introduction of The EU’s new GDPR legislation, there are several legal steps that site owners now need to take to ensure they are adequately protecting EU clients’ and visitors’ privacy. There are serious financial penalties for doing this (to the point where it’s usually a great idea to consult a lawyer on what to do); and even when your company is not located in the EU, you still will need to obey the regulations where any site visits in the EU are concerned.
Based on my Understanding of the crucial GDPR principles, the principal priorities for potential Ecwid store owners are to:
· Provide sufficient privacy and cookie cutter notices
· Process and store information securely
· Get explicit consent from those registering to mailing lists it is fine to send them e-newsletters
· Provide a means to opt in or revoke consent to use of non-essential biscuits onto a website (and also to log that consent).
There doesn’t Appear to be Anything that stops you meeting the first few requirements easily enough with Ecwid, although you will need to devote time and possibly money generating adequate notices and crafting information capture forms so that they are GDPR compliant.
Where things get Complex with Ecwid is your fourth requirement — cookie cutter approval. To ensure GDPR compliance, you need to exhibit a cookie banner to your visitors which
· Allows them to select which cookies they want to conduct BEFORE those cookies are run (i.e., to provide’prior permission’)
· Logs their approval to conduct cookies Ecwid Web Store
· Allows them to revoke approval at a later stage
So for Instance, If you Utilize a Facebook Ads cookie in conjunction with your Ecwid shop, you will be breaking up GDPR laws unless you’ve got a banner set up which does all the above.
Nowout of the box at Least there is not a means to deal with the cookie approval issue with Ecwid. Nor is there a decent app accessible from the Ecwid app shop (the only option on this front I can locate, the’EU cookie banner’, doesn’t seem to provide the necessary performance — even though costing $1.99 per month to utilize ).
It Appears to me that the only option available to Ecwid consumers would be to use a professional product like CookiePro, which does provide all the essential functionality to generate cookie consent fully GDPR compliant. Despite being a strong product nonetheless, Cookiepro does need quite a great deal of configuration and you’ll want to put quite a lot of time apart to set this up.
Installation and Design
I really enjoy The fact which you’re able to run a web site without paying for anything. This makes the installation process that much simpler, because you simply need to punch in your email and make a password to go right to the backend port.
The system has Wizards for each platform you want to set your shop on. In case you’ve got a WordPress site, simply walk through three steps to get up and running. You could also click on choices like Facebook and Joomla, based on where you want to market.
The backend Design is perfect, because it walks you through every website creation and integration measure with some fine text and photos. As soon as you obtain your store implemented on a website or social page it appears fairly slick.
The layout Depends somewhat on the theme you’ve got on your website, however as you can see below, it displays photos well and appears clean and simple to navigate. I especially enjoy the Shopping Bag area, which can be outstanding and easy to locate for clients when they wish to checkout.
Though many Websites are going to be cellular friendly, it;s nice understanding that Ecwid involves a native shopping program for both iOS and Android. Merchants now get a native shopping application for iOS and Android.
This means you Can mange your shop and sell on the go, while also giving your customers a chance to get products from the mobile interface.
The final Design thing that makes sense to mention is your vocabulary tool. Since running an internet store generally requires you to attain out to individuals from all over the world, you’re bound to stumble upon a few customers who would like to read product pages and other content in their native tongue. Ecwid supports 45 languages, so when a user would like to translate from English to Spanish, that’s no problem in any respect.
The Ecwid Program Economy
Possessing the Chance to install software is a sure fire way to scaling up your ecommerce website in a reasonable way. Ecwid includes a place called the Ecwid App Market. It offers 65 applications, helping retailers extend their store performance readily. Ecwid Web Store
Some of the programs Can help you out with reviews and rating, rewards programs, automated advertising tools, analytics, customized layout themes and much more.
SEO and Marketing
Ecwid is a Third-party solution to your current site, so you would typically have to employ additional SEO and marketing tools to truly get out the word. That said, Ecwid supplies quality SEO features to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, therefore all Ecwid stores are indexed by Google with no excess work. It gets better with WordPress sites, since you acquire access to additional SEO plugins as well as also the default search engine functionality on the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as straightforward as they come, because it doesn’t seem to include any of those unnecessary bells and whistles you might find on other e commerce platforms.
Each step is Clear and concise, so you can just go in there and type in a product name, price and image then save the product for afterwards. Of course you could always open up the Powerful Options, but they separate these for if you’re all set to start ramping up your store.
As an example of the stock Rich direction toolset, you gain access to things like from stock merchandise tracking, mobile device stock management, barcode scanning and more.
Ecwid offers A Chat With Earnings feature that is always one of my favourite ways to talk with companies. Only send them a query and you can work on something else until they respond.
The company also Provides a powerful support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include phone support, online chat support and email support, keeping the response time short and support quality high.
In my eyes, the Platform has all you could want in terms of support.
Payments and Safety
It is not necessarily Easy to find an ecommerce platform that does not charge transaction fees, but that’s exactly what you get with Ecwid. They never charge any sort of trade fee with any of the plans they provide, which makes it desirable for any shop that is trying to keep costs down and also to improve margins.
Keep in mind that Ecwid isn’t a payment processor, so you have to set up something like PayPal or Stripe to process all of the transactions that come through your site. It is rather simple to employ these systems, because Ecwid incorporates with over 40 international payment choices. However, each of these processors have their own trade fees so you have to prepare for these.
It’s quite Evident that Ecwid takes security seriously, because the provider is a PCI DSS Level 1 accredited supplier. The business also claims that each transaction that includes sensitive information is transferred through a secure HTTPS channel. Ecwid Web Store
What if you Would love to accumulate both offline and online payments? Perhaps you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your operation into both an online and offline system.
Benefits and disadvantages of utilizing Ecwid
· Ecwid signifies a really easy way to add e-commerce to some present website.
· Point-of-sale performance can be obtained, and there are a number of ways to apply it.
· The item is cheap by comparison to other solutions.
· It supports multi-language versions of your store.
· The store designs are responsive.
· Plugins / programs are available for major platforms (such as WordPress, Drupal and Wix).
· It permits users of website building products which don’t facilitate dropshipping to start doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a good stopgap measure for merchants who want a shop quickly, but have yet to develop a complete site in order to bring the Ecwid widget to.
· The free Ecwid plan isn’t time-limited, includes service, and is fairly generous in terms of features.
· The Paypal Here POS system is Limited to the US and UK.
· The Paypal Here POS system is limited to iOS users.
· Phone support is only available on the more expensive programs.
· There’s a limited number of apps / integrations available from the Ecwid Program shop.
· You can’t change product URLs, which is slightly annoying in the search engine optimization perspective.
· You can’t create AMP versions of product pages using Ecwid.
· Making Ecwid GDPR-compliant (with respect to getting cookie consent) sounds difficult.
· The free version doesn’t allow you to access any of the search engine optimization tools.
Ecwid comes With four plans, one of which is totally free. They promote the free plan like mad, and mention that many different platforms drag you into a free trial, even where you may eventually need to pay.
This is where Ecwid stands outside, and you’ll be able to see the other payment plans are fairly reasonably priced.
The Free plan Allows you to sell 10 products, while the Venture plan ups that depend to 100 products and you get items like an iPhone direction program. The Business program goes up to 2500 merchandise for a wonderful price and you get live chat support. Priority support comes alongside the Unlimited program and you might also sell an unlimited amount of merchandise.
Ecwid is one of The cheapest solutions on the marketplace. You may see that it’s actually more affordable than a lot of the other programs we have reviewed previously, so if you’re searching for value, this might be the right plugin for you.
In short, I am Starting to believe that Ecwid is among the greatest ways to sell online, provided that you implement the best methods to improve your earnings online as well. Ecwid is a slick system, with super easy implementation measures, making it perfect for your small business crowd. Ecwid Web Store