Introduction Ecwid Webflow
Have you ever Wondered if you are using the right ecommerce platform for sale on the internet? Do you occasionally stumble upon a new service that’s more functional and cheaper than what you’re using today? Starting a small business is all about keeping your prices low, and locating an ecommerce platform that will help you with half the battle. Unfortunately, when you operate a small company website it frequently becomes tricky when you would like to bring on a new ecommerce platform or perhaps just alter your site whatsoever. Read our Ecwid review to find out more about this option. Ecwid Webflow
Many options Purposefully create a closed system, which can be tedious to move away from once you get started. But with a platform called Ecwid, you no longer need to be concerned about it. In fact, the whole goal of the company, which began in 2009, is to quickly and inexpensively create an online store system on your existing websites.
You don’t have To make a whole new site. Just implement Ecwid on any platform, CMS or social networking (in five minutes) and you are good to go.
That raised my Attention, since I understand the struggles that come along with trying to migrate sites, especially in regards to ecommerce. So, I needed to gather an in-depth review of this Ecwid system to see if it is worth the time.
How Many Men and Women Use Ecwid?
It’s quite Impressive what Ecwid has achieved since 2009, with over 1 million merchants getting signed up. What is even more cool is that the Ecwid merchants span over 175 different countries, showing that this isn’t just a platform for people in the united states or Europe. Even businesses in developing countries have a chance to find an internet store heading, and you do not have to trash your prior website in case you have one.
The usership Continues to grow, particularly considering Ecwid is currently PCI DSS Level 1 certified. If you are not certain what this is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing that you and your clients’ data is safe and secure.
In addition to The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 along with the 1 million is the simple fact that you don’t require a WordPress site to implement Ecwid. So, the 20,000 only refers to WordPress users with the plugin.
What’s Ecwid, and how can it function?
Ecwid is a hosted Alternative for building an internet store. Unlike competing products like Shopify, Bigcommerce and Volusion, which permit you to build a new site with e-commerce functionality, Ecwid is targeted more towards people who already have a website and simply wish to add an online store to it.
Much like other E-commerce programs, Ecwid lets you set up’catalogs’ of all products, and add photographs, pricing, weight etc. . each. You can define shipping rates, accept credit card payments etc — all of the crucial things that you would expect to be able to do using an e-commerce solution.
However it differs Significantly from competing products such as Shopify, Volusion, Squarespace and Bigcommerce in that it is not really designed to allow you to create a fully-featured, standalone e-commerce site; rather, it is designed to enable you add an internet store to an present online existence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Site’, which does let you create a one-page standalone offering. We are going to chat through this in more depth later on in the review.) Ecwid Webflow
The Product operates by giving you a widget that gets put on other websites — hence the title Ecwid: it is short for’E-commerce Widget’. You receive a couple lines of HTML code (the widget) to add to an present site or social media profile, and your store is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to businesses that don’t want to start a brand new site. The primary feature is that you can choose your old website and immediately integrate the Ecwid system inside a few minutes.
You can also Mirror the machine on various other websites if you plan on selling elsewhere online. Manage all these sites from 1 location rather than switching between multiple dashboards.
Another nice Attribute is that the syncing between multiple devices. Sell on-the-go with your smartphone. This usually means that you can visit a tradeshow to make a few sales and all these sales are reflected onto the backend of your website.
The system is Also made to integrate well with social networks, so that you can sell your things on Facebook if desired. 1 part of Ecwid we especially enjoy is the shipping aspect. With real time transport integrations you always know what’s happening with your orders and where they are being sent to.
What other cool Items are included with Ecwid?
It runs on a super quick frame
It comes with an address book for customers and customers
The machine has over 43 translations for selling around the world
You get a Lot of promotional tools such as vouchers, discounts, bulk pricing and more
Create your personalized email notifications
Use the automated tax solution (automatic tax charges at checkout, tax reporting and filing)
Thanks Into Ecwid’s point-of-sale (POS) functionality, you can use your Ecwid shop to sell not only online but in physical places too — in shops, market stalls, at theatres and so on.
With Ecwid’s POS Performance, regardless of whether a customer purchases a product in store, online, in their phone or via Facebook, everything remains in sync – i.e., the retailer’s catalogue, inventory and customer / transaction information.
There’s a couple of methods that you can use this attribute: the simplest is probably to use’Paypal Here.’ This involves downloading the Ecwid iOS app from the Apple’s App shop, connecting it to the Paypal Here service, then taking payments using a cell card reader (pictured above).
You have two options when it comes to POS Hardware and Paypal Here: you can buy a chip and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both can be arranged straight from Ecwid.
There is a couple of Things worth noting the Paypal Here integration: first, it’s only available to merchants in america and UK. Second, it is not yet available on Android apparatus. (On their site, Ecwid say it’ll be available soon — but they’ve been saying that for quite some time now). Ecwid Webflow
If you are based outside That the US / UK, or need to work with another mobile device type, the good news is that Ecwid also functions with all the Vend, Clover, NCR Silver and Square POS systems. These all facilitate utilizing a wider range of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers pill stands etc.) and are usable in more nations.
Although you can avail Of the Paypal Here POS choice on most of paid-for programs, you will want to be to the priciest’Unlimited’ program if you want to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning they will display correctly across apparatus — desktop, tablet and mobile. In a age where smartphone web surfing is eclipsing desktop surfing, this is important.
Unlike many similar Products, Ecwid provides a totally free plan.
Granted, it’s a fairly Basic plan, in which features like discount vouchers and service aren’t accessible, and it merely lets you sell up to 10 products in 2 classes — but this may actually be sufficient for some users, and using it is a good way to try the system out.
But, A vital point to notice about the free plan is the fact that it is not good from an SEO standpoint — you need to be on a paid program to make certain that your product pages talk to search engines correctly (more on SEO under ).
Ecwid is forward of the Pack in that its storefronts could be automatically translated into nearly 50 different languages — customers can view your shop in their own language, without you needing to worry about producing alternate versions of it. Ecwid provides this functionality by detecting visitors’ language automatically based on their browser settings / IP address.
Competing products like Shopify And Bigcommerce are nevertheless to provide this sort of performance — that they force you to rely on third party programs, the production of numerous shops or Google Translate to supply different language variations of your shop, which can be less than ideal. Therefore a definite triumph for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimisation (search engine optimization ) in Ecwid is a pretty straightforward affair. You can edit the title of your page and its own meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to suit your SEO objectives.
As far as I could tell But you can not manually change the URL of a product — you need to make do with the one that Ecwid generates for you. This is not perfect because keywords in URLs are used by some search engines to categorise content during indexing.
However, The URLs that are automatically generated by Ecwid comprise the name you’ve given to your own product – so if you include some keywords on your product title (maybe not a bad idea anyway) that your URL will comprise them also. This functions as something of a workaround, but I would prefer whole control over URLs. Ecwid Webflow
One area where Ecwid does not perform quite so Well on the SEO front involves AMP — accelerated cellular pages. As its name implies, AMP pages load faster on cellular devices. This encourages people to stay longer on your page, thus increasing’dwell time’ –something that’s believed by many search engine optimization experts consider to be rewarded with Google with preferential treatment in search results. Furthermore, Google occasionally highlights AMP pages in carousels in search results, providing AMP articles an extra little boost.
Unfortunately However — and unlike most competing products like Bigcommerce or Shopify, you can’t create AMP versions of your products using Ecwid.
Importing and exporting information
Like many competing Products Ecwid permits you to import and export your data in CSV format.
The Export option permits you to export product information, orders and customers (in CSV format) and means that if you feel the need to migrate your store to a different e-commerce platform, then you should not have any significant difficulties doing so.
Utilizing Ecwid with other programs
Ecwid and WordPress
WordPress doesn’t Supplied any e-commerce performance from the box, so anybody wishing to sell on the stage will require a third-party alternative like Ecwid. There is an Ecwid plugin available, so adding an Ecwid shop to your WordPress site is very straightforward — you can get up and running with a couple clicks.
You simply sign up to get an Ecwid accounts and install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly excellent e-commerce features, but the number of payment gateway options is very limited — you need to use Stripe or Paypal. (And using Stripe only functions if you’re selling products from particular countries). Another principal issue with the built-in Squarespace marketing tools is that they don’t facilitate dropshipping, and complete export of products isn’t currently possible.
Integrating Ecwid with Squarespace permits you to bypass these limitations, and adding it into a Squarespace site is quite simple: it is a simple matter of including a code block into a page and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping choice for Wix users, so again Ecwid can offer a good workaround. A committed app is offered by Ecwid to allow you integrate the item onto a Wix store easily.
Apps and plugins
Ecwid provides a fairly Limited number integrations with other well-known apps. Integrations do exist with services Mailchimp, Xero and Freshbooks; but to be fair the assortment of integrations could be extensive — competing goods such as Shopify provide a much broader range of apps. Notable omissions in the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
The Picture is better in regards to CMS plugins: All these are offered for WordPress, Wix and Joomla, allowing to you set up Ecwid on these platforms quite easily. Ecwid Webflow
Interface and ease of use
Ecwid’s Interface is rather easy to use. Like most similar online store builders, you receive a vertical menu on the left which lets you access key performance, and the place on the right is used to display or edit associated products, site content and reports.
As with any e-commerce tool, you will have to Spend a fair amount of time getting your head about producing catalogues and product variations, establishing transport rates etc…but there is nothing here that should represent too a lot of a learning curve.
Matters are helped by an ‘onboarding checklist’ that is provided to you when you log in for the very first time.
If You’re stuck however, you can always get in contact with Ecwid’s support staff — more on that later — or, if you’re on a’Business’ or’Unlimited’, you can make the most of the included customization support (you get two hours and 12 hours personalization time from Ecwidon these programs ).
Ecwid and GDPR
I am not a Attorney, so please note that the below observations shouldn’t be interpreted as legal information, but I am going to do my best to spell out some of the key GDPR problems facing Ecwid consumers under.
With the introduction of That the EU’s new GDPR legislation, there are several legal measures that site owners now should take to ensure they are adequately protecting EU customers’ and visitors’ privacy. There are serious financial penalties for not doing this (to the point where it’s typically a great idea to consult an attorney on what to do); and even when your business isn’t based in the EU, then you still will need to obey the regulations where any site visits from the EU are worried.
Based on my Understanding of the key GDPR principles, the main priorities for potential Ecwid store owners would be to:
· Provide adequate privacy and cookie notices
· Process and store data securely
· Get explicit permission from people signing up to mailing lists that it is fine to send them e-newsletters
· Provide a means to opt in or revoke consent to use of non-essential cookies on a site (and to log that consent).
There does not seem to be Anything that stops you meeting the first few requirements easily enough with Ecwid, although you will need to spend time and possibly money creating adequate notices and crafting data capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie cutter approval. To ensure GDPR compliance, You Have to display a cookie cutter banner to your visitors which
· Allows them to choose which cookies they want to conduct BEFORE those cookies are conducted (i.e., to provide’prior permission’)
· Logs their consent to run biscuits Ecwid Webflow
· Enables them to revoke approval at a later stage
So for example, if you Use a Facebook Ads cookie in conjunction with your Ecwid shop, you will be breaking up GDPR legislation unless you’ve got a banner set up which does all of the above.
Nowout of the box at There is not a means to take care of the cookie consent issue with Ecwid. Nor is there an adequate app accessible from the Ecwid app shop (the only option on front I can find, the’EU cookie banner’, does not appear to supply the essential functionality — even though costing $1.99 per month to utilize ).
It Appears to me that the only option available to Ecwid users is to use a professional product such as CookiePro, which does supply all the necessary performance to make cookie approval fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does require quite a lot of configuration and you will want to set quite a great deal of time apart to set this up.
Installation and Design
I Truly like The simple fact that you can run a web site without paying anything. This makes the installation process that much simpler, because you just have to punch in your email and create a password to go straight to the backend port.
The system has Wizards for each platform that you would like to place your store on. If you’ve got a WordPress site, simply walk through three steps to get up and running. You can also click on choices like Facebook and Joomla, based on the place you would like to sell.
The backend Design is flawless, since it walks you through every website creation and integration step with a few nice text and photos. As soon as you get your store implemented on a website or social page it looks fairly slick.
The design Depends somewhat on the subject you’ve got on your website, however as you can see below, it shows photos well and looks clean and simple to navigate. I especially enjoy the Shopping Bag area, which can be outstanding and easy to locate for customers when they wish to market.
Although many Sites are going to be mobile friendly, it;s nice understanding that Ecwid involves a native shopping application for both iOS and Android. Merchants now receive a native shopping program for iOS and Android.
This means you Can mange your shop and sell on the move, while also giving your clients a chance to buy products from the mobile interface.
The closing Design item which makes sense to mention is the vocabulary tool. Since conducting an online store generally requires one to reach out to individuals from throughout the world, you are bound to stumble upon some customers who would like to read product pages and other content in their native tongue. Ecwid supports 45 languages, so if a user would like to translate from English into Spanish, that is no problem at all.
The Ecwid Program Economy
Having the Opportunity to install applications is a sure fire way to scaling up your ecommerce website in a fair way. Ecwid includes a place known as the Ecwid App Market. It provides 65 software, helping merchants extend their shop functionality readily. Ecwid Webflow
A Few of the programs Can help you out with rating and reviews, rewards programs, automatic advertising tools, analytics, customized design themes and much more.
SEO and Marketing
Ecwid is a Third-party solution to your present website, so you’d normally need to employ additional SEO and marketing tools to really get the word out. That said, Ecwid provides quality SEO features to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, therefore all Ecwid stores are indexed by Google without any excess work. It gets even better with WordPress sites, since you acquire access to additional search engine optimization plugins and also the default search engine performance around the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as simple as they come, because it doesn’t seem to incorporate any of those unnecessary bells and whistles you may find on other ecommerce platforms.
Each measure is Clear and concise, so that you can just go in there and type in a product name, price and image then save the product for later. Of course you can always open the More Powerful Options, but they separate these for when you are ready to get started ramping up your store.
As an example of the stock Rich management toolset, you obtain access to items like from stock merchandise monitoring, mobile device stock management, barcode scanning and more.
Ecwid offers A Chat With Earnings feature which is always one of my favorite ways to converse to companies. Only send them a query and you can work on something else until they respond.
The company also Provides a powerful support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include telephone support, online chat service and email support, keeping the response time brief and support quality .
In my mind, the Platform has everything you could want in terms of support.
Payments and Safety
It is not necessarily Simple to find an ecommerce platform that doesn’t charge transaction fees, but that’s just what you get with Ecwid. They never charge any sort of transaction fee with any of the plans they provide, which makes it desirable for any shop that’s hoping to keep costs down and to improve margins.
Keep in mind that Ecwid is not a payment processor, so you’ve got to setup something such as PayPal or Stripe to process all the transactions that come through your website. It is rather simple to employ one of these systems, since Ecwid incorporates with over 40 global payment choices. However, each one of these processors have their particular transaction fees so you have to get ready for these.
It is rather Evident that Ecwid takes security seriously, because the provider is a PCI DSS Grade 1 certified supplier. The company also claims that each trade that includes sensitive data is transferred via a secure HTTPS channel. Ecwid Webflow
What if you Would love to collect both offline and online payments? Maybe you’d like a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your operation into both an online and offline system.
Benefits and cons of using Ecwid
· Ecwid represents a very easy way to add e-commerce to some present website.
· Point-of-sale performance is available, and there are quite a few strategies to implement it.
· The product is cheap by comparison to other solutions.
· It supports multi-language versions of your store.
· The store designs are responsive.
· Plugins / programs are available for major platforms (such as WordPress, Drupal and Wix).
· It permits users of site building products that don’t facilitate dropshipping to begin doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a fantastic stopgap measure for merchants who need a shop fast, but have yet to create a full website in order to add the Ecwid widget to.
· The free Ecwid plan is not time-limited, includes support, and is fairly generous concerning features.
· The Paypal Here POS system is limited to the US and UK.
· The Paypal This POS process is limited to iOS users.
· Telephone support is only available on the more expensive plans.
· There’s a restricted number of programs / integrations offered from the Ecwid Program shop.
· You can not alter product URLs, which can be slightly annoying from an SEO point of view.
· You can’t create AMP variations of product pages using Ecwid.
· Creating Ecwid GDPR-compliant (with respect to getting cookie consent) seems hard.
· The free version doesn’t let you access any of the search engine optimization tools.
Ecwid comes With four strategies, among which is completely free. They market the free program like mad, and mention that many other platforms drag you in free trial, even where you will eventually have to pay.
That is where Ecwid stands out, and you can see the other payment plans are fairly affordable.
The Free plan Lets you sell 10 products, while the Venture program ups that count to 100 goods and you get items like an iPhone direction program. The company plan goes up to 2500 merchandise for a superb price and you get live chat support. Priority support comes alongside the Unlimited plan and you can also market an unlimited amount of merchandise.
Ecwid is one of The cheapest solutions on the market. You can see that it is actually cheaper than a lot of the other platforms we’ve reviewed previously, so if you’re looking for value, this could be the right plugin for you.
In short, I am Starting to believe that Ecwid is one of the best ways to sell online, provided that you implement the best ways to improve your sales online too. Ecwid is a slick system, with super easy implementation measures, making it ideal for the small business crowd. Ecwid Webflow