Background Ecwid Wepay
Have you ever Wondered if you’re using the right ecommerce platform for selling online? Do you occasionally stumble upon a new service that’s more functional and more economical than what you’re using today? Starting a small business is all about keeping your prices low, and locating an ecommerce platform to help you with half the battle. Unfortunately, when you operate a small company site it frequently becomes tricky once you would like to attract on a brand new ecommerce platform or even just modify your website whatsoever. Read our Ecwid review to discover more about this solution. Ecwid Wepay
Many options Intentionally create a closed system, which is tedious to move away from once you get started. But with a stage named Ecwid, you no longer need to worry about this. In fact, the entire aim of the company, which started in 2009, is to quickly and quickly make an internet store system in your present websites.
You do not have To make a whole new website. Just apply Ecwid on any stage, CMS or social networking (in five minutes) and you are all set.
That increased my Attention, since I understand the struggles that come along with attempting to migrate websites, particularly in regards to ecommerce. So, I needed to put together a comprehensive review of this Ecwid system to see if it’s worth the time.
How Many Men and Women Use Ecwid?
It’s quite Remarkable what Ecwid has done since 2009, with more than 1 million merchants getting signed up. What’s even more cool is that the Ecwid retailers span over 175 distinct countries, showing that this is not just a platform for most people in the united states or Europe. Even businesses in developing nations have a chance to find an online store going, and you do not even have to trash your previous website in case you have one.
The usership Continues to grow, especially considering Ecwid is currently PCI DSS Level 1 accredited. If you are not certain what this is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing that you and your customers’ data is safe and secure.
Along with The total merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The gap between that 20,000 along with the 1 million is the simple fact that you don’t require a WordPress site to implement Ecwid. So, the 20,000 simply identifies WordPress users with the plugin.
What is Ecwid, and how does it function?
Ecwid is a hosted Alternative for building an online store. Unlike competing products like Shopify, Bigcommerce and Volusion, which permit you to construct a new site with e-commerce performance, Ecwid is targeted more towards people who already have a site and simply want to add an internet store for this.
Much like other E-commerce programs, Ecwid lets you set up’catalogs’ of goods, and add photos, pricing, weight etc. . each. You can define shipping rates, accept credit card payments and so on — all of the key stuff that you would expect to be able to perform using an e-commerce alternative.
However it differs Significantly from competing products like Shopify, Volusion, Squarespace and Bigcommerce in that it isn’t actually designed to allow you to produce a fully-featured, standalone e-commerce website; instead, it is designed to enable you add an internet store to an present online existence.
(That said, Ecwid have Recently added some new functionality, called’Starter Website’, which does let you produce a one-page standalone offering. We are going to talk via this in more detail later on in the review.) Ecwid Wepay
The Product operates by providing you a widget which gets put on other websites — hence the name Ecwid: it’s short for’E-commerce Widget’. You receive a few lines of HTML code (the widget) to add to an present website or societal networking profile, and your shop is displayed wherever you have added this code.
Ecwid makes Strides in the market by catering to businesses that don’t want to begin a brand new site. The primary attribute is that you can choose your old site and immediately integrate the Ecwid system inside a couple of minutes.
You can also Mirror the system on various other websites if you anticipate selling elsewhere on the web. Manage all these websites from 1 place instead of switching between multiple dashboards.
Another nice Feature is that the syncing between multiple devices. Sell on-the-go together with your smartphone. This means that you can go to a tradeshow to generate a number of sales and each one these earnings are reflected onto the back part of your website.
The system is Also designed to integrate nicely with social networks, so you may sell your things on Facebook if desired. 1 part of Ecwid we particularly enjoy is the shipping facet. With real-time transport integrations you always know what’s happening with your requests and at which they’re being sent to.
What other trendy Items are comprised with Ecwid?
It runs on a super fast frame
It comes with an address book for customers and customers
The system has over 43 translations for selling round the world
You get lots of promotional instruments such as coupons, discounts, and bulk pricing and much more
Create your personalized email alerts
Use the automatic tax alternative (automatic taxation rates at checkout, tax reporting and filing)
Thanks To Ecwid’s point-of-sale (POS) functionality, you may use your Ecwid store to sell not just online but in physical locations too — in shops, market stalls, at theatres and so on.
Together with Ecwid’s POS Functionality, irrespective of whether or not a customer purchases a product in store, online, in their telephone or through Facebook, everything remains in sync – i.e., the retailer’s catalogue, inventory and client / trade information.
There is a couple of ways you can use this attribute: the easiest is likely to use’Paypal Here.’ This entails downloading the Ecwid iOS program from the Apple’s App shop, connecting it to the Paypal Here service, then taking payments using a mobile card reader (pictured above).
You’ve got two choices when it comes to POS Hardware and Paypal Here: you can buy a chip and swipe reader (for $24.99) or a processor and also tap reader (for $79.99). Both can be ordered direct from Ecwid.
There is a few Things worth noting the Paypal Here integration: it’s only available to merchants in the US and UK. Second, it is not yet available on Android apparatus. (On their website, Ecwid state it’ll be available soon — but they have been saying that for quite a while now). Ecwid Wepay
If you’re based outside That the US / UK, or want to work with another mobile device type, the fantastic news is that Ecwid also functions with all the Vend, Clover, NCR Silver and Square POS systems. These all ease using a wider range of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers tablet stands etc.) and are usable in more countries.
Although you can avail Of the Paypal Here POS option on all paid-for plans, you’ll need to be on the priciest’Unlimited’ program if you want to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning that they will display correctly across apparatus — desktopcomputer, tablet computers and mobile. In an era where smartphone internet browsing is eclipsing desktop browsing, this is important.
Unlike many similar Goods, Ecwid provides a completely free plan.
Granted, it is a pretty Standard plan, where attributes like discount vouchers and service are not available, and it only lets you sell up to 10 products in 2 categories — but this may really be sufficient for some users, and using it’s a good way to try out the system.
But, A key point to notice about the free program is the fact that it is not great from an search engine optimization standpoint — you have to be on a paid plan to make certain your product pages talk to hunt engines correctly (more on SEO below).
Ecwid is forward of the Pack because its storefronts could be automatically translated into nearly 50 different languages — customers can view your shop in their own language, without you needing to worry about creating alternate versions of it. Ecwid provides this functionality by discovering visitors’ language automatically based on their browser settings / IP address.
Competing products like Shopify And Bigcommerce are nevertheless to supply this type of performance — that they force you to rely on third party apps, the production of numerous stores or Google Translate to supply different language variations of your shop, which is less than perfect. So a definite triumph for Ecwid here.
Ecwid and search engine optimization
Search engine Optimisation (search engine optimization ) in Ecwid is a fairly straightforward affair. You are able to edit the title of your page and its own meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to suit your SEO objectives.
As far as I could tell But you can not manually change the URL of a product — you need to make do with the one which Ecwid creates for you. This is not perfect because keywords in URLs are used by some search engines to categorise content through indexing.
But, The URLs which are automatically generated by Ecwid include the name you’ve given to your own product – so in the event that you include some keywords on your product title (not a bad idea anyway) that your URL will comprise them also. This functions as something of a workaround, but I would prefer full control over URLs. Ecwid Wepay
One area where Ecwid doesn’t perform quite so Well on the search engine optimization front involves AMP — accelerated mobile pages. As the name suggests, AMP pages load quicker on cellular devices. This encourages people to remain longer on your page, thus increasing’live time’ –something which is believed by many SEO experts consider to be rewarded with Google with preferential treatment in search results. Additionally, Google occasionally highlights AMP pages in carousels in search results, providing AMP articles an extra little boost.
Unfortunately However — and unlike competing products like Bigcommerce or Shopify, you can’t produce AMP versions of your products using Ecwid.
Importing and exporting data
Like most competing Products Ecwid permits you to import and export your data in CSV format.
The Export option allows you to export merchandise information, orders and clients (in CSV format) and ensures that should you ever feel the need to migrate your shop to a different e-commerce platform, you shouldn’t have any significant problems doing so.
Utilizing Ecwid with other platforms
Ecwid and WordPress
WordPress doesn’t Provided any e-commerce performance out of the box, so anyone wanting to market on the platform will require a third-party solution like Ecwid. There’s an Ecwid plugin accessible, therefore adding an Ecwid store to your WordPress site is quite simple — you can get up and running with a few clicks.
You simply sign up to get an Ecwid account and then install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly excellent e-commerce features, but the number of payment gateway options is quite limited — you need to use Stripe or Paypal. (And with Stripe only functions if you’re selling goods from certain countries). Another principal issue with the built-in Squarespace marketing software is that they don’t facilitate dropshipping, and full export of merchandise isn’t currently possible.
Integrating Ecwid with Squarespace allows you to bypass these constraints, and adding it to a Squarespace website is quite simple: it is a simple matter of adding a code block into a webpage and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping option for Wix users, therefore again Ecwid can offer a fantastic workaround. A dedicated program is offered by Ecwid to enable you incorporate the item on a Wix store easily.
Apps and plugins
Ecwid provides a fairly Restricted number integrations with other apps that are well-known. Integrations do exist together with services Mailchimp, Xero and Freshbooks; but to be honest the range of integrations may be more extensive — competing goods like Shopify provide a much broader range of apps. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming shortly ).
The Picture is better when it comes to CMS plugins: All these are offered for WordPress, Wix and Joomla, allowing to you set up Ecwid on these platforms quite easily. Ecwid Wepay
Interface and ease of use
Ecwid’s Interface is rather user friendly. Like most similar online store builders, you get a vertical menu on the left that allows you to access key performance, and the place on the right can be used to edit or display related products, site content and reports.
Much like any e-commerce tool, you will have to Spend a reasonable amount of time getting your head around producing catalogues and product variants, setting up transport prices and so on…but there is nothing here that should represent also a lot of a learning curve.
Things are helped by an ‘onboarding checklist’ that is supplied to you once you log in for the first time.
If You are stuck nonetheless, you can always get in contact with Ecwid’s support staff — more on that later — or, even if you are on a’Business’ or’Unlimited’, you are able to take advantage of the included customization support (you get two hours and 12 hours personalization period from Ecwidon these plans).
Ecwid and GDPR
I am not a Lawyer, so please be aware the below observations shouldn’t be interpreted as legal information, but I am planning to do my very best to spell out a number of the key GDPR problems facing Ecwid consumers under.
With the introduction of That the EU’s new GDPR laws, there are many legal measures that site owners now need to take to ensure that they are adequately protecting EU clients’ and visitors’ privacy. There are severe financial penalties for not doing so (to the point where it is typically a good idea to consult an attorney about what to do); and even if your business isn’t based in the EU, you still will need to obey the regulations where any website visits from the EU are concerned.
According to my Understanding of the key GDPR rules, the principal priorities for potential Ecwid shop owners are to:
· Provide sufficient privacy and cookie notices
· Process and store information safely
· Get explicit permission from people signing up to mailing lists that it is fine to send them e-newsletters
· Provide a way to opt in or revoke consent to use of non-essential cookies on a site (and also to log that approval ).
There does not seem to be Anything that stops you fulfilling the first three requirements easily enough with Ecwid, though you will need to devote time and possibly money generating adequate notices and crafting information capture forms so that they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie cutter consent. To ensure GDPR compliance, you need to display a cookie banner to your customers which
· Allows them to select which cookies they would like to run BEFORE those cookies are run (i.e., to provide’prior consent’)
· Logs their approval to run biscuits Ecwid Wepay
· Enables them to revoke consent at a later stage
So for example, if you Utilize a Facebook Advertising cookie in combination with your Ecwid shop, you will be breaking GDPR laws unless you’ve got a banner set up which does all the above.
Nowout of the box at There is not a means to take care of the cookie consent issue with Ecwid. Nor is there a decent app available from the Ecwid app store (the only option on this front that I can find, the’EU cookie banner’, does not seem to supply the necessary functionality — even though costing $1.99 a month to use).
It Appears to me that the only alternative available to Ecwid users would be to use a professional product such as CookiePro, which will supply all the necessary performance to generate cookie approval fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does need quite a great deal of configuration and you’ll want to put quite a lot of time aside to set this up.
Installation and Layout
I Truly enjoy The simple fact which you can run a web site without paying anything. This makes the setup process that much easier, because you simply need to punch in your email and make a password to go right to the backend interface.
The machine has Wizards for each platform that you would like to place your store on. If you have a WordPress site, just walk through three steps to get up and running. You could even click on options like Facebook and Joomla, based on the place you want to market.
The backend Design is perfect, because it walks you through each site creation and integration step with some fine photos and text. As soon as you get your shop implemented on a site or social page it appears fairly slick.
The design Depends somewhat on the subject you have on your website, however as you can see below, it displays photos well and appears clean and simple to navigate. I particularly enjoy the Shopping Bag place, which is prominent and easy to find for clients when they want to checkout.
Although many Sites will be mobile friendly, it;s fine knowing that Ecwid involves a native shopping application for both iOS and Android. Merchants now receive a native shopping application for iOS and Android.
This means you Can mange your shop and market on the move, while also giving your customers a chance to buy products from the cell interface.
The closing Design thing which makes sense to mention is your vocabulary tool. Since conducting an online store generally requires you to attain out to people from throughout the world, you’re bound to stumble upon a few customers who’d like to read product pages and other content in their native language. Ecwid supports 45 languages, so when a user wants to translate from English to Spanish, that is not a problem at all.
The Ecwid Program Economy
Having the Chance to install software is a sure fire way to scaling up your ecommerce website in a fair manner. Ecwid includes a location called the Ecwid App Market. It offers 65 applications, helping merchants extend their shop functionality easily. Ecwid Wepay
Some of the apps Will give you a hand with rating and reviews, rewards programs, automatic ad tools, analytics, custom design topics and much more.
SEO and Marketing
Ecwid is a Third-party remedy to your present website, so you’d normally need to implement additional SEO and advertising tools to truly get out the word. That said, Ecwid supplies quality SEO qualities to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, therefore all Ecwid shops are indexed by Google with no excess effort. It gets better with WordPress websites, as you gain access to additional search engine optimization plugins as well as also the default search engine functionality on the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as simple as they come, since it doesn’t seem to include any of the unnecessary bells and whistles you might find on other e commerce platforms.
Each step is Clear and concise, so that you can just go in there and sort in a product name, price and picture then save the product for afterwards. Of course you could always open up the More Powerful Options, but they different these for if you’re all set to start ramping up your store.
As an example of the stock Rich direction toolset, you gain access to items like out of stock merchandise monitoring, mobile device inventory management, barcode scanning and more.
Ecwid offers A Chat With Earnings feature which is always one of my favourite ways to talk with companies. Only send them a query and you can work on something else until they respond.
The Business also Provides a potent support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include telephone support, online chat service and email support, maintaining the response time brief and encourage quality high.
In my eyes, the Platform has all you might want concerning support.
Payments and Security
It’s not always Simple to find an ecommerce platform which does not charge transaction fees, but that is just what you get with Ecwid. They never charge any kind of transaction fee with any of those plans they offer, which makes it desirable for any shop that’s hoping to keep down costs and to improve margins.
Remember that Ecwid is not a payment processor, so you have to set up something such as PayPal or Stripe to process all the trades that come through your site. It’s pretty easy to implement these systems, because Ecwid integrates with over 40 global payment options. However, each of those processors have their particular trade fees so you have to get ready for them.
It is quite Evident that Ecwid takes security seriously, because the provider is a PCI DSS Level 1 accredited supplier. The business also states that each trade that includes sensitive data is transferred through a secure HTTPS channel. Ecwid Wepay
Imagine if you Would like to accumulate both offline and online payments? Perhaps you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your operation into both an offline and online system.
Benefits and disadvantages of utilizing Ecwid
· Ecwid represents a really easy way to add e-commerce to some existing website.
· Point-of-sale functionality can be obtained, and there are a number of ways to apply it.
· The product is cheap by comparison to other alternatives.
· It supports multi-language versions of your store.
· The store designs are responsive.
· Plugins / programs are available for major platforms (like WordPress, Drupal and Wix).
· It allows users of site building products which don’t facilitate dropshipping to start doing this (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter site’ option is a good stopgap measure for retailers who want a shop quickly, but have yet to develop a full site to bring the Ecwid widget to.
· The free Ecwid program isn’t time-limited, includes service, and is rather generous concerning features.
· The Paypal This POS system is limited to the US and UK.
· The Paypal Here POS system is limited to iOS users.
· Telephone support is only available on the more expensive plans.
· There is a limited number of programs / integrations available in the Ecwid Program store.
· You can not change product URLs, which is slightly annoying from an search engine optimization perspective.
· You can not create AMP versions of product pages using Ecwid.
· Making Ecwid GDPR-compliant (with respect to getting cookie approval ) seems hard.
· The free version will not allow you to get any of the SEO tools.
Ecwid comes With four strategies, among which is totally free. They market the free program like mad, and mention that many other platforms drag you in free trial, even where you will eventually have to pay.
That is where Ecwid stands outside, and you’ll be able to see the other payment programs are fairly reasonably priced.
The Free program Lets you sell 10 products, while the Venture plan ups that depend to 100 products and you get items like an iPhone direction program. The company plan goes up to 2500 merchandise for a superb price and you get live chat service. Priority support comes along with the Unlimited plan and you can also market an unlimited number of products.
Ecwid is one of The most economical solutions available on the marketplace. You may see that it is actually more affordable than a lot of the other platforms we have reviewed in the past, so if you’re looking for value, this might be the perfect plugin for you.
In short, I’m Beginning to believe that Ecwid is one of the best ways to market online, as long as you implement the best methods to improve your sales online as well. Ecwid is a slick system, with super simple implementation steps, which makes it ideal for the small business audience. Ecwid Wepay