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Have you ever Wondered if you’re using the ideal ecommerce platform for selling on the internet? Can you sometimes stumble upon a new service that’s more functional and cheaper than what you’re using now? Starting a small business is all about keeping your costs low, and locating an ecommerce platform to assist you with half the battle. Unfortunately, when you run a small company website it frequently becomes tricky once you would like to attract on a new ecommerce platform or perhaps just alter your website at all. Read our Ecwid review to find out more about this solution. Ecwid White Label
Many options Intentionally make a closed system, which can be tedious to move away from as soon as you begin. However, with a stage named Ecwid, you no longer have to be concerned about this. Actually, the entire goal of the company, which began in 2009, is to quickly and quickly make an internet store system on your present websites.
You do not have To make a whole new website. Just apply Ecwid on any platform, CMS or social networking (in five minutes) and you are good to go.
That increased my Attention, because I know the struggles that come along with attempting to migrate sites, especially in regards to ecommerce. So, I needed to gather a comprehensive review of this Ecwid system to see if it is worth the time.
How Many Men and Women Use Ecwid?
It is quite Remarkable what Ecwid has done since 2009, with more than 1 million merchants getting signed up. What is even more cool is that the Ecwid retailers span over 175 distinct countries, showing that this is not only a platform for people in the US or Europe. Even companies in developing countries have a chance to find an internet store going, and you do not have to squander your previous website if you have one.
The usership Continues to grow, particularly considering Ecwid is currently PCI DSS Level 1 certified. If you are not certain what that is, it is pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your customers’ data is safe and secure.
In addition to The total merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The difference between that 20,000 along with the 1 million is the fact you don’t need a WordPress site to implement Ecwid. So, the 20,000 simply refers to WordPress users with the plugin.
What is Ecwid, and how can it function?
Ecwid is a hosted Solution for building an online store. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to build a new site with e-commerce performance, Ecwid is targeted more towards people who already have a website and just wish to add an internet store for this.
Much like other E-commerce programs, Ecwid allows you to install’catalogs’ of products, and include photos, pricing, weight etc. for each. You are able to define shipping rates, accept credit card payments etc — all the crucial stuff that you’d expect to be able to do with an e-commerce solution.
However it differs Significantly from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it isn’t actually designed to let you create a fully-featured, standalone e-commerce website; rather, it’s designed to allow you add an online store to an present online existence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Site’, that does allow you create a one-page standalone offering. We’ll talk via this in more depth later on in the inspection.) Ecwid White Label
The Product works by giving you a widget which gets put on other sites — hence the title Ecwid: it is short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add into an existing website or societal networking profile, and your store is displayed wherever you’ve added this code.
Ecwid makes Strides in the market by catering to businesses that don’t want to begin a brand new website. The main attribute is that you can choose your old site and immediately integrate the Ecwid system inside a few minutes.
You can also Mirror the machine onto several other sites if you anticipate selling elsewhere on the web. Handle all of these websites from one location instead of switching between multiple dashboards.
Another pleasant Attribute is that the syncing between multiple devices. Sell on-the-go together with your smartphone. This means that you can visit a tradeshow to generate a few sales and all these sales are reflected on the back part of your website.
The system is Also designed to integrate nicely with social networks, so you may sell your things on Facebook if desired. One part of Ecwid that we particularly enjoy is the delivery facet. With real time transport integrations you always know what’s happening with your orders and where they are being shipped to.
What other trendy Things are included with Ecwid?
It runs on a super quick framework
It comes with an address book for customers and customers
The system has over 43 translations for selling around the world
You receive lots of promotional instruments such as vouchers, discounts, and bulk pricing and more
Produce your own customized email notifications
Utilize the automated tax solution (automatic taxation rates at checkout, tax reporting and filing)
Thank you To Ecwid’s point-of-sale (POS) performance, you can use your Ecwid shop to market not just online but in bodily places too — in stores, market stalls, in concerts and so forth.
Together with Ecwid’s POS Performance, regardless of whether a customer buys a product in shop, online, in their telephone or via Facebook, everything stays in sync – i.e., the merchant’s catalog, inventory and customer / trade info.
There’s a few methods you can use this attribute: the simplest is probably to use’Paypal Here.’ This entails downloading the Ecwid iOS app from the Apple’s App shop, connecting it to the Paypal Here service, and then taking payments utilizing a mobile card reader (pictured above).
You’ve got two options when it comes to POS Hardware and Paypal Here: you can buy a processor and swipe reader (for $24.99) or a processor and also tap reader (for $79.99). Both may be arranged straight from Ecwid.
There’s a few Things worth noting the Paypal Here integration: first, it’s only available to retailers in the US and UK. Secondly, it’s not yet available on Android apparatus. (On their website, Ecwid state it will be available shortly — but they have been saying that for quite a while now). Ecwid White Label
If you’re based outside The US / UK, or need to utilize another mobile device type, the good news is that Ecwid also functions together with all the Vend, Clover, NCR Silver and Square POS systems. These all ease using a larger selection of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers pill racks etc.) and are usable in more nations.
Although you could avail Of the Paypal Here POS option on most of paid-for programs, you’ll need to be on the priciest’Unlimited’ plan if you want to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning that they will display properly across devices — desktopcomputer, tablet computers and cellular. In a age where smartphone internet browsing is eclipsing desktop surfing, this is important.
Unlike many similar Products, Ecwid provides a completely free plan.
Granted, it’s a pretty Standard plan, in which features such as discount vouchers and support are not available, and it only lets you sell up to 10 products in 2 categories — but this could actually be adequate for some customers, and using it’s a fantastic way to try the system out.
But, A vital point to notice about the free plan is the fact that it isn’t great from an SEO standpoint — you have to be on a paid plan to ensure that your product pages speak to search engines accurately (more on SEO below).
Ecwid is forward of the Pack in that its storefronts could be automatically translated into nearly 50 different languages — customers can see your store in their own language, without you needing to worry about producing alternate versions of it. Ecwid provides this performance by discovering visitors’ language automatically according to their browser preferences / IP address.
Competing products such as Shopify And Bigcommerce are nevertheless to provide this type of functionality — that they force you to rely on third party programs, the production of numerous shops or Google Translate to supply different language versions of your store, which can be less than perfect. So a definite triumph for Ecwid here.
Ecwid and search engine optimization
Search engine Optimisation (search engine optimization ) in Ecwid is a pretty straightforward affair. You are able to edit the name of your page and its meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to match your SEO objectives.
As far as I can tell However, you can not manually change the URL of a product — you have to make do with the one which Ecwid generates for you. This is not ideal because key words in URLs are used by some search engines to categorise content through indexing.
But, The URLs which are automatically generated by Ecwid include the name you have given to your product – so if you include some keywords in your product title (maybe not a bad idea anyhow ) that your URL will include them too. This functions as a tool of a workaround, but I’d prefer whole control over URLs. Ecwid White Label
One area where Ecwid does not perform so Well on the SEO front entails AMP — accelerated mobile pages. As its name implies, AMP pages load faster on cellular devices. This encourages people to remain longer on your webpage, thus increasing’live time’ –something which is considered by many SEO experts consider to be rewarded by Google with preferential treatment in search results. Additionally, Google occasionally highlights AMP pages in carousels in search results, providing AMP content an extra little boost.
Unfortunately However — and unlike competing products such as Bigcommerce or even Shopify, you can not create AMP variations of your goods using Ecwid.
Importing and exporting information
Like most competing Goods Ecwid permits you to import and export your data in CSV format.
The Export option permits you to export merchandise data, orders and clients (again, in CSV format) and ensures that if you ever feel the need to migrate your store to a different e-commerce platform, you shouldn’t have some major difficulties doing so.
Using Ecwid with other programs
Ecwid and WordPress
WordPress doesn’t Provided any e-commerce performance from the box, so anybody wishing to market on the platform will require a third-party solution like Ecwid. There is an Ecwid plugin available, so adding an Ecwid shop to your WordPress site is quite straightforward — you can get up and running with a couple clicks.
You simply sign up to get an Ecwid accounts and install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly good e-commerce attributes, but the amount of payment gateway options is very limited — you have to use Stripe or Paypal. (And with Stripe only works if you are selling goods from certain countries). Another main issue with the built-in Squarespace marketing tools is that they don’t facilitate dropshipping, and full export of merchandise is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these constraints, and adding it into a Squarespace site is quite easy: it is a simple matter of adding a code block to a page and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping option for Wix users, so again Ecwid can offer a good workaround. A dedicated app is provided by Ecwid to enable you incorporate the item on a Wix shop easily.
Apps and plugins
Ecwid provides a fairly Restricted number integrations with other well-known apps. Integrations do exist together with services Mailchimp, Xero and Freshbooks; but to be honest the assortment of integrations may be extensive — competing products like Shopify offer a much wider assortment of programs. Notable omissions in the Ecwid store include Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming soon).
The Picture is better in regards to CMS plugins: these are available for WordPress, Wix and Joomla, allowing for you to install Ecwid on these platforms quite easily. Ecwid White Label
Interface and ease of use
Ecwid’s Interface is rather easy to use. Like many similar online shop builders, you receive a vertical menu on the left that lets you access key functionality, and the area on the right can be used to edit or display related products, website content and reports.
Much like any e-commerce tool, you’ll need to Spend a fair amount of time getting your head around creating catalogues and product variations, setting up transport rates etc…but there is nothing that should represent too a lot of a learning curve.
Things are helped by an ‘onboarding checklist’ that’s provided to you when you log in for the very first time.
If You are stuck however, you could always get in touch with Ecwid’s support staff — more on that later — or, if you are on a’Business’ or’Unlimited’, you can make the most of the included customization service (you get two hours and 12 hours personalization period from Ecwidon these plans).
Ecwid and GDPR
I am not a Attorney, so please note that the below observations should not be interpreted as legal advice, but I’m going to do my very best to spell out some of the key GDPR issues facing Ecwid users below.
With the introduction of That the EU’s new GDPR laws, there are many legal measures that website owners now should take to ensure that they are adequately protecting EU clients’ and visitors’ privacy. There are severe financial penalties for doing this (to the point where it is typically a good idea to consult a lawyer about what to do); and even if your business is not located in the EU, then you still need to obey the regulations where any site visits from the EU are worried.
Based on my Understanding of the key GDPR principles, the principal priorities for prospective Ecwid store owners are to:
· Provide adequate privacy and cookie cutter notices
· Process and store data safely
· Get explicit permission from people signing up to mailing lists that it is fine to send them e-newsletters
· Provide a way to opt in or revoke permission to use of non-essential biscuits on a site (and to log that approval ).
There does not seem to be Anything that stops you meeting the first few requirements easily enough with Ecwid, though you will have to devote time and potentially money generating adequate notices and crafting information capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is the fourth requirement — cookie consent. To ensure GDPR compliance, You Have to exhibit a cookie cutter banner to your visitors which
· Allows them to choose which cookies they want to run BEFORE those cookies are run (i.e., to provide’prior permission’)
· Logs their consent to run cookies Ecwid White Label
· Allows them to revoke consent at a later point
So for example, if you Use a Facebook Ads cookie in combination with your Ecwid shop, you’ll be breaking GDPR legislation unless you’ve got a banner set up which does all of the above.
Now, out of the box at Least there is not a means to take care of the cookie approval issue with Ecwid. Nor is there an adequate program accessible from the Ecwid app shop (the only alternative on front that I can find, the’EU cookie banner’, does not seem to supply the necessary performance — even though costing $1.99 a month to use).
It Seems to me that the only option available to Ecwid consumers would be to use a professional product such as CookiePro, which will supply all the necessary functionality to generate cookie approval fully GDPR compliant. Despite being a strong product however, Cookiepro does require quite a great deal of configuration and you’ll need to put quite a great deal of time aside to set it up.
Setup and Layout
I Truly like The fact which you’re able to run a web site without paying anything. This makes the setup process that much easier, because you simply need to punch in your email and create a password to proceed right to the backend port.
The system has Wizards for every platform you want to place your shop on. If you’ve got a WordPress site, simply walk through three steps to get up and running. You could even click on options like Facebook and Joomla, based on the place you would like to market.
The backend Design is flawless, since it walks you through each website creation and integration measure with some nice text and photos. Once you obtain your shop implemented on a website or social page it appears fairly slick.
The layout Depends upon the subject you have on your site, but as you can see below, it displays photos well and looks clean and simple to navigate. I particularly enjoy the Shopping Bag place, which can be prominent and easy to find for clients when they wish to market.
Though many Sites will be mobile friendly, it;s fine knowing that Ecwid involves a native shopping program for both iOS and Android. Merchants now receive a native shopping application for iOS and Android.
This means you Can mange your store and sell on the move, while also giving your clients a chance to buy products from the cell interface.
The closing Design item that makes sense to mention is your vocabulary tool. Since running an internet store generally requires one to reach out to people from throughout the planet, you are bound to stumble upon a few customers who’d love to read product pages and other content in their native language. Ecwid supports 45 languages, so if a user would like to translate from English to Spanish, that’s not a problem in any respect.
The Ecwid Program Market
Possessing the Opportunity to put in applications is a sure fire way to scaling your ecommerce website in a fair way. Ecwid has a location called the Ecwid App Market. It provides 65 applications, helping merchants extend their store performance easily. Ecwid White Label
A Few of the programs Can give you a hand with reviews and rating, rewards programs, automated advertising tools, analytics, customized layout topics and more.
SEO and Marketing
Ecwid is a Third party remedy to your current site, so you’d typically have to employ additional SEO and advertising tools to truly get the word out. Nevertheless, Ecwid supplies quality SEO features to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid shops are indexed by Google with no excess effort. It gets better with WordPress sites, since you acquire access to additional SEO plugins as well as also the default search engine performance around the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as simple as they come, because it doesn’t seem to incorporate any of those unnecessary bells and whistles you may find on other ecommerce platforms.
Each measure is Concise and clear, so that you may just go in there and sort in a product name, price and image then save the merchandise for afterwards. Obviously you could always open the Powerful Options, but they different these for if you’re ready to get started ramping up your own store.
As an example of the stock Rich direction toolset, you gain access to things like out of stock merchandise monitoring, mobile device inventory management, barcode scanning and much more.
Ecwid provides A Chat With Earnings feature which is one of my favourite ways to converse to companies. Simply send them a query and you are able to work on something else until they respond.
The company also Provides a potent support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include phone service, online chat support and email support, keeping the response time short and support quality .
In my eyes, the Platform has everything you could want in terms of support.
Payments and Security
It is not always Simple to find an ecommerce platform that does not charge transaction fees, but that’s exactly what you get with Ecwid. They never charge any sort of transaction fee with any of those programs they provide, making it desirable for any shop that is hoping to keep costs down and to improve margins.
Remember that Ecwid isn’t a payment processor, so you have to set up something like PayPal or Stripe to process all of the transactions that come through your website. It is rather simple to implement these systems, because Ecwid incorporates with over 40 global payment choices. However, each one of these processors have their own transaction fees so that you need to prepare for them.
It’s rather Clear that Ecwid takes security seriously, because the company is a PCI DSS Grade 1 accredited supplier. The company also states that each transaction that includes sensitive information is transferred via a secure HTTPS channel. Ecwid White Label
What if you Would love to accumulate both offline and online payments? Maybe you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your operation into both an online and offline system.
Advantages and disadvantages of using Ecwid
· Ecwid represents a really easy way to add e-commerce to any present website.
· Point-of-sale performance can be obtained, and there are a number of ways to apply it.
· The item is cheap compared to other alternatives.
· It supports multi-language variations of your store.
· The store designs are responsive.
· Plugins / programs are available for major platforms (such as WordPress, Drupal and Wix).
· It permits users of site building products which don’t facilitate dropshipping to start doing this (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter website’ option is a fantastic stopgap measure for merchants who need a store fast, but have yet to create a full website to add the Ecwid widget to.
· The free Ecwid plan isn’t time-limited, includes service, and is fairly generous concerning features.
· The Paypal Here POS system is Limited to the US and UK.
· The Paypal Here POS process is limited to iOS users.
· Phone support is only available on the more expensive programs.
· There’s a restricted number of apps / integrations offered from the Ecwid Program store.
· You can’t alter merchandise URLs, which is slightly annoying from an SEO perspective.
· You can not create AMP variations of product pages utilizing Ecwid.
· Creating Ecwid GDPR-compliant (with regard to getting cookie consent) sounds difficult.
· The free version will not allow you to access any of the SEO tools.
Ecwid comes With four strategies, among which is totally free. They promote the free plan like mad, and mention that a number of different platforms drag you in free trial, where you will finally have to pay.
That is where Ecwid stands out, and you can see the other payment programs are fairly affordable.
The Free program Allows you to sell 10 products, while the Venture program ups that depend to 100 products and you get items like an iPhone direction program. The Business plan goes up to 2500 products for a wonderful price and you get live chat service. Priority support comes along with the Unlimited plan and you can also market an unlimited amount of products.
Ecwid is one of The most economical solutions on the market. You may see that it’s actually more affordable than a lot of the other platforms we’ve reviewed in the past, so if you’re looking for value, this might be the perfect plugin for you.
In short, I am Starting to think that Ecwid is among the best ways to market online, as long as you implement the best ways to enhance your earnings online too. Ecwid is a slick system, with super easy implementation steps, making it perfect for your small business crowd. Ecwid White Label