Intro Ecwid Wix App
Have you ever Wondered if you’re using the right ecommerce platform for selling on the internet? Can you sometimes stumble upon a new service that’s more practical and more economical than what you’re using now? Starting a small business is all about keeping your prices low, and locating an ecommerce platform to assist you with that is half the battle. Unfortunately, when you run a small company website it often becomes tricky when you want to bring on a brand new ecommerce platform or perhaps just modify your site whatsoever. Read our Ecwid review to find out more about this option. Ecwid Wix App
Many options Purposefully make a closed system, which can be tedious to move away from once you get started. But with a platform called Ecwid, you no longer have to worry about it. Actually, the entire aim of the company, which began in 2009, is to quickly and quickly create an internet store system in your existing websites.
You don’t have To create a whole new website. Just implement Ecwid on any stage, CMS or social networking (in five minutes) and you’re all set.
This raised my Attention, because I know the struggles that come along with attempting to migrate websites, particularly in regards to ecommerce. So, I needed to put together an in-depth review of the Ecwid system to find out if it’s worth the time.
How Many Men and Women Use Ecwid?
It is quite Remarkable what Ecwid has done since 2009, with over 1 million retailers getting signed up. What is even more cool is that the Ecwid retailers span over 175 different countries, showing that this isn’t just a platform for most people in the US or Europe. Even companies in developing nations have a chance to get an online store going, and you do not even have to trash your prior website if you have one.
The usership Continues to grow, particularly considering Ecwid is currently PCI DSS Level 1 accredited. If you’re not sure what this is, it is pretty much the gold standard for security in the ecommerce world. You can rest easy knowing you and your clients’ data is safe and secure.
Along with The total merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The difference between that 20,000 and the 1 million is the simple fact that you don’t require a WordPress site to implement Ecwid. So, the 20,000 simply refers to WordPress users using the plugin.
What’s Ecwid, and how does this work?
Ecwid is a hosted Solution for building an online store. Unlike competing products such as Shopify, Bigcommerce and Volusion, which permit you to build a new site with e-commerce functionality, Ecwid is geared more towards people who currently have a website and just wish to add an internet store for this.
Much like other E-commerce platforms, Ecwid allows you to set up’catalogs’ of all products, and add photos, pricing, weight etc. for each. You can define shipping rates, accept credit card payments and so on — all the crucial stuff that you would expect to be able to perform using an e-commerce alternative.
However it differs Apart from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it isn’t really designed to allow you to produce a fully-featured, standalone e-commerce website; rather, it is designed to allow you add an internet store to an present online existence.
(That said, Ecwid have Recently added some new functionality, called’Starter Website’, which will let you create a one-page standalone offering. We’ll talk via this in more detail later on in the inspection.) Ecwid Wix App
The Product works by providing you a widget that gets put on other websites — hence the title Ecwid: it’s short for’E-commerce Widget’. You receive a couple lines of HTML code (the widget) to add to an present website or social media profile, and your store is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to companies which don’t want to begin a brand new site. The primary feature is that you can take your old site and quickly incorporate the Ecwid system inside a couple of minutes.
You can also Mirror the system on several different websites if you plan on selling elsewhere on the web. Manage all these sites from 1 place instead of switching between multiple dashboards.
Another pleasant Feature is the syncing between multiple devices. Sell on-the-go together with your smartphone. This means that you can go to a tradeshow to make a number of sales and each one these earnings are represented onto the back part of your website.
The system is Also designed to integrate nicely with social networks, and that means you may sell your things on Facebook if desired. 1 part of Ecwid we especially enjoy is the shipping facet. With real time transport integrations you constantly know what’s going on with your orders and where they are being sent to.
What other trendy Things are included with Ecwid?
It runs on a super quick frame
It comes with an address book to get customers and customers
The system has over 43 translations for sale round the world
You get lots of promotional tools like coupons, discounts, bulk pricing and more
Create your own customized email alerts
Utilize the automated tax alternative (automatic tax rates at checkout, tax reporting and filing)
Thank you Into Ecwid’s point-of-sale (POS) functionality, you may use your Ecwid shop to sell not just online but in bodily places too — in shops, market stalls, at concerts and so forth.
With Ecwid’s POS Functionality, irrespective of if or not a customer buys a product in shop, online, in their phone or through Facebook, everything stays in sync – i.e., the merchant’s catalogue, inventory and client / trade information.
There is a couple of methods you can take advantage of this feature: the simplest is likely to use’Paypal Here.’ This entails downloading the Ecwid iOS app from the Apple’s App shop, connecting it to the Paypal Here support, and then taking payments utilizing a mobile card reader (pictured above).
You have two options when it comes to POS Hardware and Paypal This: you can buy a chip and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both can be arranged direct from Ecwid.
There is a couple of Things worth noting about the Paypal Here integration: it’s only available to retailers in the US and UK. Second, it is not yet available on Android devices. (On their website, Ecwid say it’ll be available shortly — but they have been saying that for quite some time now). Ecwid Wix App
If you’re located outside That the US / UK, or want to work with another mobile device kind, the fantastic news is that Ecwid also works together with the Vend, Clover, NCR Silver and Square POS systems. These all ease using a wider selection of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers pill stands etc.) and are usable in more nations.
Although you could avail Of the Paypal Here POS choice on all paid-for plans, you’ll need to be to the most expensive’Unlimited’ program if you would like to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning they will display correctly across apparatus — desktop, tablet computers and cellular. In an era where smartphone internet surfing is eclipsing desktop browsing, this is vital.
Unlike many similar Products, Ecwid offers a totally free program.
Granted, it’s a pretty Standard plan, where features like discount coupons and support aren’t accessible, and it only lets you sell up to ten products in two categories — but this may actually be sufficient for some users, and using it’s a good way to try the system out.
But, A vital point to note about the free plan is that it isn’t good from an SEO point of view — you have to be on a paid plan to make certain that your product pages speak to search engines accurately (more on SEO below).
Ecwid is forward of the Pack in that its storefronts can be automatically translated into nearly 50 distinct languages — customers can view your shop in their own language, without you having to worry about producing alternate versions of this. Ecwid provides this performance by detecting visitors’ language automatically based on their browser settings / IP address.
Competing products such as Shopify And Bigcommerce are yet to supply this sort of functionality — that they force you to rely on third party programs, the production of multiple stores or Google Translate to supply different language versions of your store, which is less than ideal. So a definite win for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimisation (search engine optimization ) in Ecwid is a pretty straightforward affair. You can edit the name of your webpage and its own meta description; the applicable fields are pre-populated for you automatically, but you can tweak them to suit your search engine optimization objectives.
So Far as I could tell But you can not manually change the URL of a product — you need to make do with the one which Ecwid creates for you. This is not ideal because key words in URLs are used by some search engines to categorise content during indexing.
However, The URLs that are automatically generated by Ecwid include the name you have given to your product – so in the event that you include some keywords in your product title (maybe not a bad idea anyway) your URL will include them too. This functions as a tool of a workaround, but I would prefer full control over URLs. Ecwid Wix App
One area where Ecwid does not perform quite so Well on the search engine optimization front entails AMP — accelerated mobile pages. As its name implies, AMP pages load faster on mobile devices. This encourages people to stay longer on your page, thus increasing’live time’ –something which is believed by many SEO experts believe to be rewarded by Google with preferential treatment in search results. Additionally, Google sometimes highlights AMP webpages in carousels in search results, providing AMP content an extra little boost.
Unfortunately However — and unlike competing products like Bigcommerce or even Shopify, you can not produce AMP variations of your products using Ecwid.
Importing and exporting information
Like many competing Goods Ecwid allows you to import and export your data in CSV format.
The Export option allows you to export product information, orders and clients (in CSV format) and ensures that if you ever feel the need to migrate your shop to another e-commerce platform, then you shouldn’t have any significant problems doing so.
Utilizing Ecwid with other platforms
Ecwid and WordPress
WordPress doesn’t Supplied any e-commerce functionality from the box, so anybody wanting to market on the stage will need a third-party solution like Ecwid. There’s an Ecwid plugin available, so adding an Ecwid shop to your WordPress site is quite simple — you can get up and running with a few clicks.
You just sign up to get an Ecwid accounts and then install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly good e-commerce features, but the amount of payment gateway options is very limited — you have to use Stripe or Paypal. (And using Stripe only works if you’re selling products from certain countries). The other main problem with the built-in Squarespace selling software is that they don’t facilitate dropshipping, and full export of merchandise isn’t currently possible.
Integrating Ecwid with Squarespace allows you to bypass these constraints, and adding it to some Squarespace website is quite simple: it is a simple matter of adding a code block to a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping choice for Wix users, therefore again Ecwid can offer a good workaround. A committed app is provided by Ecwid to allow you integrate the item on a Wix store easily.
Programs and plugins
Ecwid provides a fairly Limited number integrations with other well-known apps. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be honest the assortment of integrations may be extensive — competing goods like Shopify offer a much broader range of apps. Notable omissions in the Ecwid store include Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming soon).
The Picture is better when it comes to CMS plugins: these are offered for WordPress, Wix and Joomla, allowing for you to install Ecwid on one of these platforms very easily. Ecwid Wix App
Interface and ease of use
Ecwid’s Interface is pretty user friendly. Like many similar online store builders, you receive a vertical menu on the left that allows you to access key functionality, and the place on the right is used to display or edit associated products, site reports and content.
As with any e-commerce tool, you’ll need to Spend a reasonable amount of time getting your head about creating catalogues and product variants, setting up transport prices etc…but there isn’t anything that should represent too a lot of a learning curve.
Matters are helped by an ‘onboarding checklist’ that is provided to you when you log in for the first time.
If You’re stuck nonetheless, you can always get in touch with Ecwid’s support staff — more on that later — or, even if you are on a’Business’ or’Unlimited’, you are able to take advantage of this included customization service (you get two hours and 12 hours personalization time from Ecwidon these programs ).
Ecwid and GDPR
I’m not a Lawyer, so please be aware the below observations shouldn’t be interpreted as legal information, but I’m going to do my best to spell out some of the key GDPR problems facing Ecwid users below.
With the introduction of That the EU’s new GDPR legislation, there are several legal measures that website owners now should take to ensure that they are adequately protecting EU customers’ and visitors’ privacy. There are severe financial penalties for doing this (to the point where it’s usually a good idea to consult an attorney on what to do); and even if your company isn’t located in the EU, then you still need to obey the regulations where any website visits in the EU are concerned.
According to my Understanding of the crucial GDPR principles, the main priorities for potential Ecwid shop owners would be to:
· Provide sufficient privacy and cookie notices
· Process and store data securely
· Get explicit permission from people registering to mailing lists it is fine to send them e-newsletters
· Provide a means to opt in or revoke consent to use of non-essential cookies on a site (and also to log that consent).
There does not seem to be Whatever stops you meeting the first three requirements readily enough with Ecwid, although you will have to spend time and possibly money generating adequate notices and crafting information capture forms so that they are GDPR compliant.
Where things get Complicated with Ecwid is the fourth requirement — cookie approval. To ensure GDPR compliance, You Have to exhibit a cookie banner to your customers which
· Allows them to select which cookies they want to conduct BEFORE those biscuits are conducted (i.e., to provide’prior permission’)
· Logs their approval to conduct biscuits Ecwid Wix App
· Allows them to revoke consent at a later point
So for Instance, If you Use a Facebook Ads cookie in combination with your Ecwid store, you will be breaking up GDPR laws unless you’ve got a banner in place which does all the above.
Nowout of the box at Least there isn’t a way to deal with the cookie approval issue with Ecwid. Nor is there an adequate program accessible from the Ecwid app store (the only option on front that I can find, the’EU cookie banner’, does not appear to supply the necessary functionality — even though costing $1.99 a month to use).
It Appears to me that the only alternative available to Ecwid consumers is to use a specialist product such as CookiePro, which does provide all the essential performance to make cookie approval fully GDPR compliant. Despite being a powerful product however, Cookiepro does need quite a great deal of configuration and you will need to put quite a great deal of time apart to set this up.
Installation and Design
I Truly like The fact that you can run a website without paying for anything. This makes the setup process that much easier, because you just have to punch in your email and create a password to proceed right to the backend port.
The system has Wizards for every platform you would like to set your store on. If you’ve got a WordPress site, just walk through three steps to get up and running. You can also click on options like Facebook and Joomla, based on the place you want to market.
The backend Design is perfect, because it walks you through every website creation and integration step with a few fine photos and text. Once you obtain your store implemented on a website or social page it appears fairly slick.
The layout Depends somewhat on the theme you have on your website, however as you can see below, it displays photos well and appears clean and easy to navigate. I especially enjoy the Shopping Bag area, which can be outstanding and easy to locate for clients when they wish to market.
Though many Websites will be cellular friendly, its fine knowing that Ecwid involves a native shopping program for both iOS and Android. Merchants now receive a native shopping program for iOS and Android.
This means you Can mange your store and sell on the go, while also providing your customers an opportunity to buy products from the mobile interface.
The closing Design thing that makes sense to mention is your language instrument. Since running an internet store generally requires one to reach out to individuals from all over the planet, you are bound to stumble upon some clients who would love to read product pages and other content in their native tongue. Ecwid supports 45 languages, so if a user wants to translate from English into Spanish, that is not a problem in any respect.
The Ecwid App Market
Possessing the Opportunity to install applications is a sure fire way to scaling up your ecommerce site in a fair way. Ecwid has a place called the Ecwid App Market. It offers 65 applications, helping retailers extend their shop functionality easily. Ecwid Wix App
A Few of the apps Can help you out with rating and reviews, rewards programs, automated ad tools, analytics, customized layout topics and more.
SEO and Marketing
Ecwid is a Third-party remedy to your present site, so you would typically have to employ additional SEO and advertising tools to really get out the word. Nevertheless, Ecwid supplies quality SEO features to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid shops are indexed by Google without any excess effort. It gets better with WordPress websites, since you acquire access to additional search engine optimization plugins as well as also the default search engine functionality on the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as simple as they come, since it doesn’t seem to incorporate any of those unnecessary bells and whistles you might find on other ecommerce platforms.
Each step is Clear and concise, so you may just go in there and sort in a product name, price and picture then save the product for later. Of course you can always open up the Powerful Options, however they separate these for when you are all set to get started ramping up your own store.
As an example of the stock Rich management toolset, you gain access to items like out of stock merchandise monitoring, mobile device inventory management, barcode scanning and more.
Ecwid provides A Chat With Earnings feature that is always one of my favourite ways to converse to companies. Only send them a query and you are able to work on something else until they respond.
The company also Provides a potent support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include telephone service, online chat support and email support, keeping the response time brief and support quality .
In my eyes, the Platform has everything you might want in terms of support.
Payments and Safety
It is not always Easy to find an ecommerce platform that doesn’t charge fees, but that’s exactly what you get with Ecwid. They never charge any kind of trade fee with any of those programs they provide, which makes it desirable for any shop that’s trying to keep down costs and also to improve margins.
Remember that Ecwid is not a payment processor, which means you’ve got to setup something like PayPal or Stripe to process all of the transactions that come through your website. It’s pretty easy to implement one of these systems, because Ecwid incorporates with over 40 international payment choices. However, each one of these processors have their particular transaction fees so you need to prepare for these.
It is quite Clear that Ecwid takes security seriously, because the company is a PCI DSS Level 1 accredited service provider. The business also claims that each trade that includes sensitive data is transferred via a secure HTTPS channel. Ecwid Wix App
Imagine if you Would like to accumulate both online and offline payments? Perhaps you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your operation into both an online and offline system.
Benefits and cons of using Ecwid
· Ecwid represents a really easy way to add e-commerce to any existing website.
· Point-of-sale functionality can be obtained, and there are quite a few ways to implement it.
· The product is cheap by comparison to other alternatives.
· It supports multi-language variations of your shop.
· The store layouts are responsive.
· Plugins / programs are available for major platforms (like WordPress, Drupal and Wix).
· It allows users of website building products which don’t facilitate dropshipping to begin doing this (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter site’ option is a good stopgap measure for retailers who want a shop fast, but have yet to develop a complete website to bring the Ecwid widget to.
· The free Ecwid plan isn’t time-limited, includes service, and is fairly generous concerning attributes.
· The Paypal Here POS system is Limited to the US and UK.
· The Paypal Here POS process is limited to iOS users.
· Telephone support is only available on the more expensive programs.
· There is a restricted number of programs / integrations offered from the Ecwid Program shop.
· You can not alter product URLs, which can be slightly annoying in the search engine optimization perspective.
· You can not create AMP versions of product pages using Ecwid.
· Making Ecwid GDPR-compliant (with regard to obtaining cookie consent) seems difficult.
· The free version will not let you access any of the search engine optimization tools.
Ecwid comes With four plans, one of which is totally free. They promote the free plan like crazy, and mention that a number of other platforms drag you into a free trial, even where you will eventually have to pay.
This is where Ecwid stands outside, and you can see the other payment plans are fairly affordable.
The Free plan Allows you to sell 10 products, whereas the Venture plan ups that depend to 100 goods and you get items like an iPhone management program. The company program goes up to 2500 merchandise for a superb price and you get live chat service. Priority support comes along with the Unlimited program and you can also sell an unlimited amount of merchandise.
Ecwid is one of The most economical solutions available on the marketplace. You can see that it’s actually cheaper than many of the other platforms we have reviewed previously, so if you’re searching for value, this could be the right plugin for you.
In short, I’m Beginning to think that Ecwid is among the best ways to sell online, provided that you implement the best methods to enhance your sales online too. Ecwid is a sleek system, with superb easy implementation measures, making it ideal for the small business crowd. Ecwid Wix App