Background Ecwid WordPress
Have you ever Wondered if you are using the ideal ecommerce platform for sale online? Do you occasionally stumble upon a new service that’s more functional and more economical than what you’re using now? Starting a small business is all about keeping your costs low, and locating an ecommerce platform that will assist you with that is half the battle. Unfortunately, when you run a small business site it frequently becomes tricky once you want to attract on a new ecommerce platform or even just modify your website at all. Read our Ecwid review to discover more about this solution. Ecwid WordPress
Many solutions Purposefully make a closed system, which is tedious to maneuver away from once you begin. However, with a stage named Ecwid, you do not need to worry about this. Actually, the entire aim of the company, which began in 2009, is to quickly and quickly make an internet store system on your existing websites.
You don’t have To create a whole new site. Just implement Ecwid on any stage, CMS or social networking (in five minutes) and you are all set.
That raised my Attention, since I understand the struggles that come along with trying to migrate websites, especially in regards to ecommerce. So, I needed to put together a comprehensive review of the Ecwid system to see if it’s worth the time.
How Many Men and Women Use Ecwid?
It is quite Remarkable what Ecwid has achieved since 2009, with more than 1 million merchants getting signed up. What is even more cool is that the Ecwid retailers span over 175 distinct countries, showing that this is not just a platform for people in the united states or Europe. Even businesses in developing countries have a opportunity to get an online store heading, and you don’t have to squander your previous site if you have one.
The usership Continues to grow, particularly considering Ecwid is currently PCI DSS Level 1 accredited. If you are not sure what that is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing you and your customers’ information is safe and secure.
Along with The overall merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The gap between that 20,000 and the 1 million is the fact that you don’t require a WordPress site in order to implement Ecwid. So, the 20,000 simply identifies WordPress users with the plugin.
What’s Ecwid, and how can it work?
Ecwid is a hosted Alternative for building an internet shop. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to build a new site with e-commerce functionality, Ecwid is geared more towards people who already have a site and just wish to add an internet store for this.
Much like other E-commerce platforms, Ecwid lets you install’catalogs’ of all goods, and add photos, pricing, weight etc. for each. You are able to specify shipping prices, accept credit card payments etc — all the key things that you would expect to be able to perform with an e-commerce solution.
However it differs Significantly from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it is not actually designed to let you produce a fully-featured, standalone e-commerce site; rather, it’s designed to allow you add an internet store to an present online presence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Site’, that does let you produce a one-page standalone offering. We’ll talk via this in more detail later on in the inspection.) Ecwid WordPress
The Product operates by providing you a widget that gets put on other sites — hence the name Ecwid: it is short for’E-commerce Widget’. You receive a few lines of HTML code (the widget) to add into an present website or social networking profile, and your store is displayed wherever you’ve added this code.
Ecwid makes Strides in the market by catering to companies that don’t want to start a brand-new site. The main attribute is that you can choose your old site and quickly incorporate the Ecwid system within a couple of minutes.
You can also Mirror the system on various other sites if you anticipate selling elsewhere online. Manage all these sites from one location instead of switching between multiple dashboards.
Another nice Feature is the syncing between multiple devices. Sell on-the-go with your smartphone. This usually means that you can visit a tradeshow to make a number of sales and all of these earnings are reflected onto the back part of your site.
The system is Also made to integrate well with social networks, and that means you may sell your things on Facebook if desired. 1 part of Ecwid we especially enjoy is the shipping facet. With real time transport integrations you constantly know what is happening with your requests and where they’re being sent to.
What other trendy Items are comprised with Ecwid?
It runs on a super fast frame
It comes with an address book for customers and customers
The system has over 43 translations for selling around the world
You receive a Lot of promotional tools like coupons, discounts, bulk pricing and more
Create your own customized email notifications
Utilize the automated tax alternative (automatic taxation charges at checkout, tax reporting and submitting )
Thank you Into Ecwid’s point-of-sale (POS) performance, you may use your Ecwid store to sell not only online but in physical locations too — in shops, market stalls, in theatres and so on.
With Ecwid’s POS Functionality, irrespective of whether or not a customer purchases a product in shop, online, in their telephone or via Facebook, everything remains in sync – i.e., the retailer’s catalogue, inventory and customer / trade info.
There is a few ways that you can use this attribute: the easiest is likely to use’Paypal Here.’ This involves downloading the Ecwid iOS program from the Apple’s App store, connecting it to the Paypal Here service, and then taking payments utilizing a mobile card reader (pictured above).
You have two options when it comes to POS Hardware and Paypal Here: you can buy a processor and swipe reader (for $24.99) or a processor and also tap reader (for $79.99). Both can be ordered straight from Ecwid.
There is a few Things worth noting about the Paypal Here integration: it’s only available to retailers in the US and UK. Second, it’s not yet available on Android devices. (On their site, Ecwid state it will be available soon — but they have been saying that for quite some time now). Ecwid WordPress
If you’re located outside The US / UK, or need to work with another mobile device kind, the fantastic news is that Ecwid also functions together with the Vend, Clover, NCR Silver and Square POS systems. These all ease utilizing a wider selection of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers tablet racks etc.) and are usable in more countries.
Although you can avail Of this Paypal Here POS option on most of paid-for plans, you’ll need to be to the most expensive’Unlimited’ program if you would like to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning they will display correctly across devices — desktopcomputer, tablet and cellular. In an era where smartphone web browsing is eclipsing desktop browsing, this is vital.
Unlike many similar Products, Ecwid offers a totally free plan.
Granted, it’s a fairly Basic plan, where features such as discount coupons and support are not available, and it only lets you sell up to ten products in 2 classes — but this may really be sufficient for some users, and using it is a good way to try out the system.
But, A vital point to note about the free plan is the fact that it is not great from an search engine optimization point of view — you need to be on a paid program to ensure your product pages talk to hunt engines correctly (more on SEO under ).
Ecwid is ahead of the Pack in that its storefronts can be automatically translated into nearly 50 distinct languages — customers can view your store in their own language, without you needing to worry about creating alternate versions of it. Ecwid provides this functionality by discovering visitors’ language automatically according to their browser preferences / IP address.
Competing products such as Shopify And Bigcommerce are yet to supply this type of performance — they force you to rely on third party programs, the production of numerous stores or Google Translate to supply different language variations of your store, which is less than perfect. Therefore a definite win for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimisation (SEO) in Ecwid is a fairly straightforward affair. You are able to edit the name of your page and its meta description; the applicable fields are pre-populated for you automatically, however you can tweak them to suit your SEO objectives.
So Far as I could tell But you can not manually change the URL of a product — you have to make do with the one that Ecwid creates for you. This isn’t perfect because keywords in URLs are used by some search engines to categorise content through indexing.
However, The URLs that are automatically generated by Ecwid comprise the title you’ve given to your product – so if you include some keywords on your product name (maybe not a bad idea anyhow ) that your URL will include them too. This functions as a tool of a workaround, but I’d prefer whole control over URLs. Ecwid WordPress
One place where Ecwid does not perform quite so Well on the SEO front entails AMP — accelerated cellular pages. As the name suggests, AMP pages load faster on cellular devices. This encourages people to remain longer on your webpage, thus increasing’live time’ –something that’s considered by many search engine optimization experts believe to be rewarded with Google with preferential treatment in search results. Additionally, Google occasionally highlights AMP webpages in carousels in search results, providing AMP content an extra little boost.
Regrettably However — and unlike most rival products such as Bigcommerce or Shopify, you can’t produce AMP variations of your goods using Ecwid.
Importing and exporting information
Like many competing Products Ecwid allows you to import and export your data in CSV format.
The Export option permits you to export product information, orders and customers (again, in CSV format) and means that if you feel the need to migrate your store to another e-commerce platform, then you shouldn’t have any major difficulties doing so.
Utilizing Ecwid with other platforms
Ecwid and WordPress
WordPress doesn’t Provided any e-commerce performance out of the box, so anyone wanting to sell on the platform will need a third-party alternative like Ecwid. There’s an Ecwid plugin accessible, therefore adding an Ecwid store to your WordPress site is quite straightforward — you can get up and running with a couple clicks.
You simply sign up for an Ecwid accounts and then install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly good e-commerce features, but the number of payment gateway options is quite limited — you need to utilize Stripe or Paypal. (And using Stripe only works if you’re selling products from certain countries). The other main problem with the built-in Squarespace marketing software is they don’t facilitate dropshipping, and full export of products isn’t currently possible.
Integrating Ecwid with Squarespace permits you to bypass these limitations, and adding it to some Squarespace website is very easy: it is a simple matter of including a code block into a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping option for Wix users, therefore again Ecwid can offer a good workaround. A committed program is offered by Ecwid to allow you incorporate the item onto a Wix store easily.
Programs and plugins
Ecwid provides a pretty Restricted number integrations with other apps that are well-known. Integrations do exist with services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations may be extensive — competing goods such as Shopify provide a much wider range of apps. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming soon).
The Picture is better in regards to CMS plugins: All these are available for WordPress, Wix and Joomla, enabling for you to set up Ecwid on these platforms very easily. Ecwid WordPress
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like many similar online shop builders, you get a vertical menu on the left which lets you access key functionality, and the area on the right can be used to display or edit related products, site content and reports.
As with any e-commerce tool, you’ll need to Spend a reasonable amount of time getting your head about producing catalogues and product variants, setting up shipping prices etc…but there is nothing here that should represent also a lot of a learning curve.
Things are aided by an ‘onboarding checklist’ that’s provided to you once you log in for the very first time.
If You’re stuck nonetheless, you can always get in touch with Ecwid’s support staff — more on that later — or, even if you are on a’Business’ or’Unlimited’, you can take advantage of the included customization support (you get two hours and 12 hours personalization time from Ecwidon these plans).
Ecwid and GDPR
I am not a Lawyer, so please be aware that the below observations shouldn’t be interpreted as legal information, but I’m planning to do my very best to spell out some of the major GDPR issues facing Ecwid consumers below.
With the introduction of That the EU’s new GDPR legislation, there are many legal steps that site owners now should take to ensure that they are adequately protecting EU clients’ and visitors’ privacy. There are serious financial penalties for doing this (to the point where it is typically a great idea to speak with an attorney on what to do); and even if your business isn’t located in the EU, you still need to comply with the regulations where any site visits in the EU are concerned.
According to my Understanding of the crucial GDPR principles, the main priorities for prospective Ecwid shop owners would be to:
· Provide sufficient privacy and cookie notices
· Process and store information safely
· Get explicit permission from those registering to mailing lists that it is fine to send them e-newsletters
· Provide a way to opt in or revoke permission to use of non-essential cookies on a site (and to log that consent).
There does not seem to be Anything that stops you fulfilling the first three requirements easily enough with Ecwid, though you will need to devote time and possibly money generating adequate notices and crafting information capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie cutter consent. To ensure GDPR compliance, you need to display a cookie cutter banner to your visitors which
· Allows them to choose which cookies they want to conduct BEFORE those cookies are conducted (i.e., to give’prior consent’)
· Logs their consent to run biscuits Ecwid WordPress
· Enables them to revoke consent at a later point
So for example, if you Use a Facebook Ads cookie in combination with your Ecwid store, you’ll be breaking up GDPR laws unless you’ve got a banner in place which does all the above.
Now, out of the box at Least there is not a way to take care of the cookie approval issue with Ecwid. Nor is there a decent app available from the Ecwid app store (the only option on this front that I can locate, the’EU cookie banner’, does not appear to provide the essential functionality — despite costing $1.99 a month to use).
It Seems to me that the only option available to Ecwid users would be to use a professional product such as CookiePro, which will provide all the necessary performance to generate cookie approval fully GDPR compliant. Despite being a powerful product however, Cookiepro does require quite a great deal of configuration and you’ll want to set quite a lot of time apart to set it up.
Installation and Layout
I Truly enjoy The fact which you can run a website without paying anything. This makes the setup process that much easier, because you simply need to punch in your email and create a password to go straight to the backend port.
The machine has Wizards for every platform you want to set your shop on. If you’ve got a WordPress site, just walk through three steps to get up and running. You could also click on choices like Facebook and Joomla, based on where you would like to sell.
The backend Design is perfect, because it walks you through each website creation and integration step with a few nice photos and text. As soon as you obtain your store implemented on a website or social page it looks fairly sleek.
The design Depends somewhat on the subject you have on your website, but as you can see below, it displays photos well and looks clean and simple to navigate. I particularly enjoy the Shopping Bag place, which is prominent and easy to locate for customers when they want to checkout.
Although many Sites are going to be mobile friendly, it;s fine knowing that Ecwid involves a native shopping application for both iOS and Android. Merchants now get a native shopping application for iOS and Android.
This means you Can mange your store and sell on the go, while also giving your customers a chance to get products from the cell interface.
The closing Design item which makes sense to mention is the language tool. Since running an internet store generally requires you to reach out to individuals from all over the world, you’re bound to stumble upon a few clients who’d like to read product webpages and other content in their native language. Ecwid supports 45 languages, so when a user wants to translate from English to Spanish, that’s no problem at all.
The Ecwid App Market
Possessing the Opportunity to put in applications is a sure fire way to scaling up your ecommerce website in a reasonable way. Ecwid includes a place known as the Ecwid App Market. It offers 65 applications, helping retailers extend their shop performance readily. Ecwid WordPress
Some of the programs Can help you out with rating and reviews, rewards programs, automated advertising tools, analytics, custom layout topics and more.
SEO and Marketing
Ecwid is a Third party solution to your current site, so you’d typically have to employ additional SEO and marketing tools to truly get the word out. That said, Ecwid supplies quality SEO features to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, so all Ecwid stores are indexed by Google with no extra effort. It gets better with WordPress websites, as you acquire access to additional SEO plugins and also the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as simple as they come, since it doesn’t appear to incorporate any of those unnecessary bells and whistles you might find on other ecommerce platforms.
Each step is Concise and clear, so that you can just go in there and type in a product name, price and image then save the product for afterwards. Obviously you can always open the Powerful Options, however they separate these for if you are all set to get started ramping up your store.
As an example of the stock Rich direction toolset, you gain access to things like from stock product tracking, mobile device stock management, barcode scanning and more.
Ecwid offers A Chat With Sales attribute which is one of my favorite ways to converse with companies. Only send them a query and you are able to work on something else until they respond.
The company also Provides a powerful support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include phone support, online chat support and email support, keeping the response time brief and support quality high.
In my eyes, the Platform has everything you could want in terms of support.
Payments and Security
It’s not always Simple to find an ecommerce platform that does not charge transaction fees, but that is just what you get with Ecwid. They never charge any kind of trade fee with any of those programs they offer, making it desirable for any shop that’s trying to keep down costs and also to improve margins.
Remember that Ecwid isn’t a payment processor, so you have to setup something like PayPal or Stripe to process all the transactions that come through your site. It’s rather simple to implement these systems, because Ecwid integrates with over 40 international payment options. However, each of those processors have their particular trade fees so that you need to prepare for these.
It’s quite Clear that Ecwid takes safety seriously, because the provider is a PCI DSS Grade 1 accredited service provider. The company also states that each trade that includes sensitive information is transferred via a secure HTTPS channel. Ecwid WordPress
What if you Would like to collect both online and offline payments? Maybe you’d like a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your operation into both an offline and online system.
Advantages and cons of utilizing Ecwid
· Ecwid signifies a really simple way to add e-commerce to any present website.
· Point-of-sale functionality can be obtained, and there are a number of ways to implement it.
· The item is cheap by comparison to other alternatives.
· It supports multi-language variations of your store.
· The shop designs are responsive.
· Plugins / apps are available for major platforms (such as WordPress, Drupal and Wix).
· It allows users of website building products which don’t facilitate dropshipping to begin doing so (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter website’ option is a fantastic stopgap measure for retailers who want a store fast, but have yet to create a complete site in order to add the Ecwid widget to.
· The free Ecwid plan is not time-limited, includes support, and is fairly generous in terms of attributes.
· The Paypal Here POS system is Limited to the US and UK.
· The Paypal Here POS process is limited to iOS users.
· Phone support is only available on the more expensive programs.
· There’s a limited number of apps / integrations available from the Ecwid App shop.
· You can’t alter product URLs, which can be slightly annoying from an search engine optimization point of view.
· You can not create AMP variations of merchandise pages utilizing Ecwid.
· Creating Ecwid GDPR-compliant (with respect to obtaining cookie consent) sounds hard.
· The free version will not let you access any of the search engine optimization tools.
Ecwid comes With four strategies, among which is completely free. They promote the free plan like crazy, and mention that a number of different platforms drag you into a free trial, where you will eventually have to pay.
That is where Ecwid stands outside, and you’ll be able to see the other payment programs are rather reasonably priced.
The Free plan Allows you to sell 10 products, whereas the Venture program ups that count to 100 goods and you get items like an iPhone direction app. The company program goes up to 2500 merchandise for a wonderful price and you also get live chat service. Priority support comes alongside the Unlimited plan and you can also sell an unlimited amount of merchandise.
Ecwid is one of The most economical solutions on the market. You can see that it is actually more affordable than a lot of the other platforms we have reviewed previously, so if you’re looking for value, this might be the perfect plugin for you.
In short, I am Beginning to believe that Ecwid is one of the best ways to sell online, as long as you implement the best ways to enhance your earnings online as well. Ecwid is a sleek system, with superb easy implementation steps, making it ideal for your small business audience. Ecwid WordPress