Intro Ecwid WordPress Theme
Have you ever Wondered if you’re using the ideal ecommerce platform for sale online? Do you sometimes stumble upon a new service that’s more practical and more economical than what you’re using today? Starting a small business is all about keeping your costs low, and locating an ecommerce platform that will assist you with that is half the battle. Unfortunately, when you run a small company website it frequently becomes tricky when you want to bring on a new ecommerce platform or perhaps just alter your site whatsoever. Read our Ecwid review to find out more about this option. Ecwid WordPress Theme
Many solutions Intentionally create a closed system, which is tedious to move away from once you get started. However, with a platform named Ecwid, you do not have to be concerned about this. Actually, the whole goal of the business, which started in 2009, is to quickly and inexpensively make an internet store system in your present websites.
You don’t have To make a completely different site. Just implement Ecwid on any stage, CMS or social network (in five minutes) and you are good to go.
This raised my Attention, because I know the struggles that come along with trying to migrate sites, particularly in regards to ecommerce. So, I needed to gather a comprehensive review of this Ecwid system to find out whether it’s worth the time.
How Many People Use Ecwid?
It is quite Remarkable what Ecwid has achieved since 2009, with over 1 million merchants getting signed up. What is even more cool is that the Ecwid retailers span over 175 different countries, showing that this is not only a platform for people in the US or Europe. Even companies in developing nations have a opportunity to get an online store going, and you don’t have to squander your prior site in case you have one.
The usership Continues to grow, especially considering Ecwid is currently PCI DSS Level 1 accredited. If you are not certain what that is, it’s pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your customers’ information is safe and secure.
In addition to The overall merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 and the 1 million is the simple fact you don’t need a WordPress site to implement Ecwid. So, the 20,000 simply identifies WordPress users with the plugin.
What is Ecwid, and how can it function?
Ecwid is a hosted Alternative for building an online shop. Unlike competing products such as Shopify, Bigcommerce and Volusion, which permit you to construct a new website with e-commerce performance, Ecwid is geared more towards people who currently have a website and simply want to add an online store for this.
Much like other E-commerce programs, Ecwid allows you to install’catalogs’ of products, and include photos, pricing, weight etc. for each. You can specify shipping rates, accept credit card payments etc — all the crucial things that you’d expect to be able to do using an e-commerce solution.
However it differs Apart from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it isn’t really designed to let you produce a fully-featured, standalone e-commerce website; instead, it’s intended to enable you add an internet store to an existing online presence.
(That said, Ecwid have Recently added some new functionality, called’Starter Site’, that will allow you create a one-page standalone offering. We’ll chat through this in more depth later on in the inspection.) Ecwid WordPress Theme
The Product operates by providing you a widget which gets put on other sites — hence the name Ecwid: it is short for’E-commerce Widget’. You receive a couple lines of HTML code (the widget) to add into an existing site or societal networking profile, and your shop is displayed wherever you’ve added this code.
Ecwid makes Strides in the market by catering to businesses which don’t need to begin a brand-new website. The primary attribute is that you can take your old website and quickly integrate the Ecwid system within a couple of minutes.
You can also Mirror the system on various other websites if you anticipate selling elsewhere online. Handle all these sites from one place instead of switching between multiple dashboards.
Another nice Feature is the syncing between multiple devices. Sell on-the-go together with your smartphone. This usually means that you can visit a tradeshow to make a few sales and all of these sales are represented on the backend of your site.
The system is Also designed to integrate well with social networks, and that means you may sell your things on Facebook if desired. 1 part of Ecwid that we especially enjoy is the delivery aspect. With real time transport integrations you always know what’s happening with your orders and at which they are being sent to.
What other cool Things are comprised with Ecwid?
It runs on a super fast framework
It comes with an address book for customers and clients
The machine has over 43 translations for selling around the planet
You get a Lot of promotional tools like vouchers, discounts, bulk pricing and much more
Produce your personalized email alerts
Utilize the automated tax solution (automatic taxation rates at checkout, tax reporting and filing)
Thank you To Ecwid’s point-of-sale (POS) performance, you may use your Ecwid store to market not just online but in physical places too — in shops, market stalls, in concerts and so on.
Together with Ecwid’s POS Functionality, regardless of whether a customer purchases a product in shop, online, in their phone or through Facebook, everything stays in sync – i.e., the merchant’s catalog, inventory and customer / trade information.
There’s a couple of ways you can take advantage of this attribute: the easiest is likely to use’Paypal Here.’ This entails downloading the Ecwid iOS app from the Apple’s App shop, linking it to the Paypal Here service, then taking payments using a mobile card reader (pictured above).
You’ve got two choices when it comes to POS Hardware and Paypal Here: you can either buy a processor and swipe reader (for $24.99) or a chip and also tap reader (for $79.99). Both can be arranged straight from Ecwid.
There’s a couple of Things worth noting about the Paypal Here integration: it’s only available to retailers in america and UK. Secondly, it’s not yet available on Android devices. (On their website, Ecwid state it will be available shortly — but they’ve been saying that for quite some time now). Ecwid WordPress Theme
If you’re located outside That the US / UK, or need to utilize another mobile device type, the good news is that Ecwid also functions together with all the Vend, Clover, NCR Silver and Square POS systems. These all facilitate using a larger selection of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers pill stands etc.) and are usable in more nations.
Although you can avail Of the Paypal Here POS choice on most of paid-for plans, you’ll need to be to the priciest’Unlimited’ plan if you would like to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning they will display properly across devices — desktop, tablet and cellular. In a age where smartphone internet surfing is eclipsing desktop browsing, this is vital.
Unlike many similar Products, Ecwid offers a totally free program.
Granted, it’s a fairly Standard plan, in which features such as discount coupons and support aren’t accessible, and it only allows you to sell up to 10 products in two categories — but this may actually be sufficient for some customers, and using it is a good way to try the system out.
But, A vital point to note about the free program is the fact that it is not great from an SEO point of view — you have to be on a paid program to make certain that your product pages speak to search engines correctly (more on SEO under ).
Ecwid is ahead of the Pack because its storefronts could be mechanically translated into nearly 50 different languages — clients can view your store in their own language, without you needing to worry about producing alternate versions of it. Ecwid provides this functionality by discovering visitors’ language mechanically according to their browser settings / IP address.
Competing products like Shopify And Bigcommerce are nevertheless to provide this type of functionality — that they force you to rely on third party programs, the creation of numerous stores or Google Translate to supply different language versions of your shop, which can be less than perfect. So a definite triumph for Ecwid here.
Ecwid and search engine optimization
Search engine Optimization (search engine optimization ) in Ecwid is a fairly straightforward affair. You are able to edit the name of your webpage and its meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to match your SEO objectives.
As far as I can tell But you can not manually change the URL of a product — you need to make do with the one which Ecwid generates for you. This isn’t ideal because key words in URLs are used by some search engines to categorise content through indexing.
But, The URLs that are automatically generated by Ecwid include the name you’ve given to your product – so if you include some keywords in your product name (not a bad idea anyhow ) that your URL will comprise them also. This serves as something of a workaround, but I would prefer full control over URLs. Ecwid WordPress Theme
One area where Ecwid does not perform so Well on the SEO front involves AMP — accelerated cellular pages. As its name implies, AMP pages load quicker on cellular devices. This encourages people to remain longer on your webpage, thus increasing’live time’ –something which is believed by many search engine optimization experts believe to be rewarded with Google with preferential treatment in search results. Furthermore, Google sometimes highlights AMP pages in carousels in search results, providing AMP content an extra little boost.
Regrettably However — and unlike most competing products such as Bigcommerce or Shopify, you can not produce AMP versions of your goods using Ecwid.
Importing and exporting data
Like most competing Goods Ecwid allows you to import and export your data in CSV format.
The Export option allows you to export product data, orders and customers (in CSV format) and ensures that if you ever feel the need to migrate your shop to another e-commerce platform, you should not have some significant problems doing so.
Using Ecwid with other platforms
Ecwid and WordPress
WordPress does not Provided any e-commerce functionality from the box, so anybody wanting to sell on the platform will require a third-party solution like Ecwid. There’s an Ecwid plugin available, therefore adding an Ecwid shop to your WordPress site is very straightforward — you can get up and running with a couple clicks.
You just sign up to get an Ecwid accounts and then install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly excellent e-commerce attributes, but the number of payment gateway options is very limited — you need to utilize Stripe or Paypal. (And with Stripe only works if you are selling goods from particular countries). Another main issue with the built-in Squarespace selling tools is they don’t facilitate dropshipping, and full export of merchandise is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these limitations, and adding it into a Squarespace website is very easy: it is a simple matter of adding a code block into a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping option for Wix users, so again Ecwid can offer a fantastic workaround. A dedicated program is provided by Ecwid to allow you incorporate the item on a Wix shop easily.
Apps and plugins
Ecwid provides a fairly Limited number integrations with other apps that are well-known. Integrations do exist together with key services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations could be more extensive — competing products like Shopify offer a much broader assortment of apps. Notable omissions in the Ecwid store comprise Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming soon).
The Image is better in regards to CMS plugins: All these are offered for WordPress, Wix and Joomla, allowing to you set up Ecwid on these platforms quite easily. Ecwid WordPress Theme
Interface and ease of use
Ecwid’s Interface is pretty user friendly. Like many similar online store builders, you receive a vertical menu on the left which allows you to access key functionality, and the area on the right is used to display or edit associated products, site reports and content.
Much like any e-commerce tool, you’ll need to Spend a fair amount of time getting your head around producing catalogues and product variations, establishing transport rates and so on…but there is nothing here that should represent too a lot of a learning curve.
Things are aided by an ‘onboarding checklist’ that’s supplied to you once you log in for the first time.
If You’re stuck however, you could always get in contact with Ecwid’s support staff — more on that later — or, if you’re on a’Business’ or’Unlimited’, you can make the most of the included customization support (you get 2 hours and 12 hours personalization time from Ecwidon these programs ).
Ecwid and GDPR
I’m not a Lawyer, so please be aware the below observations should not be interpreted as legal information, but I’m going to do my best to spell out a number of the key GDPR problems facing Ecwid consumers below.
With the introduction of That the EU’s new GDPR laws, there are several legal measures that website owners now should take to ensure they are adequately protecting EU clients’ and visitors’ privacy. There are severe financial penalties for not doing so (to the point where it’s typically a great idea to consult a lawyer about what to do); and even when your business isn’t located in the EU, then you still need to comply with the regulations where any site visits in the EU are concerned.
According to my Understanding of the crucial GDPR principles, the main priorities for potential Ecwid shop owners would be to:
· Provide sufficient privacy and cookie notices
· Process and store data securely
· Get explicit permission from those registering to mailing lists it is fine to send them e-newsletters
· Provide a means to opt in or revoke permission to use of non-essential cookies onto a site (and also to log that consent).
There doesn’t Appear to be Whatever stops you fulfilling the first few requirements easily enough with Ecwid, although you will need to devote time and possibly money generating adequate notices and crafting data capture forms so that they are GDPR compliant.
Where things get Complicated with Ecwid is the fourth requirement — cookie consent. To ensure GDPR compliance, you need to display a cookie banner to your visitors which
· Allows them to choose which cookies they want to run BEFORE those cookies are conducted (i.e., to provide’prior permission’)
· Logs their approval to run biscuits Ecwid WordPress Theme
· Enables them to revoke consent at a later point
So for example, if you Use a Facebook Advertising cookie in combination with your Ecwid shop, you will be breaking GDPR legislation unless you have a banner set up which does all the above.
Nowout of the box at Least there is not a way to deal with the cookie consent issue with Ecwid. Nor is there an adequate app accessible from the Ecwid app store (the only alternative on this front I can locate, the’EU cookie banner’, does not seem to supply the necessary functionality — despite costing $1.99 a month to utilize ).
It Seems to me that the only option available to Ecwid consumers would be to use a professional product such as CookiePro, which does provide all the essential performance to generate cookie consent fully GDPR compliant. Despite being a strong product however, Cookiepro does need quite a great deal of configuration and you’ll want to put quite a great deal of time apart to set this up.
Installation and Layout
I really like The simple fact that you can run a website without paying for anything. This makes the installation process that much simpler, since you just have to punch in your email and create a password to go straight to the backend interface.
The system has Wizards for each platform you want to place your shop on. In case you’ve got a WordPress site, simply walk through three steps to get up and running. You could even click on choices like Facebook and Joomla, depending on where you want to sell.
The backend Design is perfect, because it walks you through every website creation and integration step with a few fine text and photos. Once you get your shop implemented on a website or social page it looks fairly slick.
The layout Depends upon the theme you have on your site, but as you can see below, it shows photos well and looks clean and easy to navigate. I particularly enjoy the Shopping Bag area, which can be outstanding and easy to find for clients when they wish to market.
Though many Websites will be cellular friendly, its nice knowing that Ecwid includes a native shopping application for both iOS and Android. Merchants now receive a native shopping program for iOS and Android.
This means you Can mange your shop and sell on the move, while also providing your clients an opportunity to get products from the cell interface.
The final Design item that makes sense to mention is your language instrument. Since conducting an online store generally requires one to attain out to individuals from all over the planet, you’re bound to stumble upon some clients who would love to read product pages and other content in their native tongue. Ecwid supports 45 languages, so when a user would like to translate from English to Spanish, that is not a problem at all.
The Ecwid App Market
Possessing the Opportunity to put in applications is a sure fire way to scaling your ecommerce site in a fair way. Ecwid includes a place called the Ecwid App Market. It provides 65 software, helping merchants extend their shop performance easily. Ecwid WordPress Theme
Some of the programs Will help you out with rating and reviews, rewards programs, automated advertising tools, analytics, custom layout topics and much more.
SEO and Marketing
Ecwid is a Third party remedy to your current site, so you’d normally need to implement additional SEO and advertising tools to truly get out the word. That said, Ecwid provides quality SEO qualities to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, so all Ecwid shops are indexed by Google with no extra effort. It gets better with WordPress sites, since you gain access to additional SEO plugins and also the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as straightforward as they come, since it doesn’t seem to include any of those unnecessary bells and whistles you might find on other e commerce platforms.
Each measure is Concise and clear, so you may just go in there and sort in a product name, price and image then save the merchandise for afterwards. Obviously you can always open the More Powerful Options, however they separate these for when you’re all set to get started ramping up your store.
As an example of the inventory Rich direction toolset, you gain access to things like from stock merchandise tracking, mobile device inventory management, barcode scanning and much more.
Ecwid provides A Chat With Sales attribute that is one of my favorite ways to converse to companies. Simply send them a question and you can work on something else until they respond.
The Business also Provides a powerful support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include telephone support, online chat service and email support, keeping the response time short and support quality .
In my eyes, the Platform has all you could want concerning support.
Payments and Security
It’s not always Easy to find an ecommerce platform which doesn’t charge fees, but that is exactly what you get with Ecwid. They never charge any sort of trade fee with any of those programs they offer, which makes it desirable for any shop that’s hoping to keep costs down and to improve margins.
Keep in mind that Ecwid is not a payment processor, which means you’ve got to setup something such as PayPal or Stripe to process all the transactions that come through your site. It is pretty easy to employ these systems, because Ecwid incorporates with over 40 global payment choices. However, each of those processors have their own trade fees so you need to get ready for these.
It is rather Evident that Ecwid takes safety seriously, because the company is a PCI DSS Level 1 accredited service provider. The company also claims that each trade that includes sensitive data is transferred through a secure HTTPS channel. Ecwid WordPress Theme
What if you Would like to accumulate both online and offline payments? Perhaps you’d like a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your operation into both an online and offline system.
Advantages and disadvantages of using Ecwid
· Ecwid represents a very simple way to add e-commerce to some existing website.
· Point-of-sale performance is available, and there are a number of strategies to implement it.
· The product is cheap by comparison to other solutions.
· It supports multi-language versions of your shop.
· The store layouts are responsive.
· Plugins / apps are available for major platforms (such as WordPress, Drupal and Wix).
· It allows users of site building products that don’t facilitate dropshipping to start doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a good stopgap measure for merchants who want a shop quickly, but have yet to develop a complete site in order to bring the Ecwid widget to.
· The free Ecwid program is not time-limited, includes service, and is fairly generous concerning features.
· The Paypal Here POS system is limited to the US and UK.
· The Paypal This POS system is limited to iOS users.
· Telephone support is only available on the more expensive plans.
· There is a restricted number of programs / integrations available from the Ecwid Program shop.
· You can’t alter product URLs, which is slightly annoying from an search engine optimization perspective.
· You can’t create AMP variations of product pages using Ecwid.
· Making Ecwid GDPR-compliant (with respect to getting cookie consent) sounds difficult.
· The free version will not let you get any of the SEO tools.
Ecwid comes With four plans, among which is completely free. They promote the free plan like mad, and mention that a number of other platforms drag you into a free trial, where you may finally need to pay.
That is where Ecwid stands out, and you can see the other payment plans are rather reasonably priced.
The Free program Allows you to sell 10 products, whereas the Venture program ups that depend to 100 products and you get things like an iPhone management program. The company plan goes up to 2500 products for a wonderful price and you also get live chat support. Priority support comes along with the Unlimited plan and you might also market an unlimited number of products.
Ecwid is one of The cheapest solutions available on the marketplace. You can see that it is actually cheaper than many of the other programs we’ve reviewed in the past, so if you’re looking for value, this might be the right plugin for you.
In short, I’m Beginning to think that Ecwid is one of the best ways to sell online, as long as you implement the best methods to improve your sales online too. Ecwid is a slick system, with super easy implementation measures, which makes it ideal for the small business crowd. Ecwid WordPress Theme