Introduction Ecwid Zapier
Have you ever Wondered if you’re using the right ecommerce platform for sale on the internet? Can you sometimes stumble upon a new service that’s more functional and cheaper than what you’re using today? Starting a small business is all about keeping your costs low, and locating an ecommerce platform to help you with that is half the battle. Unfortunately, when you operate a small company website it often becomes tricky once you would like to attract on a brand new ecommerce platform or even just alter your site at all. Read our Ecwid review to find out more about this solution. Ecwid Zapier
Many options Intentionally make a closed system, which is tedious to maneuver away from as soon as you get started. However, with a platform named Ecwid, you do not need to be concerned about it. Actually, the entire goal of the business, which started in 2009, is to quickly and quickly create an internet store system on your existing websites.
You don’t have To make a whole new website. Just apply Ecwid on any stage, CMS or social networking (in five minutes) and you’re all set.
This raised my Attention, because I understand the struggles that come along with attempting to migrate websites, particularly in regards to ecommerce. So, I wanted to put together an in-depth review of this Ecwid system to find out if it’s worth the time.
How Many People Use Ecwid?
It is quite Remarkable what Ecwid has done since 2009, with more than 1 million retailers getting signed up. What is even more cool is that the Ecwid retailers span over 175 distinct countries, showing that this is not only a platform for most people in the US or Europe. Even businesses in developing nations have a chance to find an internet store going, and you don’t even have to trash your prior site in case you have one.
The usership Continues to grow, particularly considering Ecwid is now PCI DSS Level 1 accredited. If you’re not certain what that is, it’s pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing that you and your clients’ information is safe and secure.
Along with The total merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The difference between that 20,000 along with the 1 million is the fact you don’t need a WordPress site to implement Ecwid. So, the 20,000 simply identifies WordPress users using the plugin.
What is Ecwid, and how does it work?
Ecwid is a hosted Alternative for building an internet shop. Unlike competing products such as Shopify, Bigcommerce and Volusion, which permit you to build a fresh website with e-commerce performance, Ecwid is targeted more towards people who currently have a site and just want to add an online store for this.
Much like other E-commerce programs, Ecwid allows you to install’catalogs’ of all goods, and include photographs, pricing, weight etc. . each. You are able to specify shipping prices, accept credit card payments etc — all the key stuff that you would expect to be able to perform with an e-commerce alternative.
However it differs Apart from competing products like Shopify, Volusion, Squarespace and Bigcommerce in that it is not really designed to allow you to create a fully-featured, standalone e-commerce site; rather, it’s designed to allow you add an internet store to an present online existence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Site’, which will let you create a one-page standalone offering. We’ll talk via this in more detail later on in the inspection.) Ecwid Zapier
The Product operates by giving you a widget which gets put on other sites — hence the name Ecwid: it’s short for’E-commerce Widget’. You receive a couple lines of HTML code (the widget) to add into an existing website or social networking profile, and your store is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to businesses that don’t want to start a brand-new site. The primary attribute is that you can choose your old website and immediately integrate the Ecwid system inside a couple of minutes.
You can also Mirror the system on several different websites if you plan on selling elsewhere online. Handle all of these websites from one place instead of switching between multiple dashboards.
Another nice Attribute is the syncing between multiple devices. Sell on-the-go together with your smartphone. This means you could go to a tradeshow to make a number of sales and all of these sales are reflected onto the back part of your site.
The system is Also designed to integrate nicely with social networks, so you can sell your items on Facebook if desired. 1 part of Ecwid we particularly enjoy is the shipping aspect. With real-time shipping integrations you constantly know what is going on with your requests and at which they’re being shipped to.
What other cool Things are included with Ecwid?
It runs on a super fast framework
It comes with an address book to get customers and clients
The machine has over 43 translations for selling around the world
You get lots of promotional tools such as coupons, discounts, and bulk pricing and much more
Produce your own customized email notifications
Use the automated tax solution (automatic tax rates at checkout, tax reporting and submitting )
Thanks Into Ecwid’s point-of-sale (POS) functionality, you can use your Ecwid shop to sell not only online but in bodily places too — in shops, market stalls, in theatres and so on.
With Ecwid’s POS Performance, regardless of whether or not a customer purchases a product in shop, online, on their phone or through Facebook, everything remains in sync – i.e., the retailer’s catalogue, inventory and client / trade information.
There is a few ways that you can take advantage of this attribute: the simplest is likely to use’Paypal Here.’ This involves downloading the Ecwid iOS program from the Apple’s App store, connecting it to the Paypal Here support, then taking payments using a mobile card reader (pictured above).
You have two options when it comes to POS Hardware and Paypal This: you can buy a processor and swipe reader (for $24.99) or a chip and tap reader (for $79.99). Both can be ordered straight from Ecwid.
There’s a couple of Things worth noting about the Paypal Here integration: it’s only available to retailers in the US and UK. Second, it’s not yet available on Android apparatus. (On their website, Ecwid state it will be available soon — but they’ve been saying that for quite some time now). Ecwid Zapier
If you’re based outside That the US / UK, or need to work with another mobile device type, the good news is that Ecwid also works together with the Vend, Clover, NCR Silver and Square POS systems. These all ease utilizing a larger selection of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers tablet racks etc.) and are usable in more nations.
Although you could avail Of this Paypal Here POS option on most of paid-for programs, you will want to be to the most expensive’Unlimited’ program if you would like to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning that they will display properly across apparatus — desktop, tablet and mobile. In an era where smartphone web browsing is eclipsing desktop surfing, this is important.
Unlike many similar Goods, Ecwid offers a totally free program.
Granted, it’s a pretty Standard plan, where attributes such as discount vouchers and support aren’t accessible, and it merely allows you to sell up to 10 products in two classes — but this could really be adequate for some customers, and using it’s a good way to try the system out.
But, A vital point to notice about the free program is that it isn’t great from an SEO standpoint — you have to be on a paid plan to ensure that your product pages talk to hunt engines correctly (more on SEO below).
Ecwid is forward of the Pack because its storefronts could be mechanically translated into nearly 50 distinct languages — clients can view your shop in their own language, without you having to worry about creating alternate versions of it. Ecwid provides this functionality by discovering visitors’ language mechanically according to their browser preferences / IP address.
Competing products such as Shopify And Bigcommerce are nevertheless to supply this type of functionality — that they force you to rely on third party programs, the creation of numerous shops or Google Translate to provide different language variations of your shop, which can be less than ideal. So a definite triumph for Ecwid here.
Ecwid and search engine optimization
Search engine Optimisation (search engine optimization ) in Ecwid is a pretty straightforward affair. You can edit the title of your webpage and its own meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to match your SEO objectives.
So Far as I could tell But you can’t manually change the URL of a product — you need to make do with the one that Ecwid generates for you. This isn’t ideal because keywords in URLs are used by some search engines to categorise content during indexing.
But, The URLs that are automatically generated by Ecwid comprise the title you have given to your product – so in the event that you include some keywords on your product name (not a bad idea anyway) your URL will comprise them also. This serves as something of a workaround, but I’d prefer full control over URLs. Ecwid Zapier
1 place where Ecwid does not perform quite so Well on the SEO front involves AMP — accelerated cellular pages. As its name suggests, AMP pages load quicker on mobile devices. This motivates people to stay longer on your webpage, thus increasing’dwell time’ –something which is believed by many search engine optimization experts consider to be rewarded with Google with preferential treatment in search results. Additionally, Google sometimes highlights AMP pages in carousels in search results, providing AMP articles an extra little boost.
Regrettably However — and unlike most competing products such as Bigcommerce or Shopify, you can’t create AMP versions of your goods using Ecwid.
Importing and exporting information
Like most competing Products Ecwid permits you to import and export your data in CSV format.
The Export option permits you to export merchandise information, orders and clients (in CSV format) and ensures that should you ever feel the need to migrate your store to a different e-commerce platform, you shouldn’t have some significant problems doing so.
Using Ecwid with other platforms
Ecwid and Twitter
WordPress doesn’t Provided any e-commerce performance out of the box, so anyone wanting to sell on the stage will require a third-party solution like Ecwid. There’s an Ecwid plugin accessible, therefore adding an Ecwid store to your WordPress site is quite simple — you can get up and running with a couple clicks.
You just sign up for an Ecwid accounts and then install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly good e-commerce features, but the amount of payment gateway options is very limited — you need to utilize Stripe or Paypal. (And using Stripe only functions if you’re selling goods from certain countries). Another principal issue with the built-in Squarespace selling software is that they don’t facilitate dropshipping, and complete export of products is not currently possible.
Integrating Ecwid with Squarespace allows you to bypass these limitations, and adding it into a Squarespace website is very easy: it is a simple matter of including a code block to a page and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping option for Wix users, therefore again Ecwid can provide a good workaround. A dedicated program is provided by Ecwid to enable you integrate the product onto a Wix store easily.
Programs and plugins
Ecwid provides a fairly Restricted number integrations with other apps that are well-known. Integrations do exist together with services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations may be extensive — competing goods like Shopify provide a much broader range of programs. Notable omissions in the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming soon).
The Picture is better when it comes to CMS plugins: All these are offered for WordPress, Wix and Joomla, enabling for you to set up Ecwid on these platforms very easily. Ecwid Zapier
Interface and ease of use
Ecwid’s Interface is pretty user friendly. Like most similar online shop builders, you get a vertical menu on the left which lets you access key functionality, and the area on the right is used to edit or display related products, website content and reports.
As with any e-commerce tool, you will have to Spend a fair amount of time getting your head around producing catalogues and product variations, setting up transport prices and so on…but there is nothing that should represent too a lot of a learning curve.
Matters are aided by an ‘onboarding checklist’ that is provided to you once you log in for the first time.
If You are stuck however, you can always get in touch with Ecwid’s support team — more on this later — or, even if you are on a’Business’ or’Unlimited’, you can take advantage of the included customization support (you get 2 hours and 12 hours personalization period from Ecwidon these programs ).
Ecwid and GDPR
I’m not a Attorney, so please note that the below observations should not be interpreted as legal advice, but I am planning to do my best to spell out some of the key GDPR problems facing Ecwid consumers below.
With the introduction of That the EU’s new GDPR laws, there are many legal steps that site owners now need to take to ensure they are adequately protecting EU customers’ and visitors’ privacy. There are severe financial penalties for not doing this (to the point where it’s usually a good idea to consult a lawyer on what to do); and even when your company isn’t based in the EU, you still need to obey the regulations where any website visits in the EU are worried.
Based on my Understanding of the crucial GDPR rules, the main priorities for prospective Ecwid store owners are to:
· Provide sufficient privacy and cookie cutter notices
· Process and store data securely
· Get explicit permission from people signing up to mailing lists it is okay to send them e-newsletters
· Provide a means to opt in or revoke consent to use of non-essential cookies on a site (and also to log that approval ).
There doesn’t seem to be Anything that stops you fulfilling the first few requirements readily enough with Ecwid, though you will have to spend time and possibly money generating adequate notices and crafting data capture forms so they are GDPR compliant.
Where things get Complex with Ecwid is the fourth requirement — cookie cutter approval. To Guarantee GDPR compliance, You Have to display a cookie banner to your visitors which
· Allows them to select which cookies they would like to conduct BEFORE those cookies are conducted (i.e., to give’prior permission’)
· Logs their consent to run cookies Ecwid Zapier
· Enables them to revoke consent at a later stage
So for Instance, If you Use a Facebook Advertising cookie in conjunction with your Ecwid store, you’ll be breaking GDPR legislation unless you’ve got a banner in place which does all of the above.
Nowout of the box at There isn’t a means to deal with the cookie consent issue with Ecwid. Nor is there a decent app accessible from the Ecwid app shop (the only alternative on front I can find, the’EU cookie banner’, doesn’t appear to provide the necessary performance — despite costing $1.99 per month to utilize ).
It Appears to me that the only option available to Ecwid users is to use a professional product like CookiePro, which will provide all the essential functionality to make cookie consent fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does require quite a great deal of configuration and you will need to put quite a great deal of time aside to set it up.
Installation and Layout
I Truly like The fact which you can run a website without paying anything. This makes the setup process that much simpler, since you just have to punch in your email and make a password to go right to the backend interface.
The machine has Wizards for every platform you would like to place your store on. In case you have a WordPress site, just walk through three steps to get up and running. You can even click on options like Facebook and Joomla, based on the place you would like to sell.
The backend Design is perfect, since it walks you through each site creation and integration step with some nice text and photos. As soon as you get your shop implemented on a site or social page it looks fairly slick.
The layout Depends upon the theme you have on your website, but as you can see below, it displays photos well and appears clean and easy to navigate. I particularly enjoy the Shopping Bag area, which is outstanding and easy to locate for customers when they wish to checkout.
Though many Websites will be mobile friendly, it;s nice understanding that Ecwid includes a native shopping program for both iOS and Android. Merchants now receive a native shopping program for iOS and Android.
This means you Can mange your store and market on the go, while also giving your clients an opportunity to buy products from the cell interface.
The closing Design item that makes sense to mention is the language tool. Since running an online store generally requires you to reach out to individuals from throughout the planet, you are bound to stumble upon some customers who would love to read product pages and other content in their native tongue. Ecwid supports 45 languages, so if a user wants to translate from English to Spanish, that’s not a problem at all.
The Ecwid App Market
Possessing the Chance to put in applications is a sure fire way to scaling up your ecommerce site in a fair manner. Ecwid includes a place known as the Ecwid App Market. It provides 65 applications, helping merchants extend their store performance readily. Ecwid Zapier
Some of the programs Will help you out with reviews and rating, rewards programs, automatic advertising tools, analytics, custom layout topics and much more.
SEO and Marketing
Ecwid is a Third party remedy to your present site, so you would typically have to employ additional SEO and advertising tools to really get out the word. Nevertheless, Ecwid provides quality SEO features to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid shops are indexed by Google without any extra effort. It gets even better with WordPress sites, as you acquire access to additional search engine optimization plugins as well as also the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as simple as they come, since it doesn’t seem to include any of those unnecessary bells and whistles you may find on other e commerce platforms.
Each measure is Clear and concise, so that you may just go in there and type in a product name, price and image then save the product for later. Obviously you could always open up the More Powerful Options, but they separate these for when you are all set to start ramping up your store.
As an example of the inventory Rich direction toolset, you gain access to items like out of stock merchandise tracking, mobile device inventory management, barcode scanning and much more.
Ecwid provides A Chat With Earnings attribute that is always one of my favorite ways to converse with companies. Simply send them a question and you are able to work on something else until they respond.
The company also Provides a potent support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include phone support, online chat support and email support, maintaining the response time brief and encourage quality high.
In my eyes, the Platform has everything you could want in terms of support.
Payments and Safety
It’s not always Simple to locate an ecommerce platform that doesn’t charge fees, but that’s just what you get with Ecwid. They never charge any sort of trade fee with any of those programs they offer, making it desirable for any store that’s hoping to keep costs down and to improve margins.
Remember that Ecwid isn’t a payment processor, so you have to set up something such as PayPal or Stripe to process all of the trades that come through your website. It’s pretty easy to employ one of these systems, because Ecwid incorporates with over 40 global payment options. However, each one of these processors have their particular trade fees so you have to prepare for them.
It is quite Clear that Ecwid takes security seriously, since the company is a PCI DSS Grade 1 certified supplier. The business also claims that each trade that includes sensitive information is transferred via a secure HTTPS channel. Ecwid Zapier
What if you Would like to accumulate both offline and online payments? Maybe you’d prefer a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your operation into both an online and offline system.
Advantages and cons of using Ecwid
· Ecwid signifies a very easy way to add e-commerce to some existing website.
· Point-of-sale functionality can be obtained, and there are quite a few ways to implement it.
· The product is cheap by comparison to other alternatives.
· It supports multi-language variations of your store.
· The shop layouts are responsive.
· Plugins / programs are available for major platforms (like WordPress, Drupal and Wix).
· It allows users of website building products that don’t facilitate dropshipping to begin doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter website’ option is a fantastic stopgap measure for merchants who want a store fast, but have yet to develop a complete website in order to add the Ecwid widget to.
· The free Ecwid program isn’t time-limited, includes service, and is rather generous concerning attributes.
· The Paypal Here POS system is Limited to the US and UK.
· The Paypal This POS process is limited to iOS users.
· Telephone support is only available on the more expensive plans.
· There is a restricted number of programs / integrations offered in the Ecwid App shop.
· You can not change product URLs, which is slightly annoying in the SEO point of view.
· You can not create AMP variations of merchandise pages using Ecwid.
· Making Ecwid GDPR-compliant (with respect to obtaining cookie approval ) sounds hard.
· The free version will not let you access any of the SEO tools.
Ecwid comes With four strategies, one of which is totally free. They market the free program like crazy, and mention that many other platforms drag you into a free trial, even where you will finally have to pay.
This is where Ecwid stands out, and you can see the other payment plans are rather affordable.
The Free plan Allows you to sell 10 products, while the Venture program ups that count to 100 goods and you get things like an iPhone management app. The company plan goes up to 2500 merchandise for a wonderful price and you get live chat service. Priority support comes alongside the Unlimited plan and you might also market an unlimited amount of merchandise.
Ecwid is one of The most economical solutions on the marketplace. You may see that it is actually cheaper than a lot of the other platforms we have reviewed previously, so if you’re searching for value, this might be the right plugin for you.
In short, I’m Starting to think that Ecwid is among the greatest ways to sell online, provided that you employ the best methods to improve your sales online too. Ecwid is a slick system, with super simple implementation steps, making it ideal for the small business crowd. Ecwid Zapier