Intro Ecwid Zones
Have you ever Wondered if you’re using the right ecommerce platform for selling on the internet? Do you occasionally stumble upon a new service that’s more practical and cheaper than what you’re using now? Starting a small business is all about keeping your costs low, and locating an ecommerce platform to assist you with half the battle. Unfortunately, when you operate a small company website it frequently becomes tricky once you would like to bring on a brand new ecommerce platform or perhaps just alter your website at all. Read our Ecwid review to find out more about this option. Ecwid Zones
Many options Purposefully make a closed system, which is tedious to move away from as soon as you get started. But with a platform named Ecwid, you no longer need to be concerned about this. Actually, the entire aim of the company, which began in 2009, is to quickly and quickly create an online store system in your present websites.
You don’t have To make a completely different site. Just apply Ecwid on any platform, CMS or social network (in five minutes) and you’re good to go.
This raised my Attention, because I understand the struggles that come along with attempting to migrate websites, particularly when it comes to ecommerce. So, I wanted to gather a comprehensive review of this Ecwid system to find out whether it’s worth the time.
How Many Men and Women Use Ecwid?
It’s rather Remarkable what Ecwid has achieved since 2009, with over 1 million merchants getting signed up. What’s even more cool is that the Ecwid retailers span over 175 distinct countries, demonstrating that this isn’t only a platform for most people in the US or Europe. Even companies in developing countries have a chance to get an internet store heading, and you don’t have to squander your previous website if you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 accredited. If you’re not sure what this is, it’s pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your clients’ information is safe and secure.
In addition to The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The gap between that 20,000 along with also the 1 million is the fact that you don’t require a WordPress site in order to implement Ecwid. So, the 20,000 only refers to WordPress users with the plugin.
What’s Ecwid, and how does this function?
Ecwid is a hosted Solution for building an online store. Unlike competing products such as Shopify, Bigcommerce and Volusion, which permit you to construct a new website with e-commerce functionality, Ecwid is targeted more towards people who already have a website and just wish to add an online store to it.
Much like other E-commerce platforms, Ecwid lets you set up’catalogs’ of all products, and add photos, pricing, weight etc. . each. You can define shipping prices, accept credit card payments and so on — all of the crucial stuff that you would expect to be able to perform with an e-commerce alternative.
However it differs Apart from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it is not actually designed to let you create a fully-featured, standalone e-commerce website; instead, it’s intended to enable you add an internet store to an existing online presence.
(That said, Ecwid have Recently added some new functionality, called’Starter Website’, which will let you produce a one-page standalone offering. We are going to talk via this in more detail later on in the inspection.) Ecwid Zones
The Product operates by giving you a widget that gets placed on other sites — hence the title Ecwid: it’s short for’E-commerce Widget’. You get a few lines of HTML code (the widget) to add into an present website or social media profile, and your store is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to companies that don’t want to begin a brand new site. The main attribute is that you can take your old site and quickly integrate the Ecwid system within a couple of minutes.
You can also Mirror the machine on various other websites if you anticipate selling elsewhere online. Manage all of these sites from 1 place instead of switching between multiple dashboards.
Another pleasant Attribute is the syncing between multiple devices. Sell on-the-go together with your smartphone. This usually means you could visit a tradeshow to generate a number of sales and each one these earnings are represented on the backend of your website.
The system is Also made to integrate nicely with social networks, and that means that you may sell your things on Facebook if desired. 1 part of Ecwid that we particularly enjoy is the shipping facet. With real-time shipping integrations you always know what is happening with your orders and where they’re being sent to.
What other trendy Things are included with Ecwid?
It runs on a super quick framework
It comes with an address book to get customers and clients
The system has over 43 translations for selling around the planet
You receive lots of promotional tools such as vouchers, discounts, and bulk pricing and more
Produce your personalized email notifications
Utilize the automated tax solution (automatic tax charges at checkout, tax reporting and filing)
Thank you To Ecwid’s point-of-sale (POS) functionality, you may use your Ecwid shop to sell not only online but in physical places too — in stores, market stalls, in theatres and so forth.
Together with Ecwid’s POS Performance, irrespective of whether or not a customer purchases a product in store, online, in their phone or through Facebook, everything remains in sync – i.e., the merchant’s catalog, inventory and client / transaction info.
There’s a few methods you can use this attribute: the simplest is probably to use’Paypal Here.’ This involves downloading the Ecwid iOS app from the Apple’s App store, linking it to the Paypal Here service, then taking payments utilizing a cell card reader (pictured above).
You have two options when it comes to POS Hardware and Paypal Here: you can buy a processor and swipe reader (for $24.99) or a chip and also tap reader (for $79.99). Both can be ordered straight from Ecwid.
There’s a few Things worth noting about the Paypal Here integration: first, it’s only available to merchants in the US and UK. Secondly, it’s not yet available on Android apparatus. (On their website, Ecwid say it will be available shortly — but they have been saying that for quite a while now). Ecwid Zones
If you are located outside That the US / UK, or want to utilize another mobile device type, the fantastic news is that Ecwid also works together with all the Vend, Clover, NCR Silver and Square POS systems. These all facilitate utilizing a wider range of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers pill racks etc.) and are usable in more nations.
Although you can avail Of the Paypal Here POS choice on all paid-for programs, you will want to be on the priciest’Unlimited’ program if you want to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning they will display properly across devices — desktopcomputer, tablet computers and cellular. In an era where smartphone internet surfing is eclipsing desktop browsing, this is vital.
Unlike many similar Goods, Ecwid provides a totally free program.
Granted, it is a fairly Basic plan, in which attributes such as discount vouchers and service aren’t accessible, and it only lets you sell up to 10 products in two classes — but this could actually be sufficient for some users, and using it’s a fantastic way to try out the system.
But, A key point to notice about the free plan is that it is not good from an search engine optimization point of view — you have to be on a paid plan to ensure your product pages talk to hunt engines accurately (more on SEO under ).
Ecwid is ahead of the Pack because its storefronts could be automatically translated into nearly 50 distinct languages — clients can see your shop in their own language, without you having to worry about creating alternate versions of this. Ecwid provides this performance by discovering visitors’ language mechanically based on their browser settings / IP address.
Competing products like Shopify And Bigcommerce are nevertheless to supply this type of performance — they force you to rely on third party programs, the creation of multiple shops or Google Translate to provide different language versions of your shop, which is less than perfect. Therefore a definite triumph for Ecwid here.
Ecwid and search engine optimization
Search engine Optimisation (SEO) in Ecwid is a pretty straightforward affair. You can edit the name of your webpage and its own meta description; the applicable fields are pre-populated for you automatically, but you can tweak them to match your SEO objectives.
So Far as I can tell But you can not manually change the URL of a product — you need to make do with the one that Ecwid creates for you. This is not ideal because key words in URLs are used by some search engines to categorise content during indexing.
But, The URLs that are automatically generated by Ecwid comprise the title you’ve given to your product – so in the event that you include some keywords in your product title (not a bad idea anyway) your URL will include them too. This serves as a tool of a workaround, but I would prefer full control over URLs. Ecwid Zones
One area where Ecwid doesn’t perform so Well on the search engine optimization front involves AMP — accelerated cellular pages. As the name implies, AMP pages load faster on cellular devices. This encourages people to remain longer on your webpage, thus increasing’dwell time’ –something which is believed by many search engine optimization experts believe to be rewarded with Google with preferential treatment in search results. Furthermore, Google occasionally highlights AMP webpages in carousels in search results, providing AMP articles an extra little boost.
Unfortunately However — and unlike competing products such as Bigcommerce or even Shopify, you can’t create AMP versions of your goods using Ecwid.
Importing and exporting data
Like most competing Goods Ecwid allows you to import and export your data in CSV format.
The Export option permits you to export product information, orders and customers (in CSV format) and means that should you feel the need to migrate your shop to a different e-commerce platform, then you shouldn’t have any major difficulties doing so.
Using Ecwid with other platforms
Ecwid and Twitter
WordPress doesn’t Provided any e-commerce performance out of this box, so anybody wanting to sell on the platform will require a third-party solution like Ecwid. There’s an Ecwid plugin accessible, therefore adding an Ecwid store to your WordPress site is quite simple — you can get up and running with a few clicks.
You simply sign up for an Ecwid account and install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly good e-commerce features, but the amount of payment gateway options is very limited — you have to utilize Stripe or Paypal. (And with Stripe only functions if you’re selling goods from certain countries). Another principal problem with the built-in Squarespace marketing tools is that they don’t facilitate dropshipping, and full export of merchandise is not currently possible.
Integrating Ecwid with Squarespace allows you to bypass these limitations, and adding it into a Squarespace site is quite easy: it’s a simple matter of adding a code block into a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping choice for Wix users, therefore again Ecwid can provide a good workaround. A committed program is provided by Ecwid to enable you incorporate the item on a Wix shop easily.
Apps and plugins
Ecwid provides a pretty Restricted number integrations with other apps that are well-known. Integrations do exist together with services Mailchimp, Xero and Freshbooks; but to be honest the range of integrations may be extensive — competing goods such as Shopify offer a much wider assortment of apps. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming soon).
The Image is better in regards to CMS plugins: these are offered for WordPress, Wix and Joomla, allowing to you set up Ecwid on these platforms very easily. Ecwid Zones
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like many similar online store builders, you get a vertical menu on the left which lets you access key performance, and the place on the right is used to edit or display related products, website reports and content.
Much like any e-commerce tool, you’ll need to Spend a fair amount of time getting your head about creating catalogues and product variants, establishing shipping prices etc…but there isn’t anything here that should represent also a lot of a learning curve.
Things are helped by an ‘onboarding checklist’ that is supplied to you once you log in for the very first time.
If You are stuck nonetheless, you could always get in touch with Ecwid’s support team — more on that later — or, even if you’re on a’Business’ or’Unlimited’, you can take advantage of this included customization service (you get two hours and 12 hours personalization period from Ecwidon these programs ).
Ecwid and GDPR
I’m not a Lawyer, so please note the below observations shouldn’t be interpreted as legal advice, but I’m going to do my very best to spell out some of the key GDPR problems facing Ecwid consumers under.
With the introduction of The EU’s new GDPR legislation, there are several legal steps that website owners now should take to ensure that they are adequately protecting EU clients’ and visitors’ privacy. There are severe financial penalties for doing so (to the point where it is usually a great idea to consult a lawyer about what to do); and even when your company isn’t based in the EU, then you still will need to comply with the regulations where any website visits from the EU are worried.
Based on my Understanding of the crucial GDPR rules, the main priorities for prospective Ecwid shop owners would be to:
· Provide adequate privacy and cookie cutter notices
· Process and store data securely
· Get explicit consent from those registering to mailing lists that it is fine to send them e-newsletters
· Provide a means to opt in or revoke consent to use of non-essential cookies onto a website (and to log that approval ).
There does not seem to be Whatever stops you fulfilling the first few requirements easily enough with Ecwid, although you will need to spend time and possibly money creating adequate notices and crafting data capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie cutter consent. To Guarantee GDPR compliance, you need to display a cookie banner to your visitors which
· Allows them to choose which cookies they want to run BEFORE those biscuits are conducted (i.e., to provide’prior permission’)
· Logs their approval to run biscuits Ecwid Zones
· Enables them to revoke consent at a later stage
So for Instance, If you Use a Facebook Ads cookie in conjunction with your Ecwid store, you will be breaking GDPR legislation unless you have a banner in place which does all of the above.
Now, out of the box at Least there isn’t a means to take care of the cookie approval issue with Ecwid. Nor is there a decent program accessible from the Ecwid app shop (the only alternative on front that I can locate, the’EU cookie banner’, does not appear to supply the essential functionality — even though costing $1.99 a month to use).
It Appears to me that the only alternative available to Ecwid users is to use a professional product like CookiePro, which does provide all the necessary performance to generate cookie consent fully GDPR compliant. Despite being a powerful product however, Cookiepro does require quite a great deal of configuration and you will want to set quite a great deal of time aside to set it up.
Setup and Layout
I Truly enjoy The simple fact which you can run a web site without paying for anything. This makes the setup process that much simpler, because you just have to punch in your email and create a password to proceed right to the backend port.
The system has Wizards for each platform that you would like to set your store on. If you’ve got a WordPress site, simply walk through three steps to get up and running. You can also click on options like Facebook and Joomla, depending on where you would like to market.
The backend Design is perfect, since it walks you through each site creation and integration measure with some fine text and photos. As soon as you obtain your shop implemented on a website or social page it looks fairly sleek.
The layout Depends somewhat on the subject you’ve got on your site, however as you can see below, it displays photos well and looks clean and simple to navigate. I especially enjoy the Shopping Bag place, which can be prominent and easy to locate for customers when they wish to market.
Although many Sites will be mobile friendly, its fine understanding that Ecwid involves a native shopping program for both iOS and Android. Merchants now get a native shopping program for iOS and Android.
This means you Can mange your shop and sell on the move, while also providing your customers an opportunity to get products from the cell interface.
The final Design thing which makes sense to mention is your vocabulary tool. Since conducting an online store generally requires you to reach out to individuals from all over the world, you’re bound to stumble upon some customers who would love to read product webpages and other content in their native tongue. Ecwid supports 45 languages, so if a user would like to translate from English into Spanish, that’s no problem at all.
The Ecwid Program Market
Possessing the Opportunity to install applications is a sure fire way to scaling up your ecommerce website in a reasonable way. Ecwid includes a location known as the Ecwid App Market. It provides 65 software, helping merchants extend their shop functionality easily. Ecwid Zones
Some of the apps Will help you out with reviews and rating, rewards programs, automatic ad tools, analytics, customized design themes and much more.
SEO and Marketing
Ecwid is a Third party solution to your current website, so you would normally need to implement additional SEO and advertising tools to truly get the word out. Nevertheless, Ecwid supplies quality SEO qualities to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, therefore all Ecwid shops are indexed by Google without any excess effort. It gets better with WordPress sites, as you gain access to additional SEO plugins and the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as straightforward as they come, since it doesn’t appear to incorporate any of those unnecessary bells and whistles you might find on other e commerce platforms.
Each measure is Clear and concise, so that you can just go in there and type in a product name, price and picture then save the product for afterwards. Obviously you could always open the Powerful Options, but they different these for if you are all set to start ramping up your own store.
As an example of the inventory Rich direction toolset, you gain access to things like from stock product tracking, mobile device inventory management, barcode scanning and much more.
Ecwid provides A Chat With Earnings feature which is one of my favorite ways to talk to companies. Simply send them a query and you can work on something else until they respond.
The company also Provides a powerful support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include phone support, online chat service and email support, maintaining the response time short and encourage quality high.
In my eyes, the Platform has everything you might want in terms of support.
Payments and Security
It is not necessarily Easy to locate an ecommerce platform which does not charge transaction fees, but that’s exactly what you get with Ecwid. They never control any sort of transaction fee with any of the plans they offer, which makes it desirable for any shop that’s trying to keep down costs and to improve margins.
Remember that Ecwid is not a payment processor, so you’ve got to set up something like PayPal or Stripe to process all the trades that come through your site. It’s rather simple to implement one of these systems, since Ecwid incorporates with over 40 global payment choices. However, each one of those processors have their own trade fees so you have to prepare for them.
It’s quite Clear that Ecwid takes security seriously, because the company is a PCI DSS Level 1 certified service provider. The company also claims that each transaction that includes sensitive data is transferred via a secure HTTPS channel. Ecwid Zones
Imagine if you Would love to accumulate both online and offline payments? Perhaps you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your performance into both an offline and online system.
Benefits and cons of utilizing Ecwid
· Ecwid signifies a very simple way to add e-commerce to any present website.
· Point-of-sale performance can be obtained, and there are quite a few ways to implement it.
· The item is cheap compared to other alternatives.
· It supports multi-language versions of your store.
· The shop designs are responsive.
· Plugins / programs are available for major platforms (such as WordPress, Drupal and Wix).
· It permits users of site building products which don’t facilitate dropshipping to begin doing this (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter site’ option is a fantastic stopgap measure for retailers who want a store quickly, but have yet to create a complete site to bring the Ecwid widget to.
· The free Ecwid plan isn’t time-limited, includes service, and is rather generous concerning features.
· The Paypal This POS system is limited to the US and UK.
· The Paypal This POS process is limited to iOS users.
· Telephone support is only available on the more expensive plans.
· There’s a limited number of programs / integrations available in the Ecwid App store.
· You can’t alter merchandise URLs, which is slightly annoying in the SEO perspective.
· You can not create AMP versions of product pages using Ecwid.
· Creating Ecwid GDPR-compliant (with respect to obtaining cookie approval ) sounds difficult.
· The free version will not allow you to access any of the SEO tools.
Ecwid comes With four strategies, among which is completely free. They promote the free program like crazy, and mention that a number of different platforms drag you into a free trial, even where you will finally have to pay.
That is where Ecwid stands out, and you’ll be able to see the other payment plans are rather affordable.
The Free program Lets you sell 10 products, whereas the Venture program ups that depend to 100 goods and you get things like an iPhone management app. The Business program goes up to 2500 merchandise for a superb price and you also get live chat support. Priority support comes along with the Unlimited program and you can also sell an unlimited number of products.
Ecwid is one of The cheapest solutions on the marketplace. You can see that it’s actually cheaper than many of the other platforms we’ve reviewed in the past, so if you’re searching for value, this could be the right plugin for you.
In short, I am Starting to believe that Ecwid is one of the greatest ways to sell online, provided that you employ the best ways to enhance your sales online as well. Ecwid is a sleek system, with superb simple implementation measures, making it perfect for the small business crowd. Ecwid Zones