Background Ecwid Zoom
Have you ever Wondered if you’re using the ideal ecommerce platform for sale online? Can you sometimes stumble upon a new service that’s more functional and cheaper than what you’re using today? Starting a small business is all about keeping your costs low, and locating an ecommerce platform to help you with that is half the battle. Unfortunately, when you run a small company website it frequently becomes tricky when you want to bring on a brand new ecommerce platform or even just alter your site whatsoever. Read our Ecwid review to find out more about this solution. Ecwid Zoom
Many options Purposefully make a closed system, which can be tedious to maneuver away from as soon as you begin. However, with a stage called Ecwid, you no longer have to worry about this. In fact, the entire goal of the business, which started in 2009, is to quickly and quickly create an online store system in your present websites.
You don’t have To make a completely different site. Just apply Ecwid on any platform, CMS or social networking (in five minutes) and you’re good to go.
That increased my Attention, because I understand the struggles that come along with trying to migrate websites, especially in regards to ecommerce. So, I wanted to gather a comprehensive review of the Ecwid system to find out if it is worth the time.
How Many People Use Ecwid?
It is quite Impressive what Ecwid has done since 2009, with over 1 million retailers getting signed up. What is even more cool is that the Ecwid retailers span over 175 distinct countries, showing that this is not only a platform for people in the US or Europe. Even companies in developing nations have a chance to get an online store going, and you do not even have to squander your prior site if you have one.
The usership Continues to grow, especially considering Ecwid is currently PCI DSS Level 1 certified. If you’re not certain what that is, it’s pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing you and your clients’ information is safe and secure.
In addition to The total merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The difference between that 20,000 and also the 1 million is the simple fact that you don’t need a WordPress site in order to implement Ecwid. So, the 20,000 simply refers to WordPress users using the plugin.
What is Ecwid, and how can it work?
Ecwid is a hosted Solution for building an online store. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to build a fresh website with e-commerce performance, Ecwid is targeted more towards people who already have a website and simply wish to add an internet store to it.
Much like other E-commerce programs, Ecwid lets you install’catalogs’ of goods, and add photographs, pricing, weight etc. for each. You are able to specify shipping rates, accept credit card payments etc — all of the key stuff that you would expect to be able to do using an e-commerce solution.
However it differs Significantly from competing products such as Shopify, Volusion, Squarespace and Bigcommerce in that it isn’t really designed to allow you to produce a fully-featured, standalone e-commerce website; rather, it’s intended to enable you add an internet store to an existing online existence.
(That said, Ecwid have Recently added some new functionality, called’Starter Site’, that does allow you create a one-page standalone offering. We are going to chat through this in more detail later on in the inspection.) Ecwid Zoom
The Product works by giving you a widget that gets placed on other sites — hence the title Ecwid: it is short for’E-commerce Widget’. You get a few lines of HTML code (the widget) to add to an existing site or social networking profile, and your store is displayed wherever you have added this code.
Ecwid makes Strides in the market by catering to businesses which don’t need to start a brand new site. The main feature is that you can take your old site and quickly integrate the Ecwid system within a couple of minutes.
You can also Mirror the system onto several different websites if you anticipate selling elsewhere online. Manage all these websites from 1 location instead of switching between multiple dashboards.
Another nice Feature is the syncing between multiple devices. Sell on-the-go with your smartphone. This usually means that you can visit a tradeshow to generate a number of sales and each one these sales are represented onto the backend of your site.
The system is Also made to integrate nicely with social networks, and that means that you may sell your items on Facebook if desired. One part of Ecwid that we particularly enjoy is the shipping aspect. With real time transport integrations you constantly know what’s going on with your orders and where they are being sent to.
What other trendy Items are comprised with Ecwid?
It runs on a super quick framework
It comes with an address book for customers and clients
The machine has over 43 translations for selling round the world
You get lots of promotional tools like vouchers, discounts, bulk pricing and more
Create your own customized email alerts
Utilize the automated tax alternative (automatic tax charges at checkout, tax reporting and filing)
Thanks To Ecwid’s point-of-sale (POS) performance, you can use your Ecwid store to market not only online but in physical places too — in stores, market stalls, in theatres and so forth.
Together with Ecwid’s POS Performance, regardless of whether a customer buys a product in store, online, in their phone or through Facebook, everything stays in sync – i.e., the retailer’s catalogue, inventory and customer / transaction information.
There is a couple of methods that you can use this attribute: the simplest is probably to use’Paypal Here.’ This entails downloading the Ecwid iOS program from the Apple’s App shop, linking it to the Paypal Here service, then taking payments using a mobile card reader (pictured above).
You’ve got two choices when it comes to POS Hardware and Paypal This: you can either buy a processor and swipe reader (for $24.99) or a processor and also tap reader (for $79.99). Both can be arranged direct from Ecwid.
There is a couple of Things worth noting the Paypal Here integration: it’s only available to merchants in america and UK. Secondly, it is not yet available on Android apparatus. (On their site, Ecwid say it’ll be available soon — but they have been saying that for quite a while now). Ecwid Zoom
If you are based outside The US / UK, or want to utilize another mobile device kind, the good news is that Ecwid also functions with all the Vend, Clover, NCR Silver and Square POS systems. These all facilitate utilizing a wider selection of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers pill stands etc.) and are usable in more countries.
Although you can avail Of this Paypal Here POS choice on most of paid-for plans, you will need to be to the priciest’Unlimited’ plan if you want to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning that they will display correctly across apparatus — desktopcomputer, tablet computers and cellular. In an era where smartphone web browsing is eclipsing desktop surfing, this is vital.
Unlike many similar Products, Ecwid provides a completely free plan.
Granted, it’s a pretty Basic plan, where features like discount coupons and support aren’t accessible, and it merely allows you to sell up to 10 products in 2 categories — but this may really be adequate for some customers, and using it’s a fantastic way to try out the system.
But, A key point to note about the free program is the fact that it isn’t good from an search engine optimization standpoint — you have to be on a paid plan to ensure that your product pages talk to hunt engines accurately (more on SEO below).
Ecwid is ahead of the Pack because its storefronts can be automatically translated into nearly 50 distinct languages — clients can view your shop in their own language, without you having to worry about producing alternate versions of this. Ecwid provides this functionality by discovering visitors’ language automatically based on their browser preferences / IP address.
Competing products such as Shopify And Bigcommerce are yet to provide this type of functionality — that they force you to rely on third party programs, the creation of multiple stores or Google Translate to provide different language versions of your store, which can be less than ideal. So a definite win for Ecwid here.
Ecwid and search engine optimization
Search engine Optimization (SEO) in Ecwid is a pretty straightforward affair. You can edit the name of your webpage and its meta description; the applicable fields are pre-populated for you automatically, however you can tweak them to match your search engine optimization objectives.
So Far as I can tell But you can not manually change the URL of a product — you need to make do with the one that Ecwid generates for you. This is not perfect because keywords in URLs are used by some search engines to categorise content through indexing.
But, The URLs which are automatically generated by Ecwid comprise the name you have given to your own product – so if you include some keywords on your product name (maybe not a bad idea anyhow ) your URL will comprise them also. This functions as a tool of a workaround, but I would prefer full control over URLs. Ecwid Zoom
One area where Ecwid does not perform quite so Well on the search engine optimization front entails AMP — accelerated mobile pages. As its name implies, AMP pages load faster on mobile devices. This encourages people to remain longer on your webpage, thus increasing’dwell time’ –something that’s believed by many search engine optimization experts believe to be rewarded by Google with preferential treatment in search results. Additionally, Google occasionally highlights AMP pages in carousels in search results, giving AMP articles an extra little boost.
Regrettably However — and unlike most competing products such as Bigcommerce or even Shopify, you can’t create AMP versions of your goods using Ecwid.
Importing and exporting data
Like most competing Products Ecwid allows you to import and export your data in CSV format.
The Export option allows you to export product data, orders and clients (again, in CSV format) and ensures that if you feel the need to migrate your shop to a different e-commerce platform, then you should not have some significant problems doing so.
Using Ecwid with other programs
Ecwid and WordPress
WordPress does not Provided any e-commerce performance out of the box, so anybody wishing to sell on the stage will require a third-party alternative like Ecwid. There’s an Ecwid plugin accessible, therefore adding an Ecwid shop to your WordPress site is quite straightforward — you can get up and running with a couple clicks.
You simply sign up for an Ecwid account and install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly good e-commerce attributes, but the number of payment gateway options is very limited — you need to utilize Stripe or Paypal. (And with Stripe only functions if you are selling goods from particular countries). Another principal issue with the built-in Squarespace selling software is that they don’t facilitate dropshipping, and full export of merchandise isn’t currently possible.
Integrating Ecwid with Squarespace permits you to bypass these limitations, and adding it to a Squarespace site is quite easy: it is a simple matter of adding a code block into a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping option for Wix users, so again Ecwid can provide a good workaround. A dedicated app is provided by Ecwid to allow you integrate the product onto a Wix shop easily.
Programs and plugins
Ecwid provides a pretty Restricted number integrations with other apps that are well-known. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations could be more extensive — competing products such as Shopify provide a much wider range of apps. Notable omissions in the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming soon).
The Image is better when it comes to CMS plugins: All these are available for WordPress, Wix and Joomla, enabling for you to install Ecwid on one of these platforms very easily. Ecwid Zoom
Interface and ease of use
Ecwid’s Interface is rather user friendly. Like most similar online store builders, you get a vertical menu on the left which lets you access key performance, and the area on the right is used to display or edit associated products, website reports and content.
Much like any e-commerce tool, you’ll need to Spend a fair amount of time getting your head about creating catalogues and product variants, setting up transport prices etc…but there isn’t anything here that should represent also a lot of a learning curve.
Things are aided by an ‘onboarding checklist’ that is provided to you once you log in for the very first time.
If You’re stuck nonetheless, you could always get in touch with Ecwid’s support staff — more on that later — or, even if you are on a’Business’ or’Unlimited’, you can take advantage of this included customization support (you get 2 hours and 12 hours customization time from Ecwidon these plans).
Ecwid and GDPR
I’m not a Attorney, so please note that the below observations should not be interpreted as legal information, but I am planning to do my best to spell out some of the key GDPR issues facing Ecwid consumers under.
With the introduction of That the EU’s new GDPR legislation, there are several legal measures that site owners now should take to ensure that they are adequately protecting EU clients’ and visitors’ privacy. There are severe financial penalties for not doing so (to the point where it’s usually a good idea to consult an attorney about what to do); and even when your company is not located in the EU, then you still will need to comply with the regulations where any site visits in the EU are concerned.
According to my Understanding of the crucial GDPR principles, the principal priorities for prospective Ecwid shop owners are to:
· Provide sufficient privacy and cookie notices
· Process and store information securely
· Get explicit consent from people signing up to mailing lists it is okay to send them e-newsletters
· Provide a way to opt in or revoke consent to use of non-essential biscuits onto a site (and to log that consent).
There doesn’t Appear to be Whatever stops you meeting the first three requirements easily enough with Ecwid, though you will have to devote time and potentially money generating adequate notices and crafting information capture forms so they are GDPR compliant.
Where things get Complex with Ecwid is the fourth requirement — cookie consent. To Guarantee GDPR compliance, You Have to exhibit a cookie banner to your customers which
· Allows them to select which cookies they want to run BEFORE those biscuits are conducted (i.e., to give’prior permission’)
· Logs their consent to run biscuits Ecwid Zoom
· Enables them to revoke approval at a later stage
So for Instance, If you Utilize a Facebook Advertising cookie in conjunction with your Ecwid shop, you’ll be breaking up GDPR legislation unless you’ve got a banner in place which does all the above.
Now, out of the box at Least there is not a means to take care of the cookie consent issue with Ecwid. Nor is there an adequate program available from the Ecwid app shop (the only option on front that I can find, the’EU cookie banner’, doesn’t appear to provide the essential functionality — even though costing $1.99 a month to utilize ).
It Seems to me that the only option available to Ecwid users is to use a professional product such as CookiePro, which will supply all the essential performance to generate cookie consent fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does need quite a lot of configuration and you will need to put quite a great deal of time apart to set it up.
Setup and Design
I really like The fact that you can run a website without paying anything. This makes the installation process that much simpler, because you just need to punch in your email and make a password to proceed right to the backend interface.
The system has Wizards for every platform that you want to place your store on. If you have a WordPress site, just walk through three steps to get up and running. You can also click on options like Facebook and Joomla, based on the place you would like to sell.
The backend Design is perfect, since it walks you through each website creation and integration measure with some fine photos and text. As soon as you get your store implemented on a website or societal page it looks fairly slick.
The design Depends somewhat on the subject you have on your website, however as you can see below, it shows photos well and looks clean and simple to navigate. I especially enjoy the Shopping Bag place, which is prominent and easy to find for clients when they want to checkout.
Although many Sites will be cellular friendly, its nice knowing that Ecwid involves a native shopping program for both iOS and Android. Merchants now get a native shopping program for iOS and Android.
This means you Can mange your store and market on the go, while also giving your customers an opportunity to buy products from the cell interface.
The final Design thing which makes sense to mention is the vocabulary tool. Since conducting an internet store generally requires one to attain out to individuals from throughout the planet, you’re bound to stumble upon a few customers who’d like to read product pages and other content in their native tongue. Ecwid supports 45 languages, so if a user would like to translate from English to Spanish, that is no problem in any respect.
The Ecwid Program Market
Possessing the Opportunity to put in applications is a sure fire way to scaling your ecommerce website in a fair way. Ecwid includes a place called the Ecwid App Market. It provides 65 software, helping merchants extend their shop functionality readily. Ecwid Zoom
Some of the programs Will help you out with reviews and rating, rewards programs, automated advertising tools, analytics, customized layout themes and more.
SEO and Marketing
Ecwid is a Third-party remedy to your present website, so you’d normally need to employ additional SEO and marketing tools to truly get the word out. That said, Ecwid provides quality SEO features to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, therefore all Ecwid shops are indexed by Google with no excess effort. It gets better with WordPress sites, since you acquire access to additional SEO plugins as well as the default search engine performance around the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as simple as they come, because it doesn’t appear to include any of those unnecessary bells and whistles you might find on other e commerce platforms.
Each step is Concise and clear, so you can just go in there and sort in a product name, price and image then save the merchandise for later. Of course you can always open up the More Powerful Options, however they separate these for when you are all set to get started ramping up your own store.
As an example of the inventory Rich direction toolset, you obtain access to items like from stock product tracking, mobile device inventory management, barcode scanning and more.
Ecwid provides A Chat With Sales attribute that is one of my favourite ways to converse with companies. Simply send them a question and you are able to work on something else until they respond.
The company also Provides a potent support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include telephone service, online chat support and email support, keeping the response time short and encourage quality high.
In my mind, the Platform has all you might want in terms of support.
Payments and Security
It is not necessarily Easy to locate an ecommerce platform which doesn’t charge fees, but that is just what you get with Ecwid. They never control any kind of transaction fee with any of the programs they provide, which makes it desirable for any shop that is trying to keep down costs and also to improve margins.
Keep in mind that Ecwid is not a payment processor, which means you have to setup something like PayPal or Stripe to process all the transactions that come through your website. It’s pretty easy to implement these systems, because Ecwid incorporates with over 40 international payment choices. However, each of these processors have their particular trade fees so that you have to prepare for these.
It’s rather Clear that Ecwid takes security seriously, because the company is a PCI DSS Level 1 accredited service provider. The company also claims that each transaction that includes sensitive data is transferred via a secure HTTPS channel. Ecwid Zoom
Imagine if you Would love to accumulate both offline and online payments? Perhaps you’d prefer a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your operation into both an online and offline system.
Benefits and cons of using Ecwid
· Ecwid signifies a very simple way to add e-commerce to any present website.
· Point-of-sale functionality can be obtained, and there are quite a few strategies to implement it.
· The item is cheap by comparison to other solutions.
· It supports multi-language versions of your store.
· The shop designs are responsive.
· Plugins / apps are available for major platforms (such as WordPress, Drupal and Wix).
· It permits users of site building products which don’t facilitate dropshipping to start doing so (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter website’ option is a good stopgap measure for merchants who need a store fast, but have yet to create a complete site to add the Ecwid widget to.
· The free Ecwid program isn’t time-limited, includes service, and is rather generous in terms of attributes.
· The Paypal This POS system is Limited to the US and UK.
· The Paypal This POS system is limited to iOS users.
· Phone support is only available on the more expensive programs.
· There’s a restricted number of apps / integrations available in the Ecwid Program shop.
· You can’t change merchandise URLs, which is slightly annoying in the search engine optimization perspective.
· You can’t create AMP versions of product pages using Ecwid.
· Making Ecwid GDPR-compliant (with respect to getting cookie approval ) sounds difficult.
· The free version doesn’t allow you to access any of the SEO tools.
Ecwid comes With four plans, one of which is totally free. They market the free plan like mad, and mention that many different platforms drag you into a free trial, even where you will finally need to pay.
This is where Ecwid stands out, and you’ll be able to see the other payment programs are fairly affordable.
The Free program Allows you to sell 10 products, whereas the Venture plan ups that depend to 100 goods and you get things like an iPhone management program. The Business program goes up to 2500 merchandise for a wonderful price and you get live chat support. Priority support comes along with the Unlimited program and you can also sell an unlimited number of products.
Ecwid is one of The cheapest solutions available on the market. You can see that it’s actually more affordable than many of the other programs we’ve reviewed in the past, so if you’re searching for value, this could be the right plugin for you.
In short, I’m Beginning to believe that Ecwid is among the greatest ways to market online, provided that you employ the best methods to improve your sales online too. Ecwid is a slick system, with super simple implementation steps, making it perfect for the small business audience. Ecwid Zoom