Have you ever Wondered if you are using the ideal ecommerce platform for sale online? Do you occasionally stumble upon a new service that’s more practical and more economical than what you’re using now? Starting a small business is all about keeping your costs low, and finding an ecommerce platform that will assist you with half the battle. Unfortunately, when you run a small company website it frequently becomes tricky when you want to attract on a new ecommerce platform or even just alter your site whatsoever. Read our Ecwid review to discover more about this option. Ecwin
Many options Intentionally create a closed system, which is tedious to move away from as soon as you get started. But with a stage called Ecwid, you no longer need to worry about this. Actually, the whole aim of the business, which started in 2009, is to quickly and inexpensively make an internet store system in your present websites.
You don’t have To make a completely different site. Just apply Ecwid on any stage, CMS or social network (in five minutes) and you’re good to go.
That raised my Attention, because I understand the struggles that come along with trying to migrate websites, particularly when it comes to ecommerce. So, I wanted to gather a comprehensive review of this Ecwid system to find out if it is worth the time.
How Many People Use Ecwid?
It is quite Remarkable what Ecwid has done since 2009, with over 1 million retailers getting signed up. What is even more cool is that the Ecwid merchants span over 175 distinct countries, showing that this isn’t just a platform for most people in the united states or Europe. Even companies in developing countries have a opportunity to find an online store heading, and you don’t have to trash your prior site in case you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 certified. If you are not certain what this is, it is pretty much the gold standard for security in the ecommerce world. You can rest easy knowing you and your clients’ information is safe and protected.
Along with The overall merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The gap between that 20,000 and the 1 million is the fact you don’t require a WordPress site to implement Ecwid. So, the 20,000 simply identifies WordPress users with the plugin.
What’s Ecwid, and how does this function?
Ecwid is a hosted Alternative for building an internet shop. Unlike competing products such as Shopify, Bigcommerce and Volusion, which allow you to construct a new site with e-commerce functionality, Ecwid is geared more towards people who already have a website and just wish to add an internet store for this.
Much like other E-commerce platforms, Ecwid allows you to set up’catalogs’ of all products, and include photos, pricing, weight etc. for each. You are able to specify shipping rates, accept credit card payments etc — all the key stuff that you would expect to be able to perform using an e-commerce alternative.
However it differs Apart from competing products such as Shopify, Volusion, Squarespace and Bigcommerce in that it isn’t actually designed to let you produce a fully-featured, standalone e-commerce website; instead, it’s designed to allow you add an online store to an existing online existence.
(That said, Ecwid have Recently added some new functionality, called’Starter Site’, which does allow you produce a one-page standalone offering. We are going to talk via this in more detail later on in the review.) Ecwin
The Product works by providing you a widget which gets placed on other sites — hence the title Ecwid: it is short for’E-commerce Widget’. You receive a few lines of HTML code (the widget) to add to an existing site or societal media profile, and your shop is displayed wherever you have inserted this code.
Ecwid makes Strides in the market by catering to businesses that don’t want to start a brand new site. The main feature is that you can take your old site and immediately integrate the Ecwid system inside a few minutes.
You can also Mirror the system on several other websites if you plan on selling elsewhere on the web. Manage all these websites from 1 location rather than switching between multiple dashboards.
Another nice Attribute is the syncing between multiple devices. Sell on-the-go together with your smartphone. This means you could go to a tradeshow to make a few sales and each one of these sales are reflected on the back part of your website.
The system is Also designed to integrate nicely with social networks, so that you may sell your items on Facebook if needed. 1 part of Ecwid we particularly enjoy is the delivery aspect. With real time shipping integrations you constantly know what is happening with your orders and where they’re being shipped to.
What other trendy Items are included with Ecwid?
It runs on a super fast frame
It comes with an address book to get customers and clients
The machine has over 43 translations for sale around the world
You get a Lot of promotional instruments such as coupons, discounts, bulk pricing and more
Produce your personalized email notifications
Use the automatic tax alternative (automatic tax rates at checkout, tax reporting and submitting )
Thanks Into Ecwid’s point-of-sale (POS) performance, you may use your Ecwid shop to market not only online but in physical places too — in stores, market stalls, at theatres and so forth.
With Ecwid’s POS Functionality, irrespective of if or not a customer purchases a product in store, online, on their phone or via Facebook, everything stays in sync – i.e., the retailer’s catalogue, inventory and customer / trade info.
There is a couple of methods you can use this attribute: the simplest is likely to use’Paypal Here.’ This involves downloading the Ecwid iOS program from the Apple’s App store, connecting it to the Paypal Here support, then taking payments using a cell card reader (pictured above).
You’ve got two choices when it comes to POS Hardware and Paypal Here: you can either buy a processor and swipe reader (for $24.99) or a chip and tap reader (for $79.99). Both can be arranged direct from Ecwid.
There’s a few Things worth noting the Paypal Here integration: first, it’s only available to merchants in the US and UK. Second, it is not yet available on Android apparatus. (On their site, Ecwid say it’ll be available soon — but they’ve been saying that for quite some time now). Ecwin
If you’re located outside The US / UK, or need to utilize another mobile device kind, the good thing is that Ecwid also works with all the Vend, Clover, NCR Silver and Square POS systems. These all facilitate using a wider selection of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers tablet racks etc.) and are usable in more nations.
Although you can avail Of the Paypal Here POS choice on all paid-for programs, you’ll need to be to the priciest’Unlimited’ plan if you want to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning they will display correctly across devices — desktop, tablet computers and cellular. In a age where smartphone web browsing is eclipsing desktop browsing, this is vital.
Unlike many similar Goods, Ecwid offers a totally free program.
Granted, it’s a fairly Basic plan, in which attributes such as discount coupons and service aren’t accessible, and it only allows you to sell up to ten products in two categories — but this could actually be adequate for some customers, and using it’s a fantastic way to try the system out.
However, A vital point to note about the free plan is the fact that it is not great from an SEO point of view — you have to be on a paid plan to make certain your product pages speak to hunt engines accurately (more on SEO below).
Ecwid is ahead of the Pack in that its storefronts could be automatically translated into nearly 50 different languages — clients can view your shop in their own language, without you having to worry about creating alternate versions of it. Ecwid provides this performance by detecting visitors’ language automatically according to their browser settings / IP address.
Competing products like Shopify And Bigcommerce are nevertheless to provide this type of performance — that they force you to rely on third party apps, the production of numerous shops or Google Translate to provide different language variations of your shop, which can be less than perfect. So a definite triumph for Ecwid here.
Ecwid and search engine optimization
Search engine Optimisation (search engine optimization ) in Ecwid is a pretty straightforward affair. You are able to edit the name of your page and its meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to match your SEO objectives.
So Far as I can tell But you can not manually change the URL of a product — you have to make do with the one which Ecwid generates for you. This is not ideal because keywords in URLs are used by some search engines to categorise content during indexing.
However, The URLs that are automatically generated by Ecwid include the title you’ve given to your product – so in the event that you include some keywords on your product title (not a bad idea anyway) your URL will comprise them too. This serves as a tool of a workaround, but I would prefer full control over URLs. Ecwin
One place where Ecwid doesn’t perform so Well on the search engine optimization front entails AMP — accelerated mobile pages. As the name implies, AMP pages load faster on mobile devices. This encourages people to stay longer on your page, thus increasing’dwell time’ –something which is considered by many SEO experts consider to be rewarded by Google with preferential treatment in search results. Furthermore, Google sometimes highlights AMP webpages in carousels in search results, giving AMP articles an extra little boost.
Regrettably However — and unlike most rival products like Bigcommerce or even Shopify, you can’t create AMP variations of your goods using Ecwid.
Importing and exporting data
Like many competing Goods Ecwid allows you to import and export your data in CSV format.
The Export option allows you to export merchandise data, orders and clients (again, in CSV format) and ensures that should you ever feel the need to migrate your shop to a different e-commerce platform, you shouldn’t have any major difficulties doing so.
Utilizing Ecwid with other platforms
Ecwid and WordPress
WordPress doesn’t Supplied any e-commerce functionality out of the box, so anybody wanting to sell on the stage will need a third-party alternative like Ecwid. There is an Ecwid plugin accessible, so adding an Ecwid store to your WordPress site is quite straightforward — you can get up and running with a couple clicks.
You simply sign up for an Ecwid account and then install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly excellent e-commerce features, but the number of payment gateway options is very limited — you have to use Stripe or Paypal. (And using Stripe only works if you are selling products from certain countries). Another principal issue with the built-in Squarespace marketing tools is that they don’t facilitate dropshipping, and complete export of merchandise is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these limitations, and adding it to some Squarespace website is very easy: it’s a simple matter of including a code block to a webpage and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping option for Wix users, therefore again Ecwid can provide a fantastic workaround. A dedicated program is provided by Ecwid to allow you incorporate the product onto a Wix shop easily.
Programs and plugins
Ecwid provides a pretty Restricted number integrations with other apps that are well-known. Integrations do exist together with services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations may be extensive — competing goods such as Shopify offer a much wider assortment of apps. Notable omissions from the Ecwid store include Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming soon).
The Picture is better in regards to CMS plugins: All these are offered for WordPress, Wix and Joomla, allowing for you to set up Ecwid on these platforms quite easily. Ecwin
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like many similar online store builders, you receive a vertical menu on the left which lets you access key functionality, and the area on the right can be used to display or edit related products, site content and reports.
As with any e-commerce tool, you’ll need to Spend a reasonable amount of time getting your head around producing catalogues and product variations, establishing shipping rates etc…but there isn’t anything here that should represent also a lot of a learning curve.
Things are aided by an ‘onboarding checklist’ that is supplied to you once you log in for the very first time.
If You are stuck nonetheless, you can always get in touch with Ecwid’s support team — more on this later — or, even if you’re on a’Business’ or’Unlimited’, you are able to make the most of the included customization service (you get two hours and 12 hours personalization period from Ecwidon these plans).
Ecwid and GDPR
I am not a Attorney, so please be aware that the below observations shouldn’t be interpreted as legal information, but I am going to do my best to spell out some of the major GDPR issues facing Ecwid users below.
With the introduction of That the EU’s new GDPR laws, there are many legal measures that site owners now need to take to ensure that they are adequately protecting EU customers’ and visitors’ privacy. There are severe financial penalties for doing this (to the point where it’s usually a good idea to speak with an attorney about what to do); and even if your company is not based in the EU, then you still need to comply with the regulations where any website visits in the EU are concerned.
According to my Understanding of the key GDPR rules, the main priorities for potential Ecwid store owners would be to:
· Provide adequate privacy and cookie notices
· Process and store data safely
· Get explicit permission from those registering to mailing lists that it is okay to send them e-newsletters
· Provide a means to opt in or revoke permission to use of non-essential biscuits onto a site (and also to log that approval ).
There does not seem to be Whatever stops you fulfilling the first three requirements readily enough with Ecwid, though you will have to devote time and potentially money generating adequate notices and crafting information capture forms so that they are GDPR compliant.
Where things get Complex with Ecwid is your fourth requirement — cookie cutter approval. To ensure GDPR compliance, you need to display a cookie banner to your customers which
· Allows them to choose which cookies they would like to conduct BEFORE those cookies are run (i.e., to provide’prior consent’)
· Logs their approval to run cookies Ecwin
· Allows them to revoke approval at a later point
So for example, if you Utilize a Facebook Ads cookie in conjunction with your Ecwid store, you will be breaking up GDPR laws unless you’ve got a banner set up which does all the above.
Nowout of the box at Least there is not a way to take care of the cookie approval issue with Ecwid. Nor is there a decent app accessible from the Ecwid app shop (the only option on this front I can find, the’EU cookie banner’, does not seem to supply the necessary performance — even though costing $1.99 a month to utilize ).
It Appears to me that the only alternative available to Ecwid consumers would be to use a professional product like CookiePro, which will provide all the essential functionality to generate cookie consent fully GDPR compliant. Despite being a powerful product however, Cookiepro does need quite a great deal of configuration and you will want to set quite a great deal of time aside to set it up.
Setup and Design
I really enjoy The fact that you’re able to run a web site without paying for anything. This makes the setup process that much easier, since you just need to punch in your email and create a password to proceed straight to the backend port.
The system has Wizards for every platform you want to set your store on. If you’ve got a WordPress site, simply walk through three steps to get up and running. You can also click on options like Facebook and Joomla, based on the place you would like to market.
The backend Design is flawless, because it walks you through every website creation and integration measure with a few fine text and photos. Once you obtain your shop implemented on a website or societal page it appears fairly slick.
The layout Depends somewhat on the theme you have on your website, however as you can see below, it shows photos well and looks clean and simple to navigate. I particularly enjoy the Shopping Bag area, which can be outstanding and easy to find for clients when they want to market.
Although many Websites are going to be mobile friendly, its nice knowing that Ecwid involves a native shopping program for both iOS and Android. Merchants now get a native shopping program for iOS and Android.
This means you Can mange your store and market on the move, while also giving your customers an opportunity to get products from the cell interface.
The closing Design item which makes sense to mention is the vocabulary tool. Since running an online store generally requires you to attain out to individuals from throughout the planet, you’re bound to stumble upon some clients who would like to read product pages and other content in their native tongue. Ecwid supports 45 languages, so if a user wants to translate from English into Spanish, that’s not a problem at all.
The Ecwid App Economy
Possessing the Chance to install applications is a sure fire way to scaling up your ecommerce website in a fair manner. Ecwid has a place known as the Ecwid App Market. It provides 65 software, helping merchants extend their shop functionality easily. Ecwin
A Few of the apps Will give you a hand with rating and reviews, rewards programs, automatic advertising tools, analytics, custom design topics and much more.
SEO and Marketing
Ecwid is a Third party remedy to your current site, so you’d normally need to employ additional SEO and advertising tools to really get out the word. Nevertheless, Ecwid supplies quality SEO qualities to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid stores are indexed by Google without any excess work. It gets even better with WordPress websites, as you acquire access to additional SEO plugins as well as the default search engine functionality on the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as simple as they come, because it doesn’t appear to incorporate any of the unnecessary bells and whistles you might find on other ecommerce platforms.
Each measure is Clear and concise, so that you may just go in there and type in a product name, price and image then save the product for later. Of course you could always open up the Powerful Options, but they separate these for when you’re all set to get started ramping up your own store.
As an example of the stock Rich direction toolset, you obtain access to items like from stock product monitoring, mobile device inventory management, barcode scanning and more.
Ecwid offers A Chat With Sales attribute which is one of my favourite ways to talk with companies. Only send them a query and you are able to work on something else until they respond.
The Business also Provides a powerful support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include phone service, online chat service and email support, maintaining the response time short and support quality high.
In my eyes, the Platform has everything you might want in terms of support.
Payments and Security
It’s not always Simple to find an ecommerce platform which doesn’t charge transaction fees, but that is just what you get with Ecwid. They never control any kind of trade fee with any of those plans they offer, which makes it desirable for any shop that’s trying to keep down costs and to improve margins.
Keep in mind that Ecwid isn’t a payment processor, which means you’ve got to setup something such as PayPal or Stripe to process all of the trades that come through your site. It is rather simple to employ these systems, since Ecwid integrates with over 40 global payment choices. However, each of those processors have their own trade fees so that you need to prepare for these.
It’s rather Clear that Ecwid takes security seriously, since the company is a PCI DSS Level 1 certified service provider. The company also states that every trade that includes sensitive data is transferred through a secure HTTPS channel. Ecwin
What if you Would love to accumulate both online and offline payments? Maybe you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your operation into both an online and offline system.
Benefits and disadvantages of utilizing Ecwid
· Ecwid signifies a very simple way to add e-commerce to some present website.
· Point-of-sale performance can be obtained, and there are a number of strategies to apply it.
· The item is cheap by comparison to other alternatives.
· It supports multi-language versions of your shop.
· The shop layouts are responsive.
· Plugins / programs are available for major platforms (like WordPress, Drupal and Wix).
· It allows users of site building products that don’t facilitate dropshipping to start doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a good stopgap measure for merchants who need a shop fast, but have yet to develop a full site in order to add the Ecwid widget to.
· The free Ecwid plan is not time-limited, includes support, and is rather generous in terms of features.
· The Paypal Here POS system is limited to the US and UK.
· The Paypal This POS system is limited to iOS users.
· Phone support is only available on the more expensive programs.
· There’s a restricted number of programs / integrations offered in the Ecwid Program shop.
· You can’t alter product URLs, which is slightly annoying in the SEO point of view.
· You can not create AMP variations of product pages utilizing Ecwid.
· Creating Ecwid GDPR-compliant (with regard to getting cookie approval ) seems difficult.
· The free version will not let you access any of the search engine optimization tools.
Ecwid comes With four strategies, one of which is totally free. They promote the free plan like mad, and mention that many different platforms drag you into a free trial, even where you will finally need to pay.
This is where Ecwid stands outside, and you can see the other payment plans are fairly affordable.
The Free program Lets you sell 10 products, while the Venture program ups that depend to 100 products and you get items like an iPhone management app. The Business program goes up to 2500 merchandise for a superb price and you also get live chat support. Priority support comes alongside the Unlimited plan and you can also market an unlimited number of merchandise.
Ecwid is one of The most economical solutions on the market. You may see that it’s actually more affordable than many of the other platforms we’ve reviewed in the past, so if you’re looking for value, this could be the perfect plugin for you.
In short, I am Beginning to believe that Ecwid is one of the greatest ways to sell online, as long as you employ the best ways to enhance your sales online too. Ecwid is a slick system, with super simple implementation measures, making it ideal for the small business crowd. Ecwin