Have you ever Wondered if you are using the right ecommerce platform for sale online? Can you occasionally stumble upon a new service that’s more practical and cheaper than what you’re using today? Starting a small business is all about keeping your prices low, and locating an ecommerce platform that will help you with that is half the battle. Unfortunately, when you operate a small company website it often becomes tricky once you want to bring on a new ecommerce platform or even just modify your site at all. Read our Ecwid review to discover more about this option. Edwid
Many solutions Intentionally create a closed system, which can be tedious to maneuver away from as soon as you begin. But with a platform named Ecwid, you do not need to worry about it. In fact, the whole aim of the business, which began in 2009, is to quickly and quickly make an online store system in your existing websites.
You do not have To make a completely different site. Just implement Ecwid on any stage, CMS or social network (in five minutes) and you’re good to go.
This raised my Attention, since I understand the struggles that come along with trying to migrate sites, particularly in regards to ecommerce. So, I needed to put together an in-depth review of the Ecwid system to see whether it’s worth the time.
How Many People Use Ecwid?
It’s rather Impressive what Ecwid has achieved since 2009, with more than 1 million merchants getting signed up. What’s even more cool is that the Ecwid merchants span over 175 different countries, showing that this isn’t only a platform for people in the US or Europe. Even businesses in developing nations have a opportunity to get an internet store heading, and you don’t even have to squander your previous website if you have one.
The usership Continues to grow, particularly considering Ecwid is currently PCI DSS Level 1 certified. If you’re not certain what that is, it is pretty much the gold standard for security in the ecommerce world. You can rest easy knowing you and your clients’ data is safe and protected.
Along with The overall merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 and also the 1 million is the simple fact you don’t need a WordPress site in order to implement Ecwid. So, the 20,000 simply identifies WordPress users using the plugin.
What is Ecwid, and how does this function?
Ecwid is a hosted Solution for building an online store. Unlike competing products such as Shopify, Bigcommerce and Volusion, which permit you to build a fresh site with e-commerce functionality, Ecwid is targeted more towards people who currently have a website and just wish to add an internet store to it.
Much like other E-commerce platforms, Ecwid lets you set up’catalogs’ of all products, and add photos, pricing, weight etc. . each. You can specify shipping rates, accept credit card payments etc — all of the crucial things that you’d expect to be able to perform using an e-commerce alternative.
However it differs Significantly from competing products such as Shopify, Volusion, Squarespace and Bigcommerce since it is not actually designed to let you produce a fully-featured, standalone e-commerce website; rather, it is designed to enable you add an online store to an present online existence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Site’, which will let you produce a one-page standalone offering. We are going to talk via this in more detail later on in the inspection.) Edwid
The Product works by giving you a widget which gets placed on other sites — hence the title Ecwid: it is short for’E-commerce Widget’. You get a few lines of HTML code (the widget) to add to an present site or social media profile, and your store is displayed wherever you have added this code.
Ecwid makes Strides in the market by catering to businesses that don’t want to begin a brand-new website. The primary attribute is that you can take your old website and quickly integrate the Ecwid system within a few minutes.
You can also Mirror the system on various other websites if you plan on selling elsewhere on the web. Manage all of these websites from 1 location rather than switching between multiple dashboards.
Another pleasant Feature is that the syncing between multiple devices. Sell on-the-go with your smartphone. This means you could go to a tradeshow to make a number of sales and all of these sales are represented onto the back part of your website.
The system is Also designed to integrate well with social networks, so that you can sell your things on Facebook if needed. One part of Ecwid that we particularly enjoy is the shipping facet. With real-time transport integrations you constantly know what is going on with your requests and at which they’re being sent to.
What other cool Items are comprised with Ecwid?
It runs on a super fast framework
It comes with an address book for customers and clients
The system has over 43 translations for selling round the world
You get a Lot of promotional tools like vouchers, discounts, bulk pricing and much more
Produce your personalized email alerts
Use the automated tax alternative (automatic taxation rates at checkout, tax reporting and submitting )
Thanks To Ecwid’s point-of-sale (POS) performance, you can use your Ecwid shop to market not only online but in physical places too — in shops, market stalls, in concerts and so on.
Together with Ecwid’s POS Performance, irrespective of whether a customer buys a product in store, online, on their phone or via Facebook, everything stays in sync – i.e., the retailer’s catalog, inventory and client / transaction information.
There’s a couple of methods you can use this attribute: the simplest is likely to use’Paypal Here.’ This involves downloading the Ecwid iOS program from the Apple’s App shop, linking it to the Paypal Here service, and then taking payments utilizing a cell card reader (pictured above).
You’ve got two options when it comes to POS Hardware and Paypal This: you can buy a processor and swipe reader (for $24.99) or a chip and tap reader (for $79.99). Both may be ordered direct from Ecwid.
There’s a couple of Things worth noting the Paypal Here integration: it’s only available to merchants in america and UK. Second, it’s not yet available on Android apparatus. (On their website, Ecwid say it will be available shortly — but they have been saying that for quite a while now). Edwid
If you’re based outside That the US / UK, or need to work with another mobile device type, the good thing is that Ecwid also works with all the Vend, Clover, NCR Silver and Square POS systems. These all facilitate utilizing a larger range of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers pill stands etc.) and are usable in more nations.
Although you can avail Of this Paypal Here POS choice on most of paid-for plans, you’ll want to be to the priciest’Unlimited’ plan if you would like to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning they will display properly across devices — desktop, tablet and mobile. In a age where smartphone internet browsing is eclipsing desktop surfing, this is vital.
Unlike many similar Products, Ecwid offers a totally free program.
Granted, it is a pretty Basic plan, in which attributes like discount coupons and support aren’t available, and it only lets you sell up to 10 products in 2 classes — but this may really be adequate for some customers, and using it’s a good way to try the system out.
However, A vital point to note about the free plan is the fact that it isn’t great from an search engine optimization standpoint — you have to be on a paid plan to ensure that your product pages talk to hunt engines correctly (more on SEO below).
Ecwid is forward of the Pack because its storefronts can be automatically translated into nearly 50 different languages — customers can see your store in their own language, without you needing to worry about creating alternate versions of this. Ecwid provides this functionality by discovering visitors’ language automatically according to their browser preferences / IP address.
Competing products like Shopify And Bigcommerce are nevertheless to supply this type of performance — they force you to rely on third party programs, the production of multiple shops or Google Translate to supply different language versions of your store, which can be less than perfect. So a definite win for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimisation (SEO) in Ecwid is a fairly straightforward affair. You can edit the title of your webpage and its own meta description; the applicable fields are pre-populated for you automatically, but you can tweak them to suit your SEO objectives.
As far as I can tell But you can’t manually change the URL of a product — you need to make do with the one that Ecwid generates for you. This is not ideal because key words in URLs are used by some search engines to categorise content through indexing.
However, The URLs which are automatically generated by Ecwid comprise the title you’ve given to your product – so in the event that you include some keywords on your product title (not a bad idea anyhow ) your URL will include them too. This serves as something of a workaround, but I would prefer whole control over URLs. Edwid
1 place where Ecwid does not perform so Well on the SEO front involves AMP — accelerated mobile pages. As the name implies, AMP pages load quicker on mobile devices. This motivates people to remain longer on your webpage, thus increasing’live time’ –something that’s considered by many SEO experts believe to be rewarded with Google with preferential treatment in search results. Furthermore, Google occasionally highlights AMP webpages in carousels in search results, providing AMP articles an extra little boost.
Regrettably However — and unlike competing products like Bigcommerce or Shopify, you can not produce AMP variations of your products using Ecwid.
Importing and exporting data
Like many competing Products Ecwid allows you to import and export your data in CSV format.
The Export option permits you to export merchandise data, orders and clients (again, in CSV format) and ensures that should you ever feel the need to migrate your shop to a different e-commerce platform, you shouldn’t have any significant problems doing so.
Utilizing Ecwid with other programs
Ecwid and WordPress
WordPress does not Provided any e-commerce performance out of this box, so anybody wanting to sell on the platform will need a third-party solution like Ecwid. There is an Ecwid plugin available, so adding an Ecwid store to your WordPress site is quite straightforward — you can get up and running with a few clicks.
You simply sign up for an Ecwid account and install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly good e-commerce attributes, but the number of payment gateway options is quite limited — you have to utilize Stripe or Paypal. (And using Stripe only functions if you’re selling products from certain countries). The other main issue with the built-in Squarespace marketing tools is they don’t facilitate dropshipping, and full export of merchandise is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these limitations, and adding it to some Squarespace website is quite simple: it’s a simple matter of including a code block to a webpage and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping option for Wix users, so again Ecwid can provide a fantastic workaround. A dedicated app is provided by Ecwid to allow you incorporate the item on a Wix store easily.
Programs and plugins
Ecwid provides a pretty Limited number integrations with other well-known apps. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be honest the assortment of integrations may be more extensive — competing products like Shopify provide a much broader assortment of apps. Notable omissions from the Ecwid store include Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming shortly ).
The Picture is better in regards to CMS plugins: All these are available for WordPress, Wix and Joomla, enabling for you to install Ecwid on these platforms quite easily. Edwid
Interface and ease of use
Ecwid’s Interface is pretty user friendly. Like most similar online shop builders, you get a vertical menu on the left which allows you to access key functionality, and the place on the right can be used to display or edit associated products, site content and reports.
As with any e-commerce tool, you will have to Spend a reasonable amount of time getting your head around creating catalogues and product variants, establishing shipping rates and so on…but there isn’t anything here that should represent also much of a learning curve.
Things are helped by an ‘onboarding checklist’ that is supplied to you once you log in for the very first time.
If You’re stuck however, you could always get in touch with Ecwid’s support team — more on that later — or, even if you are on a’Business’ or’Unlimited’, you can take advantage of this included customization service (you get 2 hours and 12 hours personalization period from Ecwidon these plans).
Ecwid and GDPR
I’m not a Attorney, so please note that the below observations should not be interpreted as legal advice, but I’m planning to do my very best to spell out some of the key GDPR problems facing Ecwid consumers under.
With the introduction of That the EU’s new GDPR legislation, there are several legal steps that site owners now should take to ensure they are adequately protecting EU clients’ and visitors’ privacy. There are serious financial penalties for doing this (to the point where it’s typically a great idea to speak with an attorney on what to do); and even when your company isn’t based in the EU, then you still need to obey the regulations where any website visits in the EU are concerned.
Based on my Understanding of the key GDPR rules, the principal priorities for prospective Ecwid store owners would be to:
· Provide adequate privacy and cookie cutter notices
· Process and store information safely
· Get explicit consent from people registering to mailing lists that it is fine to send them e-newsletters
· Provide a way to opt in or revoke consent to use of non-essential biscuits onto a site (and also to log that approval ).
There doesn’t Appear to be Whatever stops you meeting the first few requirements readily enough with Ecwid, though you will have to spend time and potentially money creating adequate notices and crafting information capture forms so they are GDPR compliant.
Where things get Complex with Ecwid is the fourth requirement — cookie approval. To ensure GDPR compliance, you need to display a cookie banner to your customers which
· Allows them to choose which cookies they want to conduct BEFORE those biscuits are run (i.e., to give’prior consent’)
· Logs their consent to conduct biscuits Edwid
· Enables them to revoke consent at a later stage
So for example, if you Utilize a Facebook Advertising cookie in combination with your Ecwid shop, you’ll be breaking GDPR laws unless you’ve got a banner in place which does all the above.
Now, out of the box at Least there is not a means to take care of the cookie consent issue with Ecwid. Nor is there an adequate app accessible from the Ecwid app store (the only option on front I can locate, the’EU cookie banner’, doesn’t seem to supply the necessary functionality — despite costing $1.99 per month to use).
It Seems to me that the only option available to Ecwid users would be to use a professional product such as CookiePro, which does provide all the necessary performance to make cookie approval fully GDPR compliant. Despite being a powerful product however, Cookiepro does need quite a great deal of configuration and you’ll want to put quite a great deal of time apart to set it up.
Installation and Design
I really enjoy The simple fact that you’re able to run a website without paying for anything. This makes the installation process that much simpler, because you simply have to punch in your email and create a password to go right to the backend interface.
The system has Wizards for every platform that you want to place your store on. In case you have a WordPress site, just walk through three steps to get up and running. You could also click on options like Facebook and Joomla, depending on where you want to sell.
The backend Design is flawless, since it walks you through every site creation and integration step with some fine text and photos. Once you obtain your store implemented on a site or social page it looks fairly sleek.
The layout Depends upon the subject you have on your website, however as you can see below, it shows photos well and appears clean and simple to navigate. I particularly enjoy the Shopping Bag area, which can be prominent and easy to find for clients when they wish to checkout.
Though many Websites will be cellular friendly, its nice knowing that Ecwid includes a native shopping program for both iOS and Android. Merchants now receive a native shopping program for iOS and Android.
This means you Can mange your store and market on the go, while also providing your clients a chance to get products from the cell interface.
The closing Design item that makes sense to mention is the vocabulary tool. Since conducting an online store generally requires one to attain out to people from throughout the planet, you’re bound to stumble upon a few customers who’d love to read product pages and other content in their native language. Ecwid supports 45 languages, so when a user would like to translate from English into Spanish, that’s no problem at all.
The Ecwid Program Economy
Possessing the Chance to install software is a sure fire way to scaling your ecommerce website in a fair way. Ecwid includes a place known as the Ecwid App Market. It provides 65 applications, helping retailers extend their shop performance easily. Edwid
Some of the programs Can help you out with reviews and rating, rewards programs, automatic advertising tools, analytics, customized design topics and much more.
SEO and Marketing
Ecwid is a Third-party solution to your present site, so you would typically have to implement additional SEO and advertising tools to truly get the word out. Nevertheless, Ecwid supplies quality SEO features to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid shops are indexed by Google without any excess work. It gets even better with WordPress sites, as you gain access to additional SEO plugins as well as the default search engine functionality on the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as straightforward as they come, because it doesn’t appear to include any of the unnecessary bells and whistles you may find on other e commerce platforms.
Each step is Concise and clear, so that you can just go in there and sort in a product name, price and picture then save the merchandise for afterwards. Obviously you could always open up the Powerful Options, but they separate these for when you’re ready to get started ramping up your own store.
As an example of the stock Rich management toolset, you obtain access to items like from stock merchandise tracking, mobile device inventory management, barcode scanning and much more.
Ecwid provides A Chat With Earnings attribute that is one of my favorite ways to talk to companies. Simply send them a query and you are able to work on something else until they respond.
The Business also Provides a potent support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include telephone service, online chat support and email support, maintaining the response time short and encourage quality high.
In my mind, the Platform has all you might want in terms of support.
Payments and Safety
It is not necessarily Simple to find an ecommerce platform that does not charge transaction fees, but that’s exactly what you get with Ecwid. They never control any sort of transaction fee with any of the plans they offer, which makes it desirable for any shop that’s hoping to keep down costs and also to improve margins.
Keep in mind that Ecwid is not a payment processor, which means you have to setup something like PayPal or Stripe to process all of the trades that come through your website. It’s rather simple to employ one of these systems, because Ecwid incorporates with over 40 international payment options. However, each of these processors have their own transaction fees so you need to get ready for these.
It’s quite Evident that Ecwid takes safety seriously, because the company is a PCI DSS Grade 1 certified service provider. The business also states that every trade that includes sensitive data is transferred through a secure HTTPS channel. Edwid
What if you Would love to collect both offline and online payments? Maybe you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your performance into both an offline and online system.
Advantages and disadvantages of using Ecwid
· Ecwid signifies a really simple way to add e-commerce to some present website.
· Point-of-sale performance can be obtained, and there are a number of ways to implement it.
· The item is cheap compared to other solutions.
· It supports multi-language variations of your shop.
· The store layouts are responsive.
· Plugins / apps are available for major platforms (like WordPress, Drupal and Wix).
· It permits users of website building products which don’t facilitate dropshipping to start doing so (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a good stopgap measure for merchants who need a store quickly, but have yet to develop a complete site to add the Ecwid widget to.
· The free Ecwid program is not time-limited, includes service, and is fairly generous in terms of features.
· The Paypal This POS system is limited to the US and UK.
· The Paypal This POS system is limited to iOS users.
· Phone support is only available on the more expensive programs.
· There is a limited number of apps / integrations offered from the Ecwid App shop.
· You can not alter merchandise URLs, which can be slightly annoying from an SEO perspective.
· You can not create AMP variations of product pages using Ecwid.
· Creating Ecwid GDPR-compliant (with regard to obtaining cookie approval ) seems hard.
· The free version will not let you access any of the search engine optimization tools.
Ecwid comes With four strategies, among which is completely free. They market the free plan like mad, and mention that many different platforms drag you into a free trial, even where you may finally have to pay.
That is where Ecwid stands outside, and you can see that the other payment plans are rather reasonably priced.
The Free program Allows you to sell 10 products, while the Venture program ups that count to 100 goods and you get items like an iPhone management program. The company program goes up to 2500 products for a superb price and you also get live chat service. Priority support comes along with the Unlimited plan and you can also market an unlimited amount of merchandise.
Ecwid is one of The cheapest solutions available on the market. You may see that it’s actually cheaper than many of the other programs we have reviewed in the past, so if you’re looking for value, this could be the perfect plugin for you.
In short, I am Starting to think that Ecwid is one of the greatest ways to market online, provided that you implement the best methods to improve your earnings online too. Ecwid is a slick system, with superb easy implementation measures, making it ideal for your small business crowd. Edwid